(ANIMATION) - LIHO SPONSORING PEPPER & TUMERIC PILLS

The following video is a fake advertisement for a collaboration between Liho (bubble tea vendor) and a pharmaceutical product, as a short-manifesto for the potentials of having brands collaborate more specifically on positive applications of day-to-day conveniences. This is a small part of an MArch project at the University of Singapore (NUS).
“Energetic Upbeat Percussive Action Stomps and Claps”
Music by Elysium Audio Labs
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• Energetic Upbeat Percu...
Spotify: spoti.fi/3as7DLr
Thesis Statement below:
With cities increasingly attracting people to their centres, OOHA (out-of-home-advertising) has seen a corollary uptick in consumers, this advertising typology is all too often ignored within the field of architecture and urban policy, whilst permanently settling & expanding with little questioning or control.
If we are a product of our environment, and our environment constitutes the digital and the physical world, OOH (out-of-home) digital advertising is the bridge between these two planes of our environment. The disconnection between both planes is reduced when these work in tandem, with billboard technologies rapidly improving to reduce this gap. Furthermore, this environment of the digital crosses to the physical realm through emitted light, which invariably affects its surroundings by proxy. The quantity, scale, and type of message, from commercial and civic, become a fundamental part of how spaces are read, moreover experienced,
Motivated by the need to revise how architects, planners, policymakers and more stakeholders plan and regulate outdoor advertising in cities, more specifically through digital billboards, this thesis aims to address the problem statement in three parts. By framing billboards within the realm of advertising, the relationship between the civic and the commercial, addressing how currently enacted policy can dictate not only advertising but the character of a city, moreover through the lens of antifragility developed by author Nassim Nicholas Taleb speculate on how Singapore and its citizens can evolve alongside and control the billboard, not be controlled by the billboard.

[@silviaalvarez4407]

The sound is so satisfying 😍

[@TheElephantscanjump]

Amazing, company's should hire you!