3 FREE Music Marketing Strategies | Using Organic Reach
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- Опубліковано 7 сер 2024
- Some of the best music promotion methods are free, especially when you can make the platforms do all of the work for you.
This video covers each music marketing opportunity and how to exploit those platforms in order to get people discovering your music and generating organic legit streams.
Each platform has its own unique characteristics and it's up to you to be able to find which one is best for you and utilize to spread your music further. This isn't about dedicating a budget towards paid advertising or paying a music PR company to get press coverage.
These methods are how major artists are breaking and building a fan base such as the examples included.
Detailed video of how we got a track viral on TikTok:
• Get Your First 1 MILLI...
0:00 Why This Video Was Made
1:35 How to Break on TikTok
5:34 Grow a UA-cam Channel
10:47 Exploit The Instagram Algorithm
------------------- THINGS YOU NEED TO KNOW -------------
💻 WHO ARE WE?
We're a music marketing agency, working to ensure artists across the globe can promote their music effectively, securing fans, streams and followers. Learn how to grow your fanbase with modern marketing techniques used daily for artists at all levels in their career. Whether you're just about to release your debut song or you're a charting major label artist, our tips ensure every artist can get their music the exposure it deserves.
📲 FOLLOW US:
Instagram: @Burstimo
Twitter: @BurstimoMusic
Facebook: @Burstimo
📚 OUR BLOG:
burstimo.com/unsigned-advice/
🎙️ OUR PODCAST:
open.spotify.com/show/2myDi0W...
For artists looking to break quicker, Burstimo’s Membership gives you access to Spotify playlist curators, A&Rs, Major industry opportunities, advanced tutorials for breaking an artist, contact databases and more:
www.members.burstimo.co/membership
I am a music producer called Mellow Marsh. This is the best advice I have seen and I have been searching diligently to find good advice. Yours's is excellent! Thank you for being consistent and real!!
You guys are the best
hey you
Burstimo helped me so much in promoting my music i cracked the initial 1000 streams and im on my way up
The Universe is not in a hurry. You are. It’s why you’re tired, it’s why you’re anxious, stressed, and disappointed. Trust that what was meant to be yours, will be yours Unrush yourself. Hope our channel helps you on your journey !
Very true and neatly put
@@imjulesgabriel Thanks Jules! ❤🙏
That is brilliant and an extremely important message. Well said.
I was the first person to dismiss tik tok... but I started posting every day, on a whim, because you recommended it. It’s bringing in more interested new people than I ever could have imagined. It’s amazing, and it’s all happening from me posting daily practice footage essentially. Thank you for the information you’re providing, it’s making a difference for people like me!
Hate to break it to you but tiktok has their own bots that reward users for behaviour that they want... They admitted it too
princessptfo yeah kinda seems like that. But there’s still way more humans interacting with my music than there were before I used tik tok. You can tell by the relevancy/specificity of the comments to the video whether it’s a bot or not... also the content on their profile
@@jacksonsmith9652 there's a way to test real engaging and that's with some contest stuff but that's hard to do.. wish there was a way to crack down on that
princessptfo you mean like have a contest and see who participates? Yeah it would be nice to know for sure what the real engagement is...
@@jacksonsmith9652 yeah that's one creative way to do it.. also get personal with fans and see who replies well.. post a pic and ask them what that kinda thing means to them
The missing sofa did NOT ruin this video. Thankyou!! 💜
Loved this video. Wrote down most important things to take note on and applying them immediately
I really appreciate your insights, both of you. Found y’all on UA-cam and the value in your content ushered me over to following your IG. I’ve tried a couple tests of insight you’ve provided in the past and since the pandemic lockdown began in the states (I’m in New Jersey) I’ve actually gained 600 more followers on IG. Now to get those streams up, lol! Really grateful for you guys. Much love!
i like how u always get to the point and drop alot of info im glad u in the game don't stop!!
Been here since 20k. Awesome to see you guys take off. Almost to 100k! 🥳
This is so amazing! Thank you so much for this!
Thank you so much for this! I am finishing a record under a different artist name and am excited to try these!
Powerful strategies, thank you so much Alex!
Love your channel and content! Very helpful!!
Yeah i'm ready for covers😍
Thank you! It was really useful 🙏
Non-stop value packed into this video. Thank you! ❤️🖤❤️🖤❤️
Love it
Great tips. Regarding the missing sofa, the natural reverb sounds good.
Thank you for sharing this, very helpful. I hope I get discovered this year.
Got my first video with 100 views thanks to Reddit. And I just started uploading some stuff on Tik Tok and I think I'm doing pretty good. So I agree 100% on what you say! Thanks for this super amazing content.
Thank you guys so much, I am using you guys as well as Adam ivy and I am seeing decent results
Bout to apply these 🔥
Love this video!
We've just released a new single and decided to give your Facebook ad recommendations a go.. Happy to report we've been having some success. Really appreciate your knowledge and help! We shall name our first child after you. Now to apply it to UA-cam..
Great to hear!
Thank You for the knowledge really helpfull : )
Thanks for the solid advice! I've always felt iffy with getting TikTok but it just makes so much sense
THANK YOU for sharing your knowledge with artists like me who are not just dreaming about our music goals, but hustlin', reading, listening, and actually doing something about their music careers!
Thanks!, im just getting started and this is very helpful🙏🏽
Hey this is a really good video, we learn something new everyday.
really great info!!
There's always something new to learn. Thank u so much
Okay, this is good.
Thank you very much!!
Awesome video! I just would like to say that the audio was completely OK. However, the sound FX of those bullet points was way too funny and that skull in the background is rather spooky ;)
Your TikSlop advice is better than anyone else's perspective :) Scrolling with sound is a huge look at what may be killing my promos. Since each begins with a logo, people are likely scrolling on. You sir, make more sense than the rest combined!
Great advise. Thanks.
Great content!
Solid advice, thank you!
Thank you 🙏
In the thumbnail alex looks like the final boss watching his plan succeed.
Great channel jokes apart awesome content
Thank u 💪
Some really good info again ❤️. Unfortunately I can't use tik tok as its banned in India 😌
Relate max
Thanks!
Thanks Burstimo!
Thank you Burtismo
Thanks for your nice lecture.
Do you advice uploading the full album with its trackes in one long video at UA-cam?
Or uploading every track of that album as a one content?
A lot of hard work! I wanna try get in touch with tik tok influencers
thank you
Thanks
buenisimo
dope! as an experienced marketer, tik tok is interesting to watch from afar. great breakdown on being successful with tik tok. i'm sure things will change, but this was a simple concept to pick up. thank you!
one other tip that's similar to the reddit tip... discord groups. rather than just promotional stuff on a discord server ("check out my newest song blah blah blah"), build relationships with others within the server. then when you post a new song you released, you're more likely to get people to comment or react to it.
for what it's worth, the echo wasn't too bothersome for me lol.
This would have been a great video if you had that off screen couch... totally ruined it..... KIDDING! THANKS for doing these! So encouraged.
Why have I been stalking your videos lately
My new track 'FEELIN AY', OUT NOW!!! Thank you for the tips Burstimo, best music promo advice on UA-cam!
Such a good track, congrats bro! 🔥🔥
Dude I checked out your song, it's insane 🔥🔥
@@nazarene7365 Wow. Thanks for checking me out I appreciate it 🙏
I have just released my first 3 songs starting from zero fans..
I will deep dive in your channel, let's see what happens!
Thanks for the precious suggestions, you guys are brilliant!!!
Hay, after a year...How's it going?
@@yusuf1608 Honestly I believe that building a strategy is really important but the key is consistency in the creative process.
There's no reason to post daily or to force yourself in the marketing activities if it kills your creativity or your inner peace.
I believe it is a different job and it is better to collaborate with some agencies.
What I found really annoying is that there are tons of channels that pretend to teach you how to market yourself but when you offer them money to do the job they refuse to collaborate or pretend to be payed in advance, without any agreement on the results and without providing any metrics to evaluate the performance of the collaboration.
So basically I am unsubscribing from lot of these pretentious channels and I am focusing on playing live gigs.
The results are way better and word of mouth is still a powerful thing😎
Any advice are how to be taken serious as a independent artist like a mainstream artist?
TikTok is for sure not one of the only platforms where people scroll with sound on. Instagram reels and youtube shorts are very popular too.
Great stuff, but you forgot to mention the #1 Burstimo advice for UA-cam videos:
-> Move your hands and arms a much as possible. ;)
Great tips 👌 I'm checking Instagram 👍 😊
Do you now of going on tiktok live will bring growth?
nice one! been wanting to join tiktok for a while but I just kinda hate the platform, even tho it has great potential...
I love these videos, they are super helpful. But I have a question for Burstimo , would you guys say there's a difference between an artist and a content creator? I realize that Tiktok is a great platform for promoting music. But I'm afraid to commit to creating a ton of content because it takes away from the creation of my music. I don't want to get trapped into becoming solely a TikToker, if you know what I mean. I know artists have to create content to a certain extent yes, but my question is. What is the difference between a content creator and an artist, if any at all?
They have asked this several times in their interviews with people in the industry and the answer is: it depends. For some artists, being a "content creator" works for them and leads to fan engagement with original music. For others, it's disingenuous. Keep in mind that creating music, like covers, is still content. So you can focus on just music in whatever capacity and post that as content on all of these platforms. One big problem with TikTok is that you can have a viral video that has nothing to do with music, and you can gain a lot of followers from it that don't engage with your music-related videos. For some artists, the followers cross over, but others they don't. You won't know until you try. The example he gave, the artist created viral content with their own song. This same approach may or may not work for you. You just have to try it and see what happens.
Burstimo: Just make clickbait thumbnails, they really do just work
Also Burstimo: Makes the 🔥 thumbnail for this
I owe my weird niche band's social media presence to you guys thank you
Hahahahah true
First cond
#4 UA-cam strategy: leave links of your music video to the comments' section of videos that are doing memes.
But, for all of the 3 strategies in this video you need money to pay to get there first.
I have a question. How much time does it take to increase popularity of my channel?
Artist:- thinks to invest any marketing strategy .
Burstimo :- let's do this free.
This seems like these guys have hack of every paid marketing 😁😂
_Heyy Vsauce, Burstimo here_
What do you mean by doing COVERS??? Thanks for the content!!!
To cover a song is to sing another artist's song. The key here to making this work is to cover songs of artists whose fans you think might like your music. You can make a UA-cam video of your cover and then post snippets of the video as content on other platforms like TikTok and Instagram.
If someone stole my music work by making it be contacted with his/her video show, what can I do?
Create content and hope you the jackpot? The things we have to do as artists😋
Yep, we will never deny that luck plays a role in an artist breaking
@@Burstimo True. I think that's been the hardest part to accept. That you could create top notch songs and visuals and still not break for some intangible reason. I guess it's the former honor student in me that sometimes still thinks work plus talent equals success is an absolute
@@afrosensei5308 Yep, if it makes you feel any better, music isn't the only thing in life that this applies to
@@Burstimo Not really, but thanks for trying 😊
No sofa, ice rink must be on the way...
hi lil intimate the music artist did yu hear that
Don't worry about the echo the message is clear
you actually did not link the TikTok video
.: Curtains fall
:: And eyes close
: When our sun
:: Shines bright
.. In the dark
we
will
ARISE
In India we do not have TikTok ☹️
I will speak with burstimo about that
Here we go with TikTok again.
The problem with TikTok is that your brand is never attached to you as an artist. You will always be that guy that either had a hit on TikTok or who does TikTok videos. Do you think Tones and I or Arizona Zervas are known for being good artists or are they known for having their song annoy people for months? Alternatively, can you find us an artist who's managed to gain a fanbase entirely independent through TikTok that isn't Lil Nas X? A real fanbase one that is interested in the artist and what they provide not for having a song pop off on the platform. You become the person known for TikToks in exchange for the real thing. Is that what you're really pushing? I thought your aim was to help people get fans of the artist not their TikTok persona.
Arizona Zervas, Trevor Daniel, Tones and I. All had a hit on that song and as of October 2020 nobody cares about what else they have to do that isn't about their TikTok hits. This is a sad thing and it's even sadder that a PR company that aims to bring real fans that care about the artist and not just their product is advocating for this.
Burstimo is just providing a way to get traffic with TikTok regardless of the unintended consequences of using said methods. As long as they see the numbers they deem it as an effective strategy when it's far from the case. Since Old Town Road we've only had 1 Lil Nas X and a bunch of one hit wonders.
As for the rest? Yeah, it's pretty much-recycled advice from their older videos which is expected.
The other problem with Tik Tok is it’s widely known links to human rights abuse. I couldn’t be a successful creative with that guilt on my shoulders.
Below are the UA-cam channels of the artists you've mentioned. They're doing just fine. They're all receiving 100k+ views on every video they upload and millions of views on actual releases, they would certainly not have that if they were thought of as "the artists known for having their songs annoy people for months". You have to accept you're falling behind the times and the industry is moving without you. Had we been living in the 1920s you'd be saying that radio is pointless and they're just artists known for being played on tinny speakers in people's houses rather than going to the local opera house to experience the real thing.
ua-cam.com/users/tonesandivideos
ua-cam.com/users/ArizonaZervasvideos
ua-cam.com/users/TrevorDanielvideos
TikTok is just a social media platform, not a hitmaker. The reason to use it isn't to have the viral hit. It's just social media. It's exposure, no matter how big or small. You can make UA-cam videos and spend 10 minutes to post a piece of your video on TikTok and it doesn't take any more time than to post that same piece on Instagram. You shouldn't count on TikTok blowing up your career, but you shouldn't blow it off either anymore than you should blow off IG, UA-cam or Twitter. The only platform that is almost obsolete these days is Facebook.
I just dropped a new song
You still use Galaxy Note 9 bro, like that.
Those music based social media accounts always charging just to share when sharing is free. instagram needs to stop those accounts that just take money and dont know how to promote. most of those accounts that have reached out to me on their own are usually from india and are liars. i ask them where are they from they say some random state, I ask them 3 times then on the 4th answer they say india. then i tell them.. i cant work with you because you lied to me. then i block them. its hard to find authentic accounts willing to share for the love instead of taking money.
If they changed the algorithm, should you delete the old videos😄? Once you get into the first major editorial playlist, witch I did, you will be on their radar - WRONG! got supported from Djs like David Guetta, or Don Diablo, 400 radio airplays and 10k in 48h once released...and is ZERO attention from editorial. I am not talking here about 2k£ spent on marketing just for Spotify presave campaign( 15000 presaves, 8 music blogs placed before releaee day and pitched 5 weeks in advance! Nothing of this is helpful for editorial - is just about direct connection with certain editors!
I got banned from listen to this for posting a video there lol
Go look at big TikTok channels like SheIsKings struggling to gain an audience on UA-cam because nobody cares about her as an artist they just care about her TikTok persona. TikTok is terrible advice. That platform is destroying what it means to be an artist and it's depressing that you are all over it.
Same. They also discriminate against LGBT and disabled ppl too
Not just a shame. No one should promote TIk Tok
It works for some and not for others. Tai Verdes just blew up on TikTok and has a song with 1 million streams. His song before that did okay, but this one really took off. He was very aggressive trying to get people to use one of his songs in their videos, even offering people $ if they used it. That campaign built up his followers so this new track took off. Skandra also had a marketing ploy getting people to stream her song to help her get 1 million streams. I really think a lot of people find music on Spotify first and then use it in their TikTok videos which augments exposure, so music discovery can go both ways. Don't count on only TikTok, but don't discount it either.
But isn’t tick tock is spying on you?
Well yeah, but so is youtube (owned by google) and instagram (owned by facebook)
Yes
Everyone is
Tiktok followers don’t mean anything. I have 65k and get 200 views on videos. Absolutely ridiculous
But It is a great platform for growing
RIP Indian producers - cuz TikTok is banned lol