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Module 4: TOURISM MARKETING AND THE COMMUNICATION PROCESS ( GOAL OF MARKETING COMMUNICATION)
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- Опубліковано 26 кві 2023
- Communications models:
• The Harold Lasswell’s SMCRE Model
• Shannon and Weaver’s Mathematical Model
• Berlo’s SMCR Communication Model
• Osgood and Schramm’s Model of Communication
THE ROLE OF MARKETING COMMUNICATION
Communication is Influence
COMMUNICATION PROBLEMS
GOAL OF MARKETING COMMUNICATION