The Difference Between Digital Marketing and Traditional Advertising
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- Опубліковано 28 гру 2018
- Nobody, including myself, Is putting out enough content to take full advantage of social media marketing. If you are a business that spends hundreds of thousands of dollars on just one add that you push to everybody on the internet, you are going to lose. Businesses need to start making ads in a much greater volume that are designed for different demographics and even sub-demographics that can relate to a specific ad, instead of one extremely broad message that nobody really connects with.
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.
Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.
Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both UA-cam and Facebook.
Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
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Marketing is no longer about the stuff that you make, but about the stories you tell.
Sales is story telling.
True! But don’t you think that companys are so lame with story telling? I mean, sometimes its so avious that the are telling a story to try to sell something. There is a lot to learn on how to tell a story that is and FEELS authentic.
Yes and most of the time it's all bullshit stories that flat out lie about the stuff you make.
@@yesgirl207 I think so too.
To be fair, it's always been. It's the whole "sell the sizzle, not the steak".
But the fact is, as Gary is pointing out, with TV there was no feedback from the audience. Now, there is.
Marketing professionals (and even more so in-house creative departments) should take this into account.
Man like GARY!!! Thank you for being a blessing to this generation... i am glad i get to learn something from every post of our i go through. Thank you
Gbenga 🇹🇹?
Garyvee is such an inspiring personality! His words have this amazing effect on you ! I'm happy I started my UA-cam channel last week and I sincerely want to thank him for providing me the confidence to pull it off.
You are the man. I agree, no one is fully taking advantage of social media today. But the reality is that it is not going anywhere, and if you can commit to it the cost is low.
This has weight to it. The insights we all get from Gary and the content his team produces, are brilliant. I’m launching a company early this year and get so inspired and motivated by shit like this. Thanks all.
Honestly this was one of the most informative videos he's ever made. So much insight in this video alone.
Gary Vee... you are one of the few inspirations to my youtube career... I would have never started uploading daily on youtube without your advice and motivation and tips!! Thank you for everything because now I am on the road to 1k, all bc of you!
I’ve been taking it easy for my UA-cam channel and marketing it. 2019, I’m going to work harder than ever.
So the 7.5 hr long video this came from was amazing! I watched it to the “tweet” CTA but I had already watched 6 hrs because I kept re playing segments especially this whole post breakfast through the lens segment (4 times).
Seriously such an an amazing trip. The Facebook CPG had me dying at the rooms laughter and just yeah soo much value.
mannnn that intro music gets me every time!! NEVER CHANGE IT!!
How to captivate is the real question. Love this episode.❤️❤️
Wow, very motivating story about the 30+ trial Instagram Story ads to grow your Arabic audience.
Gary, after discovering you on UA-cam I have thousands of subscribers, monthly sponsorships and signed with a PR marketing firm. All thanks to you, my friend. Happy 2019, Gary. =)
Congratulations man (y)
What did you learn from him to change your life.
literally couldn’t agree more, i started putting out content a year ago mostly about selling on ebay and amazon. then got made fun of a little/ failed my amazon product. this crushed me, deleted 50+ videos. Getting my agency up and running and would LOVE to work with influencers in the future. Putting out daily content throughout 2019, jab jab jab right hook! looking forward to bringing ppl value 🔥🙌🏽
Gary your advice is my oxygen
Great video and talk ! Just finished reading Crushing it, and got so many new ideas to implement, its going to be a very busy year. Thank you and HNY 2019!
Gary is very good speaker. Digital marketing is growing but traditional marketing also works.
Needed this today...as always, SPOT ON!
You're the Man Gary!!
Thank you Garyvee you sure inspire me man, I love the content today. My goal is to encourage people like you in the Christian circle with my UA-cam channel. I think the body of Christ needs to use these tips you are giving
always so many incredible guidance points
*A year from now you may wish you had started today... :)*
2025 is when the traditional companies will start to see what he is saying...
Excellent point. Don't procrastinate. Get very busy and ABB - Always be building...
I agree.
It’s a year later and everything sucks. I want 2019 back
I really liked this video. Contextual creative, a-zzzz testing, and more. The challenge I face as a 1 man operation is how to create so much quality content.
Always great knowledge and truth
Great Gary!!! Love this...
THANKS GAREYVEE, AM planing TO START MY own Digital marketing agency..
Thank you for your great content!
I'll remember this insight. Thanks!
Thank you for sharing!!!
Brilliantly answered!
Very wise words! Your video is very motivational.
Mega interesting. Loved it.
Last 5 minutes is 100% why I am changing my business. Most don't see that, they are blind, or they are scared to change.
Love this! I’m going all in on UA-cam, podcast, instagram and more 2019! I’m hyped af for Gary too! I’m excited to see how empathy wine does
What are you trying to market?...or do you just plan on earning ad revenue by creating video content?
James Crud plan on marketing myself and my ideology’s
@@Cameronbecht What does that even mean..specifically?...because it sounds like you're just going to make UA-cam videos.
James Crud I am making UA-cam videos, and I don’t have all the details figured out yet. All I know is that I have a message I want to say and that I believe someone will have true value listening to that message
Gary you are the man🔥🔥 Love from India 🇮🇳🇮🇳🇮🇳
AMAZING QUESTIONS BY THE HOST
this is so nice.I love your contents
Thanks Gary Ur a Legend
*Gary* is so inspiring ❤❤🔥
Gary i noticed the same thing you said at 5:40 ... and I have a plan up my sleeve for it ;)
الإيجابية دائماً تنتصر Positive always wins
that's amazing! Great!
Excellent!
After watching Gary Vee almost everyday for a year and a half, other youtube channels are still wayyyy boring for me. I hardly gain any insights from other channels because Garys content is so deep and dope, other channels just automatically become so shallow. Just stick with GV and youre all set...LOL
Amazing! Did you start anything with all the tips and lessons he shares?
Grant Cardone baby
@@edwardrostron6023 Thanks man! Will check it out...
Great job my brother
BRAVO!
Learning from Gary Vee himself 👏🏽
Good story GARY v
Very #dope listened to the whole thing #salute
Positivity always wins. Nice t shirt bruh
Great points.I understand that going to the south of france and cheering each other for making subjective creative is bad. How do we determine what will make money when approving creative? I run a small film production , I can not sell a client on 50 different creatives. Sure, I could sell them on different creative for different demographics but would you buy 10 different videos that MIGHT or MIGHT NOT work for one demo when you ran wine library?
We created technologies for our world to showcase, but we showcase the world like it's the problem of our new age. I'm glad Gary is here to make you realize it's time to change that rotten mindset.
Maybe your best video yet.
Love Gary V! But as a business owner I’m over the same message over and over, I need tactical or practical info I can use for my business.
Millennial Entrepreneur Exactly. He just uses big words and sounds smart. But he gives no practical teachings.
Exactly, the same story, about wine and google ads each time 😂 At this point he’s just a guy that loves to talk for his business to stay relevant, no major takeaways coming from him
how do you decide what is good creative if the client does not have the budget for 10-15 commercials that are all trial and error?
Very nice
What does your shirt say Gary???
Yesterday I saw a missing person’s flyer tacked onto a random tree and thought how it was so ineffective. Traditional advertising is largely inefficient.
I got a level 4 qualification in digital marketing but I just don’t know where to start
Ok so have I got this right? - You need to have endless amount of content on your platforms, and different type of content for different types of platforms, and then use parts of that different content for ads on the specific platform you created it for to bring more followers and engagement? …..I am quite confused. He also says about how cheap Instagram stories are, well how can you define it as cheap, what is the cost based on? I need to learn digital marketing, but there is so much stuff out there my head cant handle it. Then Google ads and PPC and targeting and demographics and on and on, So confused. Any advice anyone how I can simply this stuff so I can learn?
Administrators & HR are in control of "Creativity" & they have none... #AskGaryVee - Then we need to build & DOMINATE the market in every state...
My man Gary
this shit was dope as fuck. obsessed dedication. sacrificing for it. losing yourself in it. letting go of everything else. i can relate. one thing i disagree with gary v about is that it seems social media is fake as fuck. i notice the whole internet is CURATED, meaning no one has access to the whole internet anymore. there are algorithms that decide which %10 of the internet they want to show you, and also which %10 has of your audience will see your post. also, youtube has been caught selectively enforcing their rules as well as altering view counts. for a person trying to break through using the internet, as gary v suggests, it is pretty much impossible at this point. remember, this man already made it big outside the internet first, then got online and started telling everyone how they should be using the internet to be successful. another problem i have is that spending all this time on the internet is literally rewiring our brains. i dont want to spend 18 hours a day on ig, youtube, websites, all this shit, just so i can find out my success is based on platforms i dont even own and that i can be throttled on or banned from at the owners discretion and without reason or reimbursement. am i the only one who feels this way? am i the only one that sees the only thing that really blows on social is tits & ass and rappers engaging in gimmicks? how many women seriously want to take pics of their tits & ass everyday for life? how many real artists want to engage in gimmicks everyday? and dont tell me im being negative. its not negative to see that a car with no wheels wont drive. it seems you still have to sell your soul to be successful, now you just have to sell it to the new devil- artificial intelligence.
What an interesting piece. (But they’re all interesting)
Is it me or is Gary putting on some muscle 💪🏼
He is definitely bulking up. He put up a clip from him 2 years ago on IG and that made it clear that he is for sure.
What song was that at the end ?
Just started a digital marketing agency in Fiji. Nobody is doing that in fj for big brands.
I do
1. Web designing
2. Social media presence
3. Digital marketing
4. Scaling.
That's all?
5. Teach them how to tell their story through videos/vlogs. The companies need to provide value to their audience. Your team could assist with that process.
@@MonkeyPodAsia thanks man. Emotions really sells.
Hey Gary, quick question. I’ve been with the same girl for 5 years over the past three I’ve started a business and after 2.5 years its starting to be profitable and I feel like I need to be fully invested in building this. I’ve come from nothing and my parents gave me the opportunity to chose a different lifestyle than them so I want to take full advantage of the time I’ve got. She’s started saying that I can’t separate work from being a 22 year old and that me choosing who I spent time with is wrong. Any advice?
Tyler Hardy keep building your business and hope that she sticks with you. You both have to be on board...
Interviewer sounding Irish. Up the banner!! ;)
This is great. I would recommend Udimi. Udimi isa safe place to buy and sell advertising. Their filter system guarantees delivery of quality clicks.
what does Gary mean by the industry goes to the south of France to celebrate itself of subjective creative and uses those award to justify millions of dollars in spending? Someone explain pls?
🙏🏾🔥🔥🔥
I like the shirt
i like your shirt
"The biggest spike on social media is during the commercials of major sporting events"
Observe the data and make the decisions that will make you stand out. What got you here is not what will get you to the next place. Technology moves fast and one day, Instagram will be like the major sporting event and whatever AR/VR thing will be the social media people put their attention to when it all shifts. Be ready to make the moves
#FIL
#60SecClub
@The85thgaming
Digital market has all attention
digital rakesh - You are correct. I came accross this new digital software today, check it out - advertiseforwayless . com
hey Gary, i need some advice. everyone at school hates me and i made a UA-cam to show i don’t care and they keep commenting stuff and i don’t know what to do because I try so hard to make people feel worthy but everyone else just puts me down :/ i watch all of your videos im a huge fan!!
itsjess x keep going! There’s a big world out there. Don’t let sour ppl stop you. In general there are a lot of sour hurt ppl in this world.
Mo Adam thank you so much! look at the comments on my recent video i have also had private messages and live videos where people have said loads of horrible stuff to me
Keep going - they are jealous! I started a biz at 22, wish I was 12. They admire you for doing something but at the same time want you to lose. Quitting = losing. Keep going whatever it is!
This is a kinda funny reference, but I'm gonna say it anyway: I saw movie yesterday where there's this girl who has cool boots. Then another girl, a bully, says, "Look at your boots, haha!" Then she asks her boyfriend to back her up, and he kinda does. Well, fast forward around an hour, and the guy tells the other person that their shoes were actually really cool, but cuz he had his girlfriend, he didn't wanna go against her. Yeah, right... I'm sure there's people who really appreciate the effort you're putting on your videos, but they just haven't had the courage to voice their opinion. Keep on doing! No one who doesn't put themselves out there, is ever gonna win.
Wtf? What is wrong with them, going out of their way to put ppl down. Keep at it girl, it takes courage to do what you’re doing and I know it’s easier said than done but pay no mind to them. They’re small minded creatures who have sad, sad lives.
Que viagem mano !
Digital/social media marketing is EASY EASY EASY EASY.
*Gary Vee Poll* Whats Garys favourite word?
1. Fuck
2. Pontificate
3. "the sheer"
3. Jets
💯👍🏾
🎯
0.5 cents a click for wine. Gary Vee cleared house early on dang...
Dont even read the video title just see gary and click
he gets really hot starting with minute 3 - very good - branding is much better than the cheap thrills
Hey guys who has the ig link to hmthe arabig gary vee account or know the name? Thank u in advance
He stay speaking the fucking truth
Thanks a lot. Bowaba.com Kuwait is among the top Digital Advertising, PPC, SEO agency in Kuwait.
Thumbs up if these videos are getting you where you want to be!!
Lol... every comment here is people kissing Gary's ass, meanwhile Gary is just a motivational speaker. He literally just made some lucky investments with his dad's money, he didn't start a business from zero.
It's funny how many people think listening to him ramble about content will benefit them more than learning about business, advertising, management, and taxes.
Digit marketing is where it's at. The old way of doing things seems to be a waste.
Daily dose of Gary 💉
Gary V does your shirt say MAKE AMERICA GREAT AGAIN?.....lol
JIFF? Come on, Gary.
Marketing coumications
WHAT'S KAK? I'VE HEARD GARY SAY IT A FEW TIMES BUT I DON'T KNOW WHAT IT IS?
cost acquisition per client...its a marketing kpi
Here is the list of all important interview questions as per industry standards on digital marketing
Is Digital Marketing a good choice for a career in 2020? - freelancemantra.com/question/is-digital-marketing-a-good-choice-for-career-in-2020-2/
Digital era 👌 use it wisely 😎
You are good,but i dont understand your language. Don't know why but all goes above my head
I hate advertising and marketing. I wish I could just make my content and not have to promote it. Sadly, that’s not the way the world works ) :