Digital Marketing in an Altered Landscape | Wine Business Institute Research Summit 2020

Pierre Costa discusses how wine business can leverage digital marketing to improve their bottom-line.
Digital marketing is an essential part of e-commerce. With the rise of e-commerce, wineries need to shift their marketing strategies and adopt digital as a core drive for their brands and sales. Consumers are very demanding and expect to be engaged along the sales journey. We will present a modern approach to e-commerce using digital marketing strategies including social marketing, content marketing, website optimization, and predictive models. We will include an example of online consumer behavior analysis and actionable insights.
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