Bro.. you gotta do more than watch every video to get a pin. A pin is for an engaging statement that the channel creator will feel that each of the @chat members should see. That statement should induce conversation about the video.
I went once, had one drink with a friend and played a while. I thought the price was super high. Then I found out that we were there on half-price day.
Hah! Same experience for me, visited my friend in Vegas and we split the bill. I thought it was fun but too pricey and then I saw we already got 25 prct off locals pricing due to my friend.
@@pistolen87 Where is that?? Even driving ranges at golf courses in my area are about $12-$15 for about 75 balls. Not cheap at all, but significantly less than Top Golf.
@@skatelifeche Yup and it’s a lot more fun to play the real thing. I mean if top golf was half the price, it wouldn’t be too bad. But it’s a scandalous rip off.
This kinda nails it. Why go to an expensive driving range? Heck I'll just go play golf. Now the idea, I guess, is to get non-golfers to play. But I agree with the bowling alley comparison. There just isn't a compelling reason to go (especially if the weather isn't good). At least bowling is a fun, low cost group endeavor (safe from any weather issues) while Top Golf is quite expensive.
@@KaiLastOfTheBrunnen-G that's exactly it. It's the only way you can get non-golfers to agree to a golf outing. I'm that guy that shows up with my actual set of clubs though, I'm not hitting their garbage house clubs
This is provenly false. Using the Vegas prices shown, it's 75/hr during a Fri night for up to 6 people. 2hrs for a group of 4 is $150 / 4 = $37.50 a person. Comparatively, a Vegas public course for 18 holes with cart, ranges from $60 - $100/ per person.
@@hmd6202 I know you're responding to the other guys point and you're probably correct as far as comparing it to regular golf, but it's like comparing Ice cream to Bourbon. It's 2 different things completely. It's not actual golf, it's just hitting range balls, so comparing it to driving range prices is a much more accurate comparison. How many balls are you hitting in 2 hours with 4 people?? You have only one hitting area for 4 people....... correct?? That gives each person 30 minutes of hitting balls. If you are rapid fire hitting balls, which you won't be with the food and drinks and getting in & out of each other's way, you might hit 30-40 balls each for that $37.50. In my area, most driving ranges at golf courses will run you $12-$15 for about 75 balls. Divide $15 by 75 balls and you get 20 cents per ball and you can take as much time as you want. For Top Golf, divide $37.50 by 40 balls and you get 94 cents per ball, and I took the worst case scenario for driving range prices and the best case scenario for Top Golf prices. I'm not paying a buck a ball to hit range balls. Top Golf makes no sense to me whatsoever.
@mtebor Not for over 15 years! I like the golf driving range, I like trackman, I like beer and I like being served by good-looking busty girls. Please don't ruin my fantasy.
I have also compared it to bowling. Difference is you can get cheap food and beer at a bowling alley. Interesting how bowling has made it after all of these years without having to charge so much.
@gomerpyle7721 you bowling on gold plated lanes ? House in Chicago suburbs near me, $6/game =$48, $3,shoe rental makes total cost $60 for family of 4.That is on Fri evening. Sat is $0.50 per game higher, total is $4 more ... Maybe you had filet mignon while you were there, I don't know ... they also have family rates ...
A normal golf course is nothing more than a bar that sits on 140 acres of groomed grass. Alcohol pays the bills. The more participants, the more drinks get sold.
Went to Top Golf with three friends just to see what the hoopla was about. Our bill was $320 after two hours, I had one drink, ate maybe 5 crusty chicken wings, a few nachos, and took maybe 20 swings on the range. All that for $80 per person plus tip. Never again. Love the idea, but I will never go again unless a company is paying for it. Need to bring down the price a bit.
I go with 3-4 friends for 1 hour + and we get drinks and food an our bill has never been over 200 you guys are lying or your area is just extremely exspensive. The two I’ve been to in Minnesota an South Dakota are relatively cheap an we never complain about price
I was visiting a friend in North Carolina last week and he took me to a driving range that had both heated lanes, top golf branded simulators (they use cameras to track the balls), and a few lanes even had a automatic ball-to-tee machine. We paid about $35 for 135 banks. That’s it. We were not limited by time nor pressured to buy food. For us we could take our time to practice and also play the golf simulator mode without breaking the bank. For me that’s a better experience for a better value.
@@darkidz24there’s one in Raleigh that isn’t a top golf but if you was driving by it you would think it was I don’t remember what it’s called maybe drive shack
what is killing topgolf? $60 per hour to play. There are ranges by my house that use the same trackers as top golf for $22 for 150 balls. AND theres a bar. Greed is killing top golf just like many other compaines
Did management realize that employers were paying the bill most of the time? The only times I've known people go to Top Golf, it was some organizational (usually employer) party. Those budgets were drying up fast. Now employees are lucky to get pizza brought into the office the week before Christmas.
We got $200, and donuts from some chain. Would've rather had $5 instead of the donuts. Dropped my hours to 30/week 2 days later. Expanding my side business now, and making more.
Idk where you work to get treated so poorly. We got 500$ bonus, free movie, bowling, arcade tickets, 250$ in free play at a casino, and 10 hours paid for Christmas eve and Christmas day. As a thank you from my employer
Must be a tech company . I worked for a big bank for 36 years and times have changed since 2021 Our entertainment budget was about half of what it used to be
True my work takes us to top gold every 4 months it’s fun and cool but I gone once myself without work and friends and it was like $200-300 for 3 people expensive af I can go koren bbq movies mall and spend less
because for the price of 1 hour at top golf one can go to a local muni in my city and get a full 18 in or if you are part of a country club bring a friend to play; pay the guest fee and have a way better time.
agree, went there once and could have played Doral, yes its open to the public in the summer, for the price. Plus there is a charge to reserve a spot, not bad if a large group I guess.
Top Golf is extremely expensive and truthfully, their facilities are eye sores. When you get a large group tigether to try to offset the price. You end up barely playing.
Callaway did nothing in this merger except threw their equipment into stores. Now they cut ties when the brand did grow but just not enough to quench corporate greed. I truly hope this isn’t the new corporate America.
Top golf doesn’t care about your experience, they care about turnover, getting you to order as many cocktails and food as they can push on you, and as soon as you’re done, pushing you out the door
I live in Virginia, and we use to go to the TopGolf in Alexandria once a week with anywhere from to 20 golfers from our league. It was a great deal and there was no time crunch. You basically bought a bucket of 20 balls and played your game. There was no time limit and no rush to leave. Food and drinks were great. They closed that location years ago and we have three in the DC metro area. It has gotten so expensive and all based on time. I have not been back in years now. I loved the idea of TopGolf, but like everything else in our country. Greed has taken over. Thanks for sharing the story. well done.
Wow! I did not know that I cared so much about the business of sports. This was a fantastic analysis all the way through and I'm gonna share this with some specific family members.. Well done!
I go to our county public course, 18 holes, there is a clubhouse and golf range, plus a membership a year for 100 bucks that get you free golf all week long a year, and 20 percent discount at the clubhouse, cheap good food, the New York Steak and eggs are great 12 bucks a plate, and a beer! I get free small range balls everyday too! Topgolf is a rip off.
I know nothing about golf. I don't follow any golf-related content but UA-cam recommended this video so I gave it a shot. This was incredibly interesting. This might be the start of a golf rabbit hole. Great video!
this is the correct answer. lots of people comment on the expensive experience and sub par food, but it is really about the fact that it’s not fun for enthusiasts or beginners.
@@EdwardSnowYen is top golf doing fine? I think some locations are fine but growth overall and same store sales are diminishing or else why would have been bad for callaway
@@miza6 you didn't watch the video. Callaway thought that they could convert Top Golf customers to to golfers that buy equipment. It's not the same market. People that go bowling don't go out and buy bowling balls and become bowlers.
We have a new top golf opening up in town and that makes it two of them within 30mins of each other. But with top tracer going in most of our ranges around town, as a golfer, I'd rather go to the driving range and save the money.
As an avid golfer (+100 rounds / year) TopGolf is just a novelty. High prices, crappy equipment and dead balls along with loud party atmosphere. Even trying to practice becomes impractical. I suppose the real value might be if an amateur gets hooked on golf due to their TopGolf experience
Really well put together video. Been saying it for a while that the Callaway merger made no sense, glad someone can put it into such a well laid out format.
It is simple. Callaway overpaid for TopGolf. They bought during the peak when golf experienced a boom and now that it has returned to normal same store sales are down and the aggressive expansion plan that drove the purchase price has been revealed as not feasible. Simply put there is not the demand for existing TopGolf let alone more venues which they were banking on. It is no different than if you were to massively overpay for a large commercial building before the pandemic and then the pandemic hits killing commercial real estate due to work from home, simply put they bought at the wrong time for the wrong amount.
@@coreyfranco7060 No it is not. They overpaid, hence why Callaway Top Golf who paid $2 billion for top golf is now only a $2 billion company and not a $4 billion company like it was. If you bought a rental for $2 million thinking you could rent it for $12k per month but are only getting $6k per month, would you still be killing it? or would you realize that you overpaid?
I've never really understood the concept of Top Golf as being an "entertainment" venue. Golf may be growing, but its not sweeping the country in popularity. If you don't play golf, why/how do you think you'd have "fun" going to a souped up driving range to swing ridiculously (and missing much of the time) at a golf ball? That would be like me going to a piano "range" where anybody can pluck the keyboards, and thinking I'm going to have a good time when I don't even know how to find the C note....just never understood this concept.
There are various games to play at TG like Angry birds so players don't need to be crazy good. Just like someone who only bowls 3 times a year probably isn't good. It's enjoyable experience but the prices make keep me away
@@someguy2773 But, at least in bowling the ball comes back to you...haha I wasn't talking about crazy good golfers...was talking about those who have never golfed and most likely whiff at the ball more times than hit it, or let the club go flying as has been seen in numerous videos.
@@timkilmer3893 It's not that hard to make contact with the golf ball, even for a novice. You just won't see a video of someone making a terrible but valid shot
It doesn't seem like you understand the concept of any "entertainment venue", then. Why go out for putt putt, bowling, darts, axe throwing, bumper cars, arcades, etc.?
I play on a real course every week, muni courses cost $35 for 18 holes in my area, $7 for a warm up bucket. I did TG once, was a fun novelty, ridiculously expensive, never even thought about going back. Not an option for people who actually play golf, not a legitimate practice option so lack of replayability is their core problem.
Yeah, they have a niche as a special occasion more upscale version of going bowling, but they are limited in how much they can grow unless they branch out
It's surprising that Callaway hasn't done more to integrate its products into the Topgolf experience. Given their ownership, one would expect a stronger emphasis on showcasing their clubs and technology to the large audience that Topgolf attracts.
Because that is not the issue with TopGolf. Simply put, Callaway massively overpaid for TopGolf because it acquired it during a massive golf boom during covid when there was nothing else to do. Their overpaid because they overestimate demand for the existing venues and the price they paid was based on aggressively opening more venues which are proving to not be in particular demand.
Working my way through Ohio State I managed a mini golf range and arcade early 90s. Facilities like Top Golf go through stages. Shiny and new it's like printing money. People will put up with expense and wait time for a while. Then it will level out and customer service and especially maintenance become an issue. Alcohol initially fun but then will get a reputation if not monitored.
TopGolf isn't necessarily for the people who actually play golf. It's a fun experience for people who have never swung a golf club in their life. I worked at a TG for 3 years.
$60 per hour was the lowest rate in Las Vegas, morning hours, it goes up from there in the afternoon and evenings. I expected to at least get good quality balls at TG, but that was not the case.
Jeez it failed? That was a real hot spot when I drove Uber. Oh. Eight years ago. Funny story: a NorCal TopGolf sits near the local FBI field office. I didn't know that, but I knew the GPS went crazy every time I got near TopGolf. Another driver told me, "Yeah that's the FBI right there. They scramble the signal."
I went to top golf in Las Vegas once and was surprised at the high cost of everything. It was a fun time with friends but the value proposition was not there, or maybe I'm just poor.
Everyone in the comments is completely missing the entire point of TopGolf. This is not a golf facility. This is an entertainment facility. Golfers do not go here to improve their game or practice. Golfers go here to fuck off, have fun, play games with friends, eat decent food, etc.
Which is fine.... if it were priced accordingly. Fucking off with friends for entertainment for an hour should not cost the same as a round of golf on a halfway decent real course. They're charging public course greens fees for recreational bowling experience.
@careyfreeman5056 the TopGolf near me is ALWAYS packed, and so is every one I have been to, so the market is doing just fine for the dozen or so I have visited.
@ChiefGore429 how do you explain the quantity of people who go to TopGolf locations then? Apparently, only the morons in the comments are the ones who think it is too expensive because every single TopGolf I have ever been to is ALWAYS packed! So, your logic is obviously flawed.
My experience has been mixed. With a couple friends, it's fun to teach them as beginners and have some drinks. But when parties get bigger, and being on a timer, the whole experience gets jumbled. I've even had servers pressure us to continue playing, But how am I supposed to eat wings and play simultaneously?
1. Really expensive. Tough for regular earning folks. 2. In certain cities, getting a bay is really hard (limited reservations, long walk - wait times).
14 min video... It took 11 min to say "Callaway failed" not Top Golf. All businesses have peaks and valleys. Not every year can you increase revenue. This is why you save some for the lean years and invest the rest.
It is a great idea but failed because they were offensively overpriced and because the staff harassed you the entire time to extend your time. I left there frustrated from just having to declare I did not want to extend my time over and over and over. Greedy MFs
We brought a good client and his management staff .We had to preorder the food a week in advance and we played for three hours . Then when our time was almost up , they would send their managers to try and upsell us another hour. The drinks , food, and three hours of hitting the ball came to $1500 for 12 people. Two groups of 6 people.
As a golfer, I think golf simulators are the next big thing. I would like that better. I am not sure how that would be for the non golfer though. But the sims are so good now, you can rent a bay for $100/hr. Have a round of golf with a friend or group, eat, have a great time, you are out of the heat/cold, and you can potentially play with your own clubs.
I am 35 years old .. every time I am invited to go to Top golf for a birthday celebration, bachelor party etc. my eyes get huge and I immediately start coming up with excuses for how to get out of said event. It's just too expensive.
Depends what area you live in. If you live in or around a major city it’s likely to be busier. Ones who fall outside those boundaries aren’t doing so well.
Good old capitalism, where making one and a half billion dollars in a year can be seen as a failure, because last year you made one and three quarter billion dollars. 🤦🏿♂
Revenue is not profit, so no they did not "make" one and a half billion dollars. Callaway's market value is now less than what it paid for TopGolf so the market sees no value to it. The stock went from like $35 a share to around $7 because the business model sucks and they are discovering that there isn't the demand for new venues like they thought which is why it's value has tanked. Even same store sales are down.
Great video. I live in Japan but I went back to the US back in October and it was then that I went to Topgolf for the first time. My experience was that this is just like what glow bowling is to the bowling world. Most people who go bowling are doing it just as a fun game to do with their friends. Not too many take it seriously enough to want to get their own equipment and try to improve themselves, maybe join a league, and so on.
Took my 13yr old son last week to experience Top Golf for the first time. Paid 70 bucks for the hour. 30 minutes in. Ordered chicken nachos. 10 minutes left on the timer. Still no nachos. Server said she was looking into it. Time was up and they never came out. Manager finally came and said they were out of tortilla chips. Never will I be going back to that location. Although our server was a cutie with a nice bod. Long story short. Expensive but can be fun.
they just opened on in my city, mobile alabama, well i thought it was crazy when minimum wage is 8:50, yeah that makes all the sense in the world to brag about when people dont make a whole lot or just enough to have continued disposable income. It never made any sense here maybe somewhere else but not here, its a waste of
I play golf anywhere from 3-5 times a week. I’ve never been to a Top Golf because it’s not golf. The reason I play is to get out in the sun, play golf with my buddies, and have all the sights and sounds of actually playing the game. Top Golf seems like it would be like going to a bowling alley. I just don’t have any interest of going to Top Golf although we do have one about 20 min away. I mean if people like going, then good for them, but it’s not golf.
I’m in the same position with one of these about 30 minutes away. I used to get offers for reduced rates sent to me and I thought about suggesting it to my golf buddies as an ‘experience’ and a night out but those ‘offers’ have seemingly dried up and I didn’t pursue it. Honestly I never really enjoyed the bowling alley experience when I was younger so I think this is likely to be a waste of time and money for me.
I went to one in Columbus Ohio a few years ago. I couldn't believe the capital outlay that had to be dumped to build and maintain that facility. It's like a bowling alley for golf. After buying drinks and food and hitting a few balls it was more that going to a decent 18 hole golf club. It was certainly a diferent vibe from walking on the links. With tvs and music etc.
Easy, when Top Golf came to Dallas it was very reasonable and you weren’t limited by time…paid by the game. Now their game prices are ridiculous and the food is now mediocre and alcohol prices are so high you rather stay sober.
I used to go to TopGolf maybe twice a week when I lived near Chigwell. They only charged £10 for renting a golf club and $10 for each bucket of balls, so were more expensive than a driving range, but still more accessible for teenagers. I moved to the US and there were no TopGolfs nearby. I went to LV at the start of the month for a conference. We looked at going there and it was way more expensive than it used to be.
Oh, fantastic! Golf should remain the sacred enclave for those with actual skill. Not everything needs to be diluted for the masses, especially those who might mistake a mulligan for a masterpiece. Honestly, it's a relief to see this little experiment wane back into blissful obscurity, keeping those plebs away who can’t tell a putter from a wedge.
Most people I think are realizing you can actually buy a used set of clubs (from FB market, second hand sporting good places, etc.) and play ACTUAL golf for cheaper than it costs to go a few times at TopGolf. That's the problem with how insanely high their prices have gotten.
One of the things I think no one is talking about is why it's so expensive. They received a ton of investment and spent 10s of millions of dollars per facility and they opened so many new facility's in a couple years. The investors wanted quicker returns on their money so they have to price themselves high. If they slowed down their expansion, kept their prices low, and people happy they could have turned a profit on each location within 10 years not including the assets. But becase the investors want their money now they have to price themselves steeply in a market where currently people don't have an extra $200 laying around for some beer and a couple swings. People say it's to expensive at half price and I'm with then honestly. Also idk if it's the same everywhere but table service is required even if you are not eating and drinking and that's useless spending in a time where again the consumer is very conscious of that
thnx for the info and discussion. I've been an avid golfer for 40+ years and would like to try top golf at least once and we have one in the Boston, mass. area about an hour from my home. I expect it to be high priced for a glorified driving range but would like to check it out. regular golf is not only expensive and time consuming on several levels but the bottom line is i think it's a hard game to be just decent at and i speak from experience. i think most people would buy their own clubs but to compare that to bowling i think only league bowlers like myself would buy their own bowling balls not someone who occasionally goes bowling. i started golfing in the 1970's and there was a huge boom in all areas of golf in the 80's to 90's but i think it's been on a bit of decline since around 2000. there have been several courses in my area that have been converted to housing. i wish top golf well but i don't see it lasting. i would only try it as a novelty.
I never understood the complaint of a very high price as six people at $60 an hour is $10 for the hour to play and then the food is very normal price for restaurants.
Top Golf worked when there were relatively few locations and it was an entertainment destination. Now that most cities have one, it is competing for entertainment dollars against much cheaper options such as bowling alleys and movie theaters as well as traditional driving ranges and similar concepts from other brands.
I have never been to TopGolf but from what I’ve gathered I agree with the bowling metaphor. TopGolf was created to introduce non golfers to driving in a more exciting way than a traditional driving range, but actual golf is still a whole different ball game than TopGolf, like you said in the beginning of the video. Going to smack some balls with friends or coworkers for a couple hours is very different than learning driving, short game, putting etc (I don’t know the terms I don’t golf), getting a tee time, getting buddies to golf with, potentially getting a club membership, etc. The “lifelong converts” to real golf from TopGolf (whether Callaway equipment users or others) is probably less than 1% of total TopGolf guests, and I think Callaway was hoping this number would be higher overall. Golf is fundamentally a cost and time prohibitive endeavor, and frankly I think most golfers and even some clubs want to keep it that way and not have greens flooded with people who can drive 200yards and not do much else and crowd weekend tee times. Good video and maybe wishingful thinking on Callaway execs parts to think the next Tiger might hit his first drive at a TopGolf.
Can i get pinned i watch every video?
Bro.. you gotta do more than watch every video to get a pin. A pin is for an engaging statement that the channel creator will feel that each of the @chat members should see. That statement should induce conversation about the video.
Me, me….pick me! 🤣
@@lostinseganet well, that didn't work out lol
@@brtecson ..... (>_>) well ya aint wrong. I am... I guess (^_^). Maybe the creator did it for the lulz after seeing my comment.
@@skoodercrunch2821 i know it's innocuous but this "pick me" stuff really, really sucks. Kinda hate this crap tbh
I went to Five Guys, then Top Golf one evening. I had to declare bankruptcy..
😂 underrated comment
😂💯
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You forgot the Starbucks latte earlier that morning.
😂😂😂
I went once, had one drink with a friend and played a while. I thought the price was super high.
Then I found out that we were there on half-price day.
Hah! Same experience for me, visited my friend in Vegas and we split the bill. I thought it was fun but too pricey and then I saw we already got 25 prct off locals pricing due to my friend.
😂
I think I'll stick to my driving range and bring some beers, where one ball cost me 10 cents.
@@pistolen87 Where is that?? Even driving ranges at golf courses in my area are about $12-$15 for about 75 balls. Not cheap at all, but significantly less than Top Golf.
@@Barneyrubble241 it's in Sweden
Why it died: it’s outrageously expensive for a golf mini game
Yeah, it’s a complete rip off, so that’s why TopGolf will completely fail eventually and close its doors forever.
Wish I read this before watching him yap for 80% of the video just to drive watch time up.
And for the price, you can just go play a real round of golf
@@skatelifeche Yup and it’s a lot more fun to play the real thing. I mean if top golf was half the price, it wouldn’t be too bad. But it’s a scandalous rip off.
This
Top golf is fun when my company pays for it. Otherwise I'd rather go to a real driving range.
This kinda nails it. Why go to an expensive driving range? Heck I'll just go play golf. Now the idea, I guess, is to get non-golfers to play. But I agree with the bowling alley comparison. There just isn't a compelling reason to go (especially if the weather isn't good). At least bowling is a fun, low cost group endeavor (safe from any weather issues) while Top Golf is quite expensive.
Exactly my opinion. And with most corporations cutting back on these expenses I can see the drop in sales continuing
I just started going to a real range ... $10 for a bucket
we used to go to Aviator driving range in Brooklyn and it was a nice place. Glad its still around.
@@KaiLastOfTheBrunnen-G that's exactly it. It's the only way you can get non-golfers to agree to a golf outing. I'm that guy that shows up with my actual set of clubs though, I'm not hitting their garbage house clubs
Top Golf is more expensive than regular golf. Even without the food and drinks.
This is provenly false. Using the Vegas prices shown, it's 75/hr during a Fri night for up to 6 people. 2hrs for a group of 4 is $150 / 4 = $37.50 a person. Comparatively, a Vegas public course for 18 holes with cart, ranges from $60 - $100/ per person.
@@hmd6202 I know you're responding to the other guys point and you're probably correct as far as comparing it to regular golf, but it's like comparing Ice cream to Bourbon. It's 2 different things completely. It's not actual golf, it's just hitting range balls, so comparing it to driving range prices is a much more accurate comparison. How many balls are you hitting in 2 hours with 4 people?? You have only one hitting area for 4 people....... correct?? That gives each person 30 minutes of hitting balls. If you are rapid fire hitting balls, which you won't be with the food and drinks and getting in & out of each other's way, you might hit 30-40 balls each for that $37.50. In my area, most driving ranges at golf courses will run you $12-$15 for about 75 balls. Divide $15 by 75 balls and you get 20 cents per ball and you can take as much time as you want. For Top Golf, divide $37.50 by 40 balls and you get 94 cents per ball, and I took the worst case scenario for driving range prices and the best case scenario for Top Golf prices. I'm not paying a buck a ball to hit range balls. Top Golf makes no sense to me whatsoever.
Isn’t it only 15 bucks in the mornings at top golf?
Nonsense, it's not even close
@@hmd6202ok but 18 holes is way longer than 2 hours. And WAY more fun.
I'll save you 14:07, and go ahead and tell you why. It's insanely expensive. That's why. You're welcome.
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Thank You TE! I was looking for this. Everything is BS Filler- If not outright Fake Chit!
😂😂😂😂😂😂😂😂😂 why I click it like thank you
Thanks.
Thank you
They need to merge with Hooters.
BRUH! 🤔
Have you been to hooters recently? Not what it used to be
Hooters has gone ghetto. It’s a hard pass.
@mtebor Not for over 15 years! I like the golf driving range, I like trackman, I like beer and I like being served by good-looking busty girls. Please don't ruin my fantasy.
@@frogmantoad8110 Yes, I know. Twin Peaks is where it's at now. I mean night and day difference. Those girls know the assignment and embrace it.
I have also compared it to bowling. Difference is you can get cheap food and beer at a bowling alley. Interesting how bowling has made it after all of these years without having to charge so much.
Two games with shoes for a family of 4 is a $100
@gomerpyle7721 you bowling on gold plated lanes ? House in Chicago suburbs near me, $6/game =$48, $3,shoe rental makes total cost $60 for family of 4.That is on Fri evening. Sat is $0.50 per game higher, total is $4 more ... Maybe you had filet mignon while you were there, I don't know ... they also have family rates ...
two games for one person at top golf in the evening is 100
@@gomerpyle7721 My local bowling ally has dollar bowling night once a week, $1 per game and $1 for shoes
Bowling is dying too, besides Bowling relies on league play, not walk ins. Top golf is a novelty that ran its course.
It's a BAR
Not a range
It's a dave and busters with one (kinda) game.
A normal golf course is nothing more than a bar that sits on 140 acres of groomed grass. Alcohol pays the bills. The more participants, the more drinks get sold.
It really is. I like the concept but it's expensive. Check out Clermont National, way cheaper concept and just as enjoyable.
Went to Top Golf with three friends just to see what the hoopla was about. Our bill was $320 after two hours, I had one drink, ate maybe 5 crusty chicken wings, a few nachos, and took maybe 20 swings on the range. All that for $80 per person plus tip. Never again. Love the idea, but I will never go again unless a company is paying for it. Need to bring down the price a bit.
You must be a bustout
What exactly is a crusty chicken wing? Hmmmm.
@@BeaulieuToddcan't speak for bro, I call them crusty when the breading sucks.
Nah I will stick to the real thing
I go with 3-4 friends for 1 hour + and we get drinks and food an our bill has never been over 200 you guys are lying or your area is just extremely exspensive. The two I’ve been to in Minnesota an South Dakota are relatively cheap an we never complain about price
I was visiting a friend in North Carolina last week and he took me to a driving range that had both heated lanes, top golf branded simulators (they use cameras to track the balls), and a few lanes even had a automatic ball-to-tee machine. We paid about $35 for 135 banks. That’s it. We were not limited by time nor pressured to buy food. For us we could take our time to practice and also play the golf simulator mode without breaking the bank. For me that’s a better experience for a better value.
I'm in NC rn where is this range??
Def. Sounds amazing
Liar
What range?
@@darkidz24there’s one in Raleigh that isn’t a top golf but if you was driving by it you would think it was I don’t remember what it’s called maybe drive shack
what is killing topgolf? $60 per hour to play. There are ranges by my house that use the same trackers as top golf for $22 for 150 balls. AND theres a bar. Greed is killing top golf just like many other compaines
$60 an hour? what the heck. does it come with a lapdance?🤣jk. i was wondering the actual dollar amount, thanks
I would take around 2 hours to hit 150 balls. So the cost per hour at a normal range would be even less expensive than topgolf.
@@brtecson yup $60 on weekends. I think its $50 during weekdays
Maybe it's you
Top Golf is for boomers, and rich kids.
Did management realize that employers were paying the bill most of the time? The only times I've known people go to Top Golf, it was some organizational (usually employer) party. Those budgets were drying up fast. Now employees are lucky to get pizza brought into the office the week before Christmas.
We got $200, and donuts from some chain. Would've rather had $5 instead of the donuts. Dropped my hours to 30/week 2 days later. Expanding my side business now, and making more.
Idk where you work to get treated so poorly. We got 500$ bonus, free movie, bowling, arcade tickets, 250$ in free play at a casino, and 10 hours paid for Christmas eve and Christmas day. As a thank you from my employer
Must be a tech company . I worked for a big bank for 36 years and times have changed since 2021 Our entertainment budget was about half of what it used to be
True my work takes us to top gold every 4 months it’s fun and cool but I gone once myself without work and friends and it was like $200-300 for 3 people expensive af I can go koren bbq movies mall and spend less
because for the price of 1 hour at top golf one can go to a local muni in my city and get a full 18 in or if you are part of a country club bring a friend to play; pay the guest fee and have a way better time.
agree, went there once and could have played Doral, yes its open to the public in the summer, for the price. Plus there is a charge to reserve a spot, not bad if a large group I guess.
💯
AND though it’s technically not allowed but we all do anyways, is bring our own alcohol, ride in the cart, smash beers and golf balls
Maybe, just maybe TG isn’t made just for people who golf regularly.
You definitely wrong about that
Crappy food, crappy drinks, waiters take forever and expensive. Gee I wonder why.
Top Golf is extremely expensive and truthfully, their facilities are eye sores.
When you get a large group tigether to try to offset the price. You end up barely playing.
"downfall"
i went the other day on a saturday and had to wait 2 hours for a bay
My thoughts too....they just built a second in the St. Louis area and its in the city not burbs....seems popular to me.
So they are busy one day a week doesnt mean they generate great revenue considering their overhead is outrages
Just wrote the same thing, I went there last week near me and it was super cold, was surprised the place was jammed.
Yeah I work at the Alpharetta GA location and we're fully booked pretty much everyday. May just be our location tho
Sustainability isn’t there.
Callaway did nothing in this merger except threw their equipment into stores. Now they cut ties when the brand did grow but just not enough to quench corporate greed. I truly hope this isn’t the new corporate America.
The price is insane. I might try to go to a top golf every other year max. It's fun sure, but just not even close to worth it
I'm with you, brother. I like golf, I like drinkin'. TopGolf is for rich folks.
It's cheap, what are you talking about?
Yeah it seems more expensive than a round of real golf. What’s the point?
@@Redmenace96 "top golf is for rich folks"....You can't be serious with this comment....
@@coreyfranco7060$60 for an hour, just for one person, and additional costs for food and drinks, is cheap to you?
Top golf doesn’t care about your experience, they care about turnover, getting you to order as many cocktails and food as they can push on you, and as soon as you’re done, pushing you out the door
Yep, that's how they train us. Fred?
What I didn't like was that you pay by the hour but the game has all these delays built into it - it was ridiculously frustrating.
We finally had to say "no more please God " company events at Top Golf
I live in Virginia, and we use to go to the TopGolf in Alexandria once a week with anywhere from to 20 golfers from our league. It was a great deal and there was no time crunch. You basically bought a bucket of 20 balls and played your game. There was no time limit and no rush to leave. Food and drinks were great. They closed that location years ago and we have three in the DC metro area. It has gotten so expensive and all based on time. I have not been back in years now. I loved the idea of TopGolf, but like everything else in our country. Greed has taken over. Thanks for sharing the story. well done.
I took my kid to the one in Loudon just to mess around early during the day and still ended up paying around $70
@ it's insane the cost now.
Yeah i went to that one too. It was great. I remember parking sucked during peak hours but was great hangout spot
@@jaguar515 yes parking was bad.
Wow! I did not know that I cared so much about the business of sports. This was a fantastic analysis all the way through and I'm gonna share this with some specific family members.. Well done!
I go to our county public course, 18 holes, there is a clubhouse and golf range, plus a membership a year for 100 bucks that get you free golf all week long a year, and 20 percent discount at the clubhouse, cheap good food, the New York Steak and eggs are great 12 bucks a plate, and a beer! I get free small range balls everyday too! Topgolf is a rip off.
I know nothing about golf. I don't follow any golf-related content but UA-cam recommended this video so I gave it a shot. This was incredibly interesting. This might be the start of a golf rabbit hole. Great video!
Non golfers grew tired of looking stupid.
Actual golfers realized it was a bad driving range.
So after a time or two, the novelty wore off.
this is the correct answer. lots of people comment on the expensive experience and sub par food, but it is really about the fact that it’s not fun for enthusiasts or beginners.
@@miza6 Except it is not the right answer. Top Golf is doing just fine. The video is about a bad decision by Callaway. Click-bait title.
@@EdwardSnowYen is top golf doing fine? I think some locations are fine but growth overall and same store sales are diminishing or else why would have been bad for callaway
@@miza6 you didn't watch the video. Callaway thought that they could convert Top Golf customers to to golfers that buy equipment. It's not the same market. People that go bowling don't go out and buy bowling balls and become bowlers.
I've been once with non- golfers and after an hour it was no fun....non-golfers don't get better quickly....and golf is not a natural sport
We have a new top golf opening up in town and that makes it two of them within 30mins of each other. But with top tracer going in most of our ranges around town, as a golfer, I'd rather go to the driving range and save the money.
Where are you located?
@ Sacramento CA
As an avid golfer (+100 rounds / year) TopGolf is just a novelty. High prices, crappy equipment and dead balls along with loud party atmosphere. Even trying to practice becomes impractical. I suppose the real value might be if an amateur gets hooked on golf due to their TopGolf experience
TG for an avid golfer is not attractive...certainly not for practice
Really well put together video. Been saying it for a while that the Callaway merger made no sense, glad someone can put it into such a well laid out format.
It is simple. Callaway overpaid for TopGolf. They bought during the peak when golf experienced a boom and now that it has returned to normal same store sales are down and the aggressive expansion plan that drove the purchase price has been revealed as not feasible. Simply put there is not the demand for existing TopGolf let alone more venues which they were banking on. It is no different than if you were to massively overpay for a large commercial building before the pandemic and then the pandemic hits killing commercial real estate due to work from home, simply put they bought at the wrong time for the wrong amount.
Never chase trends
They invested in 2006
@@coreyfranco7060 And? They acquired the entire company during the peak.
@@RCGolfTG is killing it, more youtube BS
@@coreyfranco7060 No it is not. They overpaid, hence why Callaway Top Golf who paid $2 billion for top golf is now only a $2 billion company and not a $4 billion company like it was. If you bought a rental for $2 million thinking you could rent it for $12k per month but are only getting $6k per month, would you still be killing it? or would you realize that you overpaid?
They need to cut their prices by 25% and and add a new an extra hour (T: 3 Hours of playtime)
Their bright lights at night are blinding to traffic. It’s absolutely ridiculous.
Too expensive, very average food, below average equipment, and nothing like golf. Not even like a driving range.
Went once. Never go again. Rates are outrageous, food is expensive and substandard, staff was very unprofessional.
I've never really understood the concept of Top Golf as being an "entertainment" venue. Golf may be growing, but its not sweeping the country in popularity. If you don't play golf, why/how do you think you'd have "fun" going to a souped up driving range to swing ridiculously (and missing much of the time) at a golf ball? That would be like me going to a piano "range" where anybody can pluck the keyboards, and thinking I'm going to have a good time when I don't even know how to find the C note....just never understood this concept.
There are various games to play at TG like Angry birds so players don't need to be crazy good. Just like someone who only bowls 3 times a year probably isn't good. It's enjoyable experience but the prices make keep me away
@@someguy2773 But, at least in bowling the ball comes back to you...haha I wasn't talking about crazy good golfers...was talking about those who have never golfed and most likely whiff at the ball more times than hit it, or let the club go flying as has been seen in numerous videos.
@@timkilmer3893 It's not that hard to make contact with the golf ball, even for a novice. You just won't see a video of someone making a terrible but valid shot
It doesn't seem like you understand the concept of any "entertainment venue", then. Why go out for putt putt, bowling, darts, axe throwing, bumper cars, arcades, etc.?
I play on a real course every week, muni courses cost $35 for 18 holes in my area, $7 for a warm up bucket. I did TG once, was a fun novelty, ridiculously expensive, never even thought about going back. Not an option for people who actually play golf, not a legitimate practice option so lack of replayability is their core problem.
Agree 1000% your comment is exactly how i feel.
Yeah, they have a niche as a special occasion more upscale version of going bowling, but they are limited in how much they can grow unless they branch out
It's surprising that Callaway hasn't done more to integrate its products into the Topgolf experience. Given their ownership, one would expect a stronger emphasis on showcasing their clubs and technology to the large audience that Topgolf attracts.
I never understood why Callaway clubs are not in the bays. What better showcase and platform to convert customers
Because that is not the issue with TopGolf. Simply put, Callaway massively overpaid for TopGolf because it acquired it during a massive golf boom during covid when there was nothing else to do. Their overpaid because they overestimate demand for the existing venues and the price they paid was based on aggressively opening more venues which are proving to not be in particular demand.
Working my way through Ohio State I managed a mini golf range and arcade early 90s. Facilities like Top Golf go through stages. Shiny and new it's like printing money. People will put up with expense and wait time for a while. Then it will level out and customer service and especially maintenance become an issue. Alcohol initially fun but then will get a reputation if not monitored.
I can go to top golf for an hour or go play 4 hours on a real course for the same price…. Yeah idk how top golf failed
What do you mean you don’t know? You just answered your own question silly
Home simulators has destroyed the market
$60 per hour! Thats insane. You can get 75 golf balls at a driving range for $10
TopGolf isn't necessarily for the people who actually play golf. It's a fun experience for people who have never swung a golf club in their life. I worked at a TG for 3 years.
$60 per hour was the lowest rate in Las Vegas, morning hours, it goes up from there in the afternoon and evenings. I expected to at least get good quality balls at TG, but that was not the case.
The ones near me are BOOMING with business... always packed... I'm confused.
First video of yours I watched. You are extremely talented at communication and the content was excellent. Well done. Good luck with the channel.
Jeez it failed? That was a real hot spot when I drove Uber. Oh. Eight years ago. Funny story: a NorCal TopGolf sits near the local FBI field office. I didn't know that, but I knew the GPS went crazy every time I got near TopGolf. Another driver told me, "Yeah that's the FBI right there. They scramble the signal."
In Roseville ? Thats the one i go to
What could they gain from scrambling the signal? Tell the world theyre nearby? Makes no sense.
@@CarlosCarlangas perfect sense. Any launched weapon using GPS is gonna hit top golf, not the G
I don’t know anyone who went more than once.
We went to TopGolf a few times with friends. Now we just go to a driving range which has a sports bar next to it... Way cheaper
I went to top golf in Las Vegas once and was surprised at the high cost of everything. It was a fun time with friends but the value proposition was not there, or maybe I'm just poor.
yes
You also can't tee up the ball to a point you can hit with anything but an Iron.
I'm not paying 100 bucks to play with my wedges.
Topgolf tries to market itself as a party to the chillest athletes in the world.... it doesn't make sense.
Golf is relaxing
Topgolf is a loud party
Just like LIV.
Everyone in the comments is completely missing the entire point of TopGolf.
This is not a golf facility. This is an entertainment facility. Golfers do not go here to improve their game or practice. Golfers go here to fuck off, have fun, play games with friends, eat decent food, etc.
Which is fine.... if it were priced accordingly. Fucking off with friends for entertainment for an hour should not cost the same as a round of golf on a halfway decent real course.
They're charging public course greens fees for recreational bowling experience.
And the market for that is? . . . . Yeah, negligible.
@careyfreeman5056 the TopGolf near me is ALWAYS packed, and so is every one I have been to, so the market is doing just fine for the dozen or so I have visited.
Everyone in the comments is nailing the point. It's too expensive for a goof off time
@ChiefGore429 how do you explain the quantity of people who go to TopGolf locations then? Apparently, only the morons in the comments are the ones who think it is too expensive because every single TopGolf I have ever been to is ALWAYS packed!
So, your logic is obviously flawed.
My experience has been mixed. With a couple friends, it's fun to teach them as beginners and have some drinks. But when parties get bigger, and being on a timer, the whole experience gets jumbled. I've even had servers pressure us to continue playing, But how am I supposed to eat wings and play simultaneously?
1. Really expensive. Tough for regular earning folks.
2. In certain cities, getting a bay is really hard (limited reservations, long walk - wait times).
14 min video... It took 11 min to say "Callaway failed" not Top Golf. All businesses have peaks and valleys. Not every year can you increase revenue. This is why you save some for the lean years and invest the rest.
It is a great idea but failed because they were offensively overpriced and because the staff harassed you the entire time to extend your time. I left there frustrated from just having to declare I did not want to extend my time over and over and over. Greedy MFs
Outcompeted by my local range that has ball tracking, charges $0 for lanes, and $14 for 100 balls.....
Because after 20 years they are still acting like Angry Birds is still a great game.
We brought a good client and his management staff .We had to preorder the food a week in advance and we played for three hours . Then when our time was almost up , they would send their managers to try and upsell us another hour. The drinks , food, and three hours of hitting the ball came to $1500 for 12 people. Two groups of 6 people.
As a golfer, I think golf simulators are the next big thing. I would like that better. I am not sure how that would be for the non golfer though. But the sims are so good now, you can rent a bay for $100/hr. Have a round of golf with a friend or group, eat, have a great time, you are out of the heat/cold, and you can potentially play with your own clubs.
They’re too expensive imo
Love your content and don’t stop posting 🎉
Callaway doesnt sell clubs at TopGolf locations. Why are we surprised that there was no real benefits to the Brand?
I am 35 years old .. every time I am invited to go to Top golf for a birthday celebration, bachelor party etc. my eyes get huge and I immediately start coming up with excuses for how to get out of said event.
It's just too expensive.
TopGolf is packed every time I go.
I'm not seeing the "downfall".
That's what i was thinking..
Depends what area you live in. If you live in or around a major city it’s likely to be busier. Ones who fall outside those boundaries aren’t doing so well.
I know it's only one data point, but I work next to a Topgolf, and it's packed all the time.
Same with the one in my city. "Failed" is relative. I haven't been in like 7 years but it's still very busy
I was just at one last night Dec 2024 here in Texas and the place was PACKED from 6pm till Midnight .. so this company is doing just fine...
Great video
Good old capitalism, where making one and a half billion dollars in a year can be seen as a failure, because last year you made one and three quarter billion dollars. 🤦🏿♂
Revenue is not profit, so no they did not "make" one and a half billion dollars. Callaway's market value is now less than what it paid for TopGolf so the market sees no value to it. The stock went from like $35 a share to around $7 because the business model sucks and they are discovering that there isn't the demand for new venues like they thought which is why it's value has tanked. Even same store sales are down.
Great Video! Thank you 🔥👏💪🫶
Great video. I live in Japan but I went back to the US back in October and it was then that I went to Topgolf for the first time. My experience was that this is just like what glow bowling is to the bowling world. Most people who go bowling are doing it just as a fun game to do with their friends. Not too many take it seriously enough to want to get their own equipment and try to improve themselves, maybe join a league, and so on.
What does you living in Japan have anything to do with your experience at top golf ?
Well done. Keep the content coming. Great topic. Excellent production values.🏌️♂️
Great video! Excited to have found your channel
Took my 13yr old son last week to experience Top Golf for the first time. Paid 70 bucks for the hour. 30 minutes in. Ordered chicken nachos. 10 minutes left on the timer. Still no nachos. Server said she was looking into it. Time was up and they never came out. Manager finally came and said they were out of tortilla chips. Never will I be going back to that location. Although our server was a cutie with a nice bod. Long story short. Expensive but can be fun.
The end of your comment makes you sound like one of those guys; "I think that stripper really likes me..." 🙄
bro you have a son
they just opened on in my city, mobile alabama, well i thought it was crazy when minimum wage is 8:50, yeah that makes all the sense in the world to brag about when people dont make a whole lot or just enough to have continued disposable income. It never made any sense here maybe somewhere else but not here, its a waste of
I play golf anywhere from 3-5 times a week. I’ve never been to a Top Golf because it’s not golf. The reason I play is to get out in the sun, play golf with my buddies, and have all the sights and sounds of actually playing the game. Top Golf seems like it would be like going to a bowling alley. I just don’t have any interest of going to Top Golf although we do have one about 20 min away. I mean if people like going, then good for them, but it’s not golf.
I’m in the same position with one of these about 30 minutes away. I used to get offers for reduced rates sent to me and I thought about suggesting it to my golf buddies as an ‘experience’ and a night out but those ‘offers’ have seemingly dried up and I didn’t pursue it. Honestly I never really enjoyed the bowling alley experience when I was younger so I think this is likely to be a waste of time and money for me.
Top Golf is a fun concept, but it costs way too much for the general public.
Driving Range: $12 Lrg Bucket
6 Pck $9.99
Saved myself $250 😢
i clicked on this out of curiosity and I was like "wait what roby lou? did i click on a barcelona video?"
Top Golf made 1.79 billion dollars this year. Slightly less than their 1.96 billion estimate. Can you smell the bankruptcy? 😂😂😂😂
Revenue that is. Revenue is NOT profit.
@@williamford9564 Their revenue was 4.3 billion. I posted their profits. Please go try and educate someone else.
Top Golf is losing money this year.
Define “made”.
@@wowzers1069 No they are not losing money this year.
I went to one in Columbus Ohio a few years ago. I couldn't believe the capital outlay that had to be dumped to build and maintain that facility. It's like a bowling alley for golf. After buying drinks and food and hitting a few balls it was more that going to a decent 18 hole golf club. It was certainly a diferent vibe from walking on the links. With tvs and music etc.
I love it when Timothée Chalamet explains business concepts to me
Turned off after 55 seconds because everything you said about golf was wrong, I take it your not a golfer.
*you’re
@ heres the grammar nazi.
Hey aren’t you also the Barcelona UA-camr? Respect the grind 💪
This video should be titled “Why Callaway is breaking up with TopGolf” because that’s literally what the video is about. Anyway good video
The only time Top Golf makes financial sense is when you can get a potential vendor to pay for a night there as part of their bid for your business.
Topgolf has helped convert drinking at their glam driving range to drinking at home
Top gold here in Myrtle beach always seems to be crowded…
Never went after hearing how expensive it was. There's your answer.
Easy, when Top Golf came to Dallas it was very reasonable and you weren’t limited by time…paid by the game. Now their game prices are ridiculous and the food is now mediocre and alcohol prices are so high you rather stay sober.
I used to go to TopGolf maybe twice a week when I lived near Chigwell. They only charged £10 for renting a golf club and $10 for each bucket of balls, so were more expensive than a driving range, but still more accessible for teenagers. I moved to the US and there were no TopGolfs nearby. I went to LV at the start of the month for a conference. We looked at going there and it was way more expensive than it used to be.
If i wanted to pay those prices, I'd just play real golf.
Oh, fantastic! Golf should remain the sacred enclave for those with actual skill. Not everything needs to be diluted for the masses, especially those who might mistake a mulligan for a masterpiece. Honestly, it's a relief to see this little experiment wane back into blissful obscurity, keeping those plebs away who can’t tell a putter from a wedge.
Most people I think are realizing you can actually buy a used set of clubs (from FB market, second hand sporting good places, etc.) and play ACTUAL golf for cheaper than it costs to go a few times at TopGolf. That's the problem with how insanely high their prices have gotten.
One of the things I think no one is talking about is why it's so expensive. They received a ton of investment and spent 10s of millions of dollars per facility and they opened so many new facility's in a couple years. The investors wanted quicker returns on their money so they have to price themselves high. If they slowed down their expansion, kept their prices low, and people happy they could have turned a profit on each location within 10 years not including the assets. But becase the investors want their money now they have to price themselves steeply in a market where currently people don't have an extra $200 laying around for some beer and a couple swings. People say it's to expensive at half price and I'm with then honestly. Also idk if it's the same everywhere but table service is required even if you are not eating and drinking and that's useless spending in a time where again the consumer is very conscious of that
thnx for the info and discussion. I've been an avid golfer for 40+ years and would like to try top golf at least once and we have one in the Boston, mass. area about an hour from my home. I expect it to be high priced for a glorified driving range but would like to check it out. regular golf is not only expensive and time consuming on several levels but the bottom line is i think it's a hard game to be just decent at and i speak from experience. i think most people would buy their own clubs but to compare that to bowling i think only league bowlers like myself would buy their own bowling balls not someone who occasionally goes bowling. i started golfing in the 1970's and there was a huge boom in all areas of golf in the 80's to 90's but i think it's been on a bit of decline since around 2000. there have been several courses in my area that have been converted to housing. i wish top golf well but i don't see it lasting. i would only try it as a novelty.
They are competing with $5 a bucket at a local public range. If they kept it affordable, they could sell a ton of food and drinks.
I never understood the complaint of a very high price as six people at $60 an hour is $10 for the hour to play and then the food is very normal price for restaurants.
Top Golf worked when there were relatively few locations and it was an entertainment destination. Now that most cities have one, it is competing for entertainment dollars against much cheaper options such as bowling alleys and movie theaters as well as traditional driving ranges and similar concepts from other brands.
Honestly top go,F has brought so many of my friends into golf and has exploded its popularity
I have never been to TopGolf but from what I’ve gathered I agree with the bowling metaphor. TopGolf was created to introduce non golfers to driving in a more exciting way than a traditional driving range, but actual golf is still a whole different ball game than TopGolf, like you said in the beginning of the video. Going to smack some balls with friends or coworkers for a couple hours is very different than learning driving, short game, putting etc (I don’t know the terms I don’t golf), getting a tee time, getting buddies to golf with, potentially getting a club membership, etc. The “lifelong converts” to real golf from TopGolf (whether Callaway equipment users or others) is probably less than 1% of total TopGolf guests, and I think Callaway was hoping this number would be higher overall. Golf is fundamentally a cost and time prohibitive endeavor, and frankly I think most golfers and even some clubs want to keep it that way and not have greens flooded with people who can drive 200yards and not do much else and crowd weekend tee times. Good video and maybe wishingful thinking on Callaway execs parts to think the next Tiger might hit his first drive at a TopGolf.