Відео

Communications models: • The Harold Lasswell’s SMCRE Model • Shannon and Weaver’s Mathematical Model • Berlo’s SMCR Communication Model • Osgood and Schramm’s Model of Communication THE ROLE OF MARKETING COMMUNICATION Communication is Influence COMMUNICATION PROBLEMS GOAL OF MARKETING COMMUNICATION

* Definition of Consumer Behaviour * The factors that influence consumer behaviour * Types of Consumer buying behaviour *The stages of the buyer decision-making process * Explain the role of service quality in customer satisfaction

TOPIC 1 - DEFINITION OF MARKET TOPIC 2- MARKET SEGMENTATION AND CHARACTERISTICS OF A MARKET SEGMENT TOPIC 3- VARIABLE FOR SEGMENTATION TOPIC 4- MARKET TARGETING TOPIC 5 - MARKET COVERAGE STRATEGIES TOPIC 6 - MARKET POSITIONING TOPIC 7 - NEW AND EMERGING MARKETS TOPIC 8 - TYPES OF MARKETS • The Family Market • The Senior Market • The Young Market • The MICE Market and Business Tourism

1. Introduction of Heritage Tourism 2. History of Heritage Tourism -Identify some of the earliest manifestations of heritage tourism. 3. Define and explain the meaning of heritage and what it entails. 4. Differentiate the characteristics of cultural tourism and heritage tourism. 5. Recognize the commonalities between cultural and heritage tourism 6. Identify the tangible and intangible elements...

MODULE 1: Chapter 1- TOURISM MARKETING • UNIQUE CHARACTERISTICS OF THE TOURISM INDUSTRY- Intangible, Inseparable, Variable, Perishable, Seasonal, and Substitutable • Tourism as a High Involvement Product TOPIC 02 - TOURISM MARKETING DEFINITION TOPIC 03- MARKETING AS A MANAGEMENT PROCESS • involves the following key processes TOPIC 04 - CORE MARKETING FUNCTIONS • marketing information management...

Region 5 Original Foods Facts about Bicol Cuisine *This is for educational purposes only.

subject: TOURISM PLANNING , POLICY & DEVELOPMENT topics: 7 STAGES OF DESTINATION LIFE CYCLE DEFINITION OF DESTINATION LIFE CYCLE EXPLANATION EACH STAGE WITH EXAMPLE credit background music to: @AlanWalker ua-cam.com/channels/JrOtniJ0-NWz37R30urifQ.html

topics; consequences of unplanned development hindrances to the development 5 basics reason for tourism planning goal of tourism development

Description of tour guide and its types.

1.REGIONAL & COMMUNITY “BOOSTERISM” 2.AN ECONOMIC, INDUSTRY- ORIENTED APPROACH 3.THE LAND USE/PHYSICAL/ SPATIAL APPROACH 4.A COMMUNITY-ORIENTED APPROACH 5.SUSTAINABLE AND INTEGRATIVE APPROACH

Tourism Myths vs Realities

PLANNING! PLANNING! topics: -Purpose of tourism planning -Tourism planning approaches and techniques -Types of tourism planning - elements included in destination planning -Levels of tourism planning #purposeoftourism planning #tourismPlanningApproachesAndTechniques #typesOftourismPlanning

#DomesticTour #Internationaltour #packagetour #IndependentTour #IndependentInclusiveTour

For big chances to increase the number of visitors that will cater in tourism or hospitality industry in a specific place. The greater number of visitors the higher money will invest.

IMPORTANCE OF TOURISM ( Introduction to tourism part2)

INTRODUCTION TO TOURISM (part1)

The Travel Industry: sector1- TRANSPORTATION

NEW: BS TOURISM MANAGEMENT (BSTM) MAJOR SUBJECTS

Professional Tourism and Hospitality Organization ( Organization for Progress)