The Power of Social Media Marketing in 2019 | Gary Vaynerchuk - Imagine Keynote, Las Vegas
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- Опубліковано 20 вер 2024
- Absolutely loved this keynote that I gave in Las Vegas.. One of the most tactical talks I had in terms of organic and paid content strategy, why I'm producing 30-50 pieces of content a day, what the next trends will look like in the market, how audio/voice industry is going to dominate and understanding value of organic LinkedIn content. If you're B2B or B2C this keynote is definitely for you to watch.
Hope you enjoy ;)
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.
Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.
Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both UA-cam and Facebook.
Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
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What's your biggest take out of this very tactical keynote?
Okay so I watched about half of it so far and very valuable info!!.. U ROCK GARY & CREW!.. So I've been (not group texting but) MASS texting people over the past few years Christmas cards W/pictures of my Family saying thank you for your business over the year things of that nature ..not selling but who am I kidding YES Selling ...keeping ME, on the top of your mind is Paramount for Referrals and repeat business..
Now, here is my problem..
I sent a message, and apparently someone reported my number as "spam" ( supposedly) I was told that the carrier did not ban my number from Outgoing text messages.. the FCC must have done it ?. so I called the FCC &asked "what did I do that was wrong, theyre existing customers of mine and I want to know so I don't do it again and so that we're clear ...
I got no answer ..😐my phone was blocked FOR 21 Days! (OUTBOUND ONLY) I had to buy another phone that I could text from.. and it was a huge pain in the A$$ so what are your thoughts how do I get around this from being an issue?!..
I completely agree with the open rates and response times I think it's wonderful !!!..but I DO NOT want this to happen again... thank you!
AI is where my focus is and I am totally learning new skills, but not leaving behind what I love doing, its helping people get job, with the help of AI I can eliminate monotonous tasks and get better results, but it takes understanding of technology and coding, so I am teaching my self to code now a days, once product is ready all I will do is use your advice to advertise. Its going to be great, hopefully, I have 2 other AI use case ideas but most likely all projects will start once I am ready. So my take out is understand how attention can work for the growth of your business and ideas.
Offer entertainment or utility to your audience, not some sales pitch. Simple yet powerful point. Thanks!
My biggest take out was - when you market you do a ton of stuff that doesn't have a black and white ROI in 30s and that's how you build something meaningful. I was watching a previous video of yours (not sure which one) and it was like electric paddles to my chest - just create super awesome content and give it away - keep looking for ways to add value to everyone all the time, omfg it's like it unlocked so many ideas in my head and it FEELS right in my heart and it makes me like crazy happy at the same time. After that video, I literally sent a message to a designer who I admire and asked if she would be open to doing a Facebook Live interview with me and sharing her journey. This is totally for her, all about her - It's going to be her platform, I've given her the questions beforehand with complete freedom to make any changes - and she agreed!! And I'm so excited to help her!!!!!!! And after that conversation, I had another idea and another idea and another idea and more things are coming along...It's frigging real and it feels SO GOOD and right - it's like truly thinking about how to add value to someone else creates a freaking flood of ideas!! It's hard to put into words, but I had to say thank you for your videos. It feels like I've discovered the secret of the universe, hahaha!!!! Thank you :)
Looking deeply into text selling...messenger is tge way forward.
I love his line, "I just wanna be happy. Don't you wanna be happy?" 💗
haha me too!
It's fascinating how some people are *STILL* underestimating the power of social media. We live in an age where we can literally target customers who like Kanye West, baby foxes, and divorced parents if we wanted to. Think about that for a second. And this is only the beginning. 🔥
The reality is your heart and mind won't lie to you, intent on everything you do matters, end game will change, learn who you are and fix the mindset to do good as a person while you enjoy what you're doing.
Gary is the man!!! I took all of his advice and used it to make my own UA-cam channel!! I absolutely appreciate support from anyone nice!! Thank you so much for your support and time!!! Have a great day!!!
The only person who never fails us, unlike family, friends, and others - this is Gary. He tirelessly and continuously carries us value. Ty 4 that, MAN! :)
A speech that is not directly intended to be motivational - motivates. A speech about complicated topics is easy to understand. A speech with opinion without alienation. Well done.
No doubt, social media marketing is a game changer for businesses that want to introduce new products and services to the world.
This is so on point! Far too many people get strategy and tactics confused and only focus on one without the other. Clouds and dirt 🔥🔥🔥
Watching Gary keynotes are the most fun thing to watch for me. Do more keynotes Gary. Always love you.
*_Social Media has revolutionized everything. Thankfully I'm passionate about making content on youtube, Win-Win!_*
You're Right! I work in office and listen to your UA-cam videos on background.
You know what you're doing. You're awesome.
Bless You, Bro!!!
Attention is truly one of the biggest assets today! This always seemed obvious but Gary really opened my eyes to this even more
Gary I’ve been loving this youtube and garage sale flip grind man. Thanks
Ik, its awesome how he doesn't have to do it because he's wealthy. He's doing it to give everyone opportunity with no excuses!
Gary! I gave to be honest with you, but you’re my favorite dude to listen to on UA-cam. You pump me up with your contagious energy to get out and execute! I will shake your hand one day. -Vitaliy Markevich
I watched the whole talk...And of course Gary, you're so inspiring ! The biggest take of this keynote for me, was the whole LinkedIn and podcast theme... I juste don't know what to talk about yet. I'm very interested in renewable energy and looking to build a business in that area, but still looking for something that could work. Thanks Gary, very nice and honest as usual !
Start planning a few mockup businesses. Like they don't even have to be good.
1.Just ask yourself, how can I add value to the world?
2. Then decide who you want your ideal customer to be
3. Pick a name and one or two avenues to build an audience on
Do it and you'll have a better idea than 80% of people!
"People who just listen to my UA-cam in the background as audio" - Me right now... Thanks Gary V :)
doing that right now!
Simple and yet super powerful points! We need to be consistent and add value to others lives and also make sure that what we do is quality, and it will definitely lead us to success! It takes time and effort! Don't give up!
Man that truck driver part is so real. Keep up or get left behind.
*Crying won’t save you*
Great talk. Many lessons learned. 2 things come to my mind (Keynotes). 1. Tower records when out of business because they did not understand the business of the internet and how it would impact their business. 2. There are no advertizments on this talk......yet.Lol. One full hour of unerrupted talk. Thank you. Stay true to yourself Vee!
I can tell you, you are so right about content consuming formats (not that u didn`t know that). I first knew about you on UA-cam, wich is the format i consume you more, but lately (because of time issue) i hear your podcast in my dead time while im driving home or whatever. So i can learn one or two valuable things while im not using my time doing my thing. Thanks for sharing bro.
the next decade is art
men, gary is talking THE SAME OLD THING forever (since the piece of art CRUSH IT)... ppl are laughing, smiling, being motivated.... BUT DOING NOTHING WITH PURE GOLD! the joke will be forever the same, the only THING that will change is the delivery (paper,radio,tv, http, apps, 4dnet, intramindnet , etc etc)
it`s almost unbelievable how normall ppl wont never get it.
Countless Video! Very glad I checked it out.
Splendid Video! Wouldn't surprise me if this video went viral.
Splendid Video! Fantastic job on this video.
I create endlessly. You are the air I breathe to know what to do next.
@extremedude1234 jazz piano master classes and performances. www.davefrankjazz.com
Prodigious Video! Very interesting and informative video.
Excessive Video! Thank you
I literally just do what you said! Phone on the table, AirPods in and work and listen to your video 👌🏽
"There is no social media, There is just humans filling it with garbage" lololololol hahahah
thank you Mr Vaynerchuk, I wish you good fortune in the business wars to come
Watching....in perpetuity.
right?
A great man. Such an inspiration to everybody💕
53:35 Gary is the GOAT 🐐
Splendid Video! Thank you
Every video is different and learned a ton from all of them thanks Gary
Ik, isn't he great?
I have been studying you for weeks a have turned so much around for my self. Beast at business love u Gary
Only 2 lol but im on it.
Man!, i knew it somehow... but now that i hear it from you about social it´s the way to go.. Gotta put content... gotta publish.
Thanks a lot Gary! I work with audio (beatmaking) and I'm planning to start posting free music consistently. Give give give...
YEAH!
Share the link here! I would appreciate some free music for youtube videos!
@@jabrayilasadov2780 drive.google.com/open?id=15u2ht_PW6CQ1O8GHbVJahq97cZPKzcHe
Passive audio consumption... literally have my phone down.. blew my mind
2022🖤 why just now , iwish i saw this vid way back.
"people consume my videos as audio content, they just put their phone down and listen"
*picks up phone to check if he's talking about me*
Go Gary vee! - Lil B
Steem and Bitcoin are the future @GaryVee. You have supporters on the Steem Network. #Respect from the Bitcoin world.
This is straight 🔥 glad the audience started warming up - gets Gary going!!
You are literally a godsend.
I agree, I made an amazon alexa skill called INTERSTELLAR OCEANS to promote my brand for the future. I see that becoming hot too. I'm going to ride that wave baby.
Wow I'm at 22:22 and that's what's exactly I'm doing.
I love how you respond to the pulse of the audience you are speaking too. I'm looking at marketing in a whole different way!
Humans either use utility or entertainment
Who can tell the best story that brings the most value?
Storie's come in 2 forms: true entertainment and true utility
but you have to do this for the audience and not yourself
Zero Friction for consumptions:
people consume Audio Video Image Written, post all of these
Get entitlement out of my system
Gary even though the energy was low still you looked great and more mature in your presentation like more wisdom is kicking in, so true empathy for the end user is the key for everything, in other words compassion is all it takes to experience true happiness ☺ loved the video thanks for sharing.
Weighty Video! You're doing all great videos lately.
hey Gary thank you for all the content you put out each and everyday.
Within the first 30 second you took shots at my dad 😂 I brought up self driving trucks and he just scoffs it off
Pronounced Video! Very glad I checked it out.
Talented Video! You're doing all great videos lately.
gary veeeee LOVE YOU thanks for your motivation a just started my own podcast and i understand the time 7 to 11 years before something happen !! #passion #love #create #askgaryvee
loved it gary vee
Watching...at scale.
I love this, as I do with all your content! I’m a singer songwriter, producer, and learning marketing for that, however I’ve found that it’s super fun also and a creative art in its self. I was curious if you (even fellow audience members) have any suggestions for using linked in/ text sales in music marketing. Any links to videos would be greatly appreciated!
Find out exactly what the people you are trying to sell to want, and give it to them. Find out why they want it too. Then write articles based on that!
Brianna Gervickas thanks! That makes sense, I’ve been thinking that I’ll do a free signed EP, Free link to a Skype concert or something like that, and a lifetime discount on merch from my online store if they opted in to my email list OR text if I went that route. (they would pay shipping and handling which would actually cover the production cost that goes into making cds.)
I know with Facebook marketing I can target specific audiences that will like my music, and I fee like this idea would be offering quite a bit and do what Gary speaks about consistently, while also building traffic on my merch store/website due to the sign up being there, and for those that opt in would be offered a discount on a tee shirt before checking out for the shipping and handling payment.
Thoughts?
@@jamesvoorheesmusic Not sure exactly what kind of music you're creating. But if you really wanna add value, then maybe approach people who make videos or ads and offer your music to use in their content!! This is a great way to meet a need, which also gets you out there too.
Brianna Gervickas that’s a great idea, I hadn’t thought of that! Thanks!
I cold email every day and I have over 80% open rates and a 20% response rate... So I don't think email has changed - I think it's people who need to change with the market...
One of the most tactical talks Absolutely loved this keynote
Well said friend! :)
Yo THAT’S the guy at the very end who came up for a photo and LEFT YOU HANGING FOR A HANDSHAKE lol! - I know you’re NOT TRPPIN @Garyvee because you GAVE WITHOUT EXPECTATIONS.
Love you Gary❤️ You inspired me to make decision to create my own channel. Althoung I am still new, still shy, at least I took the first step! Thank you🌹
THANK YOU GARY
"We will always choose convenience." #lightbulb moment
Informative as always. Love learning and relearning from your videos. :)
Great content as always👊🏾
I’m glad only 167k watched this... I’m eating 2020
What he is doing is basically making us think about the bigger picture and to start think about what VALUE you can give to the world. What's your value. And when man stops for a second and think about it... he realizes, wait what the fack I'm doing, what am I.
So on point Gary. Totally awake to what is happening. Props 👍
Goosebumps
All those watching this video in zimbabwe..give us a like
Attention is value
passive audio consumption on yt 24/7
Thank you for the continued free knowledge, always greatly appreciated. There’s still too many businesses that aren’t utilizing social like they should. 💪💪💪💪
100% man, Gary provided us with so many content across all the platform, it's crazy! And I just started tapping into UA-cam, which just a tip of an iceberg!
#letsgooo
Huge Video!I really like it! It helped me a lot!
Did the woman with the first question ever get her photo? Felt so bad. ❤️
33:54 - 33:57 Their power is our perception of their power. No one has any power that we don't give them. We give them all the power that they have. That also includes these politicians, preachers, and these banks.
Thanks GaryVee ♥️🔥 glad to have made it here! Love the positivity & optimism. More Empathy 2019!Go!
Powerful message! Love this!
3:08 who brought their canary to a Gary V keynote?
Its been too long since I watched one of his keynotes. Too freaking long.
I needed to hear this keynote today.
This is great information.
Loved it! This video is helping me a lot building my business
Ready to learn!!
This hit home. Your truck driver analogy. I was in a business that for 20 years I knew would eventually be taken over by technology, yet I did nothing to prepare myself for. I have recently found a "hobby" that I love to do and am currently making a little money doing. I'm trying my hardest to make it my career. But, I find myself in that category of only doing it to make money, not branding myself. I look forward to watching, listening, and reading what you have to say. I do have a question. You mentioned the 8 platforms. Can you elaborate as to what they are? Thanks so much Gary.
Get his book
Let’s do this 😎
orange shoes on the stage, perfect content
Listening while I drive. :)
Go NOLA!!!! Bring it Zion!!! Lets Go Pelicans!!!
He's a mannnn
Wow 😮 another video to watch tonight thanks Gary 🔥#askgaryvee
Beautifully in your strategy watching common things
📝💯
I'm gonna meet him ! Mr. Gary V
Pattern recognition. That's it.