Help! I have to make a video. (Part 1 of 3) The Creative Brief

Help! I have to make a video. What should I do first: cinecraft.com/h...
The WAY to Improve your Corporate Video - Develop a Creative Brief: cinecraft.com/i...
The creative brief is a document that summarizes the project’s business need and explains how the video will address that need. The brief should contain the answers to these questions:
What is the business problem we are trying to solve?
Who is our target audience?
What solution are we presenting?
Why should the target audience care?
What is the key message?
What is the call to action?
How will we know that people have answered the call to action?
What type of video will we use to convey our message?
Where and how will we distribute the video?
What is our preliminary budget?
What tasks need to be completed? Who will do it? When should it be done?
If your creative brief answers these questions, you will be ready to identify the roles that people will play in the production process.