Novelty Vs Performance- Do Customized Back Up Their Novelty With Performance

Customization has been all the rage with Tumblers, Yeti Cups, etc. Just recently customizable coolers have become available. Therefore, we wanted to test several customized cooler to see if performance backs up the novelty of customization.
We tested a 37qt, 69qt, and a 90qt Custom Cooler Store cooler. It turns out that these coolers definitely provide performance in addition to novelty. In fact, one of these coolers held ice among the longest of ANY cooler we have tested. Ironically enough, it wasn't the largest cooler in the test.
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