EVERY STEP of Commercial FILMMAKING Explained: in 10min

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  • Опубліковано 29 лис 2024

КОМЕНТАРІ • 305

  • @SoundItOutFilms
    @SoundItOutFilms 2 роки тому +2

    AY-MAY-ZING video, thank you!

    • @markbone
      @markbone  2 роки тому

      🙏🏻🙏🏻🙏🏻

  • @benfergusonishere
    @benfergusonishere 3 роки тому +3

    Wow! Didn't realize that high end commercials were so involved! No wonder they are so expensive!

  • @hfaria80
    @hfaria80 3 роки тому +1

    I am not needing this kind of content (comercials) for now, but I love to learn from you and watching you videos. So here I am until the end.

    • @markbone
      @markbone  3 роки тому +1

      Thanks for sticking around!

  • @TimshelFilms
    @TimshelFilms 3 роки тому +96

    Would love more content like this on commercial filmmaking! You’re So good at delivering this kind of content so that it’s easy to understand. Thank you!

  • @YannickFilms
    @YannickFilms 3 роки тому +3

    Yooo you did the German o2 spot, that's amazing, I have my internet plan there haha💯

  • @vitosilva1214
    @vitosilva1214 9 місяців тому +2

    Hi, I'm watching your video two years later and I confess that I found it incredible, thank you very much for sharing your experiences. A big hug from Brazil. He won another writing.

  • @markbone
    @markbone  3 роки тому +18

    What do you want to learn more about on this channel this fall? ALSO NOTE TO SELF: GRAMMAR = "GET" not "GETS"

    • @CreativeTechLab
      @CreativeTechLab 3 роки тому +2

      Whatever you wanna talk about! We're here for it! 😁

    • @SeeDoubleYou
      @SeeDoubleYou 3 роки тому +1

      I want to learn what directors are really looking for when they are choosing their DoP for certain projects! :)

    • @danielmueller5284
      @danielmueller5284 3 роки тому +1

      more in-depth about pre production and just all the stuff that goes around fill making that isn't filmmaking. if that makes senses. Thank you

    • @randallburgess6393
      @randallburgess6393 3 роки тому +1

      I would love a more detailed multi part series on doing commercial work... to get into the nuts and real life stuff of doing this work

    • @nashidtravels
      @nashidtravels 3 роки тому +1

      How do you get an agent to represent you? So that you can focus on the creative side while they focus on the business side.
      Especially when someone is starting out.

  • @luisfaustino
    @luisfaustino Рік тому +1

    What a gold nugget video, excellent Mark! 😊

  • @highpeaktrails
    @highpeaktrails Рік тому +1

    Jeebas!?! That was an eye-opening video. 😳 Thanks for making me realise I have WAY underestimated this (I’ve spent my life frustrated at how people underestimate what’s involved in a commercial photo shoot and I’ve just done EXACTLY the same thing!). Thanks for humbling me today. 🙏💯😊

    • @robertdouble559
      @robertdouble559 Рік тому +1

      Commercials are ALL about meetings and personal relationships. Seriously, it's 90% meetings, emails and spreadsheets with 10% creative work. Keep that in mind. Be very careful what you wish for!

  • @jochenretter
    @jochenretter Рік тому +1

    Better to be stressed than confused, good one! Greetings from Germany

  • @tarekgazzaz453
    @tarekgazzaz453 2 роки тому +2

    Man !!
    We need more of this videos !!

  • @AJ-dv5mu
    @AJ-dv5mu Рік тому +1

    Hi Mark thanks for the awesome video.... I would definitely like to know more on commercial filmmaking.

  • @v2mofficial521
    @v2mofficial521 11 місяців тому +1

    Anything from u is always welcome sir. Let’s goo

  • @Gustafilms_Official
    @Gustafilms_Official 3 роки тому +7

    This was super insightful and appreciated. This is how REAL commercials get made. He only got past shooting. There’s a whole 2nd half in post that’s just as involved a journey.

  • @sebon91
    @sebon91 Рік тому +1

    Absolutely amazing content!

  • @jamesbruce
    @jamesbruce 2 роки тому +1

    I work for a bunch of local brands and would love some content on making small commercials (local, internet) that look and feel more like the bigs on the smaller budgets those clients have

    • @robertdouble559
      @robertdouble559 Рік тому +1

      I bet they would love to have a big budget look for no money. Of course they would! 😊 It's getting easier and easier to achieve these days too.

  • @antonengblom
    @antonengblom 2 роки тому +2

    This is insanely well done content! Wow wow wow from photographer in Sweden
    /Anton

  • @JayneNicoletti
    @JayneNicoletti 3 роки тому +7

    As an actor, the last minute BS was exhausting. Hold this date. Don't book anything else but they may not want you. They tell you yes or no day or two before. They also ask you to bring backup clothing you may not have and will never use. I hated bringing a suitcase to use NOTHING. It's like Mission Impossible, you find out location and time 10 hours before so you have to navigate how to get there in last minute. So annoying but once I got to set, I was happy lol. I never got the last minute location. Like don't you know?

    • @JayneNicoletti
      @JayneNicoletti 3 роки тому

      @PRIVATE yes but I am talking big budget where work and details are delegated. Now that I create content and short films, I have a better idea. Thank you for your reply.

  • @donjreyoung
    @donjreyoung 3 роки тому +9

    Defintely would love to see more about these pitch decks.

  • @adamgarceau
    @adamgarceau 2 роки тому +1

    I went through this entire process for the commercial I’m making for my senior project in film school. It’s insane how much goes into the pre-production process! After production is completed, then I breathe just a little bit, until I am up against the deadlines to actually run the ads! We had a small cast and crew of about 10. I ended up being the Writer, producer, director, and gaffer for the project. It’s been a ride, but I’m almost done. And going through this whole process has helped me almost land a job at a company! I’m currently still in the interview process, but they want to pay me to edit an ad for them, and they want me to start meeting the crew! I can’t stress how much the producing portion of the work has made my production so much better! A minute of prep really saves you an hour in the day.

  • @KaileenFitzpatrick
    @KaileenFitzpatrick Рік тому +1

    would love to hear more about directors treatment and script. thanks this is great content and info

  • @Zdzisiek
    @Zdzisiek 2 роки тому +1

    Imagine world without people in BS jobs:
    1. You present the idea step by step
    2. Client accept it so you can start
    3. Instead of spending 6 months on talking with people with 0 idea how to make anything and then they demand doing everything in 4 days (beacause WE NEED IT ASAP!) you have full time for doing something great
    4. Useless people doesn't get paid for being an obstacle
    5. Client pay way less and you earn way more at the same time

  • @jblalot
    @jblalot 2 роки тому +1

    Great content, thanks !!

  • @Kurtdog63
    @Kurtdog63 3 роки тому +1

    I confess that I watch many videos on 1.25 so I can gather good information more efficiently. Thanks for sharing the process. Writing, performing, recording a song has more to it than most people realize. What's cool about creating is that sometimes small details that come together by mistake or accident, can actually turn out better than what was planned.

    • @markbone
      @markbone  3 роки тому +2

      I wish every zoom conference call I did could be in 1.25x

  • @ErikDouds
    @ErikDouds 3 роки тому +1

    Feel like these are deeper dive into professional UA-cam. This platform has turned me into a one-person adventure filmmaking team and now learning the other aspects. Thank you so much for making these!! Years of experience in 10 minutes truly is valuable.

  • @NotThatRyanReynolds
    @NotThatRyanReynolds 2 роки тому +1

    This was great. I’ve been an agency art director for years and it’s very educational/hilarious to see what it’s like from your side! I’m sorry 😂

    • @markbone
      @markbone  2 роки тому

      Haha. I cringe watching this video now because of how much I am whining. Everyone puts up with lots of bs, including the agency having to deal with whiny directors ;)

    • @NotThatRyanReynolds
      @NotThatRyanReynolds 2 роки тому

      @@markbone don’t worry, it doesn’t come off that way, and believe me - we do plenty of whining on our end too!

  • @ladydiane7390
    @ladydiane7390 2 роки тому +1

    Yay thank you so much Mark!! Love the content! Can you tell me what the small additional “screen” attached to your the top of your camera is called? I need that!!! Looking forward to more of your videos thanks again!!

  • @DaveKnowlesFilmmaker
    @DaveKnowlesFilmmaker 3 роки тому +2

    Mark I am now completely exhausted but thank you so much for reminding me why I only made one big TV commercial and with that I didn't have to do a third of what you described and that was 90% too much for me. I have since then worked for major clients in the construction world produced 60 programmes for TV and even though at times that can be a little bit stressful I am left to get on with the projects without any input until I show them the edit. Thanks again.

    • @markbone
      @markbone  3 роки тому +1

      TV commercials can be so exhausting

  • @swoognotswag
    @swoognotswag 3 роки тому +15

    Yes! This is the content I needed! I have worked on a handful of smaller commercials and have been struggling to figure out how the professionals really get it done. Love your doc content but would be amazing to get more commercial content because it is clear you have so many valuable insights that’s would make a huge difference to people like me. Thanks so much!

  • @reellyfeproductions
    @reellyfeproductions Рік тому +2

    Awesome job Mark. Would love to see more content like this.

  • @herodot86
    @herodot86 8 місяців тому +1

    amazing. How you get the ad agencies in advance? This would be a really helpful information

  • @brianvisciglia3640
    @brianvisciglia3640 2 роки тому +2

    Encore!!! 👏🏼👏🏼👏🏼 amazing!! Most real vid of production!! Keep sharing, we’re listening!!! 🤓

  • @nixofftime
    @nixofftime 3 роки тому

    This is so valuable to the community. Film and advertising schools just skip this real world information, even at university level.
    Thank you Mark. Thanks you so much!

  • @alpinebluemedia
    @alpinebluemedia 3 роки тому +1

    Mark, I really enjoyed the inserts and cutaways shots, it helped to break up the sections and made it more fun to watch!

  • @abhishekamin5525
    @abhishekamin5525 2 роки тому +1

    nailed it bro.... you said the exact same things that we face here in India!!! i guess the process for commercials are the same everywhere... and the BS as well
    cheers man great stuff....

  • @olivierwalther
    @olivierwalther 3 роки тому +3

    Hey Mark! Thanks for this one. Could you share your Treatment? Would be nice to see how you build it out :)

  • @speliotis
    @speliotis 2 роки тому +1

    Have you ever just made a commercial on Spec. & presented to a business?

  • @randallburgess6393
    @randallburgess6393 3 роки тому +16

    I would love a more detailed multi part series on doing commercial work... to get into the nuts and real life stuff of doing this work

    • @markbone
      @markbone  3 роки тому +1

      🤟🏻🤟🏻🤟🏻

  • @theCreatorsArk
    @theCreatorsArk 2 роки тому +2

    Thank you soo much Director Mark Bone, your videos have always been soo helpful and inspiring me to do more as a filmmaker thank you.
    I WANT TO KNOW MORE ..

  • @mccprofilms481
    @mccprofilms481 3 роки тому +1

    thank you so much
    very insightful. give us everything

  • @theCameraVille
    @theCameraVille 3 роки тому +2

    Class is awesome Mark~!

    • @markbone
      @markbone  3 роки тому +1

      Class is dismissed

  • @matthewwinne
    @matthewwinne 2 місяці тому

    I make commercials for a living and I rarely get to go through this entire process. It's usually much more condensed and abbreviated. This isn't a knock on this video - the video is fantastic. The purpose of my comment is to reassure filmmakers that they can still be successful and make a good living even if they don't operate on this level. Like Mark mentions near the end, he too worked with small crews and small budgets. This is the reality of most projects for most filmmakers. Again, there is nothing wrong with working on a smaller level. There are many local and regional companies that don't have big budgets, but still need to advertise. I have a salaried position with a company. Most of the commercials I make are made by a crew of just 2-3 people.

  • @rakinabsararnob5122
    @rakinabsararnob5122 2 роки тому +1

    Hey Mark, great insights as always. If you get time, can you make a video about how amateurs can enter the market? There are lot of people like me who's just learning or practicing from scratch but doesn’t have any basic idea of how to start working in the market. Hope my comment findes you 😅. Lot of love and best wishes for your journey ahead.

    • @markbone
      @markbone  2 роки тому

      We have a whole course about this releasing in September called Create & Earn theartofdocumentary.com

  • @danielmueller5284
    @danielmueller5284 3 роки тому +3

    Wow!!! this was so helpful!! Probably one of my favorite videos you have done out side your docs

  • @MattAitia
    @MattAitia 3 роки тому

    I can't believe this content is free 🤯! This is so helpful, saving this for future reference!!

  • @joenicklo
    @joenicklo Рік тому +1

    More good nuggets than Sacramento Valley Gold Rush in 1848.

  • @MattAndersonFilms
    @MattAndersonFilms 3 роки тому +8

    This was extremely helpful. Would love to learn more about this. Things like budget (flying to Greece just to scout?), timeline for pre-production, permitting, etc.

    • @robertdouble559
      @robertdouble559 Рік тому

      Any job involving flying to greece and having 40 people on a zoom call and just as many on set should be in the hundreds of thousands of dollars range, or it's simply not financially worth doing.

  • @alexalexis7899
    @alexalexis7899 3 роки тому

    Mark, three-ish questions:
    - To have a proper idea of what you had to work with when you created your treatment, what did the Molson brief look like?
    - What extra information are you including on the subsequent pitch that is not already written down on the treatment? You already described camera behavior, light direction and levels, pace and overall mood... so are you just repeating yourself? When you try to argue that you’re the right director for the job, what exactly are you saying to them (or what did you say on the pitch call for this commercial, for instance)?
    - How long do these pitching calls usually last for?
    Thank you!

  • @jeremymatteo1387
    @jeremymatteo1387 3 роки тому +1

    Amazing explanation

  • @zakcole2229
    @zakcole2229 2 роки тому +1

    Oh man - Mark! So incredibly helpful and interesting. Thank you!! P.S. Gorgeous b roll

  • @buh-ruk5441
    @buh-ruk5441 3 роки тому

    Definitely the best UA-cam video uploaded today🙌🏾🙌🏾

  • @dqstudios
    @dqstudios 3 роки тому

    thank you for generously sharing your hard-won knowledge! Blessings on you and yours!

  • @davinphelps1863
    @davinphelps1863 2 роки тому +1

    So informative and helpful! I shoot really small budget commercials by myself but I'm starting to get bigger jobs and this answered so many questions I had, thank you.

  • @MarioGonzalez-bd9pb
    @MarioGonzalez-bd9pb 3 роки тому +1

    I’m so excited

  • @michaeltymo1581
    @michaeltymo1581 Рік тому +1

    Hey, thanks so much for the video, loved it! Looks like a huge and complicated process, where do production/marketing companies usually manage all those assets, photos, briefs, presentations, storyboards and schedules. Would love to find out a little bit more about that, thanks!

  • @atdavidlee
    @atdavidlee 3 роки тому +6

    Absolutely amazing content and value in this Mark. These types of videos are ACTUALLY what's needed here on the space.
    But seriously link to the Eau de Bone? =D

    • @markbone
      @markbone  3 роки тому +4

      Maybe it’s time I release a fragrance and not another LUT pack

  • @WORTHITORNOT
    @WORTHITORNOT 3 роки тому +2

    Great breakdown on the process !

  • @tim_mcgee
    @tim_mcgee 3 роки тому +1

    👏👏 this super helpful context. Thanks for sharing.

  • @AsiatiqueMedia
    @AsiatiqueMedia 3 роки тому +2

    Woooow this was super insightful, I wanted to make commercials one day, but didn't know what the process would look like. Didn't know there were loooooots of steps from beginning to end

    • @robertdouble559
      @robertdouble559 Рік тому

      At Mark's level, yes. Entry level work, no. Work directly for some local clients to dip your toes in.

  • @benjiman818
    @benjiman818 3 роки тому

    Yes, please do a breakdown series. Much appreciated Mark, great video!

  • @mitchlazorko
    @mitchlazorko 3 роки тому +3

    Hey Mark, as a one man production company I would love to hear your insight on how you did this on your own previous to working with bigger ad/creative agencies.

  • @andresasindp
    @andresasindp 3 роки тому +2

    Very helpful information. thanks!

    • @markbone
      @markbone  3 роки тому

      Much love 🙏🏻

  • @Heavenlyfilmpro
    @Heavenlyfilmpro 3 роки тому +1

    Mark this content is beyond valuable. Love the videos and appreciate all the hard work!

    • @markbone
      @markbone  3 роки тому

      Much love Jerome! So glad you like it

  • @noori_guk2475
    @noori_guk2475 2 роки тому +1

    All this aprocess is giving me anxiety..Hatss off to film production team 😞👏🎬

  • @edgarricardopadillanates4160
    @edgarricardopadillanates4160 3 роки тому

    This was awesone Mark. Its great to hear all this from someone in the industry, its something you dont get to read on books. I hope you make that next video diving deeper into it.

  • @mbreliere
    @mbreliere 2 роки тому +1

    Great video again, thanks for sharing. I was wondering, do you carefully select the commercial briefs you're going to write a pitch for, or rely on your producer/agency's opinion to target the ones worth working on ? And roughly how many times a year would you say is relevant to sit down and go through the whole process ? I was directing adds and the time spent on writing pitches that I'd win one out of 7 or 8 times, without getting paid for of course, felt so counter productive. So if commercials are a way to make a living as a documentary director, given the unpaid time + ideas pitching takes from you, what percentage you'd say it should take out of your schedule ? Thanks in advance.

  • @natepotter6911
    @natepotter6911 3 роки тому +1

    Awesome, thanks for the info Mark!

  • @cmtzfoto
    @cmtzfoto 3 роки тому +2

    Love this kind of videos, Mark! There are really helpful. I just came from a meeting where the client asked for those crazy impossible things only Christopher Nolan can do and the agency guy who was afraid of losing his job said we can do anything they want 😩 One of those days when you just want to go home and be an artist 😃

  • @michaelwhitlock6301
    @michaelwhitlock6301 3 роки тому

    Mark, this video was freaking amazing. As for the fall, I would love to see an updated video on pitching as a filmmaker with what you’ve learned from the past 2 years since you made the last one, as well as an in-depth look over your shoulder as you create that treatment deck!

  • @Flowers.photoss_
    @Flowers.photoss_ 2 роки тому

    Let’s get more of the process! Break down the shooting process and move of the tech prep part

  • @tempest63132
    @tempest63132 3 роки тому

    Please more of this content! Far more valuable than the latest gear review IMO.

  • @markkut
    @markkut 3 роки тому

    It makes sense why many people who get out of it and move onto other forms of creative work say they don't like it. Sounds like a rough creative process, but with a lot of beauty to it too!

  • @SrikantChakrabortyPhotography
    @SrikantChakrabortyPhotography 3 місяці тому

    Awesome! Just what I was looking for. However I also need to know the 'sound' part of the commercials. Please help.

  • @abinavpicsandvids6319
    @abinavpicsandvids6319 3 роки тому

    The best video ever made.
    Thank you Mark

  • @CaseStudyYT
    @CaseStudyYT 3 роки тому

    wow this was super insightful never knew there were this many steps/processes in order to create one commercial

  • @guslungu
    @guslungu 2 роки тому +1

    Hey Mark, Great Video. Your content is especially helpful to people like me who don't have film school in my country but are very passionate about furthering my career. Quick ask, do you mind sharing a pdf of you pitch deck? Thanks 🙏🏾

  • @TeipelFilms
    @TeipelFilms 3 роки тому +1

    Very helpful video! Could you maybe provide a template for a directors treatment for us?

  • @snaprealm
    @snaprealm 2 роки тому +1

    This was some great insight, thanks for sharing.

  • @davideastham
    @davideastham 3 роки тому +1

    So much good information. I had no idea. Thank you for the video.

  • @kefaspeter234
    @kefaspeter234 3 роки тому

    Hey Mark. This is good. I like commercials because people like you have been an inspiration. Id like to see you turning this into a series going over every step in great detail.
    I have to say the ignorance I have makes me scared of getting into them. Thanks again

  • @highlandmary33
    @highlandmary33 3 роки тому

    I understand that kind of extreme stress!! I now have only about half my teeth left… after losing half of them over the last two insanely stressful years.
    Just trying to survive until my father’s inheritance money comes through, so I can get started on a cross country overland trip to create my documentary idea.

  • @VesoneDean
    @VesoneDean 3 роки тому

    Great video as usual Mark. The amount of information and attention to detail is always above and beyond.
    It's crazy to me just how much goes into this type of work when a lot of people will go out of their way to avoid watching a commercial.

  • @calebclark2082
    @calebclark2082 3 роки тому +3

    This was an excellent video! There’s definitely a WHOLE LOT going on😳

  • @erh
    @erh 3 роки тому

    This is great stuff for everyone, generally. Very informative.

  • @aaronglynnwalker
    @aaronglynnwalker Рік тому +1

    So so helpful as a blossoming producer. Can you distinguish more producing / directing? I’ll scout the channel!

  • @StorytellersWorkshop
    @StorytellersWorkshop 3 роки тому +1

    Great breakdown!

  • @telepooort
    @telepooort 3 роки тому

    This one is really interesting, planning to change my office work and become operator

  • @DaleReubin
    @DaleReubin Рік тому

    Hey Mark, I’d love to see your process on making a documentary if you’re leaning more towards them than the commercials. Great video. Thanks for sharing.

    • @markbone
      @markbone  Рік тому

      Dale you’re in luck. That’s all I talk about on this channel and I also have 150+ videos about it on theartofdocumentary.com

  • @ahashparthipan5555
    @ahashparthipan5555 3 роки тому

    Loved this video mark, can you go into details about the treatment process and how to stand out

  • @wluke800
    @wluke800 2 роки тому

    I’m ready for more of this! How do you actually break into that world or at least find work starting out?

    • @robertdouble559
      @robertdouble559 Рік тому

      Network. Go to film industry nights. Get on sets as a grunt. Get a job at a rental company, you'll meet a tonne of DPs and ACs that way. Work your way up. Don't expect to jump straight in the directors chair. Be respectful of your position in the chain of command, don't be a mouthy douche. Learn form people smarter than you. In the real world, not just on UA-cam. Film production rewards those with tonnes of talent, but equally importantly, great interpersonal skills

  • @PanDownTiltLeft
    @PanDownTiltLeft 3 роки тому

    Great video! Would love to see more in-depth treatment on your treatment development. Also, no link to your Molson spot could be found in the description.

  • @mawes-media
    @mawes-media 3 роки тому

    Love it! Deep dive into every single step please 😅

  • @HarleyJay
    @HarleyJay 2 роки тому

    Loved this! Appreciate the break down! Well done! thank you

  • @Genuinely_edwin
    @Genuinely_edwin 3 роки тому

    This was awesome. More please.

  • @timothybrown3312
    @timothybrown3312 2 роки тому +1

    Hey Mark great video! I would love to see the behind the scenes process

  • @k.lornesmedia1335
    @k.lornesmedia1335 3 роки тому +1

    At what point in this process is budget/price discussed?

  • @WhySteve
    @WhySteve 3 роки тому +6

    I'm from South Africa and netflix is having this "Sub-Saharan African Folktale" competition thing and we need to submit a 500 word synopsis in a creative statement along with a supporting video. I have no idea what to do, lol! I would love to hear your thoughts on such a submission process. And as always, great video!

    • @Leprutz
      @Leprutz 2 роки тому +1

      Just reading your comment. Did yoy find something to do? What,s the news on that foryou?

    • @WhySteve
      @WhySteve 2 роки тому

      @@Leprutz Yeah luckily the submission process ways laid out nicely by them but unfortunately my submission was "not selected" and "we, unfortunately, do not have the capacity to provide individual feedback on applications" so I'm not sure why either, lol.

    • @Leprutz
      @Leprutz 2 роки тому

      @@WhySteve ok. Nice to hear from you. But I Don,t believe in all that pitching and all that. It is true that that is the best way to get the money for production covered, but I believe in a different and new way that will turn the whole movie and TV show making system upside down so people with less opportunities will get their ideas produced too.

  • @bmxbanditdude
    @bmxbanditdude 3 роки тому

    Hey thanks😃 I am always fascinated by the process. Like for example, way more interested about the process involved for a magician to do their trick rather than just watching them do their trick. Cheers 🤙

  • @rotaruiulian
    @rotaruiulian 3 роки тому

    Great content Mark, thank you! I set my path to commercial filmmaking, not as big as you present in this video, but still...thank you!

  • @GuilleChA
    @GuilleChA Рік тому

    This is nice and helpful Mark, thank you.