Thanks Justin for this video. I'm a fashion ecom owner so glad to see this kind of content here. What I understood from your video as a brand based fashion ecom I should structure my ads account more or less like: broad with awareness creatives to interest people into my brand and remarketing with for example catalogue ads. Is it correct? Do you think using something else for campaign objective then sales is relevant? For example awareness objective for unaware campaign. (I ask from position of very small, just starting fashion brand). Can you recommend working creatives types for both unaware and product aware stages? Something like GRWM, UGC, influencers videos?
Thanks for watching! I typically don't segment targeting anymore. Everything is broad, with little to no exclusions. Personally, I'd never go for anything else than sales, or leads. (To get leads into your Klaviyo list, let's say!) You want to train your pixel and account to go for people who buy. Anything else would give it bad data to learn from. Check this video out for inspo on ad types to run based on awareness levels: ua-cam.com/video/ObFsyCx042w/v-deo.html&ab_channel=JustinLalonde
Amazing video Justin So I'm starting a paid ad agency for local solar However I'm not sure If I paid ads could ALWAYS deliver sales for my client Is paid ads a service where sometimes you get result and sometimes you don't? And is there a minimum budget (I found that $2500/pm seems to be the lowest)?
Just like most things, indeed, it doesn't ALWAYS work. There are clients, regions, markets, or offers for which results just aren't there. Ad spend-wise, bare minimum we take on for a local business is $30 daily. Ideally, minimum is $50 daily.
Thanks Justin for this video. I'm a fashion ecom owner so glad to see this kind of content here.
What I understood from your video as a brand based fashion ecom I should structure my ads account more or less like: broad with awareness creatives to interest people into my brand and remarketing with for example catalogue ads. Is it correct?
Do you think using something else for campaign objective then sales is relevant? For example awareness objective for unaware campaign. (I ask from position of very small, just starting fashion brand).
Can you recommend working creatives types for both unaware and product aware stages? Something like GRWM, UGC, influencers videos?
Thanks for watching! I typically don't segment targeting anymore. Everything is broad, with little to no exclusions.
Personally, I'd never go for anything else than sales, or leads. (To get leads into your Klaviyo list, let's say!)
You want to train your pixel and account to go for people who buy. Anything else would give it bad data to learn from.
Check this video out for inspo on ad types to run based on awareness levels: ua-cam.com/video/ObFsyCx042w/v-deo.html&ab_channel=JustinLalonde
Amazing video Justin
So I'm starting a paid ad agency for local solar
However I'm not sure If I paid ads could ALWAYS deliver sales for my client
Is paid ads a service where sometimes you get result and sometimes you don't?
And is there a minimum budget (I found that $2500/pm seems to be the lowest)?
Just like most things, indeed, it doesn't ALWAYS work. There are clients, regions, markets, or offers for which results just aren't there.
Ad spend-wise, bare minimum we take on for a local business is $30 daily. Ideally, minimum is $50 daily.