Zero Equals One: Creating A Business From Nothing | Riley Csernica | TEDxCharleston

Поділитися
Вставка
  • Опубліковано 25 тра 2015
  • Riley Csernica makes entrepreneurship a simple equation, especially for young adults. The 24-year-old biomedical engineer explains how she co-founded a medical brace device company to create a job she would love. Through her own experience, shared with candor and humor, Csernica demonstrates how her sense of accomplishment and what she has learned along the way far exceed anything she would have gotten from an entry-level job out of college.
    In just a few short years, Riley Csernica earned three degrees and started a company with her Clemson classmate Chelsea Ex-Lubsekie. With her Mom's blessing, an MBA, plus two degrees in biomedical engineering, Csernica became an inventor and entrepreneur. Taking the design from a class project, Csernica and her partner worked with athletic trainers, orthopedic surgeons and patients to advance the shoulder brace device, developing an effective and revolutionary design. When Csernica isn't developing future designs, she is involved with local community groups to support youth entrepreneurship. tarianorthotics.com
    This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

КОМЕНТАРІ • 316

  • @therawhrexperience
    @therawhrexperience 4 роки тому +86

    "and we'll be together forever." - brilliant sales pitch

  • @musicbeats6730
    @musicbeats6730 Рік тому +12

    I am crying. I am literally in the same position. no money no nothing. I even didn't have a bank account. but I want to start a business and I will not give up I needed this. 0 can be equal to 1 because what he has is the determination to do anything.

  • @teejaykleinuno
    @teejaykleinuno 3 роки тому +46

    This resonated with me well. I went back to college in 2017 to complete a degree, I am now 39 years of age and basically starting with zero in my field of study. Each day, my faith changes and I'm optimistic. The road may be bumpy but I will definitely give it a try and each time theres a No, I will continue to wait for a Yes.

  • @yuliu4740
    @yuliu4740 2 роки тому +18

    Amazing! She's so energetic and I can see the flashes in her eyes when she talks about the ideas! Really like it!

  • @Markieskates
    @Markieskates 5 років тому +19

    Riley shows how enthusiasm, heart, education, and intelligence can truly create something valuable. It would have been so tragic to crush that enthusiasm with an entry level boring job!

  • @razaaurelie3692
    @razaaurelie3692 29 днів тому

    I’ve been feeling down because I’ve been trying a business model that doesn’t seem to work for me. I’m hyper-creative and I want to bring value to people but I can’t do it if I can’t express my true self. Being yourself is your best trademark. Let’s go !

  • @hanna.nguyen
    @hanna.nguyen 4 роки тому +9

    Have to literally applause for this girl at the end of her talk!! Bravo Riley!!

  • @abdullahrafiq3530
    @abdullahrafiq3530 5 років тому +16

    I have built 2 business out of 4th semester class project Alhamdulillah!
    1 was the product i developed and other of the skill i used to develop that product!
    next semester i met my teacher and said i have made my first 6 figure earning and i got appreciation AlHamDulilah

  • @blackstyle28
    @blackstyle28 5 років тому +11

    It can be so hard to actually go out into the world and talk to random people about your wonderful idea, but Riley Csernica has inspired me to do something uncomfortable which I think will make the changes I need to grow. Thank you Riley and thank you TEDx Talks

  • @tadiwoskebede3798
    @tadiwoskebede3798 Рік тому +5

    Thank you Riley for your idea! It has been 7 years since the video was uploaded but it still resonated with me. Explore your idea, go out and make connections and finally get to work. Just start with the one idea you have even if that is the only thing you have! That is what I got~~

  • @juanvillalba539
    @juanvillalba539 Рік тому +4

    That's very similar to my case. I have been studying in the last 4 years to become an English teacher. I deeply knew that it was not my field... I like more working outside like in farms and in the countryside. Lockdown made me go home and then I realized that it was time to made a decision. To drop out or to continue, that was my dilemma. I opted to drop out and start from scratch working with cattle and learning everything about the dairy industry. So far, I enjoy this new outlook on life, it's way harder and demands more commitment but in the long term, it feels like all the efforts made will make sense. I'm 22 years old feeling sometimes confused whether to continue or not but I made my decision and I'm going all for it, I do love this life in the country, I can't imagine myself somewhere else...
    Good luck to all those brave people that made the decision to work for their passion!

  • @shashank664
    @shashank664 6 років тому +10

    This is the piece of inspiration I was looking for, those words were magical

  • @NathanAponte
    @NathanAponte 5 років тому +11

    That was so beautiful Riley. Very inspirational. I need to hear that. Thanks

  • @Hiprich
    @Hiprich 4 роки тому

    What a beautiful soul. Listening to her is so calming and assuring .

  • @alexenriquez1061
    @alexenriquez1061 4 роки тому +35

    Maaaaaaan this is exacly how I feel at the moment, time to move back to my parents house I guess hahaha

  • @SlavaFrolov
    @SlavaFrolov 4 роки тому +17

    Riley, you are awesome! A single message to all entrepreneurs - JUST DO IT! :)

  • @BelovedKanika
    @BelovedKanika 6 місяців тому

    The most refreshing talk in the history of refreshing talks.

  • @pluromantis
    @pluromantis 5 років тому +14

    Very encouraging and motivational, thank you. May Lord bless you with success always, amen

  • @animadoarts5123
    @animadoarts5123 5 років тому +90

    She told more of her story then tips.....
    But important is that a story like this exists and next could be ours

    • @salamb9556
      @salamb9556 5 років тому

      Animado Arts tips do not gave up.

    • @SafwanNet
      @SafwanNet 4 роки тому +3

      @@salamb9556 Where was her story. We could not see a picture of her product . We do not know how she got financed for her product. How did she get the contract without ever making the product. How did she convince the hospital people to buy her product without actually having a sample ? She must have had a network. Or that lipstick really worked.

    • @ALiberalVeteran
      @ALiberalVeteran 4 роки тому +2

      I mean just listen to her, her point was to never settle and don’t be afraid to fail or take a chance. A lot of folks have that issue.

    • @jn8922
      @jn8922 4 роки тому +4

      @@SafwanNet The whole point was to do it yourself. Too many are waiting to be told how to do it. You have to want to do it badly to go out there and figure it out. No one told her how to do it.

    • @SafwanNet
      @SafwanNet 4 роки тому

      @@jn8922
      She had a network and you are saying " just by herself"

  • @beloveddreamersllc6209
    @beloveddreamersllc6209 3 роки тому +5

    This is a great video
    I started my own Business during the lockdown and it is going well. My advice to anyone, JUST BEGIN!

    • @ggggia
      @ggggia 4 місяці тому

      How is it going? I hope you made your millions already!

  • @ayoubissa5701
    @ayoubissa5701 4 роки тому +1

    I needed this thank u , its a motivation to never give up and always try hard, u must thinking and having faith that you will get it ..

  • @akj3344
    @akj3344 5 років тому +115

    I highly recommend all of you to read 'The 100$ startup'.

    • @mokekr
      @mokekr 5 років тому +5

      No

    • @kirdnehh
      @kirdnehh 5 років тому +2

      Akshay Joshi very good book

    • @eminahist710
      @eminahist710 4 роки тому

      thanks alot!!!!!!!

    • @guyberlivanthuijl7839
      @guyberlivanthuijl7839 3 роки тому +1

      So haven't read it but it's probably the story about ups I want to remind everybody that in that time $100 dollars was equal to $1700 now a days. But now it is your turn to actually built a business with $100 dollars in nowadays value. goodluck I will invest 1 dollar into you and let's see how much you can turn it into !

    • @firzainsanudzaky3763
      @firzainsanudzaky3763 3 роки тому +1

      @@guyberlivanthuijl7839 wtf

  • @jangu3369
    @jangu3369 4 місяці тому

    I want to cry... thank you for this presentation

  • @CandaceWBrown
    @CandaceWBrown 7 місяців тому +1

    What a wonderful story to share. A lot of learnings and realization. Thank you for sharing this one.

  • @francisbatchi8024
    @francisbatchi8024 5 років тому

    motivating, inspiring..its all about courage.

  • @sandeepsingh-lf4bk
    @sandeepsingh-lf4bk 4 роки тому +1

    What a story!!! Cann't express how I am feeling.

  • @oscarandrescastilloospina428
    @oscarandrescastilloospina428 6 років тому +9

    i loved your company story , you're such an inspiration , I wish I had someone to support me as you had ,you're climbing higher and higher , good luck , you already have it though

  • @ymearth
    @ymearth 6 років тому

    Amazing. Thank you for sharing the story💐💐💐

  • @BlogginBrandi
    @BlogginBrandi 6 років тому +14

    Been looking for these tips! Love all the little nuggets of info :)

    • @shockwave547
      @shockwave547 6 років тому

      Bloggin Brandi 🍷😂😂😂😂🎁🎊🎁💞🍾💋🎁💋😎💘💕🍷nifihhu:-$:-*:-$;-):-*;-);):O;):-*}:):-\}:);-)amy

  • @elnrmay3377
    @elnrmay3377 4 роки тому +4

    This is the most inspiring .. from zero to one. Im gonna try my best

  • @janecronin6907
    @janecronin6907 7 років тому +4

    Wonderful! Inspiring, courageous and brings hope to so many. Thank You Randy! You are a true inspiration to many many going through challenges. "Never give up"! Love it.......On the frontier!!!!! keep up the great work!

  • @lititiakorau6285
    @lititiakorau6285 5 років тому

    Thank you riley... Exactly what I needed. Xo

  • @ryzeonline
    @ryzeonline 5 років тому

    Pretty enjoyable talk, props to Riley.

  • @ourvideo8214
    @ourvideo8214 5 років тому +6

    Really amazing Riley, all the best

  • @milehighcityluv21
    @milehighcityluv21 3 роки тому

    Was in BME with Riley at Clemson, what an awesome talk!

  • @555Trout
    @555Trout 4 роки тому +4

    Great speaker for such a young person.

  • @Hoaushi
    @Hoaushi 23 дні тому

    Inspiring. Thank you Riley!

  • @guiller2371
    @guiller2371 5 років тому +11

    All you need is someone who believes in you and celebrate your success as if their own. Unfortunately, not everyone has that.

    • @eagle203
      @eagle203 Рік тому +1

      Some have the opposite!😢

    • @kassandrasworld4463
      @kassandrasworld4463 10 місяців тому

      😢😢😢. You can not share your vision with those who are not interested in your project or ideas . This is the reality and frustration so silence and err on the side of caution is until it takes flight. Words that someone once expressed to me.

  • @cloonyforbes
    @cloonyforbes Рік тому

    Awesome. I love her and the way she speaks.

  • @christianodemarco8195
    @christianodemarco8195 4 роки тому +31

    She was so lucky to have a supportive family
    Most people do not
    That’s makes all the difference

    • @moh5938
      @moh5938 4 роки тому +1

      If you’re dedicated and put your mind to it, it won’t make all the difference

    • @HristoDjambazki
      @HristoDjambazki 4 роки тому

      You just have to believe in yourself and everything will be possible. I think if you say that the reason for not being successful is your unsupportive family, it is just an excuse of you.

    • @Siacourage
      @Siacourage 4 роки тому +4

      Will be turning 30 in about 7 months. I'm about to start a bookkeeping business. No degree. No family support. Absolutely no one to help me. Have less than $300 to my name. I'm completely alone. But I'm still optimistic I can make it. Goal is to raise my income to at least $ 1,000 a month. It's tough. But I can't quit. I have to keep going. Baby steps. I'll get there.... someday soon.

    • @my_world1982
      @my_world1982 4 роки тому

      @@Siacourage just keep at it and you'll succeed. Good luck!

    • @Siacourage
      @Siacourage 4 роки тому

      @@my_world1982 Thank you.

  • @user-ry4oi6gh9o
    @user-ry4oi6gh9o 2 роки тому

    liking this video after 10 seconds or so. thank you Riley. God bless!

  • @robyndismon394
    @robyndismon394 3 роки тому +2

    Magnificent, inspiring, funny, self effacing, bold and to the point. I enjoyed this tremendously. Now I have this idea . . . .

  • @rezaahmed2609
    @rezaahmed2609 Рік тому

    I really happy because of Tdx is being extraordinary mentor and I think every speech is truly spoke tremendous❤

  • @mikenebgen4072
    @mikenebgen4072 8 місяців тому

    Riley, Thank you for doing what you did. I will refer people to this video for the rest of my life.

  • @TheKatrinaRuthShow
    @TheKatrinaRuthShow 4 роки тому

    Love the content on creating and build a successful business from scratch

  • @_imawesome
    @_imawesome 4 роки тому +9

    Wow, I find myself resonating with her experience deeply. We have a similar background; I was rejected a few times from overqualification. Now, starting off with no network, no money, no mentors, no product, no background to flex, I'm planning on furthering a college project I see potential in to help people in hopes to make a living off of it in the future. I'm looking forward to incorporating our business with my friend this year, at age 21. Thanks for sharing this!

  • @TheCebulon
    @TheCebulon 5 років тому

    Absolutely great!
    Greetings from munich, Tom.

  • @LTSM1965
    @LTSM1965 5 років тому +54

    She is trying to inspire. She did. She is trying to make you get up if your bump. She fails . You are still sitting on your bump looking for another inspiring story . We all are !

  • @NinjaNuggets21
    @NinjaNuggets21 3 роки тому

    Needed this. Thank you

  • @jayPT77
    @jayPT77 5 років тому

    Oh my this is so empowering.

  • @syedazharibrahimi7458
    @syedazharibrahimi7458 5 років тому

    Thank u very much 😊💐

  • @okok4391
    @okok4391 5 років тому +1

    Brains and humor~ great combo!

  • @kingdomconversations19
    @kingdomconversations19 2 роки тому

    Thank you so much. I feel so empowered now.

  • @josemamani1246
    @josemamani1246 5 років тому

    Thank you!

  • @anastasiyahavryltso4061
    @anastasiyahavryltso4061 5 років тому

    Wow!!Thank you so much!I love it!❤️No excuses!Just going forward with the ideas

    • @SafwanNet
      @SafwanNet 4 роки тому

      5:40 So she did not get the project and she started to "walk the walk" to produce the product. What does it mean, all that time she did not have the product when she was going for the interviews ?

  • @AnonYmous-cf2ci
    @AnonYmous-cf2ci 6 років тому

    Nice story. Inspirational.

  • @ahmdjahir424
    @ahmdjahir424 Рік тому

    Thank you so much ❤️

  • @ritujha7009
    @ritujha7009 5 років тому

    that was really motivating Riley...I am 23 yrs old And also want to start my own event management company and the thing that is holding me back is fear to loose my job, fear to face the zero ,fear to the thougyt how i am going to start from nothing but your experience was something that hit me..thankyou for sharing...

    • @SafwanNet
      @SafwanNet 4 роки тому

      5:40 So she did not get the project and she started to "walk the walk" to produce the product. What does it mean, all that time she did not have the product when she was going for the interviews ?

  • @nurinath3583
    @nurinath3583 5 років тому

    Just got goosebumps

  • @ashanindusara
    @ashanindusara 3 роки тому

    same thing happens to me.. But learnt very much. Thank you

  • @farealmalik
    @farealmalik 5 років тому

    Wow!!!! Worth every second

  • @harvamatickeepingitrealsin6642
    @harvamatickeepingitrealsin6642 4 роки тому +3

    You are very sharp. I loved the jokes although the crowd was catching em. Your spunky and full of enthusiasm keep it up

  • @pouluathuigonmei6686
    @pouluathuigonmei6686 4 роки тому +1

    Great . Just love it.

  • @edwinetoussaint9712
    @edwinetoussaint9712 5 років тому +1

    That's a real business commitment.

  • @anamericanentrepreneur
    @anamericanentrepreneur 4 роки тому +1

    Great story!!!

  • @antbryant1
    @antbryant1 5 років тому

    Excellent !

  • @sush6680
    @sush6680 5 років тому

    you are an inspiration

  • @gauve30
    @gauve30 5 років тому +1

    Almost felt like hugging her🤗. I’m certainly not as humorous, but building a mechanical analogue!😊

  • @pHBonheur
    @pHBonheur 2 роки тому

    So inspiring!

  • @fredyjavier5704
    @fredyjavier5704 5 років тому +1

    Wow! this is one of the most honest, brilliant and encouraging stories I've heard about entrepreneurship! Great job! Inspiring! :)

  • @himakharkunchala9142
    @himakharkunchala9142 5 років тому

    Wow.. I loved it

  • @abdulrahmanelassadi9779
    @abdulrahmanelassadi9779 5 років тому +1

    She made me cry I’m going through the same thing!!! Thank you

  • @jonhohensee3258
    @jonhohensee3258 5 років тому +23

    She's a very good speaker. She could make a career out of it.

  • @DreamMightyThings
    @DreamMightyThings 2 місяці тому

    Super talk ❤🎉

  • @NuCents44
    @NuCents44 4 роки тому +2

    You can do it.... no excuses! You just need to start.

  • @yardmasterswealtheducation8424
    @yardmasterswealtheducation8424 5 років тому +1

    We all have the same amount of time to use in one way or another. How you use your time determines what your future will be like. Considered wisely, time is actually the only thing any one of us actually "has" to invest with! Nobody has more, and nobody's time is of a different quality.
    So, you see, zero does not equal one, but it doesn't have to. Because nobody has zero!

  • @mohelism
    @mohelism 5 років тому

    Perfect.

  • @BitesandGo
    @BitesandGo 3 роки тому

    That's exactly what I wanted to hear right now
    😊

  • @hikodzu
    @hikodzu 2 роки тому

    Very inspiring

  • @safrizal513
    @safrizal513 5 років тому

    Amazing

  • @PinkDiamond7777777
    @PinkDiamond7777777 Рік тому

    Amazing !

  • @homevideotransfer-vhstodvd9744
    @homevideotransfer-vhstodvd9744 4 роки тому +2

    I need more advice like this; I can’t get my Idea to takeoff.

  • @ZackMartin177
    @ZackMartin177 5 років тому

    Love is sweetheart, great job!

  • @pranitdhabarde6845
    @pranitdhabarde6845 2 роки тому

    It feels like this speech is personally handcrafted for me only.

  • @challengelife9953
    @challengelife9953 5 років тому

    Great 👍👏👏👏 speech thanks

  • @yahngbengal6966
    @yahngbengal6966 3 роки тому

    Gosh Ang galing ❣️😍

  • @jonathancandelario9912
    @jonathancandelario9912 5 років тому

    😍 Great story

  • @andresvaldes2491
    @andresvaldes2491 2 роки тому

    This was awesome!

  • @rifqyfadhilahrahman2498
    @rifqyfadhilahrahman2498 6 років тому

    The heart of her success is on the valuable hint gave by someone what she should do next.
    Unfortunately, she will never reveal it, it is too valuable. But fortunately she reveal how to get it which is to take a risk and maybe someone who knows about your desired field want to give you valuable insight to increase your success rate in what you are doing.

    • @SafwanNet
      @SafwanNet 4 роки тому

      She did not reveal it? She did say that the interviewer said she need to go for interview.

  • @premmohantyagi
    @premmohantyagi 5 років тому

    Really Wonderfull

  • @richardadamwais9734
    @richardadamwais9734 3 роки тому

    she was brilliant woman who inspired me

  • @wellstreetstudio5500
    @wellstreetstudio5500 5 років тому +1

    Great talk. 0 = somebody!

  • @davecummings7477
    @davecummings7477 5 років тому +54

    Soooooo what is the product called? How was it marketed? Who now manufactures it? How much does it cost to make? What is the profit margin? Where did you find the materials? How many units have you sold? Honestly, I only take advise from people who have been VERY successful. While this video is cute and semi-inspiring, it does not even give the viewer the basics. Did they set up an LLC, a sole prop? Did they patent their "invention?" Is it trademarked? How did they find their first "victim." You get the point.

    • @GameFuMaster
      @GameFuMaster 5 років тому +9

      You sound like a dream businessman. As in your business only exists in your dream.

    • @EvgeniyShishkin
      @EvgeniyShishkin 5 років тому +10

      I'm with Dave this is a very weak story at best.

    • @justinmedina2050
      @justinmedina2050 5 років тому +11

      Maybe the purpose of this video isnt be a "how to start guide" but to plant a seed in peoples mind that that what you want is possible. And if only 1 person create a dream job thanks to this video then this a good video.
      If you think otherwise i invite you to make a better one :)

    • @davecummings7477
      @davecummings7477 5 років тому

      @@justinmedina2050 then why the title "creating a business from nothing." :)

    • @justinmedina2050
      @justinmedina2050 5 років тому +3

      @@davecummings7477 to catch people's attention. To get views and keep making money thanks to people like us who are comenting here. Shes smarter than what you think ;) catchy titles helps spread the message and brings money.

  • @daniel.adeyemi
    @daniel.adeyemi 5 років тому

    Awwww! Amazing, I enjoyed this talk

  • @moz7173
    @moz7173 5 років тому

    I admire her, she has brains and tenacity - I have business ideas, but I do not have family back up and an ivy league education. Be good to know of any Ted talks from successful entrepreneurs that really did start at Zero.

    • @SafwanNet
      @SafwanNet 4 роки тому

      5:40 So she did not get the project and she started to "walk the walk" to produce the product. What does it mean, all that time she did not have the product when she was going for the interviews ?

  • @Hshjshshjsj72727
    @Hshjshshjsj72727 6 років тому

    Nice pep talk

  • @imsodone5737
    @imsodone5737 Рік тому +2

    No image of the product, the office, the hockey player. No name for the product. Nothing but 0=1 and "believe me because I said it"

  • @goldibollocks
    @goldibollocks 2 роки тому

    After my last job, this speaks to me

  • @AwakenedSouls
    @AwakenedSouls 5 років тому +33

    I am literally starting from scratch and only using my phone i been able to : create guided meditations recordings, build 2 online stores , have 2 social pages and a youtube channel and yet i didn't make any money but im helping a lot of people. And that means more to me .
    the money will come eventually one day.
    but this is from 0. you had a little support otherwise you wouldn't be able to even create the product. insipiring tho.

    • @danniebucks3230
      @danniebucks3230 5 років тому

      🙏✌

    • @davecummings7477
      @davecummings7477 5 років тому +3

      Not 0, you had to buy a decent phone and pay for the service :)

    • @HienNguyen-qq6ls
      @HienNguyen-qq6ls 5 років тому

      your ideas are well

    • @believeinyourself4457
      @believeinyourself4457 5 років тому +1

      I would suggest contacting a friend of mine, who, together with other partners, are releasing three new platforms. The original intent was to offer pro level streaming to artists and musicians to give them that chance to be seen, in this case on 244 platforms simultaneously. He has said that they supply the hardware, and there is a flat monthly fee depending on what you wanted. that fee remains the same, but you are the one than can sell advertising on your show, channel or network..there are five ways to monetize right from the start, because this si why it was created. UA-cam doens't want you to make money from their platform. @carlosphoenix on twitter.

    • @JeancTejada
      @JeancTejada 4 роки тому

      What are you selling on your online stores?

  • @THENUMBERONEN01
    @THENUMBERONEN01 4 роки тому

    Very inspirational, where can we find friends like that right?