This was great! Thank you! My CPA has been increasing and I had no idea why. I didn't realize it was related to my budget increase. I increased the budget 2 weeks ago and just as you explained, my CPA is now starting to go back down. Thank you for making it all make sense!
Excellent video, thanks for sharing! Should we create different ad content for different funnel traffic? If we continuously change the ads, will it impact our advertising performance?
Hi Austin, I have a question. I sell personalized jewelry gifts on my Shopify store that come with a meaningful message card for all occasions only in USA. In this case should I create 1 shopping campaign have multiple ad groups wherein each Ad group is a product category like Ad group 1=Birthday gifts, Ad group 2= Anniversary gifts, Ad Group 3=Graduation Gifts and so on? OR Should I have 3 Seperate shopping campaigns i.e 1 for each product category like 1 for Birthday gifts, 1 for anniversary gifts and 1 for graduation gifts?
@ Thanks a lot for you response! In this case, if I plan to have all 3 asset groups in 1 shopping campaign with a $40 daily budget, how many products should I have per asset group? Currently each of my products has 4 different variations per product listing so should I have each variation included as a seperate product in each asset group?
Thanks, Austin. Great and helpful info, as usual. Isn't it possible that your current budget allows you to hit only a portion of the low hanging fruit, and increasing ad spend would increase your impression share within the bottom of the funnel?
Is it a good idea to run two Performance Max campaigns with the same products but different headlines, descriptions, signals, and images to compare performance? Or will they compete and increase my cost per sale? Any advice?
What is your question? Also, best bet to get an answer from me is in our free group when I do the monthly AMAs. Otherwise it will be hit or miss on YT comments. I'm busy running a company and get people asking questions every day from Linkedin DMs, email, Skool, and YT so hard to keep up at times...I do my best but running the company and taking care of our clients and employees is my first priority always.
This was great! Thank you! My CPA has been increasing and I had no idea why. I didn't realize it was related to my budget increase. I increased the budget 2 weeks ago and just as you explained, my CPA is now starting to go back down. Thank you for making it all make sense!
Glad it was helpful!
So natural and well explaining..I really like you! 🙂
Thank you! I like you too
Very good explanation. Love your content! Keep going my friend
Appreciate it!
*Finally, an explanation that makes sense!*
Glad it made sense!
Excellent video, thanks for sharing! Should we create different ad content for different funnel traffic? If we continuously change the ads, will it impact our advertising performance?
Hi Austin, I have a question. I sell personalized jewelry gifts on my Shopify store that come with a meaningful message card for all occasions only in USA. In this case should I create 1 shopping campaign have multiple ad groups wherein each Ad group is a product category like Ad group 1=Birthday gifts, Ad group 2= Anniversary gifts, Ad Group 3=Graduation Gifts and so on? OR Should I have 3 Seperate shopping campaigns i.e 1 for each product category like 1 for Birthday gifts, 1 for anniversary gifts and 1 for graduation gifts?
I'd start with one shopping campaign and then segment by product ad group for now.
@ Thanks a lot for you response! In this case, if I plan to have all 3 asset groups in 1 shopping campaign with a $40 daily budget, how many products should I have per asset group? Currently each of my products has 4 different variations per product listing so should I have each variation included as a seperate product in each asset group?
Thanks, Austin. Great and helpful info, as usual. Isn't it possible that your current budget allows you to hit only a portion of the low hanging fruit, and increasing ad spend would increase your impression share within the bottom of the funnel?
Yea that is possible and absolutely happens.
Is it a good idea to run two Performance Max campaigns with the same products but different headlines, descriptions, signals, and images to compare performance? Or will they compete and increase my cost per sale? Any advice?
Nope. Check out my PMax course (also on YT channel).
@@growmyads Hi what do you mean by nope should I try or not? Yes or No
No
Bro I ask question but you don't reply 🙂
What is your question?
Also, best bet to get an answer from me is in our free group when I do the monthly AMAs. Otherwise it will be hit or miss on YT comments. I'm busy running a company and get people asking questions every day from Linkedin DMs, email, Skool, and YT so hard to keep up at times...I do my best but running the company and taking care of our clients and employees is my first priority always.