Dan, good see you....excellent advise on collator...About ethics in first scenario... I, as service provider, had to bear such a situation- the middle ma asked me to make bill for his amount, I did and later on I was stuck in middle of nowhere when customer found out that he was over charged.... from then on in such situation I ask any middle man to make your bill to customer.... in second scenario Yes it is our right to earn, but I think don't go too low according to fair price...
Used to be in a (completely different) business that did quotes like that, and when the situation comes with a significantly smaller quote, we would call and talk to the customer and find out more info. Sometimes the customer just took a wild-ass guess for the budget or had outdated numbers, and that's fine and they're pleasantly surprised. But often you get suspicious on both sides where the vendor is afraid that they're missing something important and then the customer gets suspicious that he's not getting what they want, so it's worth clarifying. In the worst case, the customer may go to a more expensive vendor solely because they don't want the risk of mistakes or shoddy workmanship (maybe they assume you're going to ship the lot out to China), so it's worth calling and explaining your pricing. Also, it's a good opportunity to upsell, though do it moderately and carefully: "I'm happy to do it for $3.60 a book. However, for $5 I can use nicer paper," and sometimes you get the perfect situation where the customer says "We have $10 to spend per book, give us what $10 buys."
Ethic.. the first one (customer exposes budget) I have many tiers of pricing depending on the customer.. (private user, non profit, educational, civic, decidedly aggressive [low] and PIA charges for known difficult situations [high]) If possible, I would use a higher tier (perhaps 4.25 per book for example). You owe that to your employees and yourself, but, most certainly, only a scoundrel would gouge the price and charge 9 dollars a book.... The auction paper issue is easy, you must sell that paper at market cost. You can not pass along the savings to the customer as this is unfair to yourself, your competition and your customer as future orders and the pricing scenarios would be impossible to handle. As well as the click charges... you need to charge the same for either a tech reps knowledge, or your own. As far as the mistake issue, you are spot on with your narrative.
Another thing to factor on getting a deal on the paper, if it is a one time deal and you pass the savings on to the customer will they want that price next time when you have more in the paper? Will they tell other people the great price and then more will expect it when you can't offer it? I don't think it is wrong to take the extra profit on the paper in a situation like that. It is like a businessman once told me on a deal like that "don't feel bad for making extra on this deal because you will have deals where you will lose and that helps to even out things for you".
Had the same thought about returning customers. Keep prices stable or, if not, point out to the customer that the price is different for a reason. They will understand and be glad that you communicated with them like a proper being.
The saying sometimes you got to spend money to make money also applies to business ethics. Sometimes you gotta lose money to make money. If you help out a customer and make things right they will often come back.
Here here on the hands are clean part. I used to work at a place where the proof was approved by 4 folks (I was the designer) and it had a small mistake that got missed. The 4 folks were very upset that the PSP would not reprint for free. Even after I explained that we signed the proof. We literally signed a piece of paper stating that there were no mistakes and it's not on the printer if it's missed. Sigh. I did a lot graveling that day to the PSP and they offered a discount on the reprint. Very grateful to that PSP.
Had a guy do the same thing on a 75k piece run, offset-diecut-strip and pack. Something to do with nitrates and nitrites. They ran 8 up and I was throughly sick of seeing that print on my cutter. But we panic too, did we run the wrong plate? Did we even get this signed off? When that call comes in our people go in panic mode. We don't bother laughing at you, we're relieved just to not have the finger pointed at us.
On the business ethics, I totally agree with you. I try to do that, even though I am not the only one in charge of pricing and the other side sometimes wants to up the price. What I ask myself is: If you have a much lower price than the competition, that's great for you - but is it good for the industry as a whole to push prices as low as possible? We had that with copy shops around the area - they charged super low prices on copies and conditioned every customer to see that as a cheap thing so they expect that kind of price everywhere. Said shops are out of business now (guess that's just one part of it but you know) and we've partly got angry people because of our more healthy price policy. Also, how do you make bulk prices if the price is as low as possible already? Making me wonder.
Good point on having prices that might be too low. I find my prices low for shorter runs. Then for larger quantities my pricing gets worse. But thats the way it is with digital printing. I need to do some more detailed pricing videos.
It would be good to hear your thoughts on buying a print business and also how you manage the jobs in your business (do you use print management software for instance?) I was looking at a $50K business that was losing -$6K a month but had pre lockdown revenue of $500K. It would be interesting to hear your take on aquiring a print business and what type of customers you would want to see in that business. Keep up the great work!
Wow, thats a big difference after lockdown! I currently dont use print management software. Just lists and stacks of jobs to print. :) I have always thought it would be fun to buy a business or do consulting. I'll have to brainstorm on that, but I don;t have any real world experience in business acquisition.
Привет, Обожаю твои видео!Хорошо, продолжай в том же духе. У меня тоже мини типография! И в моих мечтах приобрести Konica Minolta Accuriopress C3070!!! но в Украине такие машины очень дорого стоят! Но все же я потихоньку иду к своей мечте! Спасибо Удачи!
for the laminator add a cherry switch on a bracket. They make switch's with a long lever and roller on the end. have it touch the film if the switch is depressed it does closes the e stop cricket if the film runs out it opens the estop cricket and stops the machine.
My recommendation regarding the ethics, is to charge them the actual price, and not jacked up. Reason being, that he now knows roughly what your prices are, and would genuinely recommend you to their peers. Not only that, when he thinks "printing", he's gonna think about you immediately, owing to the face that you COULD have ripped him off at $10, but stuck to less than half of his budget per book. He's thinking "I'm saving money, because they are honest"
Our policy if mistakes were made by us, we ate it. If the customer signed off on a bad proof, they ate it, unless it was a huge customer ans we'd sell it to them at cost. Our big customers were in the 40k to 60k runs and they might do a 1.2M - 1.4M units a year. 40k was 1 days work for 2 operators and 2 strip (diecut)/packagers including MR.
You are correct. But I want the machine to stop if I am not watching. Then the paper wont wrap around the heated roller and cause a mess. I just need to make sure I watch the end of the roll so this doesn't happen.
I knew something was off last week. I couldn't quite put my finger on it but now I know. Thanks for the great insight.
Sorry to deprive you!
Dan, good see you....excellent advise on collator...About ethics in first scenario... I, as service provider, had to bear such a situation- the middle ma asked me to make bill for his amount, I did and later on I was stuck in middle of nowhere when customer found out that he was over charged.... from then on in such situation I ask any middle man to make your bill to customer.... in second scenario Yes it is our right to earn, but I think don't go too low according to fair price...
Good point, thanks Zahid.
Used to be in a (completely different) business that did quotes like that, and when the situation comes with a significantly smaller quote, we would call and talk to the customer and find out more info. Sometimes the customer just took a wild-ass guess for the budget or had outdated numbers, and that's fine and they're pleasantly surprised. But often you get suspicious on both sides where the vendor is afraid that they're missing something important and then the customer gets suspicious that he's not getting what they want, so it's worth clarifying. In the worst case, the customer may go to a more expensive vendor solely because they don't want the risk of mistakes or shoddy workmanship (maybe they assume you're going to ship the lot out to China), so it's worth calling and explaining your pricing.
Also, it's a good opportunity to upsell, though do it moderately and carefully: "I'm happy to do it for $3.60 a book. However, for $5 I can use nicer paper," and sometimes you get the perfect situation where the customer says "We have $10 to spend per book, give us what $10 buys."
Thats a good point! Thanks.
I just love all you're doing you help me allot in my business thank you
Glad to help
I agree with what u said abt the business ethics. Keep the prices as the regular if you're making profit from it. Whish u all the best.
THANKS!
Ethic.. the first one (customer exposes budget) I have many tiers of pricing depending on the customer.. (private user, non profit, educational, civic, decidedly aggressive [low] and PIA charges for known difficult situations [high]) If possible, I would use a higher tier (perhaps 4.25 per book for example). You owe that to your employees and yourself, but, most certainly, only a scoundrel would gouge the price and charge 9 dollars a book.... The auction paper issue is easy, you must sell that paper at market cost. You can not pass along the savings to the customer as this is unfair to yourself, your competition and your customer as future orders and the pricing scenarios would be impossible to handle. As well as the click charges... you need to charge the same for either a tech reps knowledge, or your own. As far as the mistake issue, you are spot on with your narrative.
You and I think alike my friend!
Another thing to factor on getting a deal on the paper, if it is a one time deal and you pass the savings on to the customer will they want that price next time when you have more in the paper? Will they tell other people the great price and then more will expect it when you can't offer it? I don't think it is wrong to take the extra profit on the paper in a situation like that. It is like a businessman once told me on a deal like that "don't feel bad for making extra on this deal because you will have deals where you will lose and that helps to even out things for you".
Good point, you win some you lose some.
Had the same thought about returning customers. Keep prices stable or, if not, point out to the customer that the price is different for a reason. They will understand and be glad that you communicated with them like a proper being.
The saying sometimes you got to spend money to make money also applies to business ethics. Sometimes you gotta lose money to make money. If you help out a customer and make things right they will often come back.
Great point! I agree!
Here here on the hands are clean part. I used to work at a place where the proof was approved by 4 folks (I was the designer) and it had a small mistake that got missed.
The 4 folks were very upset that the PSP would not reprint for free. Even after I explained that we signed the proof. We literally signed a piece of paper stating that there were no mistakes and it's not on the printer if it's missed. Sigh.
I did a lot graveling that day to the PSP and they offered a discount on the reprint. Very grateful to that PSP.
Had a guy do the same thing on a 75k piece run, offset-diecut-strip and pack. Something to do with nitrates and nitrites. They ran 8 up and I was throughly sick of seeing that print on my cutter. But we panic too, did we run the wrong plate? Did we even get this signed off? When that call comes in our people go in panic mode. We don't bother laughing at you, we're relieved just to not have the finger pointed at us.
Oh man, that is frustrating. Seems very simple and straight forward from our perspective.
AT 12:20 why does the laminator lifts the back of the page and not the leading edge, does that not lead to jams?
It runs like a champ. this is because each sheet sits underneath the one that was fed before it. Like a stream feeder of a printing press.
On the business ethics, I totally agree with you. I try to do that, even though I am not the only one in charge of pricing and the other side sometimes wants to up the price.
What I ask myself is: If you have a much lower price than the competition, that's great for you - but is it good for the industry as a whole to push prices as low as possible?
We had that with copy shops around the area - they charged super low prices on copies and conditioned every customer to see that as a cheap thing so they expect that kind of price everywhere. Said shops are out of business now (guess that's just one part of it but you know) and we've partly got angry people because of our more healthy price policy.
Also, how do you make bulk prices if the price is as low as possible already? Making me wonder.
Good point on having prices that might be too low. I find my prices low for shorter runs. Then for larger quantities my pricing gets worse. But thats the way it is with digital printing. I need to do some more detailed pricing videos.
It would be good to hear your thoughts on buying a print business and also how you manage the jobs in your business (do you use print management software for instance?)
I was looking at a $50K business that was losing -$6K a month but had pre lockdown revenue of $500K. It would be interesting to hear your take on aquiring a print business and what type of customers you would want to see in that business.
Keep up the great work!
Wow, thats a big difference after lockdown! I currently dont use print management software. Just lists and stacks of jobs to print. :) I have always thought it would be fun to buy a business or do consulting. I'll have to brainstorm on that, but I don;t have any real world experience in business acquisition.
And nice "Good - Fast - Cheap" board, i'll make one for my office!
You must! Its message is so true!
Love your vedio from 🇮🇳 I'm also printing person
Awesome!
Привет, Обожаю твои видео!Хорошо, продолжай в том же духе.
У меня тоже мини типография!
И в моих мечтах приобрести Konica Minolta Accuriopress C3070!!!
но в Украине такие машины очень дорого стоят!
Но все же я потихоньку иду к своей мечте!
Спасибо Удачи!
Рад, что тебе понравились мои видео. Работай усердно и никогда не сдавайся, у тебя все получится!
Hi, what error code appeared on screen before you blew out the clutches please ?
Sorry, I don't remember.
waiting for your new video long time! Would you mind share your printing form - the yellow form?
Its avaiable for download on my patreon page. Or email me at justaprinterman@gmail.com
for the laminator add a cherry switch on a bracket. They make switch's with a long lever and roller on the end. have it touch the film if the switch is depressed it does closes the e stop cricket if the film runs out it opens the estop cricket and stops the machine.
Yea, thats what I was envisioning too. Some day when I'm bored. :)
Hi Dan can you tell me what is the name od your automatic Laminator
D K Autokote Pro
@@justaprinter Thank you very much great machine
Yyah, comprssed air Fixes a Lot 👍 .
Yes indeed!
Very gooood t-shirt
You bet!
My recommendation regarding the ethics, is to charge them the actual price, and not jacked up.
Reason being, that he now knows roughly what your prices are, and would genuinely recommend you to their peers.
Not only that, when he thinks "printing", he's gonna think about you immediately, owing to the face that you COULD have ripped him off at $10, but stuck to less than half of his budget per book. He's thinking "I'm saving money, because they are honest"
Absolutely agree. This is why word of mouth has helped me grow more each year.
Agreed. Never increase the price of a project just because the customer can afford to pay more. Karma will remember
You are a smart man!
Our policy if mistakes were made by us, we ate it. If the customer signed off on a bad proof, they ate it, unless it was a huge customer ans we'd sell it to them at cost. Our big customers were in the 40k to 60k runs and they might do a 1.2M - 1.4M units a year. 40k was 1 days work for 2 operators and 2 strip (diecut)/packagers including MR.
That sounds like a fair policy to me. Thanks for commenting.
you know that roll on the laminator will be running out until you replace the machine with a new one
You are correct. But I want the machine to stop if I am not watching. Then the paper wont wrap around the heated roller and cause a mess. I just need to make sure I watch the end of the roll so this doesn't happen.