Ah yes there's no company I trust more to be "thoughtful" towards players and consumers than EA and Andrew "surprise mechanics" Wilson. PATREON: www.patreon.com/yongyea TWITTER: twitter.com/yongyea INSTAGRAM: instagram.com/yong_yea TIKTOK: www.tiktok.com/@yongyea TOP PATRONS [BIG BOSS] - Devon B [BOSS] - Charlie Galvin - Gerardo Andrade - Michael Redmond [LEGENDARY] - azalea
I wouldn’t mind ads as long as they actually thought about the placement for example in need for speed unbound they could turn some of the billboards into video billboard that plays ads while your near them
this and the fact that the new triple A games are all naff anyway. I'm not really in any danger of even wanting to buy one, let alone actually doing so. Luckily there are all the old games which will keep me occupied until the games industry gets its act back together.
They won't stop, the majority of people who buy EA games are the sports crowd who are to stupid to know they are being taken advantage of. It's why they are so profitable with it because of that specific consumer bases dumbassery
Ads in AAA games will be the final nail in the coffin for an industry that has turned to shit ever since mobile gaming revenue surpassed console and PC combined
Games really don't need to cost $70, they just determined that is the price the market will bear. Heck, there are freeware games with no ads and no monetization made by hobbyists because its an art to them and not a business.
They have to know that people hate ads. They're already everywhere. You can't watch or read anything online without seeing an ad. Not to mention the ads on the streets, on the radio, on the TV... People are sick of it. And now they're proposing in-game ads with complete chillness. At this point, I think it's pure trolling.
Remember that Futurama scene where Fry gets an ad for underwear in his dreams? Back then it was comedy, a funny joke to laugh at. Now I'm terrified that will actually happen eventually.
And thats why since 2004 I have been acquiring my music and never ever streaming it. All my music is on 2 back up hard drives and its always physically put on my phone with my laptop. I will never pay for streaming.
It's not trolling. They're just out of touch yuppies. Just like you wanna spend the hours of your day looking at the screen and that screen has a video game on, they wanna spend the hours of their days looking at the screen... and that screen has numbers on it. They have no idea what is happening in the real world, they probably don't even know the real world exists anymore. All that matters is projections. They're gonna push for whichever dumbest thing there is that might make the numbers go bigger. Just like he said in the video - remember, these games aren't made for gamers. These games are made for investors. They're not meant to be played. They're meant to be exploited for profit.
Remember the days when you just pop in a f*cking cartridge and you just sit back with just you and the controller and the game and just play? No interruptions except your dad telling you to throw away the trash or your mom yelling at you that dinner was ready. Douchebag companies nowadays make me sick.
@@scourgex1479I know Ubisoft is turning this year, but EA has tenure. YEARS of screwing over players in one way or another, they sit on top of this mountain of shit.
I’m not gonna say it’s the worst timeline, but we’re in the running. “I have no expectations and I’m still disappointed” But, yeah, plug-and-play was the best. I even had fun with the very early DLCs, but things got out of hand.
There's thousands of games that still meet what you said. A game, just a game with no BS, but when people keep buying cod, fifa, NFL every Yr and not these games, they tend to become the norm
I guess this is the next step for major companies trying to raise their infinite growth, because share holders are not happy with decline. This is why I rarely purchase AAA games anymore, because I'm sick and tired of giving money to these people who probably don't even know what the company that they're investing is actually selling.
@jordick8427 it’s like the life cycle of a star. It’s born as a miracle, it grows to be unbearable and it dies in a catastrophe- but all in all it’s inevitable
Seriously this! The game better be free if I am forced to watch ads, and interrupt my games. Even then, I still won't play it because I hate advertisements.
@@damedrops8197 honestly, if it was the first time a company had tried such a thing "i'm not buying that game"/"I will not be buying any more games from you if you do not reverse this/commit to not doing it again (because contracts)" works fine, they might get the message. If they have a Track record of this nonsense, well, then you just stop buying anything with their name on it. Honestly, at this point you're more likely to have a good experience buying from a publisher that you've never heard of than an 'established' and 'trusted' brand.
I miss the days where when you bought a game you owned it. No DLC, no battlepasses, no in-game ads, no delisting/deleting the game when support ends for the game or system...
Then why in the hell are they one of the largest corporations in the space? Why do people still buy their shitty madden, fifa and battlefield games year after year when they’ve either stagnated or weren’t ever really good in the first place? EA should have been gone a decade ago, they’ve mostly always been awful. Now they are bigger than ever. But people have their habits, I suppose 🙄
I stoped watching TV cause there is only trash and you are forced to watch 10-15min of ad's every 15-30 min. Ad's ruind TV. People use ad blocker to escape the escalating ad situation on UA-cam. And now EA want's to use "thought full" ad placement to increase profit. Yeah i see no issue here, that will definitly not backfire by people bringing mod's out to remove or block ad's or even just stop buying games from EA comletly. If i play a game i don't want see ad's that temt me to buy some shit i don't need anyway's. I don't mind ingame ad's for fictional ingame products. But i don't want to see anything from Coca Cola, Tesla, Sony, Microsoft or any other company. I rather stop playing videogame's or start learning to make my own than buying shit like that. Videogames once where about having fun, now they're about making infinite profit. I wish that CEO's that making desicions like that need to watch a real life pop up for 1 min befor they enter they're privat jet or stuff like that to see how much fun "thoughtfull" ad's are...
ads in loading screens between levels, smart ads in start menus, 5s ad during game launch asking you if you want to go see the full offer or play the game now.
Next CoD will go down like this... Your character and his squad is sitting in a helicopter waiting to be dropped off to complete a mission, with your commanding officer/handler giving you the rundown of the plan and your orders. Then before he finished he goes, "Alright now let's talk about Raid: Shadow Legends!"
I know right. It isn't good enough that we're already paying $80-$100+ for games nowadays. They want to piss us off even more by including in-game ads. Among other greedy schemes. This is why I spend less on gaming lately.
"Look over there! To the other side of the river, Grey Warden ser! Our patrol being ambushed by a rabid pack of darkspawn, but the raging river destroyed the bridge, how could we possibly get there in time, to save our comrades?!" * Morrigan barges into the scene and gives everyone a bottle." "Take these!" * The Grey Warden confusingly looks at Morrigan." "What are these?" * Morrigan takes a big sip and looks into the camera with a sly smile as she sprouts wings.* "It's Red Bull. It gives you wings."
“More than 50% of our development processes will be positively impacted” in regards to ai translates to “we’re hoping to get away with laying off at least 50% of our remaining employees”
EA cannot pay me enough to play one of their games with included ad's... literally. I don't do 'ads', don't have commercial tv, don't watch ads in online content... i don't do ads period. For some people they may be willing to play games with ads if the games were discounted from comparable non-ad infested games.... but in my case the discount required for me to play a game with ads in it means they'd be paying me real money to play it... and they'd have to pay A LOT.
We're already being bombarded with ads in all sorts of mobile apps and F2P games as it is.... Also, imagine what might happen when an unskippable ad fails to load....
Mobile game monetization only works cause the Asian market keeps it alive. Their Mobile devices are essentially their consoles. It's never going to work on markets outside and EA doesn't understand that. It works in Asia cause it was specifically made for that region and their situation, its never going to work in other places.
Man, remember when ads in video games consisted of diegetic in universe billboards? That's probably still bad but at least you wouldn't think about if you were going fast.
The best example of IRL ads implemented well in video games were the treasures in Pikmin 2 where the treasures felt like they belonged in the Pikmin world and the characters tried to make sense of them, which was in character.
Why not both? EA will only change its tune if their stock price drops. And if top brands won't advertise, you'll just get all the trash companies doing it instead. Though, honestly, given where EA makes a lot of its money, probably the most effective place to aim your disdain and anger is at the holder of the license. If the NFL, FIFA, UFC, and so on tell EA, "None of this in the game using our license", then that'll wind up something in the contract.
Capcom already tried this in Street Fighter V, it was a disaster. There's no such a thing as "thoughtful" ads after paying the full, AAA price tag. If you want to put in ads, make the game free 2 play, stop it with the shameless double dip.
The problem is not an ad lasts 30 seconds or 5, or that it can't be skipped. The problem is there are ads in a product that should not contain ads at all. At fucking all!
The only time in-game ads have ever been barely tolerable was in Need for Speed Underground 2 when Campbell’s advertised Chicken Cup a Soup on the billboards as you drove around.
Cyberpunk had fantastic ads in it. Same with Helldivers 2. The difference is those games used advertising to better immerse you in the world, instead of being a jarring yank back to reality to attempt to get you to buy things.
@@futuza Agreed. The most egregious counterexample I can think of is the freaking Cup Noodle quest in FF15. Also the Coleman camping equipment in a game whose mechanics actively discouraged camping.
@@blakehooper1787 Funny personal thing about that cup noodle quest; I thought when I played it was one huge joke from the devs who really loved ramen and made a whole parody quest about it; I enjoyed it for how silly it was with how much the crew loved it. Man, did all that wash away the instant I found out it was a real product ad. Didn't help the name is so hilariously bland, the ad completely failed and I completely mistook it and stopped enjoying it when someone else told me years later what that was about.
yeah, when a games setting is real life, and they have some billboards or product placement i dont really care, because it doesn’t really break my immersion. but ads for random products during loading screens is where i draw the line.
I think the only way id ever tolerate this would be when its organic and you dont even realize its a legit ad. Like in the old need for speed games seeing a mountain dew ad on a billboard on the highway. Anything beyond that would just be intrusive and shitty.
What annoys me most is, youtubers, mobile games, free games, all include Ad's because the content is free, these are full price games it's not like the Ad's are making the games cheaper for us there's literally no benifits to the consumer
"...For an hour, then you watch another ad for another hour, or pay for this live ser- I mean, subscription - that will cost you far more than any number of our games you could have bought."
Given ads being put in smart tvs, microsoft xbox forcing home screen to have ads, windows having ads, and the way AAA erode things like micro transactions, I don’t think this is just an EA thing, Unless something drastically changes I think all the big games companies will do this in the near future.
The best way to do in-game ads is in open world games where there are urban areas you have to go to in order to get pretty much everything you need to go venturing out into the vast open areas. In-game billboards and signage throughout the city. Serves the same purpose as in the real world, for which businesses pay to have their ad placed. One need only look at Star Citizen to see how they actually have ad banners for fictional companies in the lore of the game, showing off gear or vehicles the player can get and use. Same thing can be done in a live service open world game where the signage shows not only in-game items like that, but also real-world products that the player can go out and buy. When we are going about our real lives, these advertisements do not get in our way, or give us pause unless we willingly decide to look at them. They are considered effective by businesses, otherwise they would not pay to use them. With the increasing fidelity in games, and the ability to stick images pretty much anywhere in a game map, this should be a no-brainer. There could even be video ads playing on big screens in major business districts in urban environments. They just need to be part of the environment without forcing us to disengage from our gaming experience. I do agree that the primary customers for these big owner-publishers are investors. But how do investors get the return on their investment? From CONSUMER DOLLARS spent to purchase the games. Piss of the consumers enough, then sales drop making that ROI harder to achieve. At least it would if we would do more than just get pissed off and gripe. if we continue to buy these games because "maybe this time they won't do the thing that pissed me off last time," then we accomplish nothing. Our purchase is their justification to double down. THEY need US. WE don't need THEM. That's the lesson THEY must learn, if only WE have the willpower to teach it.
Disruptive ads are 100% unacceptable. Only things I can live with is „immersive ads“ that fit into the game world. If you have real-life ads in football (soccer) I‘m fine if EAFC has the same ads on ingame bilboards. Anything that breaks the immersion is an instant dealbreaker. A SW: Jedi game cannot have any real-life ads in it
If companies were going to include advertisements in their games, I think there's experimentation that could be done to make it tasteful if companies and advertisers are willing to take more of a backseat in a player's experience. For starters, no pop ups, no pauses to the experience due to trying to bring it to the forefront. Instead, make it so games have quality loading times and performance when bringing the advertisements into the gaming experience. Then, keep them in small background elements or non-intrusive foreground elements that are not tied to the player models. This could be things like video on a TV in the background, posters on the background, or small elements of the foreground such as if playing a wrestling game for instance and you want to put it on the ropes if you're able. Nobody wants to have advertisements take up an active part of their focus while they're trying to perform, but if they see something interesting, they can look it up on their own accord later. They could also leave in a feature that let's people see a list of past adverts with pics next to the title so they can refer back to it later if they thought they saw something of interest. They would also want to make it so that ads only come during online play as people playing offline shouldn't be subject to ads just because they happen to have their internet connected. There should also be an ad content filter so if people don't want to view certain ads, an easy example being not wanting to have nsfw content come up around your children or even if you're an adult and don't want that to be in full view of others, then you'd have the right to control what advertisements are deemed acceptable to come to you. Finally, it shouldn't break the immersion of gaming or have control over the world building of the game. If it can't be implemented in a believable way, or in a way that can be accepted as a non-canon feature, just don't do it.
I can count on one finger the number of ads I've seen in my lifetime that I would describe as "thoughtful" instead of "annoying" or "obstructive" or "something I'll never purchase even if my life was in danger."
Here’s my thing, and maybe they haven’t been making this clear, is it just like sideline and titantron sponsorships? Or are they actually gonna make you sit through ads before you can play FIFA? Like they need to be more straightforward with this, because by deflecting, everyone will automatically assume the worst
I remember when the way the Tony Hawk's Pro Skater series did in-game advertising; by putting up billboards and logos on ramps or as graffiti so it blended and fit into the urban areas. Not conducted like UA-cam ads; sudden, random, and irritating.
There's actually a really good documentary on Andrew Wilson's rise called "The Untold History of EA's Long (and Rich) Pay-2-Win Love Affair" by Skill Up, definitely worth watching. EDIT: Why would any game dev want to promote Snowfall? It's a show about crack cocaine.
Have we already forgotten why Microsoft did away with the blades UI on the 360? It was to put ads on the home screen. EA and MS both are terrible about this...
I love the fact that video game companies used to advertise to the parents who didn't know anything about video games but now the parents are the gamers
remember that futurama bit where an eyephone was able to put ads in your dreams? i feel like that's not too far from reality. if corporations could do that, they would.
'Thoughtfully' declining to buy a game that contains adverts, is difficult when they 'thoughtfully' decline to tell you they're there, or worse, 'thoughtfully' add them in a future update. Damm, who knew being 'thoughtfull' could be so 'tricksy'!
Because they NEED to play StarWars, or they NEED to play FIFA, or they NEED to play this new game that's been hyped up on social media... or it's "OMG have you seen the super-realistic graphics in the trailer?! I can see the player's ass jiggle as he prances on the playing field! I have to buy it! It's gonna be rad!" Rinse and repeat...
Everybody needs to teach their kids about this shit, because that's the target demographic for shady monetization. They're preparing the kids for a future where it's okay that all our games are gambling sims.
Nah Ubisoft needs to be on that list, taking games you owned off the map/out of existence is just bad. Also toss Activision blizzard on there for having overwatch 2 being one of the WORST games in history
I, for myself, have decided that i'll boycott every game that is against the players and for investors. They will go further and further from year to year. They will never be satisfied because these company's have to grow infinite financially.
@@lautarogomez9711the fact that Microsoft is shutting down studios, Sony got called out, EA is trying to put ads in games, and most AAA and AA games getting clapped by indies and Nintendo, yeah the market is crashing
There's actually a way for games to include advertising in a fairly natural way that doesn't tend to anger most players; in-world advertisements in the form of billboards. Mods for games like GTA that replace in-universe billboards with real brands are incredibly popular for immersion purposes, so I really don't know why the games industry is trying far more invasive forms of advertising when they have an easy win-win right there.
EA literally did this in 2007 in Battlefield 2142 on a few maps. Just a single billboard on some maps with a dynamic ad, and it didn't even look out of place as they made it match the local aesthetic. I don't trust modern EA to do it tastefully though.
That would require some level of tact and nuance, and would only be a few images or clips, they want to just dump ads and not have to worry about adjusting it.
Yeah, or in Final Fantasy XV's case, make it a side quest. They had Gladio really obsessed with Cup Noodles and you got a neat boss fight out of it that let you choose which type of monster to fight which determined which flavor. Behemoth for beef, A giant lobster for Shrimp and I forget which bird-like monster for chicken flavor, but was a clever way to include an ad placement that I didn't mind as much.
I can see it now, instead of a 5 second loading screen I get a two-minute ad about how I can save 20% on my car insurance by doing such and such.... Pretty sure i'd just stop gaming at that point, or play games so old that they cannot put in ads for them.
I don't mind "natural" ad placement in a game. Store fronts, billboards along the road, signs, etc... but the moment I get hit with a full screen ad is the day I quit playing that game and never buy from the company again.
Never underestimate the strength a group of people that knows someone's trying to exploit them. Lets just say if EA thinks people not buying the game is the worst that could happen they are grossly underestimating people.
Any advertised item that goes into a game that I pay any amount of money for makes me not want whatever the ad is for. Screw that item for paying a company to make my game worse.
Ads in videogames... my instant thought for this is: put them into loading screens format, require online for singleplayer in order to be able to feed live ads into the loading screen. Im pretty sure if that happens we will see massive regression of the game in form of packing as many load screens into the game possible, where it's not needed and we will still see them performing badly.
Knowing EA, they would place another ad on top of other ads saying that if you want to skip the ad, you'll need to pay 39.99 monthly, on top of the monthly payment you may already have.
I played Pole Position in the arcades and it had ads for Marlboro. It cost 25 cents a play. We didn’t have a problem paying for a game with ads in it. Nice of you to bring this up 40 plus years later.
When our toilets come with a flushes per month bundle, our ac and furnace having temp limits from a "essentials" package or watch an ad before you can open your refrigerator. You think this sounds crazy now, and god i hope it is.
Ah yes there's no company I trust more to be "thoughtful" towards players and consumers than EA and Andrew "surprise mechanics" Wilson.
PATREON: www.patreon.com/yongyea
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TOP PATRONS
[BIG BOSS]
- Devon B
[BOSS]
- Charlie Galvin
- Gerardo Andrade
- Michael Redmond
[LEGENDARY]
- azalea
To stop the " first " drama of course😂
Edit: All I saw was a simple "." During the first 20 seconds
By thoughtful I'm guessing EA means offering you a glass of water while they're punching you in the face...
Thank you Chong Yue for the awesome news.
and yet these people keep buying the gamel ol
I wouldn’t mind ads as long as they actually thought about the placement for example in need for speed unbound they could turn some of the billboards into video billboard that plays ads while your near them
Ads and abusive monetization in exchange for $70, low-effort, franchise fodder? No thanks.
Franchise fodder.
Thats a good one!
Don't worry, it'll be $90 low-effort franchise fodder before long.
@@bigjimfrom1976 Awh yeah! Can't wait! T_T
Cannot wait for the videogame collapse and see these greedy AAA game publishers go into free fall than be kicked out of the NYSE and fold.
@@bigjimfrom1976
DON’T GIVE THE GREEDY CORPOS ANY IDEAS!!
Theres an easy solution: Just dont buy their games.
The best solution instead of complaining indeed stop buying these games from that company
True, too bad a lot of these sheep have no backbone. They complain but then buy regardless.
this and the fact that the new triple A games are all naff anyway. I'm not really in any danger of even wanting to buy one, let alone actually doing so.
Luckily there are all the old games which will keep me occupied until the games industry gets its act back together.
They won't stop, the majority of people who buy EA games are the sports crowd who are to stupid to know they are being taken advantage of. It's why they are so profitable with it because of that specific consumer bases dumbassery
I cant figure out the people who buy their shitty games
Ads in AAA games will be the final nail in the coffin for an industry that has turned to shit ever since mobile gaming revenue surpassed console and PC combined
I blame the casuals and whales
@@A1stardan I also blame those guys, but the mobile ones, they drop 900+ on a game just for more BP and one character
If they put ads in games then they need to cut the price in half or make them free to play bc that's ridiculous
AAAA Games, putting the Ads in AAA.
Vote your wallets people...
I’m not paying $40 for a game that pushes ads to me, much less $70.
Maybe 20 or less
If i pay a CENT for a game, there better be no ads in it.
Games really don't need to cost $70, they just determined that is the price the market will bear. Heck, there are freeware games with no ads and no monetization made by hobbyists because its an art to them and not a business.
@@leonidas14775 Look at Hollow Knight. $15 game that has more depth and love than most AAA games and it's critically acclaimed
i'm not paying anything bc i'm not buying that shit EVER. idc how good the game is
They have to know that people hate ads. They're already everywhere. You can't watch or read anything online without seeing an ad. Not to mention the ads on the streets, on the radio, on the TV... People are sick of it.
And now they're proposing in-game ads with complete chillness. At this point, I think it's pure trolling.
Remember that Futurama scene where Fry gets an ad for underwear in his dreams?
Back then it was comedy, a funny joke to laugh at. Now I'm terrified that will actually happen eventually.
And thats why since 2004 I have been acquiring my music and never ever streaming it. All my music is on 2 back up hard drives and its always physically put on my phone with my laptop.
I will never pay for streaming.
@@dustygearhead keep doing that, eventually when the internet breaks that’s gonna be vital to restoring non censored content
@@dustygearhead Same. Been even thinking of going back to buying CDs.
It's not trolling. They're just out of touch yuppies. Just like you wanna spend the hours of your day looking at the screen and that screen has a video game on, they wanna spend the hours of their days looking at the screen... and that screen has numbers on it.
They have no idea what is happening in the real world, they probably don't even know the real world exists anymore. All that matters is projections. They're gonna push for whichever dumbest thing there is that might make the numbers go bigger. Just like he said in the video - remember, these games aren't made for gamers. These games are made for investors.
They're not meant to be played. They're meant to be exploited for profit.
Remember the days when you just pop in a f*cking cartridge and you just sit back with just you and the controller and the game and just play? No interruptions except your dad telling you to throw away the trash or your mom yelling at you that dinner was ready. Douchebag companies nowadays make me sick.
I member!!
Those were the good days.
Now video games are nothing but glorified gambling simulators
Thankfully there are still great companies that put the player experience first. Never bought an EA game and probably never will 🙈
Someone please make another one. Heck, go pure BIOS like GBA. Custom order hardware. Do it right again...
The irony is: I remember those days very well. And I remember vividly at least two EA games I had on the Mega Drive.
But yes, those were better days.
You can still do it now. Just don't buy games from publisher like EA
EA being EA...
There's a reason why they're the worst video game company
Ubisoft is gunning for that seat
@@scourgex1479I know Ubisoft is turning this year, but EA has tenure. YEARS of screwing over players in one way or another, they sit on top of this mountain of shit.
Guys don’t forget 2kSports either, who has essentially made the NBA 2k games pay to win
also don't buy EA games
I don’t know, Activision-Blizzard is pretty damn evil.
We are in a terrible timeline. Remember when you bought a game and thats it. No ads, battlepass, dlc, season pass, constant updates. Just a game
I’m not gonna say it’s the worst timeline, but we’re in the running. “I have no expectations and I’m still disappointed”
But, yeah, plug-and-play was the best. I even had fun with the very early DLCs, but things got out of hand.
The thing is they are not concerned about making good games and gaming experience. They are concerned now about making more money and investors happy.
These are the EA and capcom dark ages once more since the 360 and ps3 days 😂
There's thousands of games that still meet what you said. A game, just a game with no BS, but when people keep buying cod, fifa, NFL every Yr and not these games, they tend to become the norm
We can only hope that someday Chaldea will show up to bring our Lostbelt to an end.
Fun fact: UA-cam dropped in an ad right after the mock up ad of the whopper. The ad density is intense.
Same here it almost followed the countdown perfectly
I guess this is the next step for major companies trying to raise their infinite growth, because share holders are not happy with decline.
This is why I rarely purchase AAA games anymore, because I'm sick and tired of giving money to these people who probably don't even know what the company that they're investing is actually selling.
@jordick8427 it’s like the life cycle of a star. It’s born as a miracle, it grows to be unbearable and it dies in a catastrophe- but all in all it’s inevitable
I refuse to buy _any_ game that comes with any kind of ads. Vote with your wallet; don’t feed this greed.
Problem is for every one who doesn't
There are 100000 who will
Other problem is they can just update the game and add them in after you have bought it.
@@Shockhorror18 refund then.
Seriously this! The game better be free if I am forced to watch ads, and interrupt my games. Even then, I still won't play it because I hate advertisements.
@@Shockhorror18then preemptively refuse to buy games from and devs or publishers pulling this.
Piracy: (Does nothing)
Almost every company: "How do we motivate people to pirate our products?"
In-game ads = a game I will never buy
But they could sneakily add them in later as long as you're connected to the internet. So there's no sure safe bet.
@@damedrops8197 easy, don't buy from EA.
@@damedrops8197 honestly, if it was the first time a company had tried such a thing "i'm not buying that game"/"I will not be buying any more games from you if you do not reverse this/commit to not doing it again (because contracts)" works fine, they might get the message.
If they have a Track record of this nonsense, well, then you just stop buying anything with their name on it.
Honestly, at this point you're more likely to have a good experience buying from a publisher that you've never heard of than an 'established' and 'trusted' brand.
@@damedrops8197 Good point. I guess we'd have to organize a longterm boycott at that point.
Greedy AF, wanting to add ads to full priced games is ridiculous.
Putting ads in anything that is not free shoud be illegal... ads is getting out of control now..
I miss the days where when you bought a game you owned it. No DLC, no battlepasses, no in-game ads, no delisting/deleting the game when support ends for the game or system...
Man, 10 years ago there was no point in buying an EA game. Now there's less of a point of buying an EA Game. It's insane.
lmao, so true, it's never really worth it to buy a legit version of any EA published video game.
@@syahmiirfan6779 EA The Video Game (Legit Version Edition) = ERR0E C0D3 N0 PA$ wAlls Detected.
So you're saying there are negative number of reasons to buy an EA game? Suits me fine...
Then why in the hell are they one of the largest corporations in the space? Why do people still buy their shitty madden, fifa and battlefield games year after year when they’ve either stagnated or weren’t ever really good in the first place? EA should have been gone a decade ago, they’ve mostly always been awful. Now they are bigger than ever. But people have their habits, I suppose 🙄
@@Notimportant253 It's the addicted. Once hooked on the fifa gambling, they can't stop.
Every time I see Andrew Wilson, I get “hunts homeless people for sport” vibes
He looks like villain from mirrors edge or something.
@@ann3923 "look for the building with the stupid dog logo"
He looks like a younger Kenneth Copeland, an equally evil face
Personally, I don't even address wilson as a person; just "it" because it's so lifeless, robotic, and corporate.
he gives them fake games so they get arrested when trying to exchange them for a carton of milk.
EA, it's not in the game.
It's never in the game lol
It's also what Ubisoft follows every single day with their trailers
"E. A. It's not a game!"
It will be soon enough.
EA it's in the game!... and also in your dishwasher with EA Dawn dishwasher pacs!
I stoped watching TV cause there is only trash and you are forced to watch 10-15min of ad's every 15-30 min. Ad's ruind TV. People use ad blocker to escape the escalating ad situation on UA-cam. And now EA want's to use "thought full" ad placement to increase profit. Yeah i see no issue here, that will definitly not backfire by people bringing mod's out to remove or block ad's or even just stop buying games from EA comletly. If i play a game i don't want see ad's that temt me to buy some shit i don't need anyway's. I don't mind ingame ad's for fictional ingame products. But i don't want to see anything from Coca Cola, Tesla, Sony, Microsoft or any other company. I rather stop playing videogame's or start learning to make my own than buying shit like that.
Videogames once where about having fun, now they're about making infinite profit. I wish that CEO's that making desicions like that need to watch a real life pop up for 1 min befor they enter they're privat jet or stuff like that to see how much fun "thoughtfull" ad's are...
8hr shift and 5 loss ranked match then top it off with a 30s non-skippable whopper ads is gonna turn a man to satan lmao
When they say "thoughtful" they are trying to sneak it in. Thoughtfulness is not a methodology in marketing and advertising... lying is though.
ads in loading screens between levels, smart ads in start menus, 5s ad during game launch asking you if you want to go see the full offer or play the game now.
As if the idea of games having advertisements wasn’t dystopian enough, it’s actually probably gonna happen either way :(
Next CoD will go down like this...
Your character and his squad is sitting in a helicopter waiting to be dropped off to complete a mission, with your commanding officer/handler giving you the rundown of the plan and your orders. Then before he finished he goes, "Alright now let's talk about Raid: Shadow Legends!"
Means I get to save money, not buying that slop
Gonna spend it on indie games at this point
Movies have ads in them. What's the big deal? Just stop buying games. I haven't been to a movie in years.
The only form of "ads" that should be allowed in games are like billboards you might drive by in a driving game in say Need for Speed
I know right. It isn't good enough that we're already paying $80-$100+ for games nowadays. They want to piss us off even more by including in-game ads. Among other greedy schemes. This is why I spend less on gaming lately.
How the hell are they going to insert ads into Dragon Age? "Verily young sir! Doth though require the refreshing taste of a Plaguedoctor Pepper?"
“Oh, thou villain most foul. I shalt take thee down. Thou canst not contend with the power of Red Bull!”
"Look over there! To the other side of the river, Grey Warden ser! Our patrol being ambushed by a rabid pack of darkspawn, but the raging river destroyed the bridge, how could we possibly get there in time, to save our comrades?!"
* Morrigan barges into the scene and gives everyone a bottle."
"Take these!"
* The Grey Warden confusingly looks at Morrigan."
"What are these?"
* Morrigan takes a big sip and looks into the camera with a sly smile as she sprouts wings.*
"It's Red Bull. It gives you wings."
This literally happened in FFXV with the Cup Noodles quest
Oh! A nord just broke into my house... which brings us to today sponsor Nord VPN
Plaguedoctor pepper got a laugh out of me. XD
1990s Ads all over TV.
Its 2000s. You buy netflix to avoid adds. You buy games to avoid adds.
2020's Ads everywhere....How weve come full circle
“More than 50% of our development processes will be positively impacted” in regards to ai translates to “we’re hoping to get away with laying off at least 50% of our remaining employees”
Ea be like “We haven’t had a controversy in a while, let’s change that.”
EA cannot pay me enough to play one of their games with included ad's... literally. I don't do 'ads', don't have commercial tv, don't watch ads in online content... i don't do ads period.
For some people they may be willing to play games with ads if the games were discounted from comparable non-ad infested games.... but in my case the discount required for me to play a game with ads in it means they'd be paying me real money to play it... and they'd have to pay A LOT.
We're already being bombarded with ads in all sorts of mobile apps and F2P games as it is.... Also, imagine what might happen when an unskippable ad fails to load....
Mobile game monetization only works cause the Asian market keeps it alive. Their Mobile devices are essentially their consoles. It's never going to work on markets outside and EA doesn't understand that. It works in Asia cause it was specifically made for that region and their situation, its never going to work in other places.
Video gaming hierarchy:
1) investors
2) publishers
3) developers
4) customers
Consumers, that is!
Man, remember when ads in video games consisted of diegetic in universe billboards? That's probably still bad but at least you wouldn't think about if you were going fast.
This is what I remember when I played Burnout 3 on OG Xbox.
The best example of IRL ads implemented well in video games were the treasures in Pikmin 2 where the treasures felt like they belonged in the Pikmin world and the characters tried to make sense of them, which was in character.
i remember ads in videogame as sharewares where you gotta play the first few levels of a bunch of games as advertisment...
(fuck im old.)
Don't boycott EA
Boycott all the brands that advertise in EA games
Make them fear ever buying any advertisement in any game.
Why not both? EA will only change its tune if their stock price drops. And if top brands won't advertise, you'll just get all the trash companies doing it instead.
Though, honestly, given where EA makes a lot of its money, probably the most effective place to aim your disdain and anger is at the holder of the license. If the NFL, FIFA, UFC, and so on tell EA, "None of this in the game using our license", then that'll wind up something in the contract.
Boycott both
Capcom already tried this in Street Fighter V, it was a disaster. There's no such a thing as "thoughtful" ads after paying the full, AAA price tag.
If you want to put in ads, make the game free 2 play, stop it with the shameless double dip.
The problem is not an ad lasts 30 seconds or 5, or that it can't be skipped. The problem is there are ads in a product that should not contain ads at all. At fucking all!
It's already happened with Netflix, Disney+, and Amazon Prime Video. You pay for them yet they have ads that ruin the viewing experience.
Right? Isn't gouging us for $70 a pop enough?
Moral of the story
*Pirating a game and playing it offline is a must now*
We'll need AdBlock mods soon.
You won't. Games have always online DRM now.
@@arsenii_yavorskyi they are cracked all the time still
@@miguelcebriancarrasco1907That's great if you never want to play online with friends or competitively
I wouldn't even pirate the game lol A company that does this definitely wouldn't be able to make a good game.
The only time in-game ads have ever been barely tolerable was in Need for Speed Underground 2 when Campbell’s advertised Chicken Cup a Soup on the billboards as you drove around.
Cyberpunk had fantastic ads in it. Same with Helldivers 2. The difference is those games used advertising to better immerse you in the world, instead of being a jarring yank back to reality to attempt to get you to buy things.
@@futuza Agreed. The most egregious counterexample I can think of is the freaking Cup Noodle quest in FF15. Also the Coleman camping equipment in a game whose mechanics actively discouraged camping.
@@blakehooper1787
Funny personal thing about that cup noodle quest; I thought when I played it was one huge joke from the devs who really loved ramen and made a whole parody quest about it; I enjoyed it for how silly it was with how much the crew loved it.
Man, did all that wash away the instant I found out it was a real product ad.
Didn't help the name is so hilariously bland, the ad completely failed and I completely mistook it and stopped enjoying it when someone else told me years later what that was about.
Shenmue didn't have ads, but had tons of in game product placement.
yeah, when a games setting is real life, and they have some billboards or product placement i dont really care, because it doesn’t really break my immersion. but ads for random products during loading screens is where i draw the line.
The month is May in the year 2024 and these big gaming corpos are shooting themselves in the foot left and right with their out of touch BS.
Sony, EA, squeenix, microsoft, tarkov devs, Lilith games (afk journey), I wonder what ubisoft is cooking up. Month is not over.
@@CapucineNighlyUbi never disappoints with their antics
@@zippolighter4903 Exactly. Now I'm literally wonder what scam they're going to release this month.
@@CapucineNighly Ubisoft is still recovering from burning their house down with their burnt Skull & Bones.
Andrew Wilson hadn't been assembled yet when BF2142 got blown the hell up for this.
You misspelled Android Wilson. ;)
@@nick_the_padbreakerI got another name for him, Andrew Greedson💵💵🗑️
Andrew Dick-son
I think the only way id ever tolerate this would be when its organic and you dont even realize its a legit ad. Like in the old need for speed games seeing a mountain dew ad on a billboard on the highway. Anything beyond that would just be intrusive and shitty.
You give them an inch the they will take the full mile.
Don't let them normalise it. Gamers need to unite to save games and employees who make those games.
Wow. Don’t they ever learn.
Well the problem is we don't either and keep buying this slop.
I don’t buy EA games at all…
It’s the problem with sports fans buying this Crap, for no good reason.
Nah, they're just hoping that enough time has passed that they're hitting a new set of suckers who haven't learned yet.
I had fc2024 ( fifa 2024 ) free on psplus . It was so boring that I deleted it despite being free .
THE GAME WAS SOULESS
Probably never.
What annoys me most is, youtubers, mobile games, free games, all include Ad's because the content is free, these are full price games it's not like the Ad's are making the games cheaper for us there's literally no benifits to the consumer
EA Games: Games not included but if you watch ADs then you get to play the games
Watch 1 min of AD = 1 min of gameplay time allowed 😂😂
"...For an hour, then you watch another ad for another hour, or pay for this live ser- I mean, subscription - that will cost you far more than any number of our games you could have bought."
5 hrs of ads watched = five minutes of gameplay allowed
but you have to pay 70$ for the game first still.
One ad one reload? Good lord... It isEA it might happen.
Remember to vote with your wallet. That is the only language the suits hear.
@@DavidRichardson153"Surprise buying suggestion"
Microsoft and Sony were fighting over who was the worst, EA has entered room with a plan to beat them both.
This
Naa microsoft and sony just found that they were fighting for the second place
nothing tops microsoft closing successful and legendary studios...
Feel free to include Ubisoft as well.
And at the same time, as always, Gaben just sits back and wins by doing absolutely nothing.
I will never in my life buy video games with ads. When that happens ill officially be a retired gamer & play only the oldies.
Oldies and indies
Given ads being put in smart tvs, microsoft xbox forcing home screen to have ads, windows having ads, and the way AAA erode things like micro transactions, I don’t think this is just an EA thing, Unless something drastically changes I think all the big games companies will do this in the near future.
Crazy how this luxury good takes so many liberties with it’s buyers
"with it is buyers"
I haven't supported an EA title for years. Not going to any time soon...
The best way to do in-game ads is in open world games where there are urban areas you have to go to in order to get pretty much everything you need to go venturing out into the vast open areas. In-game billboards and signage throughout the city. Serves the same purpose as in the real world, for which businesses pay to have their ad placed. One need only look at Star Citizen to see how they actually have ad banners for fictional companies in the lore of the game, showing off gear or vehicles the player can get and use. Same thing can be done in a live service open world game where the signage shows not only in-game items like that, but also real-world products that the player can go out and buy.
When we are going about our real lives, these advertisements do not get in our way, or give us pause unless we willingly decide to look at them. They are considered effective by businesses, otherwise they would not pay to use them. With the increasing fidelity in games, and the ability to stick images pretty much anywhere in a game map, this should be a no-brainer. There could even be video ads playing on big screens in major business districts in urban environments. They just need to be part of the environment without forcing us to disengage from our gaming experience.
I do agree that the primary customers for these big owner-publishers are investors. But how do investors get the return on their investment? From CONSUMER DOLLARS spent to purchase the games. Piss of the consumers enough, then sales drop making that ROI harder to achieve. At least it would if we would do more than just get pissed off and gripe. if we continue to buy these games because "maybe this time they won't do the thing that pissed me off last time," then we accomplish nothing. Our purchase is their justification to double down.
THEY need US. WE don't need THEM. That's the lesson THEY must learn, if only WE have the willpower to teach it.
we are slowly reaching futurama levels of advertisement…
The only thought here was that a number might go up. And that thought was less than 2 seconds and from somebody with a broken corporation brain.
People will still buy the games because nobody is making an alternative to sports games.
Then they will sell you an ad skip option for the year for just $99!
And then, like Amazon Prime, they'll start pushing ads back in and demand an extra $9.99 for an ad-free tier.
Nonono, it'll be a skip button per ad, for 1$ a skip. That'll make them MUCH more money than a no-ad option.
Disruptive ads are 100% unacceptable. Only things I can live with is „immersive ads“ that fit into the game world. If you have real-life ads in football (soccer) I‘m fine if EAFC has the same ads on ingame bilboards. Anything that breaks the immersion is an instant dealbreaker. A SW: Jedi game cannot have any real-life ads in it
I can see it now. I'm playing Grand theft Auto 6 and then an ad pops up for jerkmate.
Greed ruins everything
If companies were going to include advertisements in their games, I think there's experimentation that could be done to make it tasteful if companies and advertisers are willing to take more of a backseat in a player's experience.
For starters, no pop ups, no pauses to the experience due to trying to bring it to the forefront. Instead, make it so games have quality loading times and performance when bringing the advertisements into the gaming experience. Then, keep them in small background elements or non-intrusive foreground elements that are not tied to the player models. This could be things like video on a TV in the background, posters on the background, or small elements of the foreground such as if playing a wrestling game for instance and you want to put it on the ropes if you're able. Nobody wants to have advertisements take up an active part of their focus while they're trying to perform, but if they see something interesting, they can look it up on their own accord later. They could also leave in a feature that let's people see a list of past adverts with pics next to the title so they can refer back to it later if they thought they saw something of interest. They would also want to make it so that ads only come during online play as people playing offline shouldn't be subject to ads just because they happen to have their internet connected. There should also be an ad content filter so if people don't want to view certain ads, an easy example being not wanting to have nsfw content come up around your children or even if you're an adult and don't want that to be in full view of others, then you'd have the right to control what advertisements are deemed acceptable to come to you. Finally, it shouldn't break the immersion of gaming or have control over the world building of the game. If it can't be implemented in a believable way, or in a way that can be accepted as a non-canon feature, just don't do it.
I can count on one finger the number of ads I've seen in my lifetime that I would describe as "thoughtful" instead of "annoying" or "obstructive" or "something I'll never purchase even if my life was in danger."
Electronic Farts are destroying their games. And I dont believe they care anymore.
I don't care either. Let them waste money on things people won't buy.
Here’s my thing, and maybe they haven’t been making this clear, is it just like sideline and titantron sponsorships? Or are they actually gonna make you sit through ads before you can play FIFA? Like they need to be more straightforward with this, because by deflecting, everyone will automatically assume the worst
Assume the worst will come regardless. Everything they do is in baby steps to normalise their shady bs.
@@cokeweasel1064 probably
I remember when the way the Tony Hawk's Pro Skater series did in-game advertising; by putting up billboards and logos on ramps or as graffiti so it blended and fit into the urban areas. Not conducted like UA-cam ads; sudden, random, and irritating.
The ads are there for you “pay to skip”. They really think gamers are stupid, or they are stupid.
It's never enough for these big publishers. They want more and more and more. Buy the game, sell your data, be logged in, watch ads...
There's actually a really good documentary on Andrew Wilson's rise called "The Untold History of EA's Long (and Rich) Pay-2-Win Love Affair" by Skill Up, definitely worth watching.
EDIT: Why would any game dev want to promote Snowfall? It's a show about crack cocaine.
Have we already forgotten why Microsoft did away with the blades UI on the 360? It was to put ads on the home screen. EA and MS both are terrible about this...
No matter how angry sports gamers are, they will still buy the title every year. That's how little their anger matters.
I love the fact that video game companies used to advertise to the parents who didn't know anything about video games but now the parents are the gamers
remember that futurama bit where an eyephone was able to put ads in your dreams? i feel like that's not too far from reality. if corporations could do that, they would.
Why do you think Musk is so desperate to get the Neurolink mass distributed?
20 years ago, i was already pissed off by unskippable trailers on DVD.
I'm not surprised, just disappointed
'Thoughtfully' declining to buy a game that contains adverts, is difficult when they 'thoughtfully' decline to tell you they're there, or worse, 'thoughtfully' add them in a future update. Damm, who knew being 'thoughtfull' could be so 'tricksy'!
thoughtful in game disruptions. imagine if when you bought a physical movie or something it had commercials throughout the video
Why do people even support E.A games 😭
Sports fans are the dumbest
they're normies.
Because they NEED to play StarWars, or they NEED to play FIFA, or they NEED to play this new game that's been hyped up on social media... or it's "OMG have you seen the super-realistic graphics in the trailer?! I can see the player's ass jiggle as he prances on the playing field! I have to buy it! It's gonna be rad!"
Rinse and repeat...
Was wondering what was going with EA, cause I didn't hear anything about them. Well... They finally pop up.
I cancelled my cable TV two decades ago because of too many commercials. I have very little tolerance for intrusive marketing.
Everybody needs to teach their kids about this shit, because that's the target demographic for shady monetization. They're preparing the kids for a future where it's okay that all our games are gambling sims.
I can't even remember the last EA game I bought. I think it was Burnout 3: Takedown and that was for the PS2. lol.
Big Video Game Company Inhumanity Awards:
🥇 Sony
🥈 Microsoft
🥉 EA
We all lose when they win 😅
Don’t forget Ubisoft
Nah Ubisoft needs to be on that list, taking games you owned off the map/out of existence is just bad. Also toss Activision blizzard on there for having overwatch 2 being one of the WORST games in history
@@monkeyfan250 Isn't it Microsoft Activision Blizzard now? xD
@@GrumpyDerg yes, but Microsoft hasn't been telling the teams what to really do, the problems they had way was wayyy before Microsoft brought them.
That Burger King ad is too funny 🤣🤣🤣
I agree lol
"WHOPPER WHOPPER WHOPPER JUNIOR"
I, for myself, have decided that i'll boycott every game that is against the players and for investors. They will go further and further from year to year. They will never be satisfied because these company's have to grow infinite financially.
Got an ad mid-sentence straight after showing the mock up with star wars. The irony's not lost in me.
You think these Ads on loading screens are bad ?
Now then sit back and imagine a bethesda game with ads on loading screens......
Idk never bought a game that has adds so never seen that. Would be a insta refund as that game would be trash to start with.
Everyone: How many times to we need to teach this lesson, old man?!?
EA: I love the young people's money!
I remember Battlefield 4 had movie ad banners in game for the movie "DRIVE" w Ryan Gossling back when BF4 was in its heyday.
Companies seriously need to get it through their heads that people don't want to pay to be advertised to anymore. They got away with it for decades.
At this point it´s only a matter of time till the breaking point is reached
there won't be a breaking point
I had fc2024 ( fifa 2024 ) free on psplus . It was so boring that I deleted it despite being free .
THE GANE WAS SOULESS
Once the helldiver's community fought (and continue to fight) Sony it already began
@@lautarogomez9711the fact that Microsoft is shutting down studios, Sony got called out, EA is trying to put ads in games, and most AAA and AA games getting clapped by indies and Nintendo, yeah the market is crashing
There's actually a way for games to include advertising in a fairly natural way that doesn't tend to anger most players; in-world advertisements in the form of billboards.
Mods for games like GTA that replace in-universe billboards with real brands are incredibly popular for immersion purposes, so I really don't know why the games industry is trying far more invasive forms of advertising when they have an easy win-win right there.
EA literally did this in 2007 in Battlefield 2142 on a few maps.
Just a single billboard on some maps with a dynamic ad, and it didn't even look out of place as they made it match the local aesthetic.
I don't trust modern EA to do it tastefully though.
That would require some level of tact and nuance, and would only be a few images or clips, they want to just dump ads and not have to worry about adjusting it.
Yeah, or in Final Fantasy XV's case, make it a side quest. They had Gladio really obsessed with Cup Noodles and you got a neat boss fight out of it that let you choose which type of monster to fight which determined which flavor. Behemoth for beef, A giant lobster for Shrimp and I forget which bird-like monster for chicken flavor, but was a clever way to include an ad placement that I didn't mind as much.
I can see it now, instead of a 5 second loading screen I get a two-minute ad about how I can save 20% on my car insurance by doing such and such.... Pretty sure i'd just stop gaming at that point, or play games so old that they cannot put in ads for them.
Imagine buying a dvd of a movie and it has ad breaks in it. ridiculous!
Wow so glad player one isnt real.
EA: hold my beer.
If there's ads in my PURCHASED games, I WILL NOT be purchasing! Get that through your abnormally thick skull EA!
I don't mind "natural" ad placement in a game. Store fronts, billboards along the road, signs, etc... but the moment I get hit with a full screen ad is the day I quit playing that game and never buy from the company again.
Never underestimate the strength a group of people that knows someone's trying to exploit them. Lets just say if EA thinks people not buying the game is the worst that could happen they are grossly underestimating people.
“And this seems like an extreme example, but the fact that-“
“BETTING WITH FANDUEL SPORTS GETS YOU IN ON ALL THE ACTION” 😭
Shrek: Ha ! Like that's ever gonna happen by EA. What a load of s-
*flush sounds*
Imagine paying $70 for a game and getting adds.
Thank god for emulators.
EA being thoughtful: "Well, we thought we could get away with it."
Any advertised item that goes into a game that I pay any amount of money for makes me not want whatever the ad is for. Screw that item for paying a company to make my game worse.
Ads in videogames... my instant thought for this is: put them into loading screens format, require online for singleplayer in order to be able to feed live ads into the loading screen. Im pretty sure if that happens we will see massive regression of the game in form of packing as many load screens into the game possible, where it's not needed and we will still see them performing badly.
Knowing EA, they would place another ad on top of other ads saying that if you want to skip the ad, you'll need to pay 39.99 monthly, on top of the monthly payment you may already have.
I played Pole Position in the arcades and it had ads for Marlboro. It cost 25 cents a play. We didn’t have a problem paying for a game with ads in it. Nice of you to bring this up 40 plus years later.
When our toilets come with a flushes per month bundle, our ac and furnace having temp limits from a "essentials" package or watch an ad before you can open your refrigerator. You think this sounds crazy now, and god i hope it is.