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EVERY STEP of Commercial FILMMAKING Explained: in 10min
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- Опубліковано 15 сер 2024
- Graded with my Cinema Pro Luts: bit.ly/2UUKAjC
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0:00 Intro
0:55 Part 1: The Client
2:07 Part 2: The Brief
3:03 Part 3: The Directors Treatment
4:06 Part 4: The Selection
4:54 Part 5: Pre-Production
6:17 Part 6: Client Feedback
8:38 Part 7: The Shoot!
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Would love more content like this on commercial filmmaking! You’re So good at delivering this kind of content so that it’s easy to understand. Thank you!
What do you want to learn more about on this channel this fall? ALSO NOTE TO SELF: GRAMMAR = "GET" not "GETS"
Whatever you wanna talk about! We're here for it! 😁
I want to learn what directors are really looking for when they are choosing their DoP for certain projects! :)
more in-depth about pre production and just all the stuff that goes around fill making that isn't filmmaking. if that makes senses. Thank you
I would love a more detailed multi part series on doing commercial work... to get into the nuts and real life stuff of doing this work
How do you get an agent to represent you? So that you can focus on the creative side while they focus on the business side.
Especially when someone is starting out.
Hi, I'm watching your video two years later and I confess that I found it incredible, thank you very much for sharing your experiences. A big hug from Brazil. He won another writing.
This was super insightful and appreciated. This is how REAL commercials get made. He only got past shooting. There’s a whole 2nd half in post that’s just as involved a journey.
Defintely would love to see more about these pitch decks.
I would love a more detailed multi part series on doing commercial work... to get into the nuts and real life stuff of doing this work
🤟🏻🤟🏻🤟🏻
Thank you soo much Director Mark Bone, your videos have always been soo helpful and inspiring me to do more as a filmmaker thank you.
I WANT TO KNOW MORE ..
Yooo you did the German o2 spot, that's amazing, I have my internet plan there haha💯
I am not needing this kind of content (comercials) for now, but I love to learn from you and watching you videos. So here I am until the end.
Thanks for sticking around!
As an actor, the last minute BS was exhausting. Hold this date. Don't book anything else but they may not want you. They tell you yes or no day or two before. They also ask you to bring backup clothing you may not have and will never use. I hated bringing a suitcase to use NOTHING. It's like Mission Impossible, you find out location and time 10 hours before so you have to navigate how to get there in last minute. So annoying but once I got to set, I was happy lol. I never got the last minute location. Like don't you know?
@PRIVATE yes but I am talking big budget where work and details are delegated. Now that I create content and short films, I have a better idea. Thank you for your reply.
Yes! This is the content I needed! I have worked on a handful of smaller commercials and have been struggling to figure out how the professionals really get it done. Love your doc content but would be amazing to get more commercial content because it is clear you have so many valuable insights that’s would make a huge difference to people like me. Thanks so much!
I went through this entire process for the commercial I’m making for my senior project in film school. It’s insane how much goes into the pre-production process! After production is completed, then I breathe just a little bit, until I am up against the deadlines to actually run the ads! We had a small cast and crew of about 10. I ended up being the Writer, producer, director, and gaffer for the project. It’s been a ride, but I’m almost done. And going through this whole process has helped me almost land a job at a company! I’m currently still in the interview process, but they want to pay me to edit an ad for them, and they want me to start meeting the crew! I can’t stress how much the producing portion of the work has made my production so much better! A minute of prep really saves you an hour in the day.
Hey Mark! Thanks for this one. Could you share your Treatment? Would be nice to see how you build it out :)
Man !!
We need more of this videos !!
Awesome job Mark. Would love to see more content like this.
More to come!
Feel like these are deeper dive into professional UA-cam. This platform has turned me into a one-person adventure filmmaking team and now learning the other aspects. Thank you so much for making these!! Years of experience in 10 minutes truly is valuable.
Mark I am now completely exhausted but thank you so much for reminding me why I only made one big TV commercial and with that I didn't have to do a third of what you described and that was 90% too much for me. I have since then worked for major clients in the construction world produced 60 programmes for TV and even though at times that can be a little bit stressful I am left to get on with the projects without any input until I show them the edit. Thanks again.
TV commercials can be so exhausting
I confess that I watch many videos on 1.25 so I can gather good information more efficiently. Thanks for sharing the process. Writing, performing, recording a song has more to it than most people realize. What's cool about creating is that sometimes small details that come together by mistake or accident, can actually turn out better than what was planned.
I wish every zoom conference call I did could be in 1.25x
Absolutely amazing content and value in this Mark. These types of videos are ACTUALLY what's needed here on the space.
But seriously link to the Eau de Bone? =D
Maybe it’s time I release a fragrance and not another LUT pack
Mark, I really enjoyed the inserts and cutaways shots, it helped to break up the sections and made it more fun to watch!
Better to be stressed than confused, good one! Greetings from Germany
Encore!!! 👏🏼👏🏼👏🏼 amazing!! Most real vid of production!! Keep sharing, we’re listening!!! 🤓
What a gold nugget video, excellent Mark! 😊
So informative and helpful! I shoot really small budget commercials by myself but I'm starting to get bigger jobs and this answered so many questions I had, thank you.
Wow!!! this was so helpful!! Probably one of my favorite videos you have done out side your docs
Love it!!
Jeebas!?! That was an eye-opening video. 😳 Thanks for making me realise I have WAY underestimated this (I’ve spent my life frustrated at how people underestimate what’s involved in a commercial photo shoot and I’ve just done EXACTLY the same thing!). Thanks for humbling me today. 🙏💯😊
Commercials are ALL about meetings and personal relationships. Seriously, it's 90% meetings, emails and spreadsheets with 10% creative work. Keep that in mind. Be very careful what you wish for!
Wow! Didn't realize that high end commercials were so involved! No wonder they are so expensive!
Woooow this was super insightful, I wanted to make commercials one day, but didn't know what the process would look like. Didn't know there were loooooots of steps from beginning to end
At Mark's level, yes. Entry level work, no. Work directly for some local clients to dip your toes in.
Hi Mark thanks for the awesome video.... I would definitely like to know more on commercial filmmaking.
This is so valuable to the community. Film and advertising schools just skip this real world information, even at university level.
Thank you Mark. Thanks you so much!
Definitely the best UA-cam video uploaded today🙌🏾🙌🏾
nailed it bro.... you said the exact same things that we face here in India!!! i guess the process for commercials are the same everywhere... and the BS as well
cheers man great stuff....
Love this kind of videos, Mark! There are really helpful. I just came from a meeting where the client asked for those crazy impossible things only Christopher Nolan can do and the agency guy who was afraid of losing his job said we can do anything they want 😩 One of those days when you just want to go home and be an artist 😃
AY-MAY-ZING video, thank you!
🙏🏻🙏🏻🙏🏻
👏👏 this super helpful context. Thanks for sharing.
I work for a bunch of local brands and would love some content on making small commercials (local, internet) that look and feel more like the bigs on the smaller budgets those clients have
I bet they would love to have a big budget look for no money. Of course they would! 😊 It's getting easier and easier to achieve these days too.
Class is awesome Mark~!
Class is dismissed
Oh man - Mark! So incredibly helpful and interesting. Thank you!! P.S. Gorgeous b roll
would love to hear more about directors treatment and script. thanks this is great content and info
Hey Mark, as a one man production company I would love to hear your insight on how you did this on your own previous to working with bigger ad/creative agencies.
thank you for generously sharing your hard-won knowledge! Blessings on you and yours!
Anything from u is always welcome sir. Let’s goo
So much good information. I had no idea. Thank you for the video.
This was an excellent video! There’s definitely a WHOLE LOT going on😳
I understand that kind of extreme stress!! I now have only about half my teeth left… after losing half of them over the last two insanely stressful years.
Just trying to survive until my father’s inheritance money comes through, so I can get started on a cross country overland trip to create my documentary idea.
This is insanely well done content! Wow wow wow from photographer in Sweden
/Anton
♥️🙏🏻
Mark, three-ish questions:
- To have a proper idea of what you had to work with when you created your treatment, what did the Molson brief look like?
- What extra information are you including on the subsequent pitch that is not already written down on the treatment? You already described camera behavior, light direction and levels, pace and overall mood... so are you just repeating yourself? When you try to argue that you’re the right director for the job, what exactly are you saying to them (or what did you say on the pitch call for this commercial, for instance)?
- How long do these pitching calls usually last for?
Thank you!
Awesome, thanks for the info Mark!
Absolutely amazing content!
Hey, thanks so much for the video, loved it! Looks like a huge and complicated process, where do production/marketing companies usually manage all those assets, photos, briefs, presentations, storyboards and schedules. Would love to find out a little bit more about that, thanks!
This was some great insight, thanks for sharing.
I’m so excited
I can't believe this content is free 🤯! This is so helpful, saving this for future reference!!
Mark this content is beyond valuable. Love the videos and appreciate all the hard work!
Much love Jerome! So glad you like it
Let’s get more of the process! Break down the shooting process and move of the tech prep part
So so helpful as a blossoming producer. Can you distinguish more producing / directing? I’ll scout the channel!
Very helpful information. thanks!
Much love 🙏🏻
This is great stuff for everyone, generally. Very informative.
It makes sense why many people who get out of it and move onto other forms of creative work say they don't like it. Sounds like a rough creative process, but with a lot of beauty to it too!
Awesome! Just what I was looking for. However I also need to know the 'sound' part of the commercials. Please help.
thank you so much
very insightful. give us everything
my pleasure!
I'm from South Africa and netflix is having this "Sub-Saharan African Folktale" competition thing and we need to submit a 500 word synopsis in a creative statement along with a supporting video. I have no idea what to do, lol! I would love to hear your thoughts on such a submission process. And as always, great video!
Just reading your comment. Did yoy find something to do? What,s the news on that foryou?
@@Leprutz Yeah luckily the submission process ways laid out nicely by them but unfortunately my submission was "not selected" and "we, unfortunately, do not have the capacity to provide individual feedback on applications" so I'm not sure why either, lol.
@@WhySteve ok. Nice to hear from you. But I Don,t believe in all that pitching and all that. It is true that that is the best way to get the money for production covered, but I believe in a different and new way that will turn the whole movie and TV show making system upside down so people with less opportunities will get their ideas produced too.
Great breakdown on the process !
This one is really interesting, planning to change my office work and become operator
This was awesone Mark. Its great to hear all this from someone in the industry, its something you dont get to read on books. I hope you make that next video diving deeper into it.
Yes, please do a breakdown series. Much appreciated Mark, great video!
Mark, this video was freaking amazing. As for the fall, I would love to see an updated video on pitching as a filmmaker with what you’ve learned from the past 2 years since you made the last one, as well as an in-depth look over your shoulder as you create that treatment deck!
Great video as usual Mark. The amount of information and attention to detail is always above and beyond.
It's crazy to me just how much goes into this type of work when a lot of people will go out of their way to avoid watching a commercial.
Loved this! Appreciate the break down! Well done! thank you
Hey Mark, I’d love to see your process on making a documentary if you’re leaning more towards them than the commercials. Great video. Thanks for sharing.
Dale you’re in luck. That’s all I talk about on this channel and I also have 150+ videos about it on theartofdocumentary.com
wow, thank you for sharing !
I'm enlightened.
🙏🏻
Hey Mark, great insights as always. If you get time, can you make a video about how amateurs can enter the market? There are lot of people like me who's just learning or practicing from scratch but doesn’t have any basic idea of how to start working in the market. Hope my comment findes you 😅. Lot of love and best wishes for your journey ahead.
We have a whole course about this releasing in September called Create & Earn theartofdocumentary.com
amazing. How you get the ad agencies in advance? This would be a really helpful information
This is nice and helpful Mark, thank you.
Great breakdown!
Hey Mark. This is good. I like commercials because people like you have been an inspiration. Id like to see you turning this into a series going over every step in great detail.
I have to say the ignorance I have makes me scared of getting into them. Thanks again
Love it! Deep dive into every single step please 😅
wow this was super insightful never knew there were this many steps/processes in order to create one commercial
This was great. I’ve been an agency art director for years and it’s very educational/hilarious to see what it’s like from your side! I’m sorry 😂
Haha. I cringe watching this video now because of how much I am whining. Everyone puts up with lots of bs, including the agency having to deal with whiny directors ;)
@@markbone don’t worry, it doesn’t come off that way, and believe me - we do plenty of whining on our end too!
Great content, thanks !!
Love the film making breakdowns!
Hey Mark! really helpful video! I wonder if you’d like to put together an episode of how you usually write the treatment and how you gather the pic/video reference for it! Would be super helpful for ppl like myself who just began pitching for commercial jobs. Thanks!
I go into depth about treatment writing in my documentary course!
Yo where can I get that new fragrance tho…? Haha great video and awesome insight Mark. Would love to see a DP version of this if you’ve got friends with insights or experience yourself! Keep up the good work.
Hey Mark, Great Video. Your content is especially helpful to people like me who don't have film school in my country but are very passionate about furthering my career. Quick ask, do you mind sharing a pdf of you pitch deck? Thanks 🙏🏾
Definitely interested to hear more. Thanks for the great vids
Hey Mark great video! I would love to see the behind the scenes process
Please more of this content! Far more valuable than the latest gear review IMO.
This was awesome. More please.
Yay thank you so much Mark!! Love the content! Can you tell me what the small additional “screen” attached to your the top of your camera is called? I need that!!! Looking forward to more of your videos thanks again!!
Very helpful video! Could you maybe provide a template for a directors treatment for us?
I’m ready for more of this! How do you actually break into that world or at least find work starting out?
Network. Go to film industry nights. Get on sets as a grunt. Get a job at a rental company, you'll meet a tonne of DPs and ACs that way. Work your way up. Don't expect to jump straight in the directors chair. Be respectful of your position in the chain of command, don't be a mouthy douche. Learn form people smarter than you. In the real world, not just on UA-cam. Film production rewards those with tonnes of talent, but equally importantly, great interpersonal skills
Great content Mark, thank you! I set my path to commercial filmmaking, not as big as you present in this video, but still...thank you!
Great video man. I'm not using O2 but I'm from Germany. Loved the summary :)
Would love to know more about beauty commercials made . For eg camera mostly used , choice of lens, cinematic lens filters , lights, etc etc
more more videos directing and working on the commercial please
Would love more insight into directing actors and models on commercials
Hey thanks😃 I am always fascinated by the process. Like for example, way more interested about the process involved for a magician to do their trick rather than just watching them do their trick. Cheers 🤙
Amazing video my brother! Well thought and really gives a great perspective 🙌🏼🙌🏼🙌🏼 keep on with the good job📸
Thanks Mark! This episode was super insightful! Would love to see the breakdown of what actually happens in a shoot. You're an inspiration to many, excuse me if this is out of line, but if you are over commercial, just go and do something else you love bro :)
Peace out!
Certainly am! I’m Moving on from commercials :)
Had a buddy trying to get me into Mad Men for years, just binged it (finishing up season 7 now) and it kind of opened my eyes that as a videographer/aspiring filmmaker/photographer there are high level advertising concepts I can pull from that show (terrific writing) and apply to the little rinky-dink social media videos I make for small businesses. Would rather make docs though:) But Mad Men is sensational.
MadMen is still my favourite show of all time in terms of serial dramas
@@markbone AMC were on FIRE back then.