Wow really great execution. Thanks for taking us behind the scenes with this, as others mentioned your treatment is top notch. Excellent choice of text and images. And whoever did your set design knocked it out of the park!
Finally something meaningful and valuable on UA-cam. Something different from 'what's in my camera bag', 'how to shoot' and 'how to make xxxx $ in one week'. Huge thanks dude, really appreciate sharing your experience and knowledge with us!
Kind of shocked at the agency output. From my experience the agency treatment would be closer to what you made initially, and we would seek you out for the execution and collaborate on how to make it better. Awesome to see you take what's on the page and add SO much to it. Dope vid!
Man you have no idea how helpful it is to watch and listen to your whole creative process! Thank you for taking the time to sharing your experience and knowledge 😁
I have no words… this video was insanely well done and inspirational. This is the level production needs to be operating on to be taken seriously in the industry. Thank you for this, very helpful information!
Love what you're putting out. Would be interesting to hear how budgets get worked out with a director's treatment, and a production agency, and ad agency
Incredible sound design and imaging. And also great rhythm. I didn't get "it" until I saw the man sleeping and looked at my noisy A/C. Still I found the message to be purely abstract or suggestive, not that I could ever do any better it's such an airy concept.
I must've been watching a different commercial. I thought the treatment worked really well and feel like the agency steered it away from your vision. Didn't like the product shots, the sound design or the stiff acting, also saw that they managed to shoehorn that neon in there too. The warm light concept was a good one and didn't need it. DP did a great job and set design was good also. Maybe I'm fussy but wouldn't have settled for those takes. However it's tough when you're a hired gun, trying to please clients yet manage your own vision. I think you did a good job overall although a directors cut I feel would have been much better. Great channel, I learned a few things and will be watching out for more...
Shout out to the sound designer - the first story is my fave and the energy achieved with the music and sfx is great. Love the cut back to silence at the end. How did you like doing the 30s stories? Sometimes it cramps the story but in this case every thing seems to fit. Great explainer of how much work goes into pitching before you even get the job. Nice stuff ✌
Thanks! I find 30sec to be great when you’re trying to paint a simple situation with a simple setup and payoff. Also cool when making a super fast paced edits where each cut is 1-2 seconds on average.
Great video. Could you do a video on how to select the type of colors and color grading you want to go with for each video? Lots of people talk about how to do the actual color grading but no one talks about their process in coming up with a direction for the colors they want to go with
WOW... just wow!! Clear and clean process, love how impactful the text and images are in the brief, you clearly put in the time. Lighting, colors, framing, and sound design were all TOP NOTCH in the final commercials. Seriously great work!! Inspiring!
This is just sheer brilliance, Nur! Kudos! You've got one more followers in the list of your followers worldwide.. I'm sure I'm gonna learn a lot from you! Thank you so much for doing what you're doing.. :)
Can't thank you enough for this! Purchased and downloaded your director's treatment, one of your templates and your Samsung Brief (which you gave for free!) So much value in what you offer esp for someone like me that doesn't know where to start 🙏🏽
How do you make your storyboards? I’ve been using pen and paper, but would love to find a great online solution/program that’s not adobe for storyboarding.
I’m looking everywhere in the internet but couldn’t find how to make that (11:11) opacity 50% for the image in the screen. It is a must for match cutting.
modern SmallHD monitors have an SD card slot for image capture and image overlay. You do lose some other functions of the monitor when you turn it on, but it's super useful. You can also put your own images on the SD card with transparency as a .png, to previsualize branding, lower thirds, text etc. Just try find an old 4gb sd card or something as compatibility with new SD cards is limited Alternatively a QTake operator has all these tools for monitoring and overlay on set.
I stumbled across your channel a few days ago and I really appreciate the content you put out. I think it’s great that you demystify the process of shooting a commercial, this is something I want to get into.
Man you stand out from the rest. Thank you for sharing ur wealth of knowledge on this plus the free copies of your documentation work. You're my new favorite UA-cam channel.
You said that the writer of the brief wasn't very experienced in writing screen play and the script wasn't very visual. But then you said that you stoked that the original brief has a simple concept that let you concentrate on the nitty-gritty. Good treatment 👍
you write whatever it takes to win the gig. it's a cutthroat game out there. and im trying to be as honest as possible on this channel with my viewers.
Who builds the sets? Who casts the actors? What if directors vision / treatment is too expensive (for example he wants 500 real or CGI horses running up to the mountain)?
Most of times you are designing and calculating your expenses then send it to company which hired you for recording and talking about budget. Probably he didn't any problem since the company he worked is Samsung but in small businesses this budget discussions can be hell. Summary, company which hired you pays.
The sets are usually built by a production designer. The actors are casted by me, but they need to be approved by the client. Normally you get to ask all these questions on a briefing call and then sense what you can and can’t do with the budget available.
Also…who makes the storyboards for you. Do you hire a storyboard artist? Also do you get paid to make the treatment note. Because if the client doesn’t like your treatment note, then all the effort is down the drain.
2 questions - 1 story boarding ; I find that I only want to draw complex stuff or unique stuff and my draw skills aren't great or at least consistent anyway, so I'd love to use simple program if that exsists, do you draw everything? Also I was wondering about the budget for this. I feel like it's inline w/ a pitch I'm doing next week although you have more actors. I'm guessing this was 300-400k USD ?
1: I usually just draw my storyboards on an Ipad using ProCreate. I find it to be the easiest and the least limiting. 2: $20-25k give or take. Keep in mind that shooting in Kazakhstan is so much cheaper than in most major film cities, so I don’t think it helps.
@@nur-niaz Thanks very much for the response. I'll check out Pro-create - hopefully it allows copy paste elements. The budget yeah of course. My pitch the studio is 2k/day build + shoot and strike = 6 days so that's 12k just for the empty studio space. The build, the actors releases, crew, editing etc etc etc the dollar doesn't go very far here and things add up quickly. Very well done by the way congratulations.
The last video got me a little bit confused because the color blue represents cold weather and once he presses the button the room turns purple, it got me confused because it seems like the room was already cold even before the AC was on. I think if the room was yellowish and purple after turning the AC I would make more sense. However, it's an amazing job that you did and I can not wait to one day be part of a big commercial campaign.
Yeah the story in the agency’s brief was about how cold it was cus the air was blowing directly at him. And then he turns on the WindFree mode and now it’s just fresh and comfortable. But I agree it’s less straightforward as this story is cold to cold, in comparison to the other hot to cold ones.
really love the whole process and the insights you're sharing. I'm curious: starting the video without music, just with sounds, how does it perform on socials? i love the approach and the idea behind, just have the feeling that most of the viewers don't have the time to wait for something to happen, if it doesn't happen instantly. hope this make sense. best henning
They usually make cut downs that are essentially short versions of this. Those start with music right away. IMO different viewers react differently and it’s a matter of taste. I’m on the other side of the spectrum and if something tries to catch my attention too hard I almost always skip.
Why should a small-medium company(like winery) hire me? Are they just going to publish a cinematic commercial on Instagram or what? Am I supposed to be part of the distribution? Thank you in advance!
In theory you could do distribution for them. In which case you act as a marketing agency for them. But it’s very uncommon. Typically you produce (or just direct) the video for them. Then their marketing team, or the marketing agency they work with should handle all the distribution, ad spend, media buys etc. Imho I’d suggest to focus on creating good ideas for videos and executing them well and professionally. And show your work on social media. Then you’ll start attracting the good clientele.
I have a hard time understanding how you can flesh out the idea, write and design those treatments, including storyboards! in 2 days? Even with help from the outside sourcing images this would take me alt least 4-5 days. Any clues to how you split up that time?
For one I have treatment templates. What also helps massively is when you practice writing treatments on a regular basis - at a certain point you have a backlog of ideas, story beats, characters, set build ideas to pull from. And so when you’re really pressed for time you can just go back and mix and match all those past ideas saving you from having to come up with everything from scratch
@@nur-niaz Well, either way, it's very impressive! And it does make sense to have templates and as many collections of ideas as possible to choose from. And I'm a perfectionist and find things take longer for me than most. Something I'm trying to change, but my mind wanders... I have only written like 5 pitches so far and it's like 1 day of getting my ideas on paper, 1 day of sourcing images, 1 day of rewrites, 1 day of design and last touches and 1 day of bumps along the way. Anyways, thanks for your answer and keep up the great work!
Amazing video and it's great to see how it started in the treatment. If you can share (I understand if not), what was the budget for those three commercials altogether?
@@nur-niazHey, I just bought your treatment 101. Let me ask you this: is the budget decided by Samsung (customer) or by the production that they hired? And also do they tell you what’s the budget before making the treatment?
@@lorenzomelilli8049 Thanks for shopping! The ad agency (Cheil) agrees with their client (Samsung) that they will put the production work out for competitive pitches among a number of production companies. Interested companies bid for the work by naming their price based on the agencies desired budget range. The ad agency (Cheil) recommends which production companies they think the client should choose based on creative approach and production scope. The client (Samsung) picks what seems like the most suitable company and director to move forward with.
great art direction, but the windows caused two continuity errors: women reaching to open windows with both hands cut to her with one hand, and the wind hitting them straight in face when they’re only opening the lower half of the window while standing…
I think overtime my inner library of images has expanded to a point I can remember where exactly I saw something I liked. Also things like FrameSet, Pinterest and Vimeo help.
Such a great video - as someone who runs an agency and a VFX/Animation company, seeing your process was really refreshing as you had a simple idea yet it was very creative and effective visually for the campaign. Great work and keep up the awesome videos.
This is really informative, thank you for this video. But I have one question, that may out of the topic. Do you get paid for delivering your treatment? I have one bad experience, when agency toke my treatment after i presented it to them, and never contact me again. Any suggestion for this concern? (I'm just starting out as a freelancer, so please help ://)
Yeah if you lose you almost never get paid. That’s a harsh reality. Most of the commercial directors time is spent making treatments and pitching, and often losing. Then you win a job and it kind of compensates for all that hard work. As for stealing ideas it happens and it’s unfair but it can happen. And I don’t even get mad about it anymore. BC if you think about it it’s a very human thing to do: agency people see all these amazing treatments and they can’t erase it from their memories. They of course want their video to be the best it can. And so when another director wins (who’s main idea or approach supposedly suits them better) they give them all these nice details they saw in other treatments. Just grow a thick skin dude and don’t give a shit. Work on your craft. Make treatments often. Raise your odds.
@@nur-niaz Thank you for sharing, I thought it only happened in my country. Now I can see the harsh reality from your experience too. Thank again, now I'm no longer feel, I'm alone.
great commercial! 2 questions if you please: 1) when u know they want 16.9 and 9.16 ratio, do u shoot twice the videos, vertical and horizontal? or you just reframe the 16.9 to get the 9.16? and what if u miss important elements? meaning do u plan ahead and maybe you shoot all the shots 16.9 and a bit wider that what u actually wanted in order to have space for the 9.16 later in the editing? and 2) do u send the treatmeants as a keynote file? what if the client doesnt have mac? meaning i downloaded the files and the videos in the treatment wont play cause its pdf obviously. how are u sure it will be visible for every single device ? thanks
Hey! Those are very important questions. 1) we almost never have time to shoot two different shots for each scene so we just have cropmarks on our monitors all the time and we try our best to make both framings work. There are instances (like closeups) when you just can’t make both work, and for those we usually set aside some extra time to pickup the vertical framings separately. We know this in advance because we have storyboards. 2) 90% of the time I just send a pdf. But the remaining 10% is when I know it needs to be fancy with the videos, gifs and transitions. And that’s when I either use google slides or the designers help me out and usually publish it w adobe indesign.
New to this side of things, and just came from your other video where you talk about how you earn your day rate of 3,500 dollars per day. I'm intrigued, do you get paid for putting together all of the creative i.e. storyboards etc as well? I mean you've essentially come up with the idea as well as directing on the day, and if so how do you build this into your pricing structure? Or is this just so that you win the work and then do you only get paid your day rate when you're actually on set?
@@nur-niaz Thanks for the transparent response man, really appreciate it and think it goes a long way to creating a strong community! Just to follow up, does this does ever effect or make you resent any work that you do? Or does your passion for the work negate anything else? I see a lot of other channels (more videography/production companies related vs film-making per se) where they say that they charge thousands and thousands if expected to also be involved in the creative side of things. I'm just thinking with the rates that you're charging vs how talented you are and the strength of your portfolio, do the scales balance out in relation to industry standard rates and what you're charging and bringing to the table? Do you ever feel like you should be charging more? Thanks for any reply to this I know I'm a complete stranger from UA-cam and they're quite personal questions so no worries if you'd rather not reply!
Love the final videos a lot! The only thing that didn't feel right was the people depicted - I thought they could have been more slavic to match the destinated area of broadcasting those videos But besides that - flawless
@@nur-niaz ugh .. I just googled it and I was completely wrong about the geographic and the people of those countries I've just read "russia" and assumed it as the superior country of those listed haha my bad - ty for answering
Wow really great execution. Thanks for taking us behind the scenes with this, as others mentioned your treatment is top notch. Excellent choice of text and images. And whoever did your set design knocked it out of the park!
Finally something meaningful and valuable on UA-cam. Something different from 'what's in my camera bag', 'how to shoot' and 'how to make xxxx $ in one week'. Huge thanks dude, really appreciate sharing your experience and knowledge with us!
Thank you! I’m glad it was helpful 🫡
nice shirt
Kind of shocked at the agency output. From my experience the agency treatment would be closer to what you made initially, and we would seek you out for the execution and collaborate on how to make it better.
Awesome to see you take what's on the page and add SO much to it. Dope vid!
Thank you Steve! 🙏✨ They’re not always like that but it’s what makes it an interesting case study.
Man you have no idea how helpful it is to watch and listen to your whole creative process!
Thank you for taking the time to sharing your experience and knowledge 😁
Hey Mathieu! My pleasure!
I have no words… this video was insanely well done and inspirational. This is the level production needs to be operating on to be taken seriously in the industry. Thank you for this, very helpful information!
My lordt your an absolute design BEAST.
Love what you're putting out. Would be interesting to hear how budgets get worked out with a director's treatment, and a production agency, and ad agency
That’s a brilliant idea for a video! Thank you!
Curious what you would define as "medium budget" social media spot, vs a small or larger budget spot.
Based on where I am:
Low:
missed you & your wisdom bro! love for no gatekeeping ✅
🙌
It feels like the Air condition was made in blender or something. Was it? If not then how did you get those turning shots with the airflow coming out.
I believe it was made in blender. The post production studio made it and I am not too sure.
What camera equipment did you use for this promo video? I'm so curious!
For the ad? Arri Alexa 35 and a set of Elite Anamorphics. For my UA-cam I use Zcam + slr magic microprimes
Thanks for sharing it. Really appreciate.It's very helpful. Great result, congrats!
My pleasure!
Incredible sound design and imaging. And also great rhythm. I didn't get "it" until I saw the man sleeping and looked at my noisy A/C. Still I found the message to be purely abstract or suggestive, not that I could ever do any better it's such an airy concept.
Your work is awesome! Thanks for sharing!!
Thanks for watching!
I must've been watching a different commercial. I thought the treatment worked really well and feel like the agency steered it away from your vision. Didn't like the product shots, the sound design or the stiff acting, also saw that they managed to shoehorn that neon in there too. The warm light concept was a good one and didn't need it. DP did a great job and set design was good also. Maybe I'm fussy but wouldn't have settled for those takes. However it's tough when you're a hired gun, trying to please clients yet manage your own vision. I think you did a good job overall although a directors cut I feel would have been much better. Great channel, I learned a few things and will be watching out for more...
Bro you are a blessing🙏🏿❤️ thanks for sharing the treatment💯 What do you use to create storyboards?
Shout out to the sound designer - the first story is my fave and the energy achieved with the music and sfx is great. Love the cut back to silence at the end. How did you like doing the 30s stories? Sometimes it cramps the story but in this case every thing seems to fit. Great explainer of how much work goes into pitching before you even get the job. Nice stuff ✌
Thanks! I find 30sec to be great when you’re trying to paint a simple situation with a simple setup and payoff. Also cool when making a super fast paced edits where each cut is 1-2 seconds on average.
Amazing my friend!!!! 🎬🖤
You do amazing work! Very inspiring videos.
Nice one, really well put together!! End result: @11:24
#JPatelLive.
pls where can i get does color template showing different colors
Great video. Could you do a video on how to select the type of colors and color grading you want to go with for each video? Lots of people talk about how to do the actual color grading but no one talks about their process in coming up with a direction for the colors they want to go with
Great suggestion! Thanks!
Loveddd this. Thank you for sharing!!
Niaz hi! Have you draw storyboard all by yourself in two days?
Love your work man!
Thank you for sharing your skills!! This was amazing and super informative. Love your treatments along with the execution!
Three results video is match with brief of brand, that is the most important as a director for satisfied brand and also as well as their audience
Хочу отдельно отметить великолепную работу со звуком! Поделись пожалуйста, кто делал звук?)
🙏 @invibeme Arsen Oganessov
Nice job! All 3 were great, but I love the second one most.
Good luck on your future shoots!
that's awesome!!! I really love this commercial *_*
крутая работа, мужик. очень высокий уровень и недурная эстетика, с таким скиллом можно и кино снимать
appreciate. send love from Vietnam
Amazing man 👍🏻💯💯 gonna into ur products too. Btw where r u from? Ur name sounds malay/indonesian
And who did the aircond visuals?
🙌
I’m from Kazakhstan.
The air con visuals ig credit: @azamaticom
WOW... just wow!! Clear and clean process, love how impactful the text and images are in the brief, you clearly put in the time. Lighting, colors, framing, and sound design were all TOP NOTCH in the final commercials. Seriously great work!! Inspiring!
Glad you enjoyed it!
Cool proyect, some cgi could be nice to support some ideas
Wow what a helpful video. Thanks so much. Was it color graded with a 16mm Film Emulation? Which camera was it shot on? Thx so much
Arri Alexa 35. Yep we tried to emulate 16mm Kodak Vision.
New subscriber from South Africa
This is just sheer brilliance, Nur! Kudos! You've got one more followers in the list of your followers worldwide.. I'm sure I'm gonna learn a lot from you! Thank you so much for doing what you're doing.. :)
Thank you so much!!
Could you link to the Calvin Klein ad you showed at around the 9.50 mark? Can’t find it anywhere! Thank you :)
Sure:
vimeo.com/681131077
Can't thank you enough for this! Purchased and downloaded your director's treatment, one of your templates and your Samsung Brief (which you gave for free!) So much value in what you offer esp for someone like me that doesn't know where to start 🙏🏽
Incredibly valuable and unique content. Thank you for making this.
Glad you enjoyed it!
Excellent ! Just found you via this vid. I subscribed
Enjoy!
Wait did you shoot the biotherm video…that was such an amazing advert. I have downloaded it and keep watching it for inspiration. Great work BTW.
Hey. No Biotherm was just a video I referenced when describing our set design. I didn’t direct it.
How do you make your storyboards? I’ve been using pen and paper, but would love to find a great online solution/program that’s not adobe for storyboarding.
Procreate is great
Hi,I’m a young aspiring video/creative director. Do you have mentorship’s?
Hi. At the moment I don’t :(
I’m looking everywhere in the internet but couldn’t find how to make that (11:11) opacity 50% for the image in the screen. It is a must for match cutting.
modern SmallHD monitors have an SD card slot for image capture and image overlay. You do lose some other functions of the monitor when you turn it on, but it's super useful.
You can also put your own images on the SD card with transparency as a .png, to previsualize branding, lower thirds, text etc.
Just try find an old 4gb sd card or something as compatibility with new SD cards is limited
Alternatively a QTake operator has all these tools for monitoring and overlay on set.
I stumbled across your channel a few days ago and I really appreciate the content you put out. I think it’s great that you demystify the process of shooting a commercial, this is something I want to get into.
Man you stand out from the rest. Thank you for sharing ur wealth of knowledge on this plus the free copies of your documentation work.
You're my new favorite UA-cam channel.
I appreciate that!
You said that the writer of the brief wasn't very experienced in writing screen play and the script wasn't very visual. But then you said that you stoked that the original brief has a simple concept that let you concentrate on the nitty-gritty. Good treatment 👍
you write whatever it takes to win the gig. it's a cutthroat game out there. and im trying to be as honest as possible on this channel with my viewers.
Cool! Didn't fully get the man sleeping part. I thought he would close the window first;)
The AC is set to an incorrect mode, so it’s too cold. He wakes up and switches to the “windfree” mode. Now he’s comfy.
amazing video I have no words to describe how perfect this looks.
Wow, thank you!
what is a medium budget for a brand like Samsung? 20k? 50k? 100k? what % do you make as the director?
Around 25-30k
I don’t make a percentage. My dayrate is flat $3500/day. Prep and post are not paid.
Amazing video! Where could I find opportunities to pitch?
Video on that is coming!
Great Video.. Just One Question, Did u use any software for story boards?
I usually use Procreate
So glad I found this channel! Very informative, and a story well-told. Gained a new subscriber, and fan Nur! 🙌🏼
Awesome! Thank you!
Awesome treatment, I really love 1st and 2nd one. Thank you so much for all the value you provided.
Glad it was helpful! 🙏
this is legit 10k$ worth of knowledge
Beautiful images! Love it!
Thank you! Cheers!
The second one is really great work.
Bro, your content has so much usefull information! Good stuff 🤩 (Thank you)
Happy to hear that!
Who builds the sets? Who casts the actors? What if directors vision / treatment is too expensive (for example he wants 500 real or CGI horses running up to the mountain)?
Most of times you are designing and calculating your expenses then send it to company which hired you for recording and talking about budget. Probably he didn't any problem since the company he worked is Samsung but in small businesses this budget discussions can be hell. Summary, company which hired you pays.
The sets are usually built by a production designer. The actors are casted by me, but they need to be approved by the client. Normally you get to ask all these questions on a briefing call and then sense what you can and can’t do with the budget available.
I real enjoyed watching this video.. I'm a photographer and I believe I'll learn a lot here .. please what's the name of the font you use ?
Thanks there’s a few I use often.
Brand
Cartis beautiful
Cormorant unicase
Bro how do you find the photos that you have in your treatment’s? Is it stills from videos you’ve seen or what? Like where do you source it?
I use FrameSet. It finds stills from films, commercials and music videos. I have a 10% code in my video descriptions if you want to try it.
Also…who makes the storyboards for you. Do you hire a storyboard artist? Also do you get paid to make the treatment note. Because if the client doesn’t like your treatment note, then all the effort is down the drain.
I usually draw my own storyboards. But most directors work with storyboard artists. Sometimes I do too when in a rush.
the link is not working for the treatment
Shout out the homie Leo Aguirre on the Music Bed Podcast! lol didn't expect to see my hermano in this, lmaoo
Yasss Leo Aguirre is the man!
2 questions - 1 story boarding ; I find that I only want to draw complex stuff or unique stuff and my draw skills aren't great or at least consistent anyway, so I'd love to use simple program if that exsists, do you draw everything? Also I was wondering about the budget for this. I feel like it's inline w/ a pitch I'm doing next week although you have more actors. I'm guessing this was 300-400k USD ?
1: I usually just draw my storyboards on an Ipad using ProCreate. I find it to be the easiest and the least limiting.
2: $20-25k give or take. Keep in mind that shooting in Kazakhstan is so much cheaper than in most major film cities, so I don’t think it helps.
@@nur-niaz Thanks very much for the response. I'll check out Pro-create - hopefully it allows copy paste elements. The budget yeah of course. My pitch the studio is 2k/day build + shoot and strike = 6 days so that's 12k just for the empty studio space. The build, the actors releases, crew, editing etc etc etc the dollar doesn't go very far here and things add up quickly. Very well done by the way congratulations.
Loved how you said how you got the job
The last video got me a little bit confused because the color blue represents cold weather and once he presses the button the room turns purple, it got me confused because it seems like the room was already cold even before the AC was on. I think if the room was yellowish and purple after turning the AC I would make more sense. However, it's an amazing job that you did and I can not wait to one day be part of a big commercial campaign.
Yeah the story in the agency’s brief was about how cold it was cus the air was blowing directly at him. And then he turns on the WindFree mode and now it’s just fresh and comfortable. But I agree it’s less straightforward as this story is cold to cold, in comparison to the other hot to cold ones.
@@nur-niaz Ouh ok now it makes sense
you are very good sir
🤣🤣🤣🤣🤣🤣
really love the whole process and the insights you're sharing. I'm curious: starting the video without music, just with sounds, how does it perform on socials? i love the approach and the idea behind, just have the feeling that most of the viewers don't have the time to wait for something to happen, if it doesn't happen instantly. hope this make sense. best henning
They usually make cut downs that are essentially short versions of this. Those start with music right away. IMO different viewers react differently and it’s a matter of taste. I’m on the other side of the spectrum and if something tries to catch my attention too hard I almost always skip.
This is so creative and amazing work
Why should a small-medium company(like winery) hire me? Are they just going to publish a cinematic commercial on Instagram or what? Am I supposed to be part of the distribution? Thank you in advance!
In theory you could do distribution for them. In which case you act as a marketing agency for them. But it’s very uncommon.
Typically you produce (or just direct) the video for them. Then their marketing team, or the marketing agency they work with should handle all the distribution, ad spend, media buys etc.
Imho I’d suggest to focus on creating good ideas for videos and executing them well and professionally. And show your work on social media. Then you’ll start attracting the good clientele.
@@nur-niaz most of the small-medium companies works with social networks. Do you think i should shoot vertically(was painful to say)?
I have a hard time understanding how you can flesh out the idea, write and design those treatments, including storyboards! in 2 days? Even with help from the outside sourcing images this would take me alt least 4-5 days. Any clues to how you split up that time?
For one I have treatment templates. What also helps massively is when you practice writing treatments on a regular basis - at a certain point you have a backlog of ideas, story beats, characters, set build ideas to pull from. And so when you’re really pressed for time you can just go back and mix and match all those past ideas saving you from having to come up with everything from scratch
@@nur-niaz Well, either way, it's very impressive! And it does make sense to have templates and as many collections of ideas as possible to choose from.
And I'm a perfectionist and find things take longer for me than most. Something I'm trying to change, but my mind wanders...
I have only written like 5 pitches so far and it's like 1 day of getting my ideas on paper, 1 day of sourcing images, 1 day of rewrites, 1 day of design and last touches and 1 day of bumps along the way.
Anyways, thanks for your answer and keep up the great work!
Amazing…story well interpreted..and dope
Appreciate that
Amazing video and it's great to see how it started in the treatment. If you can share (I understand if not), what was the budget for those three commercials altogether?
$20-22k give or take. Keep in mind that shooting in Kazakhstan is so much cheaper than in most major film cities, so I don’t think it helps.
@@nur-niazHey, I just bought your treatment 101. Let me ask you this: is the budget decided by Samsung (customer) or by the production that they hired? And also do they tell you what’s the budget before making the treatment?
@@lorenzomelilli8049 Thanks for shopping!
The ad agency (Cheil) agrees with their client (Samsung) that they will put the production work out for competitive pitches among a number of production companies. Interested companies bid for the work by naming their price based on the agencies desired budget range. The ad agency (Cheil) recommends which production companies they think the client should choose based on creative approach and production scope. The client (Samsung) picks what seems like the most suitable company and director to move forward with.
great art direction, but the windows caused two continuity errors: women reaching to open windows with both hands cut to her with one hand, and the wind hitting them straight in face when they’re only opening the lower half of the window while standing…
True. Thanks for pointing out 🙌
I wonder how you managed to have all the reference photos look the same as if u shoot them by urself?
I think overtime my inner library of images has expanded to a point I can remember where exactly I saw something I liked. Also things like FrameSet, Pinterest and Vimeo help.
Such a great video - as someone who runs an agency and a VFX/Animation company, seeing your process was really refreshing as you had a simple idea yet it was very creative and effective visually for the campaign. Great work and keep up the awesome videos.
Glad it was helpful!
To hire you one day 🕯🕯🕯🕯🕯
Vegeta, is that you in 1:07?!
Cool workflow !
This is really informative, thank you for this video. But I have one question, that may out of the topic. Do you get paid for delivering your treatment? I have one bad experience, when agency toke my treatment after i presented it to them, and never contact me again. Any suggestion for this concern? (I'm just starting out as a freelancer, so please help ://)
Yeah if you lose you almost never get paid. That’s a harsh reality. Most of the commercial directors time is spent making treatments and pitching, and often losing. Then you win a job and it kind of compensates for all that hard work.
As for stealing ideas it happens and it’s unfair but it can happen. And I don’t even get mad about it anymore. BC if you think about it it’s a very human thing to do: agency people see all these amazing treatments and they can’t erase it from their memories. They of course want their video to be the best it can. And so when another director wins (who’s main idea or approach supposedly suits them better) they give them all these nice details they saw in other treatments.
Just grow a thick skin dude and don’t give a shit. Work on your craft. Make treatments often. Raise your odds.
@@nur-niaz Thank you for sharing, I thought it only happened in my country. Now I can see the harsh reality from your experience too. Thank again, now I'm no longer feel, I'm alone.
great commercial! 2 questions if you please: 1) when u know they want 16.9 and 9.16 ratio, do u shoot twice the videos, vertical and horizontal? or you just reframe the 16.9 to get the 9.16? and what if u miss important elements? meaning do u plan ahead and maybe you shoot all the shots 16.9 and a bit wider that what u actually wanted in order to have space for the 9.16 later in the editing? and 2) do u send the treatmeants as a keynote file? what if the client doesnt have mac? meaning i downloaded the files and the videos in the treatment wont play cause its pdf obviously. how are u sure it will be visible for every single device ? thanks
Hey! Those are very important questions.
1) we almost never have time to shoot two different shots for each scene so we just have cropmarks on our monitors all the time and we try our best to make both framings work. There are instances (like closeups) when you just can’t make both work, and for those we usually set aside some extra time to pickup the vertical framings separately. We know this in advance because we have storyboards.
2) 90% of the time I just send a pdf. But the remaining 10% is when I know it needs to be fancy with the videos, gifs and transitions. And that’s when I either use google slides or the designers help me out and usually publish it w adobe indesign.
@@nur-niaz thank you!
Truly meaningful
Amazing value from this video. You're doing ana amazing job with every video you get out here. Learning a lot from you. Thank you.
Hi there, thanks for this.
Aesthics are bang on
Wow so inspiring and helpful ! Thanks
So glad!
New to this side of things, and just came from your other video where you talk about how you earn your day rate of 3,500 dollars per day. I'm intrigued, do you get paid for putting together all of the creative i.e. storyboards etc as well? I mean you've essentially come up with the idea as well as directing on the day, and if so how do you build this into your pricing structure? Or is this just so that you win the work and then do you only get paid your day rate when you're actually on set?
90% of the cases i don't get paid for all the creative. But I do it if I really want to win the job.
@@nur-niaz Thanks for the transparent response man, really appreciate it and think it goes a long way to creating a strong community! Just to follow up, does this does ever effect or make you resent any work that you do? Or does your passion for the work negate anything else? I see a lot of other channels (more videography/production companies related vs film-making per se) where they say that they charge thousands and thousands if expected to also be involved in the creative side of things.
I'm just thinking with the rates that you're charging vs how talented you are and the strength of your portfolio, do the scales balance out in relation to industry standard rates and what you're charging and bringing to the table? Do you ever feel like you should be charging more?
Thanks for any reply to this I know I'm a complete stranger from UA-cam and they're quite personal questions so no worries if you'd rather not reply!
I'm a Brazilian Director and your channel is a light for me!!!!!!!! Help me so much!
*Old man nod* + *Stank face*
Freaking Solid
This is super helpful. I'm trying to get into shooting commercial as well. I will follow up with some of your works. Thank you
I love the treatment and the final product! It's amazing to see how there are people like you who's very creative.
Thanks for sharing
Видео было полезным и приятным для просмотра.Спасибо большое💖.Желаю вам ещё больше увлекательных проэктов и неиссякаемого количества идей.😊😊😊
Thanks so so so much for creating and sharing this, invaluable information!! One question, what do you use for Storyboarding?
Thanks! I use Procreate
Love the final videos a lot! The only thing that didn't feel right was the people depicted - I thought they could have been more slavic to match the destinated area of broadcasting those videos
But besides that - flawless
Thanks!
Regarding your comment: Kazakhstan, Kyrgyzstan, Uzbekistan, Mongolia and a slavic cast? You really think that would match well?
@@nur-niaz ugh .. I just googled it and I was completely wrong about the geographic and the people of those countries
I've just read "russia" and assumed it as the superior country of those listed haha
my bad - ty for answering