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Momofuku Cooks Impossible Foods' Meat-Free Burger that Bleeds
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- Опубліковано 26 лип 2016
- Silicon Valley startup Impossible Foods debuts its long-awaited meat-free burger that looks-and bleeds-just like beef to the public, live on MUNCHIES. Pat O. Brown, CEO and founder of Impossible Foods, was joined by Momofuku founder and chef David Chang-along with Matt Rudofker, executive chef of Momofuku Ssäm Bar, and host Charlet Duboc-to cook the burger to juicy perfection in the MUNCHIES kitchen. Chang also announces that, starting today, the Impossible Foods burger is now available on the menu at Momofuku Nishi in Manhattan. It's a delicious, umami-rich win for meat-lovers and vegetarians alike who want burgers that help, not harm, the environment.
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They all make it really awkward like they all secretly hate each other and shes just there lol
Americans are hardcore when it comes to business ventures.
It's more like she's dense as fuck and asking stupid questions and they all try to look down and be polite. I still don't know what's the shit made out of.
Fucking thank you. I was hoping I wasn;t the only one that noticed that. I have watched a few of these so far and it seems like the people they send out to interview the proprietors of these places are dumb as fuck. She actually asked them if the mission of their entire company, named Impossible FOODS, that they invested in and that a couple of them quit their jobs over to start, was to make that one burger taste marginally more like meat than other substitute products.. She asked what made it taste like meat twice within like 2 minutes of each other. She asked them if they tricked people into eating it at their respected establishment like that's a thing restaurants do is trick people into eating things they might be allergic to. Watch the Mammoth meat one on here. The guy in that pretty much does the same shit. Either asks stupid fucking questions, asks the same questions over and over again, or a combination of both.
The Impossible Burger is made from simple things you know, like wheat, coconut oil, and potato protein, along with one you might not know, but should - heme. We discovered that heme is the “magic ingredient” that makes meat look, cook, and taste gloriously meaty. While heme is exceptionally abundant in meat, it’s a basic building block of life on Earth, including plants. So we use a plant heme protein to give our burger its amazing meaty flavor.
Full Ingredient List:
Water, Textured Wheat Protein, Coconut Oil, Potato Protein, Natural Flavors, 2% or less of: Leghemoglobin (heme protein), Yeast Extract, Salt, Soy Protein Isolate, Konjac Gum, Xanthan Gum, Thiamin (Vitamin B1), Zinc, Niacin, Vitamin B6, Riboflavin (Vitamin B2), Vitamin B12.
Contains:
Soy, Wheat
found on Impossible Foods's website. Your welcome.
Polycube
It's how the "American dream" is accomplished. It's getting harder and harder though. The saying "The only thing that builds wealth is wealth" is getting more and more true over here.
JESUS CHRIST its like im watching a group of students who are forced to work together in a class project.
Aaron B 😂😂😂
They need 4 people plus a presentation to make a fucking burger.
its not even a real burger lmao
her shorts were higher then the counter
I went back to check that. lol
+Navarun Atraya 😎
Her lower body consists of 2/3 of the entire body...
Charlet got them loooooong legs.
Yea they're called high waisted shorts
Give the editor a raise. I've had such trouble sleeping before watching this extremely dynamic video.
The asian chef always looks like he's about to sneeze
haha true
LMAO
I know not everyones down with the vegan/vegetarian life but do you guys have to shit on us in the comments? Were not all annoying hippies. Its not for you. I don't dislike all the meat dishes on here which I do find quite nasty. This is a revolutionary thing in our little scene. Show some support!
I'm a vegan too but this is bullshit, one big ad for their restaurant. They're giving no information at all on what this is made of other than "plants" with "heme". This is CLICK BAIT
im pretty sure theyre going to be selling this burger all over the united states soon or at least I read something like that on the veg subreddit. this is kind of the proof of concept. Il be buying it in mass when they do. Theyve done tons of videos like this where they just go to a restraunt thats someone on the production staff is friends with or is 'hip' Im glad a vegetarian product is getting promoted. How is it click bait theyre very clear about what its about and the video falls right in line. The presentation is a bit poor but thats the people.
some people will never understand because they choose not too there loss.
also this is their product if they plan to sell it do you think theyre going to give it all away? Im sure 'heem' is patented now and theyre going to prepare for mass production soon if it does well which im sure it will.
They are trolls and jokers. They don't mean it literally. They are just having fun. When somebody shits on you in real life you should be angry, otherwise, this is the internet.
I'm mildly disturbed that the person who cooked it didn't get one.
Err, that's exactly what a chef does.
#Chefs Life
If a chef ate everytime he cooked, he'd be fat AF. I'm sure he's used to it. Plus, i sure as a chef, he'd prefer real meat instead of this stuff.
@@joemann7971 amen
he is on a forced impossible burger dietary restriction
I think people are bashing this without acknowledging how badly we need a meatless alternative to the burger patty. I am a meat eater though and through, but mass beef production and consumption is destroying our planet's environment in ways that are simply staggering. These guys are merely exploring the possibility that drastically reducing our beef consumption and giving up our love for burgers do not have to be mutually exclusive. If this technology can be made affordable and accessible we should all be in favor of it.
And they didn't go in to ingredients because its proprietary. theyr fucking invented this shit. theyre not encouraging you to just go make this at home with a can of beans and some beet juice. it's not like any of you super dope youtube trolls are willing to divulge all your nuance and insight that goes into all your lit AF youtube comments. That's for you and you alone to know.
Finally a meat eater that I agree with. Well said :)
Check out permaculture, it's a different approach to agriculture in which raising meat that isn't as bad for the environment and most of the water used for the animals gets reused and their food doesn't come from massive grain plantations which need much more water dew to evaporation.
This meat is good as a cheap alternative to confinement meat of low quality, which is what we eat at fast-food chains. But it will never replace a good grass-fed steak.
Dude, raising cows costs more water, land, and other resources than planting, I don't know where you got your sources but they are all probably wrong. I love eating meat just as much as the other guy. But, you got a wake up raising meat is bad for environment then growing vegetables, even grassfed ones, you should see what grassfed cows eat and drink.
Dragon Saurus Im not living in dream land kid, when did I say that could replace the meat production of today? What we have to do is combine permaculture with eating less meat.
I think that the most likely and most possible solution will be a combination of all three.
#1 less meat consumption per person
#2 more and better meat alternatives
#3 better ways of farming meat (and yes, permaulture is absolutely better than factory farming, it is less taxing on the environment and much more ethical)
The reason why I eat a plant based diet is that I do not have access nor can I currently afford meat raised on permaculture farms, and even though it is better than most modern meat, it still does not avoid the the lives of innocent animals (who experience pain and have a will to live) are being taken without consent simply because I enjoy their taste.
Vegans, where you at
coolest thing ever!!! Honestly I don't really care what people eat as long as we stop factory farming animals (bad for planet and animals). Given that most people have no intention of giving up meat, this seems like an incredibly awesome alternative. (whether or not I would eat it myself is another question though, have not made up my mind yet).
I like vegans like you. I don't like many vegans.
There tons of normal/rational/kind vegans out there (just not many in the spotlight)... not all vegans are militant and annoying, only the most outspoken ones, unfortunately :P
+Jayterra True
right here lol
Interesting subject, BORING presenters!
Was thinking the same. This vid was way too low key for a cool invention!
Charlet is awesome, watch her on Munchies guide to Scotland
Normally I liker her a lot.. I just think you can really tell she isn't into it and doesn't care about it.. which is kind of sad for such an amazing product.
+BillyPilgrim She is the presentation equivalent of a rubbish fire. everything she gets to explore is wasted on her.
For sure. This could change the world but that girl just makes me want to switch off.
Too bad you fall asleep before it's done.
Folks, I'm pretty sure we just watched this woman eat her monthly meal, it really is a wonderful sight.
If it tastes just as good and its just as cheap. Bring it on!
Yea
Beef is expensive. Long term this would be much, much cheaper.
I cant wait!
+ahpadt Lol, you do realize if its a complicated recipe ittl be much nore expensive.
All the ingredients are common ingredients that have been used for years with the exception of the heam..
Omg I watched the entire video and they didn't show how it is made.
it's a secret their not gonna say it
thanks for the spoiler
+NYC Ronin soilent green
You saved me 14 minutes
Thank you
K.
Small world Tristan I sub to your vlogs :D
K.
What a shit comment.
K.
Potassium.
Fucking hell, what has happened to this channel? Where's action bronson, Marty matheson, the pizza show????
You just watched an episode that's what happened. Enjoy it, and stop being a whiny little bitch.
+GS S yes
This is like watching a porn but there was no sex....
this is more awkward than it needed to be. wtf. he didn't even answer her question at 4:03 he just rambled.
It was a dumb question
Them dislikes why tho......
...because they're boring and the presentation sucks ass.
Because who wants to eat this crap?
Because sooner or later we're going to have to eat stuff like this.
The world is getting overpopulated and we are destroying the environment, better to do something about it than to stick your head in the sand and let humanity go extinct.
+Rymdkakor ostrich syndrome. These guys would rather stay willfully ignorant to maintain the status quo.
OSMxLOBBIES Sad human beings.
that ain't no camel toe thats a moose knuckle
As a Buddhist vegan pansexual crossfitter that likes to vape, wear plaid shirts and style my hair in a top knot like a massive douchebag, I approve of this video!
Ouch. I'm hurt.
this is like a high school project presentation everybody falling asleep lol
Soylent Green is people!!!
What?
+Dylan Lenn it's a meme
Verified Iconic Aren't memes usually funny?
+Dylan Lenn Soylent Green is a Sci-fi movie from the 1970's.
Nice one!!
Why would people dislike this? Isn't it just food you can't judge until you have tried it? Like VR kinda.
It wasn't as good as the other videos they usually make this was kinda boring.
It's a live stream though.
Its not the food people dont like. It's the video
James Ji But it seems fine no? What is the problem with the video? I have seen a lot worse on youtube.
+Jeff Quartz yea but its munchies, they can do so much better.
Have had the pleasure of tasting impossible foods' burger, it is absolutely amazing.
can you gives us a full fledged review?
You know how normal meat tastes? Yeah, that's it. It's a vegan burger for meat lovers. :)
+Mathias Grønnebæk give us more man. what did it smell like, was it pleasing to look at before and after a bit, what's the texture and mouth feel like? Do you/will you crave them? How much of the pleasure of eating the burger acually from the burger and not the combination of bun and topings.give us the nity gridy! lol
What I was describing was the actual patty itself, apart from the tasty bun and toppings it was paired with. It smelt like a good quality beef patty, the texture was a little finer than normal ground beef, but not by much, it breaks apart in the mouth like you would expect a beef patty to, although it was definitely leaner, and appearance wise you can only tell it apart from normal beef when raw, but again, not by much. Will I crave it? Yes, watching this video I want to eat them. After meeting Pat and tasting the burger I asked if I could get care packages sent my way once a month, nothing yet though :p
This isn't a joke, its the future guys.
+Mathias Grønnebæk awesome.
this video is so fucking slow holy shit
Anyone else bothered that the first two bites she took, were bites where she completely ignored the top bun...
Matthew Urbano 😂😂😂😂 Yes, it bothered me enough to stop watching. Completely unsatisfying bites.
She was trying to keep from getting it on her face while on camera.
I watched the entire video waiting to see the ingredients.. are they scared someone might steal the idea? Or is it made in a lab? What kind of "plant" or "stuff you can find in the kitchen" did they use? I don't know what they are eating. I am happy for vegans and going green but c'mon.. I would be happy if someone explained. Thanks
same feelings here.
It's their invention man they are benefited in no way by telling us. I was just a little annoyed they didn't show what the inside of the burger looked like after being cooked.
from their website: Full Ingredient List: Water, Textured Wheat Protein, Coconut Oil, Potato Protein, Natural Flavors, 2% or less of: Leghemoglobin (heme protein), Yeast Extract, Salt, Soy Protein Isolate, Konjac Gum, Xanthan Gum, Thiamin (Vitamin B1), Zinc, Niacin, Vitamin B6, Riboflavin (Vitamin B2), Vitamin B12.
+grandalf although yeast extract does have glutamic acid, it is not exactly just msg. (1) not in its salt form and (2) most likely not artificially manufactured (3) it's not just glutamic acid. Not that (2) matters, as artificial or not, the molecule is completely benign. Also the glutamic acid is only a small component of the yeast's intercellular components. If you eat veggemite that's essentially yeast extract. Nothing to be critical of.
+grandalf msg is fine dude. The reason ppl think there's something wrong with it is from flawed studies that were conducted in the 60's with no scientific basis and it lead to a load of Chinese food restaurants going under. Point is, science has proven it's no big deal.
burger looked amazing.
the conversation however made me want to fuse my ears shut on the fucking grill
You can tell by the way that it cooks that the chemistry isn't the same... you don't have to be from stanford to see that he is oiling the pan and the patty is keeping the exact same shape (just have eyes) That some red juice comes out is just a selling point
This reminds me of an infomercial that would be on tv at 3:00 am
That woman hasn't got a clue. What were you thinking Munchies?
she's great in her own episodes like munchies guide to scotland and wales
I love muchies. But omg Charlet Duboc.... Watching and listening to her is like watching paint dry. She's somehow managed to turn such an interesting story sooo boring. Could have done so much more with this.
What I like about food the simplicity you can put a few things together and have a perfect meal and he talk like we are in the lap 😆
dude face while everyone is enjoying the burger halarious lol
I wish they had action bronson do this.
I feel like this burger would avoid being digested and live inside of your body and grow until it takes over your brain and you become a zombie...
+TheGreatRuckus yall think plants would do that before an actual animal....imma pray for yall.
+oct john Yes, pray for me because I was being 100% serious on my comment and not joking around at all. You are very good at identifying sarcasm john.
I learned more about whats in the kimchi than I did about the burger. They keep saying its made of "vegetables"."You keep using that word, I do not think it means what you think it means."
I went to Momofuku while in DC back in January. The impossible burger is waaaayyyy better than what I expected.
I just had these for lunch........FUCKING AMAZING!~!!
Why would a vegetarian want something that bleeds.???
+Max Powers shut up meat for live
Go run into traffic
Pretty amazing, I really like how David Chang pushes new ideas.
she killed the whole vibe of the room lmao
There's a lot of information in this video, but it's telling me nothing. They're all empty facts.
What more would you like to know?
Stay in school and follow the system.
it's a marketing video.... it's supposed to not be informative because it makes dumb people feel stupid
+superbandaid23 I'm guessing you only watched for 5 seconds
This should provide the info you want... search in UA-cam for: Impossible Burger Ingredients
Probably a more interesting video if there was a different host :/
'Wonderful Food Gentlemen' thats one way to describe I suppose. LOL
Will they ever allow the public to order them online?
so whats this "burger" made out of
I saw the whole damn video and all I know is "not meat" and "not shrimp".
I can already see people that enjoy meat (like myself) are gonna dislike because it's not meat. Lol.
How fucking stupid if its the same price same taste then...
J. T Did you not listen to what he mentioned about this or are you daft?
This guy doesn't use his brain. He's a little sheep. Conditioned and fixed mindset, nothing will ever convince him even if it's the truth.
Sorry to insult real sheep.
They need to make these available in supermarkets so we can try it ourselves!
So, what exactly is in the burger patty itself? I got the hem part, but what else?
The comment section here really shows how short people's attention span can be and how behind the times so many still are to the delicious sustainable food revolution happening around the world right now. A change that needs to happen. I agree that the presentation could have been better and much shorter, the interviewer chick is pretty dense and the science a little too heavy but still this is huge news guys! Even though this video doesn't effectively convey the excitement food life this is going to change the world in a very positive way!
if it's all plant based you could eat it raw correct?
as told in the video
burgers look so simple but so delish
looks like she showed up straight from a tinder date.
How tall is this chick? Dave Chang is not a short dude.
heels.
She used to be a model
she is 5'11
Ikr she's taller than everyone else there
She looks like she is wearing children's clothes
All these meat eaters saying just eat the real thing are very intelligent.
...have you studied Nutrition on an academic level?
No but neither have most of the people in the comments ?
Jamie Dudlley Well I have, and demeaning "meat eaters" is a stupid comment.
Ok what does meat provide that we cant get from plant based sources?
Well livestock are already supplemented with b12 as it is so meat eaters are essentially supplement b12. You saying iron deficiency is also a problem is stupid as if we couldnt get iron from plants there would be hardly any herbivorous animals on the planet.
The old guy seems like he would be really fun at parties... +sarcasm+
Okay, so when can we buy these at the supermarket. at a reasonable price? When can we have the recipe to make them ourselves?
For a video about a possible massive breakthrough, with (usually) very animated personalities, this was a little hard to watch. Uncomfortable, awkward, and that strange nervous feeling that they are trying keep a secret. Obviously, no one wants to come right out and give away a recipe on something that could make them a butt-load of cash. But, either tell us what's up or keep it locked up in your underground bunker. "So what is the burger made of" followed by a few glances and nervous laughter.
For those who think eating plant based meat is gross, lets specify what you're eating.
Meat is the flesh off a dead corpse's body parts Yummmmmmmmm
+Bob Plansky slaughtered behind closed doors by undocumented immigrants . Because I love my pets and have empathy for animals since I was born ,I cannot watch the slaughter films vegans send me .
+Doug bananaboy have you watched COWspiracy? It's very informative and inspirational. And it doesn't show all that graphic slaughterhouse footage.
+Bob Plansky come on guys, don't get ostrich syndrome and stick your head in the dirt just because this makes you uncomfortable.
Have any of you watched COWspiracy yet?
It's not one of those gore violent slaughter videos, just facts and stats.
If you choose to eat meat, I feel it's your duty to know the things you are contributing to.
And if it's not good enough for your eyes, why is it good enough for your stomach?
Interesting video. Would love to try that burger.
Anyone know what hot plate/ grill?? they are cooking on ?
This video is dryer than the freakin burger!!!!
This video felt super awkward to watch. Either there should have been a preplanning stage or a rehearsal of sorts. Maybe with more experience, you guys will begin to click but man, this was not easy to watch.
How long is the process? Can it be mass produced? What will it be priced?
getting the vibe the momofuku guy was trying to take credit for things he didnt do
charlet is adorable. i want one.
i wonder if this will this be available for a competitive price, because if not then it won't take off. one of these burgers for 10 bucks can't compete with 10lbs of beef for the same price
also i think its fucked up there were only three burgers for four people
the last sentence though
It can compete because it's healthier (meat causes cancer etc) and it is infact cheap.. (less environmental impacts, less murder etc) It's like any other substitute but with the benefit of the iron and "blood" which makes it delicious (and it also comes from plants)
+adlerfresse LP if it's not the same price as beef, then the majority of the population won't care, it's that simple
+plank3000 I honestly think it has to be at least cheaper part of the reason why people eat meat is because its cheap
I MEAN THREE BURGERS FOR FOUR PEOPLE?!
thank god I came across this channel. This stuff has been entertaining me endlessly while waiting for the new Frank Ocean album.
YES! My environmentalist heart has had the best week, supermeat, meatless burgers... I don't think I would personally get myself to eat a burger that mimics meat so well but I'm so exited about this meatless future :)))
Sounds like a great week! Any thoughts on Vegan wine? :D
This video had been fine, if it was three minutes long. This is just terrible.
Sounds like a scam to me....
Its good. I tried it. Honestly, i wouldn’t even notice if all hamburgers were made from this.
what is this burger made of?
l skipped it 5mins in got bored of hearing shit an eventually skipped more until they ate it an l still dont know what its made of..
cancer comments inc
I like how she totally didn't believe in it and was being like blah blah blah booooring technical stuff until she tasted it LOL
Pat is my uncle I tried it a year ago, it was great
i'm not a vegan, but if you do proper research, you'll see that a vegan diet is pretty much the best there is
Thank you for doing your research 🙏🏽🙏🏽
Gr8 b8 m8
Is that why people end up in the hospital or even die from being "vegan" due to lack of nutrition? Iron, zinc, and other metallic substances we need in our bodies are almost completely out of the vegan diet(s). I'm basically saying if we can't have a balanced diet, we'll become malnourished and even worse, die from it.
danny c you can get those minerals from greens, if anything you can always supplement. if people did proper research, they wouldnt be malnourished
The problem is that even the best expertly cooked vegan food is still pretty boring.
Meat and blood doesn't do it for me but if someone chooses it over real meat I'm in all the way.
Everyones hating on the presenters but pat and david are just talking about their passions, you can really tell they are both really excited by this. I think it's pretty revolutionary and I'm a meat eating chef!
When i see David and Momofuku i instantly Upvote
You know I found a REALLY good beef substitute. Beef.
And vegan people in Italy wonder why their baby is dying...
It's not sustainable.
Yes. Beef. Which soon enough will become a luxury to most people due to all the land/water/feed required to produce it.
+ahpadt Hell it's already a luxury for my family.
😂😂😂😂😄😄😄😄😄
she made it weird.
Ugh totally epic. I love this panel of people too!
when can i purchase this meat to cook at home!
post some shit with action bronson
Or Matty he kinda looks like him
That chef sure is putting A LOT of salt on those veggie burgers...
You don't season your vegetables? Shame.
Calvin, yes they do. All foods do if you want them to taste good.
***** Never said that. Vegetables need salt. I guarantee if you've gone to a good restaurant and had a great vegetable dish that there was a pretty healthy amount of salt.
do you eat them raw? no dressing? dips at least?
Can't wait for this to be available in my local grocery :)
This tall twig is hungry af.
Interesting info but THE HOST IS HORRIBLE
wow she is so beautiful!!
when will i be able to try these in europe?
To make the synthetic blood,The DNA that from the plant that creates heme was spliced into yeast so it can be produced in mass quantities easier. The "heme" in most plants is very small so this yeast produces it a lot compared to its weight. The synthetic blood is what's clever
What's the point of being vegan/vegetarian if you're creating stuff that is so meat-like it bleeds?
The point should be to eat things that are as far away from the look, taste or feel of meat, as possible.
Because a lot of the population loves meat. So this is an awesome alternative, especially if they miss that part of their diet to the point of not stepping towards being vegetarian/vegan at all.
There are a lot of people who like meat but are vegetarian for environmental/sustainability purposes, as well as having problems with modern factory farms where animals are treated horribly. This type of thing isn't going to replace meat, but it's one step closer to breaking down those barriers for people who care about certain issues that go further than just diet/health.
Just because someone is vegan, doesn't mean they are obligated to eat this junk food.
I personally rarely eat veggie burgers.
But I never eat fake meat, it reminds me of the real thing and I get grossed out.
These plant based sausages, burgers, fake meat are meant for people who are used to eating meat and but want to go veg.
Btw I eat whole foods, fruits vegetables, nuts, grains, and legumes.
+OSMxLOBBIES That wasn't really my point. You eat what you want. I know I've thought of going vegetarian for environmental reasons but been held back by giving up things like burgers. My point was that if there were better substitutes out there, more on-the-fence people might make the switch. Maybe this isn't the best substitute possible, but it's a start, and it means that better ones are on the way.
Lots of vegan and vegetarian people like the taste of meat. The point of going vegan is to not harm innocent sentient beings. Vegans can eat what the fuck they want in any form and taste as long as it doesn't hurt animals
worst vice presenter
Can't order this if you aren't a restaurant...too bad, I really want to try it.
Its sooo good if you get it well done and crispy on one side. With avacado and lettuce and tomatos... And a seltzer water with peach. Thats heaven.