Evolving Your Fitness Career on YouTube feat. Michelle Briehler

Fitness instructors who want to create content for UA-cam might hear discouraging statements like "You need an expensive camera to start on UA-cam," Workouts without speaking perform best on UA-cam," or" It’s too late to start recording content for UA-cam." However, these statements are not entirely true. In fact, UA-cam is a unique platform that allows fitness instructors to create content appropriate for their audience.
In this episode of the KIPS Podcast, UA-cam fitness instructor ‪@MichelleBriehler‬ shares her experience building a channel with over 197 thousand subscribers. Michelle started her channel five years ago with a GoPro and has since created strength, cardio, trampoline, barre, and pilates workouts for her audience. Michelle believes that first-timers getting into UA-cam need to get started with what they already have. While she now has a more advanced audio and video setup, Michelle's success on UA-cam was not dependent on expensive equipment or perfect videos. The experience she went through during her UA-cam journey has helped her pivot within the fitness industry, and she shares insight that can help any fitness instructor looking to do the same.
Host ‪@TylerValenciaFitness‬ and Michelle discuss the importance of UA-cam video thumbnails. Thumbnails are often overlooked, but they can significantly impact a creator's Click Through Rate (CTR). Viewers perceive thumbnails like window shopping. As they scroll through their UA-cam feed, thumbnails can entice them to click through. If a thumbnail conveys what they are looking for, there is a good chance they will click through and become a new subscriber. Michelle shares her perspective on thumbnails and her approach to capturing the essence of her video.
Subscribe to Michelle - / @michellebriehler
Follow Michelle on Instagram - / michellebriehler
Follow Tyler on Instagram - / _tylervalencia_
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