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Great Video! So much value

Something about this approach seems off to me. Owning the land, great--but selling your grapes--not. Much of this video approaches wine like a Wall Street business--the real family-owned wineries --I hope they never operate this way.

Great to listen to one of the folks who changed the wine industry. One of the smartest folks you could listen to if you want to understand how the Napa wine world got to where it is today and where it is going. And why.

This is one of the best videos about the wine biz you could ever see. If you are interested in past and future, biz and ag, here it is.

This is interesting am planning a wine and food conference here in Zambia African for next year would you help me with ideas please

We are planning a food and wine conference and would like to invite you to speak or help us with some information how do we contact you

1:50 Introduction 3:25 Where we've been 4:20 Where we're at 5:16 Where are we going 8:45 AI's Role in Modern Marketing 9:30 Challenges in Wine Marketing 15:16 Quote 17:46 Quick Demo of ChatGPT 20:50 What can it do for you - Steamline writing tasks 23:44 What can it do for you - Personal Assistant 25:08 Best Practices 28:14 Guide the Model - Sample prompts for the Wine Industry 29:50 Examples 51:14 Warnings / Disclaimers

A fantastic interview with an industry legend. Thanks for the excellent content!

Great video thanks for the information. My family and I have just recently acquired a small vineyard in Texas and one of my goals is to buy more land, however, it's getting a lot of push back due to how expensive it is to start vines per acre and the return could take up to 4 - 5 years. This isn't the first video of yours I've watched where an old timer, highly successful owner has only one regret and that is not buying more land.

I need a job, But I'm in Sacramento California

Well Done.

Great video. Learned a great deal. Thanks

Way to go, SBE!

I just hope that you want to be fair to your supplier. It seems to me that your arrogant/toug/aggressive (meant in good way) behaviour is necessary to succeed in long run. Many important information provided. Thank you

"I always took a job one step beyond my ability because I knew that could propel me forward" --- A moment of clarity

Great interview, Ray and Erin! Lot's of wisdom shared here.

Great video, Respect to the father & son for putting much work to success.

I’m new to the videos but I’m curious about the business side. As far as the initial start up cost of an operation like this, did you go to the bank with the proposition for a loan amount you had in mind? I’m wanting to break into the winery business, but I’m not sure how to start.

I have now watched your entire series. Thank you.

very informative

I need to make some with my own with a lable to have some samples . i need to vist and actually to some work in the vineyard Vineyard and perhaps that could be arranged and worked out my name is Robert Young and you can call contact me .. 916 277 4832

I need you to teach me some of this .. Maybe i can do some work for you

I need to do this..

great story, great guy, great wine - thanks for the video

ca 👌

This video was so well made. I learned a great deal, have so much respect for this family, and will appreciate Napa more than I ever have. I'm fortunate to work in and around Napa and I will appreciate it so much more now. Great production.

This is loaded with genuine insight

0:15 If you are from USA, Canada, Australia, NZ, or EU I will setup your blog and setup it to earn money w h a t s a p p +7 9 6 7 1 5 7 0 5 8 1

Great story well told. In the mid-80's I had the opportunity to work on the edge of Mr. Shoup's team, running advertising programs for Chateau Ste. Michelle. It was obvious even then that he was/is a visionary individual.