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superpath
United States
Приєднався 13 лип 2020
Fordham University School of Law: Kisha Velasquez on a startup vs an academic setting
In this episode of Content Briefly, we’ve interviewed Kisha Velasquez, Web Content Manager at Fordham University School of Law, and discussed how she came into content marketing from entrepreneurship, how she uses content SEO to attract visitors, and more.
************************
Timestamps:
00:00 Intro
03:25 Who is Kisha Velasquez?
03:55 Kisha’s background.
07:28 Going into content marketing with an entrepreneurship background.
10:16 Acquiring customers (aka law students) at Fordham University School of Law.
12:10 Day-in-the-life as a web content manager at Fordham.
15:02 Tracking performance using preset metrics at Fordham.
15:42 What goes into making the Fordham website accessible.
17:45 Engaging subject matter experts for content marketing material.
20:57 The type of web pages we publish at Fordham.
22:54 How we approach SEO marketing.
23:50 Domain authority and page ranking.
26:09 Workflows and work-life balance working for a startup vs an established brand.
30:54 The transition from startup to academic setting.
32:13 Project in the works at Fordham.
33:53 Learn more about Kisha and Fordham University School of Law and get in touch.
35:04 Outro
************************
Useful Links:
Website: www.fordham.edu/school-of-law/
Kisha on LinkedIn: www.linkedin.com/in/kishavelazquez/
************************
Previous Episodes:
► Zapier: Lane Scott Jones on proving a 454% content ROI (rerun) ua-cam.com/video/kJkwbW18-pY/v-deo.html
► Juro: Tom Bangay on building customer personas and creating content for their target market ua-cam.com/video/2B1b7RqWHas/v-deo.html
► ClickUp: Amrita Mathur on turning freemium users into paying customers. ua-cam.com/video/cSe_QzJngvM/v-deo.html
************************
Stay Tuned:
► Website: www.superpath.co/
► UA-cam: www.youtube.com/@superpath
► LinkedIn: www.linkedin.com/company/superpath/
► Twitter: superpathco
************************
Timestamps:
00:00 Intro
03:25 Who is Kisha Velasquez?
03:55 Kisha’s background.
07:28 Going into content marketing with an entrepreneurship background.
10:16 Acquiring customers (aka law students) at Fordham University School of Law.
12:10 Day-in-the-life as a web content manager at Fordham.
15:02 Tracking performance using preset metrics at Fordham.
15:42 What goes into making the Fordham website accessible.
17:45 Engaging subject matter experts for content marketing material.
20:57 The type of web pages we publish at Fordham.
22:54 How we approach SEO marketing.
23:50 Domain authority and page ranking.
26:09 Workflows and work-life balance working for a startup vs an established brand.
30:54 The transition from startup to academic setting.
32:13 Project in the works at Fordham.
33:53 Learn more about Kisha and Fordham University School of Law and get in touch.
35:04 Outro
************************
Useful Links:
Website: www.fordham.edu/school-of-law/
Kisha on LinkedIn: www.linkedin.com/in/kishavelazquez/
************************
Previous Episodes:
► Zapier: Lane Scott Jones on proving a 454% content ROI (rerun) ua-cam.com/video/kJkwbW18-pY/v-deo.html
► Juro: Tom Bangay on building customer personas and creating content for their target market ua-cam.com/video/2B1b7RqWHas/v-deo.html
► ClickUp: Amrita Mathur on turning freemium users into paying customers. ua-cam.com/video/cSe_QzJngvM/v-deo.html
************************
Stay Tuned:
► Website: www.superpath.co/
► UA-cam: www.youtube.com/@superpath
► LinkedIn: www.linkedin.com/company/superpath/
► Twitter: superpathco
Переглядів: 4
Відео
Content Sparring: Erica Schneider is charting her own path
Переглядів 21День тому
In this episode of Content Briefly, we’ve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approach to the business of content beyond just the craft and more. This episode is brought to you by our friends at Captain (www.contentcaptain.io/ and echoreads.io/). Timestamps: 00:00 Intro 02:29 Who is Erica Schneider? 03:15 Erica Schneider’s backgrou...
Siege Media: Ross Hudgens' strategy for sustainable, healthy growth
Переглядів 2714 днів тому
In this episode of Content Briefly, we’ve interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its growing pains successfully, his insights on SaaS and the content world, and much more. This episode is brought to you by our friends at Verblio (www.verblio.com/) - contact megan@verblio.com. Timestamps: 00:00 Intro. 02:59 Who is Ross Hudgens? 03:40...
Webinar: How to Use AI to Combine Content Marketing with Sales: A Captain Showcase
Переглядів 8228 днів тому
Use code "SUPERPATH30" for 30% off → www.contentcaptain.io/
Zapier: Lane Scott Jones on proving a 454% content ROI (rerun)
Переглядів 50Місяць тому
In this episode of Content Briefly, we’ve interviewed Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, and discussed her innovative strategies for achieving a staggering 454% content ROI, the expansion of her marketing team to 20 members, the reasoning behind Zapier's prolific output of 85 articles per month, and more. This episode is brought to you by our friends at Campf...
Juro: Tom Bangay on building customer personas and creating content for their target market
Переглядів 33Місяць тому
In this episode of Content Briefly, we’ve interviewed Tom Bangay, Senior Director, of Content & Community at Juro, and discussed how Juro targets and engages its audience through a multifaceted content strategy, and more. This episode is brought to you by our friends at Minuttia (minuttia.com). Timestamps: 00:00 Intro 01:16 Who is Tom Bangay? 02:04 Tom’s Background. 02:54 What’s Juro? 04:07 Usi...
The 2023 State of Content Marketing Report
Переглядів 14Місяць тому
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[Webinar] A Topic Cluster Case Study (with Real Examples and Data)
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B2B Podcasting AMA (Part 2) with Ryan Tabb, CEO of Podsicle Media
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Google docs was made for people of different verticals to write and collaborate and how is buttrdocs different? A lot of what described proposition for butter docs is present in google docs which is free, comes with google reliability and have other google products to seamlessly sync. Plus, nothing's broke in GDocs, it's a great product. Most writers are already broke to but another subscription.
Loved the episode. Cool Superpath cap.
Ryan, you just inspired me to go learn Python. And Jimmy, keep bringing these amazing guests and sharing these super insightful conversations. I'm sure the podcast will grow from strength to strength. Thank you both.
❤️ Promo sm
Thanks for having us! 🙏🏻
If you want I will help growth your You Tube channel 💝
If you want I will help growth your You Tube channel 💝
If you want I will help growth your You Tube channel 💝
If you want I will help growth your You Tube channel 💝
To reach your targeted audience,Your UA-cam Channel has Need to work Hello There, I recently visited your UA-cam channel (superpath) and see you have some fantastic content. Do you want to increase your channel organically? Also, your video SEO score is very low. Your video has not been optimised the SEO, and For that not coming to the audience in your channel. SEO & keywords, IKC Thumbnail are the most important for UA-cam's top page and reach to the audiences. I will help you to SEO your video properly for organic growth. If you have any more questions feel free to ask me. I am waiting for your reply. Greetings and best wishes always. SEO specialist MD HRIDOY
Sounds awesome! Thanks for sharing.
Timestamps : Say thanks later Introduction and Content Strategy Overview 00:00 - Introduction 01:44 - The Evolution of Content Marketing 03:12 - Content Strategy Overview 04:49 - The Importance of Original Content 06:41 - Objectives and Stages of Content Strategy 08:31 - Content Formats by Objective Table 11:22 - Content Formats by Stage Table 13:35 - Hub and Spoke Content Strategy 16:03 - Creating Unique Content 17:30 - The Challenge of Creating Original Content The Benefits of Original Content 20:18 - Benefits of Original Content 21:30 - Building Trust and Credibility 24:00 - SEO Benefits 25:42 - Linkable Assets and Backlinks 27:18 - Thought Leadership 29:00 - Differentiation in the SaaS Market 30:45 - Case Studies and Real-Life Examples 32:53 - Q&A Session Strategies for Creating Original Content 36:01 - Turning Boring Topics into Exciting Content 37:47 - Discussion on Creating Original Content 38:04 - Questions from the Audience 39:39 - The Bookmark Concept 41:03 - Creating Content to Rank for Keywords 45:27 - Challenges of Original Content 47:02 - Focus on Building Brand Awareness Content Creation and Strategy Questions 48:17 - Producing Original Content vs. SEO Content 51:13 - Balancing Original Content vs. SEO Content 54:05 - Long-Form Content and Word Count 56:34 - Examples of Companies Doing Original Content 58:08 - Wrapping Up and Thank You
This channel has amazing content in general, thank you for all the content!
Hello heaven , ❤
This presentation is incredible! There is so much in it, you get more out of it than from an entire marketing workshop. 👏George's knowledge is impressive and the way he presents is so calm and clear. A huge thank you.
Can I get access to this PPT?
Great conversation! I can see that you're building a solid content team, and Gorgias definitely sounds like it offers a positive workplace culture as well.
Love this 👌
We love superpath! And excited to see the path this continues to take in serving content marketers worldwide 👏🏻
😃
Thank you to the team at Superpath for putting this together and to all the amazing people who joined us and stayed until the end. Looking forward to the next one!
Are these tasks the same ones that populate in the content calendar?
Love these job intro videos! Thanks for doing this, Jimmy! I'm definitely take a look at the job role in more detail and give it a shot. Thanks again.
Thx guys! Learnt something new today. One question... It's common to see good MM score but not (yet?) ranking well. Why?
This was excellent. Thank you!
Love Todoist. Been using it for probably 13 years