WEBINAR: Going omnichannel? Don’t forget your modular content toolkit: the 5 reasons why

Pharmaceutical companies are developing ways to adopt omnichannel communication practices - and there are some industry-specific caveats. Planning and executing a proper campaign in Life Sciences means you have to transplant the vast knowledge from other industries (like customer journey building) into a new context while also dealing with content.
During this session, experts are going to discuss the interconnection between omnichannel campaigning in pharma and the innovative modular content approach: splitting content into flexible reusable blocks that are MLR-preapproved and channel-agnostic.
- Building an omnichannel campaign in practice: prerequisites, insights, goals
- Findings from actual projects and the role of personalized content
- Why content personalization involves standardization “backstage”
- How modular approach can be used as a key to unlock omnichannel for the industry
Hear from the panelists:
- Jose Maria Guido - Customer Engagement Transformation Lead at Sanofi
- Nataliya Andreychuk - Chief Executive Officer at Viseven
- Romika Bhowmick - Associate Director, Head of Web Platforms, Digital Commercial at Teva
- Pavel Klymenko - Head of Omnichannel / Multichannel Excellence at Viseven
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