The Amazing Max Factor: Makeup Masterclass In 1935

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  • Опубліковано 6 січ 2024
  • The genius of Max Factor captured on film giving a rare makeup tutorial in his studio in 1935. Restored to Life using AI colorization. Actress stand-in Pluma Noisom being made up to look like Claudette Colbert.
    0:08 Max Factor applies foundation cream. His trademark foundation was sold under the brand name Pan-cake makeup.
    0:22 Max Factor draws in pencil thin eyebrows.( a popular Hollywood look in the 1930s)
    0:45 Contouring makeup is then applied using light and dark shades to get Miss Colbert's trademark dimples.
    1: 10 Eyelashes are fixed and painted with mascara.
    1:18 Red glossy lipstick is then applied to Plumas lips.
    1:23 Finally the makeup is set using face powder.
    1:27 Max Factor's impressive array of makeup is seen laid out on a dressing table.
    1:51 Finally we see Pluma with her final makeup look, resplendent is a black satin evening dress. Ready to step on set as a double for Claudette Colbert.
    Story of Max factor and his makeup.
    On a snowy winter night in 1904, deep in the Bohemian forest of Czechoslovakia, a young Max Factor, with his wife and children fled from soldiers sent after him by Czar Nicholas.
    Fast forward to 1914 and Max was makeup artist to silent film pioneer Charlie Chaplin. Max coined the term 'make-up.'
    By 1916, Max Factor House of Make-up ( he always insisted on the hyphen) was a booming Hollywood business.
    His famous 'cream makeup' tubes became the staple of Hollywood actors. Gloria Swanson, Pola Negri, Jean Harlow, were all his clients.
    As film evolved into Technicolor, Max invented a brand new makeup now applied with a damp sponge, called Pan-Cake.
    Actresses began stealing it off the shelves for personal use. His son Frank, developed it into a line of consumer products.
    Pancake makeup, along with their line of Tru Color lipsticks would global best sellers.
    Before the 1920's, apart from a touch of rouge and powder, women rarely enjoyed wearing lip or eye makeup during the day. Hollywood and Max Factor helped change that.
    Max did not live to see this success however. He died in 1938 at the relatively young age of 61. But the Max Factor & Company did not die with him. His son Frank made the brand a global name.
    Footage - Glamourdaze.com Personal Collection.
    Deep AI Colorization © Glamourdaze 2022
    Another big thanks to coder Bo Chang, who has helped me navigate the amazing deep machine learning machine.
    Read his teams paper on deep exemplar based video colorization here:
    arxiv.org/abs/1906.09909
  • Навчання та стиль

КОМЕНТАРІ • 108

  • @tolduso828
    @tolduso828 7 місяців тому +129

    I did not realise they contoured back then! Amazing x

    • @Scampergirl
      @Scampergirl 7 місяців тому +20

      and highlighted!

    • @TheAzerath
      @TheAzerath 7 місяців тому +53

      The average person wouldn’t have been contouring as a part of their day-to-day makeup. This was for film, which, at the time, was approached very similarly to how hair and makeup was done for the stage. And there’s a long history of shaping techniques used for character makeup on the stage dating back to commedia dell’arte in 16th century Europe.

    • @tolduso828
      @tolduso828 7 місяців тому +9

      @@TheAzerath great info thank you

    • @ChillingOut247
      @ChillingOut247 6 місяців тому +14

      A lot of these techniques looked better on camera than they do in person, and that's true to this day! Its why when you see someone in person with an excess amount of contour/concealer/foundation/highlighter, it looks extremely odd. @@TheAzerath

    • @ChillingOut247
      @ChillingOut247 6 місяців тому +1

      But on social media, they look pretty.

  • @GentleRain21
    @GentleRain21 6 місяців тому +75

    There used to be something called Max Factor Pan Cake makeup. I think it came out in the 40s. It looked like pressed powder, but you used a damp sponge to apply it, and it was wonderful. Even when sheer, it covered well, but looked natural and you could build the coverage. I wish it was still around.

    • @librepenseuse7376
      @librepenseuse7376 6 місяців тому +8

      Je crois qu’il se fait toujours mais c’est un stick

    • @GentleRain21
      @GentleRain21 6 місяців тому

      @@librepenseuse7376 They still make Pan Stick makeup. It's creamy and a bit heavy, nothing like the Pan Cake makeup. I've never seen anything like Pan Cake.

    • @ThatGirlHoney
      @ThatGirlHoney 6 місяців тому +13

      I still use it and purchase from Max Factor in Ireland via Amazon

    • @littleblackbabycat
      @littleblackbabycat 5 місяців тому

      No. Totally different product.​@@librepenseuse7376

    • @littleblackbabycat
      @littleblackbabycat 5 місяців тому +3

      Omg yes. My mum used that.

  • @liisabjork76
    @liisabjork76 7 місяців тому +19

    Max factor the Pioneer of makeup. 💕

  • @2-_-B-_-continued
    @2-_-B-_-continued 7 місяців тому +36

    What a priceless gem, thank you!

  • @Cat-no8ts
    @Cat-no8ts 7 місяців тому +50

    The amazing Max Factor! He is credited with having done Lucille Ball's makeup during her "I Love Lucy" days!❤

    • @missvida6251
      @missvida6251 6 місяців тому +1

      That explains why she was so gorgeous. Lucille was just one beautiful woman

  • @uniquelyme3581
    @uniquelyme3581 6 місяців тому +20

    Truly a work of art. Notice how he makes her foundation look like skin and not mask like.

    • @anh7807
      @anh7807 5 місяців тому +3

      Yes, that's the beauty. I hate how the youtuber style today is to actually look like cake face instead of skin.

  • @mstyles2667
    @mstyles2667 7 місяців тому +17

    Lovely, so lovely. I have been wearing Max Factor 2000 Calorie Mascara for almost 30 years and without fail at least once a week someone comments on my lashes. Thank you for sharing this.

  • @angelamary9493
    @angelamary9493 7 місяців тому +9

    I still use Max Factor products today Severn decades ..❤ UK

  • @emiliaardenne
    @emiliaardenne 7 місяців тому +14

    I have that makeup brush on the vanity, the toothbrush shaped one. Actually, the design is so chic, it’s shiny black lacquer with streamline red accents on the edge. If anyone is wondering, it was used to gently remove excess powder.

  • @tracyriordan7011
    @tracyriordan7011 7 місяців тому +13

    Beautiful and fascinating makeover! So cool! ( :

  • @barbel6166
    @barbel6166 7 місяців тому +6

    Wie schön 😍Der Mann liebt seine Arbeit. Er schattiert sogar ein, und wie er Make up aufträgt, er wäre ein Infuenzer geworden, ein sehr guter. Hat die Dame noch einen Brillant auf dem Zahn? Ihrer Zeit weit voraus. Danke für das schöne Video 🎀🎀🎀🎉

  • @MLaker221
    @MLaker221 7 місяців тому +51

    Amazing upscale!! Whatever you did.. that's how it should be done. I dont like the ones that look like water color and googley eyed. I know the source material matters. Fantastic job!!

  • @houseofgreyeliza1117
    @houseofgreyeliza1117 6 місяців тому +3

    🎉 oh my goodness, I have been watching these for years and they never disappoint. You are so talented. Thank you for sharing. My mouth is always wide open at the similarities of 100 years ago and now it’s always so fascinating

  • @Laurent-VLR
    @Laurent-VLR 7 місяців тому +5

    Au top, j'adore!❤❤❤👍👍👍

  • @user-gu1hj1uf6z
    @user-gu1hj1uf6z 7 місяців тому +9

    Interessante, são partes da história ... obrigado por compartilhar.

  • @ellecee453
    @ellecee453 7 місяців тому +3

    I loved Claudette Colbert! This was fascinating!

  • @marcintime
    @marcintime 7 місяців тому +4

    Super! great restoration.

  • @annelabrie8837
    @annelabrie8837 7 місяців тому +4

    Priceless gem. Thank you!!

  • @saraalves6873
    @saraalves6873 7 місяців тому +8

    Amazing ! Well done 🤩

  • @lesleyscott938
    @lesleyscott938 5 місяців тому +2

    A master at makeup application and way ahead of his time ❤

  • @CARBONATED_SO-DA
    @CARBONATED_SO-DA 7 місяців тому +6

    I wonder what's the song in the background, I like it...

  • @L.Spencer
    @L.Spencer 7 місяців тому +9

    I didn't read your description fully, but I was thinking she looked like Claudette Colbert. Now I just read that was who she was supposed to look like. I was also reading about the beauty micrometer on wikipedia. A device used to measure facial flaws so they could compensate with makeup.

    • @emiliaardenne
      @emiliaardenne 7 місяців тому +3

      You can see the beauty micrometer in person at The Hollywood Museum in the Max Factor building. It’s where he used to do all the makeup before the stars went to set. Is it weird my first thought when I saw it is that I want to try it? 😂

    • @L.Spencer
      @L.Spencer 7 місяців тому +2

      My face would probably break it! No, but seriously, it's a really interesting. I should get up to LA a see it, thanks!@@emiliaardenne

  • @chezamoonangelaiemma497
    @chezamoonangelaiemma497 6 місяців тому +2

    What a difference in color ti see the details ❤thank you

  • @That-Google-Guy
    @That-Google-Guy 7 місяців тому +23

    Amazing work as always!!! I almost skipped this because I didn’t realize it was a restoration and colorization. I know it’s not always easy but try to mention it in the name.
    And also mention in the description the hard work you did in the close captioning!!! It’s always great to see that info

  • @snittykitty1
    @snittykitty1 7 місяців тому +2

    This was great, really fun to see how it was all done!

  • @Kote_Vohue
    @Kote_Vohue 7 місяців тому +3

    1935 год ! Потрясающе ! 🤗 И, кстати да, у меня был тональный крем Макс Фактор ! 😊

  • @catherine59226
    @catherine59226 7 місяців тому +3

    Beautiful!

  • @beguileme8201
    @beguileme8201 7 місяців тому +2

    His station looked more like an artist's setup. 👏

  • @LuizCarlos-lx6oc
    @LuizCarlos-lx6oc 7 місяців тому +1

    Fantastic!!!

  • @susanegley4149
    @susanegley4149 5 місяців тому

    I adore these videos so much. ❤

  • @robinalnborg131
    @robinalnborg131 5 місяців тому

    Beautiful!!!!

  • @farmgal77
    @farmgal77 6 місяців тому +1

    This was so relaxing to watch☺️ can i ask the name of the song? Love it🥰

  • @over50andfantabulous59
    @over50andfantabulous59 7 місяців тому +3

    Well done.

  • @mihaela5227
    @mihaela5227 6 місяців тому +1

    Beautiful ❤❤❤❤❤

  • @Hummingbird108
    @Hummingbird108 6 місяців тому

    This has been a god send for me 😊

  • @NORTHERNFARMGIIRL
    @NORTHERNFARMGIIRL 7 місяців тому +1

    Howdy @glamourdaze I Adore🥰 Your Work 'n' Channel!!!🖌💄♥💅🎨

  • @vickyinlaw
    @vickyinlaw 6 місяців тому

    That eye makeup is beautiful. Especially for hooded eyes. I wish he would explain the eye makeup. It look so cute and womanly at the same time. I really need a tutorial :(

  • @nerea.rys7
    @nerea.rys7 6 місяців тому

    I love it

  • @alfonsomendozaarreola7017
    @alfonsomendozaarreola7017 6 місяців тому +1

    Very natural

  • @kirstymackenzie2437
    @kirstymackenzie2437 5 місяців тому

    I’m surprised he didn’t apply rouge on her cheeks! Thought they all wore that in those days. 😮

  • @TechnicJunglist
    @TechnicJunglist 7 місяців тому +3

    Fab

  • @cheril8891
    @cheril8891 7 місяців тому +1

    This was great seeing the famous Max Factor at work!!! The music was really weird. Didnt like that odd song.

  • @vadukraine
    @vadukraine 7 місяців тому +1

    Damn, it was filmed like it was yesterday😶👍📽️.....🎞️.....,📹📱Блин, это снято как будто вчера😶👍📽️.....🎞️.....,📹📱

  • @sandraswan9008
    @sandraswan9008 6 місяців тому

    His workspace looks like he's working on a painting

  • @terrylynn9984
    @terrylynn9984 7 місяців тому +7

    Looks far better then makeup applied today, love this ❤

    • @TheAzerath
      @TheAzerath 7 місяців тому +3

      Probably because this was filmed in a fraction of the resolution that the average cell phone has today 😂 Everything looks better with a little low rez soft blur over it

    • @terrylynn9984
      @terrylynn9984 7 місяців тому +1

      @@TheAzerath I just find it's too much contouring these days, I was a teen in the late 1980s, I always wore minimal makeup.
      Makeup should enhance what you have not change the shape of a person's face.
      Less is more as well, especially as one gets older.

    • @nenabunena
      @nenabunena 7 місяців тому +1

      ​@@terrylynn9984same pancake or clown makeup is unattractive imo. Often I see influencers wo makeup and they look absolutely horrible. I prefer minimal to no makeup

    • @TheAzerath
      @TheAzerath 7 місяців тому +5

      @@terrylynn9984 you say that as if people weren’t slathering on neon blush and blue eyeshadow on the regular in the 80’s 🤣
      The irony of you saying that in regard to this video is that stage makeup is being applied here. The products being used are way thicker than you think they are and if this video was in HD, you’d be clutching your pearls over how heavy the application is.
      He also completely redrew a bunch of her facial features, so for you to claim this is a “minimal” makeup that just “enhances” the actor’s natural looks could not be further from reality.

    • @AndreaSnape394
      @AndreaSnape394 5 місяців тому

      ​@@terrylynn9984A thick layer of what I assume to be heavily greasy foundation, contouring, completely new shape of drawn on eyebrows, and false lashes. Tell me you don't know what minimal makeup is without telling me. And to put down the younger gen for being as experimental as a lot of people were in the 80s is hypocritical.

  • @Shivnio
    @Shivnio 7 місяців тому

    @erinparsons needs to review this ❤

  • @CarolR-gw4cv
    @CarolR-gw4cv 7 місяців тому

    👍

  • @C1nderfire
    @C1nderfire 6 місяців тому +1

    Max factor had the most awesome blue black mascara ever. And it’s gone. I ordered it from overseas and it smelled kind of nasty so if there’s one thing I wish they would bring back is that mascara? It wasn’t bright blue like it is nowadays it was black with dark blue, kinda like when you dye your eyelashes except the blue is just enough to make the whites of your eyes really white.

    • @theredbarroness
      @theredbarroness 6 місяців тому +1

      I had forgotten that mascara! It was wonderful!

    • @C1nderfire
      @C1nderfire 6 місяців тому +1

      @@theredbarroness it was! Do you think a cosmetic company would try and put one out like that. Guarantee it would sell out.

  • @artisthusnatalal3099
    @artisthusnatalal3099 7 місяців тому +1

    *I always apply face powder after the foundation, then the mascara and eyebrow liner the last but, he did the powder the last. Whats the secrete? Any makeup artist to explain?* 😊

    • @theredbarroness
      @theredbarroness 6 місяців тому

      So if there were to be any flakes or smudges or if one of the lashes fell on her face somehow with mascara on it -he could wipe up any errors with out having to then reapply powder.

    • @artisthusnatalal3099
      @artisthusnatalal3099 6 місяців тому

      @@theredbarroness 😊👍

  • @unicornmadness6286
    @unicornmadness6286 7 місяців тому +2

    I heard that all the women wore their makeup the same until the 60s to please the men. It was how the men wanted the women to look and they didn't have a say. I wonder how true this is, I'm sure there's some truth to it.

    • @mogx2586
      @mogx2586 6 місяців тому

      I doubt it. Women have always been a lot less oppressed than has been previously made out. My nan never wore make up. My mum and my aunt loved the old movies and often wore make up in similar ways.

    • @Pieza_De_Queso
      @Pieza_De_Queso 5 місяців тому

      Idk, man. But I think that the fact that until today most of the famous makeup artists (the ones who work for hollywood, stars and REAL trendsetters not random people on social media) are men…Well, I think it says a lot about the beauty industry and about who it is meant to please

  • @Pieza_De_Queso
    @Pieza_De_Queso 5 місяців тому

    Dude slapping the shit outta her face, dragging the skin downwards… 😂😢 The nightmare! And she had to keep smiling

  • @battypeanut
    @battypeanut 5 місяців тому +1

    The lady looks confused......., maybe because the makeup artist looks like Captain Mainwaring from Dads army! ROFL 😂🤣🙂

  • @Yeahthatshowifeel
    @Yeahthatshowifeel 7 місяців тому +2

    Was that actually Claudette ? If not wow makeup does wonders the model looked so much like her!

  • @mihaela5227
    @mihaela5227 6 місяців тому

    😘✋✋✋

  • @mihaela5227
    @mihaela5227 6 місяців тому

    Its more like mărul în monroe teenager ,în her youth.

  • @BUBBA808
    @BUBBA808 7 місяців тому

    Bioshock ahh makeup 😭

  • @asarose4680
    @asarose4680 7 місяців тому

    I hope this the max factor that their son lost business build in my neighborhood los Angeles near Gardena city I'm sorry he lost it.

  • @orlandoangel
    @orlandoangel 7 місяців тому

    Underdrawing lips to make them thinner 😳

  • @ifyouknowyouknow6964
    @ifyouknowyouknow6964 7 місяців тому

    What song is this ??? Shazam
    Isn’t helping

  • @viviangonzalez2520
    @viviangonzalez2520 6 місяців тому +1

    I thought this was a mannequin

  • @mihaela5227
    @mihaela5227 6 місяців тому

    Its like marylin…

  • @namoradadohueningkai
    @namoradadohueningkai 6 місяців тому

    girl dinner

  • @trudesoto7807
    @trudesoto7807 7 місяців тому

    Her face and makeup looked very 1960s

  • @NoahM.Angell-sd4ez
    @NoahM.Angell-sd4ez 7 місяців тому

    study anatomy < watch

  • @user-rw5um1nm4n
    @user-rw5um1nm4n 6 місяців тому +1

    What she look like Marilyn Monroe? 😮 sister hhm ok...

  • @JessicaRobles
    @JessicaRobles 7 місяців тому

    This would’ve been so much better if a woman had done it

    • @Yellow.Dog.
      @Yellow.Dog. 7 місяців тому +2

      They were relegated to be barefoot, pregnant and home at that time.

    • @TheAzerath
      @TheAzerath 7 місяців тому

      What an idiot thing to say. It’s even more unfortunate that you felt the need to subject everyone else in the comment section to your stupidity; really the least you could do is keep it to yourself.

    • @nenabunena
      @nenabunena 7 місяців тому +2

      ​@@Yellow.Dog.you wish

    • @user-tb5nq9sx1h
      @user-tb5nq9sx1h 6 місяців тому +2

      Because you were around back then?@@Yellow.Dog.

  • @MrOleg2805
    @MrOleg2805 7 місяців тому

    Старый пень шарит в женской красоте! Какой пень - такая и красота!!! Страшно? Да! А что было делать? Других визажистов небыло!