You got a subscriber! ⭐ I am a digital marketer with 8 years of Google Ads experience. This is one of the best bidding videos I have seen on UA-cam - straight, on point, with examples, and easy for beginners and intermediates! Keep up the good work! 👍
Amazing content, very well explained And shows real time data to connect Idk how he doesn’t have more than 100K subscribers, but if he continues to deliver this way I’m sure it won’t be too far from that Thanks again bro ❤
When looking at conversions on a new account do you want to see 30 min at the account level or per campaign to swap over to tCPA or any type of auto bidding strategy? Great Video Thanks!
I appreciate your guidance; the instructions are exceptionally clear, and the cheat sheet enhances efficiency. Keep up the good work. Your channel deserves recognition. I've viewed content from other experts in this field, and you've offered equally effective advice but presented it more clearly and concisely. I have question please, for a brand-new account, do you recommend use maximize clicks with or without bid cap ? because in the cheat sheet you say "with bid cap" but in the video you said without. which one is right ?
Depends on your risk tolerance. If I'm going to use Max Clicks then a lot of times I will use no bid cap. However, if I see Google getting crazy with bids then I might cap it. If I am working with a small budget client who is very conservative and have to be extra cautious on ad spend then I will use cap. Again, the goal for using Max Clicks or Manual is just to jump start the Campaign and start generating conversion volume to eventually be able to start using Smart Bidding. How aggressive you are to get that conversion volume is going to depend on your risk tolerance.
very good video... i think ppl could save so much money and time if they just saw your videos and especially this one to start with. No need for any agencies with your videos!
What if the old campaign had zero conversions, but had impressions in the hundreds of thousands? Should you still go ahead with smart bidding for the new campaign or use manual bidding (especially when the new campaign has a different objective)?
For the campaign that died at 20:12 is the solution to switch to manual enhanced cpc to get more impressions and clicks again to get the keywords to start triggering again. then after a month with 30+ conv switch back to smart bidding?
Correct. If conversion volume gets too low then over time you will start experiencing the campaign "suffocating" which will just slowly start losing volume.
It depends on your risk tolerance. If you can gut being more aggressive then roll with no bid cap. If you are being conservative and need to watch spend because you are on a tight budget then start with a bid cap.
Great video! How about an existing account where you just discovered sales keywords. Our bathroom remodel campaign has been on TCPA for a while and doing decent (our bathroom remodel ad group does great). But our Bathroom Renovations and Bathroom Shower Remodel ad groups haven't gotten clicks in almost a year. Should we go back into Manual cpc/Max clicks to regather data again to get the most out of TCPA?
No. I wouldn't disrupt what is working right now with tCPA in current campaign. I'd try segmenting out those terms that are not getting any love and put them into a separate Campaign and then manual bid or Max Clicks. Just be careful your search terms don't overlap your current campaign that is set to tCPA since you are using similar themed keywords.
So what budget should you put as a new account with no history if I have a small budget? Manual cpc with enhanced off? What’s the lowest recommended budget that will make an impact or somewhat of an impact lol. I’m a service based business (towing/roadside assistance)
Manual CPC or Max Clicks to start then switch to tCPA when you have enough conversion volume. Budget needs to be at least enough to get 10 clicks per day. You will need to do some keyword research to see what keywords in your industry and city will be to get an idea of necessary budget to generate 10 clicks.
Thanks bro, I have only listed 1 product in merchant center, should i start shopping ad campaign using 1 product or should i add more? Im new to google ads 🤔
Generally ROAS is used for eCommerce and CPA is used for lead gen. Not always, but in most cases that is the case.
2 місяці тому
Thanks for your video. I'm an affiliate and i have a campaign running with avarage cost per acquisition is $52, Offer payout is $50. i got 33 conversions in 1 week, should i switch campaign to Target CPA? or just wait till 30 days period ?
Thank you for your video! Very clear and straight to the point. Have been working in with Google Ads for a couple of years and this has been one of the best videos about choosing the right type of bidding! I also have a question: it has happened sometimes that some of my campaigns died, as you said. Sometimes was because changes were made in the ads - therefore on the landing page - (offer changed, etc), sometimes it happened because too much negative keywords were added and sometimes because of aggressive CPAt decreses. As you said, you have to revive them. What do you usually do for that? What is your approach? I feel I am still missing out some things about that. Let's assume a search campaigns with tCPA dies because the CPAt has been reduced too much. What do you do? Do you switch to max conversion? Max Clicks? Thank you again for your video and hope you also find the time to answer my question! Have a great day :)
In the scenario you just presented, normally I catch the decrease in volume before the campaign would actually "suffocate" out, so in that case I would increase CPA back up and genearlly that will do the trick. If the campaign has really died or increase CPA goal back up doesn't work then I will switch to Max Conv. to try and ramp volume back up. No need for Max Click in this case since you already have conversion data history on those sets of keywords given the fact you at one point had enough volume to be on tCPA to begin with. Hope that make sense!
Thanks Austin. Great video. Question: You talked about an advertiser who wrecked their volume by chopping their Target CPA from $50 to $25, too big of a reduction all at once. Then you made mention they would need to "revive their campaign" to get back on track. How? Even though the account and the problem campaign is no longer brand new and has some historical data, to revive it would they switch to Manual bidding with a healthy cpc cap and Enhanced turned off, as if were new? Or what method to revive? (I ask because I know "someone" who wrecked their smart bidding campaign ;) ...Thank you for any reply
Yea you generally have to get aggressive on bidding again to ramp up conversion volume. Once you get conversion volume back up then you can work on dialing in a CPA again. In this case if someone went from $50 to $25 and that killed the campaign. I would go back to $50 and see if that works first. If it doesn't then I would probably go to Max Conv.
@@growmyads Thanks Austin ...I gotta say, your Google Ads videos are the best I've ever seen, and I've seen many. After watching I feel like I should mail you a check! But shy of that, please know there are thousands of "basement dwelling ad managers" like me who appreciate your work
Sorry I never see responses to my responses in the YT comment sections without manually checking, so I know I am late to responding this. Appreciate your kind words! The "basement dwelling ad managers" was once me, so I try to hold myself to a high standard to keep pumping out value that isn't just fluffy click bait (although at times I have to play that game to get in the good graces of YT algo :)
Great video! I have a few questions, if u kindly can answer...I am running a new search campaign, max conversion but I didn't setup target CPA and today a I just seen that my CPC is increase a lot, my question is what target CPA should I set if my daily budget is 30 pounds a day? Google is recommend me to increase the budget at 40 pounds per day with CPA the 19 pounds, but I don't really want to spend that much daily. I mention that the account is not new and before I used to have smart campaign and after search campaign with target CPC (with good results) .Thank you so much for your videos. Reply
What do you suggest for app install campaigns? Target CPA or max conversions? Also, do healthcare industries have a tougher time with Google ads? My ad spend is high but conversions are poor. I’m running app install campaign with target cpa
App install campaigns you'll still want to operate under getting conversion volume first then moving to tCPA. If you start with tCPA with no conversion volume you could find that the campaign will not generate a lot of clicks. As always just test.
let's say i have excellent account history or data in my account. Now I want to run a new campaign. In this case, shall I start with maximize conversion or tcpa (automated bidding) directly or shall I start with a manual bid strategy?
Depends on what you mean by high ticket - I have clients who sell $1k+ furniture and we do 100s of sales per month. If you mean high ticket course or info products - generally those types of offers are going to be better suited for UA-cam Ads or Facebook/IG.
If we cant adjust bids for location, audience segments and demographics while using max conversions then why does google give us the option to adjust them in the campaign. I currently have a campaign running with max convs tcpa and I have adjusted bids by 20% for a few locations, so I'm assuming they wont actually have an impact then. Let me know if I'm right
Correct, it won't actually do anything for location, audience, or demographics when tapped into Max. Conv with a tCPA cap. Why does Google give you the option? In the event you are using another bid strategy that allows it. Check out the bidding adjustment cheat sheet at the bottom of the notion doc: growmyads.notion.site/growmyads/Google-Ads-Bidding-Strategies-2023-70fb8dcada034f9daa3ef51b7668ed85
What if I launch a campaign for a new location, but with the same Keywords that got many conversions in the past for a different location? Do I still start with Maximize Conversions or should I go for Manual instead?
Start with Max Convs in that case. If it struggles to get you impressions and clicks you'll know pretty quickly and if that is the case then flick over to Max Click or Manual to ramp up then.
Thanks for everything bro but i have a question: I'm at the "data collection" period using maxmise clicks bidding strategy, i've got 10 conversions on the last 7 days but suddenly it shows a message saying "limited by bid strategy", when i click on it it suggests switching to target roas. Should i switch now to target roas or wait til i get the 30 conversions ? Ps : the "limited by bid strategy" showed up since the beginning of the campaign, i still got impressions then but in the last 3 days impressions dropped by more than 50%. Any suggestions ?
The impression drop by 50% is something to keep an eye out on but Google's 'Limited by Bid Strategy' is nothing more than a notification to try and force you into Smart Bidding. If you received 10 conversion in last 7 days then keep going how you are. You might need to increase your bid cap by a little bit to give Google some more breathing room to bid. But give it another week or two and when you are in the 20-30+ conversion range then you are safe to start testing moving to a smart bidding strategy. If you want to test Smart Bidding now - then the risk you take is you test it too soon and the Smart Bidding struggles or suffocates out early resulting you going back to square one where you now have to switch back to manual or max click and start ramping up conversion volume again.
We only offer on-going monthly management and not one off projects or consultations at this time. I'd recommend joining our free PPC group and you can ask questions and get answers from our team: www.skool.com/ppc
You will not get the manual CPC option directly, but after setting up all the things and the campaign, go to the campaign settings and open the bidding strategy, and below that, you will see the option (direct bidding strategy is not recommended). Click on this, and you will get the manual CPC option.
GG video. 3 Questions - 1. Can we set "Bid" at AdGroup level? • For example, let's say I have 4 AdGroups within 1 Campaign. But the KWs in each of those AdGroups have a mild difference in the "Top of page (High bid)" according to Google Keywords Planner. Now can I set the "Bid" separately for each of the 4 AdGroups, or should I make Individual Campaigns with single AdGroups in them in order to set different Bids for those Keywords?? • PS i believe, unlike META ads, with Google Ads - we can't set a "Bid strategy" at the AdGroup level, rather only at the Campaign level. Am i wrong? 2. Can I go straight into "Smart bidding" if I send traffic to a new landing page? • Let's say i'm running Google ads and setting a brand-new Campaigns for an Existing account that were already running ads targeting the Keywords I'll target in the new Campaign. NOW if I switch the old landing pages with a new one that is highly customized for the every single AdGroup, will that make it detrimental to use "Smart bidding" from the get go with the new campaign? 3. Instead of "Manual CPC" can we use "Max clicks" in a NEW ACCOUNT? • Now that Google is REALLY REALLY trying to hide away the "Manual CPC" option, when setting up a new Campaign in a NEW account, should I use "Max clicks" instead? (The youtubers - @Tradesman_Digital_Markeinting and @Aaron_Young mentioned this in one of their videos)
1. If you are running tCPA or tROAS bid strategy then yes you can adjust bid targets at the ad group level. 2. You can go straight into smart bidding in the scenario you described. As long as the URL of the landing page isn't changing then you'll be fine. If you change the URL, Google can at times get finicky and you can see performance disrupted in the short term. 3. You can use Max Clicks if you want to be more aggressive, yes. I'm just old school and still have an affinity for Manual CPC on brand new campaigns since it gives me more control. The goal is to just start getting conversion data and seeing what keywords convert and what keywords don't and eventually getting the campaign enough volume to flick over to smart bidding.
You got a subscriber! ⭐
I am a digital marketer with 8 years of Google Ads experience. This is one of the best bidding videos I have seen on UA-cam - straight, on point, with examples, and easy for beginners and intermediates!
Keep up the good work! 👍
Thanks for the kind words!
Best explained video on UA-cam regarding Bid strategy, CPA. Thx so much!
Glad it was helpful! Thanks for the kind words.
No water, fast! Way to go.
What a CRAZYYYY Content. Loved it. Best Bidding strategies video out there. Thank you!
Appreciate it!
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
Glad it was helpful!
One of the best video on bidding I have ever seen.
Awesome bro 👍
Appreciate the kind words!
Thank you for creating the video - likes Unequivocally !!!!
Appreciate it!
It's a pleasure to watch.
*Appreciate the detailed explanations and practical advice!*
Thanks!
Awesome videos and super helpful. Thanks for the work!
Happy to help!
Amazing content, very well explained
And shows real time data to connect
Idk how he doesn’t have more than 100K subscribers, but if he continues to deliver this way I’m sure it won’t be too far from that
Thanks again bro ❤
Thanks for the kind words!
When looking at conversions on a new account do you want to see 30 min at the account level or per campaign to swap over to tCPA or any type of auto bidding strategy? Great Video Thanks!
Per campaign usually works best.
Would love to learn how / why we choose CPA vs ROAS goal? Advantages/disadvantages of either?
You explain it very well!
Thanks
Your videos are so helpful, thank you. I wish you had a podcast!!
Thanks for the kind words! No plans on podcast right now, just YT for now.
Optimizing for clicks first is a myth, I jump right into conversion based goals even on new client accounts and have no issues.
About max conversation in Google ads official page. They said based on account campaign history and other some factors optimum biding will be done.
I agree with you, launching a campaign for clicks on a new account is a waste of customer money.
I appreciate your guidance; the instructions are exceptionally clear, and the cheat sheet enhances efficiency. Keep up the good work. Your channel deserves recognition. I've viewed content from other experts in this field, and you've offered equally effective advice but presented it more clearly and concisely.
I have question please, for a brand-new account, do you recommend use maximize clicks with or without bid cap ? because in the cheat sheet you say "with bid cap" but in the video you said without. which one is right ?
Depends on your risk tolerance. If I'm going to use Max Clicks then a lot of times I will use no bid cap. However, if I see Google getting crazy with bids then I might cap it. If I am working with a small budget client who is very conservative and have to be extra cautious on ad spend then I will use cap.
Again, the goal for using Max Clicks or Manual is just to jump start the Campaign and start generating conversion volume to eventually be able to start using Smart Bidding. How aggressive you are to get that conversion volume is going to depend on your risk tolerance.
very good video... i think ppl could save so much money and time if they just saw your videos and especially this one to start with. No need for any agencies with your videos!
Appreciate the kind words!
What if the old campaign had zero conversions, but had impressions in the hundreds of thousands? Should you still go ahead with smart bidding for the new campaign or use manual bidding (especially when the new campaign has a different objective)?
Great video.Thanks☺
u litteraly saved my work ! thank u
You're welcome!
For the campaign that died at 20:12 is the solution to switch to manual enhanced cpc to get more impressions and clicks again to get the keywords to start triggering again. then after a month with 30+ conv switch back to smart bidding?
Correct. If conversion volume gets too low then over time you will start experiencing the campaign "suffocating" which will just slowly start losing volume.
At 9:17 you said start with a max clicks strategy with no bid cap but the article says that you should have a cap?
It depends on your risk tolerance. If you can gut being more aggressive then roll with no bid cap. If you are being conservative and need to watch spend because you are on a tight budget then start with a bid cap.
Great video! How about an existing account where you just discovered sales keywords. Our bathroom remodel campaign has been on TCPA for a while and doing decent (our bathroom remodel ad group does great). But our Bathroom Renovations and Bathroom Shower Remodel ad groups haven't gotten clicks in almost a year. Should we go back into Manual cpc/Max clicks to regather data again to get the most out of TCPA?
No. I wouldn't disrupt what is working right now with tCPA in current campaign. I'd try segmenting out those terms that are not getting any love and put them into a separate Campaign and then manual bid or Max Clicks. Just be careful your search terms don't overlap your current campaign that is set to tCPA since you are using similar themed keywords.
Thx so much for this video tutorial - very informative and helpfull!
Glad it was helpful!
So what budget should you put as a new account with no history if I have a small budget? Manual cpc with enhanced off? What’s the lowest recommended budget that will make an impact or somewhat of an impact lol. I’m a service based business (towing/roadside assistance)
Manual CPC or Max Clicks to start then switch to tCPA when you have enough conversion volume. Budget needs to be at least enough to get 10 clicks per day. You will need to do some keyword research to see what keywords in your industry and city will be to get an idea of necessary budget to generate 10 clicks.
Thanks bro, I have only listed 1 product in merchant center, should i start shopping ad campaign using 1 product or should i add more? Im new to google ads 🤔
If you have more I'd get some action on them.
@@growmyads yes I have few more, but I have just started with gads and don't have much data
When should we go with ConversionValue/Roas or Conversions/CPA?
Generally ROAS is used for eCommerce and CPA is used for lead gen. Not always, but in most cases that is the case.
Thanks for your video. I'm an affiliate and i have a campaign running with avarage cost per acquisition is $52, Offer payout is $50. i got 33 conversions in 1 week, should i switch campaign to Target CPA? or just wait till 30 days period ?
Probably safe to test since you have the volume to work with.
can you do videos on conversion tracking set up
Do you want dynamic value conversion tracking?
@@waliahmed1527 ya
Thank you for your video! Very clear and straight to the point. Have been working in with Google Ads for a couple of years and this has been one of the best videos about choosing the right type of bidding!
I also have a question: it has happened sometimes that some of my campaigns died, as you said. Sometimes was because changes were made in the ads - therefore on the landing page - (offer changed, etc), sometimes it happened because too much negative keywords were added and sometimes because of aggressive CPAt decreses.
As you said, you have to revive them. What do you usually do for that? What is your approach? I feel I am still missing out some things about that. Let's assume a search campaigns with tCPA dies because the CPAt has been reduced too much. What do you do? Do you switch to max conversion? Max Clicks?
Thank you again for your video and hope you also find the time to answer my question! Have a great day :)
In the scenario you just presented, normally I catch the decrease in volume before the campaign would actually "suffocate" out, so in that case I would increase CPA back up and genearlly that will do the trick.
If the campaign has really died or increase CPA goal back up doesn't work then I will switch to Max Conv. to try and ramp volume back up. No need for Max Click in this case since you already have conversion data history on those sets of keywords given the fact you at one point had enough volume to be on tCPA to begin with.
Hope that make sense!
Thanks Austin. Great video. Question: You talked about an advertiser who wrecked their volume by chopping their Target CPA from $50 to $25, too big of a reduction all at once. Then you made mention they would need to "revive their campaign" to get back on track. How? Even though the account and the problem campaign is no longer brand new and has some historical data, to revive it would they switch to Manual bidding with a healthy cpc cap and Enhanced turned off, as if were new? Or what method to revive? (I ask because I know "someone" who wrecked their smart bidding campaign ;) ...Thank you for any reply
Yea you generally have to get aggressive on bidding again to ramp up conversion volume. Once you get conversion volume back up then you can work on dialing in a CPA again.
In this case if someone went from $50 to $25 and that killed the campaign. I would go back to $50 and see if that works first. If it doesn't then I would probably go to Max Conv.
@@growmyads Thanks Austin ...I gotta say, your Google Ads videos are the best I've ever seen, and I've seen many. After watching I feel like I should mail you a check! But shy of that, please know there are thousands of "basement dwelling ad managers" like me who appreciate your work
Sorry I never see responses to my responses in the YT comment sections without manually checking, so I know I am late to responding this. Appreciate your kind words! The "basement dwelling ad managers" was once me, so I try to hold myself to a high standard to keep pumping out value that isn't just fluffy click bait (although at times I have to play that game to get in the good graces of YT algo :)
Great video! I have a few questions, if u kindly can answer...I am running a new search campaign, max conversion but I didn't setup target CPA and today a I just seen that my CPC is increase a lot, my question is what target CPA should I set if my daily budget is 30 pounds a day? Google is recommend me to increase the budget at 40 pounds per day with CPA the 19 pounds, but I don't really want to spend that much daily. I mention that the account is not new and before I used to have smart campaign and after search campaign with target CPC (with good results) .Thank you so much for your videos.
Reply
If you have the volume of conversions to safely move to CPA bid strategy then set it to close to what your last 30 day average is.
very good video
Thanks
Great & very informative video 🎉
Thank you!
What do you suggest for app install campaigns? Target CPA or max conversions? Also, do healthcare industries have a tougher time with Google ads? My ad spend is high but conversions are poor. I’m running app install campaign with target cpa
App install campaigns you'll still want to operate under getting conversion volume first then moving to tCPA. If you start with tCPA with no conversion volume you could find that the campaign will not generate a lot of clicks. As always just test.
Assuming my offer actually converts and the targeting is correct.
Great thank you
Thanks!
Awesome Video bro thank you so much
Glad you liked it!
this is amazing thank you brother
Glad you like it!
@@growmyads I’m like your biggest fan lol
let's say i have excellent account history or data in my account. Now I want to run a new campaign. In this case, shall I start with maximize conversion or tcpa (automated bidding) directly or shall I start with a manual bid strategy?
If you have account history then max conv or tCPA is fine.
Does this apply to high ticket? I don’t think any starting ad account can get 30 conversions worth $1000+ each.
Depends on what you mean by high ticket - I have clients who sell $1k+ furniture and we do 100s of sales per month.
If you mean high ticket course or info products - generally those types of offers are going to be better suited for UA-cam Ads or Facebook/IG.
I sell exactly that. Do you offer consultation calls?
If we cant adjust bids for location, audience segments and demographics while using max conversions then why does google give us the option to adjust them in the campaign. I currently have a campaign running with max convs tcpa and I have adjusted bids by 20% for a few locations, so I'm assuming they wont actually have an impact then. Let me know if I'm right
Correct, it won't actually do anything for location, audience, or demographics when tapped into Max. Conv with a tCPA cap.
Why does Google give you the option? In the event you are using another bid strategy that allows it.
Check out the bidding adjustment cheat sheet at the bottom of the notion doc: growmyads.notion.site/growmyads/Google-Ads-Bidding-Strategies-2023-70fb8dcada034f9daa3ef51b7668ed85
How much is your PF to manage Google ads for 6 months? We need expert help, especially for set-up 🙋♀️
Even just the first 90-days 😅
Have you hired? @@joesdi
What if I launch a campaign for a new location, but with the same Keywords that got many conversions in the past for a different location?
Do I still start with Maximize Conversions or should I go for Manual instead?
Start with Max Convs in that case. If it struggles to get you impressions and clicks you'll know pretty quickly and if that is the case then flick over to Max Click or Manual to ramp up then.
Thanks for everything bro but i have a question: I'm at the "data collection" period using maxmise clicks bidding strategy, i've got 10 conversions on the last 7 days but suddenly it shows a message saying "limited by bid strategy", when i click on it it suggests switching to target roas. Should i switch now to target roas or wait til i get the 30 conversions ? Ps : the "limited by bid strategy" showed up since the beginning of the campaign, i still got impressions then but in the last 3 days impressions dropped by more than 50%. Any suggestions ?
Do you have a bid cap on Max Clicks or are you running it without a bid cap?
@@growmyads i do have a bid cap
The impression drop by 50% is something to keep an eye out on but Google's 'Limited by Bid Strategy' is nothing more than a notification to try and force you into Smart Bidding.
If you received 10 conversion in last 7 days then keep going how you are. You might need to increase your bid cap by a little bit to give Google some more breathing room to bid.
But give it another week or two and when you are in the 20-30+ conversion range then you are safe to start testing moving to a smart bidding strategy.
If you want to test Smart Bidding now - then the risk you take is you test it too soon and the Smart Bidding struggles or suffocates out early resulting you going back to square one where you now have to switch back to manual or max click and start ramping up conversion volume again.
Name of agency? We would like to sign up. Thanks
Thanks. You can get in contact with us here: growmyads.com/google-ads-account-review-form/
Thanks, are u in st Pete?
Good video
Thanks
I have a campaign how much to help me out n fix it
We only offer on-going monthly management and not one off projects or consultations at this time. I'd recommend joining our free PPC group and you can ask questions and get answers from our team: www.skool.com/ppc
Can i see the historical data of an account anywhere in the account?
Yes, just change the timeframe in the account to view past data.
hey listen we dont have manual cpc option in google ads presently. In that case whats the best bidding option we should choose.
What campaign type is it?
We do, it's just HIGHLY hidden.
You will not get the manual CPC option directly, but after setting up all the things and the campaign, go to the campaign settings and open the bidding strategy, and below that, you will see the option (direct bidding strategy is not recommended). Click on this, and you will get the manual CPC option.
manual cpc
GG video. 3 Questions -
1. Can we set "Bid" at AdGroup level?
• For example, let's say I have 4 AdGroups within 1 Campaign. But the KWs in each of those AdGroups have a mild difference in the "Top of page (High bid)" according to Google Keywords Planner. Now can I set the "Bid" separately for each of the 4 AdGroups, or should I make Individual Campaigns with single AdGroups in them in order to set different Bids for those Keywords??
• PS i believe, unlike META ads, with Google Ads - we can't set a "Bid strategy" at the AdGroup level, rather only at the Campaign level. Am i wrong?
2. Can I go straight into "Smart bidding" if I send traffic to a new landing page?
• Let's say i'm running Google ads and setting a brand-new Campaigns for an Existing account that were already running ads targeting the Keywords I'll target in the new Campaign. NOW if I switch the old landing pages with a new one that is highly customized for the every single AdGroup, will that make it detrimental to use "Smart bidding" from the get go with the new campaign?
3. Instead of "Manual CPC" can we use "Max clicks" in a NEW ACCOUNT?
• Now that Google is REALLY REALLY trying to hide away the "Manual CPC" option, when setting up a new Campaign in a NEW account, should I use "Max clicks" instead?
(The youtubers - @Tradesman_Digital_Markeinting and @Aaron_Young mentioned this in one of their videos)
1. If you are running tCPA or tROAS bid strategy then yes you can adjust bid targets at the ad group level.
2. You can go straight into smart bidding in the scenario you described. As long as the URL of the landing page isn't changing then you'll be fine. If you change the URL, Google can at times get finicky and you can see performance disrupted in the short term.
3. You can use Max Clicks if you want to be more aggressive, yes. I'm just old school and still have an affinity for Manual CPC on brand new campaigns since it gives me more control. The goal is to just start getting conversion data and seeing what keywords convert and what keywords don't and eventually getting the campaign enough volume to flick over to smart bidding.