Referral Marketing - The Power of a Referral Mindset

A crucial element in any successful referral program is the Referral Mindset. Learn how to harness the power of a strong referral mindset from Bill Cates, America's Referral Coach.
To hire Bill to speak at your next event, visit: www.referralcoach.com/speaking/ or call us at [phone].
Want more content like this? Check out our blog at www.referralcoach.com/blog/.
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[@teachher2fish491]

Bwaaahaahaa!!!! OMG my stommmmmach! I LOVE it!!

[@vincegolder]

Really Excellent and a great speaker

[@stacygulick]

Absolutley fantastic! I love the way you weren't focusing on SALES, but on being real people in everyday situations.
I'm new to this myself, and I'm going to watch all your videos.
I would appreciate feedback on mine as well, as I have a lot of growing to do still.
Thanks,
Stacy

[@michaelknight4920]

I have to take issue with something here....I agree 100% that if you don't ask / let people know that you would like referrals, you will not get them BUT....almost every video I have ever seen on referrals (including this one) always IGNORE the most common challenge....how to deal with the clients who tell you they are happy as your client and who understand that you work on referral but they still don't give you any....hmmm? The reason is RISK...customers simply don't care about helping you grow your business and they don't want any chance of egg on their face if you mess up. The easiest way to guarantee this doesn't happen? Don't refer.

[@BillCatesReferralCoach]

Michael - Thanks for taking the time to write. It's true that many people perceive giving referrals as a risk. Many professionals sabotage their own chances at getting referrals, because they don't give referrals. How are they going to expect their clients to provide referrals, if they won't take that risk themselves. No ALL clients or customers don't care about growing our business. Some clients are happy to give back. Our study showed that 61% of clients give referrals to help a friend or colleague. 37% give to help their advisor/consultant. So twice as many give to help others, over a third are happy to help us. Now... when we put these two dynamics together, it's a very powerful combination. We make our asking mostly about bringing value to others. Once we have established a "business friendship" (usually over a period of time), they are happy to help us as well. The key ingredient to turning clients into advocates is the "business friendship."

[@OneReferralAway]

It's because they have never been taught how to give the referral. If you teach then step by step how to do it they will