Estimate and Predict SEO Traffic Potential More Effectively

Discover the limitations of using search volume for SEO success and learn about a more effective approach. MarketMuse Co-founder and Chief Strategy Officer, Jeff Coyle explains the term pool multiplier and why traditional keyword research tools can be unreliable. Learn about topical authority and how MarketMuse helps forecast and predict SEO traffic potential by considering competition, gaps in the market, and site coverage.
1:30 Using Search Volume and Keyword Difficulty
6:46 Averaging Statistically Unreliable Results Doesn't Help
10:47 Effectively Forecasting and Predicting SEO Traffic Potential
14:34 Using MarketMuse
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