How much to charge for roofing per square? | Roofing school | Roofing Insights
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- Опубліковано 2 лип 2024
- How Much To Charge? Learn how to run roofing business: roofing-school.com
Dmitry Explains how much to charge for roofing jobs. How do you come up with your price? should you charge $275 or $500 per square? Whats your breaking point? Comment below
Insights:
00:00 Intro
00:04 Everything you need to know about margins
01:38 What drives prices up
02:04 Overhead/direct cost
02:51 Value
07:59 Ability to sell
09:40 Your breaking point
13:26 Your profit
18:48 Bonus tips/summary
Read more about how much to charge per square: roofinginsights.com/how-much-...
How much should I charge? How much should we pay?
What consist in your price:
1. you charge according to two metrics: your overhead, and your direct cost.
2. Value you bring to the market.
3. It is also your ability to sell your value
4. Your breaking point.
5. Your profit.
1. How much shouldYou charge? Charge enough to cover your overhead,
2. to meet your breaking point, and to support your life style
3. Charge according to your values
4. Charge enough to be profitable long term
5. It’s ok to loose money in the beginning!
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How much should You charge per roofing square?
What consist in your price:
1. you charge according to two metrics: your overhead, and your direct cost.
2. Value you bring to the market.
3. It is also your ability to sell your value
4. Your breaking point.
5. Your profit.
1. How much shouldYou charge? Charge enough to cover your overhead,
2. to meet your breaking point, and to support your life style
3. Charge according to your values
4. Charge enough to be profitable long term
5. It’s ok to loose money in the beginning!

Video I made in response to the B.S. GAF is putting you through. Keep up the good fight 💪 ua-cam.com/video/doZOTg9xz34/v-deo.html
Watch your content faithfully.
In what way does a higher price bring value to the market? How does selling a commodity like roofing have any intrinsic value to a prospect other than workmanship? If two companies sell the same shingle and accessories for the job and are perceived to provide same workmanship, why would customer pay more ? Salesmanship and trust.
@@ToddBizCoach I see where your coming from. We have a small roofing and decking company and I could never think of charging what the big companies charge. Going over 550 per sq in my area for shingles is crazy to me. However the big guys are getting 650-$800 per sq. For walkables!!!
One thing about the big outfit is I understand there overhead and what not but they do have the ability to execute much more efficiently that a company like mine. They may be able to handle 10 roofs per week when we can only and 2-3 depending on complexity.
There ability to get jobs done quickly is the only thing I can see.
However, biding low messes the market up for everyone. I think by region we should all be charging around the same for the sake of the market. If the average rate per square for a walkable roof is $450 a square, but you're charging $250 per square wide disrupt the market and take money out of others pockets. The other thing is you don't want to get known as the contractor who does everything for super cheap because then you'll never be able to raise your value from a business standpoint. some of these big guys are price gouging I completely agree with it. But a base price per square is something I believe we should all be on the same page with.
If you have to get aggressive to pick up the work I understand but bidding jobs low can put you in a really big jackpot down the line.
Just from my experience and that's just my opinion.
@@forwardhomeenhancements2622 if a company with efficient operations and systems can net $300k at $250/sq on $1 million gross,200 jobs, tell me why they should increase their prices? Last time I heard price rigging is illegal. Everyone s idea of what is needed to enjoy business is different in terms of yearly profit.
Teach your sub contractors how to be more efficient and provide them with systems to make their work easier . That helps control future costs.
You are like "THE POPE" of Roofing. You know every single angle of the business.
Great video love the content. Would definitely like to see more of this. As well would love a video of hands on walk through roofs with roof damages and explations of what they are and how they are covered.
Breaking point! Thank you Demetri I’m learning a lot. Blessings!
Great teaching Dmitry. Love your videos. Blessings Robert.
Thanks Robert, good to see you around
Here in Florida now with the material price. It’s from 370-450 for res depending on the area. Usually the coasts are 450ish
Great as as always
Great video! Without knowing what you should be charging makes it extremely hard to educate your clients on why your company charges what they do and to ensure your company is meeting margins! We see so many companies in the Florida charge what their competitors are charging and end up going out of business.
Exactly. What competition charges is only 20% of what you should consider when figuring out your roofing business charges
Awesome video brother!!! Great information about price
Yes sir,make more videos many Im learning a lot I’m 17 many I work with my dad we do roofing to but as a sub contractor here and Atlanta ga and we get a lot of lead of contractors and I wanna make my own business and grow it out in the long run , I hope we could talk and ask questions ,but make more videos !!
Facts as always 🔥
Good points. And it's a breakeven point
You are an inspiration for a lot of us that are a minority in USA.
Your drive and energy vis contagious.
Thank you so much for kind words!
I work for a large Home Improvement Company. We get $500 a square for Platinum Warranty OC Duration with Metal drip edge, Ice & Water Shield, Pro Armor Felt, Starter Shingles, Duration Shingles, Ridge Vent and Ridge Caps. Steep roof, Apron and Step Flashing, Chimney Flashing are extras. Long Island, NY.
Roofing is very rarely won by being the cheapest. Try to stay competitive by reaching the mid point. Either Middle/High or direct midpoint.
What a good topic today, I'll meet a homeowner in 2 hours and she asked to bid the roof for her also siding and soffit. I know price materials and labor but I don't know a lot about siding, soffit, fascia etc. However, I'd hate myself at least don't bring a bid for the homeowner
Love the videos, I’m new in the roofing business and will like some tips from you and how quote from house plans, thank you.
I like your channel because you want to help contractors
Good channel. I'm here to see all the techniques sales guy will use on me so I know how to defend myself as a consumer lol
My area is all of Connecticut, don’t do too much retail roofs, too busy with insurance roofs...but par would be 550sq including waste (10-20%) ie raised ranch, includes stripping, 6feet ice and water, or more to meet code of 24inches from the inside heated wall running parallel to the ground. 18inches of Ice and water on all the rakes, ridges, 3 feet min in all valleys. I&W running up all adjacent walls 12inches give or take, seam tape, step flashing, GAF HDZ shingle, F8 drip, starter, felt buster synthetic, GAF cobra ridge vent if existing, we do not install ridge vents unless current ventilation issues. Chimney flashing.
99% of my work are insurance jobs. Average 700sq with waste, increasing to $1500sq ++ with waste. Supplement most jobs after installation, (mostly plywood when gaps are found larger then 1/4 of an inch.). We have an in-house exactimate writer. .....I no longer take customers with Allstate or MetLife, not worth the effort. Currently owed a lot of depreciations and supplements.... to busy with new customers and installing. In a solid financial position to carry 250k+++ in deprecations +Supplements until I get to filling them. It’s just me owner, pay a sub to write estimates exactimate, 3 install crews, putting in 5 a week
Thank you good information for business.
You make a lot of sense
@7:20 You nailed it.
I’m going to start my roofing business this year! I just got my truck and have all my tools. At this point it’s just the llc and get jobs!! I’m ready thanks for the info
Hello brother I have some experience in this field and looking for work please revert me if you need a person for work
good move buddy! don forget the insurance
Did u start?
More videos like this, please!
We have more videos like this in roofing-school.com as well as private content from our interviews and company tours but we will be publishing more here as well.
Awsome advice thanks a MILLION
Thank you. You are welcome.
Yesterday I filed an insurance claim for hail damage in Florida, the roofers estimated 40 squares, and said they did not think it was quite that big but better to go a little over than under. The house is 3,450 sq ft under roof. The estimate for just that re roofing was $22,000. But it will soar as there was some metal damage and most likely the solar collector for the pool as well. So far I am guessing that 70% of the houses within a mile of my house have either new roofs from the storm or will be getting them soon. I have heard hammer tackers going all day every day since mid February. The storm was on the 4th of that month. I signed up late because I did not think I could pay the deductible, I was told hail damage came under hurricane on my insurance and that is 2% of the replacement value of the house = $8,800. But the roofers said no, unless it was a named storm it falls under Wind/Hail/Other, with a $2,000 deductible and I will not have to go out of pocket to pay it.
First year in operation we barely survived, going on the second year slow but steady
In Tenn, you can only get 245 architects most times if we do 366 - a home run. Look, guys, if you are not making 200,000 net after your 1st yr reach out to me. Yes I did 10 yrs ago and it's because I know how to sell and I'm consistent, and I did it as a salesman and later as an owner. Like Les Brown says, you got to be hungry. Good Luck.
I’m reaching out to you
@@georgegarcia5332 hi George so are u interested in selling
@@georgegarcia5332 where are u located
I'm reaching out help me plz I'm a new to the game and I sometimes feel lost
Thanks
Im assuming these are single layer tear offs on walkable pitch? If so, how do you scale price as difficulty increases? How would you price a re-roof? Thanks
I’ve been working for a Honda man but I’m a Benz that’s why I want to start my own thing. Wish I could have talk with you for help on my start up!
When our business charges. We usually looks at our costs. And we charge for for 60% profit or at least 50%. No lower than that. Since when I started making the business do that. We started to see more income.
Excellent presentation, I learned a lot.
Thanks Ryan, glad you found it helpful
This I definitely need help with
Hello, love your content. I would like to interact and learn more. Here to starting my own roofing company and I see the value in your advice. Thanks again for this content.
Glad you like content! Our roofing-school.com has much deeper content for roofers and business owners, starts at $97 with promo code INSIGHT100, try it for one month you gonna like it!
The cost depends on the market your working in. Materials is a starting point, then your potential cost in tools, gas, maintenance to vehicles, and other equipment, insurance and certifications, what you think you're worth, and how fast you can work it, plus the space cushion for error (aka unexpected damages or code violations under a tear off) these basic factors apply to just about every line of contract biding. And remember your best defense to losing your ass on a job is to wright up a good contract insuring the customer is responsible for all unforeseen costs required to bring their property to code. Otherwise your ass WILL end up sheeting an entire house out of pocket.
Thank you for this, very helpful ✊🏽
Yes man I offer 3 sheets on the bid anything after I charge per sheet!
Can you do a video on net and gross profit?
I got a concrete tile roof. It's a second story, 26 SQ and possibly redeck the whole thing. It's on the Idaho area. Would love assistance pricing it. Thank you for your time.
Excelent thank you very much
You are welcome!
What do you think about Xactimate pice setting the market rate?
Bigger companies charge 1000 1200 most are 900 then middle is about 700 600 then small and them it depend where and who your selling to … I’m selling at 5 to 600 starting out I’m the learning perfectionist that needs to learn to teach and be nice. Really like your videos. Genesee, Michigan.
What do you guys charge for cedar premium tapersawn shakes on west coast? Trying to decide if cedar will fit my budget. 5/12 and 9/12 pitch. About 90 squares.
KISS....... $325 up to 6 1/2-12..... 7/12 and up 375..... coast for non walkable is $400, paramount (presidential) 450 local 500 coastal. No change in price for any time consuming spots. I add $600 flat rate for my dump fees since I never figured out how to incorporate it into the price. Working on cost for diamond shingles now and hope to keep it lower but don’t want to shoot myself in the foot beings its $2 a sq. Ft. For shingles alone.
Cheap labor isn’t good, good labor isn’t cheap.
I do a lot of sub contract work in Chicago / Chicago suburbs. Normal rate here is $75 / sq. for walkable. GCs are charging around $350 / sq. with a take home of about the same as me.
Dave B, is that $75 for reroof labor and tear off labor? Or just reroof labor?
@@ToddBizCoach thats for 1 layer tear off and install. Extra $10 for 2 layers
@@DaveTheDuckDriver hey I’m getting into the business in the Far west Chicago suburbs area and I would like to talk to you a little bit more about how to charge as a subcontractor , idk if you could help me.
Love this video.. PROBLEM!! You’re probably an amazing leader and an amazing CEO... But your numbers are way off and it’s probably because your sales system isn’t consistent and you’re having an issue with training and loyalty.
Roofing is a commodity. Best marketing wins. Key is letting prospect have confidence in your workmanship. Create value thru marketing and having good salesmanship.
Sales ability beats marketing. Price is also important. People don’t like to overpay or to go with cheapest because it is a red flag
@@RoofingInsights3.0 cheapest ( or near cheapest)may not be red flag if it’s a referral and/or company is trusted by prospect to provide good workmanship. Would you agree that it depends on your relationship and level of trust you have with prospect?
I need help to figure out my breaking point.
Every roof is different the price is the price you can't cut corners.
Thumbs up
I am a resident in southeast pa, and i have been quoted any where from 10k GAF system plus to 30k intergrity 4 star is this normal to see so much variation for contractors installing roughly the same system im about 28 sq including waste
What about when is apartments buildings I know most companies go below the price to get the job?
If I’m not supposed to email them the bid. How do I get it to them? In person? Every bid?
Been getting quotes for over $1000 per square in suburbs of Seattle on a 5/12 roof on 1.5 story house
yup!
I go with roof should be at least 10% value of the house. Find a material that matches that quality. 600,000$ house 60sq roof: go with a top of the line 60,000$ roof. 90k house 23 sq roof, 325 a sq works out with atlas shingles.
How do you start an insurance claim ?
How much would be labor only per hour in Los Ángeles area for a guy to fix a roof ?
I think you meant "break-even point"... just a small detail. Easy to confuse
I call break- even point “breaking point”. If you do t meet it it will break your business!!! But yes, it is break even. It’s scary how many contractor have no idea what it is and only focus on their price not realizing price doesn’t matter if you are in red. You can sell 5 profitable jobs but still lose Kinsey that month if you didn’t hit your “breaking” point
Yes sir I am new to the business and i live in ohio what would be a good price per square and does that price incude tare off
Dimitri! thank you so much for the information I've been praying for some answers and more guidance and information and this video is exactly what I have been asking God for! I see the information below of the one-day conference in December and a few of the others ...I'll definitely be diving deeper in to this Roofing School content regarding business !!.. Thank You Sir!!.. What's the best way to contact you to ask you a question? EMAIL? FB? IG?..
Thank you in advance!
Text me: 612-558-4881, I will get back to you next week. Or you can schedule call with me if you text number on roofinginsights.com
What is the minimum for presidential?
Seattle I am getting 1000 a square and I'm cheap compared to big company around here so that's 4/ 12 gravey
That sounds like BS
That's the price around here in oregon too
@@kcbrandon4386 for shingle?
In San francisco california is more
350 to 550 here
One for the job one for the company one for me
How do you charge for pitch
Isn t it more dependent on subcontractor cost. Tell us what people are paying subcontractors in WI or Mn for tear off and reroof individually.
That’s part of direct cost but only one of the 5 things you should consider when building your price. In MN prices start at around $70
Less whenever lots of square and walkable
That comment about $100 cart full of groceries at Walmart sure did age well 😂
I like the price from the roofer that's gonna be doing all the work before the guy driving a Tesla with a tape measure gets involved.
$280 was my minimum in nashville Tn on a walkable now I’m at $300 to $360
How did you come up with your number? What’s business gross/net per million with those numbers
At 1st I Thought making 50 to 60 a sq profit was ok but then I got an office and I really need help getting better setting a great system up to do well in Nashville Tn . Average profit on a job for me is around 3k I believe . But some homes I’m doing 5-6k really depends on the roof . To answer your Question I think I’m at three hundred thousand per million.
615-579-0758
I listen to you a lot trying to better my business and if you ever can make some time for me to chat that would be cool . Also I would love to go to one of your classes to help me learn more so maybe one day I could get an interview with you
I definitely need help if you can make a call
send me your information and I'll send you some info that helped me out and my company
How much for labor per SQ in Seattle area
From what i have seen... i agree that avg Net is around 10% for very good roofers. I would say avg is more around 2-5%, if that... as 95% fail by year 5. I assume you were saying sucessful, mature roofing companies average 10%?
Companies fail not only because they are not profitable, many other reasons as well. I talk to 200-300 owners per year about it. Most net anywhere from 5% to 15%. The best will do 20%, if someone does 2,3% they will be out of business next year
@@RoofingInsights3.0 to me 20% NET is the goal
Sure I would like help to know my overhead
And breaking point
Do you have separate business account?
Message me and I'll give you a book that I used to help me and my business.
I have a dream of owning my own company
So the way I was taught to bid a tear off install 6 12 and below was take the material cost and multiply by 2. Adding for extra layers, valley metal, ridge vent, ect. I've made money but I dont feel i'm maximizing profit.im in the Boise ID area. Help anyone?
It is a little more complicated than that. Watch our "Roofing Economics" video to learn more:ua-cam.com/video/yTly5Bc-Cdk/v-deo.html
At least go with 1/3..buddy price is material x2..materials/labor/overhead
Here in St Louis, MO you start at least $300 per square.
What everyone start at is irrelevant. No two roofs are the same, no two businesses are the same either. You have to know your numbers
@@RoofingInsights3.0 Hey Dimitri, I'd like to get information on how can I get enrolled in your roofing school because I need to learn a lot, I want to be a PRO
You can enroll here: roofing-school.com, if you like UA-cam channel you will live online school, tons of valuable content from marketing to insurance supplementing. If you choose $499 plan it includes unlimited graphic design and weekly calls with me (30 min call every week, one on one, not group call). Dmitry
Now does that price you charge based on SQ of the roof before or after cut waste. I just got a $700 per SQ job before waste and $550 after waste. About 50% profit
If I'm understanding you correctly. You are saying your charging or adding to the original bid when you need extra material to finish job ?
Always include the waste in your final per square total to figure your price.
how much should i charge for a re roof on residential roofs per square in the state of alabama?
we have videos to help you figure it out. Watch "Roofing Business Economics" on this channel
My respects to roofing companies that the owner still works .....not labor, but still sells , still runs trailers , still is involved . Then companies i respect , but triangle pyramid scheme owners suck cuz they won't even repair roofs. They only sell whole roofs or don't mess with it and that's corny
If I'm a subcontractor how can I charge
St. Albans vt
yeah go with the 350 a sq. I'm sure they will be right there when there half a roof job starts leaking!
I charge 310 a square
@@Matty_Saves 310 on every roof? have fun with that!
Good Morning, My name is Daniel Colon i just started a new business and I'm having problems pricing my roofs.
Please advise!
Watch our roofing business economics video.
Would you still be available to help me figure out my breaking point and the current market value in my area?
if you are in roofing-school.com, yes, have to limit myself to those who invest in themselves! We can help if you are willing to learn!
@@RoofingInsights3.0 thank you for replying to my comment. I completely understand we’re you are coming from. Me asking that was very selfish. I’ve seen a tremendous value in your content and will be signing up today. Thank you and hopefully we will talk soon!
Hello I have a question. Do a Roofing company can charge taxes in the final invoice?
Depends but usually not, in what scenario?
600 sq i layer 4 12
10% net dosent sound to appealing in any business, especially roofing. So if I sell a 15k roof job, I only make $1,500??
Gross you will make 40%, net you will make anywhere between 8% and 15%. Watch “roofing economics” video on our channel to understand why
@@RoofingInsights3.0 need 27-35 net
Good morning
Good morning
I would like to know how much I can charge for a roofing repairs
We teach it in roofing-school.com
Thank you Dimitri
I live in Massachusetts and here we have too much competition I'm in business for 5 years but I do only repairs
Per square what? Foot, meter, yard, mile?
Do a video on net profit versus gross profit
Will do. We have them in roofing-school.com I will do one for public here
I'm just really well known
What is a good price per sq in corpus christi texas area
Im 20 with a year experience and im getting subcontracted 150 houses down there
unoccupied newly constructed homes
That's what I price 350 to 500
Charge enough to stay in business for the long haul ,,and be able to stay in business for 35 year,,, or more when I see cheep prices per sq it’s always a sign that your not making enough and if you can’t go on vacation at least 1-2 times a year definitely a sign you not charging enough,,, what good does it do when you finish up a perfect job and all you have is enough money to pay labor and supplier and have 200-300 left ,,,,you will fail. And just because you go do a small repair and only takes 30-60 min,,, you charge lesser amount s ,what good is that doing ,, Think how much it really takes to pay everything and some days you won’t have to work if you charge right amounts ,, I did a $25,000 insurance claim for 40 sq shingle 5/12 hip style, I supplemented it all the way to 40,000 even after the build was finished , owner loves the job and insurance paid up with no problem or arguments and everyone happy , and best of all it’s done perfect and will never leak which means never have to return just return to other house done cheaply by other companies as soon as it starts leaking and end up replacing those that weren’t done right or repairing some key dead valley and charge big money and get it,,, also point out how they were not installed right and didn’t follow manufacture instructions and it end up costing them again
I call 🐂 what you said doesn't make sense
@@edwardautra8753 it only has to make sense to me 💰
What do you mean by square? Square foot?
Roofing square is 10’x10’ which is 100 square feet
I run around $350/sq for a standard 4/12 roof and go up from there. On a 12/12 I charge a lot more.
What’s your net, why market are you in?
@@RoofingInsights3.0 I do residential north of spokane Washington. I'm a sole proprietor and run a pretty small business. I spend around $120 on materials then the rest goes towards labor, waste disposal etc. This is my fourth year and I seem to have very little competition.
Starting at $500/sq off and on. Just did raises ranch for $700
Those are just shingle prices
I do my answer phone lol
I say, look at other prople who have been in business for 10 ears or more. . . . look at them. . . they know what they are doing. . .
. . .or . . or. . . reinvent the WHEEL . . .
Let me 1k per square… oooh thats metal stand in seam
we are roofing company would love to have chat with you
Text me: 612-558-4881, Dmitry