Module 4: TOURISM MARKETING AND THE COMMUNICATION PROCESS ( GOAL OF MARKETING COMMUNICATION)

Communications models:
• The Harold Lasswell’s SMCRE Model
• Shannon and Weaver’s Mathematical Model
• Berlo’s SMCR Communication Model
• Osgood and Schramm’s Model of Communication
THE ROLE OF MARKETING COMMUNICATION
Communication is Influence
COMMUNICATION PROBLEMS
GOAL OF MARKETING COMMUNICATION