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superpath
United States
Приєднався 13 лип 2020
2025 content predictions (and thank YOU)
In this ‘Year in Review’ episode of Content, Briefly, Jimmy Daly, Co-founder of Superpath shared his overview of the year, what to expect for 2025, and things to be mindful of in the next year.
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Timestamps:
00:00 Intro
01:23 What to expect for 2025 (& beyond).
04:08 Content marketing predictions.
07:30 Things to be mindful of.
12:13 Wrapping up with a positive message.
12:46 Thank you.
************************
Useful Links:
Jimmy on LinkedIn: www.linkedin.com/in/jimmydaly
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Previous Episodes:
► Microsoft: Heike Young on career growth and creative fulfillment ua-cam.com/video/vzeis_U5I4k/v-deo.html
► Klaviyo: Tracey Wallace on pre- vs. post-IPO content ua-cam.com/video/52-qikQP67Y/v-deo.html
► Dock: Eric Doty's 2025 content plans ua-cam.com/video/_L5xBcVfp5k/v-deo.html
► Equals: Matt Hodges on keeping content simple ua-cam.com/video/wjeEJMgeWSY/v-deo.html
************************
Stay Tuned:
► Website: www.superpath.co/
► UA-cam: www.youtube.com/@superpath
► LinkedIn: www.linkedin.com/company/superpath/
► Twitter: superpathco
************************
Timestamps:
00:00 Intro
01:23 What to expect for 2025 (& beyond).
04:08 Content marketing predictions.
07:30 Things to be mindful of.
12:13 Wrapping up with a positive message.
12:46 Thank you.
************************
Useful Links:
Jimmy on LinkedIn: www.linkedin.com/in/jimmydaly
************************
Previous Episodes:
► Microsoft: Heike Young on career growth and creative fulfillment ua-cam.com/video/vzeis_U5I4k/v-deo.html
► Klaviyo: Tracey Wallace on pre- vs. post-IPO content ua-cam.com/video/52-qikQP67Y/v-deo.html
► Dock: Eric Doty's 2025 content plans ua-cam.com/video/_L5xBcVfp5k/v-deo.html
► Equals: Matt Hodges on keeping content simple ua-cam.com/video/wjeEJMgeWSY/v-deo.html
************************
Stay Tuned:
► Website: www.superpath.co/
► UA-cam: www.youtube.com/@superpath
► LinkedIn: www.linkedin.com/company/superpath/
► Twitter: superpathco
Переглядів: 27
Відео
Microsoft: Heike Young on career growth and creative fulfillment
Переглядів 3014 днів тому
In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more. This episode was brought to you by our friends at Brevo. Try Brevo for free (www.brevo.com/welcome-superpath/?) or use the code SUPERPATH to get 50%...
Klaviyo: Tracey Wallace on pre- vs. post-IPO content
Переглядів 3321 день тому
In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more. This episode is brought to you by our friends at Shuffl (shuffll.com/). Timestamps: 00:00 Intro 03:48 Who is Tracey Wallace? 04:12 Tracey’s background. 07:08 Contentment newslet...
Dock: Eric Doty's 2025 content plans
Переглядів 2928 днів тому
To get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024". In this episode of Content Briefly, we interviewed Eric Doty, Content Lead at Dock and Head of Community at Superpath, and discussed what he’s up to, his content plans for 2025, the relaunch of Superpath Pro, and more. This episode is brought to you by our friends at Stacker (stacker.com/). Timestamps: 00:0...
Equals: Matt Hodges on keeping content simple
Переглядів 36Місяць тому
In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more. This episode was brought to you by our friends at Brevo. Try Brevo for free (www.brevo.com/welcome-superpath/?) or use the code SUPERPATH to get 50% off for the firs...
Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy)
Переглядів 51Місяць тому
In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more. This episode is brought to you by our friends at Flying Cat Marketing (flyingcatmarketing.com/). Timestamps: 00:00 Intro 03:28 Who is Lane Scott Jones? 03:58 Is it o...
Clari: Michael Lowe on category creation
Переглядів 143Місяць тому
In this episode of Content Briefly, we've interviewed Michael Lowe, Sr. Director, Corporate Marketing at At-Bay, and discussed his role back at Clari, the differences between coining a term and category creation, how content works in a category creation playbook, and more. This episode is brought to you by our friends at Captain (www.contentcaptain.io/ and echoreads.io/). Timestamps: 00:00 Intr...
Apollo.io: Robyn Showers on content differentiation
Переглядів 2882 місяці тому
In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a mature company with an established content program, the story behind Apollos’ book publishing, and more. This episode is brought to you by our friends at Minuttia (minuttia.com). Timestamps: 00:00 Intro 03:03 Who is Robyn Showers? 03:35 Robyn...
Shelf: Hila Bouzaglou is solving the subject matter expertise problem
Переглядів 322 місяці тому
In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain), building a company culture, tackling difficult content topics, and more. This episode is brought to you by our friends at Flying Cat Marketing (flyingcatmarketing.com/). Timestamps: 00:00 Intro 02:44 Who is Hila Bouzaglou? 03:26 Hila’s b...
Attentive: Kasey Hickey on ruthless prioritization
Переглядів 412 місяці тому
In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more. This episode is brought to you by our friends at Shelf (shelf-made.com/heavyweight-b2b-content-marketers/). Timestamps: 00:00 Intro 02:56 Who is Kas...
The State of (Dis)Content Webinar
Переглядів 1,5 тис.2 місяці тому
Big thanks to Tommy Walker from @thecontentstudioofficial for putting this together. You can follow Tommy on LinkedIn here: www.linkedin.com/in/tommyismyname/ And The Content Studio here: www.thecontentstudio.com/
Announcing the new & improved Superpath Pro
Переглядів 743 місяці тому
In this episode of Content Briefly, we've discussed with Eric Doty about his new role as Head of Community at Superpath, relaunching Superpath Pro, one-on-ones for pro members, and all the fascinating things we’re working on. This episode is brought to you by our friends at Captain (www.contentcaptain.io/ and echoreads.io/). Timestamps: 00:00 Intro 03:12 Eric Doty becomes Head of Community at S...
First Round Review: Jessi Craige Shikman on 10 years of excellence
Переглядів 863 місяці тому
In this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review operates, some of the best interview tips, how she empowers writers with good editing and feed processes, and more. This episode is brought to you by our friends at Duckbill (www.getduckbill.com/). Use code SUPERPATH for 50% off for the first two mo...
Buffer: Hailley Griffis on the intersection of comms and content
Переглядів 413 місяці тому
In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more. This episode is brought to you by our friends at SHUFFLL (shuffll.com/). Timestamps: 00:00 Intro 02:58 Who's Haley Griffis? 03:14 Haley's background. 05:0...
Softr: Jakub Rudnik on how to market a product with infinite use cases
Переглядів 363 місяці тому
In this episode of Content Briefly, we’ve interviewed Jakub Rudnik, Head of Content & SEO at Softr, and discussed what it’s like to market a product with many use cases, and more. This episode is brought to you by our friends at Captain (www.contentcaptain.io/ and echoreads.io/). Timestamps: 00:00 Intro 03:07 Who is Jakub Rudnik? 04:13 Jakub’s background. 07:55 What’s Softr and its core use cas...
Redpoint Content: Becky Lawlor on original research done right
Переглядів 693 місяці тому
Redpoint Content: Becky Lawlor on original research done right
Freshpaint: Ray Mina on the role of content in highly regulated industries
Переглядів 144 місяці тому
Freshpaint: Ray Mina on the role of content in highly regulated industries
Fordham University School of Law: Kisha Velasquez on a startup vs an academic setting
Переглядів 164 місяці тому
Fordham University School of Law: Kisha Velasquez on a startup vs an academic setting
Content Sparring: Erica Schneider is charting her own path
Переглядів 1124 місяці тому
Content Sparring: Erica Schneider is charting her own path
Siege Media: Ross Hudgens' strategy for sustainable, healthy growth
Переглядів 614 місяці тому
Siege Media: Ross Hudgens' strategy for sustainable, healthy growth
Webinar: How to Use AI to Combine Content Marketing with Sales: A Captain Showcase
Переглядів 945 місяців тому
Webinar: How to Use AI to Combine Content Marketing with Sales: A Captain Showcase
Zapier: Lane Scott Jones on proving a 454% content ROI (rerun)
Переглядів 725 місяців тому
Zapier: Lane Scott Jones on proving a 454% content ROI (rerun)
Juro: Tom Bangay on building customer personas and creating content for their target market
Переглядів 505 місяців тому
Juro: Tom Bangay on building customer personas and creating content for their target market
The 2023 State of Content Marketing Report
Переглядів 265 місяців тому
The 2023 State of Content Marketing Report
B2B Podcasting AMA (Part 1) with Ryan Tabb, CEO of Podsicle Media
Переглядів 345 місяців тому
B2B Podcasting AMA (Part 1) with Ryan Tabb, CEO of Podsicle Media
B2B YouTube Strategy: Office hours with Ben Toalson
Переглядів 175 місяців тому
B2B UA-cam Strategy: Office hours with Ben Toalson
A Topic Cluster Case Study (with Real Examples and Data)
Переглядів 315 місяців тому
A Topic Cluster Case Study (with Real Examples and Data)
[Webinar] Verblio's 2022 Content Survey Results
Переглядів 45 місяців тому
[Webinar] Verblio's 2022 Content Survey Results
Office Hours with John Collins, Former Content Director at Intercom and Ramp
Переглядів 95 місяців тому
Office Hours with John Collins, Former Content Director at Intercom and Ramp
google Sheet is totally different from airtable,both l doubt knows anything about relationship database
“…I need to do something to create a competitive edge for myself, ‘cause I’m sick of waiting on the sidelines…” This key phrase from Amanda towards the end of this interview spoke to me so personally, and I’m sure will speak to many marketers out there. I’m so glad I found this hidden gem of an interview!
Stoked!
What'd you think of the webinar?
Thank you
Some damn great marketers cause they got me to buy the book 🤣
Google docs was made for people of different verticals to write and collaborate and how is buttrdocs different? A lot of what described proposition for butter docs is present in google docs which is free, comes with google reliability and have other google products to seamlessly sync. Plus, nothing's broke in GDocs, it's a great product. Most writers are already broke to but another subscription.
Loved the episode. Cool Superpath cap.
Ryan, you just inspired me to go learn Python. And Jimmy, keep bringing these amazing guests and sharing these super insightful conversations. I'm sure the podcast will grow from strength to strength. Thank you both.
❤️ Promo sm
Thanks for having us! 🙏🏻
To reach your targeted audience,Your UA-cam Channel has Need to work Hello There, I recently visited your UA-cam channel (superpath) and see you have some fantastic content. Do you want to increase your channel organically? Also, your video SEO score is very low. Your video has not been optimised the SEO, and For that not coming to the audience in your channel. SEO & keywords, IKC Thumbnail are the most important for UA-cam's top page and reach to the audiences. I will help you to SEO your video properly for organic growth. If you have any more questions feel free to ask me. I am waiting for your reply. Greetings and best wishes always. SEO specialist MD HRIDOY
Sounds awesome! Thanks for sharing.
Timestamps : Say thanks later Introduction and Content Strategy Overview 00:00 - Introduction 01:44 - The Evolution of Content Marketing 03:12 - Content Strategy Overview 04:49 - The Importance of Original Content 06:41 - Objectives and Stages of Content Strategy 08:31 - Content Formats by Objective Table 11:22 - Content Formats by Stage Table 13:35 - Hub and Spoke Content Strategy 16:03 - Creating Unique Content 17:30 - The Challenge of Creating Original Content The Benefits of Original Content 20:18 - Benefits of Original Content 21:30 - Building Trust and Credibility 24:00 - SEO Benefits 25:42 - Linkable Assets and Backlinks 27:18 - Thought Leadership 29:00 - Differentiation in the SaaS Market 30:45 - Case Studies and Real-Life Examples 32:53 - Q&A Session Strategies for Creating Original Content 36:01 - Turning Boring Topics into Exciting Content 37:47 - Discussion on Creating Original Content 38:04 - Questions from the Audience 39:39 - The Bookmark Concept 41:03 - Creating Content to Rank for Keywords 45:27 - Challenges of Original Content 47:02 - Focus on Building Brand Awareness Content Creation and Strategy Questions 48:17 - Producing Original Content vs. SEO Content 51:13 - Balancing Original Content vs. SEO Content 54:05 - Long-Form Content and Word Count 56:34 - Examples of Companies Doing Original Content 58:08 - Wrapping Up and Thank You
This channel has amazing content in general, thank you for all the content!
Hello heaven , ❤
This presentation is incredible! There is so much in it, you get more out of it than from an entire marketing workshop. 👏George's knowledge is impressive and the way he presents is so calm and clear. A huge thank you.
Can I get access to this PPT?
Great conversation! I can see that you're building a solid content team, and Gorgias definitely sounds like it offers a positive workplace culture as well.
Love this 👌
We love superpath! And excited to see the path this continues to take in serving content marketers worldwide 👏🏻
😃
Thank you to the team at Superpath for putting this together and to all the amazing people who joined us and stayed until the end. Looking forward to the next one!
Are these tasks the same ones that populate in the content calendar?
Love these job intro videos! Thanks for doing this, Jimmy! I'm definitely take a look at the job role in more detail and give it a shot. Thanks again.
Thx guys! Learnt something new today. One question... It's common to see good MM score but not (yet?) ranking well. Why?
This was excellent. Thank you!
Love Todoist. Been using it for probably 13 years