Why Amiri is the Hottest Brand in L.A.

Поділитися
Вставка
  • Опубліковано 6 вер 2024
  • How has Mike Amiri gone from dressing rock gods in a basement off Sunset Boulevard to creating California’s largest luxury brand? We spend the day with the LA native to find out what inspires his quintessentially L.A. aesthetic and his plans for going global.
    Film & Editing: Alex Loucas
    Cinematography: Carlos Mason
    Styling: Alison Edmond
    Chief Creative Officer: James Timmins
    Production: Quinn Buggs
    Models: Charlbi Dean at Next Models L.A.
    Jackson Oller at L.A. Models
    Hair & Makeup (Models): Michelle Mungcal
    Grooming (Mike Amiri): Michelle Harvey at Opus Beauty
    Chief Strategy Officer: Andrew Barker
    For news on the latest exclusives, fashion and lifestyle goods from C Magazine, follow us on Instagram at / ccaliforniastyle and / shopstudio.c

КОМЕНТАРІ • 75

  • @thefwenkmeister972
    @thefwenkmeister972 3 роки тому +30

    He should make a pop smoke tribute jacket or bag, pop was your number one fan ✌🏼

  • @saucegritytv
    @saucegritytv 4 роки тому +58

    POP SMOKE BROUGHT ME HERE.

  • @bigblue7091
    @bigblue7091 4 роки тому +6

    I wish Mike & his Team every Success , just Superb Products from the US of A Babee' 🌎

  • @NeitaRFTE
    @NeitaRFTE 5 років тому +5

    Very inspiring!

  • @user-pq9vu8xp5z
    @user-pq9vu8xp5z 5 років тому +10

    I LOVE AMIRI

    • @TheAbdi9312
      @TheAbdi9312 4 роки тому

      YuKiJiRuShi amiri luvs u

    • @kmoecho
      @kmoecho 3 роки тому

      I love amiri ,too and I cop the same amiri jeans at kmoclo.com in only $60 ,lmao,,

  • @thecatevans
    @thecatevans 3 роки тому +2

    Damn imagine pulling up to a video just to hate 🤣 go watch a thrift store doc or something - you knew what it was when you clicked bruh
    Also thrift stores are amazing and most shit is under five dollars, no shad at all

  • @ArianTheDon88
    @ArianTheDon88 4 роки тому +9

    Being comfortable with who you are yet you change your iranian name to MIKE. You aint fooling no1

    • @MahdiKnicks
      @MahdiKnicks 3 роки тому +3

      Good point

    • @smellyuglybaljeet3857
      @smellyuglybaljeet3857 3 роки тому

      You are a moron… he is one of those Beverly Hills Iranians (he is Iranian Jewish). His name is Hebrew, that is him literally staying true to his real identity and being comfortable with himself

  • @maverickbull1909
    @maverickbull1909 4 роки тому +29

    "Accessible"?!

  • @Neftegna
    @Neftegna 4 роки тому +20

    $1k for a jeans is insane! just another fashion brand without solid foundation that will disappear in couple of years.

    • @AA-ji2my
      @AA-ji2my 4 роки тому +4

      ne of their shirts had the words DRUGS ARE MY LIFE... like if your under 29 years old and not working i guess it would work.. but if your someone that works 24/7 and carries themselves on a professional level... amiri is not for you at all... i would not see real estate agents wearing this nor would i see finance dudes... maybe maybe for Saturday night they would wear the AMIRI LONG SLEEVE CASUAL SHIRTS THE SHARK PRINT, ETC.... BUT NOT THE COLLEGE TSHIRTS.. NO CHANCE.

    • @RaahPolo
      @RaahPolo 4 роки тому +10

      A A what is wrong with you lmfao

    • @chrisxx9735
      @chrisxx9735 4 роки тому

      yeah ,I agree, bro , I always cop the amiri jeans at kmoclo.com in small budgets,lmao.

    • @JBando_203
      @JBando_203 2 роки тому

      @@AA-ji2my ok?

    • @patr70
      @patr70 Рік тому

      Amiri is a newer version of D'Squared2 or John Varvatos but 3x as Expensive...

  • @gotchabud3047
    @gotchabud3047 Рік тому

    I’ll just buy replica Amiri and bamn no more need to complain

  • @surajchauhan-rc3ff
    @surajchauhan-rc3ff 3 роки тому +1

    DIOR song brought me here

  • @user-hz9ux7fz3r
    @user-hz9ux7fz3r 2 роки тому

    My nickname is Amiri so Awesome.

  • @LeBeautiful
    @LeBeautiful 4 роки тому +2

    MIKE AMIRI MIKE AMIRI

    • @kmoecho
      @kmoecho 3 роки тому

      I cop the same amiri jeans at kmoclo.com in only $60 ,lmao,,

  • @beau__
    @beau__ 15 днів тому

    Micki Eyes

  • @fushan9640
    @fushan9640 3 роки тому

    You think so

  • @stefanoavvenente
    @stefanoavvenente 5 років тому +2

    please, music track?

    • @kushsmokegunsmoke2667
      @kushsmokegunsmoke2667 4 роки тому

      stevecomely music it’s called “This song gives me aids” 😂😂 shitty taste in music bud

    • @reubenler7784
      @reubenler7784 4 роки тому +1

      @@kushsmokegunsmoke2667no one asked for negative comments I feel sorry for you
      attacking others because of a simple harmless question that doesn't concern you is just pathetic
      Besides what's wrong with the music? I want to listen to it
      Its dope you gotta a problem with me liking it? Huh? Just hide behind your keyboard like the loser you are

    • @anguiishmusic
      @anguiishmusic 4 роки тому

      Reuben Ler try shazaming the song .

    • @mlozano818
      @mlozano818 3 роки тому

      Sex Tourists by French Kicks

  • @VonGoldfinger
    @VonGoldfinger 3 роки тому +3

    Couple of years ago it was that hideous Philip Plein. Now it’s Amiri.

  • @donkustuent7039
    @donkustuent7039 Рік тому

    People just hate most of these comments don't even know any about being fashion designer

  • @patrickdalmoro4003
    @patrickdalmoro4003 3 роки тому

    ❤️❤️❤️❤️

  • @chrisxx9735
    @chrisxx9735 4 роки тому +2

    amiri jeans is hard and I like the fit ,but it is too expensive and I always cop the UA amiri jeans at kmoclo.com , not too bad !

    • @rera1386
      @rera1386 4 роки тому

      Yo!! Thanks for that referral. I haven’t purchased yet but seeing the price on them I’m definitely gonna buy!!

  • @liamtapispisan8146
    @liamtapispisan8146 4 роки тому +2

    Hedi did you get a haircut?

  • @wirsinddaswaswirsind
    @wirsinddaswaswirsind 5 років тому +16

    This guy should stop stealing desings from Hedi Slimane and try to sell them as his owns.

    • @TheRitter
      @TheRitter 5 років тому +5

      It is LA STYLE, HEDI SLIMANE wasn't making clothes like this until he moved to LA

    • @wirsinddaswaswirsind
      @wirsinddaswaswirsind 5 років тому +6

      @@TheRitter Even if some of Hedis Designs are heavily inspired by LA, this doesn't give this Amiri guy the right to rip off the whole Hedi aesthetic (fit, cuts, details). Amiri wouldn't exist without Hedi, Im 100% sure.

    • @MS-fw8yd
      @MS-fw8yd 4 роки тому +1

      wirsinddaswaswirsind calm your young ass down, I mix Amiri jeans with Hedi jackets.

    • @kmoecho
      @kmoecho 3 роки тому

      I cop the same amiri jeans at kmoclo.com in only $60 ,lmao,,

    • @pnj959
      @pnj959 3 роки тому

      @@wirsinddaswaswirsind you should see how they fit in person, they are different

  • @billycaulder4726
    @billycaulder4726 4 роки тому +1

    Art meets chaos is better and are at a different price point from the guy that founded prps!!!!

    • @kmoecho
      @kmoecho 3 роки тому

      I cop the same amiri jeans at kmoclo.com in only $60 ,lmao,,

  • @Neftegna
    @Neftegna 4 роки тому

    He looks like Ed Bassmaster

  • @armanitransport2604
    @armanitransport2604 4 роки тому +1

    Air brush started in the poor neighborhood like the places I'm from. But hey SOME black will buy anything.

  • @fanatik9590
    @fanatik9590 2 роки тому +1

    is funny how he claims to be a Luxury Fashion Company when you can get an airbrush jacket at any local L.A Festival or Swap-Meet. there's a big difference between PREMIUM denim/fabrics and LUXURY-- Tom Ford, LV, GUCCI are Luxury...Amiri is something else but definitely NOT Luxury.

  • @unitosumi6064
    @unitosumi6064 4 роки тому

    Capitalism trash..