Reebok CEO Todd Krinsky on Jay-Z, 50 Cent, and Shaq | The Complex Sneakers Podcast
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- Опубліковано 5 чер 2024
- The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week they are joined by Reebok CEO Todd Krinsky, who started out in the sneaker brand’s mailroom and worked his way up to the top of the company. Krinsky relives Reebok’s sneaker wars in the ‘90s, the mega endorsement deals with Jay-Z and 50 Cent, its bid at signing LeBron James, and more. Also, the cohosts touch on Odell Beckham Jr.’s lawsuit against Nike and their favorite holiday-themed sneakers.
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EPISODE CHAPTERS / TIMESTAMPS:
00:00 - 11:44: Intros, JLP Retiring His Beater Shoes, OBJ’s Nike Lawsuit
11:45 - 20:16: Nike's .Swoosh Metaverse Platform, Ebay Weekly Sneaker Giveaway, The Best Holiday-Themed Shoe
20:17 - 28:07: Todd Krinsky Joins, Todd’s Reebok Journey, What’s on Feet?
28:08 - 44:57: Shaq’s Rebook Ownership, Reebok’s Golden Era, Reebok's LeBron + Kobe Offer
44:58 - 56:37: Reebok Signing 50 Cent + Jay Z, Reebok's Promotions + Marketing with Artists
56:38 - 1:05:20: Reebok’s Foot Locker Partnership, Kanye West's Meeting with Reebok, Reebok's Unsuccessful Strategies
1:05:21 - 1:14:04: When Adidas Acquired Reebok, Swizz Beatz Reebok Relationship, ABG Acquiring Reebok
1:14:05 - 1:24:29:The Reebok Classic Boom, Cash Money Popularizing Reebok, Brendan Dunne's Reebok Deal, Outro
SOLE COLLECTOR APP SKU'S:
Off-White x Nike Air Force 1 Low "ComplexCon": ao4297 100
Odell Beckham Jr. x Nike Air Max 720 "LSU Tigers": ck2531 001
Nike Air Max 180 "Easter": 314187 131
Off-White x Air Jordan 1 "UNC" (eBay giveaway): aq0818 148
Concepts x Reebok Instapump Fury "CC": BD3375
Reebok S. Carter: 10 95316
Reebok G-Unit GXT: 2 140337
Reebok Round the Way: 4-166773
Reebok "Ice Cream Low: 10 116947
Reebok Club C: bs8242
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop. - Розваги
What's the best holiday-themed sneaker?
Knowing the Brendan Reebok deal, the only holiday I acknowledge from now on is Boktober
Grinch Kobe 6s
Easter 180’s
There's this red green and black GR mids that's out right now that I think are dope AF
Matthew Welty custom Stan Smith adidas 🏆💰🔥
I feel like the Stan Smith Episode and this one with Todd Krinsky are a tipping point. It is a sign of big things to come, it seems like a big chess move to which Nike must respond. It is like well, Adidas sent an icon of their brand, Reebok sent their CEO, what will Nike do? Tune in to find out. Honestly this podcast is building tremendous momentum and all three of the Co-Hosts are at the top of their game if you like sneakers this is a can't miss episode!
P.S Welty knows what he is doing in terms of how sneakers play a part in informing and creating culture!! He is just giving out information he should charge for!
fr the stan episode caught me off guard but with this one too it feels like stock going wayy up
Nike not sending anybody😂
One of the best episodes yet. That being said, Brendan gets Worst Take (I know, different show) for not having an elevator pitch down for his own sneaker! Gotta make that happen Reebok! 😂😂😂
he choked out
@@rudigrudi4898how?
Todd is a class man, I've got lots of time and respect for him
As a guy who has dreamed of having a shoe since middle school, I know just how much it would mean to Brendan to have a shoe by his favorite company. So I hope Reebok puts out a shoe for Brendan. "The Stache" by Reebok.
a fuzzy brown pair of club Cs!
They should collab with Complex and put Brendan’s name and creativity on it
Wow, what an incredible episode. Todd's openness and candor with the squad was top notch, especially when it came to handling their rapid-fire and deeply researched questions. It was like a masterclass in PR that felt honest. At this point it's clear why Todd was absolutely the right choice to name as CEO. I've never been much into reebok, but this interview I've gotta say has won me over. I can't wait to see what's next for the brand ... especially that Dunne capsule collection.
Wow what an amazing episode, love hearing the behind the scenes of the sneaker game, and that Lebron story is crazy
This man came from the golden era of everything pretty much the 90s… Reebok is in better hands now
Todd has to be the coolest and classiest CEO. Awesome guest. Hard to top. 👏
First Stan smith, now the new reebok CEO this is some 🔥🔥🔥 comtent
I know very little about Reebok, only ever owned one pair and that was when I was a child in the 90’s.
That being said, this was easily my favorite episode to date. All 4 of you had great chemistry and the interview didn’t feel like a “Okay, let’s move onto this next” type deal. Great conversational flow between you all, genuinely felt like the convo could have gone another 2-3hours without forcing it.
Great stuff!
I'm all-in for AI and Shaq when it comes to Reeboks, what else is Reebok doing? Who are they collabing with? Who's wearing the Reebok in sports and entertainment? Nike guy bur I got a few of the legendary ones, Shaqs, AI Answers and Questions, the Jay-Z. What's the now?
Before watching I wish a G Unit retro can be release
This was a super dope episode, Todd has seen decades of sneaker moments
I feel like the Stan Smith Episode and this one with Todd Krinsky are a tipping point.
It is a sign of big things to come, it seems like a big chess move to which Nike must respond. It is like well, Adidas sent an icon of their brand, Reebok sent their CE0, what will Nike do? Tune in to find out. Honestly this podcast is building tremendous momentum and all three of the Co-Hosts are at the top of their game if you like sneakers this is a can't miss episode!
P.S Welty knows what he is doing in terms of how sneakers play a part in informing and creating culture!! He is just giving out information he should charge for!
Love Reebok, and I even took part in a dedicated costumer Zoom interview with a couple other Reebok die-hards with the company. I told them to dump all the extra content they were spending time and energy on to give to Top Tier Rewards costumers and to just focus on the shoes. I told them to just focus on the materials they were using and to make sure they were providing a solid shoe in general, and the others being interviewed with me agreed. I think they might have listened too because they got rid of all that athlete interview content they were creating that anyone can find everywhere else on UA-cam from so many other sources, and now they are dishing out crazy amounts of there Old-School pairs under collabs with some having pretty unique materials on them. So happy Reebok is not under Adida's neglectful ownership anymore. Kids and some Jordan fanatics love talking smack about Reebok, yet they're usually the ones that can't stop gawking at my Tribal Pumps, Aztec OG's, Shaq Attaqs or Ventilator 2's when I'm stomping around the mall.
I have a lot more respect for Reebok than before. I definitely will be getting a nice pair of club c's soon. What a down to earth brand.
Man, major props on a great episode. Solid content
Absolutely loved it. Great job guys.
Really good interview, but don't ask the guest about a bad moment of their career, with a smug smile on your face. Todd seems like a very cool CEO. Every open and didn't do much dodging of questions.
This was a dope conversation, lot of gems and jewels!!
Brendan Dunne wore Reebok for a million years, simping for that brand. - and it paid off - with a shoe. Dreams do come true.
Great episode! Need more of this kind of brand/industry insight.
I picked up 2 pairs of AI’s recently and love the quality. Retro is where it’s at right now for the 30-40 year old range 🎉
You guys did it again. Another great guest. I enjoyed that you guys kept it real. And Todd didnt really hold back. You dont see that, if ever, from major brand CEOs.
These well worth convo n much needed interview. Salute great job. A lot of questions answer.
Loved the enthusiasm, appreciated the candid responses, dude is a legend!
One of the best episodes 🙌🏽
Wow , awesome podcast and it’s great to meet you Mr. Krinski also I had a pair of Emmitt Smith Reebok pumps I really loved those shoes because I had both ankles in cast growing up from playing football I always twisted my ankles either by stepping in a hole during practice or being involved in a tackle because my ligaments in my ankles kept stretching every time I twisted my ankles I had a total of 18 cast from the 4th grade through the 12th. When Reebok introduced the Emmitt Smith pumps I had to try them and they made my ankles feel so good I wore those Reebok pumps for 8 years before they finally started coming apart. I wish I still had a pair of Reebok pumps. Thanks for the awesome podcast, enjoy and have a great week. !!! Danny
If Dunne gets a Reebok shoe, I’m Copping.
Great episode, awesome guest and stories. Would have loved to hear more about the collaboration with Pyer Moss. It’s maybe their biggest current collaboration not sure how that was missed.
awesome episode!!
Always fun to watch. I love Brendan with the moustache and his vibe is always 💯 , can't wait to see what he cooks up with Reebok
Amazing episode!
One of the best episodes
working retail at nike rn and hearing their humble beginnings of working two jobs, both passion related is hitting home rn. aspire to be a designer or apart of the design process at a company or my own one day.
Reebok is an iconic brand in rap music
a great video, I like to listen to the behind-the-scenes of the sneaker game, and this story is informative
Awesome episode!!
The best episode so far 🔥
I have the S. Carter Basketball Mid. Still wearable. Great shoe.
Wow what amazing episode
Todd has to be the coolest and classiest CEO. Awesome guest. Hard to top.
Best episode Ever! Reebok
Incredible., I've always loved Reebok, they have the designs & aesthetics they just need R&D to put together a midsole that can stand up to Cushlon / Boost / Bounce / Aflash Edge / Boom.(easier said than done) They've been making up for it by simply offering higher quality materials. The Leather on my Answer 4s & 5s is some of the best in my collection even using leather on the lining in alot of they're shoes which is extremely comfortable.
Reebok is definitely back in sports. They signed with Australian Basketball league and one brazilian soccer club as their official apparel and shoe provider. I wish the brand best of luck.
Great interview guys
Great interview guys learn so much from this guy. He's very smart and business mindset
Great show..super interesting content.
The Soldier Ree's ! Cash money ! Glad y'all talked about it .
Heavy Gratitude.
Ps That G Unit sneaker reminded me of The Rod Laver.
Great episode
Great episode !!!!
Boutta go cop some reeboks rn
Sick episode !!!
Loved this whole pod bro.. I can't wait to see what Todd has in store for reebok .. Im over nike bro, no bs.
Love the Reeboks a staple of Southern Culture only request I have is to bring the comfortibility back in the reebok sneakers like the Dmx and Hexalite and the quality of the material can be better it's not the same as previous models.
Sounds like that's a lot to bring back 🤣. Just call reebok dead.
@@Resist_Oppression Nah but the Iversons,Shaqs and Kemps are keeping Reebok alive bro but they have alot of iconic sneakers in their vault that they can have success with and it's not only reebok that need to bring the comfortibilty back all the brands need to make their retros comfortable bring all the tech back especially if we're going to be paying $160-$200+
@@Iamdasouth Exactly, 🐐 comment, focus on comfort in ALL retro kicks!
@@Resist_Oppression You're obviously not a sneaker head.
45:10, 50 Cent
I got a pair of G-Unit's in the original colorway that are in perfect condition. Still rock them on special occasions.
Wow!
......G Unit.
Awesome show, such a cool CEO with a rich knowledge and familiarity in sneaker culture, and also great to see Brendan’s “Pharrell-esque” opportunity with the brand hahaha
Here in the DMV Reebok Bringbacks from the 80's are top shelf. OG status
Agreed with the comment section. Great ep.
I just came 2 listen about the 50 cent G-unit shoe what a time to be alive man straight classic right there
I had some NFL Reebok jerseys classic 🏆💰🔥
The black ⚫️ and tan pair were fire Welty
So good!
"We couldn't get the deal done (Dunne) 😥🙅🏿♂️ , but we already had the design"
Lol we live in interesting times where everything happens in real time. Very informative, it was the culture that saved and made Reebok relevant again.
Nice one 👍🏿
Just an amazing episode. Dunne-Reebok coming soon...
This man seems really cool and down to earth!
Ya Easter & Halloween colorways are dope those Easter 180s are incredible.
G Unit sneakers was legendary
Great content
You doing great work
Got to see this in full just right now,did I hear/see Brendan Dunne got his shoe deal? Happy for him.... My shoe size in 9 hahaha 😁
Jay Z & 50 Cent did “I get money” Forbes remix with Diddy actually
Yoooo!!! Congrats Brendan Dunne!!!!
Woah it is very nice interview
The Agassi Air Tech Challange III x Christmas are a definite holiday shoe imo
Looks like Reebok is in good hands for now if this man is calling the shots. Hopefully we get to see that Brendan Dunne shoe come to fruition
The Shawn kemp’s was fire
The BlackTops and the Preseasons was always the hottest Reebok shoes imo.
Dude seems like a coolest boss ever, and of course Welty is Wearing a Jordan Shoe for a Reebok CEO Interview 😂
Good man, I like it
Amazing video
STAMPD LA hoodie is fire @joe!
Thanks
Try are tripping on Mummy Dunks. They go toooooo crazy 😮
Interesting video!
This episode 🔥 af i had the gunits in 4th grade Reebok had a little wave for a minute the pumps,shaq,kamakizes, ai,jay z, gunit even rookie john wall was with them for a minute
For some reason, after watching this I immediately went and listened to the whole of the Enter the Wu Tang album. I guess it’s those early 90s vibes.
very nice video!!!
OG! 🔥
Slept on! Those are the two words I use all the time when explaining why I love Reebok. They are slept on! Being from the Southeast Classics have been a staple in my rotation for 20+ years, yes I'm old! They are also one of the OGs in CrossFit and helps to establish the footwear market in competitive fitness. They have had so many fire Collab's that fly under the radar which for me is great because I don't have to worry about some BS App that I won't ever hit on. It's nice to see a down to earth CEO like Todd Krinsky come on to the podcast and talk about his journey with the Reebok and the stories behind the brand. I'm glad that Reebok is out of the shadow of Adidas and is planning to go back into the archive to bring back some of the classic. Reeboks have always been a great shoe, at an affordable price point, that look great and last (good for a wide footer like myself)! I looking forward to that first B. Dunn Classic!
Iam a huge G unit fan, i love this sneakers
Coach Popovich too wavy
Bok Bois we back dunne about to get a sneaker 🔥🔥🔥
I have seen this before 🔥
We need retros to bring back OG tech or at least protro them with comfortable foams.
REEBOK PUMPS ALWAYS MY BEST SNEAKERS💪🏻
Good VIDEO
awesome ❤