@@adityapattnaik1405 A lot tourbillions are priced at 100k+. Considering a lot of swiss made luxury watches are investments since they generally hold their value (not counting inflation) the price of a watch can some times be irrelevant if you have enough disposable income. 8.000 CHF isn't a bad price for a watch enthusiast wanting to own one of the most coveted types of complications in the industry.
This is one of the most beautiful forms of creative insanity in mechanical watch making .. I've seen in a very long time. Wish them great success and will start the saving process.
@@HORAGE you are way better than other microbrands sprouting out like mushrooms and your craftsmanship is a testament that you are making luxury with wits. :)
I've been obsessed with the Tourbillon for a long time now. It's the most beautiful thing I've ever seen in a watch. It's good to see that even today, over 200 years after its invention, it's still captivating the attention of people.
Mr. Talking hands person, this channel and everything you do, is absolutely amazing. Thank you. I dont speak for all watch lovers but I will anyway... thank you for bringing such cool things to us!
@@davidkaplan5517 Nothing is perfect but looks pretty dang good to me considering at this price there's NOBODY finishing that many bevels by hand. The lattice pattern means a ton of facets and they really do look even and well polished to me. Bravo, @HORAGE I am impressed. I donated to your cause and am still hoping to win the $1 watch!
@@grantflippin7808 recently I watched some very interesting documentary about brutalist architecture in Berlin. I knew some of the buildings from my school trips to Berlin. At that time I did not understand much and thought it is ugly. Today some 25 years later I start to understand a lot more about that architectural direction. Probably we are still far away yet from this style 😉
Personally you make the best reviews about horology on youtube. A true watch collector or enthusiast admires and recognizes art when its seen. These days people with money just collect for popularity and show off. Keep up the good works bro.
This is IT! I've been mostly focused on vintage watches, as they are sometimes still somewhat affordable, and attainable, and there is value in vintage which is missing in modern watches; scarcity, and style. My goal has been to get a Rolex, either an Explorer or Oysterquartz, but for the money, THIS just makes more sense on so many levels. It's not "mass produced", the finishing is really world class, and the tourbillon takes it to a level unseen anywhere else in the market. Congrats!!!
Had no idea this existed before this video. Thank you Watchfinder for giving us a glimpse into this great story. Love the watch, striking and modern. The chamfered square grid dial design is very telling of its modern CAD heritage and I absolutely love that.
Its not easy to make something which is unlike something else without getting odd. I think we found a very good balance here and everybody is very happy. When you wear it on a daily basis this design never gets boring, but it is also not intrusive. Team did a very good job.
@@morten170 Worth every penny if you ask me. Quality is top, remember they used to supply components to many Swiss brands. Price aside, the specification is still very impressive. The only question would be if you like the skeletonized design, and if you care about brand and resell value
Holy shit!!! They’ve done it. The breath of fresh air this industry has been dying for. Modularity, customizable, beautiful, industrious, efficient and effective. This will not only sell its ass off but will likely propel Horage into the upper ionosphere of major watch manufacturers in the sales arena. We need this watch just as much and likely a lot more than we need A. Lange Söhne watches. Both fulfilling the two greatest consumer needs
@@landonstirling4338 maybe one day, but for today it is all I can do to convince my three girls and boy on the way that we are not poor. Thankfully style is not simply dictated by money so my children win awards at school for being the best dressed and although I do get to take a second every few minutes to admire the complexity, beauty, and craftsmanship of an automatic watch, I’m a long way off from the fine skilled hands of Switzerland. Cheers
A truly inspirational story of modern horology! Wish the internal framework had more elegant curved shapes, all of those gears kind of look imprisoned. But for those who enjoy industrial design, this is definitely a great watch! As always, spectacular videography and wonderful journalism. Thank you for posting such amazing content.
This is why I subscribe. To learn about amazing feats like this! I'd feel like a Spaceview 2020 paired with this would provide you with a most interesting collection for the price of one Sea Dweller.
You see the fact that a husband and wife duo can produce this watch and put it on the market for 8k.......you gota wonder what the mark-up on the big brands is! Scary stuff.
To be fair. It is my opinion that, the top 5 most desirable watches have little to do with their brands in regards to price, it is the market and buyers that are feeding this ridiculous mark-up carousel. And frankly, the carousel only affect those that can't afford the watches. The ultra wealthy are not particularly affect. In fact, it could be argued that this system keeps the circle tight and easier for them to enjoy the most revered watches.
@@RexofCaledonia I agree with you to a certain extent. It’s true the brands don’t set the prices but they do have a lot more control of whether they go up and down than endometrial else. They set the production amount. And they keep the prices high by intentionally limiting the amount of watches they produce each year. The only reason you have to get on a waiting list for a Rolex that hasn’t had any major changes in years is because they want it that way. They could easily increase the production on their oldest most popular models. But they don’t won’t to saturate the market and bring their value down
@@RexofCaledonia Yes indeed it does not affect the wealthiest. Luckily those people spend their money still on expensive stuff. Perhaps we should look at this phenomenon as something like redistribution of wealth without major government and tax involvement. 😉 For the ones who take enough time they will find a lot of very good watches out there. It is the group dynamics which is the problem, because it is more easy to follow what others believe is good and it is much harder to get down the rabbit hole and identify an unknown product or brand with much less reference as being perhaps equally as good in design and technicality. That's the art.
Amazing piece at that price. However there is only 19 Jewels on a tourbillon movement? Can't help but notice the pallet fork tip did not use jewel or is it that silicon escapement doesn't require it?
A low jewel count is a sign of good engineering. More jewels simply means there are more friction points by reducing friction points one can squeeze the maximum potential out of a movement.
That’s very impressive, I love seeing successes such as this. Further laments my belief that the mechanical wristwatch is the finest piece of machinery man has ever made.
Can I just say the shot at 5:40 is absolutely stunning. It really shows off the piece and it's a clever little angle. Nice job! And yes, I'm subscribed.
One huge advantage to major brands is that it is easy (ok, maybe not easy) to get your watch looked at and sent for repair, using OEM parts. If you own a Ming or this brand and you live in Iowa and you want it fixed, good luck, because they will have a very small factory and an even smaller section dedicated to repairs. AND, older brands like Patek, Rolex, Omega, etc. have made their movements sturdier over the years so they are far more reliable than in the past. Newer indies may not produce such robust watches out of the gate.
Both small and big brands have their advantages, however there are still small brands like us and a few others that are invested in going above and beyond to provide the level of service and reliability of the major brands you mention. The exception is not the rule, we wish it were however being the exception is incredibly challenging and the reason most simply would play Dark Souls as Watchfinder said in their video. As it pertains to most smaller brands and even to some medium to larger sized brands most outsource their product development and rely primarily on third party movement and agencies to bring their creation to light, this also goes with their service. In fact many do not even have the product enter their office or country where they are located, most are simply shipped factory direct. This is because the barrier to entry is extremely high and access to the minds and suppliers to help them achieve this are for the most part in Switzerland. A brand that is located elsewhere in the world reliant on an agency and movement supplier in Switzerland is much more at risk of underserving their customer base. Horage is in an interesting position in that we have our own engineering and watchmaking team and we have been engineering movements since 2008 with what we feel are some of the most talented minds with a deep understanding of industrial process management. Our location is in Biel/Bienne which is the same home of two of the brands you mention Rolex and Omega, they are both about 1 kilometre either side of us. Us like them rely on close partners within our town and surrounding area to bring our movements to life. In fact all parts aside from our silicon escapement that we engineer, but produce in Germany come from within a 35km radius of our town, even the big guys have to buy their silicon parts and try to snap up suppliers whenever possible. For 20 years now we have provided some of the biggest in the Swiss watch industry parts and project management to ensure their projects come to light. We have learned a lot about the pains of a big brand and also realized the disconnection most have from design to production and most importantly from brand to consumer. Sturdiness of movements is something you mention and this comes from time and industrialization processes like the brands have done which you mention. We too have been invested in industrializing manufacture processes to ensure quality product and service at all costs. Our engineers are watchmakers and that means the very person developing our movements is also de-risking them heavily over years of prototyping. Additionally when it comes to service those same persons are the ones servicing the watches which provides an even higher level of service than the big brands could offer. By being smaller we have many advantages as we can be far more agile and have a direct line between customer service and the very engineer that developed the movement. Customers are provided with a much more transparent inquiry, sales and service process then they would experience from the big groups. The world has changed a lot especially within the last year. Digital communication has helped expedite process for those that embrace them and bring their customers along for the ride. After all the customer is the only one that keeps a brands lights on, all others in a brands network rely on a brand to go above and beyond for their customer. We communicate very openly with our customer base and unlike many of the larger brands we have implemented live calls from our production and invite our customers in on calls to see just what might be going. If a watch requires service we have a few locations in the world now, however to ensure we provide the best we prefer that watches come to our facility in Biel, to do so we arrange courier pickup from the customers location and it ships directly to us, after service it is shipped via courier back. We have had very positive feedback on this and this is because our customer service is closing tied to production and watchmakers. There is a reason most are just discovering us now and that is because when most brands start budgets are allocated to marketing. We have had many ask us to spend more on marketing, but if we did that we would have to take resources from engineering, watchmaking, and ultimately de-risking of our production. Rather than do the hard stuff first the easiest, shortest and less costly road is to outsource and double down on marketing. This is completely ok, because after all watches are a hobby and the vast differences in this industry keep the fascination of our mechanical world alive, but at some point there should be a point smaller brands start thinking like a bigger brand and investing in their own infrastructure and IP to ensure they can provide long term support to their community. Most unfortunately over spend on marketing and continue to leave the innovation to 3rd parties. Our approach and why most are only discovering us more recently has been again due to our determination to focus on the hard stuff first. A deep understanding in industrial processes has helped us to ensure a stable movement supply, IP security and security in movement supply as an independent. By doing this we can come to market with a sound product, sound service and be able to stand on our own amongst the best of them. There was a lot to unpack there and you and anyone else is welcome to visit us in Biel or join in on any of our live calls from our facility to see just how we go about making watches. Thank you.
You did a marvelous job on this production. From your brilliant macro cinematography to the thoughtful and well recorded narration and everything in between, it is a privilege to enjoy your work. Thank you.
Now, why would you put a pointer on the tourbillon but neglect to put second hash marks on the dial?? Also, I didn’t see any jewels on the pallet in the escapement. They have to be there. Right??
@@HORAGE if I'm being honest, I love what I'm seeing but I personally have a hard time buying any watch over 500USD if I can't try it on in person. But if y'all ever come to NYC, or I travel to one of your locations, I definitely will be checking out the collection first thing!
It’s a Sunday and I am sitting here in our garden with some of our team members having delicious fish and pizza bread from Jamie Oliver’s pizza oven and we have a great time with this amazing review. 👌
Absolutely stunning watch design, ultra modern and still timeless, and an amazing price I didn't think was possible for a Swiss Made tourbillon. I'm an owner of the Tag Heuer Carrera Chronograph Tourbuillon. This is my next watch I'm going to buy :) thanks for a fantastic video as well, you make them very professionally
tourbillons are really the nicest watches i love them. if i was rich i would have one in every top watch brand but for now i will find the nicest inexpensive tourbillons, and this is next on my list. beautiful time piece !!...
It is beautiful. I like the submariner though.. However this watch has a nice skeleton look.. That square hatch design is great. A second hand for me would be good...also an auto winding feature is missing.. You get the tourbillon though........ Hmmm tough decision.
@@HORAGE Thanks for the personal reply, you're not going to see that from Patek or AP anytime soon. That means something to me. I myself am trying to get to school and become a Watchmaker. After all humans invented Time, mastery of it is well worth dedicating ones life to
@@styx4947 You are very welcome. Great to hear you are pursuing watchmaking. Be sure to keep us up to date on your developments and feel free to come by should you be in Switzerland.
This is a big deal, this company is made up of Mavericks and they have achieved a huge feat with this timepiece. If you can support them with a purchase, do it. It’s a win win.
If I had $10k to put towards a watch it'd either be a White Birch, Blue Santos or this. The story alone is worth half the price. Whilst the other two are established pieces of beauty, refinement, history and innovation in it's own way, this Horage would feel unmistakable special, and from a collectors stand point, is the kind of watch that 20-30 years from now could be seen as a Proto work of a great house or movement.
This is truly one beautiful watch, I wouldn't even wear it, it would just be on display in the house and I would look at it everyday. awesome video, really makes one appreciate the "time" that goes into a piece like this,
John F Kennedy: “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard. Horage: Hold my beer.
An heroic project that is sadly well beyond my means. It sounds like insanity but I believe there is is method in their madness: The name Horage has now achieved legendary status.
Somehow I want one so bad right now! This watch is a game changer! Just a suggestion, it would be nice to see a closed dial version and the Tourbillon as the star of the show. I think the open dial takes away from the It. But I still like it. Phenomenal work!
Inspirational story, great design and nice finishing on the movement especially. Will Horage have an authorized retailer in Hong Kong (promote, sell & service)? If yes, you already have a customer. Awesome job !!! Bravo !! 👍🍾👏👏
Thank you for reaching out and for the kind words. We are currently working on our first location in Hong Kong together with a retail partner. It will be opening in October. We will make an official announcement around this in early September. Feel free to reach out to us anytime. Thanks again!
Hi Jennifer, what you see is the lubricant spreading over the teeth. This blue is the natural color of Silicon. I have explained this already in some other comments. For more questions don’t hesitate to ask me.
simply WOW! incredible engineering. great story. desirable time piece. Im really digging this video. this channel, the host, the content: you guys inspire me to GO FOR IT! keep up the great work 👍🏽
I like your ch. because its classy and gets to the point. I feel like the thumbnails cheapens the feel and makes it click-baity. Just my honest opinion.
We know you want more watches…. click here: linktr.ee/watchfinder
For the ones that want to quickly know what "cheap" stands for:
9:33 "costs just a hair over 8,000 usd"
Thanks.
For a skeleton tourbillon, an AP with a simmilar movement will set you back 130 retail and then 200-400 resale, or a Jacob will set you back 400
8k ain't cheap, but given it's a tourbillion, it definitely is.
@@adityapattnaik1405 A lot tourbillions are priced at 100k+. Considering a lot of swiss made luxury watches are investments since they generally hold their value (not counting inflation) the price of a watch can some times be irrelevant if you have enough disposable income. 8.000 CHF isn't a bad price for a watch enthusiast wanting to own one of the most coveted types of complications in the industry.
Yup, don't care if it's a Tourbillon or a Tourantula... If this is supposed to be a humbling story it's far from it at over 1/3 my annual salary!
“I gave up after twenty minutes and played dark souls instead” a man of impeccable taste as always
Elden ring now, well soon anyways.
Imagine him playing Sekiro
The one who didn’t made a watch company though (jokes)
He knows where his priorities are.
He’d say Elden Ring now.
This is one of the most beautiful forms of creative insanity in mechanical watch making .. I've seen in a very long time. Wish them great success and will start the saving process.
Thank you very much. Its been an amazing, but incredibly challenging journey. Come by and visit us sometime. The door is always open. Thank you.
@@HORAGE you are way better than other microbrands sprouting out like mushrooms and your craftsmanship is a testament that you are making luxury with wits. :)
So what! It’s not a Rolex.
It’s still not a Rolex!
@@tomchung3880 lick your Rolex then 🤣🤣🤣
I've been obsessed with the Tourbillon for a long time now. It's the most beautiful thing I've ever seen in a watch. It's good to see that even today, over 200 years after its invention, it's still captivating the attention of people.
Mr. Talking hands person, this channel and everything you do, is absolutely amazing. Thank you. I dont speak for all watch lovers but I will anyway... thank you for bringing such cool things to us!
Very well said. They do incredible work and we feel honoured to have been featured on their channel.
His name is Andrew Morgan - wonderful
This was a beautiful video. Anyone else agree that just watching a video of macro shots of wheels, cogs and pallet forks is mesmerising?
Even we are drooling. Incredible video work by Watchfinder.
@Eric Erickson Many thanks. You will have to visit us sometime in Switzerland.
it highlighted the poor utilitarian finishing.
@@davidkaplan5517 Nothing is perfect but looks pretty dang good to me considering at this price there's NOBODY finishing that many bevels by hand. The lattice pattern means a ton of facets and they really do look even and well polished to me. Bravo, @HORAGE I am impressed. I donated to your cause and am still hoping to win the $1 watch!
@@HORAGE Beautifil I am already checking the website! Gorgeous watch by the way congratulations guys!
To be honest though it is quite a pretty watch as well. Plus good on them for steping out and making their own watch.
Thank you for checking it out 👍
This watch is phenomenal looking. I absolutely love the grid design for the skeletonized movement.
Wonderful to hear. Thank you!
I love the "Industrial Skeletonization" look to it. Beautiful watch.
Thank you Jim!
Would that be "brutalism"?
Or am I wrong?
@@grantflippin7808 recently I watched some very interesting documentary about brutalist architecture in Berlin. I knew some of the buildings from my school trips to Berlin. At that time I did not understand much and thought it is ugly. Today some 25 years later I start to understand a lot more about that architectural direction. Probably we are still far away yet from this style 😉
Brutalism has lot of asymmetric I think this is could still considered as industrial style
Personally you make the best reviews about horology on youtube. A true watch collector or enthusiast admires and recognizes art when its seen. These days people with money just collect for popularity and show off. Keep up the good works bro.
This is IT! I've been mostly focused on vintage watches, as they are sometimes still somewhat affordable, and attainable, and there is value in vintage which is missing in modern watches; scarcity, and style. My goal has been to get a Rolex, either an Explorer or Oysterquartz, but for the money, THIS just makes more sense on so many levels. It's not "mass produced", the finishing is really world class, and the tourbillon takes it to a level unseen anywhere else in the market. Congrats!!!
Had no idea this existed before this video. Thank you Watchfinder for giving us a glimpse into this great story. Love the watch, striking and modern. The chamfered square grid dial design is very telling of its modern CAD heritage and I absolutely love that.
Its not easy to make something which is unlike something else without getting odd. I think we found a very good balance here and everybody is very happy. When you wear it on a daily basis this design never gets boring, but it is also not intrusive. Team did a very good job.
@@andifelsl couldn't agree more!
As a happy owner of the Tourbillon 1, very happy to see it on your channel!
Is it worth it? Are you happy that you bought it?
@@morten170 Worth every penny if you ask me. Quality is top, remember they used to supply components to many Swiss brands. Price aside, the specification is still very impressive. The only question would be if you like the skeletonized design, and if you care about brand and resell value
Anson, it's Landon here. Thank you for the support and for the kind words.
Thank you for answering. It is a beautiful watch and a differential as well. It Will be on my watch list. Pun intended 😂
Holy shit!!! They’ve done it. The breath of fresh air this industry has been dying for. Modularity, customizable, beautiful, industrious, efficient and effective. This will not only sell its ass off but will likely propel Horage into the upper ionosphere of major watch manufacturers in the sales arena. We need this watch just as much and likely a lot more than we need A. Lange Söhne watches. Both fulfilling the two greatest consumer needs
Your comment really touched us. Thank you very much for the kind words. Our door is open to you here in Switzerland.
@@landonstirling4338 maybe one day, but for today it is all I can do to convince my three girls and boy on the way that we are not poor. Thankfully style is not simply dictated by money so my children win awards at school for being the best dressed and although I do get to take a second every few minutes to admire the complexity, beauty, and craftsmanship of an automatic watch, I’m a long way off from the fine skilled hands of Switzerland. Cheers
@@spencerlocke7443 Wonderful to hear and very well said. Thank you.
After years of thinking of buying a watch, I finally might get this. Really impressed!
@@CDines l will definitely contemplate to get one especially since Rolex will not condescend to sell me their inferior products.
A truly inspirational story of modern horology! Wish the internal framework had more elegant curved shapes, all of those gears kind of look imprisoned. But for those who enjoy industrial design, this is definitely a great watch! As always, spectacular videography and wonderful journalism. Thank you for posting such amazing content.
Amazing content. I know the watch since we make it, but can't stop looking at those shots and listening to the story by myself ;-)
I hear you but I kinda like it's medieval gate type of look, everything nowadays is curved.... including myself ... 🍻 🍻 🍕🍕
Tourbillon 1 is now reloaded with a Microrotor movement. Next level and a nice project to follow.
You’re not the only one who dropped something to play Dark Souls instead!
Yeah. I’ve “dropped” my controller several times.
I raged quit and got a refund on steam. Back to pubg I went🤷♂️
@@SVTBansheeman completely understandable, my friend. I never had to patience or friends for the BR genre.
It's probably more frustrating than starting a watch brand 🤷🏻♂️
Git gud scrubs
Limited edition run? Just realized this is an older post, I was ready to buy. Looking forward to what’s next for Horage. Great video.
I've preordered their supersede watch. Its 5k for a micro-rotor gmt with an integrated bracelet. No other company offers such a deal.
The watch is absolutely astounding. The lore behind it alone has me drooling. Grail for SURE.
Wonderful to hear! Thank you 😊
Mechanically Beautiful
I'm glad to see the Swiss getting out of the "finishing business" and into the business of watch engineering.
We love to hear that. We are heavily invested in engineering first above all else. Thank you!
This is why I subscribe. To learn about amazing feats like this! I'd feel like a Spaceview 2020 paired with this would provide you with a most interesting collection for the price of one Sea Dweller.
Taking notes, we heard that inspiration already one time ;-)
You see the fact that a husband and wife duo can produce this watch and put it on the market for 8k.......you gota wonder what the mark-up on the big brands is! Scary stuff.
Just wait til you order a replacement strap from the big brands.
To be fair. It is my opinion that, the top 5 most desirable watches have little to do with their brands in regards to price, it is the market and buyers that are feeding this ridiculous mark-up carousel. And frankly, the carousel only affect those that can't afford the watches. The ultra wealthy are not particularly affect. In fact, it could be argued that this system keeps the circle tight and easier for them to enjoy the most revered watches.
@@RexofCaledonia I agree with you to a certain extent. It’s true the brands don’t set the prices but they do have a lot more control of whether they go up and down than endometrial else. They set the production amount. And they keep the prices high by intentionally limiting the amount of watches they produce each year. The only reason you have to get on a waiting list for a Rolex that hasn’t had any major changes in years is because they want it that way. They could easily increase the production on their oldest most popular models. But they don’t won’t to saturate the market and bring their value down
Marketing, executive lavish salaries, boutiques rent, etc
@@RexofCaledonia Yes indeed it does not affect the wealthiest. Luckily those people spend their money still on expensive stuff. Perhaps we should look at this phenomenon as something like redistribution of wealth without major government and tax involvement. 😉 For the ones who take enough time they will find a lot of very good watches out there. It is the group dynamics which is the problem, because it is more easy to follow what others believe is good and it is much harder to get down the rabbit hole and identify an unknown product or brand with much less reference as being perhaps equally as good in design and technicality. That's the art.
I’m not usually a fan of skeleton dials but I couldn’t stop looking at this one. Stunner👏👌
Thank you and very happy you like the looks of Tourbillon 1
Same here.
Amazing piece at that price. However there is only 19 Jewels on a tourbillon movement? Can't help but notice the pallet fork tip did not use jewel or is it that silicon escapement doesn't require it?
yes this is silicon escapement. and good engineering work will reduce the jewels amount ;)
A low jewel count is a sign of good engineering. More jewels simply means there are more friction points by reducing friction points one can squeeze the maximum potential out of a movement.
Love the dark souls comparison at the start
That’s very impressive, I love seeing successes such as this. Further laments my belief that the mechanical wristwatch is the finest piece of machinery man has ever made.
I wish this brand all the success, what a ballsy story with ridiculous hurdles to overcome at every step!
But I just can't get past the name "Horage"
Can I just say the shot at 5:40 is absolutely stunning. It really shows off the piece and it's a clever little angle. Nice job!
And yes, I'm subscribed.
I watched this video for 5:39 and read your post and hit the 5:40 and I swear it was exactly right at 5:40. So strange.. crazy luck
8 grand, man that's a steel for a Swiss made tourbillon.
Thank you very much!
One huge advantage to major brands is that it is easy (ok, maybe not easy) to get your watch looked at and sent for repair, using OEM parts. If you own a Ming or this brand and you live in Iowa and you want it fixed, good luck, because they will have a very small factory and an even smaller section dedicated to repairs.
AND, older brands like Patek, Rolex, Omega, etc. have made their movements sturdier over the years so they are far more reliable than in the past. Newer indies may not produce such robust watches out of the gate.
Both small and big brands have their advantages, however there are still small brands like us and a few others that are invested in going above and beyond to provide the level of service and reliability of the major brands you mention. The exception is not the rule, we wish it were however being the exception is incredibly challenging and the reason most simply would play Dark Souls as Watchfinder said in their video.
As it pertains to most smaller brands and even to some medium to larger sized brands most outsource their product development and rely primarily on third party movement and agencies to bring their creation to light, this also goes with their service. In fact many do not even have the product enter their office or country where they are located, most are simply shipped factory direct. This is because the barrier to entry is extremely high and access to the minds and suppliers to help them achieve this are for the most part in Switzerland. A brand that is located elsewhere in the world reliant on an agency and movement supplier in Switzerland is much more at risk of underserving their customer base.
Horage is in an interesting position in that we have our own engineering and watchmaking team and we have been engineering movements since 2008 with what we feel are some of the most talented minds with a deep understanding of industrial process management. Our location is in Biel/Bienne which is the same home of two of the brands you mention Rolex and Omega, they are both about 1 kilometre either side of us. Us like them rely on close partners within our town and surrounding area to bring our movements to life. In fact all parts aside from our silicon escapement that we engineer, but produce in Germany come from within a 35km radius of our town, even the big guys have to buy their silicon parts and try to snap up suppliers whenever possible.
For 20 years now we have provided some of the biggest in the Swiss watch industry parts and project management to ensure their projects come to light. We have learned a lot about the pains of a big brand and also realized the disconnection most have from design to production and most importantly from brand to consumer.
Sturdiness of movements is something you mention and this comes from time and industrialization processes like the brands have done which you mention. We too have been invested in industrializing manufacture processes to ensure quality product and service at all costs. Our engineers are watchmakers and that means the very person developing our movements is also de-risking them heavily over years of prototyping. Additionally when it comes to service those same persons are the ones servicing the watches which provides an even higher level of service than the big brands could offer. By being smaller we have many advantages as we can be far more agile and have a direct line between customer service and the very engineer that developed the movement. Customers are provided with a much more transparent inquiry, sales and service process then they would experience from the big groups.
The world has changed a lot especially within the last year. Digital communication has helped expedite process for those that embrace them and bring their customers along for the ride. After all the customer is the only one that keeps a brands lights on, all others in a brands network rely on a brand to go above and beyond for their customer.
We communicate very openly with our customer base and unlike many of the larger brands we have implemented live calls from our production and invite our customers in on calls to see just what might be going. If a watch requires service we have a few locations in the world now, however to ensure we provide the best we prefer that watches come to our facility in Biel, to do so we arrange courier pickup from the customers location and it ships directly to us, after service it is shipped via courier back. We have had very positive feedback on this and this is because our customer service is closing tied to production and watchmakers.
There is a reason most are just discovering us now and that is because when most brands start budgets are allocated to marketing. We have had many ask us to spend more on marketing, but if we did that we would have to take resources from engineering, watchmaking, and ultimately de-risking of our production. Rather than do the hard stuff first the easiest, shortest and less costly road is to outsource and double down on marketing. This is completely ok, because after all watches are a hobby and the vast differences in this industry keep the fascination of our mechanical world alive, but at some point there should be a point smaller brands start thinking like a bigger brand and investing in their own infrastructure and IP to ensure they can provide long term support to their community. Most unfortunately over spend on marketing and continue to leave the innovation to 3rd parties.
Our approach and why most are only discovering us more recently has been again due to our determination to focus on the hard stuff first. A deep understanding in industrial processes has helped us to ensure a stable movement supply, IP security and security in movement supply as an independent. By doing this we can come to market with a sound product, sound service and be able to stand on our own amongst the best of them.
There was a lot to unpack there and you and anyone else is welcome to visit us in Biel or join in on any of our live calls from our facility to see just how we go about making watches.
Thank you.
Never heard of them before now. But WOW, what a story.
And what a watch!
Great to hear! Thank you.
You did a marvelous job on this production. From your brilliant macro cinematography to the thoughtful and well recorded narration and everything in between, it is a privilege to enjoy your work. Thank you.
They really did and it was quite a surprise to see just how well they relayed our story.
@@HORAGE Congratulations for creating this brilliant and intriguing watch! I wish you continued success. Be well.
@@richardsisk1770 Thank you so much! If you are ever in Switzerland be sure to come by for a visit.
@@HORAGE Thank you kindly. I certainly hope to visit sometime. Be well. All my best to you! I 😀
@@richardsisk1770 We look forward to it!
Thats why I love watching Watchfinder...Its a continous process of Learning.God bless WATCHFINDER.
Indeed amazing content creation here👏
Loved the dial... looks stunning ... congratulations for HORAGE...
What a wonderful display of engineering. Complements to Horage on this achievement, and I’m looking forward to others following in their footsteps.
Thank you very much for the kind words.
one of the only people I've heard on youtube who actually gets the subjunctive form correct!
Now, why would you put a pointer on the tourbillon but neglect to put second hash marks on the dial?? Also, I didn’t see any jewels on the pallet in the escapement. They have to be there. Right??
Guess they tested its not needed due to the silicone material used for the escapement and pallet fork
We need the pointer to pass COSC. Because COSC is measuring visually and we need to have an indication for that.
Andi replied already and as mentioned it is for chronometer certification. Thank you for asking.
Everything you show on your channel, I can not afford but I'll give you a subscribe because of your video quality, clarity and excellent explanations
Those specs on that tourbillon are INSANE. That's a beautiful story.
Wonderful to hear you discovered us here. Feel free to reach out with any questions.
@@HORAGE if I'm being honest, I love what I'm seeing but I personally have a hard time buying any watch over 500USD if I can't try it on in person. But if y'all ever come to NYC, or I travel to one of your locations, I definitely will be checking out the collection first thing!
Wow, hats off to Horage for sticking it out and slam-dunking it! What a great success story.
Many thanks for the kind words and suppport!
The roughness of this watch is strangely nice and suits the watch quite well.
We like deep brushes… hard to make and just gives this brute look but still refined.
I’ve looked around and I can’t find one in the links or online. Does anyone have a site I can buy this beautiful watch from?
Nice! A casual “Dark Souls” reference for us gaming nerds. 😀
If we would not consist of nerds we probably wouldn't have done that 😅
Thanks for great video that discusses the various details of making a high end watch!
Is there a book that discusses this, by any chance?!?
I was really impressed by everything I heard, then my jaw dropped when he said the base material is 904L Steel! What a gorgeous time piece
No corner cutting here 😉
Happy new year... regards from Athens Greece!
Great Storytelling! Well done watchfinder!
They nailed it 👍
how did I stumble on to watch videos and can't stop watching them?
I own this. Never thought I'd see it here
Lucky you
… respect !
Where you aware of the story behind the watch before purchase?
It’s a Sunday and I am sitting here in our garden with some of our team members having delicious fish and pizza bread from Jamie Oliver’s pizza oven and we have a great time with this amazing review. 👌
Thank you for the support Ahmad. It's wonderful to see it on the channel here. Hope to see you in Switzerland one day.
I suggest you hit the watch with some compressed air to help eliminate the dust before filming.
Beautiful watch, quality and simply masterful! And as usual, a brilliant review Watchfinder! 👍 🙏
Absolutely stunning watch design, ultra modern and still timeless, and an amazing price I didn't think was possible for a Swiss Made tourbillon. I'm an owner of the Tag Heuer Carrera Chronograph Tourbuillon. This is my next watch I'm going to buy :) thanks for a fantastic video as well, you make them very professionally
Awesome. Thanks for taking the time to do this. 🖖🏻🖖🏻👍👍🇦🇺🇦🇺🥃🥃
Video games and watches… a man after my own heart. Keep it up chap
Thanks to my good friend Markus L. We are also into mountainbiking 😍
tourbillons are really the nicest watches i love them. if i was rich i would have one in every top watch brand but for now i will find the nicest inexpensive tourbillons, and this is next on my list. beautiful time piece !!...
Fabulous story of grit & determination. What a price. Very keen.
Many thanks!
My god, what a watch, and how you narrate the story man really you are so talented
They really did an incredible job and thank you for the kind words on the watch.
You’re making me drool again. Fascinating stellar presentation!
Watchfinder turned the drool factor to 11. Thank you.
There is stock and COSC certified watches are also back in stock 😊
If the Rolex waiting list were a video game, it would be Dark Souls.
😂👏
My OCD can't stand the location of the seconds pointer on the Tourbillion. The pointer should be opposite the hairspring stake for better symmetry.
i do wish they dont inflate their prices, stay true to their initial philosophy and bless us with more of these creations
Top product for acceptable price is our guiding principle and typically this principle is very sticky with us ;-)
Man, I wish that those bolts would all be aligned, that would do a lot to make it look better. Is it really so difficult to do that?
Is Horage considering doing more dress oriented watches-complications such as monopussoirs or enamel dials?
It would be interesting to see this
We are always evolving and have some interesting projects on the horizon 😉.
@@HORAGE Congratulations on the realisation of this piece. This is truly a stunning and remarkable watch.
@@RexofCaledonia Thank you for the kind words!
Brilliant.... except for flat screw heads not being perfectly in line with each other or the framework..... why ?
Ordered this ! Love it..changing up the collection to rare unknown watches like this rather than the rat race rolexes.
Thank you very much for supporting us! We look forward to bringing more exciting pieces to life. Thanks again!
Can you tell me which options this watch in the video has (ie case color and movement color?) Thanks for the reply.
Thanks for asking. The case is the brushed option and the movement is grey. Feel free to reach out any time.
@@HORAGE thanks for getting back to me so quickly!
$8k for this masterpiece is a steal! I would prefer this over a submariner.
It is beautiful. I like the submariner though.. However this watch has a nice skeleton look.. That square hatch design is great. A second hand for me would be good...also an auto winding feature is missing.. You get the tourbillon though........ Hmmm tough decision.
Horage... Brave, bold and courageous ! Dedicated, devoted and unfaltering ! Traits that make everything possible !
Thank you for the support and words of encouragement. We will keep moving forward.
Just found my first luxury watch! Thanks
Great to hear. Let us know if you have any questions.
This story and the watch are complete amazing! Thank you Mr. Talking Hands for showing us so many great, obscure watches
We are very happy you enjoyed our story.
I’m not surprised the Swiss made it in time and with the outstanding quality . That is Switzerland as it best
We really had our Swissness tested with this one. Thank you for the kind comment.
As one of the founders of Horag and being a German and I have to admit, that the Swiss are definitely the best at making mechanical watches.
Where can I buy this beauty?
Unbelievable 😍 your videos never disappoint. Thank you!
Where do I get one?
I’m curious to what the warranty is. Checked on the site but didn’t find. Seriously considering this beautiful watch…
@@HORAGE thank you!
the name Horage will become another omega, excellent watch brand name and loving the watch
They always find the best and unique nooks and crannies of horology
We are very happy they found us and shared our story with their community.
@@HORAGE Thanks for the personal reply, you're not going to see that from Patek or AP anytime soon. That means something to me. I myself am trying to get to school and become a Watchmaker. After all humans invented Time, mastery of it is well worth dedicating ones life to
@@styx4947 You are very welcome. Great to hear you are pursuing watchmaking. Be sure to keep us up to date on your developments and feel free to come by should you be in Switzerland.
I am going to buy Ingersoll skeleton watch please guide me is it good??
Jaw dropping story and timepiece. Thanks for the video :)
Does the Tourbillohave any advantage over a typicabalance wheel watch? Or just for appearance?
Well done video! Thank you.
Just appearance
This is a big deal, this company is made up of Mavericks and they have achieved a huge feat with this timepiece. If you can support them with a purchase, do it. It’s a win win.
Thank you!!
If I had $10k to put towards a watch it'd either be a White Birch, Blue Santos or this. The story alone is worth half the price. Whilst the other two are established pieces of beauty, refinement, history and innovation in it's own way, this Horage would feel unmistakable special, and from a collectors stand point, is the kind of watch that 20-30 years from now could be seen as a Proto work of a great house or movement.
This is truly one beautiful watch, I wouldn't even wear it, it would just be on display in the house and I would look at it everyday. awesome video, really makes one appreciate the "time" that goes into a piece like this,
For 8 grand you’d have to be mega damn rich to wear it and risk scratching any part of that s.o.b.
I want to buy it, where can I buy it?
John F Kennedy: “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.
Horage: Hold my beer.
I have some Tegernseer Beer 🍻 for you here. Always welcome to have one with all of us here in Biel
We love this. The Felsl Andi isn't kidding about beer. Come and visit us for a cold one!
Love your Content, thanks for the premium reviews. 👌❤️
Incredible quality in finishing.
Wonderful to hear. Thank you!
Some people with a trained eye see the quality of this deep brush finish.
An heroic project that is sadly well beyond my means. It sounds like insanity but I believe there is is method in their madness: The name Horage has now achieved legendary status.
Somehow I want one so bad right now! This watch is a game changer! Just a suggestion, it would be nice to see a closed dial version and the Tourbillon as the star of the show. I think the open dial takes away from the It. But I still like it. Phenomenal work!
Let’s see what the future will bring 😉
Inspirational story, great design and nice finishing on the movement especially.
Will Horage have an authorized retailer in Hong Kong (promote, sell & service)? If yes, you already have a customer.
Awesome job !!! Bravo !! 👍🍾👏👏
Thank you for reaching out and for the kind words. We are currently working on our first location in Hong Kong together with a retail partner. It will be opening in October. We will make an official announcement around this in early September. Feel free to reach out to us anytime. Thanks again!
Yes yes - Singapore too please 🙏
@@teacherkiat Thank you for reaching out. Watch Wonderland in Singapore carries our watches 👍.
For only 8 grand that’s one very beautiful timepiece. 90% Swiss is outstanding.
Thank you very much!
At 3:20 in u can see the blue coating coming off from engaging the other gear.. Just a lil tiny nit pick lol
Hi Jennifer, what you see is the lubricant spreading over the teeth. This blue is the natural color of Silicon. I have explained this already in some other comments. For more questions don’t hesitate to ask me.
simply WOW! incredible engineering. great story. desirable time piece. Im really digging this video. this channel, the host, the content: you guys inspire me to GO FOR IT! keep up the great work 👍🏽
Very happy to hear you enjoyed their take on the Horage story. We are here in Biel/Bienne. Come by and visit us!
@@HORAGE when and if Im in your parts, I'll try it on for size and we can go from there.. thanks!
My Tressalux with 3d face still works from the 70's... Not that this is a long time but a real beauty(imo).
I like your ch. because its classy and gets to the point. I feel like the thumbnails cheapens the feel and makes it click-baity. Just my honest opinion.
It's just how you get views. Hate the game etc...
surreal. I am probably going to buy this. 😳
Thank you! Feel free to reach out with any questions you might have. Thank you in advance for the support!
What do you think of
the Agelocer Tourbillon?