EP 4: Branding ‘Made in Africa’ luxury with Thebe Ikalafeng

An afroventurer who epitomises worldiness, our proud export and leading advocate for a brand-led African renaissance. Thebe is the founder of Brand Leadership Group, a multi-disciplinary branding advisory group at the intersection of strategy, creativity and law. He founded Brand Africa, a non-profit movement driving the advancement of the African agenda and the ‘Brand Africa 100: Africa’s Best Brands’ initiative, which has earned it’s stature as the definitive barometer of brands in Africa.
His seminal work in branding Africa has has made a sustained, distinguished and consequential contribution to branding and in reframing the African narrative demonstrated consistently over the last three decades (30 years). This year his exceptional accomplishments will be recognised by the University of Johannesburg and the University of South Africa respectively who will confer him with honorary doctoral degrees.
In this episode
1. We explore whether African luxury is concept that can be branded successfully
2. Distinguish the unique values shaping luxury brand perception
3. Unpack the connotation of ‘Made in Africa’ brands on different countries or cultures
4. Define key factors distinguishing the branding of African luxury from the rest of the world
5. Highlight success stories and possible challenges facing emerging African luxury brands
6. Talk about the power of storytelling and it’s role in shaping authentic African brands
Links
Subscribe to our YT channel ⁠⁠ / @africaonluxury
Follow us on IG/ LinkedIn @buyimafoko @africaonluxury
For media and sales enquiries: [e-mail] @thebeikalafeng on IG

[@YourFavourite4EyedGuy]

What an interview to get introduced to this podcast to.

[@SkyBlue-he6kc]

Amazing interview..
Thank you

[@Living_loving_working]

Been waiting for this moment👌🏾🕺🏿🎉

[@wealth.connexions.]

😂 Monday is the longest week.