I work as a data analyst, I do experimentation, and am adjacent to the folks that actually work on the recommendation machine learning models. Your explanation is close to how it works but I think one detail is not talked about where the recommendation is not always completely personalized to you as 1 individual, it is often personalized to people clustered as being similar to you. So you probably have a “UA-cam fraternal twin” who watches almost the same subgenres as you and is a similar age and similar demographic, and all of you belong to the same other clusters like “women age 20-40 with a US IP address” and countless other ways to categorize viewers. The model will check what the chance of that cluster clicking its recommended video. And the model is retrained constantly on past data, always gets a little better based on your or your cluster’s most recent data. I assume because UA-cam has suuuuuch a high volume of data, the model must always be retrained every couple hours/at least daily. Personally I noticed one more thing that affects it. I bulk unsubscribed from every single subscription I had (300+). Then I added back like 60 subscriptions and most of my recommendations were from those subscriptions. So if you do a big change like that, I think it will affect it short term. Long term now most of my recommendations are as they were before I bulk unsubscribed.
Thank you, this saved me watching the video. I did bulk unsub and use a diff ID and it's toned down the "oops, I got caught in the viral road rage videos" one night that peppered everything. 😀😆
I found myself getting really bored with my eye looks awhile back. I decided to try different colors bold one at that!! I love it!! I feel my eyes stand out and I’m getting tons of compliments! Thank you you have helped me so much with the eye looks that you do! I’m gonna be 50 in December it’s never to late to be daring and going for more colorful looks!
I’m 54 and I wear a Pat McGrath special shadow in my eye look every day I do my makeup because I really Iike them and they make me feel happy. I never even wore eyeshadow in my 30s 😂. It’s never too late to change things around!
Yes!!! NEVER TOO OLD!!! I’m 47 and I just got into colorful eyeshadow almost a year ago and I love it!! 🙌🏽💖 Angie has sure taught me about doing colorful eyeshadow. 🙌🏽💖
This is so true! I watch different kinds of content on UA-cam, makeup, political, gaming…. And I go through phases where I watch one genre more than the others and during those phases I’m mostly recommended those videos over the other genres I watch. Such a helpful and great explanation of the algorithm Angie!
I mostly agree with this but I still get frustrated when the algorithm consistently "guesses" wrong. Even when I select "don't recommend this channel" or "I'm not interested", I will *still* get recommendations from those channels (often a popular channel which remains within a genre that does interest me). It does feel like UA-cam promotes forced interaction and overall rewards channels with more clicks, which inevitably leads to redundant content. Recently I started browsing UA-cam with a new account and finally started getting shown new creators and the more creative content I prefer. I hope it lasts at least a little bit 😅
This is a great topic Angie. The algorithm is designed to act like an extension of us showing us content that is like things we have clicked on it. Recently I’ve noticed UA-cam is starting to show me beauty creators I’ve never heard of using brands and pallets that are supposedly popular that I’ve never heard of…….all boring neutral redundant and these creators have decent audiences. It’s like I never knew that world existed.
Sorry if no one cares, but I have to shout this from the rooftops 😄 Today I FINALLY hit pan on my ColourPop Flexitarian super shock highlighter!!! I've used it 146 times this year!!! I know a lot in here love the super shock cheeks, so I just wanted to share my excitement with like minded people 😀
This is one of my favorite types of videos! Chatty GRWM where you spill the tea and give your thoughts. I always learn something. I enjoy new makeup releases and anti-hauls too. For new product reviews and first impressions, I skip ones from brands I don’t purchase from. For example I don’t buy from Pat McGrath so I skip videos about her palettes.
I definitely prefer chatty videos to all other kinds of content. I'm different in that I never click on new releases videos, I find them really boring and unecessarily long. But I enjoy watching other people apply their makeup, and if that includes new products I'll still click if the content looks interesting
I can't "force use" any makeup either, like I just don't understand that mentality and the concept of "hate panning" just to use something up! I like to look back on pans I have created to see what it was I naturally gravitated towards which helps me learn my makeup preferences, I pan naturally just by using what I want to use - that is how I do it:)
I don't know that I'd call it "force use". But I grew up in a home where I had to scrimp and save for make up because I had sensitive skin and couldn't use a lot of drugstore make up (in the 80s and 90s the perfumes were ungodly). That caused a spirit of thrift. As I've aged i have definitely been able to spend on my make up collection but that spirit of thrift still sits in my soul, where a $20 pallette represents 4 hours of babysitting. (Again, 80s and 90s kid ...) I can't just throw it away. So I challenge myself to use what I've bought. I bought it because I loved it, I just am not sure how to use it. But it makes perfect sense that older pallette reviews and tutorials aren't going to get the clicks because those already exist. That's how I found Angie in the first place, looking for inspiration (and courage) to use up a pallette that my comfort zone had only allowed me to use half of. Lol
I get excited about finishing something and feeling like I got my money's worth to the last dreg. Alternatively if a product is good and other products of the same type aren't going to offer substantial differences, I'll have a goal to use up the one I have before buying a new one. For example right now I would like to try a new lip balm, but lip balm, is lip balm and I already have three (they came as a trio) so I am determined to use those up before I buy a new one that's going to do the same job, much the same way, just with a different fragrance ... otherwise I'd end up with 100 lip glosses even though I only it a few times a week at most.
when I am searching for older palette content, I use the filters to search for "newer" uploads and that helps me find the smaller channels with little views (which I prefer usually over the 'big youtubers' content typically) so I do like that I have the ability to filter the results to newer uploads I have not yet seen
i would agree to a point. the algorithm draws some weird conclusions at times. i watch a lot of news (reputable sources) and every once in a while the algorithm will go bananas and decide to pepper my suggestions with odd conspiracy channels because it seems to think that that falls under 'news'. then i reject all the crazy content, it gets itself back under control and a few months later it starts frantically searching for new stuff i might want to see that inevitably is most decidedly NOT what i want to see again. or it shows me a bunch of news clips from years ago. i don't think it understands how staying informed works :D
This is a very interesting convo for sure. I would like to add that, although it is true the algorithm does do some guess work based on past viewing trends for each account, it is not entirely neutral. What it chooses to recommend is not arbitrary and some creators have been buried by it before (this became especially obvious in the gaming community recently, some very eye opening videos were made by POC creators about that). They tend to favour bigger creators or videos that are already trending. Their rules also don't apply consistently (ie: age restrictions, see previous mention about gaming videos). They don't show you everything and even if you search and search specifically what you want, making use of their filters, it can be quite difficult to find. So it's a combination of several factors, viewers' behaviour included.
I like watching videos with old palettes. Sometimes I search for a palette that I own and want to use more and watch a few videos. It gives me some new ideas on what to do with it 🙂
I do this too, however. One thing I've noticed is that people didn't put out content 3°4°5 years ago like they do today. Look for tutorials on ND Gold and you're limited but you look up Rose Quartz and there's a dozen to each 1 on the Natasha palette.
Same I watch old vids all the time especially when it comes to video games I am always watching old games more than new games. And I like looking up old palettes and also if I want to use certain colors I will search like green black eyelook.
The downside of the algorithm is that it will minimize, rather than expand, one area of my interests or creators when I find a new interest or creator.
It's hard cause with new palettes even if I'm not interested in a palette I'll watch for inspiration using what I have in my very large collection. I think I probably have every color eyeshadow a couple times over so I can watch a video on anything and still be able to "recreate" it. I think that also makes videos with older products not do as well because people don't have to necessarily see a video on the product they're currently using to get inspiration if that makes sense.
omg, i do the exact same thing! Also, older videos just were so different. I was doing a lowbuy and decided to watch videos of older palettes I owned to hype myself up to use them, and then I realized old palettes weren't hyped up the way they are now, it's just "so, here's the palette, so pretty, okay let's just use it" and then do a basic ass tutorial, it was cool but it didn't help cause makeup back then was so different from now.
Angie's out here casually offending all the project panners haha 😅 In all seriousness though, I love project panning, but I totally agree with you that I cannot imagine "forcing" myself to use something up if I don't actually want to. As soon as I notice a project panner (even someone whose content I love) starting to "hate pan" products, I move on. That said, I am a total geek for numbers and stats and I think it's super interesting to consider how long it takes to use things up. And with the current state of the world, I believe it's important to view makeup from an anti/conscious consumerist lens from time to time
Okay, this was so helpful. I didn’t realize that when I searched for looks with older palettes, I was still just getting videos from when they were new because I’m getting the most viewed videos. I never even looked at the search filter option. Now I know how to find for more recent videos with older palettes! Yay! This is the kind of content I want to see, so I’ll search and click on those videos!
I would love to see you take your top 5 palettes every year for 4 years (2018, 2019, 2020, and 2021) and rank them. Like the best of your top 20 or something. I think it would be interesting to see how the years stacked up on rank other.
Well said Angie!!! Just like a grocery store, they only keep stocking what ppl keep buying. If u assume it will always be there, one day it wont be, because you stopped showing the store you had an interest in it! Great video as usual!
So true! I haven't been interested in makeup content for about 6 months now, and the algorithm rarely recommends that content for me now. Unfortunately, it seems that I no longer get notifications for some of my favorite creators (yes, the bell is clicked!), so I miss out on a lot of good non-makeup content. Ugh. I'm glad I somehow got the notification for this video - I've missed you, Angie!
If I want to see looks with older palettes I search through specific creators first. I don't just blindly search if that makes sense. I like your videos and Annette's and Heather's and so on, so I'll typically search those channels for content on products first. Maybe that's a way to support our favorite people when they use older products 🤔 but I don't think it would still get enough views.
I really like and agree with very much everything you say here. 🖤🖤 Loved this type of videos, where u just talk what it's in your mind while doing some make up ✨✨🦋🦋
I really like when creators take something new and compare it with something old doing looks with both or different techniques with the two so that if I have that pallets I might be inspired to use both together.
I watch all of your content! I am someone who wants to see looks with the over 100 palettes UA-camrs have sold me on in the last two years, but you are correct. There is something that keeps me clicking on the new even though I’m not buying it. At this point it’s “oh I know I have a color like that!” Or “I bet I have enough of those colors to create this look.” I would love to see a video where you don’t tell us what the products are. Just say first I’m going to put this dark green in my outer corner. Stuff like that. Because after only 2 years of watching beauty content I am confident that I have most of the colors. If not I’ll have something comparable.
I exclusively watch 1 pallet, 3 looks videos and swatch videos because since Covid I haven’t had money to buy new makeup. I only get older videos now and I love it
I just realised that during last year or so I switched to shopping my stash, project pan and makeup declutter and organising videos almost completely 🤔. I love watching people who are more creative (yes, Angie, perfect word!!!) with the stuff they have. And, like, I already have a problem with "buying makeup not to use it, but to fill gaping void in my soul 🥴", so shopping my stash and project pan videos are very helpful and inspiring to me. Also, we just had started repaying pretty solid debt for our apartment and I love watching creators, who are dealing with same stuff, ultimate relatability in 30+ bracket 😅. So, yeah, I'm 50 grand in debt, my makeup budget is negative, no new makeup for me today thank you veeeery much 😅
Now a days the majority of the time I’m mainly clicking on videos by creators thag I subscribe to, and when I’m given notifications for. And the reason for that is because I do shuffle around a lot, and UA-cam will think I’m into something but by the time the algorithm figures it out I’m already over that topic and on to the next thing. But by then all UA-cam wants to show me is things from that topic. And that’s not even with “new makeup”. It’s whole entire topics that I shift from. Basically the algorithm doesn’t understand me very well. Or it’s just slow to catch on.
Oh, man, me too on the panning! I tried a shop my stash basket that I was to use a couple times a week for a month and film a couple videos with it and it was a disaster. I actively avoided it and it took me 6 mos to film and update on it! I was so bored with it. I don't want to track, or HAVE to use anything. But I DO love using what I have, and I also like to search for looks with a palette. But now, I'm going to go a little deeper down the search list to find creators who are making new content with old palettes. Thanks for such great info on how to train the algorithm to show what you want to see!
Angie, I think you are definitely onto something! I say this because in the past and even now I enjoy watching older content of the creators I feel some kind of a connection to. So when I get on a kick to go back and binge on some older videos, my feed suddenly has tons of older videos suggested to me! I don’t always want to watch the “New New” when I want inspiration for looks with some of my older palettes , I seek out videos showing looks with whatever palette I am wanting to use! Now , that being said , I usually seek out the videos from creators I watch on the regular. I rarely just look for videos because someone is using a certain palette . Though that isn’t always the case and I have found creators I previously didn’t watch and because I enjoyed the video, I began watching their newer content ! So, I personally like watching older tutorials and like watching the newer content too! My feeds are pretty much full of both most of the time. I also wanted to mention that there are creators (you being one of those) that I will pretty much watch just about anything they put out ! This is because I really love what they are doing and I really enjoy their personalities! And because I find them refreshing , funny, or for a thousand other reasons . But I am never disappointed by the content they are sharing. LOL or maybe I’m just easily entertained.
Let me give you all one piece of advice. If you ever watch so much as _one_ duck video (like from the awesome Dunkin Ducks, where the duck taste-tests ice water from different drive-thrus), UA-cam will NEVER stop recommending ALL the duck videos for you. Consider yourself forewarned.
For me, personally, it's less about the palletes and more about your interesting colour combos and learning new things I could do for myself. I may not have the same pallete as you, but I for sure have enough colours to replicate looks! Also, you're usually on my front page even when there is no other makeup videos, I just like your vibe ❤️
yes this is so true! I have a very small channel where I talk about books (aka BookTube) and I feel like some of these same discussions keep happening there too. It's frustrating to see people say 'no one does ____' when there are actually probably lots of people making that content, especially small channels and marginalized creators. Like, you have to actually put in effort to seek things out! of course there are plenty of biases in the algorithm as well, but viewers also need to look for something before saying it's not there side note - I can't remember if I've commented this before but I so appreciate that you add captions! 💞
I like videos of older palettes, the best between 1 to 2 year old videos. I find many looks, reviews and so on and the palette is still available. So I can make the best decision to buy or not.
hi Angelica.. I absolutely hate that.. ppl don't like to revisit older makeup.. I know I always hear you say.. they don't get good reviews.. but I do appreciate when you and other creators do pull out the oldies but goodies 😀😀🥰🥰 because I know for sure I get overwhelmed by the new stuff.. coming and coming 😢. I hear you on clicking on videos that may express what you want to see.. but.. like you mentioned most if not all creators are pushing the same video .." PR .. look what came in the mail." . The lastest make-up.. and than I have an affiliate code... Soo I won't get that old makeup video..
You are very correct when it comes to the algorithm showing us what it believes we want to see. I haven’t watched any makeup videos for months and UA-cam hasn’t recommended any for me. I looked you up to see what you had been up to as I used to watch your videos religiously, and after watching just one video UA-cam is recommending me your videos again.
I LOVEEEEE this video!! I was stuck on 'understanding the algorithm' for so long when I started on UA-cam, but it's not the algorithm AT ALL! It's about understanding your audience, then you'll find better views! I haven't seen any bigger creator talk about this, so it's so nice to hear your views :) (EDIT) As a project panner..... no offence taken pahahah :D )
I do want to add that it’s well documented that these algorithms have biases against POC because of the unintentional bias of the people who created them. It’s a well known common issue in machine learning. POC do put things like dark skin, tan skin, etc into their videos and descriptions but and search results still often bury them under white creators who’s videos have more views on the same topic.
I’ve been doing my best to diversify my content: makeup, fragrance, nail polish, fashion, movie reviews, drink making, etc to fit my interests. My algorithm is nice and diverse. Love from the spooky Pine Barrens in NJ
I enjoy panning content because of the satisfaction of finishing a product and seeing how long it actually takes. Does it mean I want panning content from all beauty YT? No! I follow beauty channels that do creative content, that do the new new, and panning projects, AND subscription box content too even though I'm not planning to buy any subscription boxes or panning my own makeup or buying all the new releases. I know I click more on videos with new releases for the same reason I watch beauty news videos - I'd like to see what brands come out with and what's on the market. Very good topic Angie!
It's funny because I have found a lot of new channels lately doing throw back videos and project panning and tutorials. I also look for old palettes I have and dig for tuturials for inspiration and not from top creators,I scroll and click on new people or someone random. I just mix it up and watch the new new, and panning or pairimg palettes, themed tutorials . Haha, and I always watch you just because I enjoy your content even if I don't care about the particular product. Love this look !!
I understand where you're coming from. I used to love makeup videos but lately not so much... I love your fashion style and wish you'd make more videos on that ❤️
Angie you are telling the whole truth!!! I’ve been using a lot of my older eyeshadow palette’s the last couple month’s. Now when I get on UA-cam, all of you and Heather’s older video’s pop up. I think you and Heather’s channels pop up because I watch you both more than any other UA-camrs. I just did a look yesterday using the Gramlite (Icee) eyeshadow palette’s. So because I’ve been using my older eyeshadow palette’s, I’ve been looking up the palette’s but I also type in you and Heather’s name. Thank God you both have video’s using all the older palette’s I’ve been using lately. I would either recreate one of y’all looks and I definitely get inspiration from watching both of y’all UA-cam channel’s!! 💖💕
As someone who creates makeup videos, I agree with this! And on the flip side I have been focusing on "older makeup" recently on my channel and not reviewing new things (finding out you're pregnant will def shift your perspective and spending habits lolol) and I've noticed a slow down in growth and views on my channel the last two months or so since I'm not reviewing anything new. Even video types that a few months ago would get me quite a few views (i.e. empties or Sephora sale recs) are getting less cuz I assume my channel is being shown to less people. It's a little bit of a bummer and I'm trying to not let it discourage me!
Speaking only for myself when I buy makeup for the most part like 95% it is considered “ old” I can’t buy things on release I don’t set my alarm on launch day it’s always much later that I get to buy it , and many times I don’t get to own it because it sold out and was limited edition or I’m waiting a long time for it to come back in stock . I got extremely lucky that I was able to get your Hella palette and that’s because the last restock was huge and I’d be over the moon if the Brands I loved did restocks that big on their Collab palettes but I know that’s not going to be case unfortunately , with the cost of just trying to live having doubled and in some areas tripled my purchases have seriously dropped and I didn’t buy much to begin with I’d save money to buy 3 or 4 things at once then start the cycle again. I don’t think I’ve ever bought something new when it was “ new” I get overwhelmed just watching your weekly videos on all the new stuff launching I couldn’t imagine my job being tied to it I can definitely understand your stress , the stress of feeling that if you don’t get it to review it your add sense is affected which is your paycheck and in your job money has to spent in order to be earned in one form or another. Your job isn’t physically hard but it has to mentally stressful and draining always thinking of new ideas and the eye strain from sitting in front of a computer editing, then worrying over views because nothing about this job is secure in knowing how much your cheque is going to be not like “ normal “ jobs where you know every payday because the hrs stay roughly the same. Everybody’s job carries stress in one form or another some way more than others but regardless it’s there , it’s knowing how to try and make the best out of whatever it is you do that matters . I hope everyone that reads this has a wonderful day do.
You are absolutely right about the algorithm as it is based on machine learning from the users action. This is how machine learning works, it learns from what the user selects. Yes UA-cam will ‘push’ some things as promos and sponsored posts but on the whole the content is based on preferences.
I like your commentary about how this works. Your feelings about project pan are similar to my feelings about declutter. I kind of like watching people find ways to use up a product or creatively revisit an older item, but I just can't figure out why I would need to see someone cleaning out makeup drawers or throwing things away. It seems so wasteful. I will have to teach the algorithm to be more effective.
Interesting video! 100% agree that algorithms are determined by viewer interest. I do think that UA-cam has bugs and issues regularly though (as any massive company would) and that resolving those issues is incredibly difficult if UA-cam doesn’t make a concerted effort to do so.
I really enjoy videos like this, talking about how things really work. I'm the geek that watches director's commentary on movies to learn what goes on behind the scenes, and the logistics of the movie. This was great! 💜💜💜
I agree. I have started being more creative with the videos I watch, so my recommendations are different. Which is good, I want more variety. And when I search for an old pallet, I do have to watch quite a few to see different ideas. So I tend to look for current videos and use my old pallets to create the look.
This on the heels of Samantha possibly dipping out...idk, if everyone including the algorithm could just support the good ones I would appreciate it, thanks.
To be clear- the algorithm isn't based on what an individual likes but on what a group of similar people like. My other thought was that if I watch a review of new makeup from you Angie 99 times out of 100 it is NOT because I am interested in that new makeup, BUT because I love seeing you create new looks. So then the algorithm isn't going to make that distinction, and the hamster wheel is perpetuated. How can creators parse the nuances of what people actually click on certain videos for? This might be impossible. Comments give some clues, but it's still a gamble. Especially when it is one's living and not purely for fun or personal interest.
You're right. As a viewer, you can also tell the algorithm "don't show me this creator" and you can rate their suggestions. I totally use these features. I also think that other viewers that share one or more subscriptions with you can affect the videos that are suggested to you.
Sometimes I love watching black head extraction, but I really don't want UA-cam to recommend them to me. What I does after watching them is immediately going to my watch history and delete whatever I watched and don't want to see more of. It usually does the trick. Or if you get videos recommended you're not interested in you can and should actively tell UA-cam that you're not interested in that video and at some point YT will stop. Train UA-cam.
I didn't realise when I searched for older palettes that they were shown in order of views or likes. I wondered why I have to scroll through loads of videos to find any by creators I watch! I had assumed initially it would show the videos from who I was subscribed to first and quickly realised it didn't, at least now I know why. Next time I'll add the creator name to my search to save masses of scrolling! I tried watching project pan videos and only these 3 palettes for the month type of videos. I have a pretty big collection and I prefer to go with what I feel on the day, and not put constraints on myself.
As a low-income student, currently, panning helps fight the FOMO. I'm not being forced to use it, I am playing to see if I can re-create new palettes with my current items. I'm also a bit of a data nerd so counting uses/ doing the math to determine the value of that product is super interesting to me. 😅
While I totally get your frustration, Angie, I gotta admit I truly am the most interested in the newness. I'm a makeup artist with an evergrowing collection, as I'm very passionate about makeup products and I borderline collect them, and of course the thing that excites me the most is seeing all the new launches get reviewed so I can gen an idea of which of them I'm going to purchase next. I very rarely, if ever, click on videos with old products, as I've already seen enough of those at the time of their release. So while I empathize with creators struggling to keep up, I have to admit that it is indeed what most of us want to see..
Okay now I want that Strawberry palette 🥺 I like to watch Anwen here on UA-cam, she was doing a lot of AliExpress makeup hauls, Ucanbe, Focallure etc. And she does some beautiful eye looks, and she's funny as heck. Now she does some videos with her cats, and some makeup hauls, and she's discussed subjects such as this video.
I agree with a lot of what you’re saying about the algorithm, but at the same time, UA-cam is constantly suggesting videos to me that I simply have NO interest in. Not because I click on videos like those (in fact, I often make the effort to indicate “not interested”), but maybe because so many other people who enjoy the videos that I DO like frequently click on the video topics I don’t want to see, and that’s what messes up the results for me. It’s definitely an imperfect system. As a side note, you might be missing out on content you enjoy by completely discounting project panning. I totally get not wanting to watch people force themselves to use products until they hit pan. (That’s not my cup of tea either.) But I’ve found several beauty creators here who have a very different take on panning. It has nothing to do with using up product. Instead, it focuses on testing products over a certain amount of time and then giving particularly insightful reviews or conducting slow, thoughtful declutters. These creators are often using “older” makeup in these projects. And it really fosters a spirit of appreciation and gratitude. It has certainly inspired me to enjoy the makeup I already have a lot more. I only mention this because you’re looking for more creative beauty content, and there are a couple of real gems hiding under the project pan rock - even for those of us not typically interested in panning. 😉
oh I should have added in the video: the algorithm will also suggest videos that are watched by people that watch the same channels/videos as you, like a "others are interested in this too, so might you". but keep clicking not interested, that's how I taught YT that I dont wanna watch drama hehe :P
As someone who bought ABH Riviera during the panettone, can confirm the struggle is real searching for more recent videos. Then again, it's a colourful palette and the hype drops faster than everyday neutrals.
I would love to see videos using palettes I already own to be inspired again! Even ones I don’t so that I can figure out what I have that’s similar. I just watched one and am super pleased in what it had me digging for in my bottom drawer!
I would definitely watch a Throwback Thursday video. I’ve been searching for older videos lately because all I was seeing is the new releases and the new advent calendars and what’s new at Sephora and the Haus Labs rebrand everywhere and I am really over it already. A lot of times newer(ish) creators don’t have the huge makeup collection that well established creators have so they’ll use older stuff so I’ve been trying to seek them out and see what they’ve got going on. 🎃 👻 🕸️
That is EXACTLY it Angie! We click on these new new videos to see if we are interested in this release. NOT because we are necessarily going to buy them.
I wish there was the ability to not show them on one's feed. Because I personally enjoy shorts quite a bit. And I would hate for other people like you for example to dislike UA-cam, because me and others are freequently watching them.
well that won't work I think because the UA-cam shorts are doing better on this platform right now than the long form content. so all this does it punish the creators that are forced to do them to be able to keep their job.
@@AngelicaNyqvist I follow plenty of creators that do not do shorts. I don't think it's necessary to be successful, but that's just my opinion. I think my issue is that I only watch UA-cam on my laptop, so the format of shorts doesn't look good there. I absolutely will not take my phone off of silent lol I'm not one of these tik tok kids lol so I can't ever see it being beneficial to me. But maybe UA-cam is after the younger people who only watch on their phones?
@@MidnightMajesty I hope UA-cam will do a separate subscription feed for shorts. But I dont think they are going away and right now as a creator you cant ignore trends :)
I love this - you have said it so well - it is totally the viewer who ramps up trends and makes videos go viral - as humans, we always have a choice in everything we do (generally), including what videos we choose to click on - just because UA-cam puts it in front of you doesn't mean they are forcing you to watch it. Great video, thanks :)
I recently went thru my Subscriptions List to refamiliarize myself with it & prune it down. I did delete some channels but it was mainly because they hadn't uploaded in over X amount of years. I was pleasantly surprised to find out Beauty Content was actually a small percentage of My List. Art/Artists & History/Science content makes up the largest percentage, with Pop Culture/Entertainment & Beauty making up the smallest percentage. Lately my recommendeds have skewed heavily towards Art/Artists. There are many people that I like doing Beauty Content but after awhile seeing multiple people talking about the same trends/products just gets repetitive & dull. As for panning, the only products I use up completely are my base skincare & makeup products. Moisturizers, cleansers, mascara, concealer, foundation, brow products all get used up & replaced by same. Color cosmetics is where I rotate. I have plenty of eyeshadow & blush & lip products to not get bored or ever pan before it expires. That's why I no longer buy the newest things unless I am replacing/upgrading what I have already. Pretty sure we all have enough makeup at this point... UA-cam isn't TikTok. Be assertive in teaching the algorithm what to recommend to you. Use the Search function to broaden your consumption. It responds to what you watch.
I couldn’t agree more! I am in a almost no buy. I have a ton of panning content in my suggestions bc that has resonated with me since I have decided to start curating my collection. Why? Because I searched those out!
If I click on a video, I'll get all of that person's content for the past 3 years non-stop as my next video to play. Which sometimes is fine, but I'd rather watch a variety. Samantha March said she may be quitting youtube, and it's really sad that we've gone down this road. I've also seen other creators ask for people to just watch their videos in the background w/o the sound on to try to help them. (and I have because I like their content in general, just not all of their videos.) Anyway, I enjoy almost everything you post because you're funny, you're honest and you like colorful things. Some days though I just can't watch anything make-up related so I skip those days.
this is so interesting to me! I’ve always wondered how people choose the video they’re going to watch on UA-cam. For me, personally, I have only ever watched things that were recommended for me maybe five times total in all the years I’ve been watching. I literally just go straight to my subscription page and click on each one that shows new content, and watch it. 🤷🏻♀️
Also you can tell UA-cam you're not interested in a video or channel by selecting the option on the 3 dots menu, this is very useful to quickly teach the algorithm what you DON'T want to see!
Angie, I do watch your videos avidly and with delight. I am a neutral girl and color scres me and fascinates me. The look of today is amazing! I do find your color choices very unusual and fascinating. Love it and please keep doing it :) PS: Maybe one day I will become brave and try some color on my eyes. Maybe you can create a video talking about color combinations/looks using all you have on your collection.
This is exactly why I have two different UA-cam accounts. This one I'm commenting on now is PURELY for makeup and beauty content. That's all I want here. And because I started watching a beauty creator who mixes movie reviews with makeup, I started getting a lot of reaction video type of recommendations, so I had to essentially keep subscribed to her but delete my watch history from her vids and then the recommended reaction videos that I was genuinely interested in, I copied the URL and would watch them on my other YT account instead (the one for non-beauty). And then the algorithm got back on track with purely traditional beauty content. Any new recommended beauty creators, I typically open their video in a new private browser so I can decide first how I feel about their content before I decide to let YT know they were right. lol. It might seem excessive, but curating my feeds (not just on YT but on IG as well) makes for a way more positive experience and I'm happy with the kind of content I get recommended by using the algorithm to my advantage as a viewer. Edit: Oh and when it comes to looking for older products, I always sort my results by upload date so I can get the most recent videos rather than the most popular ones at the height of the release.
Very interesting video! I totally agree. I have tested out the algorithm and it does show you more of what it thinks you’re interested in based on what you watch and hitting the like button. If you ‘like’ a video you see more of them. Thanks for sharing!
I recently pulled out the colourpop good sport palette to play with. Perfect season for some oldies but goodies. Actually, I went back 3 years ago on your video and a few others to get some more inspiration 🥰
While overall the algorithm is curated by the individual, the recommendations are definitely curated by the community. In 2020 I was recommended the channel "Cracking the Cryptic" which is mostly number puzzle/sudoku content. I had never told UA-cam I liked puzzles in any way, but James Charles shouted out the video around the same time. I never saw his shout out and have never subbed to JC, but UA-cam saw a lot of cross over in makeup content and this specific channel's puzzle content and suggested it to me. It's funny how things go with algorithms.
I find algorithms frustrating as an artist wanting to get people to see my art work. I'm not on UA-cam but I've seen how they've changed over the years. It is hard to feel you need to sell your "self" to get views.
So we created this monster and it's up to us to stop it! Thanks Angie, lol 😆 😘 Google is bad for this, you click on one weird news story and next thing you know you get a million "suggestions" about "breaking" news that I would rather never know happened, lol. But you are right, 100%!
I agree that we are making the algorithm do what it does, so that’s a good point. (I haven’t seen the whole video yet as I comment) But I was thinking about a problem I have with UA-cam’s algorithm, and that is the way a like and a dislike both promotes videos, so we end up with extremes in both directions. Of course extremes are interesting, but I would like it more if dislikes negativity affected a video. (I’m now talking about the whole UA-cam world more than makeup UA-cam) And I’ve been thinking about a more nuanced topic also: what if I for example loved goth makeup a lot, but a channel I was watching had more mainstream makeup tutorials and reviews that appealed to many more of the viewers, then maybe the UA-camr would look at the numbers and logically stop the goth looks and only focus on the popular videos. I don’t know if that would always be the result, but I’m concerned that videos will be more and more similar and minority interests will not be prioritised, because why would they. I would be interested to hear your thoughts on all of this, because you know a lot more about all this than I do. It’s an interesting discussion:)
I love Bright Sun Films! My mom calls me an old woman for being 28 and watching business history instead of anything else. 😂 ETA: And where *are* your Throwback Thursday videos? 🤔 (I’m kidding, I’m a fairly new subscriber, but I would definitely enjoy watching Throwback Thursday is you were ever to bring it back. 🤗 I recently decided to start doing my makeup more and different from the always natural/no makeup makeup looks I always do, so I want to use more color or use different techniques. So I’ve been searching for tutorials and GRWMs for inspiration. That’s how I found you!)
I really enjoy ranking videos, or stuff like the series you did a while ago, like the battle of the berries or the purples, I think it's a great way to show things you already own
I watch such a variation of videos and agree. Anything recommended in my feed is done based on the type of videos I watch. So true. I feel also that some enjoy drama channels and personally I love human Interaction. I am active most on smaller UA-camrs like you because I can build a rapport with the creator. Erica Congur and I are Anam Cara, my soul friend and sister. I found you here too and love you all here because we act like adults and all people love more relatable material. Also I love reading some comments the subscribers comments and see some funny people. LOL
You're totally right that when I search for videos using palettes I own I tend to click on those with the most views, and those videos were made at the time the palette was released. And I admit I watch videos with new palettes even if I may not be purchasing it because maybe I will in the future if there are good reviews, and watching swatches is very satisfying haha
I work as a data analyst, I do experimentation, and am adjacent to the folks that actually work on the recommendation machine learning models. Your explanation is close to how it works but I think one detail is not talked about where the recommendation is not always completely personalized to you as 1 individual, it is often personalized to people clustered as being similar to you. So you probably have a “UA-cam fraternal twin” who watches almost the same subgenres as you and is a similar age and similar demographic, and all of you belong to the same other clusters like “women age 20-40 with a US IP address” and countless other ways to categorize viewers. The model will check what the chance of that cluster clicking its recommended video. And the model is retrained constantly on past data, always gets a little better based on your or your cluster’s most recent data. I assume because UA-cam has suuuuuch a high volume of data, the model must always be retrained every couple hours/at least daily.
Personally I noticed one more thing that affects it. I bulk unsubscribed from every single subscription I had (300+). Then I added back like 60 subscriptions and most of my recommendations were from those subscriptions. So if you do a big change like that, I think it will affect it short term. Long term now most of my recommendations are as they were before I bulk unsubscribed.
Yeah I forgot to add the part of YT guesses based on ppl similar to you, what they click on. Maybe I’ll do a part 2 🙈
I noticed that sometimes I get this message under videos in my recommended that says "viewers of this creator also watch this creator"
+ampersignia That’s interesting. Is that similar to a lookalike audience in LinkedIn?
Thank you, this saved me watching the video. I did bulk unsub and use a diff ID and it's toned down the "oops, I got caught in the viral road rage videos" one night that peppered everything. 😀😆
Yes! Collaborative filtering!
I found myself getting really bored with my eye looks awhile back. I decided to try different colors bold one at that!! I love it!! I feel my eyes stand out and I’m getting tons of compliments! Thank you you have helped me so much with the eye looks that you do! I’m gonna be 50 in December it’s never to late to be daring and going for more colorful looks!
yeah so exciting! :D
Tara mama, I so agree!! I just turned 46 this past July, and I'm breaking out too! Spicing it up a little!! All thanks to Angie 💕😍💕
I’m 54 and I wear a Pat McGrath special shadow in my eye look every day I do my makeup because I really Iike them and they make me feel happy. I never even wore eyeshadow in my 30s 😂. It’s never too late to change things around!
Yes!!! NEVER TOO OLD!!! I’m 47 and I just got into colorful eyeshadow almost a year ago and I love it!! 🙌🏽💖
Angie has sure taught me about doing colorful eyeshadow. 🙌🏽💖
This is so true! I watch different kinds of content on UA-cam, makeup, political, gaming…. And I go through phases where I watch one genre more than the others and during those phases I’m mostly recommended those videos over the other genres I watch. Such a helpful and great explanation of the algorithm Angie!
Im so happy you liked it :D
I mostly agree with this but I still get frustrated when the algorithm consistently "guesses" wrong. Even when I select "don't recommend this channel" or "I'm not interested", I will *still* get recommendations from those channels (often a popular channel which remains within a genre that does interest me). It does feel like UA-cam promotes forced interaction and overall rewards channels with more clicks, which inevitably leads to redundant content. Recently I started browsing UA-cam with a new account and finally started getting shown new creators and the more creative content I prefer. I hope it lasts at least a little bit 😅
This is a great topic Angie. The algorithm is designed to act like an extension of us showing us content that is like things we have clicked on it.
Recently I’ve noticed UA-cam is starting to show me beauty creators I’ve never heard of using brands and pallets that are supposedly popular that I’ve never heard of…….all boring neutral redundant and these creators have decent audiences. It’s like I never knew that world existed.
Sorry if no one cares, but I have to shout this from the rooftops 😄 Today I FINALLY hit pan on my ColourPop Flexitarian super shock highlighter!!! I've used it 146 times this year!!! I know a lot in here love the super shock cheeks, so I just wanted to share my excitement with like minded people 😀
👏🏼 love that!💕💕💕
I am excited for you! It's definitely worth a shout out! Achievement!
I would SOOO watch a Throwback Thursday from you, Angie!
The title attacking me before I’ve had coffee (most sugar but still) 🤣
hold on to your panties 😂 (and coffee cup!)
Hahaha right?
🤣
I second this! All the way down to the coffee mostly sugar part 😅
Right!?🤣🙃
This is one of my favorite types of videos! Chatty GRWM where you spill the tea and give your thoughts. I always learn something. I enjoy new makeup releases and anti-hauls too. For new product reviews and first impressions, I skip ones from brands I don’t purchase from. For example I don’t buy from Pat McGrath so I skip videos about her palettes.
I definitely prefer chatty videos to all other kinds of content. I'm different in that I never click on new releases videos, I find them really boring and unecessarily long. But I enjoy watching other people apply their makeup, and if that includes new products I'll still click if the content looks interesting
I can't "force use" any makeup either, like I just don't understand that mentality and the concept of "hate panning" just to use something up! I like to look back on pans I have created to see what it was I naturally gravitated towards which helps me learn my makeup preferences, I pan naturally just by using what I want to use - that is how I do it:)
I don't know that I'd call it "force use". But I grew up in a home where I had to scrimp and save for make up because I had sensitive skin and couldn't use a lot of drugstore make up (in the 80s and 90s the perfumes were ungodly). That caused a spirit of thrift. As I've aged i have definitely been able to spend on my make up collection but that spirit of thrift still sits in my soul, where a $20 pallette represents 4 hours of babysitting. (Again, 80s and 90s kid ...) I can't just throw it away. So I challenge myself to use what I've bought. I bought it because I loved it, I just am not sure how to use it. But it makes perfect sense that older pallette reviews and tutorials aren't going to get the clicks because those already exist. That's how I found Angie in the first place, looking for inspiration (and courage) to use up a pallette that my comfort zone had only allowed me to use half of. Lol
I get excited about finishing something and feeling like I got my money's worth to the last dreg. Alternatively if a product is good and other products of the same type aren't going to offer substantial differences, I'll have a goal to use up the one I have before buying a new one. For example right now I would like to try a new lip balm, but lip balm, is lip balm and I already have three (they came as a trio) so I am determined to use those up before I buy a new one that's going to do the same job, much the same way, just with a different fragrance ... otherwise I'd end up with 100 lip glosses even though I only it a few times a week at most.
when I am searching for older palette content, I use the filters to search for "newer" uploads and that helps me find the smaller channels with little views (which I prefer usually over the 'big youtubers' content typically) so I do like that I have the ability to filter the results to newer uploads I have not yet seen
That's such a great idea!
Wow!! I’m gonna do that now!! Thanks for the tip!!
i would agree to a point. the algorithm draws some weird conclusions at times. i watch a lot of news (reputable sources) and every once in a while the algorithm will go bananas and decide to pepper my suggestions with odd conspiracy channels because it seems to think that that falls under 'news'. then i reject all the crazy content, it gets itself back under control and a few months later it starts frantically searching for new stuff i might want to see that inevitably is most decidedly NOT what i want to see again. or it shows me a bunch of news clips from years ago. i don't think it understands how staying informed works :D
This is a very interesting convo for sure. I would like to add that, although it is true the algorithm does do some guess work based on past viewing trends for each account, it is not entirely neutral. What it chooses to recommend is not arbitrary and some creators have been buried by it before (this became especially obvious in the gaming community recently, some very eye opening videos were made by POC creators about that). They tend to favour bigger creators or videos that are already trending. Their rules also don't apply consistently (ie: age restrictions, see previous mention about gaming videos). They don't show you everything and even if you search and search specifically what you want, making use of their filters, it can be quite difficult to find. So it's a combination of several factors, viewers' behaviour included.
I like watching videos with old palettes. Sometimes I search for a palette that I own and want to use more and watch a few videos. It gives me some new ideas on what to do with it 🙂
I do this too! It helps hype me up to use palettes I already own! 😊
I do this too, however. One thing I've noticed is that people didn't put out content 3°4°5 years ago like they do today. Look for tutorials on ND Gold and you're limited but you look up Rose Quartz and there's a dozen to each 1 on the Natasha palette.
Same I watch old vids all the time especially when it comes to video games I am always watching old games more than new games. And I like looking up old palettes and also if I want to use certain colors I will search like green black eyelook.
The downside of the algorithm is that it will minimize, rather than expand, one area of my interests or creators when I find a new interest or creator.
It's hard cause with new palettes even if I'm not interested in a palette I'll watch for inspiration using what I have in my very large collection. I think I probably have every color eyeshadow a couple times over so I can watch a video on anything and still be able to "recreate" it. I think that also makes videos with older products not do as well because people don't have to necessarily see a video on the product they're currently using to get inspiration if that makes sense.
omg, i do the exact same thing! Also, older videos just were so different. I was doing a lowbuy and decided to watch videos of older palettes I owned to hype myself up to use them, and then I realized old palettes weren't hyped up the way they are now, it's just "so, here's the palette, so pretty, okay let's just use it" and then do a basic ass tutorial, it was cool but it didn't help cause makeup back then was so different from now.
Angie's out here casually offending all the project panners haha 😅
In all seriousness though, I love project panning, but I totally agree with you that I cannot imagine "forcing" myself to use something up if I don't actually want to. As soon as I notice a project panner (even someone whose content I love) starting to "hate pan" products, I move on.
That said, I am a total geek for numbers and stats and I think it's super interesting to consider how long it takes to use things up.
And with the current state of the world, I believe it's important to view makeup from an anti/conscious consumerist lens from time to time
Okay, this was so helpful. I didn’t realize that when I searched for looks with older palettes, I was still just getting videos from when they were new because I’m getting the most viewed videos. I never even looked at the search filter option. Now I know how to find for more recent videos with older palettes! Yay! This is the kind of content I want to see, so I’ll search and click on those videos!
I would love to see you take your top 5 palettes every year for 4 years (2018, 2019, 2020, and 2021) and rank them. Like the best of your top 20 or something. I think it would be interesting to see how the years stacked up on rank other.
This is definitely a cool idea, and I’m here for it!
Well said Angie!!! Just like a grocery store, they only keep stocking what ppl keep buying. If u assume it will always be there, one day it wont be, because you stopped showing the store you had an interest in it! Great video as usual!
So true! I haven't been interested in makeup content for about 6 months now, and the algorithm rarely recommends that content for me now. Unfortunately, it seems that I no longer get notifications for some of my favorite creators (yes, the bell is clicked!), so I miss out on a lot of good non-makeup content. Ugh. I'm glad I somehow got the notification for this video - I've missed you, Angie!
If I want to see looks with older palettes I search through specific creators first. I don't just blindly search if that makes sense. I like your videos and Annette's and Heather's and so on, so I'll typically search those channels for content on products first. Maybe that's a way to support our favorite people when they use older products 🤔 but I don't think it would still get enough views.
I really like and agree with very much everything you say here. 🖤🖤 Loved this type of videos, where u just talk what it's in your mind while doing some make up ✨✨🦋🦋
Thank you so much!!
I really like when creators take something new and compare it with something old doing looks with both or different techniques with the two so that if I have that pallets I might be inspired to use both together.
I watch all of your content! I am someone who wants to see looks with the over 100 palettes UA-camrs have sold me on in the last two years, but you are correct. There is something that keeps me clicking on the new even though I’m not buying it. At this point it’s “oh I know I have a color like that!” Or “I bet I have enough of those colors to create this look.” I would love to see a video where you don’t tell us what the products are. Just say first I’m going to put this dark green in my outer corner. Stuff like that. Because after only 2 years of watching beauty content I am confident that I have most of the colors. If not I’ll have something comparable.
I exclusively watch 1 pallet, 3 looks videos and swatch videos because since Covid I haven’t had money to buy new makeup. I only get older videos now and I love it
Ooohh! Rediscovered is the perfect title for a series. You have such a great collection that you could do tons of fun videos.
I just realised that during last year or so I switched to shopping my stash, project pan and makeup declutter and organising videos almost completely 🤔. I love watching people who are more creative (yes, Angie, perfect word!!!) with the stuff they have. And, like, I already have a problem with "buying makeup not to use it, but to fill gaping void in my soul 🥴", so shopping my stash and project pan videos are very helpful and inspiring to me.
Also, we just had started repaying pretty solid debt for our apartment and I love watching creators, who are dealing with same stuff, ultimate relatability in 30+ bracket 😅. So, yeah, I'm 50 grand in debt, my makeup budget is negative, no new makeup for me today thank you veeeery much 😅
Now a days the majority of the time I’m mainly clicking on videos by creators thag I subscribe to, and when I’m given notifications for. And the reason for that is because I do shuffle around a lot, and UA-cam will think I’m into something but by the time the algorithm figures it out I’m already over that topic and on to the next thing. But by then all UA-cam wants to show me is things from that topic. And that’s not even with “new makeup”. It’s whole entire topics that I shift from. Basically the algorithm doesn’t understand me very well. Or it’s just slow to catch on.
Oh, man, me too on the panning! I tried a shop my stash basket that I was to use a couple times a week for a month and film a couple videos with it and it was a disaster. I actively avoided it and it took me 6 mos to film and update on it! I was so bored with it. I don't want to track, or HAVE to use anything. But I DO love using what I have, and I also like to search for looks with a palette. But now, I'm going to go a little deeper down the search list to find creators who are making new content with old palettes. Thanks for such great info on how to train the algorithm to show what you want to see!
Angie, I think you are definitely onto something! I say this because in the past and even now I enjoy watching older content of the creators I feel some kind of a connection to. So when I get on a kick to go back and binge on some older videos, my feed suddenly has tons of older videos suggested to me! I don’t always want to watch the “New New” when I want inspiration for looks with some of my older palettes , I seek out videos showing looks with whatever palette I am wanting to use! Now , that being said , I usually seek out the videos from creators I watch on the regular. I rarely just look for videos because someone is using a certain palette . Though that isn’t always the case and I have found creators I previously didn’t watch and because I enjoyed the video, I began watching their newer content ! So, I personally like watching older tutorials and like watching the newer content too! My feeds are pretty much full of both most of the time.
I also wanted to mention that there are creators (you being one of those) that I will pretty much watch just about anything they put out ! This is because I really love what they are doing and I really enjoy their personalities! And because I find them refreshing , funny, or for a thousand other reasons . But I am never disappointed by the content they are sharing. LOL or maybe I’m just easily entertained.
Let me give you all one piece of advice. If you ever watch so much as _one_ duck video (like from the awesome Dunkin Ducks, where the duck taste-tests ice water from different drive-thrus), UA-cam will NEVER stop recommending ALL the duck videos for you. Consider yourself forewarned.
hahahaha!
For me, personally, it's less about the palletes and more about your interesting colour combos and learning new things I could do for myself. I may not have the same pallete as you, but I for sure have enough colours to replicate looks!
Also, you're usually on my front page even when there is no other makeup videos, I just like your vibe ❤️
yes this is so true! I have a very small channel where I talk about books (aka BookTube) and I feel like some of these same discussions keep happening there too. It's frustrating to see people say 'no one does ____' when there are actually probably lots of people making that content, especially small channels and marginalized creators. Like, you have to actually put in effort to seek things out! of course there are plenty of biases in the algorithm as well, but viewers also need to look for something before saying it's not there
side note - I can't remember if I've commented this before but I so appreciate that you add captions! 💞
I like videos of older palettes, the best between 1 to 2 year old videos. I find many looks, reviews and so on and the palette is still available. So I can make the best decision to buy or not.
hi Angelica.. I absolutely hate that.. ppl don't like to revisit older makeup.. I know I always hear you say.. they don't get good reviews.. but I do appreciate when you and other creators do pull out the oldies but goodies 😀😀🥰🥰 because I know for sure I get overwhelmed by the new stuff.. coming and coming 😢.
I hear you on clicking on videos that may express what you want to see.. but.. like you mentioned most if not all creators are pushing the same video .." PR .. look what came in the mail." . The lastest make-up.. and than I have an affiliate code... Soo I won't get that old makeup video..
You are very correct when it comes to the algorithm showing us what it believes we want to see. I haven’t watched any makeup videos for months and UA-cam hasn’t recommended any for me. I looked you up to see what you had been up to as I used to watch your videos religiously, and after watching just one video UA-cam is recommending me your videos again.
I LOVEEEEE this video!! I was stuck on 'understanding the algorithm' for so long when I started on UA-cam, but it's not the algorithm AT ALL! It's about understanding your audience, then you'll find better views! I haven't seen any bigger creator talk about this, so it's so nice to hear your views :)
(EDIT) As a project panner..... no offence taken pahahah :D )
I do want to add that it’s well documented that these algorithms have biases against POC because of the unintentional bias of the people who created them. It’s a well known common issue in machine learning.
POC do put things like dark skin, tan skin, etc into their videos and descriptions but and search results still often bury them under white creators who’s videos have more views on the same topic.
Couldn’t agree more!
I’ve been doing my best to diversify my content: makeup, fragrance, nail polish, fashion, movie reviews, drink making, etc to fit my interests. My algorithm is nice and diverse.
Love from the spooky Pine Barrens in NJ
I enjoy panning content because of the satisfaction of finishing a product and seeing how long it actually takes. Does it mean I want panning content from all beauty YT? No! I follow beauty channels that do creative content, that do the new new, and panning projects, AND subscription box content too even though I'm not planning to buy any subscription boxes or panning my own makeup or buying all the new releases. I know I click more on videos with new releases for the same reason I watch beauty news videos - I'd like to see what brands come out with and what's on the market. Very good topic Angie!
It's funny because I have found a lot of new channels lately doing throw back videos and project panning and tutorials. I also look for old palettes I have and dig for tuturials for inspiration and not from top creators,I scroll and click on new people or someone random. I just mix it up and watch the new new, and panning or pairimg palettes, themed tutorials . Haha, and I always watch you just because I enjoy your content even if I don't care about the particular product. Love this look !!
I understand where you're coming from.
I used to love makeup videos but lately not so much...
I love your fashion style and wish you'd make more videos on that ❤️
Angie you are telling the whole truth!!!
I’ve been using a lot of my older eyeshadow palette’s the last couple month’s. Now when I get on UA-cam, all of you and Heather’s older video’s pop up. I think you and Heather’s channels pop up because I watch you both more than any other UA-camrs.
I just did a look yesterday using the Gramlite (Icee) eyeshadow palette’s. So because I’ve been using my older eyeshadow palette’s, I’ve been looking up the palette’s but I also type in you and Heather’s name. Thank God you both have video’s using all the older palette’s I’ve been using lately.
I would either recreate one of y’all looks and I definitely get inspiration from watching both of y’all UA-cam channel’s!! 💖💕
As someone who creates makeup videos, I agree with this! And on the flip side I have been focusing on "older makeup" recently on my channel and not reviewing new things (finding out you're pregnant will def shift your perspective and spending habits lolol) and I've noticed a slow down in growth and views on my channel the last two months or so since I'm not reviewing anything new. Even video types that a few months ago would get me quite a few views (i.e. empties or Sephora sale recs) are getting less cuz I assume my channel is being shown to less people. It's a little bit of a bummer and I'm trying to not let it discourage me!
Speaking only for myself when I buy makeup for the most part like 95% it is considered “ old” I can’t buy things on release I don’t set my alarm on launch day it’s always much later that I get to buy it , and many times I don’t get to own it because it sold out and was limited edition or I’m waiting a long time for it to come back in stock . I got extremely lucky that I was able to get your Hella palette and that’s because the last restock was huge and I’d be over the moon if the Brands I loved did restocks that big on their Collab palettes but I know that’s not going to be case unfortunately , with the cost of just trying to live having doubled and in some areas tripled my purchases have seriously dropped and I didn’t buy much to begin with I’d save money to buy 3 or 4 things at once then start the cycle again. I don’t think I’ve ever bought something new when it was “ new” I get overwhelmed just watching your weekly videos on all the new stuff launching I couldn’t imagine my job being tied to it I can definitely understand your stress , the stress of feeling that if you don’t get it to review it your add sense is affected which is your paycheck and in your job money has to spent in order to be earned in one form or another. Your job isn’t physically hard but it has to mentally stressful and draining always thinking of new ideas and the eye strain from sitting in front of a computer editing, then worrying over views because nothing about this job is secure in knowing how much your cheque is going to be not like “ normal “ jobs where you know every payday because the hrs stay roughly the same. Everybody’s job carries stress in one form or another some way more than others but regardless it’s there , it’s knowing how to try and make the best out of whatever it is you do that matters . I hope everyone that reads this has a wonderful day do.
Yes I do know the feeling of wanting to change my makeup! But my skills are pretty limited. You are light years ahead of me!
You are absolutely right about the algorithm as it is based on machine learning from the users action. This is how machine learning works, it learns from what the user selects. Yes UA-cam will ‘push’ some things as promos and sponsored posts but on the whole the content is based on preferences.
I like your commentary about how this works. Your feelings about project pan are similar to my feelings about declutter. I kind of like watching people find ways to use up a product or creatively revisit an older item, but I just can't figure out why I would need to see someone cleaning out makeup drawers or throwing things away. It seems so wasteful. I will have to teach the algorithm to be more effective.
I really enjoy our Videos where you Talk about all These interesting topics and Just use the Makeup you enjoy right now
Interesting video! 100% agree that algorithms are determined by viewer interest.
I do think that UA-cam has bugs and issues regularly though (as any massive company would) and that resolving those issues is incredibly difficult if UA-cam doesn’t make a concerted effort to do so.
I really enjoy videos like this, talking about how things really work. I'm the geek that watches director's commentary on movies to learn what goes on behind the scenes, and the logistics of the movie. This was great! 💜💜💜
I agree. I have started being more creative with the videos I watch, so my recommendations are different. Which is good, I want more variety. And when I search for an old pallet, I do have to watch quite a few to see different ideas. So I tend to look for current videos and use my old pallets to create the look.
This on the heels of Samantha possibly dipping out...idk, if everyone including the algorithm could just support the good ones I would appreciate it, thanks.
To be clear- the algorithm isn't based on what an individual likes but on what a group of similar people like.
My other thought was that if I watch a review of new makeup from you Angie 99 times out of 100 it is NOT because I am interested in that new makeup, BUT because I love seeing you create new looks.
So then the algorithm isn't going to make that distinction, and the hamster wheel is perpetuated. How can creators parse the nuances of what people actually click on certain videos for? This might be impossible. Comments give some clues, but it's still a gamble. Especially when it is one's living and not purely for fun or personal interest.
You're right. As a viewer, you can also tell the algorithm "don't show me this creator" and you can rate their suggestions. I totally use these features. I also think that other viewers that share one or more subscriptions with you can affect the videos that are suggested to you.
I would never think of this eye look but I’m obsessed with it and going to try to recreate. Looks great, and the lip goes perfectly!
Sometimes I love watching black head extraction, but I really don't want UA-cam to recommend them to me. What I does after watching them is immediately going to my watch history and delete whatever I watched and don't want to see more of. It usually does the trick.
Or if you get videos recommended you're not interested in you can and should actively tell UA-cam that you're not interested in that video and at some point YT will stop.
Train UA-cam.
*yes, I just noticed the mistakes I made. I wrote it in a hurry.
I’ve seen your throwback Thursday videos! But I don’t comment often. Wouldn’t mind seeing a video like that from you once in a while again
I didn't realise when I searched for older palettes that they were shown in order of views or likes. I wondered why I have to scroll through loads of videos to find any by creators I watch! I had assumed initially it would show the videos from who I was subscribed to first and quickly realised it didn't, at least now I know why. Next time I'll add the creator name to my search to save masses of scrolling! I tried watching project pan videos and only these 3 palettes for the month type of videos. I have a pretty big collection and I prefer to go with what I feel on the day, and not put constraints on myself.
As a low-income student, currently, panning helps fight the FOMO. I'm not being forced to use it, I am playing to see if I can re-create new palettes with my current items. I'm also a bit of a data nerd so counting uses/ doing the math to determine the value of that product is super interesting to me. 😅
While I totally get your frustration, Angie, I gotta admit I truly am the most interested in the newness. I'm a makeup artist with an evergrowing collection, as I'm very passionate about makeup products and I borderline collect them, and of course the thing that excites me the most is seeing all the new launches get reviewed so I can gen an idea of which of them I'm going to purchase next. I very rarely, if ever, click on videos with old products, as I've already seen enough of those at the time of their release. So while I empathize with creators struggling to keep up, I have to admit that it is indeed what most of us want to see..
Okay now I want that Strawberry palette 🥺 I like to watch Anwen here on UA-cam, she was doing a lot of AliExpress makeup hauls, Ucanbe, Focallure etc. And she does some beautiful eye looks, and she's funny as heck. Now she does some videos with her cats, and some makeup hauls, and she's discussed subjects such as this video.
I agree with a lot of what you’re saying about the algorithm, but at the same time, UA-cam is constantly suggesting videos to me that I simply have NO interest in. Not because I click on videos like those (in fact, I often make the effort to indicate “not interested”), but maybe because so many other people who enjoy the videos that I DO like frequently click on the video topics I don’t want to see, and that’s what messes up the results for me. It’s definitely an imperfect system.
As a side note, you might be missing out on content you enjoy by completely discounting project panning. I totally get not wanting to watch people force themselves to use products until they hit pan. (That’s not my cup of tea either.) But I’ve found several beauty creators here who have a very different take on panning. It has nothing to do with using up product. Instead, it focuses on testing products over a certain amount of time and then giving particularly insightful reviews or conducting slow, thoughtful declutters. These creators are often using “older” makeup in these projects. And it really fosters a spirit of appreciation and gratitude. It has certainly inspired me to enjoy the makeup I already have a lot more. I only mention this because you’re looking for more creative beauty content, and there are a couple of real gems hiding under the project pan rock - even for those of us not typically interested in panning. 😉
oh I should have added in the video: the algorithm will also suggest videos that are watched by people that watch the same channels/videos as you, like a "others are interested in this too, so might you". but keep clicking not interested, that's how I taught YT that I dont wanna watch drama hehe :P
@@AngelicaNyqvist at least they give us a slow way out of the drama. ;-)
As someone who bought ABH Riviera during the panettone, can confirm the struggle is real searching for more recent videos. Then again, it's a colourful palette and the hype drops faster than everyday neutrals.
I would love to see videos using palettes I already own to be inspired again! Even ones I don’t so that I can figure out what I have that’s similar. I just watched one and am super pleased in what it had me digging for in my bottom drawer!
You are right!!! ✅️
I definitely agree with not watching panning content.
I would definitely watch a Throwback Thursday video. I’ve been searching for older videos lately because all I was seeing is the new releases and the new advent calendars and what’s new at Sephora and the Haus Labs rebrand everywhere and I am really over it already. A lot of times newer(ish) creators don’t have the huge makeup collection that well established creators have so they’ll use older stuff so I’ve been trying to seek them out and see what they’ve got going on.
🎃 👻 🕸️
Have you found any small creators doing colorful videos with old palettes?
That is EXACTLY it Angie! We click on these new new videos to see if we are interested in this release. NOT because we are necessarily going to buy them.
this is why I choose "hide" or unsub from creators pushing shorts. hopefully the algorithm will stop pushing them
I wish there was the ability to not show them on one's feed. Because I personally enjoy shorts quite a bit. And I would hate for other people like you for example to dislike UA-cam, because me and others are freequently watching them.
well that won't work I think because the UA-cam shorts are doing better on this platform right now than the long form content. so all this does it punish the creators that are forced to do them to be able to keep their job.
@@AngelicaNyqvist I follow plenty of creators that do not do shorts. I don't think it's necessary to be successful, but that's just my opinion. I think my issue is that I only watch UA-cam on my laptop, so the format of shorts doesn't look good there. I absolutely will not take my phone off of silent lol I'm not one of these tik tok kids lol so I can't ever see it being beneficial to me. But maybe UA-cam is after the younger people who only watch on their phones?
@@MidnightMajesty I hope UA-cam will do a separate subscription feed for shorts. But I dont think they are going away and right now as a creator you cant ignore trends :)
My Home Screen is all anti-MLM videos and declutter videos…….I’m totally okay with this. 😂
I love this - you have said it so well - it is totally the viewer who ramps up trends and makes videos go viral - as humans, we always have a choice in everything we do (generally), including what videos we choose to click on - just because UA-cam puts it in front of you doesn't mean they are forcing you to watch it. Great video, thanks :)
I recently went thru my Subscriptions List to refamiliarize myself with it & prune it down. I did delete some channels but it was mainly because they hadn't uploaded in over X amount of years. I was pleasantly surprised to find out Beauty Content was actually a small percentage of My List. Art/Artists & History/Science content makes up the largest percentage, with Pop Culture/Entertainment & Beauty making up the smallest percentage. Lately my recommendeds have skewed heavily towards Art/Artists. There are many people that I like doing Beauty Content but after awhile seeing multiple people talking about the same trends/products just gets repetitive & dull. As for panning, the only products I use up completely are my base skincare & makeup products. Moisturizers, cleansers, mascara, concealer, foundation, brow products all get used up & replaced by same. Color cosmetics is where I rotate. I have plenty of eyeshadow & blush & lip products to not get bored or ever pan before it expires. That's why I no longer buy the newest things unless I am replacing/upgrading what I have already. Pretty sure we all have enough makeup at this point...
UA-cam isn't TikTok. Be assertive in teaching the algorithm what to recommend to you. Use the Search function to broaden your consumption. It responds to what you watch.
I agree…panning is boring. I love mixing palettes from different brands.
I couldn’t agree more! I am in a almost no buy. I have a ton of panning content in my suggestions bc that has resonated with me since I have decided to start curating my collection. Why? Because I searched those out!
I’m strange so I watch True Crime and Makeup during the day and when I lay down I watch ghost hunts. UA-cam knows to show me ghost hunts at night!
If I click on a video, I'll get all of that person's content for the past 3 years non-stop as my next video to play. Which sometimes is fine, but I'd rather watch a variety. Samantha March said she may be quitting youtube, and it's really sad that we've gone down this road. I've also seen other creators ask for people to just watch their videos in the background w/o the sound on to try to help them. (and I have because I like their content in general, just not all of their videos.)
Anyway, I enjoy almost everything you post because you're funny, you're honest and you like colorful things. Some days though I just can't watch anything make-up related so I skip those days.
this is so interesting to me! I’ve always wondered how people choose the video they’re going to watch on UA-cam. For me, personally, I have only ever watched things that were recommended for me maybe five times total in all the years I’ve been watching. I literally just go straight to my subscription page and click on each one that shows new content, and watch it. 🤷🏻♀️
Also you can tell UA-cam you're not interested in a video or channel by selecting the option on the 3 dots menu, this is very useful to quickly teach the algorithm what you DON'T want to see!
Angie, I do watch your videos avidly and with delight. I am a neutral girl and color scres me and fascinates me. The look of today is amazing! I do find your color choices very unusual and fascinating. Love it and please keep doing it :) PS: Maybe one day I will become brave and try some color on my eyes. Maybe you can create a video talking about color combinations/looks using all you have on your collection.
This is exactly why I have two different UA-cam accounts. This one I'm commenting on now is PURELY for makeup and beauty content. That's all I want here. And because I started watching a beauty creator who mixes movie reviews with makeup, I started getting a lot of reaction video type of recommendations, so I had to essentially keep subscribed to her but delete my watch history from her vids and then the recommended reaction videos that I was genuinely interested in, I copied the URL and would watch them on my other YT account instead (the one for non-beauty). And then the algorithm got back on track with purely traditional beauty content. Any new recommended beauty creators, I typically open their video in a new private browser so I can decide first how I feel about their content before I decide to let YT know they were right. lol. It might seem excessive, but curating my feeds (not just on YT but on IG as well) makes for a way more positive experience and I'm happy with the kind of content I get recommended by using the algorithm to my advantage as a viewer.
Edit: Oh and when it comes to looking for older products, I always sort my results by upload date so I can get the most recent videos rather than the most popular ones at the height of the release.
That’s actually brilliant having two accounts. I never thought of that.
@@sheilaabraham4350 Thank you! 😄
I don’t ever search for anything, I just watch my same subscriptions! 😂
Very interesting video! I totally agree. I have tested out the algorithm and it does show you more of what it thinks you’re interested in based on what you watch and hitting the like button. If you ‘like’ a video you see more of them. Thanks for sharing!
I recently pulled out the colourpop good sport palette to play with. Perfect season for some oldies but goodies. Actually, I went back 3 years ago on your video and a few others to get some more inspiration 🥰
While overall the algorithm is curated by the individual, the recommendations are definitely curated by the community. In 2020 I was recommended the channel "Cracking the Cryptic" which is mostly number puzzle/sudoku content. I had never told UA-cam I liked puzzles in any way, but James Charles shouted out the video around the same time. I never saw his shout out and have never subbed to JC, but UA-cam saw a lot of cross over in makeup content and this specific channel's puzzle content and suggested it to me. It's funny how things go with algorithms.
I find algorithms frustrating as an artist wanting to get people to see my art work. I'm not on UA-cam but I've seen how they've changed over the years. It is hard to feel you need to sell your "self" to get views.
Well, now you've made me want to pull out my Riviera palette again by mentioning it so many times.
LOL.
When I pan I get a sense of achievement 💕🤣
Love this video , very refreshing!
So we created this monster and it's up to us to stop it! Thanks Angie, lol 😆 😘 Google is bad for this, you click on one weird news story and next thing you know you get a million "suggestions" about "breaking" news that I would rather never know happened, lol. But you are right, 100%!
I agree that we are making the algorithm do what it does, so that’s a good point. (I haven’t seen the whole video yet as I comment) But I was thinking about a problem I have with UA-cam’s algorithm, and that is the way a like and a dislike both promotes videos, so we end up with extremes in both directions. Of course extremes are interesting, but I would like it more if dislikes negativity affected a video. (I’m now talking about the whole UA-cam world more than makeup UA-cam) And I’ve been thinking about a more nuanced topic also: what if I for example loved goth makeup a lot, but a channel I was watching had more mainstream makeup tutorials and reviews that appealed to many more of the viewers, then maybe the UA-camr would look at the numbers and logically stop the goth looks and only focus on the popular videos. I don’t know if that would always be the result, but I’m concerned that videos will be more and more similar and minority interests will not be prioritised, because why would they. I would be interested to hear your thoughts on all of this, because you know a lot more about all this than I do. It’s an interesting discussion:)
I love this look!! Perfect Neutral 😍
I love Bright Sun Films! My mom calls me an old woman for being 28 and watching business history instead of anything else. 😂 ETA: And where *are* your Throwback Thursday videos? 🤔 (I’m kidding, I’m a fairly new subscriber, but I would definitely enjoy watching Throwback Thursday is you were ever to bring it back. 🤗 I recently decided to start doing my makeup more and different from the always natural/no makeup makeup looks I always do, so I want to use more color or use different techniques. So I’ve been searching for tutorials and GRWMs for inspiration. That’s how I found you!)
Yeah, Im interested in your opinion
I really enjoy ranking videos, or stuff like the series you did a while ago, like the battle of the berries or the purples, I think it's a great way to show things you already own
I would love battle of the ****** palette context! Amy loves makeup had purple videos that I watched so many times for research
I watch such a variation of videos and agree. Anything recommended in my feed is done based on the type of videos I watch. So true. I feel also that some enjoy drama channels and personally I love human Interaction. I am active most on smaller UA-camrs like you because I can build a rapport with the creator. Erica Congur and I are Anam Cara, my soul friend and sister. I found you here too and love you all here because we act like adults and all people love more relatable material. Also I love reading some comments the subscribers comments and see some funny people. LOL
I love to see declutter))) Your declutters are in my most viewed videos and favorites.
You're totally right that when I search for videos using palettes I own I tend to click on those with the most views, and those videos were made at the time the palette was released. And I admit I watch videos with new palettes even if I may not be purchasing it because maybe I will in the future if there are good reviews, and watching swatches is very satisfying haha
I always watch what’s in my subscription feed before I go to find other videos.
UA-cam deff adapts. When I watch trials I get more trial content in suggestions etc. it’s immediate it’s not gradual