The parents for sure... but also the brands knew what they were doing by making their marketing and packaging so obviously attractive to a young audience! 😅 personally DE ruined my skin so happy for them to just *disappear*
As the mom of a eleven and twelve year old, I feel like this is a parent issue stop expecting schools and everyone else to do all the work. Please just talk to your kids, spend some time with them.
Some basic examples of problem behavior would be helpful. I visited an Ulta when I was in a small city, and all my interactions with staff and other shoppers were very pleasant. But I also work in customer service and have had terrible interactions.
As a former adolescent, my mother wouldn't put up with us destroying other people's property for "fun". Maybe she taught me well, but I never had the urge to do what some kids have been doing to tester products. Don't be fooled; it's not a "this gen is an issue" problem. I knew PLENTY of troublemakers growing up. It's in each generation and I clearly recall these kinda of children having little to no relationship/respect for their parents. 😞
You’re delusional… kids back in the 2000s were not trashing Sephora places. Kids today are way worse and that’s confirmed by service industry people in all jobs. Stop making excuses you are the issue.
I'm 28. I remember going to a few of my friends' houses when I was 9-12 years old and being shocked at the way they spoke to their parents, and their parents just tolerated it. If I ever talked to my parents like that, it'd be the first and last time. Parents allowing their children to disrespect them is certainly nothing new.
My mom wouldn’t even let me touch any of the testers at makeup store. She didn’t think I would break or destroy anything she was just worried about germs.
so so agree-I had similar experience! I think its also how they prob picked up on talking to them that way by how the parents probably spoke to each other. Some parents genuinely dont think about how their children/impressionable kids in their company are like sponges, theyre always observing, absorbing and learning. Its unfortunate the unlearning process doesnt happen as often once set in these kind of ways. Obvi theres a spectrum of doing better as they mature but as kids they can easily influence how the world perceives them and sets themselves in a marked spot early on. Parents I think sometimes settle and allow them to do that to keep their peace(the irony it creates no ones, the childrens esp given they must have and make it happen attitude theres going to be offense after offense) Hope for change but realistic knowing it wont be a quick turn around. I wish some later/older humbling and embarrassment on the kids that destroy stuff in stores without a care rn etc XD
The problem is that the number of parents that don't enforce rules on their kids seems to be increasing in each generation. So many believe in gentle parenting styles. Parents act as if, now the only available method is saying, "Please." Kids can be told "no" and require consequences that are followed though, but so many parents just don't believe in it or don't want to deal with the tantrums. There have always been disrespectful kids, but the amount that are, is increasing.
I feel some type of way buying it for myself, 😮 I have ONLY owned minis and not that impressed honestly. The ordinary is affordable and I appreciate the education on site. I have a 13 year old son with oily skin and is starting to have breakouts and clogged pores. I have gotten him what I used as a teenager. I would not be opposed to buying him proactive or the ordinary skincare but he rarely washes his face willingly so I'm not spending the money.
When I took my 12 year old step daughter with me to her first free standing Ulta and she asked if we could go look at Drunk Elephant, I was SHOCKED. Even more so when she explained to me how many kids she knew used Drunk Elephant and the tik toks her friends showed her. As someone who worked for Ulta, Sephora, and Lancome...I was horrified. So we had a very candid discussion in the skin care aisle as to why many of those products were not appropriate or necessary for young skin. Not to mention, I'd never purchase a child skincare that is that expensive. So, we wandered over to the "drugstore" section and looked at more appropriate options for her age and skin. She was paying attention when we were looking at ingredients for different products and I think it was sinking in a bit. She left with a new age appropriate gentle cleanser and moisturizer to keep in our home and was very happy....while there were 2 young girls her age behind us with Drunk Elephant in their arms in the check out line. As soon as we got in the car, I had to once again reiterate everything I said and we did a bit of a bigger deep dive when we got home by watching skin care videos on UA-cam by folks I trust who are dermatologists and aestheticians.
you're such a great person! she might be a little sad but drunk elephant is notorious for selling mid for a high price. she'll thank you later lol. i actually think it's exciting to search (non cartoonishly priced products that don't match the quality) for skincare and ingredients you need!
You are awesome ❤. I've just had the same experience with my 12 year old too, but in Boots as we're in the UK 😊. Thankfully she was grown up about the whole thing, especially when she saw the prices of the drunk elephant stuff! Her response of "just think of all the other stuff like squishmallows I could buy with that money!" did make her sound exactly like the child she is. By all means teach kids about skincare, but definitely aim for age appropriate stuff. I'm sure some of the kids out there are using more products than I am as I crash land into my 40s 😂
You took an 'educating moment' and ran with it so darn well, kudos! I cannot believe 10 year olds are even aware of Drunk Elephant skincare, muchless buying it. This makes me immeasurably sad.
The ability and knowledge to search for same quality products for lower price is great! This is what you do when you’re in college lmao She will really thank you later.
I don't see the problem with getting maybe one or two products as a birthday present or something, with the understanding that these are expensive premium products that are not necessary. I didn't need a super expensive Furby when I was a kid either but I got one. Kids want to be able to show off that they too are taking part in the popular experience. As long as they aren't using any of the more heavy active ingredients there shouldn't be an issue. It's certainly good to have the conversation but the "horrified" emotion is a bit over the top.
I’m 23, when i was 10 my only skincare products was a sprite flavored lip smacker with the occasional tooth scrapes on it and a tub of Nivea lotion my mom got me. No more, and occasionally less. She never knew the science behind the ingredients, her only justification was “you don’t need it.” This video opened my eyes as to how she saved me!
Lol, me too! My mom loathes the cosmetic industry ("the $20 cream works just as well as the $200 one!"). To this day, I just wash my face and moisturize. SPF in the summer (luckily, I have decent skin). I find all of this sad. I guess I was lucky to not have social media back in my day?🤷♀️ I'm not against skin care and skin care products per say but it's up to the parents to educate their kids.
I had Wet N' Wild. Like it was cheap at a dollar for nail polish, lip stick, eyeshadow...cheap shit. I didn't get anything more expensive than that until I hit puberty and I needed to get acne face wash for like 5 bucks a tub. I can't imagine being 10 years old and wanting 80 buck face serum.
My daughter is almost ten and just had her first break out. Ive started her on a very basic skincare routine of just a gentle cleanse, a mild toner and moisturiser. She doesnt have access to social media and she wont for another couple of years at least. This is 100 percent the parents responsibility.
Amen!! I feel the same way!!! My daughter does not have a social media either. She wanted the tik tok app and I told her that I don’t even have that app. Why would I allow her to have one 😂 😂😂😂😂
The horror I would feel if my child would be on tik tok and see als this degenerate bullshit there. Absolutely best desicion to not let your kid have social media. It is so harmfull, even to adults!
I work at Sephora and deal with the youngins making a mess in the DE section all the time. At one point we started putting the face cream testers away but they'd just open boxes and make a mess of sellable product instead. I think what really needs to happen is parents having awareness and attending to their own children instead of making retail employees clean up after them. I've actually seen moms watch their kids mess up the testers and walk away without cleaning anything up.
You are %100 percent correct. But the kind of parent who can and, furthermore will, buy their preteen DE probably aren't the type of people who respect service workers. Let's be real. So they're just raising their kids to be entitled twats like them.
The era of “tweens” is over. I remember being so excited to go shopping for bonbons brands clear mascara and lightly tinted shimmery shadows for my first day of middle school. I remember having stores like Limited Too that sold clothes that could make you look like Lizzie McGuire, or whatever. I find it particularly upsetting, bc once girls start developing their girlhood stops being acknowledged by the people around them. So what’s gonna happen to all these girls who turn ten, and then immediately skip to the part of their life where they’re viewed/treated as women. How are they going to develop after experiencing only half their childhood?
People are so poisoned by society that they learn nonsense. Like, some people actually think shaving means they are ''clean'' and surely that is no doubt related to the filthy (four letters long and starts with the letter P) industry. The cosmetic industry have their own filth by adding toxic chemicals.
@@laum5371that’s not what’s they’re talking about. These kids aren’t being able to live those awkward tween years that are crucial for development by skipping right to wanting to be more “adult”. They don’t need anti-aging skincare or tons of makeup, they’re kids! I remember being so excited to shop at places like Justice and Claire’s, but nowadays it’s just barren there, it’s really sad to me because those years were crucial for shaping who I am today.
@@laum5371 I did dance as a child. Makeup was always a part of my life… my mom made sure I understood that stage makeup wasn’t for wearing every day, and when I was old enough she took me makeup shopping
My local Sephora has about $1000 worth of damage daily, probably more. The kids (roughly around 10-13) become upset when the employees don’t recommend strong retinols and concealers to them. A father scolded an employee because she didn’t feel comfortable selling Drunk Elephant’s retinol to a child, not a teen, a child. The employees have kicked out kids for doing black face with darker foundations. This location now has a security guard due to high theft, and kids ruining ALL the samples and the sealed products too. Just recently went last week, and it was an out of control zoo!
I don’t see why the stores shouldn’t be charging these parents for the inventory that these kids are destroying. Call security, hold the kids in the store until their parents get there, get their information and then send them the bill. They do that when adults act up in the store, so maybe they should do the same for these kids. I guarantee if these parents are having to pay up for not watching their kids, they’ll stop letting them run all over the stores unattended.
@@Ash43509 To make that possible, sephora need security stuff who can handle unpleasant situations like that (will be cheaper than 1000 $ damage). I assume the average Sephora employee is not fit to do it.
Ugh. I hate living so far from malls, but maybe it's a good thing. We have an Ulta. It's never a mess, I'm guessing because the parents shop with the kids? In a mall, some parents rely on the shops for babysitting.
I work in an Ulta in Florida, all of us at my store try our best to talk to the parents when they come in with their young kids asking for Drunk Elephant. I try to tell them what the products are used for and what could harm their developing skin barrier. Then I always show them bubble afterwards. Most of the time they end up going with bubble. We even had a mom come in asking if she brought her daughter in, would we ‘scare the crap’ out of her and explain why it’s so bad for her because she’s only 8 years old. We gladly said yes 😂
Glad she listened. When I sold games, we would often tell parents the kind of content that was in the M-rated games their 9-year-old wanted & most of them were frighteningly okay with it. There was man that bought Watch_Dogs for his pre-pubscent son & I mentioned that there was a mission where women (human trafficking victims) were being used as literal dinner tables for men (naked; men were eating sushi off them) & he just shrugged. Can't imagine they will be having a heart-to-heart on the real world issue of human trafficking & misogyny.
god i still cant believe there were so many girls wearing push up bras in my middle school!! confession: i had one but neither my mom nor i realized it was a push up bra until i put it on one day and she asked if i stuffed it 💀
Some of you clearly don’t remember Sephora 20yrs ago when Jessica Simpson came out with her line. The tweens were eating the samples. Kids in Sephora have always been a nightmare. Though the idea of a 10yr old buying luxury anti-aging skin care is wild.
Lol, I forgot about that!😂 But back then all stores near me required an adult guardian with kids, and had “you break it, you buy it” signs on the walls. I was also given a small allowance and to save up for things I wanted. These kids are so entitled, and they go wild with a credit card, all that after destroying half the store!😳
Omg i remember 😂 i had no interest in her products but i remember someone wrote a review that said they bought her body lotion, put it in a bowl with sprinkles on top and ate it😅
On the one hand: how many of us went crazy for body glitter, smuckers, bath and body works, bath bombs, and bad celebrity fragrance. On the other hand: none of that was 72 dollars a pop... and when our parents said no we put it back on the shelf. Wild to think of a ten year old using retinol. I didn't even know what retinol was until I was 28.
None of those things are comparable to skincare imo. Those are all basically forms of makeup which is fun and often used for dress up by children. Skincare, esp the kind these kids are going wild over, is to preserve/protect/treat skin and extend youth... it's just sad that at age 10, these kids are already obsessed with anti-aging. It's on the parents but the bigger problem is on society as a whole.
I never wanted any of those things…. Except for the smuckers……. When I was 4, I used to eat them (yes- the chapsticks, not the jelly)…………… pfft- ahahaha lmfao. 😅😂
“I’m not putting anyone’s parenting into question-“ I am. It’s one thing to want to emulate what they see in terms of products they want, it’s another to not teach your children how to properly behave in public or how to treat service workers nicely. That’s a part of life skills that are the responsibility of the parent to teach and supervise at the age they are NOW so they don’t KEEP behaving that way as young adults or even adults. Parents need to watch their kids in public.
I work in cosmetics and over Christmas I had SO many grandmas and moms in asking for luxury skincare/makeup for their 8-12 year old girls. The amount of times I explained that there’s not a single 8 year old on the planet that needs to use drunk elephant… they were also completely uneducated on the price and product. I hate what social media has done to the younger generations. It’s not even about actual skincare, it’s about using the products you see influencers use on your fyp, living a life you never will and using their $80 moisturizers on already perfect skin. It’s just about getting a taste of that life. It’s all fake anyway.
@@emmac687 yup. I was like 12 during the original boom of beauty gurus on UA-cam, and I remember being soooo jealous of their massive makeup collections. Thousands and thousands of dollars worth of product in those damn ikea shelves. I would buy whatever I could get my hands on, just to feel like an influencer for one second. It’s all shit I never used and eventually threw away. I now realize what an absolute waste having that much makeup is. It’s the same case here, just to a higher degree cause these kids have literally grown up with a computer in their hands. It’s such a waste and so sad.
My 12 yo daughter uses skin care. Not an expensive brand but, a natural, organic brand that's very affordable. Her hormones are just starting to kick in and she was getting oily with blemishes so, I purchased cleanser and Moisturiser for her. I've also taught her to use sunscreen. I don't think it's a bad thing for tweens to get into the habit of caring for their skin, so long as it's not based of following trends.
@@kerrytraeger6769 hoh boy... what do you mean by a "natural" brand?? If you don't understand why you writing that is a red flag, you should take her to a dermatologist instead of trying to "science" her skin yourself. Being a parent is hard, but it's definitely harder if you insist on being the expert instead of just taking the kid to one!
I'm a mom of an 11 yr old, i bought my child Pigeon (japanese brand for kids) face cleanser, moisturizer, and sunscreen. The basic skincare for an 11 year old. We had a lengthy talk why she needs these products: to clean her face from dust and dirt, moisturize to balance the skin and protect face from the sun. That is it. That is what any tween and teen need. Basic skincare to not have crazy dry, oily or acne skin. Parents need to talk to their kids and make them understand what products are for.
Exactly this. Acne & pimples are caused by clogged pores that are typically activated by hormones, which obviously shouldn't start firing until a child has entered puberty. Makeup & scrubbing the face with harsh products actually makes pimples worse, so when a child is young & hasn't started puberty, it's simply a waste both of money (particularly these "luxury" brands) & is probably harming the child's skin more. So the only things that they need would be some kind of basic cleanser to get rid of sweat & dead skin, moisturizer (particularly in winter) in order to prevent sore & cracked skin, & sunscreen for obvious UV protection.
Yes yes yes. My mum taught me the same things around the same age. As a result, I like to think she set me up for healthy skin and body as a woman. Just like learning about brushing your hair, and teeth and finger nails and toes. It’s hygiene and self care. I have a 2 year old and we have a routine at bath time where she goes through all these steps with me. We get out of the bath, and she sees me putting on toner and serum and moisturizer. I rub her down with glyco base lotion, because she’s a little eczema prone, and she wants ‘mah keem’ for her face too. Why not? I let her scoop a little out of the tub and she dabs it clumsily around her face and rubs the rest on her hands and elbows. I think you’re being a great mum for doing this with your daughter.
That's good parenting. Unfortunately parents miss the part where they have to make their kids realise there is a pragmatic factor to consider why they even need a beauty regime in the first place.
I have a 10-year-old daughter with acne. We’re working with her doctor and she has a simple routine. She sees the excessive skincare routines on social media and thinks they’re silly. She understands that consistency is key and that her drug store products are just as effective. Yes, the parents need to set boundaries with their kids. Parenting is hard and setting those boundaries with a little person who is trying to assert their independence is challenging. Hopefully, with time, they can better guide their kids.
@@scottie2hotyeah some kids get their period AT TEN. What do you suggest? They go on birth control? I was that 10 year old. Ate clean. Got worse without simple wash & cream. It was rough dealing with your skin & body changing 3-4 years before friends. Acne didn’t clear up until the pill at age 18. I’m happy my mom brought me to the skin doctor and not the gynecologist. Stop spreading lies.
@@mojibien7570 lol girl who said anything about the gynecologist? I simply said 10 year olds don’t need a skincare routine. They for sure don’t need anything from Sephora. No skincare product is going to clear acne that results from hormonal change. If you don’t want to get on a medication or bc, you just have to deal with it.
Same… I have one with acne and another with eczema - they have their treatment and sunscreen in the morning and their pm treatment and moisturizer at night - that’s it
@@mojibien7570one of my daughters went on the pill at 12, she had acne, was underweight and abnormally lengthy and heavy periods, THANK GOD. Don’t villify the pill like that. The dose they give children is very tiny
I’m a gen x mom with a ten year old daughter. She came home from school one day talking about Ulta and how all her friends use skincare and Drunk Elephant is the best. I was gobsmacked. So we talked about the skin care, why it’s important and getting advice from the right people, not friends. We went to Ulta, and I have to admit I’m in my forties and I had never been to an Ulta before. We asked an employee about skincare and I mentioned Drunk Elephant. The associates eyes got wide and she said that would be really harsh on young skin. So she suggested a Byoma starter pack for $25. My daughter is very germaphobic, and thinks samplers and things like that are gross, so we didn’t sample anything. She only does skincare once a week, she’s usually too tired to want to do it. She’s starting to get blackheads, but it’s not to bad yet. I’m just glad that the girl at Ulta educated us on everything! 😊
I work in kids entertainment, but prior to that I used to work at Ulta. Some girls came in for a birthday, and through casual convo the birthday girl mentions she got a bunch of Drunk Elephant. I just remember one of the moms asking if kids that young (she was 10 or 11) needed skincare and I just remember looking at this woman and telling her if she wanted the best advice on how to do it, to just talk to a dermatologist or a pediatrician, then told her generally to just stick to gentle cleansers, moisturizers, and sunscreens if she's genuinely wanting to start taking care of her skin
She’s not wrong, samplers are gross. I only get samples from stores where the employee puts it in a clean sample container for you (like blue mercury which is not a store for kids) or the employee dispenses it for you and the customers aren’t sticking their fingers into everything. You wouldn’t share makeup even with acquaintances why would you essentially share with dirty strangers? That’s not being a germaphobe that’s common sense, good for your kid.
That’s awesome! People in stores that knew what they were talking about saved my skin as a kid. My mom was giving me her products and they made my breakouts so much worse because they were too harsh for my skin type and age. Byoma has some really nice things that are great for kids that age because their formulas are simple and well labeled.
I’m a hairdresser and a school psychologist. I work in a school. Thanks for mentioning that kids are imitating what they see, and that at this age this is how kids act. (While also informing on skin care)!
@@Lilas.DuveteuxI remember when I was a preteen there was this site called “beingGirl” that partnered with a variety of brands that made products specifically for preteens going through puberty. I think brands need to go back to catering to specific age groups. Preteens don’t have anything that’s 100% for them anymore and I wish they did so they don’t grow up too fast. Being able to enjoy your childhood is something everyone should be able to have.
@@Lilas.Duveteux yeah but retinol at 10 years old is wild. A child shouldn’t be imitating the “adult stuff” rather the parents should be the ones informing their children and allowing their child to feel comfortable enough to ask questions.
Exactly. It's a parenting issue. Gen alpha is copying the behavior they see from their parents (gen x / millennials). Permissive parenting is not new and the results of never saying no are just being shown on social media. Working in retail, I've seen kids who behave like tornadoes and others who are polite and respectful.
middle school teacher here! thank you so much for not demonizing gen alpha or acting as if they’re exceptionally annoying. one of my pet peeves are peers with a “ugh, kids these days” attitude. kids will always be kids!
As a Millennial, I find it amazing people are still doing this. We constantly got told we were terrible growing up, generalised as louts, hoodies or chavs, the "ASBO" generation... and the fact we're now doing it to Gen Alpha disgusts me. Kids are no worse behaved now than they were when we were growing up, it's just social media has made it far easier for this kind of thing to blow up.
@@darkslayer709Kids are in fact behaving worse. Blaming them for the lack of adult guidance causing this though is the real problem. Kids will be kids.
Should Drunk Elephant redo all their marketing because of what gen alpha is doing? No. Are they benefiting from what's going on? Absolutely. Does it look like they're quietly enjoying all that new business and are unwilling to do anything that might interfere with them cashing in on this? Yeah, it kinda does.
yes this. Drunk Elephant have been marketing their skincare smoothies for nearly 10 years. They’re not going to change because they’re making more money.. even if that money is coming from obnoxious 10 year olds. Whether the smoothies are effective or not is another question. But the marketing tactic is doing what it’s meant to do lol.
It could very well be an indirect marketing strategy. Hire influencers > influence young teens > hook young teens to get their parents to spend money on their products. I haven’t seen the actual vid but i can see how it could be an idea made to go viral. Infamy is fame.
All it would take is one marketing statement "we have 'drunk' in the name, if you're too young to buy alcohol, you don't need retinol". Tbh Sephora should also be age restricting certain products or keeping them in a locked cabinet
I was at Sephora last night (a Friday) and the place was over run with herds of tweens. It was wild, I have also never seen so many staff members in that store, ever. There was one staff member following every herd of teens and trying to keep them in line. It was bonkers and the shelves were not stocked as a result of all the staff having to supervise all these kiddos. Kudos to the staff for doing their best in a garbage situation that they shouldn’t have been put in. Boo to the parents who just dump their kids at Sephora to go wild.
It’s so off putting as an adult wanting to go shopping and spend their money in sephora. It honestly gives the company bad press amongst it’s target customers
This is definitely a parenting issue. Many parents aren’t looking after, disciplining, or monitoring their children. It’s no wonder this generation are acting out so much, especially because of the social media influence and consumption. And let’s be for real, these parents must be rich enough to be buying these luxury items bc my parents would have looked at me like I was crazy if I asked for this stuff. When I hit 15/16 I did begin looking into skincare on my own due to my skin’s reactions and I definitely looked at drunk elephant. But I had a job and realized how stupid expensive they were and the cost/benefit was too low. If I at 15/16 figured that out, so should some of these parents. Yikes.
Yeah my mum would’ve just gone to the chemist and brought Cetaphil moisturiser, I didn’t get into really expensive skincare until I was an adult and making my own money
My mom is a dermatologist is she was horrified when she heard this! It can actually be harmful to a child’s skin to wear these products as they weren’t tested and developed for children. At the very least they are wasting a lot of money and feeding the idea that their worth is solely based on their appearances and youth, it’s truly heartbreaking.
I work in a store with a Sephora and can absolutely attest that this generation alpha is some of the worst in the store. They make such a mess drop thing, want samples of everything, and at least in our store a big problem is the parents. By that I mean they are not with the kids, they either let them play in Sephora while they shop and then just pick them up and half the time buy them what they want. I wish we could do a no child under 16 without a parent thing that way they’d at least for sure see what their kids are doing.
My older cousin getting her degree in cosmetology works at MAC I'm scared for her, last I've seen it's been pretty okay so far but it's still on the back of my mind
So I'm Korean and skincare has been a part of my life for a very long time. Beauty stores, airlines, hotels, etc have been giving out skincare samples LONG before US brands even thought about doing that (or selling them). These came in little toner bottles, cream jars etc etc. My grandmother used to have a lot of these and as a kid (like the ones in the tiktok) I knew these weren't for me. I knew they were "grown up" things that the women in my life had been using. I don't know when I was explicitly told or anything, but I just remember having the knowledge that these are not products made for ME they are made for the adults in my life. So when I was messing around with them it was the equivalent of playing dress-up with mom's clothes. The fact that these kids are using these skincare products like it is for them is not the responsibility of the brands---these are things that they are learning (or not learning) from their parents. They want to push the fact that Drunk Elephant, Glow Recipe, etc are weirdly sub-marketing to children when they aren't. "Mama and Cub" is clearly in line with their animal branding and it obviously meant that you get a full product with a mini/travel product. Want to see what brands do to advertise to a younger audience? Take a look at the packaging of Millie Bobby Brown's line, the Japanese Canmake brand, Korean brands like Etude House, Holika Holika, and Tony Moly. These are all brands that are drug store prices and brands that have been always ones geared towards a younger audience. They are still NOT FOR KIDS at 10, but they're for the young adolescents at 13+. I'm not at all saying that social media has not had a bad influence on these kids, that is unmistakeable. I'm just really tired of people taking responsibility and accountability away from themselves and pushing it all onto an external force. Yeah, sometimes companies do some really shady marketing/branding, but sometimes we, as the adults in these kids' lives, need to do a better job of teaching them.
I 100% agree! I grew up in the early 2000s and 2010s, so skincare and makeup was advertised EVERYWHERE here in the U.S.! But I didn't start doing skincare until I actually needed it ( I had terrible acne at around 10), and there is absolutely no way my mom was buying expensive skincare products for her 10 year old! And she would only ever buy basic cleansers! Nothing extra like toners and skin brighteners and exfoliating scrubs, because she knew I didn't need all that! And that's exactly what these parents need to be teaching their kids! At such a young age they do not need such a complex skincare routine or such an expensive one! Especially since these kids don't know how to keep an eye out for potential irritants in their skincare, meaning that their skincare routine could actually be doing more harm than good!
I completely agree. I actually strongly disagree with that lady demonizing the brands for their cute names and packaging. I know she means well, but adults like that stuff too! I’m definitely attracted to cutesy stuff and I’m 46. We’re entitled to enjoy that and not have to lose it because its also appealing to kids. It is NOT the job of a freaking brand to teach or warn our kids about anything. It’s ours as parents.
Exactly. Also I notice the culture of South Korea is very beauty obsessed, for all of their beauty obsession which goes way more than other western countries, you never see cases of children abusing products, making mess of testers in shops EVER. If people learned to look at other cultures, they'll learn one thing, it's not the company, the shops, it's the parents.
@@MK-Hogan I was like "dude, they've always had that cute look to them, maybe do your research on their past packaging?". I personally feel in response to this societal trend that's happening, companies should be empowering their employees to kick the children and the parents out, training their employees to disallow children from purchasing actives, companies not even letting their employees doing this is also enabling these parents and kids getting away with it and creating a precedence in society that they can ruin products. Companies are not at fault for the behaviour for the kids, but I just wish they would do things to better protect their employees and empower their employees and in doing so, help enforce the precedence that this type of behaviour is not acceptable in society, not for anyone. If an adult client is being rambunctious, that client will have security called on her, but if it's a child, that child is let off the hook.
My 11 year old asked for skincare for Christmas, and she did ask for drunk elephant. She received Ulta gift cards, and I took her to the store. Then she realized that "this stuff is expensive". So we went with some Elf skincare, and she wanted some sunscreen, so I did let her splurge a bit on that because we know how important that is. I would never let my kid just run around the store.
That’s awesome it was her own money and that she quickly caught on to how expensive it was … we all know when kids think for themselves or experience things firsthand, it sticks with them. It also so great you were with her one on one to guide her and spend quality time with her. This is how skincare for younger kids is done. Amazing job, Mom!
Definitely a parenting issue!! Labor laws prohibit working under 14 in the US so unless these kids have a bomb side hustle, who's paying for the phone they use to watch the videos, the transportation to the store, and the purchase of the product?!🙄
FR!!! As a millennial, I babysat and had yard sales any time I could, I painted my friends nails, did my friends hair..literally anything to make money when I was a kid. any expensive products I had were things i bought myself or thrifted. huge props for keeping your kid off social media. i feel like staying off excessive social media can be so integral to mental health & development at this point!!
@AnaPie896 lol that sounds so much like my childhood! I used to weave bracelets too (and still sell jewelry to this day). Honestly a weirdly good way for kids to find their passions?!?
Ok hi former Sephora employee here. I always knew I couldn't change what people wanted to buy - even if it was inappropriate for them. But what I COULD do was give them my honest opinion. Your kid is 6 and wants to start using skincare? Awesome! A cleanser and moisturizer and sunscreen are great. You're clearly experiencing dermatitis but want a super intense retinol? I think you'd really benefit from a trip to the dermatologist, but in the meantime, let's focus on products to repair your skin barrier. Would such clients always listen to me? No. But I kept my integrity. So... yeah. More honesty, more integrity from everyone would be great. Also - keep in mind - it's NOBODY'S job to stop people from buying things - especially overworked underpaid employees of Sephora. This is just what I did. XO and thank you James for always making great content!!!
My sister had a bodyshop retail assistant who refuses to sell her tea tree oil products because of the damaged skin barrier of her face, this was a year or two before coronavirus. I bloody wished that Sephora and other skincare/makeup retail employees have that confidence and are also backed up by their managers.
My issue every time I see the videos of their $5k skincare collection is that the REAL problem is the parents are actually buying them this stuff & who’s raising them to act this way? That’s more the root problem in a way.
I work as beauty staff in a big makeup store where we sell these products and I want to say that the problem is absolutely the parents. When we were kids if we asked for things that were too expensive or inappropriate for our age our parents said no. If we went in a shop we were told not to touch, to look with our eyes. When the kids come in now with their parents it’s like a play area they let them run off and touch whatever, open everything, create problems. Omg I sound like such a boomer but as someone who sees and deals with it daily in my opinion it’s definitely a lack of discipline. I had skincare and makeup from about 13, we’d have consultations with the staff to get the right thing and buy it respectfully. And my parents would know what we were buying and make sure we knew how to use it. I don’t think it’s a brands job to educate children, they’re gonna promote and sell that’s their purpose. Parents need to say no to their kids when things aren’t appropriate, and to teach them how to be behave in public spaces, and to make sure they’re not using social media to young and too much. Sorry guys I’ve been waiting for an opportunity for this rant cos they cause us a lot of extra work 😅
100 %. I recently had a mom and her daughter, who couldn't have been more than 9 years old, at the register and the mom asked her kid 'Aww honey, do you also want some blush or maybe a lipstick or a foundation? We sell Dior and Chanel, what do you mean you want to buy your kid a fifty bucks lipstick??
Agree, a lot of parents spend more time on their phones and have tech raise their kids and don’t bother to actually raise their kids etc. I mean this is the Gen of parents who exploit their kids for content and post their kids on social media despite research showing how unsafe sharing your kids online is. It’s us millennial parents.
You’re completely right. To add to that, if their parents have the money to be buying things like drunk elephant, they more than certainly have the money to take their child to a dermatologist or esthetician to learn from experts what their child needs if they have specific skincare needs. That’s what my mom did. I had precocious puberty (premature puberty/period before the age of 8yrs old) and developed the most heinous cystic acne before even reaching middle school and being forced to start my skincare and makeup journey at that age due to wanting to fit in and feeling really out of place in my own skin so young. My mom took me to dermatologists and estheticians to help me figure out a skincare regimen and my mom would help me to pick out concealer herself or would buy it for me. I started off with powder foundation first but then moved to concealer. I think it was the best thing they could’ve done for me. I never went overboard, and thankfully, in my age group (born in 92) no one even washed their face so I felt too embarrassed to even talk about my skincare routine lol so it was never a fad. But back to my point, these parents don’t know about skincare themselves and don’t seem to care. Why would Drunk Elephant care to shrink their dollar bc parents aren’t being responsible? People need to stop relying on outside elements to parent their own children.
I saw a 9 yr old posting a “skin care regimen”. All drunk elephant, glo recipe, etc. I legit almost cried 😂😂😂 like, BRUH. I’m having to use CeraVe 😂😂😂😂😂😂
Sadly, the people I know who cater to their tween's desires for expensive skincare are the type of people who make good money for sure, but never seem to have enough of it due to overspending on very unnecessary things. It's sad that they're likely passing on the same habits to their kids.
I have a 13 yo sister, who is on social media and the internet. Still, because she was taught critical thinking skills from a very young age, she knows how to avoid getting sucked into the “internet trends” and she’s never asked for anything unreasonable. We have talked about skincare and decided that I will buy her Korean skincare (that’s what I’ve been using and what has done wonders for me) suitable for teenagers - which means a cleanser, toner, moisturizer and sunscreen (+ oil for double cleansing in the evening from the sunscreen) - and that was that. Honestly people, just go and actually parent your children, it will do wonders, I promise. Or just talk to them. It’s not that hard.
@@embroideredragdoll yep, it's more mild and gentle than western, but I find most of it very suitable for my oily-combination skin. especially oil cleansers, niacinamide, pha's, hyaluronic acid and barrier repair toners
@@embroideredragdoll I have oily, dehydrated, acne-prone skin and its done wonders for me. But an important part was cutting out alcohols (not fatty alcohols - those are fine) and witch hazel
My mom let me start wearing makeup when I turned 13, and at my 13th bday party she hired a professional esthician to teach my friends and I how to apply makeup correctly.
I wasn’t allowed makeup until I started high school and I decided it was too much work 😂 I think I did eyeliner and lipgloss and MAYBE mascara for 9th grade and then sporadically and for special occasions anytime after
I have a ten years old who is really drawn to skincare/make-up. She's always been curious and is now becoming passionate about it. My solution was to get her a very basic but good cleanser and a good little moisturizer and explain to her that's all she needs and not to overwork her still-developing skin. I've gotten her an eyeshadow pallette, a mascara and a few colored lipbalms which she's allowed to play with and experiment with - at home. When she needs to be outside, she'll clean off the makeup, moisturize and then she's off to be a normal playful 10 yr old. What I've seen from the Sephora/Ulta kids, I am actually kind of shocked.
If she uses makeup she might need double cleansing with oil based cleanser or micellar water. It can help minimise breakouts when she becomes teenager or if she starts using SPF 😊
@@Adventures-of-a-roadiekids will always want to play with makeup and it’s encouraging her to experiment and it can also be a form of art! I wish I had experimented when I was younger because I’m 17 now and I still don’t know how to do it haha.
Oh, you're so right about women being labeled as 'hostile' and 'angry' when they're voicing their opinions , thank you for saying this! I think developing healthy habits early is a good idea, so if I were a parent, I would definitely be trying to teach my kid to at least cleanse, moisturize, and use sunscreen religiously. Anything beyond that is excessive before the onset of puberty; unless a child has psoriasis or eczema, there's no reason for a tween to be buying any specialized products, let alone higher end skincare with actives in it.
I was a skincare specialist for 3 years and received so much training on products like Dt Jart and Drunk Elephant and I honestly never understood the hype with the products. The amount of Gen Alpha that came in trying to purchase it and other products like it after seeing it on tiktok was insane and the tantrums they would throw when you explained to the parents that those products were not suitable for their skin were frankly concerning.
It's taken me YEARS & testing of several brands to find something suitable for my skin (tea tree oil RUINED my skin; left me in such pain) that inevitable included medication to control hormonal output. It's sad to see so many parents simply giving in to something that, at this age, is completely unnecessary, & could actually be damaging their skin.
I remember the first time going into Sephora around age 11 (15 years ago). I was mesmerised by everything and ended up buying an urban decay glitter eyeliner (was the only thing I could afford lol). I was wayy to nervous to be playing around with testers or anything that could get me in trouble. This behaviour is crazy fr
I'm turning 25 and honestly I would never put the tester products on my face because honestly those testers are also used by other people and it's rather unhygienic (I'm generally a clean freak so yeah, please don't judge me) 😅 Seeing these kids stealing testers and messing with them makes me cringing so hard
My 11-year-old niece asked for Drunk Elephant, Ordinary, and Laniege for Xmas. I had to take her aside and tell her that those products were not for her skin, and would damage it more than help it. I ended up getting her the one cleanser and moisturizer from the Ordinary that isn't full of actives, a Laniege lip gloss, and a big bottle of sun screen.
THIS! My 15yo and I had this discussion @ the Sephora Kids phenom and this is exactly what we both said. Tweens (unless they have a problem) need to wash their face, put on sun screen, have some pretty lip gloss and move out. The only things our daughters need to put on to be beautiful is a smile, kindness, and friendship. The end.
I’m 36 and I’ve loved beauty since I was 3. My cousins would paint my nails and put blush on me and and it made me feel so fancy. But ironically I wasn’t allowed to wear makeup until I was 18. I couldn’t WAIT. But until then I’d always do my nails and get away with lipgloss. A whole skin care routine and a too much dare I say
Good on you! Sometimes they just want to use products and sunscreens a great one, I also got mine a very basic moisturizer for sensitive skin r skin so they could feel like they were doing something lol
As someone that has used drunk elephant for ages and love what it does for my skin I have never felt MORE embarrassed to walk into these stores and ask where these products are. All of the things I use, are now sold out and can’t be found anywhere and I hate asking for them, you can just see the light behind these store associates eyes just fading away
Yesterday at my local sephora, there were about 7 groups of 9 to 11 year olds three of these groups were just in there going full godzilla on the testers. The others all were fighting their parents for drunk elephant products and going jack the ripper mode on the bronzers and face powders. It was wild, and when i walked by the Claire's earlier that day, there were almost no kids in there. Only the employees, the same thing with my local ulta beauty, hot topic, zumies, rue 21, and forever 21. This is an epidemic that i dont think will be stopped.
Drunk Elephant is fucking expensive too. Super fucking expensive. They want to throw shade at other companies, but at least The Ordinary is decently priced.
@@Shatterstar The Ordinary is almost the only product my mom uses, and one that she’s even recommended for me when I asked for suggestions on a good but affordable oil based cleanser.
@@annanicole5494 That was always an issue, unfortunately. That would even mean playgrounds are dangerous because creeps knew kids would be there. Not at all excusing that behavior, just stating that predators following their prey will never be a new thing.
I’m a licensed aesthetician and it shocks me to see how many young girl think they need all of these products and are using products for “anti-aging”. Like, sweetie you’re gonna disappear 😂. I wish they understood that the best anti-aging/most important skincare they can and should use at their age is sunscreen!
Our children never had access to cosmetics before they were teenagers. Then this is a time where you struggle with breakouts, not aging. I wonder how young kids get caught on the idea of skincare. Are all kids on tictoc?? As a kid I never thought about it. We washed the face every day with warm water and that's it
@@eacorpe88I think the idea is to prevent wrinkles before they happen, not look younger. Agree that it’s extreme though. The best anti-aging that people of any age including kids can do is wear sunscreen!
I walked into a Boots (it's a pharmacy that does makeup/skincare just to explain for the non UK or ROI folks) looking for some advice on a skin care routine. The woman at the No7 counter asked my age (mid twenties) and pulled out an anti-aging cream for 30-50 age range, (I think? My memory is a bit fuzzy, it was easily 5 years older than my age at the time). I only know this because there was a chart on the back with the recommended age. Her advice was "You need to start early". Earlier that week I was chatting to a woman in a coffee shop and when I mentioned I was doing my MA studies, she asked my age and admitted she thought I was 14 or maybe 17 at most. I'm still not 35, and when I look at my skin, the only thing it needs is hydration and sun protection. I understand there's this big push to get ahead of finelines and wrinkles BEFORE they become a problem, but being told to use an anti-aging product (which I actually did, much as it embarrasses me to admit now) only made me paranoid of getting wrinkles and made me miserable. I've been insecure about it ever since even though I still get asked for ID sometimes. Clearly, my skin doesn't look like it needs anti-aging products, but in my head, that womans "advice" still haunts me a little. Maybe she was right and I should have started a dedicated anti-aging regime at 21, but to me, it just sounds like a marketing ploy to suck you in to buying more and more expensive potions and creams in a pointless battle against nature. I'd much rather learn to accept wrinkles as I've learned to accept the couple of grey hairs I've gotten (my mum went grey at 21, when I found a grey at 25 I was horrified, but now, I'm totally at peace with it, I've only encountered 2 or 3 but I feel fond of them because I have older friends and family who have shown me grey is beautiful. I dye my hair so I don't see many greys that often anyway, but the prospect of having grey hair doesn't horrify me anymore and i wish aging skin was normalised and accepted because wrinkles DO make me panic and I hate that).
In my opinion, poor parenting is the largest culprit for the “10-year-old Sephora shoppers” ordeal. Employees should also feel empowered enough to kick out disruptive customers, call CPS on “abandoned” children, and refuse selling products to underage customers unaccompanied by a parent/adult. Social media is also a large issue, but media literacy and consumption is ultimately the parents’ responsibility to teach/regulate.
@@ayydubs987 If they’re older kids legitimately shopping, sure, that’s crazy. But when parents leave their younger kids at a store unattended for hours as an alternative to babysitting, then no, that’s standard protocol because the store isn’t responsible for those kids, but you also don’t want to kick the kid out and potentially put them in more danger.
Parent here: what in the world?!? I will not let my 10 year old do crap like this. 16 is a start (only if needed) , but with a guidance of a derm. I refuse to raise entitled children. It’s not the brand’s responsibility. It’s the parents. 100%
Agree, it seems like some parents want the brand to raise their children. Don't draw a definite line at 16 though. I don't have children so I shouldn't say what you should do, but I still remember my skin got really bad when I was 14, right around the time I got my period, enough to get made fun of a little. You know your child best, and your personal judgement is probably the best way to decide when their skin needs a little aid ^^
Honestly I started badly breaking out at 11, and it really did a number on my self esteem. I *wish* I had some kind of skincare at that age. Definitely not the type your see on the internet ofc, but still.
I started skincare at 11 because I had acne early so I dont think 10 is always too young, if someone has skin issues they should use skincare. But kids shouldnt be using all of these actives, they should have a simple routine appropriate for their age and skin type. Parents definetly should be guiding the process, and getting a derm consult (if possible).
Im 16 and starte susing skincare at 14 and i added new products slowly. I will start using retinol when i am 20. I have a good clear skin and never had acne 😊
I had a friend who bought the entire Glow Recipe line for her 9 year old simply because her daughter saw that Charli D'Amelio used it. I found it to be incredibly ridiculous, especially since she was someone that restricted her diet for fear of her eating "dangerous" ingredients. .
I have been having this exact conversation with my 13 year old daughter over the last month or so. When I was a young teen I was EXACTLY the same way - mixing potions and developing my unique skin care/hair care/self care routines. I had to explain to her that her skin is PERFECT and is literally what old ladies like me are trying to reclaim. Baby, you don't need all of that. Cleanse, moisturize, sunscreen. I did buy her a moisturizing serum recently because she was desperate to add a step to her routine. But yeah... I don't think the girls' obsession is an issue because like you said, we all have been like this. At the end of the day, it's up to parents to monitor what their children buy, from clothing to music to skincare. I do believe DE has an obligation though. In 1989, companies like Oil of Olay (remember when that was their name? LOL) weren't marketing to kids. That was for your grandma, and every teen understood that.
I left a comment on Kiki Chanel’s video about this saying the same thing: These kids literally have the skin we’re trying to get back to by using all these products! They’re in their prime.
@@carochan86 fr businesses need a charge for unruly kids, I’m a parent and I hate any child who’s parent clearly doesn’t give a damn about them. They think they can do anything, and if they are charged for their garbage gamete’s they might not come into public or they might actually do something about how they behave in public.
I completely agree. I taught my kids to respect other people’s property. I was amazed at when I had playdates with kids from my children’s school, at how the “friends” would damage and even break my kids toys! My kids are older now, but they still remember those times and even get upset when they see clothes or products on the floor of a store or anything like that. It’s not hard to teach your kids to be respectful. But the kids learn from the parents. If the parents aren’t respectful towards other people and property then the kids won’t be either.
Also, I'm less likely as a mature woman to want to use DE because as someone new to an actual skincare routine, I now see DE as a kids' brand. So they're losing my money by encouraging this.
They don't care. They ruined their reputation with the older crowd about 5 years ago, even older teenagers know their products are not worth the price tag. Their only chance was the children and they grabbed it. Children don't question authority and don't have skin concerns. They are the ideal canvas to "demonstrate" the "miracles" of white cosmetics, just like models "shave" their already hairless legs in the razor commercials.
they are not encouraging it, they declared that their products are not for children. What do you expect them to do? Alchool can not be sold to minors still sometimes adults buy it for children (cigarettes is another example), so who is at fault here? The cigarette/alchool brand or the adults??
@@marialauraa89They said *some* of their products are not for kids, but they said that others are fine for kids. Their packaging and the smoothie nonsense appeals to kids. They could change their packaging and stop with the smoothie bs all together.
if a product can be used by kids they it´s fine. it´s not their responsibility to make the products "not for kids" like how? black? blue? das? with a 9-5 vibe?@@balthasardenner5216
To me the most concerning thing about this is the way it reflects the current insecurities of this younger generation. This is the age where you REALLY start to actively compare yourself to the other people around you & try to remedy anything you find "wrong". They lack the foresight to see the way they're impacting their own confidence/mental health by creating an image of themselves they need products/outside factors to uphold. And their parents are so scared that saying "no" is going to be more traumatizing than the longstanding impact it could have. These kids faces are still changing, too. I wonder what kind of identity issues this will cause. Even the filters on social media messed with our heads.
Honestly at least its better than when I was 10.. grew up thinking size 0 is fat, that having any body fat at all makes you a fatty. At least the fad is cleaning your skin, not bragging about how much you didnt eat! 😲
@patriciaw636 Anything in excess is unhealthy. It's not just about them cleaning their skin, it's about them using products that are intended for older people with ingredients that are harmful for them. It's about these girls never being able to look in the mirror and recognize themselves.
@@genesislove2318 this is true, but kids are always gonna do stupid stuff. Im just glad to see this stupid stuff is a lot less harmful than things I remember.
100% agree with james about the responsibility falls on the parents to research the ingredients, it’s not up to the brands to educate your child. these angry parents are just lazy and want someone other to blame than themself. When i go to the store and buy dish soap and then use it to wash my hair i wouldn’t blame dawn for not telling me not to wash my hair with it, it would be my fault for not doing the research on what that product is for.
I asked my mom for a pack of pens that were 20 bucks when I was 10 & she laughed in my face & moved on. Like why aren’t these parents just saying “nah” & ….parenting? 😳
Im wondering if it's a combination of these parents thinking "I dont want to raise my child how I was raised, so I will do more things for them." Sometimes parents would rather be a "friend" than a parent to their child, and it allows this sort of behavior where kids dont learn boundaries.
@@JonFlores275 I see that a lot & I get it, but it's awful. You can't be buds w your kids, you have to be a parent to them. Wait until they're in their 20's or so & then you can be buddies but until then, they need proper parenting w boundaries & restrictions, etc.; they have to learn respect for authority figures (to an extent)
I agree. My daughter is six, and "no" is a word she is VERY familiar with. She's not happy about it, but she's familiar. Like, I'm not your friend, I'm your mama. You'll get over it. 😂😂 And she usually does within maybe 30 seconds. Kids. 🙄
I’m a mom of a 12yo daughter who (unbeknownst to me) was stashing skin care products lol I noticed her having weird skin breakouts and went on a spy mission 😂 I discovered her “stash” and her and I had a sit down and talked about her skin issues and how the products she used could be potentially causing them. I watched a couple videos with her on what certain products do to the skin and how it would affect her young skin. She was upset and surprised for a bit… I then asked her if she thought I had nice skin (I’m 36 and often get mistaken for being 26-28, and my daughter mentions how little wrinkles I have for my age often) she said she did, so I told her what I did for my skin when i was her age and throughout my teens. I.E: 1- wash with ivory soap at night (just the classic bar soap) 2- lightly pat dry and moisturize 3- in the morning use a sensitive skin baby wipe (face wipes for sensitive skin also work) to remove any sweat and excess oil from sleeping 4- use light moisturizer 5- protect with sunscreen That’s it. She was pouty about it at first (because it wasn’t the “cool” thing or routine) but as soon as she saw the massive improvement in her skin she has started to do it faithfully and when her friends comment on her skin and ask what products she’s using she tells them. Sometimes they tease her about being “basic” 🙄 but her comeback is priceless “Maybe… but I’m not the one with visible skin issues.” lol. I’m proud of her for daring to not follow the trendy stuff and actually doing what is best for her body. I believe it is 100% up to parents to a: monitor the content your children are consuming b: have open dialogue and c: properly guide your children in what is best for them regardless of what is popular or “trending”. P.S her “stash” was purchased with friends with her allowance and gift money. Which has now been more regulated.
Im so glad i grew up before the internet. I couldn't imagine trying to keep up with anything other than MTV at the time. At 10, i was asking for quarters for the quarter machines! This is 100% on the parents. They need to stop being their kids' friends and be their parents! Tell them NO! My kids never acted this way. They have respect for others and others' property and know how to act!
At 10, the closest thing to beauty or skincare I asked for was a Hello Kitty themed kit with lip-gloss and lip-balm from the drugstore lol. I've always had dry lips.
The only make up i had untill i was at least 13 was for my manequin head. At 15 my mother bought me my first mascara and lipgloss with make up remover. And when i started working at 16 i started to buy "real grown up" make up. Skincare wise I dont think i even did more then suncream untill i was 18.
I was trying to figure out how to get on real world 😂😂 I was obsessed and thought for sure when I came of age I’d apply. Who knew I’d marry my Highschool sweetheart and still be together 20 years later. Glad that plan fell through. 😂😂
I went into my local boots today and they have taken all the drunk elephant products off the shelf and taped shut all of the testers because kids were making "skincare smoothies"... I do think everyone: society, parents, influencers are to share the blame, but the parents especially need to be more aware of what their children are buying or what they are buying for their children, the brand does have some responsibility but ultimately it's down to the parents
I'd say it comes down to the parents by like 90%. You could definitely chalk some blame up to influencers that are targeting their videos to kids to make more money, but parents have the ability and responsibility to teach their kids, shield them from things they aren't ready for, and help their kids make good decisions and practice good behaviors.
These parents are dropping their kids off to Sephora to go wild meanwhile my dad would literally take all of the skincare and make up I bought home from the drug store and would try it before me.
I think unfortunately Sephora will have to lock their skincare away and we will have to ask for it to be pulled for us… I’ve seen comments where kids are destroying boxes of products not just the testers and they are loosing out of sellable product.. it’ll suck for a bit but it’s going to have to happen
Here's how kids can do skincare- understanding the power of sunscreen and sun exposure, the importance of hydration and drinking lots of water and not trusting every brand- learning to educate themselves on proper hygengine and hormonal skin care. Beyond that- there's no reason a child should irrate their already sensitive skin by falling into the hyped and addictive beauty community that's made and comprised of ADULTS.
Yes! Washing your face (only water in the morning, a gentle cleanser in the evening), applying basic moisturizer (preferably unscented) and sun screen + lip balm is more than enough. You will go far with just taking care of your hygiene (changing your pillowcase often is so important), drinking enough water and eating a diverse diet. If there are some serious skin conditions, turn to a dermatologist for advice and not tiktok.
Clearly I’m no expert in skin care, but as we’re talking about ingredients ruining their skin- I’m thinking about the Glitter Peeling Masks I would get from Limited Too that burned the shit out of my skin 😂
My mom refused to let me use anything but her clay masks when we did our spa days 😂😂 I asked for one of those, and she scoffed, and then said “you’ll understand when you’re older, sweetheart”
I got my son into skincare last year (he is 10 and things are changing). He uses a tween face wash or purity made simple and bubble slam dunk moisturizer. I have been very specific about him NOT using my products because they could damage his skin. He understands the only extra he is allowed to use is a nurad spot treatment and only if I am watching him. It isn't that hard to actually parent your children!
I have two boys and can’t get them interested in regularly taking care of their skin. I gave my 12 year old some CeraVe cleanser and a Pixie toner (he gets blackheads). He will use it occasionally. 🤷🏻♀️
@@marciamarciamarcia3117 my son isn't interested either. He has double sinks in his bathroom so we wash our faces together before bed...that has helped.
When I was 12, my skincare was a thing of cetaphil and the occasional turmeric mask (I'm Indian and it's a cultural practice). I genuinely believe that parents need to be making an effort to make sure that their children remain kids for as long as appropriate (Hot tip, if your kid can't legally work, they probably should remain childlike as much as possible)
I was so excited to see you chiming in on this! I work at Ulta and for months, I’ve been baffled by young kids coming in for retinol and serums with actives. I personally haven’t dealt with any rudeness or mess-making from kids in store, but I do hope this trend passes and they don’t permanently damage their skin before puberty even hits them.
My store has dealt with insanity. I spend way too much time explaining what these kids are actually buying and why it’s so bad for them. The parents don’t even realize what their kids want
Drunk Elephant is also incredibly ableist. They’ve attacked chronically ill people on social media for using things like face wipes on days/nights when we can barely function and would otherwise have to sleep in makeup, etc. If your activism isn’t intersectional and your response to people who need less-than-ideal products to live their lives is to tell them to die, you’re the problem, not us.
There are a lot of makeup artists and skin care experts and even dermatologists who shame people who use face wipes to clean their face. The arrogance and condescending attitude is not limited to Drunk Elephant.
i think there's a wider issue here. Gen Alpha are under 13, and feel so worried about wrinkles and blemishes that theyre hurting their skin to avoid it.
I definitely think beauty/drugstores need to ban kids under a certain age from being in the store without parental supervision. They also need a "you break it, you buy it" policy, that should hopefully encourage parents to control their crotch goblins and even if it doesnt, then the cost of the drunk elephant products they will have to pay for if they dont, will really make them regret it 😂
I work at Ulta and yes. This has been going on for too long. It breaks my heart and pisses me off when a sweet child come to me looking for a retinol. I never let them get it and once actually (gently) took a box out of a kid’s hands. Call me whatever you want but I can’t let them.
Good for you! Someone needs to look out for the kids, and apparently the parents aren't stepping up to the plate. And you just know if any kid had a bad reaction to a strong active, the parents would unleash unholy hell on you for "letting go their darling use something so dangerous."
good. bc (not if but) WHEN she would've got chemical burns the mom would've lit ur ass up for selling it to her in the first place. if the parents can't be bother someone has to
During my high school years, I often felt insecure about my appearance due to the lack of access to skincare products and the inability to afford professional hair treatments. My mom would caution against starting skincare routines too early, and in hindsight, her advice proved to be accurate. Some of my friends who began extensive skincare regimens early on seemed to have aged prematurely, appearing more mature than their actual age. ✨
I will say- as a 24 year old Gen Z-er, I still think it is on the parents. Yes, I had bad skin starting at 10, but my mom started simple and I got on Epiduo at 13. I didn’t really have a skincare routine until I was 16, or a big makeup collection until 17. (Hell, the first time I went to a makeup counter with my mom was when I was 12 to a MAC counter). On top of that, my mom told me to not touch stuff or to be careful, though yes, I was obnoxious when I was with friends (but I don’t remember being rude to employees). When I used a sample of fancy skincare as a kid from a friend, yeah, it messed with my skin. It took regular cleaning with soap and no additional stuff to regulate it. If I were to have children, I wouldn’t mind starting a skin routine when they are beginning to go through acne, but keeping it simple- cleanser, mild toner, (if needed) an exfoliant (preferably a gentle physical one), a moisturizer, and sunscreen for sure. And if anything- I’d want to get professional advice and also see a dermatologist for any prescriptions and treatments. It is scary to see children so young getting this type of skincare when they have good skin that hasn’t gone through issues yet. Also, as someone who has worked in the service industry, if I saw products or shelves that looked like that, I would be so done.
Kids are so impressionable. I remember thinking my skin was HORRIFIC when I was 13, I got a couple of nasty spots because of my period, but I never had acne. I asked my older cousin (who worked in a pharmacy) to help me get special skincare for acne. She asked my mum first, and my mum said I could try a 4 week program because my issue with my skin was clearly in my head and using the acne program would probably be all I needed to get the anxiety out of my system. My cousin insisted I had beautiful skin but set me up with some "travel sized" products just to try it out. I followed it religiously, there was only about 3 steps/products, I felt relief before I even saw results. As for the results, they were good, my skin wasn't bad to begin with and once my hormones chilled out and I stopped stressing and touching my face, my skin was fine and I didn't need to keep using the product, so I stopped. I was lucky that was all it took and I never ended up on a longterm of 10-step routine I didn't need. I didn't have tiktok influencers TELLING ME I needed a skincare routine though, I just had a couple of spots and thought the world was ending. I can't imagine how bad it is for kids now being told they'll get spots and start aging UNLESS they start exfoliating, toning, chemical peeling or whatever and using serums at 10. Now, I just about manage to put on serum and a night cream before bed. I wash my skin with warm water (it's sensitive and a lot of soaps dry my skin out too much), I don't always use my day cream (whoops) but I'm serious about sunscreen in the summer, and when I have a hormonal breakout e.g. one spot on my chin every now and then, I use a little witch hazel and leave it alone. I don't have any wrinkles or persistent skin breakouts and I use few products (if I remember to use them at all!). I feel for these poor children who are being fed insecurities as young as 10, worrying about spots before they're even there. I agree with you, it's so scary
My mom and sister are both estheticians. They suggest a gentle cleaner, moisturizer, and sunscreen. Now if a kid has acne or other skin issues you can add different products.
I'm 25, and I echo your sentiments exactly! I was 10-11 when mom took me to the clinique counter for skincare, and it was just the cleanser and moisturizer. I never dealt with acne as a teen, maybe 1 breakout every couple months, so I didn't see the need to add more to my routine until I was probably 20 or so when my acne got bad, and I had to see a dermatologist who prescribed tretinoin. I've added more products as the years have gone by to suit my needs, but I've never done anything crazy. I'm not ashamed to say I've never tried anything from DE, nor do I have any desire to - it's just overpriced, overhyped junk imo. the most expensive product in my routine is my tatcha moisturizer, and I didn't start using that until about 3 years ago😂 there's no need for these underage brats (sorry, but that's what many of them are to me) to even be trying these things! they're just damaging their skin barrier and are gonna look 30 by the time they're 18! and I just don't understand why the parents let them get these products - do they not realize them not saying no is contributing to the problem? just give them a cleanser, moisturizer, spf and lip balm, and they should be good - you can easily get good ones from the drugstore, so there's no need to be buying $60 things🤦🏼♀️ you honestly don't even need to be in sephora or ulta if you're under 16🤷🏼♀️
Children that age can struggle with acne and it’s totally valid to want to treat it with skincare, but parents should really know what their kids are putting on their face… that’s entirely on a the parents not the Sephora workers, they aren’t trained to recommend children skincare. And also they aren’t your babysitters.
@@FabiolaRVela absolutely! I think it’s important to research it of course in advance by professionals, and to visit proper people for medical advice (I started getting bad acne when I was 10; it sucked)
I gave drunk elephant a swerve when the founder kept saying how glad she was that she wasn't a scientist, she just 'feels' her way to product formulation 😅
i'm just about to be twenty and i suffered with horrifically bad acne from age 8 until i eventually went on accutane at 16. i had a skincare routine from when i was 8, but it was focused on cleaning and soothing the breakouts. i cannot imagine what my skin would've faced if i was applying all of these actives AT ONCE to it. these kids are in for a whirlwind of pain when they actually get to their acne phase and think they can just slap every active on it to make it go away 😭
@@CordeliaWagner1999Accutane, while as safe as any other drug, can have negative effects on your body, and probably isn't safe to use on a child. I'm currently on a long term Accutane plan and have been for nearly 3 years because of my persistent cystic acne, and due to my long term use, weight and other health issues I gwt blood tests done every year to check my liver function (as well as hormones) by order of my dermatologist. 15% of Accutane users can have liver issues while on Accutane and while those issues are minor it's still worth being cautious of. Just like you wouldn't give other intense medications to an 8yo you wouldn't give them Accutane. Also OP probably tried other medications like I did, like contraceptive pills (regulating hormones helps acne) or antibiotic courses (there's a common one that helps a lot of people but never worked for me). Accutane usually isn't a doctors first choice.
@@CordeliaWagner1999Accutane is the equivalent of a last resort, especially for teenagers. It can have horrible horrible side affects. I don't blame them for waiting (and Im assuming they tried everything else before accutane as well, because thats what healthcare providers recommend.)
This is a parent problem. First they’re letting their children watch Tik Tok and allowing them to mess up the displays in the stores. Also, this would not even be an issue if the parents did not buy the overpriced products!! If you want your children to start a skin care routine, buy them a gentle moisturizer from CeraVe or Eucerin or something. Also, have that wear a gentle sunscreen every day. That is enough!! Thanks for sharing this information!!❤❤
I was a 10 year old in 1990 and the only thing I used was Lip Smackers and bar soap. Once I became a teen, I started with Clinique's three step system. I think social media definitely changed how kids are today.
There were no Sephoras or Ultas in the 90s. The main products for teens at the time were Stridex, Noxema and St Ives Apricot Scrub (when it was really rough), so I think Clinique was pretty good for young skin! lol @@PRINCESSGEMINI1987
I am amazed children have so much money to spend on skincare.. I struggled to afford the basic products in boots as a teenager.. I believe the parents should be educating their children, it’s part of being a parent.. Great video, thank you!
My first skincare line was bought for me when I was 11/12 and it was the Clinique anti-blemish set. I had terrible acne and the toner was so helpful but it's literally just salicylic acid that's doing the job XD We didn't have a lot of money but that toner was so life changing that my mum made an exceptional for the sake of my self-esteem.
Kids aren't old enough to work jobs and earn income. Either they get absurd allowances from their parents, or their parents are just buying it for them
i also wanna add how crazy these kids brand loyalty is, they don’t want anything that isn’t drunk elephant, glow recipe, bubble, byoma, or any other popular brand
This is 100% the parents’ responsibility. I have a young daughter and when she sees me doing any type of skincare, she always wants to do it, too. And if I’m doing something I think isn’t appropriate for her, I’ll just get something that is. She isn’t old enough to go into a store without me or even scroll social media, but I would make every effort to be involved with decisions in what she’s putting on her face. My son is 11 and I did the same when I bought him his first deodorant. I don’t expect the product/brand to do MY work as a mom. I liked the comparison to alcohol. Like, if I get a fruity cocktail when we go out to eat, my 3 kids always want a sip. Of course they do. It’s colorful and fun looking. I let them know it’s for adults and that’s the end of it. Maybe parents with kids who are interested in skincare/makeup should go on the journey with them. Look up stuff together, learn about ingredients and how to use products. It can be a bonding moment.
The alcohol comparison is a very good one! Sometimes the answer is just “it’s only for adults” or “you can try it when you’re older” it might seem annoying or “unfair” to the kid at the time, but that’s just life lol
Parents need to take responsibility for their children and actually parent! This is ridiculous! You are spot on James! I live with my 9 and 10 yr old granddaughters, and I allow them to use facial cleanser only at this age as far as skincare goes. Occasionally, I will buy a decent (not super pricey, but good) face mask for a spa day...and that's maybe 2-3 times a year at most. I'm so glad that we have James to tell us what products and brands are good for us, and good products for age 13 & up to use for their pubescent skin. Keep doing what you're doing James!!! I love you!!
It's like they finally realized that all the millenials are 30+ so they can't talk down on them anymore, so they moved on the zoomers not realizing a solid chunk of us are adults as well.
I have a 10 year old and her Christmas list included skincare. Bubble was on her list, Florence by Mill and Drunk elephant. I keep telling her that she’s too young but she’s convinced she needs to have a skincare routine. I gave her a simplified routine with drugstore products that don’t have acids in there. All the moms I talk to at her school, friends, and even Ulta/sephora employees have the same issue with their daughters that age. All I did at 10 was wash my face with water and put lotion on 😂
My daughter is 9, and if she ever had the audacity to act like the kids I've seen in Sephora, demanding I buy her anything, there would be words. I definitely think it's a parenting issue. My kid doesn't have a phone or an iPad (because she's a child), so she hasn't been exposed to some of the things other kids her age have been. In saying that, I also feel like parents of gen Alpha have this need to be better than their parents (e.g. gentle parenting), but in doing so they've become their friend instead of their parents. There's a difference between gentle parenting and letting your child walk all over you.
Thank you for the empathetic and educational take on this. You're 100% right - this is a result of kids watching TikTok and other social media. I have a five-year-old girl who fortunately watches primarily age-appropriate content (My Little Pony, Disney, etc.) but I remember her first year of school she came back asking for the "On No" song from TikTok on our Alexa... Also I want to point out this is runs the risk of being the new "society bullying teenage girls" -- I wanna know what the boys are doing right now. What are the boys of this age imitating? I'm sure they have their annoying stuff too.
This is definitely a parenting issue. I remember looking at skincare at CVS when shopping with my mom and she always told me to put things back because I ‘didn’t need it’. When I was 12 she helped me get a simple cleanser, moisturizer, and sunscreen - all from CVS and really inexpensive. I’ve stuck to this ‘less is more’ approach my whole life and I am constantly getting compliments on my skin. People think I’m in my mid twenties when I’m actually in my late thirties. Shoutout to my mom for making sure I didn’t destroy my skin! Quick Note: My mom grew up very poor. She didn’t have any money for luxury items or even simple makeup. So, she did her own research and found really good and affordable skincare. She’s upgraded a little bit over the years (especially after having children), but she still keeps it simple. She also gets tons of compliments on her skin. Goes to show that a little research and a frugal lifestyle can go a long way.
@@agathamethyst45 I have to disagree. I’m not trying to glorify youth by any means. When people assume my age, I correct them immediately. I’m simply pointing out that my mom probably saved me from destroying my skin when I was a kid because she only let me use products she approved. If anything, I’m pro aging. I’ve come close to death a couple times in my life, so seeing myself age feels like a privilege. It’s a beautiful thing. Sorry you took my original comment in a way that was not intended.
I'm a parent, and remember playing with testers when I was a kid BUT I was taught to respect things and keep them tidy, it's not that hard. It's up to parents to supervise and educate their children (and themselves!) so things like this don't happen.
It is 150% the parents' responsibility to know/control 1. What their kids are putting on their skin and 2. How they are behaving in public. Expecting a brand to change their names or packaging as a way to shift blame is lazy parenting, full stop. Not to mention, im judging any parent buying these kids this ridiculously priced skincare that they don't need instead of teaching them the value of money. I see a lot of frivolous spending and credit card debt in Gen Alpha's future
For those kids making the messes, where are their parents? My mother would have kicked my ass for making a mess in a store like that. I had manners/etiquette drilled into me and I made sure my kids behaved in public. I constantly told my kids to treat retail/service/food workers kindly because you don’t know what they’ve already been thru that day. You could be the one nice customer that makes their day slightly better. One day in an AT&T store, my kids were just sitting quietly next to me while waiting for my husband. An employee walked by and remarked how well behaved they were and the oldest, I believe she was about 9 at the time, looked at him and said “that’s because were trained good, like dogs”. I lost it
I had terrible skin from the start, and my parents expected me to wash my face using handsoap for a long time. There's a balance to be found for helping young kids learn to take care of their skin and build healthy habits.
Corporate parenting? It's not the responsibility of Drunk Elephant, Sephora, Rare Beauty, etc. to educate kids about skin care. Great video - thank you for sharing your perspective.
Also, IMO a brand saying "this product isn't for children" will just make them want it more because they will feel like they are somehow more 'mature' than the other kids if they can brag about using adult skincare.
Corporate parenting isn't new, look at the OTC drug facts to see how extensive it is in the pill department. Benzoyl peroxide and salicylic acid from the 80s, some of these ingredients can do real damage.
I literally was just talking to a Sephora employee about this! We were so shocked the little baby girls are buying drunk elephant and especially retinols ??? Also money??
@@dragonquestVthat and kids should enjoy being kids. It feels like more often than not Gen Alpha are being raised by UA-cam/TikTok and are heavily influenced by adults that fabricate a personality that is meant to sell/promote products. It just seems like kids are in such a rush to grow up. A lot of it is the parents fault for allowing so much screen time, so I’d never berate a child for doing this stuff. But again that’s just my take what do I know lol
@lilncheese588 aah that makes so much more sense and I fully get what you mean now! I agree that all the tiktok consumerism and trends, etc is not healthy for kids
I saw a post on tumblr that made me think...people have been talking about how 14 yr old look much older now, like they're 21 and honestly it reads as the makeup/ skincare/influencer industry grooming kids (SPECIFICALLY young GIRLS) to normalize making them look older than they are and themselves think they're older than they are...it has incredibly nefarious undertones. this is not a conspiracy but a REAL side effect of unethical marketing @@dragonquestV
Like i'm fine with them playing with like dollar store makeup, because it's only $1.25 + tax at dollar tree, no harm in them playing with cheap makeup honestly
I think one issue is parents didn’t used to let kids running around ALONE in stores like Sephora but the ‘new’ generations of parents do. When I was little, even when I entered a store with my mum, she always tell me do not touch anything unless I say you can. And it’s true. Back in the day when a kid destroyed or accidentally dropped a product and broke it, the parents would need to pay for it.
Lmao I work in a charity shop and a kid peed on the floor and their mother didn't apologise or offer to mop up or anything. Parents are happy to let kids mess up the shop and not pick anything up if it means they don't have to be responsible parents. I imagine it's the same in sephora !
So….who do you think is to blame? The kids…the parents…the brands?! Influencers?! SOCIETY AS A WHOLE?!
Society
Parents
Influencers
Kids
In that order.
Parents, I say this as a mom. Soo many parents are so distracted by their phones & such that they don’t really raise their kids or bond with them.
Parents parents and just social media
The parents for sure... but also the brands knew what they were doing by making their marketing and packaging so obviously attractive to a young audience! 😅 personally DE ruined my skin so happy for them to just *disappear*
oh the parents for sure, they should control and pay attention to what their kids see in SM and say “NO”
As the mom of a eleven and twelve year old, I feel like this is a parent issue stop expecting schools and everyone else to do all the work. Please just talk to your kids, spend some time with them.
I agree. And yet these parents also shout and scream ‘don’t tell me how to raise my children’ when we call them out.
And we're not even telling them how to raise their children, we're telling them TO raise their children 😅
@@mystic_mimi21 then later whine about there not being 'a village' anymore.
@@bumblebeemerthis!
As a teacher and a parent of older kids - thank you
As a Sephora employee, kids learn from their parents and the parents are a nightmare just like them
Right, these rich Karens have got to go
Agree 100% where are the parents of these children this is very scary please parents monitor what your children watch ❤️
Some basic examples of problem behavior would be helpful. I visited an Ulta when I was in a small city, and all my interactions with staff and other shoppers were very pleasant. But I also work in customer service and have had terrible interactions.
because their parents are rude millenials
😂😂😂😂 well said
As a former adolescent, my mother wouldn't put up with us destroying other people's property for "fun". Maybe she taught me well, but I never had the urge to do what some kids have been doing to tester products. Don't be fooled; it's not a "this gen is an issue" problem. I knew PLENTY of troublemakers growing up. It's in each generation and I clearly recall these kinda of children having little to no relationship/respect for their parents. 😞
You’re delusional… kids back in the 2000s were not trashing Sephora places. Kids today are way worse and that’s confirmed by service industry people in all jobs. Stop making excuses you are the issue.
I'm 28. I remember going to a few of my friends' houses when I was 9-12 years old and being shocked at the way they spoke to their parents, and their parents just tolerated it. If I ever talked to my parents like that, it'd be the first and last time. Parents allowing their children to disrespect them is certainly nothing new.
My mom wouldn’t even let me touch any of the testers at makeup store. She didn’t think I would break or destroy anything she was just worried about germs.
so so agree-I had similar experience! I think its also how they prob picked up on talking to them that way by how the parents probably spoke to each other. Some parents genuinely dont think about how their children/impressionable kids in their company are like sponges, theyre always observing, absorbing and learning. Its unfortunate the unlearning process doesnt happen as often once set in these kind of ways. Obvi theres a spectrum of doing better as they mature but as kids they can easily influence how the world perceives them and sets themselves in a marked spot early on. Parents I think sometimes settle and allow them to do that to keep their peace(the irony it creates no ones, the childrens esp given they must have and make it happen attitude theres going to be offense after offense) Hope for change but realistic knowing it wont be a quick turn around. I wish some later/older humbling and embarrassment on the kids that destroy stuff in stores without a care rn etc XD
The problem is that the number of parents that don't enforce rules on their kids seems to be increasing in each generation. So many believe in gentle parenting styles. Parents act as if, now the only available method is saying, "Please." Kids can be told "no" and require consequences that are followed though, but so many parents just don't believe in it or don't want to deal with the tantrums. There have always been disrespectful kids, but the amount that are, is increasing.
Also ppl need to learn how to say no to their kids. I couldnt imagine demanding my mother to buy something for me at Drunk Elephant prices
Agreeeed
My Mom would probably just laugh. 😂
I don't even buy stuff for ME at those prices! lol
I feel some type of way buying it for myself, 😮 I have ONLY owned minis and not that impressed honestly. The ordinary is affordable and I appreciate the education on site. I have a 13 year old son with oily skin and is starting to have breakouts and clogged pores. I have gotten him what I used as a teenager. I would not be opposed to buying him proactive or the ordinary skincare but he rarely washes his face willingly so I'm not spending the money.
Me either…ever in my life…and I’m 30…this is gross
When I took my 12 year old step daughter with me to her first free standing Ulta and she asked if we could go look at Drunk Elephant, I was SHOCKED. Even more so when she explained to me how many kids she knew used Drunk Elephant and the tik toks her friends showed her. As someone who worked for Ulta, Sephora, and Lancome...I was horrified. So we had a very candid discussion in the skin care aisle as to why many of those products were not appropriate or necessary for young skin. Not to mention, I'd never purchase a child skincare that is that expensive.
So, we wandered over to the "drugstore" section and looked at more appropriate options for her age and skin. She was paying attention when we were looking at ingredients for different products and I think it was sinking in a bit.
She left with a new age appropriate gentle cleanser and moisturizer to keep in our home and was very happy....while there were 2 young girls her age behind us with Drunk Elephant in their arms in the check out line. As soon as we got in the car, I had to once again reiterate everything I said and we did a bit of a bigger deep dive when we got home by watching skin care videos on UA-cam by folks I trust who are dermatologists and aestheticians.
you're such a great person! she might be a little sad but drunk elephant is notorious for selling mid for a high price. she'll thank you later lol. i actually think it's exciting to search (non cartoonishly priced products that don't match the quality) for skincare and ingredients you need!
You are awesome ❤. I've just had the same experience with my 12 year old too, but in Boots as we're in the UK 😊. Thankfully she was grown up about the whole thing, especially when she saw the prices of the drunk elephant stuff! Her response of "just think of all the other stuff like squishmallows I could buy with that money!" did make her sound exactly like the child she is. By all means teach kids about skincare, but definitely aim for age appropriate stuff. I'm sure some of the kids out there are using more products than I am as I crash land into my 40s 😂
You took an 'educating moment' and ran with it so darn well, kudos! I cannot believe 10 year olds are even aware of Drunk Elephant skincare, muchless buying it. This makes me immeasurably sad.
The ability and knowledge to search for same quality products for lower price is great! This is what you do when you’re in college lmao
She will really thank you later.
I don't see the problem with getting maybe one or two products as a birthday present or something, with the understanding that these are expensive premium products that are not necessary. I didn't need a super expensive Furby when I was a kid either but I got one. Kids want to be able to show off that they too are taking part in the popular experience. As long as they aren't using any of the more heavy active ingredients there shouldn't be an issue. It's certainly good to have the conversation but the "horrified" emotion is a bit over the top.
I’m 23, when i was 10 my only skincare products was a sprite flavored lip smacker with the occasional tooth scrapes on it and a tub of Nivea lotion my mom got me. No more, and occasionally less. She never knew the science behind the ingredients, her only justification was “you don’t need it.” This video opened my eyes as to how she saved me!
Lol, me too! My mom loathes the cosmetic industry ("the $20 cream works just as well as the $200 one!"). To this day, I just wash my face and moisturize. SPF in the summer (luckily, I have decent skin). I find all of this sad. I guess I was lucky to not have social media back in my day?🤷♀️ I'm not against skin care and skin care products per say but it's up to the parents to educate their kids.
Don’t forget that grapefruit nutregina cleanser 😂
I still use nivea lotion, it just works really well for me
I had Wet N' Wild. Like it was cheap at a dollar for nail polish, lip stick, eyeshadow...cheap shit. I didn't get anything more expensive than that until I hit puberty and I needed to get acne face wash for like 5 bucks a tub.
I can't imagine being 10 years old and wanting 80 buck face serum.
The St. Ives Apricot scrub was our Drunk Elephant 😂
My daughter is almost ten and just had her first break out. Ive started her on a very basic skincare routine of just a gentle cleanse, a mild toner and moisturiser. She doesnt have access to social media and she wont for another couple of years at least. This is 100 percent the parents responsibility.
You are such a good parent! Good luck with raising your child.
Thank you for being normal
Amen!! I feel the same way!!! My daughter does not have a social media either. She wanted the tik tok app and I told her that I don’t even have that app. Why would I allow her to have one 😂 😂😂😂😂
The horror I would feel if my child would be on tik tok and see als this degenerate bullshit there.
Absolutely best desicion to not let your kid have social media. It is so harmfull, even to adults!
Doesn't she have friends or know that internet exists? I mean, family isn't the only source of info
I work at Sephora and deal with the youngins making a mess in the DE section all the time. At one point we started putting the face cream testers away but they'd just open boxes and make a mess of sellable product instead. I think what really needs to happen is parents having awareness and attending to their own children instead of making retail employees clean up after them. I've actually seen moms watch their kids mess up the testers and walk away without cleaning anything up.
Ha! Parents parenting their children? I think not. It might hurt their wee feelings.
You are %100 percent correct. But the kind of parent who can and, furthermore will, buy their preteen DE probably aren't the type of people who respect service workers. Let's be real. So they're just raising their kids to be entitled twats like them.
Have signs out "no children under 18 allowed without parental supervision. "
Sephora needs to charge the parents, and I say this as a mom
Making a mess of sellable product is WILD. I'm sorry you're having to deal with that.
The era of “tweens” is over. I remember being so excited to go shopping for bonbons brands clear mascara and lightly tinted shimmery shadows for my first day of middle school. I remember having stores like Limited Too that sold clothes that could make you look like Lizzie McGuire, or whatever. I find it particularly upsetting, bc once girls start developing their girlhood stops being acknowledged by the people around them. So what’s gonna happen to all these girls who turn ten, and then immediately skip to the part of their life where they’re viewed/treated as women. How are they going to develop after experiencing only half their childhood?
People are so poisoned by society that they learn nonsense. Like, some people actually think shaving means they are ''clean'' and surely that is no doubt related to the filthy (four letters long and starts with the letter P) industry. The cosmetic industry have their own filth by adding toxic chemicals.
Oh come on, back them our grandparents thought clear mascara was the devil
@@laum5371that’s not what’s they’re talking about. These kids aren’t being able to live those awkward tween years that are crucial for development by skipping right to wanting to be more “adult”. They don’t need anti-aging skincare or tons of makeup, they’re kids! I remember being so excited to shop at places like Justice and Claire’s, but nowadays it’s just barren there, it’s really sad to me because those years were crucial for shaping who I am today.
@@laum5371 I did dance as a child. Makeup was always a part of my life… my mom made sure I understood that stage makeup wasn’t for wearing every day, and when I was old enough she took me makeup shopping
@@JustHereForCats yeah exactly, it's not new
My local Sephora has about $1000 worth of damage daily, probably more. The kids (roughly around 10-13) become upset when the employees don’t recommend strong retinols and concealers to them. A father scolded an employee because she didn’t feel comfortable selling Drunk Elephant’s retinol to a child, not a teen, a child. The employees have kicked out kids for doing black face with darker foundations. This location now has a security guard due to high theft, and kids ruining ALL the samples and the sealed products too. Just recently went last week, and it was an out of control zoo!
I don’t see why the stores shouldn’t be charging these parents for the inventory that these kids are destroying. Call security, hold the kids in the store until their parents get there, get their information and then send them the bill. They do that when adults act up in the store, so maybe they should do the same for these kids. I guarantee if these parents are having to pay up for not watching their kids, they’ll stop letting them run all over the stores unattended.
@@Ash43509 To make that possible, sephora need security stuff who can handle unpleasant situations like that (will be cheaper than 1000 $ damage). I assume the average Sephora employee is not fit to do it.
Ugh. I hate living so far from malls, but maybe it's a good thing. We have an Ulta. It's never a mess, I'm guessing because the parents shop with the kids? In a mall, some parents rely on the shops for babysitting.
I remember stores that I wasn’t allowed in with an adult guardian due to underage kids causing damage and theft. Why haven’t stores gone back to that?
The damn kids r ruining it for everyone. Get rid of the testers n I'm out of there.
I work in an Ulta in Florida, all of us at my store try our best to talk to the parents when they come in with their young kids asking for Drunk Elephant. I try to tell them what the products are used for and what could harm their developing skin barrier. Then I always show them bubble afterwards. Most of the time they end up going with bubble.
We even had a mom come in asking if she brought her daughter in, would we ‘scare the crap’ out of her and explain why it’s so bad for her because she’s only 8 years old. We gladly said yes 😂
Good mama. Sometimes you need reinforcements.
Glad she listened. When I sold games, we would often tell parents the kind of content that was in the M-rated games their 9-year-old wanted & most of them were frighteningly okay with it. There was man that bought Watch_Dogs for his pre-pubscent son & I mentioned that there was a mission where women (human trafficking victims) were being used as literal dinner tables for men (naked; men were eating sushi off them) & he just shrugged. Can't imagine they will be having a heart-to-heart on the real world issue of human trafficking & misogyny.
Horrifying!!!
Hot take: The 10 year olds at Sephora moms are the girls who had push up bras from Victoria secret in middle school
That was me
god i still cant believe there were so many girls wearing push up bras in my middle school!! confession: i had one but neither my mom nor i realized it was a push up bra until i put it on one day and she asked if i stuffed it 💀
Oh yes, I had a water bra in middle school. It added up to a full cup size! 🤦♂️
Omg I totally forgot about water bras!!!!!!!!
i had a push up bra in middle school and my mom had no clue until she saw me wear the bra and how uncomfortable i was
Some of you clearly don’t remember Sephora 20yrs ago when Jessica Simpson came out with her line. The tweens were eating the samples. Kids in Sephora have always been a nightmare. Though the idea of a 10yr old buying luxury anti-aging skin care is wild.
Lol, I forgot about that!😂 But back then all stores near me required an adult guardian with kids, and had “you break it, you buy it” signs on the walls. I was also given a small allowance and to save up for things I wanted. These kids are so entitled, and they go wild with a credit card, all that after destroying half the store!😳
Oh wow that brought me back! The brand encouraged ppl to eat their products
Eating as in... really eating? Or just buying them a lot?
@@Elrewin59 Really trying to eat them. 😂
Omg i remember 😂 i had no interest in her products but i remember someone wrote a review that said they bought her body lotion, put it in a bowl with sprinkles on top and ate it😅
On the one hand: how many of us went crazy for body glitter, smuckers, bath and body works, bath bombs, and bad celebrity fragrance. On the other hand: none of that was 72 dollars a pop... and when our parents said no we put it back on the shelf. Wild to think of a ten year old using retinol. I didn't even know what retinol was until I was 28.
None of those things are comparable to skincare imo. Those are all basically forms of makeup which is fun and often used for dress up by children. Skincare, esp the kind these kids are going wild over, is to preserve/protect/treat skin and extend youth... it's just sad that at age 10, these kids are already obsessed with anti-aging. It's on the parents but the bigger problem is on society as a whole.
I never wanted any of those things…. Except for the smuckers……. When I was 4, I used to eat them (yes- the chapsticks, not the jelly)…………… pfft- ahahaha lmfao. 😅😂
I was 40 before I knew retinol!
Honestly unless you're allergic or intolerant to fragrance/dye, those products carry far less potential for risk than prestige skincare
As a ten year old and I have no idea wth sephora or drunk elephant is, I’m honestly scared for me myself, and the rest of my generation
“I’m not putting anyone’s parenting into question-“ I am. It’s one thing to want to emulate what they see in terms of products they want, it’s another to not teach your children how to properly behave in public or how to treat service workers nicely. That’s a part of life skills that are the responsibility of the parent to teach and supervise at the age they are NOW so they don’t KEEP behaving that way as young adults or even adults. Parents need to watch their kids in public.
How and why are 10 year old kids in Ulta and Sephora unsupervised? That's all I can think about the whole time I'm watching this video lol
I think I was…15?! Before I was allowed to go shopping, parent free, with my friends!
@@JamesWelshno wonder you and Robert are wonderful! You had parents who were not afraid to be adults ❤️
@@jacobus57 I just know you meant to say "no wonder you and ROBERT are wonderful..."
"Your weekly reminder" etc 🤣
Lol they are the same, wonderful person! 😅
@@hellsbells8689😂😂😂 totally right and thank you😽 I was, like so many of us, typing through eyes clouded by rage 😝
I work in cosmetics and over Christmas I had SO many grandmas and moms in asking for luxury skincare/makeup for their 8-12 year old girls. The amount of times I explained that there’s not a single 8 year old on the planet that needs to use drunk elephant… they were also completely uneducated on the price and product. I hate what social media has done to the younger generations. It’s not even about actual skincare, it’s about using the products you see influencers use on your fyp, living a life you never will and using their $80 moisturizers on already perfect skin. It’s just about getting a taste of that life. It’s all fake anyway.
THIS!
Marketing, whether it be through social media or the mainstream media, is seriously harming this generation.
@@emmac687 yup. I was like 12 during the original boom of beauty gurus on UA-cam, and I remember being soooo jealous of their massive makeup collections. Thousands and thousands of dollars worth of product in those damn ikea shelves. I would buy whatever I could get my hands on, just to feel like an influencer for one second. It’s all shit I never used and eventually threw away. I now realize what an absolute waste having that much makeup is. It’s the same case here, just to a higher degree cause these kids have literally grown up with a computer in their hands. It’s such a waste and so sad.
I mean, in this day and age of social media its very possible that they could be living that life in the future...
My 12 yo daughter uses skin care. Not an expensive brand but, a natural, organic brand that's very affordable. Her hormones are just starting to kick in and she was getting oily with blemishes so, I purchased cleanser and Moisturiser for her. I've also taught her to use sunscreen.
I don't think it's a bad thing for tweens to get into the habit of caring for their skin, so long as it's not based of following trends.
@@kerrytraeger6769 hoh boy... what do you mean by a "natural" brand?? If you don't understand why you writing that is a red flag, you should take her to a dermatologist instead of trying to "science" her skin yourself. Being a parent is hard, but it's definitely harder if you insist on being the expert instead of just taking the kid to one!
I'm a mom of an 11 yr old, i bought my child Pigeon (japanese brand for kids) face cleanser, moisturizer, and sunscreen. The basic skincare for an 11 year old. We had a lengthy talk why she needs these products: to clean her face from dust and dirt, moisturize to balance the skin and protect face from the sun. That is it. That is what any tween and teen need. Basic skincare to not have crazy dry, oily or acne skin. Parents need to talk to their kids and make them understand what products are for.
Exactly this. Acne & pimples are caused by clogged pores that are typically activated by hormones, which obviously shouldn't start firing until a child has entered puberty.
Makeup & scrubbing the face with harsh products actually makes pimples worse, so when a child is young & hasn't started puberty, it's simply a waste both of money (particularly these "luxury" brands) & is probably harming the child's skin more. So the only things that they need would be some kind of basic cleanser to get rid of sweat & dead skin, moisturizer (particularly in winter) in order to prevent sore & cracked skin, & sunscreen for obvious UV protection.
Yes yes yes. My mum taught me the same things around the same age. As a result, I like to think she set me up for healthy skin and body as a woman. Just like learning about brushing your hair, and teeth and finger nails and toes. It’s hygiene and self care. I have a 2 year old and we have a routine at bath time where she goes through all these steps with me. We get out of the bath, and she sees me putting on toner and serum and moisturizer. I rub her down with glyco base lotion, because she’s a little eczema prone, and she wants ‘mah keem’ for her face too. Why not? I let her scoop a little out of the tub and she dabs it clumsily around her face and rubs the rest on her hands and elbows. I think you’re being a great mum for doing this with your daughter.
That's good parenting. Unfortunately parents miss the part where they have to make their kids realise there is a pragmatic factor to consider why they even need a beauty regime in the first place.
I have a 10-year-old daughter with acne. We’re working with her doctor and she has a simple routine. She sees the excessive skincare routines on social media and thinks they’re silly. She understands that consistency is key and that her drug store products are just as effective. Yes, the parents need to set boundaries with their kids. Parenting is hard and setting those boundaries with a little person who is trying to assert their independence is challenging. Hopefully, with time, they can better guide their kids.
10 year olds don’t need skincare routines. If a10 year old has acne, that’s a hormone and diet issue.
@@scottie2hotyeah some kids get their period AT TEN. What do you suggest? They go on birth control?
I was that 10 year old. Ate clean. Got worse without simple wash & cream. It was rough dealing with your skin & body changing 3-4 years before friends. Acne didn’t clear up until the pill at age 18. I’m happy my mom brought me to the skin doctor and not the gynecologist. Stop spreading lies.
@@mojibien7570 lol girl who said anything about the gynecologist? I simply said 10 year olds don’t need a skincare routine. They for sure don’t need anything from Sephora. No skincare product is going to clear acne that results from hormonal change. If you don’t want to get on a medication or bc, you just have to deal with it.
Same… I have one with acne and another with eczema - they have their treatment and sunscreen in the morning and their pm treatment and moisturizer at night - that’s it
@@mojibien7570one of my daughters went on the pill at 12, she had acne, was underweight and abnormally lengthy and heavy periods, THANK GOD. Don’t villify the pill like that. The dose they give children is very tiny
As a sephora employee, its been happening since the start of the pandemic. And I'm very tired of the awkward conversations
i used to work at sephora and it was so bad where i worked. it’s so much worse when they come in groups.
I’m a gen x mom with a ten year old daughter. She came home from school one day talking about Ulta and how all her friends use skincare and Drunk Elephant is the best. I was gobsmacked. So we talked about the skin care, why it’s important and getting advice from the right people, not friends.
We went to Ulta, and I have to admit I’m in my forties and I had never been to an Ulta before. We asked an employee about skincare and I mentioned Drunk Elephant. The associates eyes got wide and she said that would be really harsh on young skin. So she suggested a Byoma starter pack for $25.
My daughter is very germaphobic, and thinks samplers and things like that are gross, so we didn’t sample anything. She only does skincare once a week, she’s usually too tired to want to do it. She’s starting to get blackheads, but it’s not to bad yet. I’m just glad that the girl at Ulta educated us on everything! 😊
I work in kids entertainment, but prior to that I used to work at Ulta. Some girls came in for a birthday, and through casual convo the birthday girl mentions she got a bunch of Drunk Elephant. I just remember one of the moms asking if kids that young (she was 10 or 11) needed skincare and I just remember looking at this woman and telling her if she wanted the best advice on how to do it, to just talk to a dermatologist or a pediatrician, then told her generally to just stick to gentle cleansers, moisturizers, and sunscreens if she's genuinely wanting to start taking care of her skin
That is very sweet of you and an amazing way of educating your child! :)
She’s not wrong, samplers are gross. I only get samples from stores where the employee puts it in a clean sample container for you (like blue mercury which is not a store for kids) or the employee dispenses it for you and the customers aren’t sticking their fingers into everything. You wouldn’t share makeup even with acquaintances why would you essentially share with dirty strangers? That’s not being a germaphobe that’s common sense, good for your kid.
That’s awesome! People in stores that knew what they were talking about saved my skin as a kid. My mom was giving me her products and they made my breakouts so much worse because they were too harsh for my skin type and age. Byoma has some really nice things that are great for kids that age because their formulas are simple and well labeled.
@@caroline6309 thank you! 😊
I’m a hairdresser and a school psychologist. I work in a school. Thanks for mentioning that kids are imitating what they see, and that at this age this is how kids act. (While also informing on skin care)!
Also, I think making "adult stuff" seem fun might actually be better for their mental health than puberty being this traumatic thing.
@@Lilas.DuveteuxI remember when I was a preteen there was this site called “beingGirl” that partnered with a variety of brands that made products specifically for preteens going through puberty. I think brands need to go back to catering to specific age groups. Preteens don’t have anything that’s 100% for them anymore and I wish they did so they don’t grow up too fast. Being able to enjoy your childhood is something everyone should be able to have.
@@Lilas.Duveteux yeah but retinol at 10 years old is wild. A child shouldn’t be imitating the “adult stuff” rather the parents should be the ones informing their children and allowing their child to feel comfortable enough to ask questions.
Oh, I absolutely agree. @@letyv9071
@@HadenBlake Fearing aging isn't good either.
I work at Ulta and it’s honestly the parents, they need to take control of their children and tell them no.
Exactly. It's a parenting issue. Gen alpha is copying the behavior they see from their parents (gen x / millennials). Permissive parenting is not new and the results of never saying no are just being shown on social media. Working in retail, I've seen kids who behave like tornadoes and others who are polite and respectful.
middle school teacher here! thank you so much for not demonizing gen alpha or acting as if they’re exceptionally annoying. one of my pet peeves are peers with a “ugh, kids these days” attitude. kids will always be kids!
As a Millennial, I find it amazing people are still doing this. We constantly got told we were terrible growing up, generalised as louts, hoodies or chavs, the "ASBO" generation... and the fact we're now doing it to Gen Alpha disgusts me. Kids are no worse behaved now than they were when we were growing up, it's just social media has made it far easier for this kind of thing to blow up.
@@darkslayer709Kids are in fact behaving worse. Blaming them for the lack of adult guidance causing this though is the real problem. Kids will be kids.
We blame the parents & the kids are worse. It's called social media
I mean, ugh… kids these days 😂😂
But ten million more percent “ugh, the parenting of kids these days” 😂
But they are annoying and one of the most brain dead generations we’ve ever had. Let’s be realistic and not sugar coat things
Should Drunk Elephant redo all their marketing because of what gen alpha is doing? No. Are they benefiting from what's going on? Absolutely. Does it look like they're quietly enjoying all that new business and are unwilling to do anything that might interfere with them cashing in on this? Yeah, it kinda does.
Mmmhhhmmmm 100% agree
@@JamesWelsh Thanks James! Love your videos btw xx
yes this. Drunk Elephant have been marketing their skincare smoothies for nearly 10 years. They’re not going to change because they’re making more money.. even if that money is coming from obnoxious 10 year olds.
Whether the smoothies are effective or not is another question. But the marketing tactic is doing what it’s meant to do lol.
It could very well be an indirect marketing strategy. Hire influencers > influence young teens > hook young teens to get their parents to spend money on their products. I haven’t seen the actual vid but i can see how it could be an idea made to go viral. Infamy is fame.
All it would take is one marketing statement "we have 'drunk' in the name, if you're too young to buy alcohol, you don't need retinol".
Tbh Sephora should also be age restricting certain products or keeping them in a locked cabinet
I was at Sephora last night (a Friday) and the place was over run with herds of tweens. It was wild, I have also never seen so many staff members in that store, ever. There was one staff member following every herd of teens and trying to keep them in line. It was bonkers and the shelves were not stocked as a result of all the staff having to supervise all these kiddos. Kudos to the staff for doing their best in a garbage situation that they shouldn’t have been put in. Boo to the parents who just dump their kids at Sephora to go wild.
It’s so off putting as an adult wanting to go shopping and spend their money in sephora. It honestly gives the company bad press amongst it’s target customers
Treating a Sephora like a daycare is INSANE to me. Those staff members do not get paid nearly enough.
This is definitely a parenting issue. Many parents aren’t looking after, disciplining, or monitoring their children. It’s no wonder this generation are acting out so much, especially because of the social media influence and consumption. And let’s be for real, these parents must be rich enough to be buying these luxury items bc my parents would have looked at me like I was crazy if I asked for this stuff. When I hit 15/16 I did begin looking into skincare on my own due to my skin’s reactions and I definitely looked at drunk elephant. But I had a job and realized how stupid expensive they were and the cost/benefit was too low. If I at 15/16 figured that out, so should some of these parents. Yikes.
Yeah my mum would’ve just gone to the chemist and brought Cetaphil moisturiser, I didn’t get into really expensive skincare until I was an adult and making my own money
My mom is a dermatologist is she was horrified when she heard this! It can actually be harmful to a child’s skin to wear these products as they weren’t tested and developed for children. At the very least they are wasting a lot of money and feeding the idea that their worth is solely based on their appearances and youth, it’s truly heartbreaking.
I work in a store with a Sephora and can absolutely attest that this generation alpha is some of the worst in the store. They make such a mess drop thing, want samples of everything, and at least in our store a big problem is the parents. By that I mean they are not with the kids, they either let them play in Sephora while they shop and then just pick them up and half the time buy them what they want. I wish we could do a no child under 16 without a parent thing that way they’d at least for sure see what their kids are doing.
Maybe Sephora will have to be more like Macy’s and Nordstrom- have their products behind the counters.
They keep thinking having children is like having a cat😭😭
i swear you cant limit how many samples someone can get, thats the whole point??? Thats lowkey an odd thing to be annoyed about???
My older cousin getting her degree in cosmetology works at MAC I'm scared for her, last I've seen it's been pretty okay so far but it's still on the back of my mind
@@carasparmannkids
So I'm Korean and skincare has been a part of my life for a very long time. Beauty stores, airlines, hotels, etc have been giving out skincare samples LONG before US brands even thought about doing that (or selling them). These came in little toner bottles, cream jars etc etc. My grandmother used to have a lot of these and as a kid (like the ones in the tiktok) I knew these weren't for me. I knew they were "grown up" things that the women in my life had been using. I don't know when I was explicitly told or anything, but I just remember having the knowledge that these are not products made for ME they are made for the adults in my life. So when I was messing around with them it was the equivalent of playing dress-up with mom's clothes.
The fact that these kids are using these skincare products like it is for them is not the responsibility of the brands---these are things that they are learning (or not learning) from their parents. They want to push the fact that Drunk Elephant, Glow Recipe, etc are weirdly sub-marketing to children when they aren't. "Mama and Cub" is clearly in line with their animal branding and it obviously meant that you get a full product with a mini/travel product. Want to see what brands do to advertise to a younger audience? Take a look at the packaging of Millie Bobby Brown's line, the Japanese Canmake brand, Korean brands like Etude House, Holika Holika, and Tony Moly. These are all brands that are drug store prices and brands that have been always ones geared towards a younger audience. They are still NOT FOR KIDS at 10, but they're for the young adolescents at 13+.
I'm not at all saying that social media has not had a bad influence on these kids, that is unmistakeable. I'm just really tired of people taking responsibility and accountability away from themselves and pushing it all onto an external force. Yeah, sometimes companies do some really shady marketing/branding, but sometimes we, as the adults in these kids' lives, need to do a better job of teaching them.
I 100% agree! I grew up in the early 2000s and 2010s, so skincare and makeup was advertised EVERYWHERE here in the U.S.! But I didn't start doing skincare until I actually needed it ( I had terrible acne at around 10), and there is absolutely no way my mom was buying expensive skincare products for her 10 year old! And she would only ever buy basic cleansers! Nothing extra like toners and skin brighteners and exfoliating scrubs, because she knew I didn't need all that! And that's exactly what these parents need to be teaching their kids! At such a young age they do not need such a complex skincare routine or such an expensive one! Especially since these kids don't know how to keep an eye out for potential irritants in their skincare, meaning that their skincare routine could actually be doing more harm than good!
I completely agree. I actually strongly disagree with that lady demonizing the brands for their cute names and packaging. I know she means well, but adults like that stuff too! I’m definitely attracted to cutesy stuff and I’m 46. We’re entitled to enjoy that and not have to lose it because its also appealing to kids. It is NOT the job of a freaking brand to teach or warn our kids about anything. It’s ours as parents.
Exactly. Also I notice the culture of South Korea is very beauty obsessed, for all of their beauty obsession which goes way more than other western countries, you never see cases of children abusing products, making mess of testers in shops EVER. If people learned to look at other cultures, they'll learn one thing, it's not the company, the shops, it's the parents.
@@MK-Hogan I was like "dude, they've always had that cute look to them, maybe do your research on their past packaging?". I personally feel in response to this societal trend that's happening, companies should be empowering their employees to kick the children and the parents out, training their employees to disallow children from purchasing actives, companies not even letting their employees doing this is also enabling these parents and kids getting away with it and creating a precedence in society that they can ruin products. Companies are not at fault for the behaviour for the kids, but I just wish they would do things to better protect their employees and empower their employees and in doing so, help enforce the precedence that this type of behaviour is not acceptable in society, not for anyone. If an adult client is being rambunctious, that client will have security called on her, but if it's a child, that child is let off the hook.
My 11 year old asked for skincare for Christmas, and she did ask for drunk elephant. She received Ulta gift cards, and I took her to the store. Then she realized that "this stuff is expensive". So we went with some Elf skincare, and she wanted some sunscreen, so I did let her splurge a bit on that because we know how important that is. I would never let my kid just run around the store.
That’s a great idea-very educational for her!
That’s awesome it was her own money and that she quickly caught on to how expensive it was … we all know when kids think for themselves or experience things firsthand, it sticks with them. It also so great you were with her one on one to guide her and spend quality time with her. This is how skincare for younger kids is done. Amazing job, Mom!
Ordinary is also an affordable skincare brand just be *super careful* of what she gets. Like the red serum is a no go.
Definitely a parenting issue!! Labor laws prohibit working under 14 in the US so unless these kids have a bomb side hustle, who's paying for the phone they use to watch the videos, the transportation to the store, and the purchase of the product?!🙄
FR!!! As a millennial, I babysat and had yard sales any time I could, I painted my friends nails, did my friends hair..literally anything to make money when I was a kid. any expensive products I had were things i bought myself or thrifted. huge props for keeping your kid off social media. i feel like staying off excessive social media can be so integral to mental health & development at this point!!
@AnaPie896 lol that sounds so much like my childhood! I used to weave bracelets too (and still sell jewelry to this day). Honestly a weirdly good way for kids to find their passions?!?
Ok hi former Sephora employee here. I always knew I couldn't change what people wanted to buy - even if it was inappropriate for them. But what I COULD do was give them my honest opinion. Your kid is 6 and wants to start using skincare? Awesome! A cleanser and moisturizer and sunscreen are great. You're clearly experiencing dermatitis but want a super intense retinol? I think you'd really benefit from a trip to the dermatologist, but in the meantime, let's focus on products to repair your skin barrier. Would such clients always listen to me? No. But I kept my integrity. So... yeah. More honesty, more integrity from everyone would be great. Also - keep in mind - it's NOBODY'S job to stop people from buying things - especially overworked underpaid employees of Sephora. This is just what I did. XO and thank you James for always making great content!!!
My sister had a bodyshop retail assistant who refuses to sell her tea tree oil products because of the damaged skin barrier of her face, this was a year or two before coronavirus. I bloody wished that Sephora and other skincare/makeup retail employees have that confidence and are also backed up by their managers.
My issue every time I see the videos of their $5k skincare collection is that the REAL problem is the parents are actually buying them this stuff & who’s raising them to act this way? That’s more the root problem in a way.
Just imagine the NIGHTMARE of adults those kids will grow up to be? YIKES 😅
I work as beauty staff in a big makeup store where we sell these products and I want to say that the problem is absolutely the parents.
When we were kids if we asked for things that were too expensive or inappropriate for our age our parents said no.
If we went in a shop we were told not to touch, to look with our eyes.
When the kids come in now with their parents it’s like a play area they let them run off and touch whatever, open everything, create problems. Omg I sound like such a boomer but as someone who sees and deals with it daily in my opinion it’s definitely a lack of discipline.
I had skincare and makeup from about 13, we’d have consultations with the staff to get the right thing and buy it respectfully. And my parents would know what we were buying and make sure we knew how to use it.
I don’t think it’s a brands job to educate children, they’re gonna promote and sell that’s their purpose.
Parents need to say no to their kids when things aren’t appropriate, and to teach them how to be behave in public spaces, and to make sure they’re not using social media to young and too much.
Sorry guys I’ve been waiting for an opportunity for this rant cos they cause us a lot of extra work 😅
100 %. I recently had a mom and her daughter, who couldn't have been more than 9 years old, at the register and the mom asked her kid 'Aww honey, do you also want some blush or maybe a lipstick or a foundation? We sell Dior and Chanel, what do you mean you want to buy your kid a fifty bucks lipstick??
Agree, a lot of parents spend more time on their phones and have tech raise their kids and don’t bother to actually raise their kids etc. I mean this is the Gen of parents who exploit their kids for content and post their kids on social media despite research showing how unsafe sharing your kids online is. It’s us millennial parents.
Literally! Like are all millennials just pushover parents? Its so weird but also I feel old and whiny saying it haha
Same but be careful mentioning where you work because of the social media policy
I agree! I have 3 kids and they all know what is appropriate when out and about 😬 I'd be mortified if they started messing about with stuff in shops 😭
You’re completely right. To add to that, if their parents have the money to be buying things like drunk elephant, they more than certainly have the money to take their child to a dermatologist or esthetician to learn from experts what their child needs if they have specific skincare needs. That’s what my mom did. I had precocious puberty (premature puberty/period before the age of 8yrs old) and developed the most heinous cystic acne before even reaching middle school and being forced to start my skincare and makeup journey at that age due to wanting to fit in and feeling really out of place in my own skin so young. My mom took me to dermatologists and estheticians to help me figure out a skincare regimen and my mom would help me to pick out concealer herself or would buy it for me. I started off with powder foundation first but then moved to concealer. I think it was the best thing they could’ve done for me. I never went overboard, and thankfully, in my age group (born in 92) no one even washed their face so I felt too embarrassed to even talk about my skincare routine lol so it was never a fad. But back to my point, these parents don’t know about skincare themselves and don’t seem to care. Why would Drunk Elephant care to shrink their dollar bc parents aren’t being responsible? People need to stop relying on outside elements to parent their own children.
Yeah my mum took me to a dermatologist with cystic acne but I was much older and I went on roaccutane
I'm 29 and I can't afford Drunk Elephant. I cant imagine buying it for a child with perfect child skin 😭
Same! It's insanity.
I saw a 9 yr old posting a “skin care regimen”. All drunk elephant, glo recipe, etc. I legit almost cried 😂😂😂 like, BRUH. I’m having to use CeraVe 😂😂😂😂😂😂
@@annthemaam3585I use ceraVe too. My skin is fine but I’m also 21. I still have some time before I prune up. 😂😂😂
@@annthemaam3585don't cry, cerave is better than drunk elephant anyway 😂
Sadly, the people I know who cater to their tween's desires for expensive skincare are the type of people who make good money for sure, but never seem to have enough of it due to overspending on very unnecessary things. It's sad that they're likely passing on the same habits to their kids.
I have a 13 yo sister, who is on social media and the internet. Still, because she was taught critical thinking skills from a very young age, she knows how to avoid getting sucked into the “internet trends” and she’s never asked for anything unreasonable. We have talked about skincare and decided that I will buy her Korean skincare (that’s what I’ve been using and what has done wonders for me) suitable for teenagers - which means a cleanser, toner, moisturizer and sunscreen (+ oil for double cleansing in the evening from the sunscreen) - and that was that. Honestly people, just go and actually parent your children, it will do wonders, I promise. Or just talk to them. It’s not that hard.
Yesss Korean skincare is so good. It’s basically all I use. I love it
Is Korean skincare good for oily skin?
@@embroideredragdoll it is, it’s usually very lightweight and it doesn’t clog your pores.
@@embroideredragdoll yep, it's more mild and gentle than western, but I find most of it very suitable for my oily-combination skin. especially oil cleansers, niacinamide, pha's, hyaluronic acid and barrier repair toners
@@embroideredragdoll I have oily, dehydrated, acne-prone skin and its done wonders for me. But an important part was cutting out alcohols (not fatty alcohols - those are fine) and witch hazel
My mom let me start wearing makeup when I turned 13, and at my 13th bday party she hired a professional esthician to teach my friends and I how to apply makeup correctly.
What a good mama! I don’t know why but this literally hit me in the feels and now I’m actually crying like wtf 😭😂
I wasn’t allowed makeup until I started high school and I decided it was too much work 😂 I think I did eyeliner and lipgloss and MAYBE mascara for 9th grade and then sporadically and for special occasions anytime after
Wow.. I'm almost 31 and still barely know how to do makeup
I have a ten years old who is really drawn to skincare/make-up. She's always been curious and is now becoming passionate about it. My solution was to get her a very basic but good cleanser and a good little moisturizer and explain to her that's all she needs and not to overwork her still-developing skin.
I've gotten her an eyeshadow pallette, a mascara and a few colored lipbalms which she's allowed to play with and experiment with - at home. When she needs to be outside, she'll clean off the makeup, moisturize and then she's off to be a normal playful 10 yr old.
What I've seen from the Sephora/Ulta kids, I am actually kind of shocked.
If she uses makeup she might need double cleansing with oil based cleanser or micellar water. It can help minimise breakouts when she becomes teenager or if she starts using SPF 😊
your a good parent! you should jst pass this on to every other parent and it’ll be over 🥰
She doesn’t bed all of that.
@@Adventures-of-a-roadie youre right, she pillow all of that
@@Adventures-of-a-roadiekids will always want to play with makeup and it’s encouraging her to experiment and it can also be a form of art! I wish I had experimented when I was younger because I’m 17 now and I still don’t know how to do it haha.
Oh, you're so right about women being labeled as 'hostile' and 'angry' when they're voicing their opinions , thank you for saying this! I think developing healthy habits early is a good idea, so if I were a parent, I would definitely be trying to teach my kid to at least cleanse, moisturize, and use sunscreen religiously. Anything beyond that is excessive before the onset of puberty; unless a child has psoriasis or eczema, there's no reason for a tween to be buying any specialized products, let alone higher end skincare with actives in it.
I was a skincare specialist for 3 years and received so much training on products like Dt Jart and Drunk Elephant and I honestly never understood the hype with the products. The amount of Gen Alpha that came in trying to purchase it and other products like it after seeing it on tiktok was insane and the tantrums they would throw when you explained to the parents that those products were not suitable for their skin were frankly concerning.
It's taken me YEARS & testing of several brands to find something suitable for my skin (tea tree oil RUINED my skin; left me in such pain) that inevitable included medication to control hormonal output.
It's sad to see so many parents simply giving in to something that, at this age, is completely unnecessary, & could actually be damaging their skin.
I remember the first time going into Sephora around age 11 (15 years ago). I was mesmerised by everything and ended up buying an urban decay glitter eyeliner (was the only thing I could afford lol). I was wayy to nervous to be playing around with testers or anything that could get me in trouble. This behaviour is crazy fr
I'm 21 and STILL feel nervous using testers in ANY store, it feels like I'm doing something wrong 😭
Same!!!! I was 18 with my first Sephora purchase and I was shaking from nerves 😂
I'm in my 30s and I'm still nervous to use testers 😂
I'm turning 25 and honestly I would never put the tester products on my face because honestly those testers are also used by other people and it's rather unhygienic (I'm generally a clean freak so yeah, please don't judge me) 😅 Seeing these kids stealing testers and messing with them makes me cringing so hard
My 11-year-old niece asked for Drunk Elephant, Ordinary, and Laniege for Xmas. I had to take her aside and tell her that those products were not for her skin, and would damage it more than help it. I ended up getting her the one cleanser and moisturizer from the Ordinary that isn't full of actives, a Laniege lip gloss, and a big bottle of sun screen.
Good on you!
THIS! My 15yo and I had this discussion @ the Sephora Kids phenom and this is exactly what we both said. Tweens (unless they have a problem) need to wash their face, put on sun screen, have some pretty lip gloss and move out. The only things our daughters need to put on to be beautiful is a smile, kindness, and friendship. The end.
Yes for sunscreen 👏👏👏 teach them young to apply it every day!
I’m 36 and I’ve loved beauty since I was 3. My cousins would paint my nails and put blush on me and and it made me feel so fancy. But ironically I wasn’t allowed to wear makeup until I was 18. I couldn’t WAIT. But until then I’d always do my nails and get away with lipgloss. A whole skin care routine and a too much dare I say
Good on you! Sometimes they just want to use products and sunscreens a great one, I also got mine a very basic moisturizer for sensitive skin r skin so they could feel like they were doing something lol
As someone that has used drunk elephant for ages and love what it does for my skin I have never felt MORE embarrassed to walk into these stores and ask where these products are. All of the things I use, are now sold out and can’t be found anywhere and I hate asking for them, you can just see the light behind these store associates eyes just fading away
Yesterday at my local sephora, there were about 7 groups of 9 to 11 year olds three of these groups were just in there going full godzilla on the testers. The others all were fighting their parents for drunk elephant products and going jack the ripper mode on the bronzers and face powders. It was wild, and when i walked by the Claire's earlier that day, there were almost no kids in there. Only the employees, the same thing with my local ulta beauty, hot topic, zumies, rue 21, and forever 21. This is an epidemic that i dont think will be stopped.
kids don't have trends for just kids anymore, they only hang on to trends for adults. ipads are an epidemic
Drunk Elephant is fucking expensive too. Super fucking expensive. They want to throw shade at other companies, but at least The Ordinary is decently priced.
@@Shatterstar The Ordinary is almost the only product my mom uses, and one that she’s even recommended for me when I asked for suggestions on a good but affordable oil based cleanser.
I think it is so dangerous now because everyone knows that they are there. As in sick people will know where to find kids
@@annanicole5494 That was always an issue, unfortunately. That would even mean playgrounds are dangerous because creeps knew kids would be there.
Not at all excusing that behavior, just stating that predators following their prey will never be a new thing.
I’m a licensed aesthetician and it shocks me to see how many young girl think they need all of these products and are using products for “anti-aging”. Like, sweetie you’re gonna disappear 😂. I wish they understood that the best anti-aging/most important skincare they can and should use at their age is sunscreen!
Right. You want to anti-age into...what? Like a fetus? 😅
Our children never had access to cosmetics before they were teenagers. Then this is a time where you struggle with breakouts, not aging. I wonder how young kids get caught on the idea of skincare. Are all kids on tictoc?? As a kid I never thought about it. We washed the face every day with warm water and that's it
@@eacorpe88I think the idea is to prevent wrinkles before they happen, not look younger. Agree that it’s extreme though. The best anti-aging that people of any age including kids can do is wear sunscreen!
They'll look like a fetus if they use antiaging! lol
I walked into a Boots (it's a pharmacy that does makeup/skincare just to explain for the non UK or ROI folks) looking for some advice on a skin care routine. The woman at the No7 counter asked my age (mid twenties) and pulled out an anti-aging cream for 30-50 age range, (I think? My memory is a bit fuzzy, it was easily 5 years older than my age at the time). I only know this because there was a chart on the back with the recommended age. Her advice was "You need to start early". Earlier that week I was chatting to a woman in a coffee shop and when I mentioned I was doing my MA studies, she asked my age and admitted she thought I was 14 or maybe 17 at most.
I'm still not 35, and when I look at my skin, the only thing it needs is hydration and sun protection. I understand there's this big push to get ahead of finelines and wrinkles BEFORE they become a problem, but being told to use an anti-aging product (which I actually did, much as it embarrasses me to admit now) only made me paranoid of getting wrinkles and made me miserable. I've been insecure about it ever since even though I still get asked for ID sometimes. Clearly, my skin doesn't look like it needs anti-aging products, but in my head, that womans "advice" still haunts me a little.
Maybe she was right and I should have started a dedicated anti-aging regime at 21, but to me, it just sounds like a marketing ploy to suck you in to buying more and more expensive potions and creams in a pointless battle against nature. I'd much rather learn to accept wrinkles as I've learned to accept the couple of grey hairs I've gotten (my mum went grey at 21, when I found a grey at 25 I was horrified, but now, I'm totally at peace with it, I've only encountered 2 or 3 but I feel fond of them because I have older friends and family who have shown me grey is beautiful. I dye my hair so I don't see many greys that often anyway, but the prospect of having grey hair doesn't horrify me anymore and i wish aging skin was normalised and accepted because wrinkles DO make me panic and I hate that).
In my opinion, poor parenting is the largest culprit for the “10-year-old Sephora shoppers” ordeal. Employees should also feel empowered enough to kick out disruptive customers, call CPS on “abandoned” children, and refuse selling products to underage customers unaccompanied by a parent/adult.
Social media is also a large issue, but media literacy and consumption is ultimately the parents’ responsibility to teach/regulate.
calling CPS on “abandoned” children just shopping is absolutely, unequivocally insane.
@@ayydubs987 If they’re older kids legitimately shopping, sure, that’s crazy. But when parents leave their younger kids at a store unattended for hours as an alternative to babysitting, then no, that’s standard protocol because the store isn’t responsible for those kids, but you also don’t want to kick the kid out and potentially put them in more danger.
Nice sentiment but I have little faith DE or retailers would adopt an age restriction policy. Unfortunately the moneys too good
Parent here: what in the world?!? I will not let my 10 year old do crap like this. 16 is a start (only if needed) , but with a guidance of a derm. I refuse to raise entitled children. It’s not the brand’s responsibility. It’s the parents. 100%
Agree, it seems like some parents want the brand to raise their children.
Don't draw a definite line at 16 though. I don't have children so I shouldn't say what you should do, but I still remember my skin got really bad when I was 14, right around the time I got my period, enough to get made fun of a little. You know your child best, and your personal judgement is probably the best way to decide when their skin needs a little aid ^^
16 is way 2 old to start skincare😭😭 im 21 and started at 12 cause i had flaky dry skin
Honestly I started badly breaking out at 11, and it really did a number on my self esteem. I *wish* I had some kind of skincare at that age. Definitely not the type your see on the internet ofc, but still.
I started skincare at 11 because I had acne early so I dont think 10 is always too young, if someone has skin issues they should use skincare. But kids shouldnt be using all of these actives, they should have a simple routine appropriate for their age and skin type. Parents definetly should be guiding the process, and getting a derm consult (if possible).
Im 16 and starte susing skincare at 14 and i added new products slowly. I will start using retinol when i am 20. I have a good clear skin and never had acne 😊
I had a friend who bought the entire Glow Recipe line for her 9 year old simply because her daughter saw that Charli D'Amelio used it. I found it to be incredibly ridiculous, especially since she was someone that restricted her diet for fear of her eating "dangerous" ingredients. .
I have been having this exact conversation with my 13 year old daughter over the last month or so. When I was a young teen I was EXACTLY the same way - mixing potions and developing my unique skin care/hair care/self care routines. I had to explain to her that her skin is PERFECT and is literally what old ladies like me are trying to reclaim. Baby, you don't need all of that. Cleanse, moisturize, sunscreen. I did buy her a moisturizing serum recently because she was desperate to add a step to her routine. But yeah... I don't think the girls' obsession is an issue because like you said, we all have been like this. At the end of the day, it's up to parents to monitor what their children buy, from clothing to music to skincare. I do believe DE has an obligation though. In 1989, companies like Oil of Olay (remember when that was their name? LOL) weren't marketing to kids. That was for your grandma, and every teen understood that.
I can remember when it was called Oil of Ulay,lol.
I left a comment on Kiki Chanel’s video about this saying the same thing: These kids literally have the skin we’re trying to get back to by using all these products! They’re in their prime.
Parents of these children need to be fined. Letting your kids act this way in public should be considered public disturbance. 😂
Add it to the bill at check out.
this!!!!!
They will be fined.... by their kids dermatologist when they inevitably have to take them to one to fix their kids burnt up skin 💀
@@carochan86 fr businesses need a charge for unruly kids, I’m a parent and I hate any child who’s parent clearly doesn’t give a damn about them. They think they can do anything, and if they are charged for their garbage gamete’s they might not come into public or they might actually do something about how they behave in public.
I completely agree. I taught my kids to respect other people’s property. I was amazed at when I had playdates with kids from my children’s school, at how the “friends” would damage and even break my kids toys! My kids are older now, but they still remember those times and even get upset when they see clothes or products on the floor of a store or anything like that. It’s not hard to teach your kids to be respectful. But the kids learn from the parents. If the parents aren’t respectful towards other people and property then the kids won’t be either.
Also, I'm less likely as a mature woman to want to use DE because as someone new to an actual skincare routine, I now see DE as a kids' brand. So they're losing my money by encouraging this.
They don't care. They ruined their reputation with the older crowd about 5 years ago, even older teenagers know their products are not worth the price tag. Their only chance was the children and they grabbed it. Children don't question authority and don't have skin concerns. They are the ideal canvas to "demonstrate" the "miracles" of white cosmetics, just like models "shave" their already hairless legs in the razor commercials.
they are not encouraging it, they declared that their products are not for children. What do you expect them to do? Alchool can not be sold to minors still sometimes adults buy it for children (cigarettes is another example), so who is at fault here? The cigarette/alchool brand or the adults??
@@marialauraa89They said *some* of their products are not for kids, but they said that others are fine for kids. Their packaging and the smoothie nonsense appeals to kids. They could change their packaging and stop with the smoothie bs all together.
if a product can be used by kids they it´s fine. it´s not their responsibility to make the products "not for kids" like how? black? blue? das? with a 9-5 vibe?@@balthasardenner5216
Some of you are pathetic parents and will blame everyone else for your inability to correctly raise your child.
To me the most concerning thing about this is the way it reflects the current insecurities of this younger generation. This is the age where you REALLY start to actively compare yourself to the other people around you & try to remedy anything you find "wrong". They lack the foresight to see the way they're impacting their own confidence/mental health by creating an image of themselves they need products/outside factors to uphold. And their parents are so scared that saying "no" is going to be more traumatizing than the longstanding impact it could have. These kids faces are still changing, too. I wonder what kind of identity issues this will cause. Even the filters on social media messed with our heads.
Honestly at least its better than when I was 10.. grew up thinking size 0 is fat, that having any body fat at all makes you a fatty. At least the fad is cleaning your skin, not bragging about how much you didnt eat! 😲
@@patriciaw636 I don't think it's better. I think it's different.
@patriciaw636 Anything in excess is unhealthy. It's not just about them cleaning their skin, it's about them using products that are intended for older people with ingredients that are harmful for them. It's about these girls never being able to look in the mirror and recognize themselves.
@@genesislove2318 this is true, but kids are always gonna do stupid stuff. Im just glad to see this stupid stuff is a lot less harmful than things I remember.
100% agree with james about the responsibility falls on the parents to research the ingredients, it’s not up to the brands to educate your child. these angry parents are just lazy and want someone other to blame than themself. When i go to the store and buy dish soap and then use it to wash my hair i wouldn’t blame dawn for not telling me not to wash my hair with it, it would be my fault for not doing the research on what that product is for.
I asked my mom for a pack of pens that were 20 bucks when I was 10 & she laughed in my face & moved on. Like why aren’t these parents just saying “nah” & ….parenting? 😳
Im wondering if it's a combination of these parents thinking "I dont want to raise my child how I was raised, so I will do more things for them." Sometimes parents would rather be a "friend" than a parent to their child, and it allows this sort of behavior where kids dont learn boundaries.
Because the moms are just as shallow as they’re teaching their children to be
@@JonFlores275 I see that a lot & I get it, but it's awful. You can't be buds w your kids, you have to be a parent to them. Wait until they're in their 20's or so & then you can be buddies but until then, they need proper parenting w boundaries & restrictions, etc.; they have to learn respect for authority figures (to an extent)
I agree. My daughter is six, and "no" is a word she is VERY familiar with. She's not happy about it, but she's familiar. Like, I'm not your friend, I'm your mama. You'll get over it. 😂😂
And she usually does within maybe 30 seconds. Kids. 🙄
I’m a mom of a 12yo daughter who (unbeknownst to me) was stashing skin care products lol I noticed her having weird skin breakouts and went on a spy mission 😂 I discovered her “stash” and her and I had a sit down and talked about her skin issues and how the products she used could be potentially causing them. I watched a couple videos with her on what certain products do to the skin and how it would affect her young skin. She was upset and surprised for a bit… I then asked her if she thought I had nice skin (I’m 36 and often get mistaken for being 26-28, and my daughter mentions how little wrinkles I have for my age often) she said she did, so I told her what I did for my skin when i was her age and throughout my teens. I.E:
1- wash with ivory soap at night (just the classic bar soap)
2- lightly pat dry and moisturize
3- in the morning use a sensitive skin baby wipe (face wipes for sensitive skin also work) to remove any sweat and excess oil from sleeping
4- use light moisturizer
5- protect with sunscreen
That’s it. She was pouty about it at first (because it wasn’t the “cool” thing or routine) but as soon as she saw the massive improvement in her skin she has started to do it faithfully and when her friends comment on her skin and ask what products she’s using she tells them. Sometimes they tease her about being “basic” 🙄 but her comeback is priceless “Maybe… but I’m not the one with visible skin issues.” lol. I’m proud of her for daring to not follow the trendy stuff and actually doing what is best for her body.
I believe it is 100% up to parents to a: monitor the content your children are consuming b: have open dialogue and c: properly guide your children in what is best for them regardless of what is popular or “trending”.
P.S her “stash” was purchased with friends with her allowance and gift money. Which has now been more regulated.
Im so glad i grew up before the internet. I couldn't imagine trying to keep up with anything other than MTV at the time. At 10, i was asking for quarters for the quarter machines! This is 100% on the parents. They need to stop being their kids' friends and be their parents! Tell them NO! My kids never acted this way. They have respect for others and others' property and know how to act!
At 10, the closest thing to beauty or skincare I asked for was a Hello Kitty themed kit with lip-gloss and lip-balm from the drugstore lol. I've always had dry lips.
Yeah there's so many brats now because the parents are too scared to say no.
@@BlackRainbow84Or busy trying to be their kid’s friend instead of their parent.
The only make up i had untill i was at least 13 was for my manequin head. At 15 my mother bought me my first mascara and lipgloss with make up remover. And when i started working at 16 i started to buy "real grown up" make up. Skincare wise I dont think i even did more then suncream untill i was 18.
I was trying to figure out how to get on real world 😂😂 I was obsessed and thought for sure when I came of age I’d apply. Who knew I’d marry my Highschool sweetheart and still be together 20 years later. Glad that plan fell through. 😂😂
I went into my local boots today and they have taken all the drunk elephant products off the shelf and taped shut all of the testers because kids were making "skincare smoothies"... I do think everyone: society, parents, influencers are to share the blame, but the parents especially need to be more aware of what their children are buying or what they are buying for their children, the brand does have some responsibility but ultimately it's down to the parents
I'd say it comes down to the parents by like 90%. You could definitely chalk some blame up to influencers that are targeting their videos to kids to make more money, but parents have the ability and responsibility to teach their kids, shield them from things they aren't ready for, and help their kids make good decisions and practice good behaviors.
HAHAHAHAHHA the drunk elephant thing where they forgot their burner account was hilarious!!!
These parents are dropping their kids off to Sephora to go wild meanwhile my dad would literally take all of the skincare and make up I bought home from the drug store and would try it before me.
I think unfortunately Sephora will have to lock their skincare away and we will have to ask for it to be pulled for us… I’ve seen comments where kids are destroying boxes of products not just the testers and they are loosing out of sellable product.. it’ll suck for a bit but it’s going to have to happen
just ban unsupervised children from being in the store/children in the store in general imo
Here's how kids can do skincare- understanding the power of sunscreen and sun exposure, the importance of hydration and drinking lots of water and not trusting every brand- learning to educate themselves on proper hygengine and hormonal skin care. Beyond that- there's no reason a child should irrate their already sensitive skin by falling into the hyped and addictive beauty community that's made and comprised of ADULTS.
Yes! Washing your face (only water in the morning, a gentle cleanser in the evening), applying basic moisturizer (preferably unscented) and sun screen + lip balm is more than enough.
You will go far with just taking care of your hygiene (changing your pillowcase often is so important), drinking enough water and eating a diverse diet. If there are some serious skin conditions, turn to a dermatologist for advice and not tiktok.
Clearly I’m no expert in skin care, but as we’re talking about ingredients ruining their skin- I’m thinking about the Glitter Peeling Masks I would get from Limited Too that burned the shit out of my skin 😂
My mom refused to let me use anything but her clay masks when we did our spa days 😂😂 I asked for one of those, and she scoffed, and then said “you’ll understand when you’re older, sweetheart”
I got my son into skincare last year (he is 10 and things are changing). He uses a tween face wash or purity made simple and bubble slam dunk moisturizer. I have been very specific about him NOT using my products because they could damage his skin. He understands the only extra he is allowed to use is a nurad spot treatment and only if I am watching him. It isn't that hard to actually parent your children!
I have two boys and can’t get them interested in regularly taking care of their skin. I gave my 12 year old some CeraVe cleanser and a Pixie toner (he gets blackheads). He will use it occasionally. 🤷🏻♀️
This is great! It's important to just explain things to kids and show them what to use and what not to, especially at that age. You're amazing!!
@@marciamarciamarcia3117 my son isn't interested either. He has double sinks in his bathroom so we wash our faces together before bed...that has helped.
@@foxxie9304 Thank you!
When I was 12, my skincare was a thing of cetaphil and the occasional turmeric mask (I'm Indian and it's a cultural practice). I genuinely believe that parents need to be making an effort to make sure that their children remain kids for as long as appropriate (Hot tip, if your kid can't legally work, they probably should remain childlike as much as possible)
I was so excited to see you chiming in on this! I work at Ulta and for months, I’ve been baffled by young kids coming in for retinol and serums with actives. I personally haven’t dealt with any rudeness or mess-making from kids in store, but I do hope this trend passes and they don’t permanently damage their skin before puberty even hits them.
My store has dealt with insanity. I spend way too much time explaining what these kids are actually buying and why it’s so bad for them. The parents don’t even realize what their kids want
Drunk Elephant is also incredibly ableist. They’ve attacked chronically ill people on social media for using things like face wipes on days/nights when we can barely function and would otherwise have to sleep in makeup, etc. If your activism isn’t intersectional and your response to people who need less-than-ideal products to live their lives is to tell them to die, you’re the problem, not us.
There are a lot of makeup artists and skin care experts and even dermatologists who shame people who use face wipes to clean their face. The arrogance and condescending attitude is not limited to Drunk Elephant.
i think there's a wider issue here. Gen Alpha are under 13, and feel so worried about wrinkles and blemishes that theyre hurting their skin to avoid it.
I definitely think beauty/drugstores need to ban kids under a certain age from being in the store without parental supervision. They also need a "you break it, you buy it" policy,
that should hopefully encourage parents to control their crotch goblins and even if it doesnt, then the cost of the drunk elephant products they will have to pay for if they dont, will really make them regret it 😂
Agreed.
Agreed
I work at Ulta and yes. This has been going on for too long. It breaks my heart and pisses me off when a sweet child come to me looking for a retinol. I never let them get it and once actually (gently) took a box out of a kid’s hands. Call me whatever you want but I can’t let them.
Good for you! Someone needs to look out for the kids, and apparently the parents aren't stepping up to the plate. And you just know if any kid had a bad reaction to a strong active, the parents would unleash unholy hell on you for "letting go their darling use something so dangerous."
good. bc (not if but) WHEN she would've got chemical burns the mom would've lit ur ass up for selling it to her in the first place. if the parents can't be bother someone has to
Good on you!
During my high school years, I often felt insecure about my appearance due to the lack of access to skincare products and the inability to afford professional hair treatments. My mom would caution against starting skincare routines too early, and in hindsight, her advice proved to be accurate. Some of my friends who began extensive skincare regimens early on seemed to have aged prematurely, appearing more mature than their actual age. ✨
I will say- as a 24 year old Gen Z-er, I still think it is on the parents. Yes, I had bad skin starting at 10, but my mom started simple and I got on Epiduo at 13. I didn’t really have a skincare routine until I was 16, or a big makeup collection until 17. (Hell, the first time I went to a makeup counter with my mom was when I was 12 to a MAC counter). On top of that, my mom told me to not touch stuff or to be careful, though yes, I was obnoxious when I was with friends (but I don’t remember being rude to employees). When I used a sample of fancy skincare as a kid from a friend, yeah, it messed with my skin. It took regular cleaning with soap and no additional stuff to regulate it. If I were to have children, I wouldn’t mind starting a skin routine when they are beginning to go through acne, but keeping it simple- cleanser, mild toner, (if needed) an exfoliant (preferably a gentle physical one), a moisturizer, and sunscreen for sure. And if anything- I’d want to get professional advice and also see a dermatologist for any prescriptions and treatments. It is scary to see children so young getting this type of skincare when they have good skin that hasn’t gone through issues yet. Also, as someone who has worked in the service industry, if I saw products or shelves that looked like that, I would be so done.
Kids are so impressionable. I remember thinking my skin was HORRIFIC when I was 13, I got a couple of nasty spots because of my period, but I never had acne. I asked my older cousin (who worked in a pharmacy) to help me get special skincare for acne. She asked my mum first, and my mum said I could try a 4 week program because my issue with my skin was clearly in my head and using the acne program would probably be all I needed to get the anxiety out of my system. My cousin insisted I had beautiful skin but set me up with some "travel sized" products just to try it out. I followed it religiously, there was only about 3 steps/products, I felt relief before I even saw results. As for the results, they were good, my skin wasn't bad to begin with and once my hormones chilled out and I stopped stressing and touching my face, my skin was fine and I didn't need to keep using the product, so I stopped. I was lucky that was all it took and I never ended up on a longterm of 10-step routine I didn't need.
I didn't have tiktok influencers TELLING ME I needed a skincare routine though, I just had a couple of spots and thought the world was ending. I can't imagine how bad it is for kids now being told they'll get spots and start aging UNLESS they start exfoliating, toning, chemical peeling or whatever and using serums at 10.
Now, I just about manage to put on serum and a night cream before bed. I wash my skin with warm water (it's sensitive and a lot of soaps dry my skin out too much), I don't always use my day cream (whoops) but I'm serious about sunscreen in the summer, and when I have a hormonal breakout e.g. one spot on my chin every now and then, I use a little witch hazel and leave it alone. I don't have any wrinkles or persistent skin breakouts and I use few products (if I remember to use them at all!). I feel for these poor children who are being fed insecurities as young as 10, worrying about spots before they're even there. I agree with you, it's so scary
My mom and sister are both estheticians. They suggest a gentle cleaner, moisturizer, and sunscreen. Now if a kid has acne or other skin issues you can add different products.
I'm 25, and I echo your sentiments exactly! I was 10-11 when mom took me to the clinique counter for skincare, and it was just the cleanser and moisturizer. I never dealt with acne as a teen, maybe 1 breakout every couple months, so I didn't see the need to add more to my routine until I was probably 20 or so when my acne got bad, and I had to see a dermatologist who prescribed tretinoin. I've added more products as the years have gone by to suit my needs, but I've never done anything crazy. I'm not ashamed to say I've never tried anything from DE, nor do I have any desire to - it's just overpriced, overhyped junk imo. the most expensive product in my routine is my tatcha moisturizer, and I didn't start using that until about 3 years ago😂 there's no need for these underage brats (sorry, but that's what many of them are to me) to even be trying these things! they're just damaging their skin barrier and are gonna look 30 by the time they're 18! and I just don't understand why the parents let them get these products - do they not realize them not saying no is contributing to the problem? just give them a cleanser, moisturizer, spf and lip balm, and they should be good - you can easily get good ones from the drugstore, so there's no need to be buying $60 things🤦🏼♀️ you honestly don't even need to be in sephora or ulta if you're under 16🤷🏼♀️
Children that age can struggle with acne and it’s totally valid to want to treat it with skincare, but parents should really know what their kids are putting on their face… that’s entirely on a the parents not the Sephora workers, they aren’t trained to recommend children skincare. And also they aren’t your babysitters.
@@FabiolaRVela absolutely! I think it’s important to research it of course in advance by professionals, and to visit proper people for medical advice (I started getting bad acne when I was 10; it sucked)
I gave drunk elephant a swerve when the founder kept saying how glad she was that she wasn't a scientist, she just 'feels' her way to product formulation 😅
Yiiiiiikes 😬😬😬 Where did she say this??
@@kagitsune ironically in an interview with Caroline Hirons when the brand first launched in the UK!
Oof yep, that's a hard no. 😅
Did she read the ingredients on her tarot cards? 😂
Omg!! YES! The influencers DO act like children's TV Presenters. You nailed it!
i'm just about to be twenty and i suffered with horrifically bad acne from age 8 until i eventually went on accutane at 16. i had a skincare routine from when i was 8, but it was focused on cleaning and soothing the breakouts. i cannot imagine what my skin would've faced if i was applying all of these actives AT ONCE to it. these kids are in for a whirlwind of pain when they actually get to their acne phase and think they can just slap every active on it to make it go away 😭
yess! if you get acne you gotta TREAT IT! with some acne treatment or go too a doctor. Not some trendy stuff you see on social media always!
The majority of people don't have access.
Why did you wait 8 years till you took Action?
@@CordeliaWagner1999Accutane, while as safe as any other drug, can have negative effects on your body, and probably isn't safe to use on a child. I'm currently on a long term Accutane plan and have been for nearly 3 years because of my persistent cystic acne, and due to my long term use, weight and other health issues I gwt blood tests done every year to check my liver function (as well as hormones) by order of my dermatologist. 15% of Accutane users can have liver issues while on Accutane and while those issues are minor it's still worth being cautious of. Just like you wouldn't give other intense medications to an 8yo you wouldn't give them Accutane. Also OP probably tried other medications like I did, like contraceptive pills (regulating hormones helps acne) or antibiotic courses (there's a common one that helps a lot of people but never worked for me). Accutane usually isn't a doctors first choice.
@@CordeliaWagner1999Accutane is the equivalent of a last resort, especially for teenagers. It can have horrible horrible side affects. I don't blame them for waiting (and Im assuming they tried everything else before accutane as well, because thats what healthcare providers recommend.)
This is a parent problem. First they’re letting their children watch Tik Tok and allowing them to mess up the displays in the stores. Also, this would not even be an issue if the parents did not buy the overpriced products!! If you want your children to start a skin care routine, buy them a gentle moisturizer from CeraVe or Eucerin or something. Also, have that wear a gentle sunscreen every day. That is enough!! Thanks for sharing this information!!❤❤
I was a 10 year old in 1990 and the only thing I used was Lip Smackers and bar soap. Once I became a teen, I started with Clinique's three step system. I think social media definitely changed how kids are today.
Yeh I honestly kinda blame tiktok,but mostly the entire internet
Yes! I’m a few years younger than you but yep it was lip smackers and Clinique.
Clinique was my 1st foundation. This was 2008 I was 16yrs and needed it for a pageant smh. Lip smackers with the keychain! Classic
Clinique is too harsh for young skin too.
There were no Sephoras or Ultas in the 90s. The main products for teens at the time were Stridex, Noxema and St Ives Apricot Scrub (when it was really rough), so I think Clinique was pretty good for young skin! lol @@PRINCESSGEMINI1987
I'm 50 next month and can't afford Drunk Elephant. I received a small pot in a beauty box and wasn't impressed 😂
it is literally so overrated
Save your money. DE is not worth it at all.
It’s all hype
I am amazed children have so much money to spend on skincare.. I struggled to afford the basic products in boots as a teenager.. I believe the parents should be educating their children, it’s part of being a parent..
Great video, thank you!
My first skincare line was bought for me when I was 11/12 and it was the Clinique anti-blemish set. I had terrible acne and the toner was so helpful but it's literally just salicylic acid that's doing the job XD We didn't have a lot of money but that toner was so life changing that my mum made an exceptional for the sake of my self-esteem.
Honestly same Im 31 yo and can only afford good quality skincare now!
Kids aren't old enough to work jobs and earn income. Either they get absurd allowances from their parents, or their parents are just buying it for them
Either using their parents money or stealing 🙊👀
The children don’t have money. It’s their parents who do.
i also wanna add how crazy these kids brand loyalty is, they don’t want anything that isn’t drunk elephant, glow recipe, bubble, byoma, or any other popular brand
This is 100% the parents’ responsibility. I have a young daughter and when she sees me doing any type of skincare, she always wants to do it, too. And if I’m doing something I think isn’t appropriate for her, I’ll just get something that is. She isn’t old enough to go into a store without me or even scroll social media, but I would make every effort to be involved with decisions in what she’s putting on her face. My son is 11 and I did the same when I bought him his first deodorant. I don’t expect the product/brand to do MY work as a mom.
I liked the comparison to alcohol. Like, if I get a fruity cocktail when we go out to eat, my 3 kids always want a sip. Of course they do. It’s colorful and fun looking. I let them know it’s for adults and that’s the end of it.
Maybe parents with kids who are interested in skincare/makeup should go on the journey with them. Look up stuff together, learn about ingredients and how to use products. It can be a bonding moment.
The alcohol comparison is a very good one! Sometimes the answer is just “it’s only for adults” or “you can try it when you’re older” it might seem annoying or “unfair” to the kid at the time, but that’s just life lol
Parents need to take responsibility for their children and actually parent! This is ridiculous! You are spot on James! I live with my 9 and 10 yr old granddaughters, and I allow them to use facial cleanser only at this age as far as skincare goes. Occasionally, I will buy a decent (not super pricey, but good) face mask for a spa day...and that's maybe 2-3 times a year at most. I'm so glad that we have James to tell us what products and brands are good for us, and good products for age 13 & up to use for their pubescent skin. Keep doing what you're doing James!!! I love you!!
Thank you for saying gen alpha, some people are still in the mindset that gen z is literally anyone under 25 on social media
It's like they finally realized that all the millenials are 30+ so they can't talk down on them anymore, so they moved on the zoomers not realizing a solid chunk of us are adults as well.
I have a 10 year old and her Christmas list included skincare. Bubble was on her list, Florence by Mill and Drunk elephant. I keep telling her that she’s too young but she’s convinced she needs to have a skincare routine. I gave her a simplified routine with drugstore products that don’t have acids in there. All the moms I talk to at her school, friends, and even Ulta/sephora employees have the same issue with their daughters that age. All I did at 10 was wash my face with water and put lotion on 😂
Common sense!
@@AzathothTheGreatThat is fair.
My daughter is 9, and if she ever had the audacity to act like the kids I've seen in Sephora, demanding I buy her anything, there would be words.
I definitely think it's a parenting issue. My kid doesn't have a phone or an iPad (because she's a child), so she hasn't been exposed to some of the things other kids her age have been. In saying that, I also feel like parents of gen Alpha have this need to be better than their parents (e.g. gentle parenting), but in doing so they've become their friend instead of their parents.
There's a difference between gentle parenting and letting your child walk all over you.
yeah definitely seems like skme of these parents just give into their kids every whim unstead of setting up boundaries and it’s worrisome
@AnaPie896 😂😂
I totally agree with you. A lot of parents can't seem to tell the difference between the two.
Thank you for the empathetic and educational take on this. You're 100% right - this is a result of kids watching TikTok and other social media. I have a five-year-old girl who fortunately watches primarily age-appropriate content (My Little Pony, Disney, etc.) but I remember her first year of school she came back asking for the "On No" song from TikTok on our Alexa...
Also I want to point out this is runs the risk of being the new "society bullying teenage girls" -- I wanna know what the boys are doing right now. What are the boys of this age imitating? I'm sure they have their annoying stuff too.
Andrew Tate videos probably
I’m a guy (12) and I do skincare, but my mom checks the ingredients
This is definitely a parenting issue. I remember looking at skincare at CVS when shopping with my mom and she always told me to put things back because I ‘didn’t need it’. When I was 12 she helped me get a simple cleanser, moisturizer, and sunscreen - all from CVS and really inexpensive. I’ve stuck to this ‘less is more’ approach my whole life and I am constantly getting compliments on my skin. People think I’m in my mid twenties when I’m actually in my late thirties. Shoutout to my mom for making sure I didn’t destroy my skin!
Quick Note: My mom grew up very poor. She didn’t have any money for luxury items or even simple makeup. So, she did her own research and found really good and affordable skincare. She’s upgraded a little bit over the years (especially after having children), but she still keeps it simple. She also gets tons of compliments on her skin. Goes to show that a little research and a frugal lifestyle can go a long way.
Research is EVERYTHING when it comes to finding great skincare at the drugstore!
@@agathamethyst45 I have to disagree. I’m not trying to glorify youth by any means. When people assume my age, I correct them immediately. I’m simply pointing out that my mom probably saved me from destroying my skin when I was a kid because she only let me use products she approved. If anything, I’m pro aging. I’ve come close to death a couple times in my life, so seeing myself age feels like a privilege. It’s a beautiful thing. Sorry you took my original comment in a way that was not intended.
I'm a parent, and remember playing with testers when I was a kid BUT I was taught to respect things and keep them tidy, it's not that hard. It's up to parents to supervise and educate their children (and themselves!) so things like this don't happen.
I'm a cosmetologist and I neither have kids nor tik tok, so i haven't heard of this phenomenon yet. Good to know! Thank you for this thorough video!
It is 150% the parents' responsibility to know/control 1. What their kids are putting on their skin and 2. How they are behaving in public.
Expecting a brand to change their names or packaging as a way to shift blame is lazy parenting, full stop.
Not to mention, im judging any parent buying these kids this ridiculously priced skincare that they don't need instead of teaching them the value of money. I see a lot of frivolous spending and credit card debt in Gen Alpha's future
For those kids making the messes, where are their parents? My mother would have kicked my ass for making a mess in a store like that. I had manners/etiquette drilled into me and I made sure my kids behaved in public. I constantly told my kids to treat retail/service/food workers kindly because you don’t know what they’ve already been thru that day. You could be the one nice customer that makes their day slightly better.
One day in an AT&T store, my kids were just sitting quietly next to me while waiting for my husband. An employee walked by and remarked how well behaved they were and the oldest, I believe she was about 9 at the time, looked at him and said “that’s because were trained good, like dogs”. I lost it
I had terrible skin from the start, and my parents expected me to wash my face using handsoap for a long time. There's a balance to be found for helping young kids learn to take care of their skin and build healthy habits.
Corporate parenting? It's not the responsibility of Drunk Elephant, Sephora, Rare Beauty, etc. to educate kids about skin care. Great video - thank you for sharing your perspective.
Also, IMO a brand saying "this product isn't for children" will just make them want it more because they will feel like they are somehow more 'mature' than the other kids if they can brag about using adult skincare.
Corporate parenting isn't new, look at the OTC drug facts to see how extensive it is in the pill department. Benzoyl peroxide and salicylic acid from the 80s, some of these ingredients can do real damage.
@DimaRakesah It's not for the kids, it's so the parents can clearly see what is and isn't safe for children
@@erickcarrasco9013 Seams to me like the parents are already not paying attention or don't care.
I literally was just talking to a Sephora employee about this! We were so shocked the little baby girls are buying drunk elephant and especially retinols ??? Also money??
i used to mix all the soaps at home as a kid and had the time of day. i can only imagine how appealing it is for kids.
Can’t go on enough about how much I despise seeing children using skincare and makeup like it’s a toy. 😩
is it because it’s unsafe for kids or…?
@@dragonquestVthat and kids should enjoy being kids. It feels like more often than not Gen Alpha are being raised by UA-cam/TikTok and are heavily influenced by adults that fabricate a personality that is meant to sell/promote products. It just seems like kids are in such a rush to grow up. A lot of it is the parents fault for allowing so much screen time, so I’d never berate a child for doing this stuff. But again that’s just my take what do I know lol
@lilncheese588 aah that makes so much more sense and I fully get what you mean now! I agree that all the tiktok consumerism and trends, etc is not healthy for kids
I saw a post on tumblr that made me think...people have been talking about how 14 yr old look much older now, like they're 21 and honestly it reads as the makeup/ skincare/influencer industry grooming kids (SPECIFICALLY young GIRLS) to normalize making them look older than they are and themselves think they're older than they are...it has incredibly nefarious undertones. this is not a conspiracy but a REAL side effect of unethical marketing @@dragonquestV
Like i'm fine with them playing with like dollar store makeup, because it's only $1.25 + tax at dollar tree, no harm in them playing with cheap makeup honestly
That little giggle after your 10:30 comment cracked me UP! You came for those logos throats!
I think one issue is parents didn’t used to let kids running around ALONE in stores like Sephora but the ‘new’ generations of parents do. When I was little, even when I entered a store with my mum, she always tell me do not touch anything unless I say you can. And it’s true. Back in the day when a kid destroyed or accidentally dropped a product and broke it, the parents would need to pay for it.
Lmao I work in a charity shop and a kid peed on the floor and their mother didn't apologise or offer to mop up or anything. Parents are happy to let kids mess up the shop and not pick anything up if it means they don't have to be responsible parents. I imagine it's the same in sephora !