WHY I'M BOYCOTTING L'OREAL (AND BLACK OWNED BEAUTY BRANDS TO SUPPORT INSTEAD)
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- Опубліковано 19 лип 2024
- In this video, I talk about why I'm boycotting L'Oreal, and giving you a list of Black-owned beauty brands and Black-owned businesses to support instead. Munroe Bergdorf inspired me to make this video when she called out L'Oreal Paris for dropping her from their 2017 campaign after she spoke out against racism. I am also taking Aurora James's 15 Percent Pledge, where I am pledging to ensure that 15% of the beauty brands I show on my channel are Black owned. PLEASE WATCH THE WHOLE VIDEO, AS I WILL BE MATCHING AND DONATING THE ENTIRETY OF MY AD REVENUE FROM THIS VIDEO.
#15PercentPledge #BlackBeautyTag #PullUpForChange #BlackBeauty
▶ D O N A T E
Where I Donated
ACLU action.aclu.org/give/now
NAACP www.naacp.org/Donate/
National Police Accountability Project www.nlg-npap.org/donate/
Restoring Justice www.restoringjustice.org/give
Minnesota Freedom Fund minnesotafreedomfund.org/donate
More organizations to donate to: blacklivesmatters.carrd.co/#org
For more information about GoFundMe fundraisers, petitions, educational resources and more, go to blacklivesmatters.carrd.co/.
▶ M E N T I O N E D
People and Organizations
• Munroe Bergdorf: / munroebergdorf
• Sharon Chuter of UOMA Beauty: / heysharonc
• Sharon's Pull Up For Change: / pullupforchange
• Aurora James: / aurorajames
• Aurora's 15 Percent Pledge: www.15percentpledge.org/
Black-Owned Brands
• Pat McGrath Labs www.patmcgrath.com/
• Fenty Beauty www.fentybeauty.com/
• Juvia's Place www.juviasplace.com/
• Briogeo briogeohair.com/
• IMAN Cosmetics imancosmetics.com/
• Shani Darden Skincare www.shanidarden.com/
• Propa Beauty www.propabeauty.com/
• UOMA Beauty uomabeauty.com/
• Brother Vellies brothervellies.com/
UPDATES:
• Shea Moisture - THANK YOU to everyone who pointed out this brand is NO LONGER Black owned.
• JD Glow (thank you Noa for this reco)
• Coloured Raine (again, s/o Noa for this one)
• Lip Bar (thanks Tiffany for this one)
For more Black-owned beauty and skincare brands, this is the exhaustive excel spreadsheet I mentioned (credit to Reddit user u/Claviature): docs.google.com/spreadsheets/...
L'Oréal Brands:
• L'Oréal Professionnel, including ARTec and Innate
• Kérastase
• Kéraskin Esthetics
• Matrix Essentials
• Mizani
• PureOlogy
• Redken
• Shu Uemura
• Carol's Daughter
• Carita
• Essie
• Decléor
• Botanicals Fresh Care
• Cheryl's Cosmeceuticals
• L'Oreal Luxe
• Lancôme
• Yves Saint Laurent Beauté
• Giorgio Armani Beauty
• Kiehl's
• Biotherm
• Cacharel
• Diesel
• Viktor & Rolf
• Ralph Lauren Fragrances
• Clarisonic
• Guy Laroche
• Paloma Picasso
• Urban Decay
• Maison Margiela
• Yue Sai
• Helena Rubinstein
• IT Cosmetics
• House 99
• Atelier Cologne
• Proenza Schouler
• Valentino
• L'Oréal Paris
• Color&Co
• Ombrelle
• Garnier
• Maybelline
• NYX Cosmetics
• SoftSheen-Carson
• Carol's Daughter
• Créateurs de Beauté
• Essie
• Magic
• Niely
• Colorama
• 3ce
• Active cosmetics
• Vichy
• La Roche-Posay Dermocosmetics
• Skinceuticals
• Roger&Gallet
• Sanoflore
• Dermablend
• AcneFree
• Ambi
• CeraVe
▶ S O U R C E S
/ misc_list_of_black_own...
/ which_influencers_or_b...
/ what_should_brands_be_...
fashionista.com/2020/06/fashi...
www.forbes.com/sites/isabelto...
www.elle.com/uk/beauty/g32739...
www.vox.com/the-goods/2020/6/...
www.allure.com/story/beauty-b...
/ what_should_brands_be_...
intothegloss.com/2020/06/blac...
/ indie_blackowned_busin...
/ please_let_support_our...
www.theguardian.com/fashion/2...
▶ C O N T A C T M E
neelou@neelougoodarzi.com
▶ D I S C L A I M E R
I purchased every item shown in this video. All shade/opinions are my own ;) - Навчання та стиль
Please watch the video in its entirety, as I will be matching and donating the ad revenue we generate! THINGS TO NOTE:
- THANK YOU to everyone who pointed out that Shea Moisture is no longer Black owned! I overlooked that.
- 99% of L'Oreal subsidiaries are listed in the description and sourced from Wikipedia
- I'm constantly adding commenter suggestions (of Black-owned brands that I didn't mention) to the description, so check that to stay updated. Some of the added names include: JD Glow, Coloured Raine, Mented Cosmetics, Lip Bar, etc.
I'm very happy I seen this just now after realizing I been using sporting waves hair grease for years (Supposedly Owned By Oreal)... I ran out of hair grease last week I went looking in the store for another and they didn't have any sporting waves hair grease left ..the store had a brand called 360 style which is black owned!!! and has way better results on my hair!!! I got curious looked into the owners and brands I stumbled upon your video and it's amazing 👏🏿😍...I won't be buying Oreals sporting waves grease again!!!! I made a switch...Thanks so much for this video 💯it helped my confirmation
The conviction and strength in your voice is something I haven't heard on your channel and I LOVE IT. We do have an obligation to know where our money goes after it leaves our pockets! The corporations that have their fingers in legislation and politics and that MATTERS to us! I would love to know if you've tried anything from Lip Bar yet? I know your love of lippies is deep and would love to see you do a review on them! I'm also interested in Uoma Beauty but have a few foundations to get through before I buy another. I just ordered 3 Juvia's Place palettes and the Coloured Raine Vivids. I also LOVE Devinah Cosmetics but they are so hard to get ahold of!
Tiffany, that means so much to me! 🥺❤️ Thank you for saying that. It's funny b/c that's the kind of conviction I have in my everyday life, so it left me wondering why I wasn't making sure that my morals and beliefs were also upheld on this channel. Glad to be taking this channel in a direction that's definitely more true to me, but also more ethical (environmentally and socially).
I haven't tried anything from Lip Bar yet! I have a list of things I want to try, so I'm gonna add some of their lippies to my list for sure. I also added their name to the list of brands in my description, so thank you for sharing! SUPER excited to try the UOMA Beauty foundation too. I need to finish my IT Cosmetics CC cream first, though, and those always take me forever to get through. Good thing they're a L'Oreal subsidiary so I have no excuse to repurchase ;) thank you so much for watching and for commenting with all of this awesome info and input. You're the best!
@@NeelouGoodarzi You are such a joy to watch, but I loved this strength the most. 💜 I am SO EXCITED to keep watching and learning with you!
Hi Neelou. Thank you for calling them out. I will stop purchasing anything from L’Oreal and their subsidiaries. I too am already looking into Black owned brands.
FYI: Shea Moisture is no longer a Black owned brand. I love their products just heard they sold a couple years ago.
The CEO of Sundial Brands - Shea Moisture is Cara Sabin, a Black woman. As she has said on her instagram (@cara_sabin), "Yes we are part of a larger organization, but we are Black founded and importantly Black led, by a majority Black executive team with a great deal of independence and autonomy. I don't personally want credit for this, but I do want people to put some respect on this brand and on my team that unequivocally and unapologetically stands for and serves the Black consumer."
Thanks, Zari and Sofi. This is great info to know. I'm updating my description to reflect all this info. I appreciate you both!
I'm so glad you made this video! There are lots of excellent black-owned make-up brands out there that we can and should pay attention to. For instance, JD Glow (just got their new liquid multichromes) and Coloured Raine. I also ordered a couple of shades from Propa Beauty that you mentioned in the video and that design their lipsticks especially for deeper skin tones.
There are also September Rose and OPV, which I have yet to purchase from because UK, but I'm looking at their stuff.
I'm really glad I made this video too. Thanks for helping inspire and inform it! Lost so many racist subs from posting it. Good riddance! LOL.
Appreciate the brand recos; I added JD Glow and Coloured Raine to the list of brands in my description. And I agree, there are way too many Black-owned brands that we are overlooking. I may not be boycotting L'Oreal forever, but I plan on using this time to focus on other brands (and thanks to you, I've been searching to double check that everything is cruelty free; video on that will come later for sure). YOU ROCK
Don't forget that Lo'real owns many companies please boycott them also I forget which ones though
Thanks for the reminder, Stephanie! I added them all in my description :) I appreciate that.
Shea moisture is now owned by unilever. Please do not buy Shea moisture.
Wow l'oreal is an extensive list, I had no idea they owed so much. Thank you
They get 25% from urban decay- max factor- maybeline-
thank you for making this video, and sharing the info you came across. love the 15% pledge, i will give it a try. thanks again for sharing the info and making this video. i came here to hear if amber heard was dropped from loreal. but what i found was WAY more helpful.
thank you so much for watching! i'm so glad you enjoyed this.
Very interesting court case going on with Amber n Johnny Depp
@@Manifesting_Secret_Sketchbook you should check out a youtube channel called incredibly average. his videos are investigative-level, great.
Yes, you do always keep it real with us, that’s why I watch your videos 😊 Thank you Neelou for speaking up on your channel and glad you’re thinking about its future direction. Black Lives Matter 💟
Thank YOU for always weighing in and being awesome. I always love hearing from you. Definitely trying to take this channel in a more socially and environmentally responsible direction :)
I love it! Thank you so much, very helpful! Thank you for spreading the word!
Thank you for watching!
I love your videos and that you’re speaking up! :-)
Thanks, Oly! I have to be true to my own beliefs but I also want to use my (albeit small) platform for good :)
I had the same response when this situation first happened. And I have managed to not spend $ on their brands since. And have spent my coins with black owned and smaller minority owned, and cruelty free brands when I can. They are such a big company and people told me it’s impossible but it hasn’t been lol sucky bc I miss nyx lol but I’ve gotten the opportunity to build real equity through more conscious commitment .annnddd I’ve forced to not become a product junkies too lol 😂
Right on Neelou! Vote with your dollars and, come November everyone, vote with your VOTES!
Queen! You’re the best ♥️👏🏼
NO YOU 🥺❤️
awesome content keep up the amazing content
Thanks for using your platform! Love your videos ✊🏾✊🏽✊🏻#Blacklivesmatter
You go girl
Queen Neelou 👏🏻well said👏🏻
Thanks for watching Sherrrrryyyyo
great content keep it up bro
Boos beauty- video explains shocking things indetail on which other brands to band
Wow neelou you are awesome for what you believe in!!!
Great stand good going!!
Thank you, Shenaz! I appreciate you!
@@NeelouGoodarzi right back at you!!! I will stand by you no matter what!!!
Please post again
👏🏻
my fave
Love your videos girl
Thanks, Jocelyn. You're the BEST and I always love hearing from you :)
Loved It!
Thanks!
Love this but I don't think Shea is actuall black-owned anymore :/
Thanks for pointing that out. I updated my description :) I appreciate ya!
👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻❤️
love youuuu
Love it
I like lipstick s
looks like you have about 50 teeth lol
😂😂😂😂😂
I'm looking ino supporting white owned buisness ...i mean I would buy from black buisness but I'm all outta food stamps and I don't buy drugs...