Sarah Willingham Predicts HELL in Michelin Star Kitchens | Dragons’ Den
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- Опубліковано 27 вер 2024
- Peter Georgiou is pitching his on-demand, high-end food delivery service Supper, and seeks an investment of £100,000 in return for a 10% equity stake but if Peter found out one of his MDs used this service, it wouldn't end well...
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #MichelinGuide #Niche
I have been interviewed for this company a few weeks ago, due to covid 19 all these fancy restaurants are now doing deliveries... they are making a killing now.
I can completely picture of this guy getting drunk in his house saying that all the dragons laughed at him. Who’s laughing now LOL
@@TheBengalDragon No idea why he would be laughing at them, his company still isn’t worth his valuation and the dragons are all still multi millionaires. You make it seem like all the dragons went broke and this guy went on to have a 700 million net worth or something.
@@gibran6190 No, he is saying Dragons were wrong for taking everything as is, for granted. Almost everyone is. The guy is a millionaire to.
@@Ludak021 Granted?! They still wouldn’t have made a return on their investment and the company still isn’t valued at what he thought it was. There isn’t or shouldn’t be any laughing on his side nor do any of the dragons care about missing out on the deal. Post a source for him being a millionaire also.
@@edthelasttribe9580 Are you serious with that source? That article is from 2015, read the source above for 2020 company information.
"I suppose it is niche right now, but it may not be niche in a year or two" - This man never expected how correct that statement would be...
Update: the business is still thriving. Covid has changed the culture. Most people just want to dine in now.
He got this idea from Fawlty Towers!
Cold knocked around food!
Get the chef in! Much better!
Still niche, I can't believe someone would pay Michelin prices just to eat at home like they would eat something like mcdonald
Food delivery is completely mainstream. But high-end dining is, and always will be, niche. Pretty much by definition.
Update: the company dissolved
I love what Touker said, usually he sound funny but “People pay Michelin Star prices for the experience.” Was on point.
He’s so right that the entrepreneur was shocked lol
@Wanda George...I agree completely!👍
What's the time stamp
@@sanatan0990 9:36
Having worked in fine dining restaurants, I know that most people patronize those places on special occasions or celebrations.
As for business lunches, they are usually catered by places that can handle the order capacity. That is why catering companies exist.
Why does nick always look perplexed , whenever any one walks in , like hes dosent know thats whole point of the show
I noticed that!!
Editing, that's why.
If you pause you can see that he is writing something down, that shot was taken from some other timeframe
I see it as him looking curious.
Haha so true!
Anyone get the feeling that Touker lives in one of his office spaces?😅
He’s just “working late” haha
I hope that bike has Michelin tyres to stay in keeping with the brand
Yes, the bike is in keeping with Michelin star quality... with bespoke wheels and tyres.
You pay for the experience of seeing the bike.
Hahaha!
Lmfao 🤣
Ironically Michelin starred restaurants have had to start delivering and collection due to current times= this guy was a head of the game!
He was smart as hell. You don't have a dumb person make millions off of trading. He did have a business acumen which I think only peter jones recognized.
Restaurants are empty because of the pandemic, of course they're going to start delivering. They're not running at the usual capacity atm
Ahead of the game? You depending on apocalypse for your business to be successful?
@@SaeedAbdulRaheem success is opportunity meeting preparations.
The guy was prepared for high end restaurant delivery and the demand now is higher than ever.
@@BleachRush hmm.. never thought like that 👍
I hate when they go quiet and all you can hear is their saliva haha grim
That just seems so British to me for some reason
I LOVE IT
He has dry mouth
Well, that's the sad fact about seeing other people's failures. Shows set up like this, always have that element of sadism
@@netweed09 yeah, it's great lol
"such a decadent lifestyle" says Peter from his self-running bath in Portugal 😅
he doesnt want peasants eating well
Also I feel Peter didn't quite get the point that he didn't mean this to be for random employees to order from corporate. It was more of a catering for important business meetings where deals are discussed
Brilliant idea by a determined guy , slaughtered by the Dragons. Thanks to COVID has had 700% increase with all the top restaurants, some who he initially couldn't get his foot in the door, but now begging him to deliver their gourmet food.
So glad you're succeeding Peter. Wish you every continued success, you thoroughly deserve it.
This guy is only going to do ok while the pandemic is on as it's the only bit of business for these restaurants. As soon as it's back to normal then Sarah's going to be spot on,the ain't got time to do take aways, how can a Michelin starred restaurant keeps it's stars if it has to deal with loads of takeaways as well as a full restaurant where every dish must be perfect,would soon lose it stars,but while we have covid then yes it generates income they wouldn't have had
Looks like the virus is strong.. I don't think it will go away by this end of the year
He should upgrade his service and differentiate himself by delivering from limousines.
Then after Covid-19 he'll likely maintain 60-70% of his market.
@@davidmellish3295 dont know what year this episode is, but these services like postmates & uber eats were popular a few years before covid. Since 2018 they have been exploding, & covid just quadrupled it.
@@davidmellish3295 Looks like it’s a new normal now mate. Get used to it.
supper london dissolved 14 February 2024
Yes but what about Rory? He’s still out there somewhere, catching seaweed living the best life he can.
Best job in the world
“I live in Central London. So I know all of these restaurants”. Okay, Touker, no need to make us all feel poor.
That’s Touks for you
Touker: 'I have some offices in central London. Have you thought of setting up your own restaurant delivery hub?'
Bet this would be making millions over the past few months
Very true, they still have a website and are probably still trading. However, couldnt really forsee that a pandemic would arrive.
Yeah people are that desperate now. That's what happens when you exchange liberty for security.
If you ask me, it SHOULD be making more now. Pandemic or not...people need to find a way to eat. If they are stuck in a hotel, like me and my family was when the pandemic started, you'd rely on takeaway, as the hotel food is crap and the restaurant is closed!
@@TheManInBlueFlames but do you need a Mechelin dinner ?
If the food is getting repetitive...plus I myself am a vegetarian so the options are even slimmer. I can barely get anything from Nandos who were only one of the only takeaway places in the area!
surely if restaurants agreed to the delivery model then they would factor in the necessary prep time?
They do, but there's only so much you can plan for. Quality goes down if orders come flooding in, which is bad for this concept, since quality is everything for michellin star restaurants.
Watching this in 2020, I feel like they had no idea what was coming..
Well duh.
So a temporary pandemic means the business is a great idea? You walloper.
@@monkeytennis8861 Plandemic.
Jenny is sat in the corner playing different instruments for the sound effects
Playing im out on a harp 😂
@KSMI - Kerbal Saved My Insanity Hey celloist, Deborah raised an eyebrow, do ya bit!
😂😂😂😂😂😂
@@Ryanjoned163 'I'm out on a harp'? Haven't heard that one... must be one of her own compositions.
Imagine being so desperate to fish for likes and attention that all you are able to offer in the comments is your idiotic, repititive, juvenile Jenny spam.
Unable to provide any meaningful or intelligent commentary and discussion, you resort to spamming with a tired, old dumb memes in the hopes of getting likes from others like yourself who still think and act like they are 12. What a sad worthless existence. If this channel closes the comments, will you cry?
15 mins for a delivery of 3-4 miles across central London?
From watching DD over the past 8 or so months I realise alot of these businesses would thrive in Covid times.
he is doing just fine uk.globaldatabase.com/company/supper-deliveries-limited
I think it's a nice idea to try to bring high end dining to a more mass market, but there's way more to a Michelin rating than just the food - it's the service, the ambience, the decor, everything contributes towards earning a star so it's not gonna be a true Michelin Star experiene if you're eating it in front of the TV in your pyjamas
Well, a restaurant gets a star for food, a star for the restaurant itself, and I believe the service.
With portion sizes in these places, you'd still be hungry after spending £70, like Touker said you are paying for the experience
Have you ever actually eaten in one?
@@PointNemo9 I have been to many and yes, they don’t fill you up lmao
It's expected that diners will order a starter, a protein/entree, a side, and often a dessert in high end dining rooms. People who are concerned with portion sizes are not the target customers.
Hey lunch time squad ✋🏽
🙋🏼♂️🙋🏼♂️🙋🏼♂️🙋🏼♂️ honestly I owe a lot to whoever runs this account. Always dropping new den videos soon as I get on lunch 🙏🏽❤️
@@kjame7741 couldn’t agree more I love it
Eating chocolate, hope that counts
🍔
Michelin star food for me, delivered on a bike. Or a couple of bagels from my own kitchen.
Love how he believed in himself to invest his own capital
Sarah’s comments didn’t age well ....
Lol I just thought the same thing. Quite a few Michelin star restaurants on deliveroo in Central now
@@leroymcnezz8846 But she couldn't have predicted the pandemic.
@@sexyhomeowner9345 It did get accelerated by the pandemic, but it was always possible before then at least in and around Lancaster gate where I used to stay.
@@sexyhomeowner9345 Indeed. Just because they CAN do it, doesn't make it a good idea. Michelin stars are not awarded like Blue Peter badges. Any Michelin chef that allows their food to be banged out at gig economy pace with diminished quality control, optimal temperature and peak freshness deserves to not only to lose their awards but go through the human threshing machine that is Gordon Ramsey.
@@leroymcnezz8846 I see, cool.
Hahaha
I just love those odd pauses during the pitch. And dragons' reactions are gold too.
Who could have guessed that a few years later a global pandemic would up end the entire economic model of catering. I had two Michelin 'takeaways' in 2020 for special lockdown celebrations. Amazing food.
Think this is a rare example where Sarah was the foremost expert on the topic in the Den.
But she was wrong?
And couldn't have been more incorrect.
@Cwang Because it was her obligation to predict a literal pandemic and shutdown to exist
Jenny hiding behind the camera crew: "I also declare myself out".
Ever since Covid many high end restaurants have turned to delivery and quality is below par, sometimes even further low than a food truck, and is because gourmet food is made to be consumed at the moment it comes out.
Completely agree. Takeaway restaurants are used to cooking food to stick into a box for up to an hour so they know to adjust the cooking a little to allow for, say, vegetables continuing to steam in the box. Restaurants don't appear to have figured that out though they seem to be catching on, and at least have taken off menu items that simply don't travel well.
*Sees the Title:* Oh Sarah... WHYYYYYYYYY?
*At the end of the video:* She knows what she's talking about!
Does she? At 7:40 Ewan calls her a cereal restaurateur.
@@RockyDave Yeah... You're reading the Captions completely incorrectly... She's a *Serial Restauranter* which means she has operated many restaurant franchises and knows the market best. In fact, someone needs to be hired to write perfectly correct Captions for those whose hearing isn't the best.
@@AspieADog Thanks Adam. I was joking.
Me: She DOESNT know what she's talking about. It's like telling Gordon Ramsay he's NOT Michelin star.
But comparing with Pizza Express? Really? I think Peter made the greatest remark when he said about his experience and how he would throw the people out if they would ever order michelin food
The company continued to trade profitably for some time, with Covid-19 lockdowns resulting in 1,200% growth in 2020. However, with the lockdowns coming to an end, demand evaporated and the business is now in administration.
The steaks were too high!
But it was a rare opportunity.
but it wasnt a job well done
For that reason jenny is out
Best comment chain to exist
@@danahubbuck3070 Sometimes, it is hard to meat expectations. ;)
"...and for that reason, I'm ordering takeout."
There, that's your Jenny joke for this episode.
How utterly right of you Brandon.
LOSER
@@soilhands7853 You've got issues, bud.
Turnover has hit £10.5m and caters to 200 of Londons best restauarants. In its last filed accounts, its balance sheet showed a net worth of £263k and a loss for the year of c. £180k. The company has made £1.6m losses up to 31 March 2021, though have raised nearly £1.9m in equity investment.
And dissolved in February 2024.
He went full on politician mode when Deborah asked him how much more investment he would need.. 3rd time was the charm, to really get the answer
9:46 I like how he made the Surprised Pikachu Face during Touker's speech and struggled to get it under control
Touker was right.
The food comes along with the experience.
Restaurants make more money by having diners in the restaurant.
They are able to sell more wine, etc. and I doubt the quality of the food would be the same.
It's a great idea, just not for everyone.
He is lucky not to have any dragon. With covid this guy must be a millionaire already.
Even in Covid lockdown, I wouldn't be paying Michelin star meals at their agreed prices for it to be delivered to my home or work without the Michelin star restaurant experience!
I'd much rather sit down in front of the TV to eat then in a restaurant. But then I usually have to settle for not all that great food. I'd probably be interested the concept of this business.
Well I would if I got tired of the other takeaways and I just wanted a good meal to have and/or was stuck at a hotel like I was months ago with no restaurant to go to as all of the ones including the hotel one was closed down.
@@Peace-Man1964 you're a minority
@@chrystianaw8256 I know that. I was just saying that I personally would enjoy this service.
@@Peace-Man1964 me too!! Getting great food plus watching a bingeworthy tv show with my partner AND not having to wear pants is a win/win to me!!
at the end... "they sort of underestimated the appetite for this sort of business" lmao wtf? the
narrator totally fed him that line XD
Sarah Willingham was such an amazing choice for a dragon. Love her. Wonder what she's up to now
I wish they'd kept her on.
she just made me lunch and now we're going to watch this video. If I'm lucky, after the video she's going down town ;)
Still being ridiculously hot no doubt
@@ifwecouldvote you wish, so do I....
@@jenniferharper-christas4825 if it's in my mind, who's to say it isn't real eh?
3:03
Touker lives at the office
Odds might have been different for him during this covid period.
Good point but we’ll all be vaccinated by next Easter so it’s a small Window to make lots of money 😂
@@jamesstewart7736 i dont think so
@@Dylan-kp1cz Fake news? 🤔
Touker is spot on. I live in a town with amazing restaurants that deliver, but when are paying £15 for a burger, you feel robbed.
Ye and in reality it's greasy, old food and often plain disgusting. In our city of 110.000 we have, not kidding, 75 companies delivering anything from pizza to high end food, and 99% are not good, at all.
* *LAUGHS IN UBER EATS* *
Bare in minds this was years before Deliveroo and what takeaways are now, it took them YEARS to get it right and even they don’t have a 100% success rate
Anyone else watch these in your lunch break?
Nobody. (facetious)
No @ 17:13hrs 😁
In the bath actually
I love this business idea. Its the aspiration. I cant even afford half of the meals on his website all the time but its something to dream for.
You would with a name like that
Gordon Ramsey probably saw this and was begging for it not to happen lmao
Some of his restaurants are on the platform....
Congrats to this guy, his company proved to be very successful and now he has a net worth of over 400 trillion.
thats a bunch of bs, laughable
Bengiman TELL ME ANOTHER JOKE ! Your not much of a comedian ! Best stick to the job you have !
@@karenspeidel1901 Oh Karen, are you mad because you fell for it?
Please stop ruining the clip in the title.
The dragons are probably banging their heads against the brick wall seeing 2020
Why? How could they have predicted that?
this is so much better than the dramatically done Shark Tank in the states..... so much unneccesary drama
I think this had potential, I know there are a lot of millennials and Gen Z who are becoming very wealthy but would prefer a more private experience such as in an office boardroom, personally I think with the right marketing this delivery service could thrive
When someone starts an episode with "There's no one else doing this" I immediately think "There might be a reason for that......why in the heck would you want to?"
"There might be a gap in the market, but is there a market in the gap?" Peter Jones
Touker: did you come from London?
Do you want an office 😅
The German owned company Foodpanda is dominating the food delivery business in my area. Even post covid outbreak people still will order via delivery due to its conveniences
The wet mouth noises in this one killed me 😩😩 whyyy lol
Nerves 🤤 it got on mine too 😂
Only home made cheese sandwiches for Peter Jones MDs
It's always so uncomfortable when they forget their pitch. Wouldn't like holding cards with the script help with it?
If I remember correctly it’s one of the rules of the den that they cannot bring a script.
@@gibran6190 oh I see
Remember that some people wait *TEN HOURS* before they do their pitch. Yeah, i'd be dead too.
@@TheManInBlueFlames Good point. Why not allow them a few brief notes? They're not being assessed on their memory.
It's extremely unfair i think.
Great example of how times, tech and circumstance have changed the way business is done...
Still going and doing well in 2020👍
2019-2020 would have seen this business goes really well
Has he got a good alibi for where he was when the Covid first broke out?
This guy was a visionary!!!!
I can see this business model working out in a pandemic
What a slick website and app 👌 Would like to know the actual date of the recording to figure out the faux pax made by the dragons... Deliveries are killing it right now!
1:33 everyoke at this point feels sorry for him
The presenter was so graceful. Wish him all the best!
At the time I remember agreeing with Sarah but given what we’ve been through it’s clear to see this guy was ahead of the game
yes i'm sure this guy was making contingency plans to deal with a global pandemic
This company would have done a great lot of money during 2020. Here in Australia eating food delivered from so many companies rose
Rory is a humble Seaweed hunter🙏 #TeamRory
So this is what Jordan Schlanski was doing during work hours, interesting.
Uber eats and Deliveroo have proven Sarah completely wrong about the kitchens not coping.
She was referring to the really expensive places where tables are always pre booked/reserved.
Not chicken cottage.
@@diabolikalmchicken cottage uno😂😂😂
Those two companies have nothing to do with this Area
They don’t take the food of high expensive restaurants
I agree that you go for the experience HOWEVER, I think that this service would succeed if they managed to have exclusive discounts for those high-end restaurants. If that 70 pound bill came to be a 40 pound bill due to Supper then the demand would sky-rocket imo.
This business is no doubt thriving through covid restrictions. If only the dragons knew this was going to happen as I bet the food delivery market is huge at the moment.
Nope, they went into administration.
Sarah was correct in the end. If this works it will fail.
The guy grew his business by 1200%....They were so wrong about him...😏😏😏
Given the situation with covid, this business should be booming now. If it survived since the pitch (have no idea of they still going).
They’re really successful now thanks to COVID
At present he's doing okay because of this pandemic, once that is over' they'll' all tell him to go away in short jerky movements
Deffo not. They’ll still use him for deliveries and he’s doing incredibly well even now
I love how they blur out what their writing in their pads I wonder if they do that because they're just scribbling nothing LMAO
This would have been a booming business during Covid-19. None of the dragons knew what will hit them. This guy was ahead of his time.
Umm this video went well with dinner
lol i use this regularly, Dragons missed a trick here. It's not just Michelin-starred, it's just a level up from high street restaurants!
Chicken Run was an ok movie.
Shut the cluck up it was amazing
its 2023, sitting in dubai ive placed orders from supper many times, to be delivered to my boys in london. amazing service.
this business (if still around) must have killed it this year!
Not really as most people don't eat at Michelin star restaurants as they're expensive, and when they choose to they'd rather dress up and eat at the restaurant not pay expensive amounts to eat it at home.
I love how the all the other dragon look as if they are listening while Deborah is grilling him , but Peter is the only one looking irritated, throwing his head back being impatient , looking as if he’s about to scream 😂
Yes, if Pete is having a bad day you are coming along for the ride
Is there anything worse than finishing your meal before the pitch ends?
Ironic that this business will make a fortune given the pandemic
Good point, if restaurants are allowed open for solely that purpose
@@pkarverful here in Ireland they can open for take away
Meanwhile ubereats, deliveroo and many more started springing out lol
LOl facts
Foodhub too
Yeah but not for Michelin star food. He’s crazy if he thinks this will work. If I had a Michelin star restaurant I would never do deliveries, there’s no guarantee the food will arrive the way it did when it left the restaurant.
@@shermarkijames exactly, you're mixing first class product with 2nd class delivery - it's mismatched, and makes the first class product lose it's value. The whole experience should be 1st class - much of a luxury product's value is in how it is presented/delivered.
Completely different (and more realistic) market.
Damn, that guy is accually popping off, these dragons ain't smart.
Of course they’re smart they just can’t predict the future..it’s not like they were gonna suspect that a pandemic was gonna happen 🤣
yeah, that is what the world needs, a $30 plate of pasta delivered to your door. In styrofoam no less.
5:53 invisible ink ✍️ amazing 😱🧐🤔
Bet covid increased the need for this....
Lunch time. Switch on the laptop. New Dragon's Den uploaded. Life is good!
Sarah Willingham is the best new Dragon for a long time.
You do realize that Sarah left the den in 2016 so she's an old dragon not a new one lol
I think he meant that she is new compared to the other dragons
And all the dragons were wrong.
SUPPER LONDON Founded: 2015
Staff: 55 at HQ plus 150 drivers
Turnover: £10.5 million
Headquarters: Camden
If the Michelin star restuarants wouldn't think they could handle it, why would they sign up???
How the other half live , when so many people are relying upon food banks , which themselves are running out of stock .