WIRED By Design: David Chang Shares the Secrets Behind Momofuku's Delicious Success

David Chang at WIRED by Design, 2014. In partnership with Skywalker Sound, Marin County, CA. To learn more visit: live.wired.com
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WIRED By Design: David Chang Shares the Secrets Behind Momofuku's Delicious Success
Producer: Editor in Chief - Scott Dadich, Creative Director - Billy Sorrentino, and Senior Producer - Sowjanya Kudva
Editor: Junho Kim

[@SarahAndBoston]

I love how he describes how creativity is stifled in a strict environment where no one feels they can speak up to challenge, and also stifled in a hippie environment where no one feels like they can criticize. Great speech, thanks Chef Chang.

[@MichaelAnthonyMital]

David Chang is a genius! He has created so many culinary experiences that the average person can also enjoy. This video needs more comments lol

[@melonbarmonster]

I remember the first shop. When Chang was there he was yelling at his employees but food was great. When he wasn't there the quality took a big dip.

[@NabilTouchie]

MOMOFUKU Gotta love the name

[@yvetteyasui]

"the secret path to a new deliciousness"
"Over season and under season. At the same time"
The freedom to fail and to fail big. Then refine, refine, refine.

[@jimmybrook7119]

Cool.

[@anthonylombardo1261]

I kinda don't understand the deep meaning as to what his chef who served the sandwich did wrong, didn't he try to push boundaries by doing what he wanted to cook? And then chang came in to re direct him, into the momofuku way, which as he stated, was the fuck you I wanna cook what I wanna eat?

[@zombiedeath1227]

First comment, 4th view