Starbucks stock sells off following Q2 earnings, sales decline
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- Опубліковано 2 чер 2024
- Starbucks (SBUX) stock plummeted in its worst intra-day move since 2020 following disappointing second quarter guidance that fell short of Wall Street's expectations.
Starbucks CFO Rachel Ruggeri tells Seana Smith and Brooke DiPalma that the beverage giant "didn't respond fast enough" to the decline in sales as the number of occasional costumers dropped. She points to upcoming digital initiatives, like the rewards program and in-app offers, that will seek to engage more customers and drive sales.
As the stock continues to drop, Ruggeri says Starbucks is not considering price cuts, and is instead focused on "investing" in its rewards program. "When we bring customers into the program, we know that their lifetime value increases. They spend more money and they come more frequently. So we see that as our biggest opportunity," she says.
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What is this woman talking about? What value ? They are just too expensive
Everything is. Dunkin Donuts is way too expensive too.
lol facts
loud and clear - will NOT lower prices.
bingo lol they're going to do everything but lower that price.
Someone needs to be fired
She sounds like a genius compared to the ceo. Watch his interview with Jim Cramer.
@@jerryyoung6494 ha! I thought the same thing.
Stop asking for tips and reduce the prices . Or this is going to go down further
Maybe stop turning 10 dollars for s*** coffee
So clueless. It’s the jacked up prices, getting skimpy on rewards, etc. They need to go back and reflect more. I was a regular and now visit substitutes. You need to win us back.
What alternatives are appreciably less expensive? Dunkin Donuts and Panera are also way overpriced. 😒
@@8ofwands300unfortunately not many. Around here if I just want a decent black coffee I hit McDonald’s (surprisingly not too bad) or Tim Hortons. Otherwise I go to local one off or a mini chain for something more special. They are usually a buck or two cheaper and you’re supporting a local business. The screwing with the star values and “challenges” that aren’t worth all that much was what finally pushed me over the edge.
What are some of the substitutes that you visit now?
That’s odd. I replied to the original question but for some reason it’s not showing. Ill try again.. They’re all overpriced. But if I want one while out, I hit local coffee shops for specialty coffee - it’s usually a little less expensive. Sometimes regional ones like Woods. And then if I just want a black coffee McDonald’s is actually not too bad.
It sound much less of the cfo answering her question and more of her just delivering a presentation
The CFO looked clueless and assumed everyone is so happy to run back for expensive same old coffee when she says so.
Overpriced coffee
unless we return to people having more discretionary income i think this stock is a hard pass this is just the beginning
You totally don’t know your customers and what they wants
Exactly. Starbucks should be lowering prices to make it more attractive to go to stores.
I was thinking the same thing.
This lady doesn't have a clue.
You sound poor
They alienated half the country and lost half their customer base along time ago when they are started letting homeless and drug addicts shoot up in the restroom and they started to refuse serving cops.
The reason their prices are so high is partially due to wonderful “bidenomics “
But also because they became more exclusive and catered to a smaller crowd.
It’s just too expensive!
Ethical arguments besides, people are simply realizing they are selling an inferior overpriced product with marketing. If they want to regain business, sell better coffee, not the current diluted crap.
Yes. Value is in there for starbucks. The half cup of drink with full cup of ice😂
Value in women's eyes is the green logo on that cup and carrying that cup. 😅
Seriously! I always get half ice from wherever I get cold drinks. I ain't paying for ice 😂
Half cup of drink with ice. That will be $9.50. Would you like to round that up to the nearest dollar to feed the hungry kids around the world? Also would you like to tip 20%, 30%, or 50%?
the CEO should've let Rachel do all the talking. He totally bombed the CNBC interview.
I was advised to diversify my portfolio among several assets such as stocks and bonds since this can protect my inherited portfolio of about $2.5m. I’m used to just buying and holding assets which doesn’t seem applicable to the current rollercoaster market plus inflation is catching up with my portfolio. I’m really worried about survival after retirement.
True, I mostly just buy and hold stocks, but my portfolio has been mostly in the red for quite awhile now. Unfortunately to be able to make good gains, you’ll need to be consistent and restructure your portfolio frequently.
In my opinion, it was much easier investing back in the 60s but it’s a lot trickier now, those making consistent profit in these times are professionals reason I’ve been using an advisor for the past 5 years to consistently build my portfolio in preparations for retirement.
My partner’s been considering going the same route, could you share more info please on the advisor that guides you?
Well, there are a few out there who know what they are doing. I tried a few in the past years, but I’ve been with Melissa Terri Swayne for the last five years or so, and her returns have been pretty much amazing.
I greatly appreciate it. I'm fortunate to have come upon your message because investing greatly fascinates me. I'll look Melissa up and send her a message. You've truly motivated me. God's blessings on you.
Lower the prices and maybe clean the bathrooms once a week…
overpriced coffee drinks)
I have a feeling the people at the very top of Starbucks is going to make some serious changes. Out with old in with the new, starting with this lady.
I’m not sure I understand all her jargon, aside from delivering value, which SBUX is not doing IMHO.
Heads will roll with this.
Slopbucks refusing to lower prices. Shocker lol
The Starbucks mobile app is horrendous… needs a revamp
I totally agree 👍
Are they taking a nose dive ?
I used to go to Starbucks everyday, but now prices are so inexcusably high. Imposible to understand. What do they expect??
Premium coffee in China was $5-7 per cup couple of years ago, now $1.50 with price wars just starting.
😂😂😂 value it cost £3.90 for regular latte in the uk that’s whys there prices are to expensive
While not an amazing interview, the CFO staged a much better interview than the dumpster fire that was the CNBC interview with the CEO. Cramer became more angry as he simply repeated the same lines without telling Jim what they'd actually do to improve Same Store Comps. It was an awful quarter, so hopefully this reaction lights a fire under the C-Suite unless they all want to be replaced.
All companies are software companies.
$8 for half a cup of ice with half a cup of water down coffee.
These shows be having Executives shook lol
Could it be the union busting that people aren’t appreciating?
It's $72 a share now. Woohoo!!!! 🙌🏼 Saying its the occasinal customers falling off is cope. I was a loyal stars customer and I'm gone.
Sounds like alotta cope its canary in the coal mine
if customers can't feel the value, there is no value even if starbucks communicate it with customers.
I always see long lines at Starbucks people still don’t care about prices, is time to add more shares they open 1 new store everyday that’s a fact.
We want caribou coffee in more areas. Hell with Starbucks prices.
Starbucks is not known for value. $10 for a Frappuccino is crazy. Unfortunately I don't see the economy getting any better, actually worse. Food prices will continue to rise, and that also means Starbucks products will continue to go high, and it was already at a poor value for its' customers. Many working class Americans are moving away from Starbucks. And other mom and pop coffee shops are starting to pop up and take business away from Starbucks. Starbucks is still a very strong and recognizable brand, but overprices coffee in this economy is going to hurt Starbucks. I wouldn't be surprised for Starbucks to lose revenue for the next quarter as well.
Both CEO and CFO are out of clues. They should be fired.
Continuing to lead in coffee, while your stock price is going off a cliff...
I'm not looking for value. Im looking for a grilled cheese sandwich that doesn't cost $7.45.
lol saying the word “value” over and over doesn’t make it so. These people are totally clueless. She’s mentioned the rewards program and value satisfaction in the same sentence. Know what they did to my rewards? They DOUBLED the amount of money I need to spend to earn ONE free brewed coffee. That was my last straw, going from 50 to 100 stars to earn a free regular coffee. Enjoy the bad quarters of sales Starbucks 👏
Oh, I'd place a hefty bet that this CFO will vanish before the year wraps up. She's got a real knack for not grasping what customers actually want. Living on another planet seems to be her specialty. She' reminds me the ex-CEO of Bed Bath and Beyond. She'll lead Starbucks straight into the abyss, just like he did.
Interesting.
breath lady... back to problem...it's not because of the surging USD right?
Ampm coffee 2.25 I can get 3 large cups
I hate apps....
BDS rock on!!!
Sbux is an old dying brand. Who want to drink the same coffee for days and years on end while there are so many other choices everywhere???
Wrf is ticket
It means a transaction when people buy
Total order price
Keep the BOYCOTT STARBUCKS 🙌!! Free Palestine 🇵🇸
I ready to drink some coffee ☕️, where the app
Wow she is obnoxious
Boycott Starbucks, free Palestine
I think investors should always put their cash to work, especially In 2024, we'll start to see more market diversification. I'm hoping to invest about $350k of my savings in stocks against next year. Hope to make millions in 2024
Since risk is at an all-time high right now, perhaps you should be a little more patient and return when it has decreased. Alternatively, you can consult a trained financial expert for strategy.
Yes true, I have been in touch with a brokerage Advisor. With an initial starting reserve of $80k, my advisor chooses the entry and exit commands for my portfolio, which has grown to approximately $550k.
I’ve been looking to switch to an advisor for a while now. Any help pointing me to who your advisor is?
Angela Lynn Shilling is the licensed advisor I use. Just research the name. You’d find necessary details to work with a correspondence to set up an appointment.
I searched for her full name online, found her page, and sent an email to schedule a meeting. Hopefully, she responds soon. Thank you