How To Calculate Total Addressable Market (and make a great TAM slide for investors)

Market is the greatest predictor of success for SaaS companies.
This is why founders and investors obsess over it. So here’s the big question. Why is TAM so important? How to calculate total addressable market? How do you conceptualize it and how do you communicate it? In today’s Unstoppable Sunday episode, I’m going to dig into the 3 principles you absolutely have to know about your Total Addressable Market so you can accelerate the growth of your SaaS business.
~~~~
MY FREE SaaS GROWTH STRATEGY GUIDE 👇
-- tkkader.com/yt/startup?...
~~~~
JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL 👇
/ @tkkader
^^ I drop an episode EVERY Sunday to help startup founders, like you, become Unstoppable in your life and business.
~~~~
WORK WITH TK TO SCALE YOUR SAAS GROWTH
Learn more about my SaaS GTM Program (Accelerate to $3M+ ARR) 👇
-- tkkader.com/yt/gtm?...
SaaS Scale Program (for CEOs Looking For Help Scaling & Aligning Their Teams) 👇
-- tkkader.com/yt/scale?...
SaaS Launch Program (for Pre-Founders Looking to Get To Initial Revenues) 👇
-- tkkader.com/yt/launch?...
~~~~
Share this video with a friend: • How To Calculate Total...
~~~~
PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - • Creating a SaaS Sales ...
Playlist: Startup Growth Hacking - • Startup Growth Hacking...
Playlist: SaaS Startup Tips - • How I Would Start a Sa...
Playlist: Get Your Saas Business to Product-Market Fit - • Ideal Customer Profile...
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - • Strategic Planning for...
Playlist: Find Investors and Raise Capital - • How to Create a Startu...
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life - • How to Be Proactive in...
🎥 Playlist: Burnout Prevention & Recovery - • How To Avoid Entrepren...
🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
~~~~
WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
• The TK Unstoppable Story
^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
~~~~
GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” 👇
tkkader.com/yt/book
~~~~
Say hi on social 👋:
Like us on Facebook: getunstoppable.com/facebook
DM me on Instagram: getunstoppable.com/instagram
Follow me on Twitter: getunstoppable.com/twitter
TWEET THIS VIDEO: ctt.ac/AbUe8
#tkkader #totaladdressablemarket #saasstartups

[@mdzafar9957]

TK is video on tackling the TAM for investors is pure gold! It helped me refine my pitch like crazy. Speaking of refining, DoYouMail fine-tuned my cold email approach. Integrating my CSV files was easy, and the automatic SPF and DKIM setup ensured my emails never hit the spam folder. If you are serious about cold email, this one is pretty effective!

[@erictompkins6418]

Ideal customer profile vs initial customer profile - that finally clicked for me. Ideal CP is where we want to go. Initial CP is the customers that get us to the next step.

[@TKKader]

Boom!

[@muhammadsioud3551]

Just a question, where does SAM and SOM stands in all of this?

[@Weminan]

This videos is great. Thanks TK

[@TKKader]

Glad you enjoyed it!

[@Joelio8701]

You’re genuinely the best channel I’ve come across for business content. Thanks for great content! Will sign up 👍🏻.

[@TKKader]

Welcome aboard!

[@saraalkharsan8959]

Thank you so much it was really helpful

[@TKKader]

Glad it helped!

[@AyaRivieraMayaRealEstate]

Love your energy

[@TKKader]

🙏🏼

[@overquota6072]

Excellent video, super helpful. Thank you!

[@TKKader]

Glad you got value!

[@howwedoinproductions]

Thank you brothaa.... super helpful!!!!

[@TKKader]

Glad it helped

[@rscotten]

Nice. Never thought about combining the TAM + ICP together before.

[@TKKader]

Boom!

[@orshamaim]

I love you!!😆 thank u for so much a good and deep information. You rock!
Thank u for all these amazing videos and detailed content!❤🙏🏽✨💥

[@TKKader]

So glad you enjoyed it!

[@stevenathan3131]

Yes. Great content TK!

[@TKKader]

Means so much!

[@KarimMatrah]

This is really helpful, thanks for sharing!

[@TKKader]

Glad you got value! Be sure to share with a friend!

[@kamilkowalik]

Amazing. Thank You!

[@TKKader]

Glad you liked it!

[@parkerrex]

Makes a ton of sense. Baking this into my pitch.

[@TKKader]

Boom!

[@crazy_gamers_0079]

Can I include TAM, SAM, and SOM as the user base, such as '5 billion users in a particular market,' or should I only use monetary value, like the size of the market in terms of dollars?

[@sandyj342]

Great one TK!

[@TKKader]

Appreciate it!

[@mNabeOma1Rn]

Amazing video. I have an interview with Techstars coming up and this video is a big help!

[@TKKader]

Glad it was helpful!

[@mendopolis]

Yes

[@TKKader]

🤗

[@tdang8]

Yes! I’ve watched a few of your TAM videos but had my biggest aha after this one. I was calculating a TAM ( as my initial customer) that was too niche….vs it being much bigger

[@TKKader]

Boom! Glad you got value!

[@entropy_labs]

YES!

[@TKKader]

🙏🏼

[@khulipooe3601]

Fantastic video

[@TKKader]

Glad you enjoyed it!

[@PeterSodhi]

You are amazing

[@TKKader]

🙏🏼

[@jangwidler]

YEEEEES ! 🙏🏻

[@TKKader]

🤗

[@MuhammedAbukhalil]

‏اللهم بارك❤️

[@Om-gg5tk]

great video, TK! I just have a quick question. If I am interested in coding my SaaS product on my own, which tech stack do you recommend-MEAN stack, MERN stack Or Python+Django+Flask? Or do you recommend I learn some other stack?

[@TKKader]

I’m OG. I do everything with Rails and React.

[@YuvrajSinghShergill]

brilliant

[@TKKader]

🙏🏼

[@rilwanj]

As you’ve mentioned “taunt app” was in sales automation (that didn’t exist at the time), did you do have to teach people about the concept?

[@TKKader]

Yep. If you’re creating a new sub category, there’s a lot of teaching involved. And it was called ToutApp.

[@oluajibola569]

Yes.

[@TKKader]

🤗

[@useydkerimoglu5720]

YES

[@TKKader]

🤗

[@PeterGuzzardo]

❤

[@TKKader]

🤗

[@tedroshailu6465]

very interesting . if someone translate this content in more languages ....

[@blessed7fold]

This was interesting. However, you talk very fast so I had to cut the speed down to almost half to catch everything you were saying.

[@TKKader]

Thanks for watching!

[@imawesome69]

Some idea useful in this video. But it's more of a "What to calculate" instead of a "How to calculate"

[@TKKader]

Do you need help doing the math?

[@abimbolalukman9208]

Yes

[@TKKader]

🙏🏼

[@sauravag]

❤

[@TKKader]

🤗