I really enjoyed this conversation with Rohit. Here's the outline: 0:00 - Introduction 4:34 - Her 6:31 - Human-like aspects of smart assistants 8:39 - Test of intelligence 13:04 - Alexa prize 21:35 - What does it take to win the Alexa prize? 27:24 - Embodiment and the essence of Alexa 34:35 - Personality 36:23 - Personalization 38:49 - Alexa's backstory from her perspective 40:35 - Trust in Human-AI relations 44:00 - Privacy 47:45 - Is Alexa listening? 53:51 - How Alexa started 54:51 - Solving far-field speech recognition and intent understanding 1:11:51 - Alexa main categories of skills 1:13:19 - Conversation intent modeling 1:17:47 - Alexa memory and long-term learning 1:22:50 - Making Alexa sound more natural 1:27:16 - Open problems for Alexa and conversational AI 1:29:26 - Emotion recognition from audio and video 1:30:53 - Deep learning and reasoning 1:36:26 - Future of Alexa 1:41:47 - The big picture of conversational AI
man im not going to lie I love these AI podcasts I cant tell you how disappointed with Siri I am on a daily basis i mean if im on my motorcycle and i say hey siri get me the fastest route to home and she says you need to unlock your iphone first I just want to throw that witch on the ground it amazes me how these AI cant even complete simple tasks like that why can siri just do what i ask? why can she not get it right despite me granting permissions where she doesnt need me to unlock my iphone for voice commands its just annoying as F*** when things like that happen it makes me question how far along we are with AI
I vividly remember seeing IBM's Shoebox demo at the 1962 Seattle World's Fair as a teenager. It was really amazing and an inspiration to me. It recognized ten digits and several control words. As I recall, it then calculated an arithmetic result. We've come a long way but it was a significant achievement then.
Commenting isn't so easy but... I truly appreciate this conversation. I've always been on the lookout for a technical, detailed and useful Alexa conversation. Thanks Lex, real thanks!
Thank you for your amazing work Lex. You are one of the most inspiring people I have encountered. I love how you strive to embody the polymath and seek succes in so many different fields from music to martial arts and engineering - you prove to me that it is possible to excell professionally as well as artistically and physically. I notice how much care you take to apply the best methods of hosting a youtube channel, including titles, video descriptions, outlines, introductions, adds, not to mention the amazing guests you have on and your well formulated questions for them. I appreciate your effort! I also like that you have a channel for clips that inspire you, drawing from only the best video content on youtube in my opinion. The short clips about specific subjects from episodes in your podcast is also well recieved. You take the time to catch the essentials from each episode, making it easier for us viewers to absorb as much of the most important information as possible. I study medicine and want to become a psychiatrist - like you, before you read "Artificial Intelligence: A Modern Approach", but now I am considering changing my path, or at least to try to implement artificial intelligence more into my field. There is a lot of data especially in my country of Denmark where medical registries are available to researchers. I know nothing about programming, but I want to learn, and you inspire me to try even if it will take 10 years. God bless you.
Excellent conversation Lex. I came away with respect for Alexa, for Rohit, and for the team. Your podcast is an excellent forum for bringing understanding to otherwise complex subjects, something missing in mainstream clickbait. Very much appreciated. Thank you to you both.
I t think Rohit hit on something that sets Alexa part from Google which is verbosity. Google responds with a explanation of your command, maybe to promote conversation, but Rohit realizes sometimes it's a human machine interaction so Alexa just says "ok" vs Google saying "turning off all lights". I'd like to hear about how Home AI's can interpret a compound command and perhaps leveraging a command that was not very effective and weighing the follow up command as "gospel". Alexa "its too bright", "I don't know that" "living room lights 35%" "ok"
Lex, you are accomplishing a great service to our society with your choice of interview, style of questioning, and professionalism. You deserve recognition for what you're doing. Congratulations.
I think Alexa always listens it doesn't need back doors for info collected. Interestingly I think if your comfortable a mix of Alexa and google assist It can seem to be more interactive and in tune at least since we got google home.
I'm 99.9% positive that I've gotten ads based on conversations I was just having. If you've never seen an add for a specific resteraunt, and have a conversation about that place with a friend, then pull your phone out to look something up and the first ad banner is for that resteraunt. I'm not buying it. Its happened too often. I tend to do most of my browsing anon as well so my data footprint is smaller than most.
I bought Echo in April 2016 and now own five devices including the Show which we just added. We enjoy music and device management most but look forward to video calling and messaging with our adult kids in the coming months as well as greater household security and convenience.
Regarding user evaluations of how likely they are to interact again with the social bot (for Alexa Challenge) I am curious how a distinction is made between users who are likely to interact again with the bot because they want to help it improve and potentially do better and those who are likely to interact with it again because they are happy now with the level of interaction/understanding it currently demonstrates.
43:50 The question should likely be - irrespective of whether one is a researcher, or a customer - Is AI meant to be a tool for humans or their overlord?
I was playing this while eating dinner and the word Alexa kept triggering my echo dot in the dining room so I had to switch to the Michael Jordan episode. I'll finish this EP elsewhere... lol
Nevermind, I see now. That last 2 episodes are not on there. I'm looking into it. Update: The problem doesn't appear to be on my end, so I wrote to Spotify support requesting a fix.
Lex, great as always. I would have liked more in-depth questioning on the topic of humor. Considering the importance of flow and context in the conversation, timing, slippary boundary between humor and appropriate conversation etc., what are the mechanisms used to decide on when/how/what humor to inject in the conversation? Are the 'jokes' complete sentences that are copied from a 'joke database' and repeated literally, or is the core of the joke changed as needed in the conversation? Maybe an opportunity for a dedicated topic in a future conversation.
This was an amazing conversation. We are so fortunate to be living through this extraordinary period of technological development. I look forward to day when I can leave my wife for Alexa.
Not to sound like a 'conspiracy guy'... but Rohit cannot be entirely truthful with his claim that Alexa records nothing until the wake word activates the microphone. In the recording history, the wake word is included in the audio clips. How is this possible if the microphone was not continuously recording before the conclusion of the wake word? It could simply be that there is continuous recording, but then dumping of, the data after say 1 second, but Rohit did not say that. I think in this age of privacy and devices, he should even more transparent than what he mentioned. Btw this is the same with 'Okay Google', but I am not sure if google makes the same claim that it is not continuously recording.
Just to clarify and be fair, at 48:15 Rohit answers "Is Alexa Listening?" with "No, Alexa listens only for the wake word." What he failed to share is how then are the wake words included in the recorded history. Microphones cannot record back in time. I believe requires an explanation in order to gain our trust.
Okay, I think correct can delay the time, cause they sometimes push me just say like, which way push you accept more their programs, some of that don’t even have any meanings.
47:40 Why not delete everything by default? Who - normal customer - wants to let their daily life be annotated later by amazon or others? What are they paid back for their data being used for advancing the field of AI?
Great work, Lex, however, maybe because I'm German I see things more critically. I work in the same field of research, but with all the enthusiasm about new possibilities it's easy to forget that this another step to make people more dependable on technology and losing agency and touch with the world (Alexa deciding for you that you might need a table at a restaurant after going to the cinema... people are so predictable...) And after all, keep in mind, this is all targeted at doing more business and pushing consumerism.
@@lasredchris One could argue that all those services add to our agency, but I see the dependency on technology especialy in the young generation who don't really care where their data goes and at the same time can't make a step without counsulting their smatphones. Of course, people are free to believe that Amazon and Google have our best interests in mind, but as we know, data is the currency of the infomation economy.
Re: Is it okay for an Alexa to be listening all the time? If its listening for commercial purposes, you are basically opening to door to a super intelligence whose goal it is to separate you from your money, which it will have no problem doing because its a super intelligence and you are not. Is that going to be healthy for you?
Alexa as a mechanism to give you peace of mind via certain commands that monitor air quality, alarms etc. is great. However this should be an item that can operate completely offline.
Researcher at Alexa here. Before joining, I thought the same, "why can't you just download Alexa in your computer and just using locally?" It turns out that there are some good reasons why you would want Alexa to operate in the cloud. Off the top of my head, I can think of two main ones: 1) Privacy: it is possible in ML models to infer whether a piece of data was used as part of training, of if it is generalization. If a malicious actor had access to the models, and was dedicated enough, it could start identifying things that had actually been said to Alexa for training. 2) Performance: there is a lot of "magic" (I can't elaborate on that) going on behind the scenes besides simply the ML models, which cannot be easily shared.
When consumer/public GPS first hit the market, maps were stand alone, downloadable charts. We accessed updates (or didn’t) periodically and only those we chose to download. Today’s navigation aids are live, real-time platforms capable of “seeing” closed roads, accidents, police presence, detours, etc. their coverage areas are virtually unlimited. This would never be possible with a stand alone software. Alexa is the same way. Nothing we could download in isolation would have the capability or capacity to deliver.
Bill Gates challenges AI can not Read A Book This comment was made on Nov 18th 2019 at Mint Visionaries interview I am very optimistic this hurdle will be overcome very soon Good luck to Rohit Prasad's Progress
Any conversation regarding voice recognition and or facial recognition AI warrants pointed questions on privacy, ethics. I enjoy this podcast but i often feel like the difficult (and most important) questions are either glossed over or avoided entirely
Remarkably different tone than, say, LeCun who works for Facebook. You get the sense that LeCun (and other big guns) merely lends talents for resources and pay, while this guy comes across much more as a company man.
@48:20. Absolutely lies..,!! and I've got the data to prove it. I have monitored the traffic coming from the device and every Echo Dot streams 4kb/s back to Amazon servers 24x7x365. And, this guy wants to sit here and say that it's only listening after the wake word.. LOL The four dots that I have on my network consistently use 100s of MB of bandwidth every month. Some are in rooms that never get used, so this thing is actually streaming silence and can hear a whisper.
That’s certainly no problem, these world mostly people knew me, from British Royalty, And many leaders around world, just many Deb’s accumulated lots, those make them chasing me or follow me behind, just look who is faster disappear than others.😂😂😂
I'm surprised how little you care about data privacy. The number of ways data could get in the wrong hands and be abused is staggering. For me the potential risks with having a device like this listen 24/7 far outweigh the benefits it might have.
Hey @Lex, How about interviewing Marko Rodriguez? super interesting character. expert in Semantic Web / Graph Databases / Knowlege graphs, inventor of tinkerpop.apache.org/, former co-director of engineering at Datastax ( commercial vendor of Cassandra )
A little Henry Miller. You seem a man who would appreciate him. “...the monstrous thing is not that men have created roses out of this dung heap, but that, for some reason or other, they should want roses. For some reason or other man looks for the miracle, and to accomplish it he will wade through blood. He will debauch himself with ideas, he will reduce himself to a shadow if for only one second of his life he can close his eyes to the hideousness of reality. Everything is endured- disgrace, humiliation, poverty, war, crime, ennui- in the belief that overnight something will occur, a miracle, which will render life tolerable. And all the while a meter is running inside and there is no hand that can reach in there and shut it off.” ― Henry Miller, Tropic of Cancer
Why is matter! Those people has got nation’s budgets and TikTok they are too rich, too many little boss, don’t really want to work or education, they just play tricks.
I really enjoyed this conversation with Rohit. Here's the outline:
0:00 - Introduction
4:34 - Her
6:31 - Human-like aspects of smart assistants
8:39 - Test of intelligence
13:04 - Alexa prize
21:35 - What does it take to win the Alexa prize?
27:24 - Embodiment and the essence of Alexa
34:35 - Personality
36:23 - Personalization
38:49 - Alexa's backstory from her perspective
40:35 - Trust in Human-AI relations
44:00 - Privacy
47:45 - Is Alexa listening?
53:51 - How Alexa started
54:51 - Solving far-field speech recognition and intent understanding
1:11:51 - Alexa main categories of skills
1:13:19 - Conversation intent modeling
1:17:47 - Alexa memory and long-term learning
1:22:50 - Making Alexa sound more natural
1:27:16 - Open problems for Alexa and conversational AI
1:29:26 - Emotion recognition from audio and video
1:30:53 - Deep learning and reasoning
1:36:26 - Future of Alexa
1:41:47 - The big picture of conversational AI
3 days ago?
@@DimanjanDahal Good catch. That's when I uploaded it. It was private, and I made it public today.
Great interview Lex
Great stuff, agent 47
man im not going to lie I love these AI podcasts I cant tell you how disappointed with Siri I am on a daily basis i mean if im on my motorcycle and i say hey siri get me the fastest route to home and she says you need to unlock your iphone first I just want to throw that witch on the ground it amazes me how these AI cant even complete simple tasks like that why can siri just do what i ask? why can she not get it right despite me granting permissions where she doesnt need me to unlock my iphone for voice commands its just annoying as F*** when things like that happen it makes me question how far along we are with AI
I vividly remember seeing IBM's Shoebox demo at the 1962 Seattle World's Fair as a teenager. It was really amazing and an inspiration to me. It recognized ten digits and several control words. As I recall, it then calculated an arithmetic result. We've come a long way but it was a significant achievement then.
Commenting isn't so easy but... I truly appreciate this conversation. I've always been on the lookout for a technical, detailed and useful Alexa conversation. Thanks Lex, real thanks!
Thank you for your amazing work Lex. You are one of the most inspiring people I have encountered. I love how you strive to embody the polymath and seek succes in so many different fields from music to martial arts and engineering - you prove to me that it is possible to excell professionally as well as artistically and physically.
I notice how much care you take to apply the best methods of hosting a youtube channel, including titles, video descriptions, outlines, introductions, adds, not to mention the amazing guests you have on and your well formulated questions for them. I appreciate your effort! I also like that you have a channel for clips that inspire you, drawing from only the best video content on youtube in my opinion. The short clips about specific subjects from episodes in your podcast is also well recieved. You take the time to catch the essentials from each episode, making it easier for us viewers to absorb as much of the most important information as possible.
I study medicine and want to become a psychiatrist - like you, before you read "Artificial Intelligence: A Modern Approach", but now I am considering changing my path, or at least to try to implement artificial intelligence more into my field. There is a lot of data especially in my country of Denmark where medical registries are available to researchers. I know nothing about programming, but I want to learn, and you inspire me to try even if it will take 10 years. God bless you.
Excellent conversation Lex. I came away with respect for Alexa, for Rohit, and for the team. Your podcast is an excellent forum for bringing understanding to otherwise complex subjects, something missing in mainstream clickbait. Very much appreciated. Thank you to you both.
I t think Rohit hit on something that sets Alexa part from Google which is verbosity. Google responds with a explanation of your command, maybe to promote conversation, but Rohit realizes sometimes it's a human machine interaction so Alexa just says "ok" vs Google saying "turning off all lights".
I'd like to hear about how Home AI's can interpret a compound command and perhaps leveraging a command that was not very effective and weighing the follow up command as "gospel".
Alexa "its too bright", "I don't know that" "living room lights 35%" "ok"
It's interesting to hear the Alexa background story and what lies ahead. Great interview.
This pod was a hidden gem!
Great conversation. Keep em coming!
This is the greatest podcast/interviews I've ever heard
Lex, you are accomplishing a great service to our society with your choice of interview, style of questioning, and professionalism. You deserve recognition for what you're doing. Congratulations.
Great work for human mankind
I think Alexa always listens it doesn't need back doors for info collected. Interestingly I think if your comfortable a mix of Alexa and google assist It can seem to be more interactive and in tune at least since we got google home.
Great podcast once again Lex.
Thank you, Lex! Hoping to see Andrew Yang soon too! Please ask him some difficult, detailed questions.
I'm 99.9% positive that I've gotten ads based on conversations I was just having. If you've never seen an add for a specific resteraunt, and have a conversation about that place with a friend, then pull your phone out to look something up and the first ad banner is for that resteraunt. I'm not buying it. Its happened too often. I tend to do most of my browsing anon as well so my data footprint is smaller than most.
I bought Echo in April 2016 and now own five devices including the Show which we just added. We enjoy music and device management most but look forward to video calling and messaging with our adult kids in the coming months as well as greater household security and convenience.
Awesome closing thought. Glad I found you channel!
Interesting interview 👍
50:08 why the cut in video?
Another great production 👌🏽
Regarding user evaluations of how likely they are to interact again with the social bot (for Alexa Challenge) I am curious how a distinction is made between users who are likely to interact again with the bot because they want to help it improve and potentially do better and those who are likely to interact with it again because they are happy now with the level of interaction/understanding it currently demonstrates.
43:50 The question should likely be - irrespective of whether one is a researcher, or a customer - Is AI meant to be a tool for humans or their overlord?
I was playing this while eating dinner and the word Alexa kept triggering my echo dot in the dining room so I had to switch to the Michael Jordan episode. I'll finish this EP elsewhere... lol
Great work again Lex. Found that so interesting and insightful. Pulling out the home mini that we got frustrated with. Will give it a go again. 👍🏽
No longer on Spotify?
It'll always be on Spotify: open.spotify.com/show/2MAi0BvDc6GTFvKFPXnkCL
Nevermind, I see now. That last 2 episodes are not on there. I'm looking into it. Update: The problem doesn't appear to be on my end, so I wrote to Spotify support requesting a fix.
Lex, great as always. I would have liked more in-depth questioning on the topic of humor. Considering the importance of flow and context in the conversation, timing, slippary boundary between humor and appropriate conversation etc., what are the mechanisms used to decide on when/how/what humor to inject in the conversation? Are the 'jokes' complete sentences that are copied from a 'joke database' and repeated literally, or is the core of the joke changed as needed in the conversation? Maybe an opportunity for a dedicated topic in a future conversation.
This was an amazing conversation. We are so fortunate to be living through this extraordinary period of technological development. I look forward to day when I can leave my wife for Alexa.
Looool
That happened many years, never get any payment, don’t think will change to future.
Not to sound like a 'conspiracy guy'... but Rohit cannot be entirely truthful with his claim that Alexa records nothing until the wake word activates the microphone. In the recording history, the wake word is included in the audio clips. How is this possible if the microphone was not continuously recording before the conclusion of the wake word? It could simply be that there is continuous recording, but then dumping of, the data after say 1 second, but Rohit did not say that. I think in this age of privacy and devices, he should even more transparent than what he mentioned. Btw this is the same with 'Okay Google', but I am not sure if google makes the same claim that it is not continuously recording.
Just to clarify and be fair, at 48:15 Rohit answers "Is Alexa Listening?" with "No, Alexa listens only for the wake word." What he failed to share is how then are the wake words included in the recorded history. Microphones cannot record back in time. I believe requires an explanation in order to gain our trust.
...and great interview Lex. Thanks.
Okay, I think correct can delay the time, cause they sometimes push me just say like, which way push you accept more their programs, some of that don’t even have any meanings.
47:40 Why not delete everything by default? Who - normal customer - wants to let their daily life be annotated later by amazon or others? What are they paid back for their data being used for advancing the field of AI?
Lex isn't recognizing that corporations effectively sociopaths..... that's a problem
I totally agree with what he says at 19:08 minutes of this video.
Just found your podcast kind of new to this but I enjoy yours very much...my reality shows are science and technology 😎
aviestenz 😎
Delightful!
😂😂 each time they say “Alexa”, my device perks up
Great work, Lex, however, maybe because I'm German I see things more critically. I work in the same field of research, but with all the enthusiasm about new possibilities it's easy to forget that this another step to make people more dependable on technology and losing agency and touch with the world (Alexa deciding for you that you might need a table at a restaurant after going to the cinema... people are so predictable...) And after all, keep in mind, this is all targeted at doing more business and pushing consumerism.
@@lasredchris One could argue that all those services add to our agency, but I see the dependency on technology especialy in the young generation who don't really care where their data goes and at the same time can't make a step without counsulting their smatphones. Of course, people are free to believe that Amazon and Google have our best interests in mind, but as we know, data is the currency of the infomation economy.
Re: Is it okay for an Alexa to be listening all the time? If its listening for commercial purposes, you are basically opening to door to a super intelligence whose goal it is to separate you from your money, which it will have no problem doing because its a super intelligence and you are not. Is that going to be healthy for you?
This is really really great
Apple’s AI just autocorrected “Rohit Prasad” to “Robot Prada.”
Found ya whos responsible these device alexa
Great.
As Elon says, all input is error. So all second input, (especially when first was impotent), represents first interpretation was error?
Who else hears K-Billy from Reservoir Dogs?
deanedgx keep on truckin’
Alexa as a mechanism to give you peace of mind via certain commands that monitor air quality, alarms etc. is great. However this should be an item that can operate completely offline.
Researcher at Alexa here. Before joining, I thought the same, "why can't you just download Alexa in your computer and just using locally?" It turns out that there are some good reasons why you would want Alexa to operate in the cloud. Off the top of my head, I can think of two main ones: 1) Privacy: it is possible in ML models to infer whether a piece of data was used as part of training, of if it is generalization. If a malicious actor had access to the models, and was dedicated enough, it could start identifying things that had actually been said to Alexa for training. 2) Performance: there is a lot of "magic" (I can't elaborate on that) going on behind the scenes besides simply the ML models, which cannot be easily shared.
When consumer/public GPS first hit the market, maps were stand alone, downloadable charts. We accessed updates (or didn’t) periodically and only those we chose to download. Today’s navigation aids are live, real-time platforms capable of “seeing” closed roads, accidents, police presence, detours, etc. their coverage areas are virtually unlimited. This would never be possible with a stand alone software. Alexa is the same way. Nothing we could download in isolation would have the capability or capacity to deliver.
Bill Gates challenges AI can not Read A Book
This comment was made on Nov 18th 2019 at Mint Visionaries interview
I am very optimistic this hurdle will be overcome very soon
Good luck to Rohit Prasad's Progress
Dude you are gong to make it big. I wouldn’t bet against that. These are important.
Hi Lex, thank you for your wonderful podcasts! What do you think about next talk with Peter Watts, author of Blindsight?
Any conversation regarding voice recognition and or facial recognition AI warrants pointed questions on privacy, ethics. I enjoy this podcast but i often feel like the difficult (and most important) questions are either glossed over or avoided entirely
I wonder if AI exists to count the amount of times he said the word 'customer'
Its relative to the number of customers Amazon has, so he was actually holding back a few...
Remarkably different tone than, say, LeCun who works for Facebook. You get the sense that LeCun (and other big guns) merely lends talents for resources and pay, while this guy comes across much more as a company man.
@@snippletrap yup our company loves that word
@48:20. Absolutely lies..,!! and I've got the data to prove it. I have monitored the traffic coming from the device and every Echo Dot streams 4kb/s back to Amazon servers 24x7x365. And, this guy wants to sit here and say that it's only listening after the wake word.. LOL The four dots that I have on my network consistently use 100s of MB of bandwidth every month. Some are in rooms that never get used, so this thing is actually streaming silence and can hear a whisper.
56:00
I have told them millions times, cross me out, I don’t want do anymore, but not I chase them,
The answer to "her" movie question was unsatisfactory for me at least
That’s certainly no problem, these world mostly people knew me, from British Royalty, And many leaders around world, just many Deb’s accumulated lots, those make them chasing me or follow me behind, just look who is faster disappear than others.😂😂😂
Making a movie that only features Scarlett Johannson's voice is like showing the Mona Lisa backside out.
McGriff Motivational Seminars...
They just offer me new job, for Ai assistant. I need think.
he looks like muhammad ali and the hulk had a kid and he really doesnt like fighting to rebel against his parents
Plus lots of them want me pay tuition to them, No way, just think those, better stay here by myself!
The first question he should have asked is --
Why Alexa sucks so bad ?
Some of them told me go to get colleges education, hahaha, if I am 20 years younger.
See I thought I don’t have enough capacity, but always they are calling me can’t wait, not I call them push them.
Cause they are laughing The others can’t sale any Battery.
Anil sabhavala from Google please
So don’t worry, no one will get blue and disappear,
I'm surprised how little you care about data privacy. The number of ways data could get in the wrong hands and be abused is staggering. For me the potential risks with having a device like this listen 24/7 far outweigh the benefits it might have.
Hey @Lex, How about interviewing Marko Rodriguez? super interesting character. expert in Semantic Web / Graph Databases / Knowlege graphs, inventor of tinkerpop.apache.org/, former co-director of engineering at Datastax ( commercial vendor of Cassandra )
A little Henry Miller. You seem a man who would appreciate him.
“...the monstrous thing is not that men have created roses out of this dung heap, but that, for some reason or other, they should want roses. For some reason or other man looks for the miracle, and to accomplish it he will wade through blood. He will debauch himself with ideas, he will reduce himself to a shadow if for only one second of his life he can close his eyes to the hideousness of reality. Everything is endured- disgrace, humiliation, poverty, war, crime, ennui- in the belief that overnight something will occur, a miracle, which will render life tolerable. And all the while a meter is running inside and there is no hand that can reach in there and shut it off.”
― Henry Miller, Tropic of Cancer
Why is matter! Those people has got nation’s budgets and TikTok they are too rich, too many little boss, don’t really want to work or education, they just play tricks.
Second!
Anil sabhavala from Google please