Thanks so much for watching! Watch my free training on how to make your Google ads more profitable here: www.neptunedesign.co.za/google-ads-masterclass-youtube
Thank you great coverage of the basics and honest about who it does not suit. It would be good to see who remarketing would look like for companies with long buying cycles or rebuys. Building products selling to architects, builders or installers
That's a fantastic question. So in the long buying remarketing cycle the strategy would be to get your potential client onto your emailing list first. Send them a weekly educational email and then to run Google ads performance max campaigns to the members of that mailing list. The nice thing about performance max campaigns is they show on retargeting ads on UA-cam, over 200 million websites, Gmail and the new feeds on your mobile phone. This way you client will have multiple opportunities to become familiar with you before they buy.
@@rutherenow LinkedIn marketing is great because you can target people via their job description. This makes for much higher lead quality. However I found the cost per lead very high on LinkedIn compared to Google ads.
This is excellent content. You explained the process of remarketing on Google Ads very comprehensively. The pace of your video is perfect as well. It lets the audience follow your explanation carefully. Thank you for this.
this was such a great video. so detailed and really appreciate the last tips you gave on how one should bid aggressively for remarketing campaigns and also how one can have separate campaigns depending on gender were very insightful. Thanks!
This tutorial was so awesome my friend. Do you perhaps know how to set up a campaign in which Google remarkets only to people that have visited my website but that have NOT filled up the aplication I have on it? The reason I ask this is because I only want to retarget my ads to people that have visited my site but that have not taken any action.
We'll let me ask you this question because I hear this question often from my clients. If you see an online ad for a car, go onto the manufacturers website and buy the car. Why would you see the ad and click on it again?. You probably wouldn't. So if you have website visitors that have already filled in the form they would probably be the least likely to click on your ads again.
Hey Devon. I am running through this tutorial and noticed that I am unable to select "all web site data" it only allows 'default Google Ads Profile' for my Audience source. Seems to be defining the audience ok and gives an estimate of audience size. Any ideas?
It seems your correct audience data might not be pulling through. What I want you to do is book a call with me at www.neptunedesign.co.za and we can do a screenshare
Hey Marcell!!! Great question, I don't have a dynamic remarketing video as yet however here is a video explaining how dynamic remarketing works ua-cam.com/video/2GIEPI27KQc/v-deo.html And here are 2 more videos explaining how to set it up ua-cam.com/video/fhA9o4spsiQ/v-deo.html ua-cam.com/video/q1XJ18DYaEE/v-deo.html Also I have been doing some research and it seems that smart shopping campaigns naturally include about 40% dynamic remarketing. I'm just busy working on my new Google ads course before I put up my own Dynamic remarketing video. Hope this helps
This video is awsome and helpful to me. and I have a question for you as well : ) Does remarketing campaign will affect generating leads by google ads overall? an google ads "expert" told me that setting up remarketing campaign could lead to a decrease in traffic on the company's website especially when the website visitors size is not big. But I'm quite confused about that arguement. In that case, remarketing campaign has a conflict with the normal google ads campaigns?? what's your point about this? thanks!
That's untrue running a remarketing campaign will not effect your other campaigns performance and will definitely not decrease your website traffic. However you need to have good traffic to be able to have a large enough audience to remarket to I believe it's 1000 website visitors in the past 30 days to run display remarketing campaigns. Hope this helps
Hello sir, I create one remarketing audience and add it into one of my existing search campaign with observation options. So, i want to know that for remarketing user, where my ads shows to that remarketing user? Only in search, or youtube, display, email this all plateform? I ask this because you make separate display campaign for remarketing. I want to add in existing search campaign.
Hi there. If I'm following what your saying correctly. You want to create a remarketing campaign for Display ads only. I find search remarketing campaigns not too useful as nobody will search the same thing twice it is highly unlikely. Rather create 1 display remarketing campaign + separate youtube remarketing campaign + separate search campaign... and test them against each other. Hope this helps
Hi there, in terms of the remarketing campaign set up and linking this with the Display Ads. Do you know how I can target specific products? Maybe I have to set up an ad group for each?
You can either set up an ad group for each or you may want to look into Dynamic reMarketing Campaigns that way you can link various retargetting campaigns to your merchant centre feed and different product types. Hope this helps
@@NeptuneDesign Thanks for confirming! Yes, it looks like the "Use Dynamic Ads Feed for Personalised Ads" is the best option. I suppose just a question on that, I still have to insert images, shall I put in just the company logo and then all the product images will show automatically? Thanks so much for your help!
@@lukebright4611 if I'm understanding your question then that's how it should work. sorry for your late reply... Here is a more in depth guide to dynamic remarketing campaigns ua-cam.com/video/q1XJ18DYaEE/v-deo.html Hope this helps
Excellent tutorial. But I have struggling with one single image that I can use for every retargeting customer. Is there a way that google can just pull the product image which customer visited? like fb dynamic retargeting?
Thank you. You need to look into Google dynamic remarketing campaigns for your products... That should give you more granular control with your remarketing campaigns.
If I understood this process correctly, you don't have to install the Google Remarketing Tag because you are installing the Google Analytics Tag and connecting your Google Analytics Account to your Google Ads account. Is this correct?
Placements are definitely not important when it comes to a remarketing campaign. However if your running a normal UA-cam ads or display ads campaign they can be extremely effective.
Hi there Logan, keywords are definitely not needed. Remember when we are remarketing we are chasing after existing clients who have already used keywords to find our website or came in from other traffic sources. Hope this helps
@@NeptuneDesign my niche is very special and not many people are searching for that website, i need them to be the first visitors on that website so they gonna be my refferal, i don t want audience that already was on that website and got an account, i am a google ads nooby.
@@Reeegon so this is a good question... Let me think The only thing I think of is to build an audience with previous website visitors... Then add that audience of previous website visitors to your excluded audiences. That way your ads will not show to them when they are searching
@@NeptuneDesign hmm ok but that wouldn t make a big diffrence in my situation.but thank you and let me know if you have an idea how i can only reach new audience that never was on that website before
That's a great question. I get this query alot. I want you to think about it this way. If you see an ad for a jeep... Go to the website and buy the Jeep. 1 week later you see the same ad for the same jeep... Would you click on it? I know I wouldn't and most people wouldn't . So don't worry too much about excluding people who have already converted.
@@NeptuneDesign (This report is based on 100.0% of available data.) (Thresholding applied Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds) Like This
To setup your campaign you can skip to the screen share part at 6:31
Thanks so much for watching! Watch my free training on how to make your Google ads more profitable here: www.neptunedesign.co.za/google-ads-masterclass-youtube
Nobody can defeat you sir. Great video
One of the most helpful breakdowns, thank you so much!!
It's my absolute pleasure Renee!!
Thank you great coverage of the basics and honest about who it does not suit. It would be good to see who remarketing would look like for companies with long buying cycles or rebuys.
Building products selling to architects, builders or installers
That's a fantastic question. So in the long buying remarketing cycle the strategy would be to get your potential client onto your emailing list first. Send them a weekly educational email and then to run Google ads performance max campaigns to the members of that mailing list. The nice thing about performance max campaigns is they show on retargeting ads on UA-cam, over 200 million websites, Gmail and the new feeds on your mobile phone. This way you client will have multiple opportunities to become familiar with you before they buy.
@@NeptuneDesign - thank you for your reply, I had not considered that strategy, may I ask for your thoughts on Linkedin marketing as well, please?
@@rutherenow LinkedIn marketing is great because you can target people via their job description. This makes for much higher lead quality. However I found the cost per lead very high on LinkedIn compared to Google ads.
Thank you, great video :)
My absolute pleasure Mark. I'm glad you enjoyed it. If you have anymore questions about remarketing let me know
Great explaination
My pleasure
This is excellent content. You explained the process of remarketing on Google Ads very comprehensively. The pace of your video is perfect as well. It lets the audience follow your explanation carefully. Thank you for this.
Its comments like this that make it all worthwhile thank you so much Ricky!!
@@NeptuneDesign Please continue all the good work. We will support you aoo the way.
Thanks 4 breaking it down my mans! Very informative - keep 'em coming.
More baking in the oven as we speak
Very useful and detailed. Thanks for sharing!
My absolute pleasure Glad you enjoyed
Nice one.
Thank you Devon! Great video and some key details to really help my strategy! GRATITUDE
My absolute pleasure Amit. Wishing you all the success with your ads
Awesome concise explanation! thank you for your help! subscribed! keep it going bro!
It's my absolute pleasure more content coming soon
Really helpful and detailed!
Thank you I appreciate you saying that
Thank you so much! Will follow your entire program :))
It's my absolute pleasure and thank you so much
Wow 😮
Crystal clear explanation👌.
Keep it up!
Thank you very much Sree
43 seconds in, and I already like this fellow 😁
Awww thanks man!! My kinda viewer
@@NeptuneDesign haha, thanks for the reply, you've just made my day 😁
I'm learning how to implement dynamic remarketing. Never done it before.
Really great video! Thanks for all the details.
It's my pleasure have an awesome day
this was such a great video. so detailed and really appreciate the last tips you gave on how one should bid aggressively for remarketing campaigns and also how one can have separate campaigns depending on gender were very insightful. Thanks!
I'm so glad you enjoyed it. More detailed videos coming soon!!
Thanks Mate! This was really helpful
watched the complete vdo and subscribed too
Wow thank you so much mate, incredible support. I'll keep the videos coming
Great job...thanks 👍
Thank you very much
This tutorial was so awesome my friend. Do you perhaps know how to set up a campaign in which Google remarkets only to people that have visited my website but that have NOT filled up the aplication I have on it? The reason I ask this is because I only want to retarget my ads to people that have visited my site but that have not taken any action.
We'll let me ask you this question because I hear this question often from my clients. If you see an online ad for a car, go onto the manufacturers website and buy the car. Why would you see the ad and click on it again?. You probably wouldn't. So if you have website visitors that have already filled in the form they would probably be the least likely to click on your ads again.
@@NeptuneDesign That's a very good point. Thanks a lot for your answer.
@@manuele7927 My absolute pleasure. Hope you have an awesome weekend and wishing you many conversions on your website
Awesome 🔥🔥🔥 man this is GOLDDD
I'm glad you like it
Hey Devon. I am running through this tutorial and noticed that I am unable to select "all web site data" it only allows 'default Google Ads Profile' for my Audience source. Seems to be defining the audience ok and gives an estimate of audience size. Any ideas?
It seems your correct audience data might not be pulling through. What I want you to do is book a call with me at www.neptunedesign.co.za and we can do a screenshare
Can you tell us about the changes in Google's algorithms?
As far as I'm aware Google doesn't publish it's changes to algorithms
Hello, I would like more examples on the selection of keywords
Hi, keywords for remarketing? How so?
What about dynamic remarketing display ads where your ad shows the customer the product they viewed on your website. How do you set that up?
Hey Marcell!!! Great question, I don't have a dynamic remarketing video as yet however
here is a video explaining how dynamic remarketing works
ua-cam.com/video/2GIEPI27KQc/v-deo.html
And here are 2 more videos explaining how to set it up
ua-cam.com/video/fhA9o4spsiQ/v-deo.html
ua-cam.com/video/q1XJ18DYaEE/v-deo.html
Also I have been doing some research and it seems that smart shopping campaigns naturally include about 40% dynamic remarketing. I'm just busy working on my new Google ads course before I put up my own Dynamic remarketing video. Hope this helps
This video is awsome and helpful to me. and I have a question for you as well : ) Does remarketing campaign will affect generating leads by google ads overall? an google ads "expert" told me that setting up remarketing campaign could lead to a decrease in traffic on the company's website especially when the website visitors size is not big. But I'm quite confused about that arguement. In that case, remarketing campaign has a conflict with the normal google ads campaigns?? what's your point about this? thanks!
That's untrue running a remarketing campaign will not effect your other campaigns performance and will definitely not decrease your website traffic. However you need to have good traffic to be able to have a large enough audience to remarket to I believe it's 1000 website visitors in the past 30 days to run display remarketing campaigns. Hope this helps
@@NeptuneDesign Thanks for your reply! Very useful and clear answer😊 And look forward to your amazing videos.🥳
@@Zzzz_g3k my absolute pleasure
What type of advertising is currently leading in terms of effectiveness?
When you say types? do you mean which Google ad types? or all the platforms?
Hello sir,
I create one remarketing audience and add it into one of my existing search campaign with observation options.
So, i want to know that for remarketing user, where my ads shows to that remarketing user? Only in search, or youtube, display, email this all plateform?
I ask this because you make separate display campaign for remarketing. I want to add in existing search campaign.
Hi there. If I'm following what your saying correctly. You want to create a remarketing campaign for Display ads only. I find search remarketing campaigns not too useful as nobody will search the same thing twice it is highly unlikely. Rather create 1 display remarketing campaign + separate youtube remarketing campaign + separate search campaign... and test them against each other. Hope this helps
Can you tell about YATI and how to use it for promotion?
YATI? tell me more about it? Is it software?
Do you arrange individual classes?
Yes I do you can check out my full course here which includes coaching neptunedesign.thinkific.com/courses/profitable-ppc
Hi there, in terms of the remarketing campaign set up and linking this with the Display Ads. Do you know how I can target specific products? Maybe I have to set up an ad group for each?
You can either set up an ad group for each or you may want to look into Dynamic reMarketing Campaigns that way you can link various retargetting campaigns to your merchant centre feed and different product types. Hope this helps
@@NeptuneDesign Thanks for confirming! Yes, it looks like the "Use Dynamic Ads Feed for Personalised Ads" is the best option. I suppose just a question on that, I still have to insert images, shall I put in just the company logo and then all the product images will show automatically?
Thanks so much for your help!
@@lukebright4611 if I'm understanding your question then that's how it should work. sorry for your late reply... Here is a more in depth guide to dynamic remarketing campaigns ua-cam.com/video/q1XJ18DYaEE/v-deo.html
Hope this helps
My past visitors are not included in the list. Do you know why? Or does it only include visitors onward?
Only onward unfortunately friend
Excellent tutorial. But I have struggling with one single image that I can use for every retargeting customer. Is there a way that google can just pull the product image which customer visited? like fb dynamic retargeting?
Thank you. You need to look into Google dynamic remarketing campaigns for your products... That should give you more granular control with your remarketing campaigns.
@@NeptuneDesign thanks! By the way, do you have a tutorial for that?
@@Hi5CEO sorry I don't unfortunately... It's in a pipeline but about 8 weeks down the line.
If I understood this process correctly, you don't have to install the Google Remarketing Tag because you are installing the Google Analytics Tag and connecting your Google Analytics Account to your Google Ads account. Is this correct?
Yes that's correct the Google analytics tag does the work for you.
Is it important to add a placement option in a remarketing campaign? by the way your videos are awesome:)
Placements are definitely not important when it comes to a remarketing campaign. However if your running a normal UA-cam ads or display ads campaign they can be extremely effective.
Can you tell us how to use YATI?
What is YATI? Haven't heard of it
how to effectively select advertising tools?
Tell me more. What are you struggling with?
Are keywords needed for remarketing ads?
Hi there Logan, keywords are definitely not needed. Remember when we are remarketing we are chasing after existing clients who have already used keywords to find our website or came in from other traffic sources. Hope this helps
@@NeptuneDesign that’s what I thought, just wanted to make sure! Thanks for the video and information!
@@logangriffiths721 my absolute pleasure have an awesome day.
🔥🔥🔥
hey can you help me? i want new audience that never have been before on my website. how can i do that?
Just run a normal display ad .. and select audiences
@@NeptuneDesign my niche is very special and not many people are searching for that website, i need them to be the first visitors on that website so they gonna be my refferal, i don t want audience that already was on that website and got an account, i am a google ads nooby.
@@NeptuneDesign and i do website traffic/search (clicks) not displays
@@Reeegon so this is a good question...
Let me think
The only thing I think of is to build an audience with previous website visitors...
Then add that audience of previous website visitors to your excluded audiences. That way your ads will not show to them when they are searching
@@NeptuneDesign hmm ok but that wouldn t make a big diffrence in my situation.but thank you and let me know if you have an idea how i can only reach new audience that never was on that website before
how to exclude the converted users..?
That's a great question. I get this query alot.
I want you to think about it this way.
If you see an ad for a jeep... Go to the website and buy the Jeep.
1 week later you see the same ad for the same jeep...
Would you click on it?
I know I wouldn't and most people wouldn't .
So don't worry too much about excluding people who have already converted.
I have some problems with google analytics
Talk to me what problems are you facing?
@@NeptuneDesign threshold in google analytics 4
@@Nitinjsingh what is it stating as your current threshold?
@@NeptuneDesign (This report is based on 100.0% of available data.)
(Thresholding applied
Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds) Like This
@@Nitinjsingh how much traffic are you actually getting your website in the past 30 days
👍
Please tell us how to deal with rating cheating?
Tell me more
Hell yes
Thank you!!!!!
you talk alot , not idea go straight