Wine in Time of Covid | Wine Business Institute Research Summit 2020

Steve Rannekleiv, global sector strategist at Rabobank discusses wine in time of covid.
The COVID-19 pandemic has wreaked havoc on much of the wine industry in the first half of 2020, but the current crisis will have a lasting impact on consumer behavior, as well as the industry landscape. We will take a brief look at some of the most important changes we expect to see in the US wine market in the coming years, and how wineries should be thinking about preparing to effectively engage consumers moving forward- including some examples of innovative strategies from beverage companies around the world.
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