John Collins (Part 2): 2024 trends and the new content playbook

In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more.
************************
Timestamps:
00:00 Intro
01:23 Who is John Collins?
02:49 Lessons from Intercom's content marketing trials.
06:31 Insights on structuring and scaling content teams.
10:08 Evolving strategies in content marketing and SEO.
14:07 Quality Over Quantity: Shifting focus in content marketing strategies.
17:37 Evolving Skill Sets: The future of content marketing teams.
20:03 Content's role in traffic generation and shaping company voice.
20:43 Challenges and rewards of working independently.
23:58 Work habits and embracing consistency while working independently.
25:10 Balancing writing and consulting.
27:06 Learn more about John and get in touch.
28:07 Outro
************************
Useful Links:
Website: johncollins.cc/
John on LinkedIn: / johncollinsireland
************************
Previous Episodes:
► BentoBox: Hannah Geise on checking every content box • BentoBox: Hannah Geise...
► Wistia: Sam Balter on video content marketing strategies for brand • Wistia: Sam Balter on ...
► Some Good Content: John Bonini on building a great content brand • Some Good Content: Joh...
************************
Stay Tuned:
► Website: www.superpath.co/
► UA-cam: / @superpath
► LinkedIn: / superpath
► Twitter: / superpathco