It's Better To Be Friends: Marketing "Asks" and the Reality of Game Production

In this GDC 2023 talk, Rebekah Saltsman shares how the marketing and development teams at Finji use an integrated communication and asset creation process to manage projects that intentionally balances the high-profile marketing asks required to ship a game alongside the development reality of a project.
GDC returns to San Francisco this March 18-22, 2024! For more information, be sure to visit our website and follow the #GDC2024 hashtag on social media.
Subscribe to the GDC newsletter and get regular updates via Facebook, Twitter, LinkedIn, or RSS.
Join the GDC mailing list: www.gdconf.com/subscribe
Follow GDC on Twitter: / official_gdc
GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.