Changing Careers | Public Relations to Social Media Manager in NYC

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  • Опубліковано 22 тра 2024
  • Get a free 14-day trial at www.squarespace.com/kchoi and 10% off your first purchase with code 'KCHOI' ✨ Click 'SHOW MORE' for more info ⬇️
    🎶 music:
    ↳ lakey inspired: / lakeyinspired
    ✨ follow sam:
    ↳ youtube: bit.ly/2Xd5vPr
    ↳ instagram: / samsarebetter
    ▶️ timestamps:
    ↳ 1:54 sam's career path (ucla, public relations, social media)
    ↳ 3:08 why sam went into PR
    ↳ 4:33 is PR as glamorous as it seems?
    ↳ 4:40 a typical day at a PR agency
    ↳ 5:28 skills gained through PR
    ↳ 6:28 differences between PR and social media
    ↳ 7:12 getting a start in social media at an ad agency
    ↳ 7:52 typical responsibilities in social media
    ↳ 8:22 new skills gained when working in social media
    ↳ 9:25 typical day as a social media manager
    ↳ 10:44 best thing about working in PR
    ↳ 11:00 worst thing about working in PR
    ↳ 11:35 best thing about working in social media
    ↳ 12:09 downside of working in social media
    ↳ 12:36 advice for anyone pursuing a career in PR/social media
    ↳ 13:44 final thoughts about our different career journeys
    ✨ follow me:
    ↳ instagram: / kristinachoi
    ↳ twitter: / kristina_choi
    🎥 production:
    ↳ canon eos m6 + 15-45mm lens: amzn.to/2ou7OMA *
    ↳ final cut pro x: www.apple.com/uk/final-cut-pro/
    ↳ zoom mic: amzn.to/2I2jwJk *
    ↳ rode lavalier mic: amzn.to/2Wso3hc *
    ↳ mini tripod: amzn.to/2r2l4uH *
    ↳ wacom drawing tablet: amzn.to/32tuBeE *
    *this is an affiliate link.
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КОМЕНТАРІ • 72

  • @SamanthaCoria
    @SamanthaCoria 4 роки тому +40

    Thank you so much for having me on! Watching it made me so happy (again!). 😁 Hopefully your subscribers got some new insight/value! ❤️

    • @bykchoi
      @bykchoi  4 роки тому

      loved having you on

    • @brynabryna3814
      @brynabryna3814 3 роки тому +1

      This was so so helpful, especially for someone who's involved in both PR & Social Media / Marketing! Thank you! Love the top btw, super cute. xx

    • @mitavarma
      @mitavarma 3 роки тому

      Hi! so I am looking at what degree I want to do and I know I want to work with social media or
      PR! what degree did u have? 💖 what college?

  • @WhatIsThisAllAbout
    @WhatIsThisAllAbout 4 роки тому +16

    “Hi I’m kchoi. Welcome back to my channel” never get bored hearing that.

  • @jjamerican93
    @jjamerican93 3 роки тому +6

    So I worked in digital communications/social media and now work at a PR firm. I really like it! Thanks for this video.

  • @therealsierra98
    @therealsierra98 4 роки тому +20

    this was a sweet convo, social medias changing analytics are what have me most spooked about social media mgmt

    • @bykchoi
      @bykchoi  4 роки тому +1

      glad you enjoyed the video, thanks for watching :)

  • @tiffanynguyen605
    @tiffanynguyen605 4 роки тому +3

    +1 that internships can either make or break your perception of the industry, company, or career space!

  • @richieperry6129
    @richieperry6129 2 роки тому +2

    I graduate next year and PR has had my heart since I saw that video earlier this year that u made. Since then I have completed a PR internship and even started doing my own PR for a book I published. Thank you for your work. You have an impact!

  • @proceeding3405
    @proceeding3405 2 роки тому

    thanks for this! loved it!

  • @Ricccardo80
    @Ricccardo80 4 роки тому +1

    Thanks for your video. Both yours and your guest's story are very inspiring for people who are considering a career switch. Thanks for your hard work and the great content you are always posting. Take care, keep safe and well. Greetings from Italy.

  • @CatarinaMangel
    @CatarinaMangel 3 роки тому

    I loved the video, I changed so many majors too, I'm interested in social media PR as well and thanks to this video I'm less and less interested in regular PR. Thank you so much for the video 😁❤️❤️

  • @tenzin1383
    @tenzin1383 4 роки тому +3

    Thank you Kristina for inviting your friend Sam for this video. This is one of my favorite videos because I work in a small non-profit and have been working on the communication/social media section for a little bit. The video was informative, fun, and genuine as all your other career videos are.

    • @bykchoi
      @bykchoi  4 роки тому +1

      thank you!! 😭

  • @kristinagrace9941
    @kristinagrace9941 3 роки тому +3

    Thank you for this video! I'm thinking of majoring in English and then pursuing a career in either PR or Social Media and this was super helpful! I've also watched your vlog about working in PR. Both of your stories inspire me so much! Much love to the both of you ❤️

  • @dainkang6370
    @dainkang6370 4 роки тому +4

    another amazing video!

  • @matildev152
    @matildev152 4 роки тому

    This was super insightful!! Thank you 🙏🏼

    • @bykchoi
      @bykchoi  4 роки тому

      glad you enjoyed!

  • @MuhammadAhsan-hq2bc
    @MuhammadAhsan-hq2bc 4 роки тому

    Love this channel .

  • @minaharker7256
    @minaharker7256 Рік тому

    i was a social media manager in the past too! i lived in nyc as only an intern and it was fun. your videos inspire me a lot!

  • @geovirgo1171
    @geovirgo1171 4 роки тому

    This video is really inspiring! Thank you for always giving us this quality content. 😊

    • @bykchoi
      @bykchoi  4 роки тому

      Thanks for the support!! :)

  • @robertsnipes6214
    @robertsnipes6214 4 роки тому +1

    Just dropped in to like the video❣️

    • @bykchoi
      @bykchoi  4 роки тому

      hahah thank you!!

  • @1600Awesome
    @1600Awesome 4 роки тому

    Also yassssss square space

  • @asritharox2319
    @asritharox2319 4 роки тому +8

    Your channel has been super helpful for me as a soon to be college graduate. I love your career switch videoss 😊

    • @bykchoi
      @bykchoi  4 роки тому +1

      glad you find it helpful!!

  • @yee2minty
    @yee2minty 4 роки тому +3

    Aww the ending made me cry happy tears~~~

  • @sophialo7457
    @sophialo7457 4 роки тому +2

    Thank you for these videos! I 100% agree with Sam that internships are the best way to find out what's right for you. Love your content

    • @bykchoi
      @bykchoi  4 роки тому

      thanks so much for watching!

  • @charity8616
    @charity8616 3 роки тому

    thank you both for the insights ♡

    • @bykchoi
      @bykchoi  3 роки тому

      Thanks for watching! :)

  • @christopherdulaney6910
    @christopherdulaney6910 4 роки тому

    such a fun channel for us that are habitually and consciously career obsessed! thx kchoi :)

    • @bykchoi
      @bykchoi  4 роки тому

      thanks for the support! :)

  • @jacqueliney7385
    @jacqueliney7385 4 роки тому +1

    This is an amazing and informative video! As someone considering between both career paths this has been more helpful than any subjects I have studied in my pr and advertising degree HAHA!!

    • @bykchoi
      @bykchoi  4 роки тому

      Hahaha aww I’m so glad it was helpful!

  • @Priss6284
    @Priss6284 4 роки тому +1

    i watch all of your videos and don't comment often, but i LOVE your channel. it gives such an informational and personalized overview of all different kinds of business careers! really appreciate you sharing with us!

    • @bykchoi
      @bykchoi  4 роки тому +1

      thank you so much for watching and for your sweet comment!!

  • @1600Awesome
    @1600Awesome 4 роки тому +8

    I love this series, it's so insightful to hear these experiences as I try to navigate finishing up college and transitioning into a career. Samanthas a queen and this was great~~

  • @abuurraa5463
    @abuurraa5463 3 роки тому

    I'm student of public relation at Addis Ababa University, Ethiopia. your video is so interesting!

  • @ClaraaZhang
    @ClaraaZhang 4 роки тому +3

    thank you for sharing this! I have been interning in social media industry but so afraid of making it a full time job, thank youuuuu!

    • @bykchoi
      @bykchoi  4 роки тому +1

      aw good luck!

  • @jimmyreads
    @jimmyreads 3 роки тому +2

    This is exactly what I needed to hear. Like your friend, I got into PR by chance and was burnt out after gaining some experince at an agency. Quit the job and went abroad to study MBA to look for more options beyond PR. Now got the degree with acquired skills and knowledge to make a career switch. Knowing that I might have to start from the bottom again and I am getting near to 30, I am still afraid to take the new step and embrace the challenges along with it.

    • @bykchoi
      @bykchoi  3 роки тому +1

      Hope this video encourages you on your journey! :)

  • @shareenhayudini4320
    @shareenhayudini4320 3 роки тому +1

    She is so humble and sweet. I also work in social media as an analyst.

  • @adecentlook2895
    @adecentlook2895 4 роки тому +3

    Hey choi u should do a podcast one day💫 i think u'll be great on that :) this video is so helpful and so informative sucks i cant hit the like more lol

    • @bykchoi
      @bykchoi  4 роки тому

      i'd love to do a podcast someday!!

  • @rachelhong5160
    @rachelhong5160 4 роки тому

    Sam!!!😍

  • @lateastronaut8579
    @lateastronaut8579 3 роки тому

    Hey! Thanks for this. Do public relations require a lot of creative writing? Or is it more about organizing events?

    • @bykchoi
      @bykchoi  3 роки тому +2

      Depending on your role/whether you are in-house or at an agency/what type of agency you are at, your responsibilities might be very different! But it could include writing press releases (which is not really "creative writing") or pitch emails to media (which might require some creativity), or even blog posts (I used to write blog posts when I worked at a small fashiong PR agency). But generally it doesn't involve creative writing specifically -- more general writing/communication with media/journalists. Events-wise, it again depends on your role. When I worked at a large PR agency, some people focused on the logistics of events, while others focused on reaching out to journalists. I also have an old video all about Public Relations. Hope that helps!

  • @dead0show
    @dead0show 4 роки тому

    It's quite funny and interesting how it seems that in the US what you study and what you end up doing as a job can be completly unrelated.
    In Nothern Africa where I'm from, you either get a job related to your undergrad studies or no job at all.

    • @bykchoi
      @bykchoi  4 роки тому

      It’s very true and super interesting when you compare with other parts of the world!

  • @taliaarielle9670
    @taliaarielle9670 3 роки тому +1

    hello! so i want to become a social media manager and i am curious as to what i should major in in college

    • @bykchoi
      @bykchoi  3 роки тому

      I honestly feel like it doesn’t matter but you should try to get internships during college because that’s usually more important!

  • @gitanjalisirwal5684
    @gitanjalisirwal5684 3 роки тому +1

    Hi Kchoi,
    I currently work in a PR agency in India. I am planning to move abroad to study further. just wanted to know i am looking for a career change but like leverage my PR degree on to something more . What options do I have more if I if i want to look beyond PR also what subjects do i choose for that and will that job be demanding on other countries too. Hope u reply this one. really confused.

  • @japansofar
    @japansofar 4 роки тому +3

    There is a guy with 2M subscribers for eating burgers, but only 96K subs for KCHOI. I don’t know what’s wrong with the world sometimes...

  • @jenna8692
    @jenna8692 4 роки тому

    You don’t need a degree to run social media.....

    • @bykchoi
      @bykchoi  4 роки тому +4

      you don't need a degree to do a lot of things, but that's all part of the journey to discovering what you want to do in life :)