We Built Olipop: A $20 Million A Month Soda Company In 5 Years
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- Опубліковано 23 лис 2024
- Olipop has skyrocketed to prominence in the multibillion-dollar soda market with its healthy prebiotic soda. Leading the way to this success are the founders of Olipop, Ben Goodwin and David Lester. Learn how they turned a $100,000 investment into a multimillion-dollar soda company.
Produced, Shot and Edited by: Lauren Shamo
Senior Managing Producer: Eric M. Clark
Camera: Jes Gallegos
Animator: Elham Ataeiazar
Reporter: Morgan Smith
Additional Footage: Olipop Soda, Getty Images
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We Built Olipop: A $20 Million A Month Soda Company In 5 Years
It's amazing that this series on CNBC highlights all these founders and brands, most with more than a hundred million in revenue, and I've never heard of any of them.
There’s like 10,000 UA-cam accounts that have more than 1 million subscribers, I know maybe 5 of them😊
This series has become a long form advertisement platform for venture backed food plays looking to drum up awareness so investors can exit.
@@youtubyoutub2304 there is over 30k channels with more than 1 million subscribers the world truly is a big place
@@kendi1417this guy gets it
Because cnbc is obviously pushing this.
I’m a soda drinker and honestly it’s one of my favorites- the Vintage Cola is the best!! And frankly, I’d grab it before a regular soda any day- if it weren’t for the price 😅
agree Vintage Cola taste amazing!
The Cola, Strawberry, Root Beer, Ginger Ale, and Cream Soda are really good flavors.
I love a good, carbonated drink especially fruit flavored sodas but i can never get myself to purchase the olipops because I can't get pass the botanicals and prebiotics. Just doesnt seem appealing drinking soda made from plants.
@@jkkmane You must not even drink tea, cocoa, or coffee then.
@@jkkmane Oxygen is also made from plants. Have you stopped using it too?
I love Olipop. Its kind of pricey, so I dont drink it too often. But as someone who has gut health issues, this product absolutely appeals to me.
also try ginger
I honestly had stopped drinking soda as an adult but Olipop hits the spot and you dont feel nearly as guilty. The flavors are pretty spot on for the most part
I’m in love with Oliopop! Obviously they taste kinda funky, there’s 12+ flavors and I only like 2 of them (Cola & Orange) but as someone who has quit sugar for 3 years, being able to have the occasional soda back in my life for only 1/10th the sugar in a regular can of Coke has been such a delight!
How does it compare to sugar free version of the soda? Does it taste better? Never had this ty0e of soda b4.
Coke Zero dude
@@cjusino85They are starting to appear everywhere in the country.
Imo, some of these flavors are great, others are pretty gross. The coke one is great. The founder mentioned 'trying to match the flavor profiles of the sodas that customers grew up on.' The coke one isn't a 100% match, but it's pretty close. I personally prefer it over coke zero.
Your mileage will vary though from person to person! I've just recently tried their lemon lime flavor (their sprite imitation) and that one was 🔥
1/10th the taste
@@cjusino85 Haven't tries the Cola flavor but the root beer flavor is an amazing facsimilie but not sickeningly sweet. I much prefer it to regular root beer.
A $35 12-pack. Yeah, I can imagine $20M/month in sales.
Right 😂 jeez greedy much
@@Can_I_call_you_Rose Yea it is for the affluent whole foods crowd not middle class
I definitely see where you are coming from.
The thing is, they are consistently landing that amount, so would they charge less money for something that is clearly successful at its current price point? 🦉
@@Mavryck_Tha_Myghtythey could be making even more money by making its cheaper. A bottle of coca cola is 2$ and it's worth billions of dollar.
You all can always produce than consume. Complaining doesn’t mean adjustments will be made to accommodate you! Take your risks in life!
I love Olipop vintage cola , my favorite less guilty drink, Big thanks to their creation!
Like most comments here, I think they're great but pricey. I'm okay with that as I don't drink them often.
I'll always appreciate that years ago, when I ordered a variety sample pack off their website (they weren't sold at Target and grocery stores then), they refunded me. I filled out a survey talking about which flavors I liked/didn't like, and was sent a refund for every flavor I didn't like soon after with a message thanking me for filling out the survey. I still only like 4 of their flavors, but I'll always come back to them as I appreciate the company (& the fact that my stomach doesn't hurt after drinking them like with soda).
I love Olipop! Orange and strawberry vanilla are my favorites. Wish it were a bit more affordable for everyone, though.
yeah, i've had these few times. always selling at whole foods. bit pricey tho.
I see them at Walmart and target too and they are typically cheaper there than what I see at my grocery Store/ health food stores
Celebrity endorsements are completely unnecessarily in this day and age and only add to the cost.
Every time you purchase a can of Olipop money goes into the Jonas Brothers pockets and they are laughing all the way to the bank.
I find them utterly disgusting. Only carbonated product I ever threw in the trash and got a refund on. I’ll still to carbonated water. It’s been a delicious alternative to soda.
@@DrLauraRPalmertrue carbonated juice or tea too.
It's such a smart product! It sort of covers across several different types of beverages: beer, cider, sparkling water, wine, soda and more. I can see many people opting for this instead! Seems like a good mixer for drinks as well!
I drink Olipop every day. I’m so hooked. I started out drinking the root beer one then when I tried the strawberry vanilla one & that’s the only one I drink now. Every single day for lunch!!! I LOVE it. It’s usually out of stock though everywhere I go I always have to wait for the right time bc they SELL OUT it’s crazy.
I bet you do a lot of shittin because of it too 😂
@@ThisisFerrariKhan a normal amount 😂 well very regular & I love it hahahaha
I stopped drinking soda several years ago. I’m so glad there’s a healthier alternative now!
It is amazing product just hope as it gets more popular they don't lose the quality 🙏
I discovered this brand last month and am HOOKED! My fav flavors are Ginger Lemon and Tropical Punch (guava and passion fruit, yum!). I find the original flavors are tastier than their OG soda knockoffs like Vintage Cola or Rootbeer (probably because you can try them without expectations or something to compare it to). I’m excited to try the seasonal Apple Crisp. Sometimes they’re on sale at Whole Foods or Target, so I try to grab them there. Hopefully they find a way to lower the price point in the future because it is pretty pricey. $36+ shipping for a 12-pack is just out of reach for most families.
I first discovered these last year and they’re amazing , my favs are cream soda (amazing), tropical punch , and strawberry vanilla.
I freaking love their Grape flavor! It’s always sold out in the stores so I have to order it online!
I've tried them, but people really shouldn't drink more than one per day. I don't know if any users have experienced it, but over-consuming pre-biotics can cause issues if you aren't aware of your body.
I hope this so soda becomes as big as Coca-cola. They need to bring this to Mexico and save all the people dying from drinking so much Coca-cola, there is an ongoing crisis of diabetes and other serious health related issues because of it. I am not even a soda drinker and I had to stop drinking alcohol for health related reasons but I love treating myself to one of these sodas. Thank you Olipop for creating a product with purpose!
lol Coke will buy them b4 that ever happens
I love Olipop. I normally drink seltzer and try to keep regular soda at a mim. Olipop is a nice treat that I love because its nowhere near as bad as regular soda.
What does it taste like?
@@philipmolina1114 Depends on the flavor you drink. Try one and find out for yourself.
Question...missing the connection....how are the juices getting canned? Are they outsourcing the juices to be produced at a different firm? Or oli makes it in their own shop and send the juices to different vendors to be canned and distributed?
I'm curious about this as well
I actually had an Olipop today 😅. It really is an awesome drink and it’s an inspiration for someone like me in my journey to start a beverage company.
THANK YOU for creating an alternative to conventional sodas! People like you, make this country great.
I’m a big Olipop fan! I haven’t had regular soda in over a year 🙌🏾
Really cool story - I’m not even into special/sweet drinks and this is one of my favorite drinks of all time. The cola is incredible.
I remember when it first came out in a grocery store near me during the beginning of covid and I was buying the cans for literally $1.08!!!!! Idk how but I was and I miss those days 🥲
Olipop is amazing. Bought my first one a few months ago and now I’m hooked. Great concept!
Its just slightly unhealthier sparkling water
Sure.
However, for those of us that don’t like sparkling water & don’t drink traditional pop, this product is a winner. A true happy medium!
Nevertheless, you have a point lol
how is sparkling water unhealthy?
@@gee9172 i just said this is slightly unhealthier then sparkling water, not that sparkling water is unhealthy
Yeah exactly. I started combining sparkling water with fruit juices at a 2 to 1 juice to carbonated water ratio twenty years ago to get this kind of healthy drink experience. Maybe I should have spent $70k to market my own canned version of that. It would be way cheaper than whatever they are doing with the laboratory process behind Olipop.
What
I had a similar product in my local Co-op a few weeks back, it was drinkable but not enjoyable. tonight I had the Olipop Rootbeer, and I was blown away by just how close they got. But what really amazes me is how many different roots are in the ingredients and what they must know and go through to try all that together. I'm a hooked customer. Soda that taste like Soda but is good for you, in moderation? subscribed.
The taste profile is completely off, I actually purchased this because an influencer used it with all of her meals. $3-$4 for one can was out of my price range but I decided to purchase the Strawberry Vanilla, can’t say that I would purchase again because it has the flavor of sparkling water.
I buy a bunch of sodas, some Olipop, and other healthy sodas to get more variety and to save a little money. They are one of the better-tasting and healthier choices but they are around $2.50 a can where I am. Still worth it, they put a lot of good stuff in the can.
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My friend and I first had Olipop in 2018 when we saw it at Whole Foods! The packaging was beautiful and we were mindblown by the taste. It's 2024 and we're still obsessed with Olipop :)
$70000 in branding 😮 woah
Im obsessed with this soda 😭 I had to get a mini fridge for my room just for olipop
This product seems truly innovative. A soda with 5g of sugar and 9g of fiber in a can? Sounds too good to be true!
Those aren't the USP. There are plenty of sodas with 0g of sugar. It's more about probiotics
The fiber is the off putting part
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I love olipop. It’s worth the cost. Regular pop is deadly to consume.
I don’t drink traditional soda but tried this on a whim and now I Love Olipop! Dr. Goodwin and Creme Soda are my fave flavors!
My two favorite too ❤
Glad they clarified the name. I legit thought maybe someone was called Oliver and it was a play on the word Lollipop also; my bad!
XD true
Not sure why many are complaining on price when they would spend over $5 for one coffee or tea at places like Starb(s)ucks.
found this for the first time at costco, didnt know what it was but its pretty good for a healthy soda. Def taste the stevia in there so if you don't like that sweetner, you'll prob dislike this
I would guzzle these down daily if it weren’t so expensive
I love this soda! These guys deserve all the success. A tasty Soda with no more than 6g of sugar? I don't even wanna compare this brand to other sodas out there. They're not on the same mission. This is a very distinct soda.
I'm curious how the drink manufacturing works, with just $100k in original funding.
I haven’t ever been a fan of sodas but I do love olipop!
the strawberry vanilla flavor is soooooooo good ❤
Olipop is the best!!!! Can't wait for distribution to ramp up and drive the prices down. Lowest I've found so far is $1.90 per can at Costco (Aug 2024). Hope it gets way cheaper, I love this stuff.
Amazing thing is that this company product is so good
Love Olipop! I live a very healthy lifestyle but Coke was my one weakness. Since Olipop emerged I've completely replaced it with coke and now I don't even drink Coke anymore. I lost the desire for it completely. Wonderful idea and I if this company was public I'd invest in it!
I've been drinking Olipop for several years now and it's cool to see CNBC make a series on this! The Ginger Ale, Grape and Lemon-Lime are my favorites. The Tropical one is pretty good too.
i literally drank this yesterday. good stuff
I really like the Strawberry Vanilla Olipop. I'm glad you guys made it! I like how it is good for gut health and is like a "healthy soda".
Wait, out of 100k 70 went into branding and only 30k was needed for mass producing the actual product!!?
My guess is they don’t. They probably went to a bigger company and pay to use their bottling plant.
Branding can be pricey, but thats astronomical, I can't figure out how 30k was used for mass producing the product?? Aluminum is cheap..maybe they outsourced?
the weird thing about olipop is its marketed to soda drinkers but doesnt address that most soda drinkers drink soft drinks as a substitute for water. I come from a family that drinks coke like it still has it's original recipe levels of addiction. Meanwhile you can't really drink more than 2 olipop recommended because of the fiber content... i made the mistake of drinking a whole box and regretted it the next morning.
It’s marketing audience is health conscious soda drinkers which is why they don’t sell liters or expect anyone to drink that much a day lol
What happened the next norning? Plz tell
was really bloated and felt sick. Usual thing that happens if you take in too much fiber @@TheMegaTushar
that the point im making. No such thing as a health conscious soda drinker lol i dont drink baja blast because its good for me i drink it cause its baja blast and its going to blast me into diabetes and losing my teeth@@sameernagra4015
I’m glad they never gave up 🎉
I absolutely love Olipop. I typically order mine by the case.
I’ve had this twice and was violently ill and had diarrhea. The probiotic pop is not my friend. I thought it’s supposed to help my digestive system- I was in physical pain. Have had similar reaction to kombucha. 🤷♀️
See these at the stores all the time but haven't had the chance to try. Gonna try now.
This reminds me of an indie rogue-like zelda-like game that gave me this whole, mental breakdown from my job at the time working as a software engineer in a major finance company, where i was workint 16 hours a day during the peak of covid.
Pretty sure olipop doesnt work the same way as how that game's beverage company was, but man, did this give me some whiplash.
Good drink, though, i think i had the ginger lemon before.
The soda is actually really good. Not a soda drinker at all but I have enjoyed what I have tried.
Love this product, winged me off my sweet drink addiction! Plus helps with my IBS
Any day now, Big Cola is going to buy it out.
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Love Olipop. And it doesn’t have all that crap in it like other soda pops do. Root beer, orange and grape are my faves😊
they changed the game!
I am just having an olipop right now.... It is pricey but delicious and definitely feels way different than the average soda
Olipop grape, tropical punch, and strawberry vanilla are the best!! Happy to pop one up, wish it was a little bit more affordable. Sometimes they are on sale at Target, Whole Foods.
This is mine and my girlfriend’s treat drink! Absolutely love it!
I would have assumed the founder of Olipop would have looked a lot healthier, tbh.
You may not like that but that is peak physically performance.
(When someone is a chemist)
I agree. He’s also not a chemist but a college dropout.
Hot take: People don't need probiotics in everything. Healthy soda is soda with cane sugar instead of corn syrup. Still a sweet beverage, but just with more natural ingredients. Think mexican sprite or coke.
Well they r making millions and me n u r not.
I freaking love these stories!
tried Olipop after watching this video. tried the grape flavor loved it
I've yet to try it but I will didn't know it was healthy!
The cherry vanilla is really something else
I can't get enough of it
I liked olipop, their cola flavor was great. The root beer isn't even close to being good (root beer is my soda of choice so I am really picky on that) and its no surprise its beating A&W, that is one of the worst of the standard root beer; instead try to flavor profile like Barqs and then ill consider it. If it was cheaper I would buy it more regularly. A 12 pack of Olipop costs 35 bucks, a 12 pack of coke zero costs 6 bucks. For someone who is trying to cut down on sugar, I'd rather take the zero sodas.
Yeah Barqs>A&W definitely. 35 for a pack of 12 is unreal! Not sustainable. Sodas are something we sip for pleasure, not take once a day like our Flintstones gummies.
Have you tried Zevia root beer? Healthier but not as expensive. I hate all root beer and I find a&w ok and barqs offensive, and Zevia root beer is just too much root beer flavour for me… so maybe on that scale you’d actually like it lol
What’s that handheld microscope he’s looking through? Is it real or just made for this video?
I love the grape one, it's so hard to find sugar free grape soda in stores (trust me I've tried) and this one is amazing
That feeling when you remember there's an Olipop in your fridge 💗
I really wish they had explained why the nearly exact same thing failed two years prior
Such a great story, all the best to the founders and the team behind them. Another great video CNBC Make It. 😊
Some of the flavors are not too bad. But I can't be a return Customer because it's just plain too expensive in this climate. $2.50 per small aluminum can..... ouch
I love these! The banana flavor tastes better than any soda I've ever had.
I'm drinking their Classic Root Beer right now! So good! Yesterday I LOVED the cream soda! Tomorrow I'll enjoy Grape. 😊
These were $1 on sale at my local jewel osco, I bought 50+ cans lol
Interesting story. I rarely drink soda but I have showed these to my brother, who drinks soda often. Those prices are a bit high. I may try it one day, but for now I’ll stick to my water.
is it available in Netherlands??
Where can i get sources of the stats you mention in this video?
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Literally tried ollipop 2 days before this video popped up on my feed
What a good concept and beautiful packaging gets you
Ive never seen this drink in my life
Me either.
I love the Vintage Cola version with a slice of pizza. Delicious.
Does it hurt your pones like normal soda? If not, amazing product😮
I love Olipop. Not crazy about the price (2.49-2.99 depending on the store)..I dont drink it for the fiber, I drink it because it's the best tasting low sugar soda out there.
Is this available internationally?
This is no different than an ad.
Their ginger ale and cream soda flavors are the bomb diggity!
What is everyone's go to flavor and why?
Curious to try some of these.
Banana Cream and Cherry Cola
I applaud them for making a healthier alternative to soda, but this still highlights our obsession with sodas. You can very easily get the same or higher nutritional value from a balanced "diet" of fruits, vegetables and dairy products.
This is my favorite drink and I have one every day!!!!