David TOMLINSON at the ESC in Munich
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- Опубліковано 3 гру 2024
- It’s quite a challenge when you’re invited to speak on a booth during a medical congress. There’s no fixed program, no timetable and the doctor’s just walk by the stand, generally in search of good coffee and something to eat.
So, you start your presentation with one or two doctors who are just sitting there, often for a rest. How does the magic operate, what’s the secret recipe?
You obviously need an interesting subject, but that’s not enough. You need to be your natural self. Start with a “hook” that will answer their “what’s in it for me” question, at the same time implement a combination of eye contact, a smile, with your voice transmitting enthusiasm and passion for your subject (without overdoing it) enhancing your performance with good body language that’s linked to what you’re saying (there are 5 families of gestures you need to be aware of). If you can add to that, a touch of humour, there’s a good chance that you’ll be perceived as being authentic, natural and engaging..
and, you must REHEARSE! Always keep in mind..if you fail to prepare, prepare to fail…
(Thanks to Frederic LEQUERE for the video shooting and post prod.)
Had the pleasure to attend a few of this sessions - first one stumbling by in search of something to eat and free coffee, the other ones because I was so fascinated by how David Tomlinson achieved to attract that very difficult public like moths get attracted by the light. I already used some of his Powerpoint-hints in creating my ESC 2018 review an will sure look for him on the next ESC i can attend. Thanks, Sevier, for this great presentation, thanks David Tomlinson, for your speech
Many thanks for your kind words Martin.!! All the very best for your next event..
I missed it :(