Can a new way of accounting save our planet? | Richard Mattison | TEDxBathUniversity

Richard talks about a "a new way of accounting that could help save our planet". He encourages us to take into account the environmental impact of our unethically capitalist ways of treating natural resources such as water. He also talks about the maintenance cost of goods, such as washing a pair of jeans, which he shows can make a huge impact.
Richard is CEO of Trucost Plc and has advised various UN bodies and governments on environmental reporting and ecosystem services and has led ground-breaking projects including developing the world’s first Environmental Profit and Loss account for PUMA, valuing the environmental costs of the world’s 3,000 largest companies for the UN-led Principles for Responsible Investment, and producing the UK Government’s Environmental Reporting Guidelines for Business.
Richard is an honourary Fellow of the Royal Society of Arts, a member of the Global Stranded Assets Advisory Council, advisor to The Economics of Ecosystems and Biodiversity (TEEB) coalition, and has contributed to the World Economic Forum Global Agenda Council.
Previously Richard held a number of senior positions as a strategy consultant with Mitchell Madison Group and began his career as a neuroscientist. Richard holds a PhD in Neuroscience from the University of Edinburgh.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@robertmilliken8911]

How does this change financial statements though?

[@christopherlopez7907]

jajajaja

[@akshaygatkal25]

very nice , sir its informative snd jaw breaking also

[@dandenzel3343]

I am from North Borneo😃

[@AbiralEntertainment]

Video summary bhana ta guys !!! :) :)

[@binaykhadka9833]

Tha vayena yaaar

[@alessandracali4854]

The speech was well delivered but not exaustive at all unfortunately. The idea is good, I do believe that everyone can make their part to save the planet…. But HOW?
The example he mentions revolve more around common sense than accounting.

[@ToddBoyle]

Almost completely fails to achieve the implied task declared in the title. An awful lot of talk, very little information about how externalities should be *quantified* and included in financial statements, a huge task nobody's doing.

[@Doodle296]

Someone show this to Elon Musk...he says human are in less no.