IWC have a genius marketing department. The faux TV 1980s ad with the authentic wavy VHS lines, the touches around the room reminiscent of Q's workplace from Moore's era, or Kubrick's 2001. Genius. BUT... you had me with the intro music which captured Jean Michel Jarre's Oxygene Pt. 4. Great video. Well done Andrew and Marcus: awesome, even though you must have been exhausted.
It’s great to see a CEO with so much passion and real knowledge about the products versus spitting out canned responses that were given to him by his marketing department!
@@sebbyhunt3068 An adjustable clasp exists. IWC is releasing a different clasp for this particular model and people will be able to change between both. There are videos on youtube about it already. But with this style of watch I personally think the butterfly clasp works best, like with most Genta designs.
It's a retro launch. They're giving you the experience of the same feeling as when the Royal Oak was launched in 1972 which was at that time also an overpriced steel watch. Everyone is complaining it's too expensive but IWC hope to put it beside the even more unaffordable and unattainable AP & Pateks. The problem is that every other brand has an integrated bracelet watch inspired by Genta design. IWC is 40 years too late. I feel it's missing something, like an 8 sided bezel. I think they'd make a more successful campaign creating bio ceramic MoonSwatch copy of the Pilot line
Again, as I commented on another video, no one is really doing what you guys are doing- this roving camera interview vibe. Super engaging, Andrew and Marcus
Apart from perpetual calendars IWC should consider their pricing strategy , GP Laureato while not perfect is still much ahead in design while being close in price, a lot of brands need to review their pricing to be in line with their secondary market positions if they want to stay relevant kudos to Cartier here.
And the price is justified, how? A 6k watch, max. Any vestiges of goodwill this once great brand had, just evaporated. IWC has serious delusions of grandeur - these days it's a Tudor level brand. For this watch, charging GP, Parmigiani, Chopard, JLC, Blancpain money. Laughable if it wasn't insulting. And who made Genta Yoda anyway? One great design and a hundred derivative, sub-par riffs on a theme.
You can't compare the fake Rolex to Iwc, Tudor is on the same level as longines and oris. This is a flagship model from iwc, it's price has to be higher, how is it okay for Rolex to charge £10k for a submariner and nobody minds but if iwc do the same it's overpriced?. All luxury watches are overpriced, most steel watches will cost less than £500 to make.
@@coffeeboyclips1973100% ; all luxury watches are overpriced! A basic Speedmaster Pro “Hesalite” is almost €8K these days. I think a more exclusive, more rare (they only make 1.000x each year) Ingenieur can be more then a Speedy. I saw the new Ingenieur in real live and the watch is amazing ❤
You obviously don't know what your talking about. Comparing iwc, a company that makes perpetual Calanders, annual Callanders, six figure tourbillons.. Your comparing that with tudor? Lol stick to Walmart watches, your that guy that will look at the Mona lisa and say "who cares my phone takes a clearer picture". You don't understand art
Funny about the "flow" adding the crown guards. The original design was all about angularity so I don't know why they would change that. The crown guards bother me way much than movement or price.
Andrew needs someone to tell him that a collared cardigan sweater is not meant to be worn with a sport coat. 🤦🏼♂️ His fashion sense (or lack there of) could be an indicator of his taste in watches. Just sayin.
@@dominicrusho ah right. With the t-shirt and cardigan I didnt even notice it was a suit and thought it was just a sports coat with non-matching trousers. But yes maybe it is a suit. Odd choice for sure.
I Have Requested; That "The International Watch Company; Schaffhausen;" Provide For Me; A Copy Of "The Patent;" "The Original Design;' ..Of Such Watches As:' " 'The Pilot's Watch;'"And "'The Portugesier;'" "The Blue Book;" "With; 'The Fundamental and The Technical Anayses; Of These Particular Models; And My Request For Them;'" (It Is As Though; I Work With Them; For, It Is Fascinating; And Within A Wonderful Location; Here In New York-ManHattan;); "And; I Also Requested The Swatches!!!!;"
Can someone please remind these guys that there was something called Nautilus and another one called Royal Oak before there was any Ingenieur... They pretend that integrated case and bracelet was invented with IWC Ingenieur! Calm down please, RELAX, Let's not forget that the first Genta Ingy turned out a failure especially the automatic.
Are we not gonna mention CEO Chris' Suit?? 🔥 🔥🔥
Pure fire
The IWC CEO is so approachable and a nice guy. I love this video!
IWC have a genius marketing department. The faux TV 1980s ad with the authentic wavy VHS lines, the touches around the room reminiscent of Q's workplace from Moore's era, or Kubrick's 2001. Genius. BUT... you had me with the intro music which captured Jean Michel Jarre's Oxygene Pt. 4. Great video. Well done Andrew and Marcus: awesome, even though you must have been exhausted.
Typical CGH behaviour Ray, the man is all about details.
Mr Grainger seems like an ok chap and hes a CEO but yet still capable of hummer and a few jokes. remains down to earth !
It’s great to see a CEO with so much passion and real knowledge about the products versus spitting out canned responses that were given to him by his marketing department!
Agree, that’s why we keep talking like this - he’s one of three CEOs that will be this open
Mmm😅i
I 0:07 i I
i I’m
My moa m😊u
Mate get him to revise the price point of the ingeniuer. 🤦🏽♂️
It appears they have to charge that much, as you can see from this massive presentation that they are betting the whole company on this watch 🤷🏾♂️
'WAY TOO CHEAP
@@sebbyhunt3068 An adjustable clasp exists. IWC is releasing a different clasp for this particular model and people will be able to change between both. There are videos on youtube about it already. But with this style of watch I personally think the butterfly clasp works best, like with most Genta designs.
It's a retro launch. They're giving you the experience of the same feeling as when the Royal Oak was launched in 1972 which was at that time also an overpriced steel watch. Everyone is complaining it's too expensive but IWC hope to put it beside the even more unaffordable and unattainable AP & Pateks. The problem is that every other brand has an integrated bracelet watch inspired by Genta design. IWC is 40 years too late. I feel it's missing something, like an 8 sided bezel. I think they'd make a more successful campaign creating bio ceramic MoonSwatch copy of the Pilot line
The price also has to do with the fact they are only making 1.000 of these each year.
Nice (almost) one take video and must say that the sound is also very well done!
Marcus crushing it as always
Again, as I commented on another video, no one is really doing what you guys are doing- this roving camera interview vibe. Super engaging, Andrew and Marcus
Marcus is the wind beneath my wing - thanks for the good vibes man we really notice and appreciate it 🙌🙌
Thanks a million Joe !
IWC CEO is a realy great and informative guy. Their marketing is also genius.
Sir Christophe Grainger-Herr; Is Wearing An Exquisite Waist Coat!
I Love Their Showroom; On The Corner Between Fifty-Second; And Fifty-Seventh Streets On Madison Avenue; New York City; ManHattan, New York.
Apart from perpetual calendars IWC should consider their pricing strategy , GP Laureato while not perfect is still much ahead in design while being close in price, a lot of brands need to review their pricing to be in line with their secondary market positions if they want to stay relevant kudos to Cartier here.
Laureato is approximately 5k more than the ingeniur
I Love The Turquoise Version; It Almost Matches; My Birthstone; Amethyst!!!!
This explains the insane price😅 the customer has to pay for the AI
Too interview guys. Chris a true gent
❤
And the price is justified, how? A 6k watch, max. Any vestiges of goodwill this once great brand had, just evaporated. IWC has serious delusions of grandeur - these days it's a Tudor level brand. For this watch, charging GP, Parmigiani, Chopard, JLC, Blancpain money. Laughable if it wasn't insulting. And who made Genta Yoda anyway? One great design and a hundred derivative, sub-par riffs on a theme.
You can't compare the fake Rolex to Iwc, Tudor is on the same level as longines and oris. This is a flagship model from iwc, it's price has to be higher, how is it okay for Rolex to charge £10k for a submariner and nobody minds but if iwc do the same it's overpriced?. All luxury watches are overpriced, most steel watches will cost less than £500 to make.
@@coffeeboyclips1973100% ; all luxury watches are overpriced! A basic Speedmaster Pro “Hesalite” is almost €8K these days. I think a more exclusive, more rare (they only make 1.000x each year) Ingenieur can be more then a Speedy. I saw the new Ingenieur in real live and the watch is amazing ❤
You obviously don't know what your talking about. Comparing iwc, a company that makes perpetual Calanders, annual Callanders, six figure tourbillons.. Your comparing that with tudor? Lol stick to Walmart watches, your that guy that will look at the Mona lisa and say "who cares my phone takes a clearer picture". You don't understand art
Funny about the "flow" adding the crown guards. The original design was all about angularity so I don't know why they would change that.
The crown guards bother me way much than movement or price.
Andrew needs someone to tell him that a collared cardigan sweater is not meant to be worn with a sport coat. 🤦🏼♂️ His fashion sense (or lack there of) could be an indicator of his taste in watches. Just sayin.
Sadly overpriced 😢 for what it is....... BM Rivera just as iconic and possibly better movement for 1/3 rd the price
Overhyped and overpriced
Great video. Bro g out the ceratanium bracelet already!
Love IWC, love Chris, but pull that price down for the love of god
Should be $9k on the high end…
Andrew looks like he applied fake tan only to his face. The watch is nice though, and so is the interaction between Andrew and Chris. Good job!
Nice watch but way to expensive. It's a joke!
I still believe the crown guard totally destroys Genta's classic silhouette. It is a deal breaker for me.
Big Pilot all the way
Big Pilot is forever sexy.
hahaha what is he wearing under his suit. What a dweeb fashion sense! LOLOL best part!!
It is a three piece suit with some kind of double breasted vest. He looks good and the suit is definitely on point and sharpely tailored.
@@tiagodvtI think he’s referring to the - ahem - unusual choice Andrew has made of the shawl cardigan underneath his jacket.
@@dominicrusho ah right. With the t-shirt and cardigan I didnt even notice it was a suit and thought it was just a sports coat with non-matching trousers. But yes maybe it is a suit. Odd choice for sure.
Cardigan lapels over blazer? That's a nicht-nicht for me Andrew 😁
Pity about the crown guards… should have done a smaller, better proportioned crown.
I Have Requested; That "The International Watch Company; Schaffhausen;" Provide For Me; A Copy Of "The Patent;" "The Original Design;' ..Of Such Watches As:' " 'The Pilot's Watch;'"And "'The Portugesier;'" "The Blue Book;" "With; 'The Fundamental and The Technical Anayses; Of These Particular Models; And My Request For Them;'" (It Is As Though; I Work With Them; For, It Is Fascinating; And Within A Wonderful Location; Here In New York-ManHattan;); "And; I Also Requested The Swatches!!!!;"
Can someone please remind these guys that there was something called Nautilus and another one called Royal Oak before there was any Ingenieur...
They pretend that integrated case and bracelet was invented with IWC Ingenieur!
Calm down please,
RELAX,
Let's not forget that the first Genta Ingy turned out a failure especially the automatic.
I dont' like the Genta design. Looks all the same. PP Nautilus with it's elephant ears.
Well, he lost me when it dropped the AI crap.
Sorry, all the pumping in the world isn't going to get people interested in this overpriced, overhyped and unremarkable watch.
The watch sucks. Sorry everyone. You couldn’t pay me to wear this. And NOT because of IWC but from its inception.
This watch is too cheap and easily obtainable. Disappointing
Please tell me how it’s easily obtainable?
There is a waitlist of several months….
Not impressive
overpriced for what it is.....and what it isn't!
Overpriced