The History of Amiri | Threaducation

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  • Опубліковано 9 лип 2024
  • Amiri one of the hottest brands in fashion right now. I’m sure you’ve heard every rapper from Lil Baby, to Gunna and Pop Smoke mention their Amiri Jeans, but in this video we’re going to be taking a closer look at Mike Amiri - the man behind the brand. His crazy journey begins in California where he grew first fell in love with Rock-n-roll, went to college to become a lawyer, became one of the founders of Korean Hip Hop, rented out a basement to start making jackets, and then took over the industry. This the history of Amiri.
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    Disclaimer: The images and videos used in this video are not owned or created by Threaducation. This video strictly adheres to fair use guidelines (educational content, review, research, discussion).
    Sources: docs.google.com/document/d/1A...
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КОМЕНТАРІ • 261

  • @obakengmojela9713
    @obakengmojela9713 3 роки тому +255

    I’m an Industrial Design student from South Africa with a passion for fashion too, some of these brands don’t really have a presence here but your channel always teaches me something. Keep up the good work bro

    • @Threaducation
      @Threaducation  3 роки тому +19

      thats so awesome thank you for watching bro

    • @MugishaMosesK
      @MugishaMosesK 3 роки тому +6

      You should bring them to SA?

    • @obakengmojela9713
      @obakengmojela9713 3 роки тому +5

      That’s the plan

    • @IconSana
      @IconSana 2 роки тому +6

      Nothing more wholesome than finding fellow South Africans in the comment section.
      I feel the same way. I am getting so much context and understanding to the depthitude of the fashion industry. I wish I had this knowledge prior to being disheartened at my pursuit in fashion.
      I've been binging because this content reignites the flame and I appreciate it so much . Keep it up!

    • @obakengmojela9713
      @obakengmojela9713 2 роки тому +1

      @@IconSana Never be disheartened, start small but keep your vision

  • @shalomythehomie4407
    @shalomythehomie4407 3 роки тому +203

    Starting his brand at 38, ahiii I’m 21 currently and had aspirations of all types of shit at 16 that I haven’t done yet. Not trying to say I lost them of course. Whether it’s him, or some people in my life doing it at whatever age, thank you :) you can still do it!

  • @davidevescovini402
    @davidevescovini402 3 роки тому +157

    That's wild. You're making fashion culture accessible and enjoyable to literally anyone, keep it going

    • @Threaducation
      @Threaducation  3 роки тому +15

      that's my goal thank you! more on the way

    • @davidevescovini402
      @davidevescovini402 3 роки тому +2

      @@91750fast yes(?)

    • @donaldtreadway8664
      @donaldtreadway8664 2 роки тому

      I don’t wanna sound like a hater but I didn’t see how everyone can afford it DONT get me wrong I love the brand

    • @3raees
      @3raees 2 роки тому

      @@donaldtreadway8664 accessible and enjoyable dummy noone is talking abt affording the brand

  • @Whodnl
    @Whodnl 3 роки тому +46

    Another Threaducation Classic

  • @AbbrelleLettley
    @AbbrelleLettley 2 роки тому +12

    His story is definitely inspiring, especially at the age he was to start a fashion brand. Takes focus and consistency. He definitely gave people hope to go after whatever you desire no matter the age!

  • @danielsedig7861
    @danielsedig7861 3 роки тому +14

    Brooo been waiting on this for long time no cappp

  • @zombl337og
    @zombl337og 3 роки тому +10

    I love these videos. Just got into fashion the past few years and this adds a lot of history to the scene for me.

  • @hhystericgglamour
    @hhystericgglamour 3 роки тому +3

    Wread back at it again. just started getting into fashion so i appreciate you doing all this fr, you the goat homie ❤️

  • @ubhutiontsundu6329
    @ubhutiontsundu6329 3 роки тому +4

    Been waiting for this one🔥

  • @vantemiles9255
    @vantemiles9255 3 роки тому +41

    Joe buddens hat has entered the chat

  • @damnlilt4483
    @damnlilt4483 2 роки тому +5

    Loved this video, mike is such an inspiration in terms of showing it’s never too late to do anything

  • @mitchelleafriyie9792
    @mitchelleafriyie9792 2 роки тому +8

    I love your channel, thank you so much for educating us and giving history behind the brands and people we commonly see

    • @Threaducation
      @Threaducation  2 роки тому +1

      thank you so much for watching! glad you like the videos - more on the way!

  • @itsking2u
    @itsking2u 3 роки тому +3

    Love the content keep up the great work

  • @ShotsMerkzAll
    @ShotsMerkzAll 3 роки тому +8

    It’s mind blowing that he was in drunken tiger and helped found korean hip hop, last thing that I would have thought about him

  • @tglad20
    @tglad20 3 роки тому +22

    It’s CRAZY this came out after Mal was talking about Joe Budden wearing weird hats lmao.

    • @uncagedstore3558
      @uncagedstore3558 3 роки тому +4

      Hahahahahah, for real though who’s wearing an amiri at 7am

    • @jimmymekkawi8977
      @jimmymekkawi8977 2 роки тому

      @@uncagedstore3558 I mean it’s recorded

  • @rareafrican
    @rareafrican 2 роки тому +5

    Love this! Super inspirational and i love Mike Amiri’s work😩🔥🔥

  • @Timihaastrup
    @Timihaastrup 3 роки тому +22

    You’ve really helped me develop my interest for fashion into an artistic passion. Thank you

    • @Threaducation
      @Threaducation  3 роки тому +2

      thank you for watching thats the type of thing I love to hear

  • @soberlucas29
    @soberlucas29 3 роки тому +1

    Thanks for your video that's deep wishing more people see your content.

  • @Supreme-m5w
    @Supreme-m5w Рік тому

    You’re videos are always great. Keep up the good work 😊

  • @jojodinero2084
    @jojodinero2084 3 роки тому +6

    @threaducation don't stop doing this you're changing the world and inspiring others

  • @6ryan208
    @6ryan208 3 роки тому +1

    Crazy how videos like this get little views, compared to what other video get. Crazy bro keep the grind you’ll make it

  • @vonn5kk
    @vonn5kk 3 роки тому +1

    Been waiting for this one !

  • @skullxer
    @skullxer Рік тому

    Love these videos🙌🏾

  • @IvarConq
    @IvarConq 2 роки тому +1

    Dope work mane. Such an awesome treasure of knowledge you are. You know I'm a fan🙏

  • @vantemiles9255
    @vantemiles9255 3 роки тому +3

    Back again with another banger!

  • @nexusboyko
    @nexusboyko 3 роки тому +3

    This is why I watch Threaducation, it's a kind of inspiration to me that I rarely find elsewhere.
    (that piano in the background too!)

    • @Threaducation
      @Threaducation  3 роки тому +1

      thats why I do it!

    • @nexusboyko
      @nexusboyko 3 роки тому

      @@Threaducation always appreciated! 🙏🙏

  • @ccchase420
    @ccchase420 3 роки тому +4

    Fantastic work! Audio improvement is not unnoticed 🔊👌

  • @johnstill8417
    @johnstill8417 3 роки тому +1

    Great video! Love it.

  • @Willemdreess
    @Willemdreess 3 роки тому +1

    Another great one, keep up the good work man

  • @FL2K
    @FL2K 3 роки тому +3

    My favourite vid of yours so far💯

  • @leojune4173
    @leojune4173 3 роки тому +6

    As a Korean American born from la wow he’s such an inspiration I didn’t know he was part of k rap

  • @terictv237
    @terictv237 3 роки тому +1

    bro I love the way you make your videos it is perfect

  • @robertobarasa4095
    @robertobarasa4095 3 роки тому +1

    Another great video

  • @williamman7304
    @williamman7304 3 роки тому +4

    The first time I heard about Mike Amiri is in2012. During that time, Clothing with "Short gun" distressing detail and leather patched MX1 denim gave me a shocking and impressive moment.

    • @DROJ
      @DROJ 3 роки тому

      🤣

  • @GetOffMyy
    @GetOffMyy 6 місяців тому

    Mike Amiri’s story is in my top 3 fashion stories. Love it.

  • @TheSegaCraft
    @TheSegaCraft 3 роки тому +2

    ayy new thread video

  • @PjCruzTv
    @PjCruzTv 10 місяців тому

    This was really dope. I had no real background on the man or the brand. It's always cool to be able to find content like this.

  • @nowrubi
    @nowrubi 2 роки тому

    great work !!!!! thanks for sharing

  • @187LooneyTune
    @187LooneyTune Рік тому +1

    Had to rewatch this 👏👏👏 great video.. let’s get a Lavin, Chanel, or Celine video

  • @kabelorangaka
    @kabelorangaka 2 роки тому

    love your videos man, another Threaducation classic, keep it up! can anyone tell me the piano melody playing in the background and why it seems so familiar??

  • @earthmane
    @earthmane 3 роки тому +1

    this video was mad inspiring.

  • @ToonGrimey
    @ToonGrimey 3 роки тому +4

    NOTIFICATIONS GANG LETS GO!!!!

  • @tntsquad1876
    @tntsquad1876 3 роки тому

    Back to back bangers 🕺

  • @Hitaka32
    @Hitaka32 3 роки тому +3

    This channel is too fire

  • @honeybeesavage4514
    @honeybeesavage4514 2 роки тому

    Another classic bruv

  • @thinkingthoughtsart
    @thinkingthoughtsart 3 роки тому

    Very inspirational!!!

  • @eazys9966
    @eazys9966 2 роки тому +1

    love the videos

  • @luispadronalcala8155
    @luispadronalcala8155 3 роки тому

    Dope video.. MORE PLEASE

  • @sirp194
    @sirp194 Рік тому

    Such an inspiration, and humble person

  • @akosuanimako8118
    @akosuanimako8118 2 роки тому +1

    I love these videos . Could you do one on Alexander McQueen ?

    • @704OMEN
      @704OMEN 2 роки тому

      Lmao everybody is asking for the Goat to have a video. Hopefully we get this soon.

  • @_dthree_
    @_dthree_ 3 роки тому +18

    This series >>>
    I hope you decide to do Telfar for an episode especially because compared to a lot of the other brands you’ve covered, they don’t rely on exclusivity so I would love to see how they came up

  • @MYnameIsANTONY
    @MYnameIsANTONY 3 роки тому

    Beautiful. Very inspiring.

  • @andreastryggvijensen7336
    @andreastryggvijensen7336 3 роки тому +1

    I have the shotgun hoodie, nice to know the story behind. great video

  • @AudaciousMarv
    @AudaciousMarv 3 роки тому

    👏🏽👏🏽👏🏽👏🏽 very informative

  • @rayve9128
    @rayve9128 2 роки тому +1

    Being inspired by 80s rock n roll clothes explains why I like the brand so much. Turns out me and mike have the same idea

  • @whiteheavn
    @whiteheavn 3 роки тому +10

    The little fun fact about he and Angelina Jolie was in the same school and year is mindblowing

  • @LususxNaturae
    @LususxNaturae 3 роки тому +1

    You having the piano version Bria’s Interlude playing in the background sealed the deal for me.

    • @bishopmack572
      @bishopmack572 2 роки тому +1

      The melody in Bria's Interlude is sampled from Missy Elliot's Friendly Skies. sounds like a piano cover of the original song tho.

    • @LususxNaturae
      @LususxNaturae 2 роки тому

      @@bishopmack572 | That’s a fact. Both songs be having me floating, tho. So either or, it’s lit for me 🙌🏽

  • @thegoodnewsbrand4256
    @thegoodnewsbrand4256 2 роки тому +8

    This is a story of a guy who had a passion and the ability to self fund . Most of us can only dream about that ...

    • @Jiorgiapeach
      @Jiorgiapeach 2 роки тому +4

      EXACTLY. Amiri is not a fashion prodigy. Amiri himself is a rich, handsome LA party boy that decided to go into fashion because he could and had some cute friends in LA wear and buy his stuff in the beginning…he the. hired a PR team and here we are .

    • @PersianSelection
      @PersianSelection 2 роки тому

      @@Jiorgiapeach lol don't hate.

  • @Iamjeffsledge
    @Iamjeffsledge 3 роки тому

    Welcome back Great video on Mike. He's just starting. You doing Rhude soon?

  • @dunebrand67
    @dunebrand67 2 роки тому +4

    I’m a fashion designer that started my own brand , look forward to having the honor of being featured on your page one day , love your page

  • @sugebzzy2038
    @sugebzzy2038 3 роки тому

    @threaduction what is the name of the place you said Mike was consulting fashion brands at before he started his own line?

  • @realbillyjoe9974
    @realbillyjoe9974 3 роки тому +1

    BACK TO BACK VIDEOS

  • @solootto
    @solootto 3 роки тому

    Channel with the clutch rn

  • @ubhutiontsundu6329
    @ubhutiontsundu6329 3 роки тому +4

    Notification Gang here🔥🥺🥺🥺🥺

  • @versus94100
    @versus94100 Рік тому

    The piano cover of Bria's Interlude in the background tho 🔥

  • @franciscoescobedo5669
    @franciscoescobedo5669 2 роки тому +3

    I think Rhude needs one of these 😁

  • @JewerlyAutomata
    @JewerlyAutomata 3 роки тому +3

    Would love to see your take on Hedi Slimane

  • @viralbananas
    @viralbananas 4 дні тому

    Micki Eyez was crazy nice on the mic.
    He kinda rapped like eminem did back then. On the third Drunken Tiger album in 2002, he said “check out my solo album in 2003.”
    Someone tell him Im still waiting. 🤬

  • @maverickbull1909
    @maverickbull1909 2 роки тому +1

    I like Amiri for their boots. I discovered him maybe 5 years ago while I was in the Bay Area. The weird thing is that I've never known anyone who knows what Amiri is or has it. Maybe it's more prevalent in LA? I find his style very similar to Saint Laurent except less chic.

  • @chrishicks1722
    @chrishicks1722 3 роки тому

    Fucking love this channel and the creators of it.

  • @Devananta-Rafiq
    @Devananta-Rafiq 3 роки тому +1

    I still prefer to buy secondhand Hedi's Dior or SLP, but it's just a matter of choice. Great video to learn still🔥🔥

  • @victorhapavenka170
    @victorhapavenka170 3 роки тому +5

    do one for tom ford, i think that would be cool

  • @AmarYahu
    @AmarYahu 3 роки тому +1

    *Another installment huh, Threaducation?*
    *-The Flyest Guy in the World* 🌎🌹✈️ 💯🚀 👽🦁👑 💜

  • @DB-lh6wz
    @DB-lh6wz 3 роки тому +1

    Nice vid, should do one on BBC/ IC

  • @franfranfrancis
    @franfranfrancis 2 роки тому

    TY!

  • @sub_639
    @sub_639 3 роки тому +4

    Clicked on this so quickly

  • @camcamlexlex
    @camcamlexlex 3 роки тому +1

    Your starting to really hone in on when's a good time to talk about certain brands...I see u!

  • @moseslloyd6944
    @moseslloyd6944 Рік тому

    I have been doing fashion since 2000, but I got high and never had the desire to get it going. I'm going to try again, I have great Ideas on how to make things better! If you're like me stop wasting time and do what you love to do!!!
    I will make it this time!!!

  • @pixelgamer7962
    @pixelgamer7962 3 роки тому +2

    less gooo

  • @BODEGAtrash
    @BODEGAtrash 3 роки тому +3

    Wearing Amiri listening to Threaducation talk about Amiri.

  • @o.nmusic4500
    @o.nmusic4500 3 роки тому +2

    yessirskiiii

  • @Tony.wickkkkk
    @Tony.wickkkkk 3 роки тому +4

    Do one of YSL!💕

  • @shdw.cartier9955
    @shdw.cartier9955 3 роки тому +2

    Please do Rhuigi Villasenor for Rhude!!

  • @MrBellicosta
    @MrBellicosta 3 роки тому +4

    Man another case of “White Privilege” Beverly Hills High, to SMC basically doing nothing, then turn into a Malibu’s Most Wanted rapper, changed his mind then out of nowhere calls up his boys and becomes a consultant for random clothing lines wow. Much love to Mike, but damn Mommy and Daddy must have had fat pockets.

    • @christopherayettey4390
      @christopherayettey4390 2 роки тому

      Looooool Ikr..
      I was just saying his fashion story isn't epic enough to justify his prices lol

  • @ToonGrimey
    @ToonGrimey 3 роки тому +3

    Can we possibly get a vid on kool kiy or warren lotas or KIdsuper ?

  • @roneilboodie6735
    @roneilboodie6735 2 роки тому

    Should do one on Phillip plein, cause mike Amiri sort of remind me of him besides the excessive price points of his clothes

  • @andres6546
    @andres6546 3 роки тому +2

    We need one on Matthew Williams

  • @Flygreensox
    @Flygreensox 2 роки тому +1

    Jewels Santana (dip set)
    Was the first person I seen in AMiRIs!
    That was like 2013

  • @GSeven-yc8gu
    @GSeven-yc8gu Рік тому

    The views shows who’s really into the integral part of brands not jus taking it for face value on its price tag and looks

  • @allenk6373
    @allenk6373 2 роки тому +1

    love amiri jackets
    they are super cool
    I would never pay 3000
    but it doesn't take away they cool design

  • @fuchsia4326
    @fuchsia4326 3 роки тому

    it would be sick if u dropped a video on luka sabbat

  • @Getactivewithraj
    @Getactivewithraj 3 роки тому +1

    I needed this 🖤 , can you to Botega veneta?

  • @showpentheartist
    @showpentheartist 2 роки тому +1

    It’s crazy how after Balmain fell off in mainstream Amiri took its place

  • @nayshauntate9116
    @nayshauntate9116 3 роки тому

    the greatest of all time

  • @Kingpixels
    @Kingpixels 3 роки тому +1

    Video Request : The History of Sk8thing

  • @0o497
    @0o497 3 роки тому +1

    Do one on christian louboutin

  • @bishopmack572
    @bishopmack572 2 роки тому

    Do a video on Brick Owens & (b)stroy!

  • @r0elcre125
    @r0elcre125 3 роки тому

    You should make a video about Matthew Williams

  • @lifewithtony8102
    @lifewithtony8102 3 роки тому

    Please can I get the background song🙏🏾🙏🏾🙏🏾

  • @davidonu8227
    @davidonu8227 3 роки тому

    Classic