CABs are super powerful, you can partner them with User Panels as well to get both the senior and operational views in B2B. They provide lots of insight and engagement.
CEO’s shouldn’t only stay out of the “how”, they should stay out of the “what” as well. The effective use of the C-Suite is co-creating the desired outcomes from the “whats” of the value-delivery teams, along with the intended business impacts of those outcomes.
It's not that simple. At time the CEO is one of 2-3 people in the company and so they absolutely get involved with how and what. When the business gets large then absolutely the CEO is best focusing on "why" and the outcomes. That said there is a whole spectrum between those stages with different levels of involvement. Regardless the CEO is likely to want to know what the team is working and the direction they are taking things.
April is one of the best podcast interviewees. Knows her stuff and is stoked about it and talking about it.
It was a fun chat circling around positioning, roadmapping and the evolving role of product management and marketing!
The customer advisory board is a very interesting concept, keeping the teams and executives close to customers.
CABs are super powerful, you can partner them with User Panels as well to get both the senior and operational views in B2B. They provide lots of insight and engagement.
CEO’s shouldn’t only stay out of the “how”, they should stay out of the “what” as well. The effective use of the C-Suite is co-creating the desired outcomes from the “whats” of the value-delivery teams, along with the intended business impacts of those outcomes.
It's not that simple. At time the CEO is one of 2-3 people in the company and so they absolutely get involved with how and what. When the business gets large then absolutely the CEO is best focusing on "why" and the outcomes. That said there is a whole spectrum between those stages with different levels of involvement. Regardless the CEO is likely to want to know what the team is working and the direction they are taking things.